Jump Start Business Development Program

"Helping You Move Your Concept from Bar Room Napkin to Board Room Table!"

Process Outline
Introduction Jump Start is a business development tool designed to move virtually any concept from bar room napkin to board room table! Business owners at any level will have a profound experience planning, developing, and successfully implementing their concepts. The program will help put in place, the necessary resources and systems by which businesses can be managed. Further, business owners will be trained with the necessary skill sets to assure success. This process will help you successfully plan and implement a capital acquisition strategy in order to properly fund your business and coach you with the best practices in order to speak to investors. Jump Start has an accompanying book, Launching Your Dreams, and has successfully helped business owners since 1998. Step I: Assessment of Your Business Idea The first step is quite naturally, an assessment of the status of the project or business. During this stage, four primary elements are addressed: "As Is, Should Be, Barriers, and Pay-outs." Through this step, the nature of the business model and consulting relationship are formed. Step II: The Language of Your Business Business in its pure and simple form is a conversation that starts with a "Market Need" and develops some type of product or service to address that need. This is called the "Value Proposition." As the Value Proposition comes into focus, so too does the evidence about how to build structure around it. Step III: Market Research and Analysis The next evolution of the planning process looks at external factors that control and shape the market place. These are issues such as: potential revenues within a given market, current trends in that market, government regulations, demographics of a market, growth rates, new technology, competitive analysis, and other factors that will have a bearing upon the business. Step IV: Products and Services After the market has been defined, it is time to outline the product and/or service. At this point, we are ready to explain how each product or service fits into the market and the specific needs that each will address. In this section, things such as product descriptions, vertical market price points, overall product matrix, and future ancillary product plans are explained. Step V: Assessment of Human Capital Any successful business enterprise has, at the forefront of its inception, a charismatic leader who is able to motivate the team around an idea or vision; we begin Jump-Start by addressing this very issue. Step VI: Strategic Sales & Marketing Jump-Start has created a Spiral Analysis model for Sales and Strategic marketing. This model has proven effective in the understanding of tactics and strategies which ultimately lead to a viable enterprise. We help to design and implement a system that examines how a buyer moves through the thought process of a buying decision and what it will take to create repeat and referral business. Step VI: Operations and Logistics This is the "How-to" part of the process - it is where everything comes together in one cohesive model. This part of the planning lays out the necessary capital equipment, raw materials, supply chain criteria, human resource definitions, office space requirements, process mapping, delivery channels, interdepartmental communication, business systems, lead generation, customer service support issues, information technology, financial models, sales, marketing, and management roles and responsibilities.

Step VII: Preparing Your Financial Strategy Once the Operational/Logistical plan is developed, we are clearly ready to define what the enterprise will cost to initiate and sustain while business viability is realized. This includes start-up costs, break-even analysis, cash flow projections, capital expenditures, payroll, burn rate projections, and any other pertinent financial information. Step VIII: The Business Plan If it is appropriate at the end of the planning cycle, Life Directions will construct an actual business plan ready for presentation. At this point, certain decisions must be made about the final element of Step IX: The Legal Matters In the final stages of the Jump-Start program, four areas remain: Corporate Structure, Intellectual Property, Investment Instrument, and Compliance Capital. This is the point at which a legal advisory team is formed in order to help a business owner protect their assets and raise the necessary capital in order to fund a business. Jump Start includes much more than just the planning, it is a comprehensive tool that you may use to assure your success in a competitive market place.

The Special Advantage

I. Brand Development
With the thousands of messages we see each day, the average consumer has evolved into a master level sorting machine, dismissing in rapid fashion, any and all superfluous information. Our new aptitudes have given us the ability to process piles of junk mail and channel surf through hundreds of channels extracting only the information we need to further our lives. That is why it is critical to shape your message in a distinctive way so people can clearly understand and articulate its meaning, thus eliciting a powerful response. Branding is that art form. We facilitate a process that focuses on the following areas: 1.Value Proposition The Problem/Resolution Aspects of Product or Service. Value Proposition is the fundamental Language of your business. 2.Languaging Helping You To Articulate Your Message Clearly And ConciselyThese Are The Questions That Elicit An Enrollment Opportunity. 3.Differentiation Differentiation Is What Helps You To Stand Out From The Competition It Answers The Question, How Are We Different? 4.Unique Selling Proposition Answers the Statement: This is Uniquely Ours and No one Else is Doing This! If Done Right, USP Eliminates Competition. 5.Market Research Understanding The External Factors That Govern Your Market Place 6.Demographics The Quantitative Characteristics of Your Market Demographics measure everything from the number of total customers that exist in your market to the amount of disposable income they have to spend. It measures the growth rate of the market and examines other characteristics pertinent to your sales. 7.Psychographics - The Thought Process Your Customers Go Through When Making A Buying Decision

