TABLE OF CONTENTS

About the company Successful or Unsuccessful.. Highly developed Human Resource (HR) department Understanding of local cultures, traditions and needs Best quality with lower cost Very favorable task environment... Conclusion.
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About the company: Nestl is the world's largest food & Beverages Company in terms of sales as well as product range and geographical presence. It has around 230,000 people working in more than 84 countries with 466 factories and with sales representatives in at least another 70 countries with almost CHF 107.6 bn turnover. Nestl Bangladesh Limited, a wholly owned subsidiary of Nestl S.A., started its commercial production in 1994 and currently employs around 400 people. It has factory, situated at Sripur, produces instant noodles, cereals and repacks milks, soups, and infant nutrition products and regional offices in Chittagong, Khulna, and Bogra, to market its popular products like Lactogen, Cerelac, Nido, Maggi Noodles, Maggi Soup and Nescafe across the country.

Successful or Unsuccessful: Nestle has been a huge success in Bangladesh. Nestl Bangladesh Limiteds had a turnover Tk8.9 billion in 2009, which tells us about their success in the marketplace. The key Success Factors of Nestle Bangladesh Ltd are1. 2. 3. 4. Highly developed HR department Quality Product Understanding of local cultures, traditions and needs Very favorable task environment

Highly developed Human Resource (HR) department: Nestl regards its personnel as its most valuable asset. The HR department of nestle is highly competitive and efficient in the sense that they carefully select personnel before hiring them. Potential employees are assessed by WORK SAMPLING process. Nestl offers an excellent working environment where people are regardless of their levels, have equal opportunities to express their opinions both in team and without being in team, to their upper manager. Management of Nestl believes in open door policy and highly discourages bureaucracy in the operational process. Nestle also provides orientation and on-the-job training to its employees of all level, starting from when they join Nestle, till they leave the company. Nestl offers an international working climate especially in teamwork which is conducive to creativity, innovation and the development of personality and which gives new employees responsibility at an early stage of their career, and opportunities of fast development of high performers. The training always happens after 6 months and holds for 2 weeks and conducted by external trainer of foreign countrys Nestle

office. In another training session, external trainer evaluates the teamwork and gets 360-degree and effective performance feedback from other employees. The external trainer sends an appraisal to the top level manager to increase the compensation or facility of the person whose performance is better. All this facility gives employee freedom to take good decision, work and solve problem efficiently and get some positive and negative reinforces in the job. Nestle believe that a happy employee translates into a productive employee. Hence, the role of the HR department is so important to the success of Nestle Bangladesh.

Best quality with lower cost: Quality made Nestle a differentiator. For this Nestle is providing best quality of foods and to do so they take effective steps, update, adapt, extend products and brands to enhance their relevance to consumers since they consider taste, appearance and price when they make a decision. It charges higher price than its competitors charge for its best quality and safety. Nestl's existing products grow and succeed through renovation while maintaining a balance of quality in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance by them. Seventy years ago, Nescafe coffee was created; today continual renovation ensures Nescafe coffee remains the consumers favorite, with more than 4000 cups drunk per second. Nestl always responds to new technological change first for betterment of quality and then for production. Nestl always responds faster to quality improvement than its competitor does. They understand what customers want and respond to their expectations rapidly and effectively. Nestl built industries to lower the cost, than it charges at international market, which can be affordable for Bangladeshi. Customers expect value of their money, good quality at reasonable price which nestle is currently providing in Bangladesh.

Understanding of local cultures, traditions and needs: Nestle has already been marketing its products for around 40 years and gained the trust of the consumers and the recognition. In Bangladesh people believe experienced company is better than new. Nestls success is based firmly on the concept that food is a local matter. Nestl always analyze local culture, traditions, needs, facts that food products have to be closely linked to local eating and social habits than their competitors do. Nestle understands people of all age- babies to old people. Hence they market products related to each stage. For children- popular food is cerelac and lactogen, for growing children, adult and old people they have maggi noodles, Maggi soup, Nescafe etc. which provides adequate amount of nutrients. Advertisements of Nestle products are made mainly for Bangladesh mothers who always concerned with the type of food their children eat and hence their advertisements always portraits a mother cooking up some healthy delicious magi noodles, or soups or making Nido milk. Although their products are available in virtually every corner of the world, they dont believe in a standard worldwide taste. Different cultures, geographies, needs, tastes and habits all influence what consumers eat and drink. So its vital that they have local knowledge and local experience.

Very favorable task environment: Task environment includes customer, competitor, supplier, labor.  Customer- Nestl is very preferable now to the customer because they produce unique and quality full.  Competitor- Maximum number of this companys product are in monopoly market state like NESCAFE, COFFEMATE, CORN FLAKES, LACTOGEN, CERELAC MAGGIE SOUP because of significant absence of competitor. After melamine detection, Nido is the infant baby formula based products market leader. Like NESCAFE has competitor like Mc Coffee, bru but they have very insignificant presence.  Supplier and labors- Huge number of suppliers and labors who charge low price. Conclusion: In conclusion, we recommend nestle to build more industries of other product like butterfingers (chocolates), breakfast cereals since product range in Bangladesh is limited. It will incur more cost efficiency, employment and customer for new product. We would also suggest nestle to indulge in more research and development so that they can further cut down on costs.