(FORMAT OF FORTNIGHTLY REPORT)

Fortnightly Status Report for IIP Fortnightly Report No. THIRD Reg. No10 SBCM 0289. Name of the Student.....RISHU GARG............... Submitted to : ........DOCTOR SATHYAPRIYA..................................................... (Faculty Guide) Title of Dissertation Work: . TAPPING THE 3G DATA CARD MARKET IN BANGALORE AND ANALYSE THE ARARENESS LEVEL OF THE RETAILERS ABOUT THE 3G DATA CARD PRODUCTS LAUNCHED BY VARIOUS TELECOMM COMPANIES AND FIND OUT WHICH ALL DATA CARD PRODUCTS ARE DOING GOOD AND WHICH ALL ARE NOT AND BASED ON OUR ALALYSIS MAKE RECOMMENDATIONS TO THE COMPANY ABOUT WHAT THEY CAN DO TO MAKE THEIR PRODUCT MORE POPULAR IN BANGALORE. Summary of Previous Fortnight(s) report VISITED THE RETAILERS IN HOSKURHALLI,KANGERI AND RAJA RAJESHWARI NAGAR OF BANGALORE. Work carried out during the fortnight under report : a. Books / Chapters read / procured : 1)MARKETING RESEARCH :TEXT AND CASES BY RAJENDRA NARGUNDKAR 2)MARKETING RESEARCH :FIRST INDIAN ADAPTATION BY DHRUV GREWAL AND R.KRISHNAN. 3)MARKETING RESEARCH:AN INTERNATIONAL APPROACH BY MARCUS J. SCHMIDT AND SVEND HOLLENSEN. b. Research Papers / Articles read / procured / downloaded : REFERRED TO PREVIOUSLY MADE INTERNSHIP REPORTS REGARDING TELECOMM SECTOR. c. Internet searching results, if any : ANALYSIS OF COMMENTS OF VARIOUS CUSTOMERS USING VARIOUS 3G DATA CARD PRODUCTS(MOUTHSHUT.COM) d. Visits to Institutions / Libraries / Companies, if any :ALLIANCE B-SCHOOL LIBRARY. e. Designing of a questionnaire and administered, if any:NA f. Meeting with target group members, if any: NA g. Analysis of Data collected : MTS AND TATA PHOTON + ARE THE UNDISPUTED LEADERS IN TERMS OF SALE OF NUMBER OF DATA CARDS. Date : 18-JUNE-2011

h. Draft write up prepared, if any : ..............................................................NA........................................................ i. Problems encountered, if any :NA. j. Proposed steps during the next fortnight: VISIT THE CHANNEL PARTNERS AND DISTRIBUTION OUTLETS IN SANJAY NAGAR AND LAGARE REGION OF BANGALORE AND UNDERSTAND HOW THEY FUNCTION. k. Any other relevant information : .....................................................................................................................

Date: ..........18-4-2011...........

(Signature of the student)

Note: You may attach additional sheet if required. Soft copies should be sent by email to the respective faculty guides once every fortnight. Please strictly adhere to the format given.