A PROJECT ON A STUDY ON MEASURES TO IMPROVE CASA AT AXIS BANK SUBMITTED TO Guide Name Dr.

MALATHI SOMAIAH SUBMITTED BY Student Name BASAVARAJ.S Regd No.11KXCMA008

SURANA COLLEGE
CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN

BANGALORE 560060

SYNOPSIS TITLE A STUDY ON MEASURES TO IMPROVE CASA AT AXIS BANK BACK GROUND Current Account & Saving Account Activation
This study mainly aims to analyze the factors contributing for CASA inactivation and also to study the customers perception about AXIS CASA. This project is also analyzing that the preferred relationship can be a solution to improve the CASA mix in AXIS bank. CASA deposits are also called as cheap source of funds in Banking Terminology. This CASA mix plays a vital role in the Banks. So every year, central bodies and Management are forcing the banks to improve their CASA mix. It plays an essential role in the banks trust worthiness. This will also provide a confidence to customers, investors and shareholders of the bank to establish a long term relationship. Preferred Banking is a Programme offered by AXIS Bank to its Customers. Under this Programme, a Banker or a Relationship Manager will be extensively dedicated to customers who are seasoned profession and running very successful businesses over years to take care of all their banking requirements and also suggesting them to invest their money to get good returns. This Research study is mainly taken to analyze the various factors a f f e c t i n g t h e C A S A activation. This is the one way to weed out the accounts which are not going to be operated. The preferred Relationship, which is provided to customers to invest their money in a right way, can be given to prospective CASA customers to improve the CASA mix.

OBJECTIVE OF THE STUDY:

To Study the Marketing of the current accounts & saving accounts in Axis Bank. Understand the operation in the Axis bank. Services and products of Axis Bank. To Know where Axis Bank stands compared to its competitors in marketing of its Current account & saving accounts Products .

METHODOLOGY :

A questionnaire was prepared to gauge the awareness of AXIS Bank in Retail banking sector. Survey has been done in and out of the bank covering a wide cross-section of the society. The question was presented in one to one interview with each of the respondents. Responses of the question had been thoroughly analyzed. Conclusions had been arrived at using the response of the questionnaire.

DATA COLLECTION:
In this study the data collected from both primary and secondary data.

Primary data:
Data is collected through questionnaire.

Secondary data:

Data is collected through Bank Database Fin ware, AXIS Website. Books, magazines and newspapers. Reports and publications of various associations connected with industry. Internet.

SURVEY METHOD:
The related data or information will be obtained by personal administration of questionnaire.

SAMPLING METHOD:

The method for survey will be, non-probabilistic convenience sampling method.

SAMPLING UNIT:
Current Account & Saving Account holder all around Bangalore city.

SAMPLE SIZE:
The sample size considered for the study is 100.

Chapter Scheme:
Chapter 1: Introduction. Chapter 2: Research Design. Chapter 3: Data Analysis and Interpretation. Chapter 4: Finding, Conclusion & Recommendation. Chapter 5: Bibliography

DURATION OF THE PROJECT: 5 WEEKS TO 8 WEEKS.

Student Signature

Guide Signature