8.Competitive Edge Quite Simply, Competitive Edge Is What Helps You To Be World-Class. Beyond Just The Message, We Help You To Develop A Purpose and A Mission; an Endeavor Worthy Of Attention.

Out of this section, you will be able to accomplish the following Specific Measurable Results:
Attain a clear message that speaks directly to your customers pre-attuned listening. This language is used to create powerful marketing materials outlined in Section III, Sales Presentations outlined in Section IV, and other promotional strategies outlined in Section V. Clients typically experience massive increases in the return on advertising impact versus the cost of doing business. Understand how each conversion point in the marketing spiral functions. In other words, we set up specific measurable business metrics to examine customer behavior and buying criteria, where we are converting business into sales, and where there are vulnerabilities. Help you to clearly differentiate yourself from the competition and create a concise messaging platform in the mind of your clientele. Ultimately help you to create a Duplicatable Language driving referral sales and leveraging your business attunement.

II. Strategic

Planning

Strategy is the engine that powers your business. We help you to design the overall process of sales, marketing, and business development. We will help you articulate your message, create differentiation and brand your product. This will help you find your customers and anchor your business. 1.Spiral Model This model represents the engine of the business by carefully addressing each aspect of strategic marketing and sales. 2.6Es Enrollment, Exposure, Elicit Response, Experience, Engagement, and Entrenchment 3.Jump Start Small Business Development Program Perhaps there is a bigger picture for your business, one that includes a fully developed business model and funding. Jump Start is the program we use to move your concept from bar room napkin to boardroom table. 4.Capital Acquisition Strategy Getting funded for a project is a process. It starts with a good business plan and carefully articulates the message in a way that makes sense for investors. We can help you to prepare a capital acquisition strategy and get ready to accept funding.

Out of this section, you will be able to accomplish the following Specific Measurable Results:
Build a Spiral Marketing Business Model which will organize and illustrate the marketing tactics, overall marketing strategy, and clarify each of the points of conversion during the sales process. This model will help you to understand how to acquire more business and leverage existing revenues. Ultimately, the business will take on a life of its own if managed properly. The 6 Es is a business model used to understand how your message is used throughout the business cycle. This takes a rather qualitative aspect of business and quantifies the delivery mechanism. If the business requires capitalization, Jump Start is an option within our process that will capture the elements necessary to construct a business plan and take it to funding. If necessary, we will help you to raise capital for the build out of your company. BDS can work on a percentage basis of funds raised.

III. Content Creation

So many of our clients have great ideas they want to bring to market, however are missing the skill-sets necessary to organize or prepare those ideas through a published medium, much less understand how the pieces fit. We will help you to institute leading edge systems that assure success. This might range from a simple newsletter to website development to helping manage a call center...whatever it takes! 1. Program & Curriculum Development This is perhaps the most important work we do. The Special Advantage helps clients to organize their concepts, establish program metrics, understand how to anchor each of those distinctions, and create an overall design. It is this curriculum, which becomes the basis of the service delivery. 2.Collateral Materials Developing The Materials That Best Help You To Market Your Products and Services 3.Simple Articles Articles will help you get the word out and reach your audience. We will help you to write these articles and show you where to strategically place them in order to drive business. 4.Website Creation It is critical to have a solid appearance to the market place and prepare a site that has the critical information you will need to win business. The Special Advantage will help you to prepare and build your new website and incorporate the best practices. 5.Radio & Podcast Services A compliment of media sources helps to reach your buyers in different ways. You will be working with someone who has broadcasted in the 2nd and 14th largest radio markets nearly 10 years running. 6.E-Books These are the longer version of your Value Proposition. A good E-book will allow your customer to understand your skill-sets, programs, and services and how those may help; not to mention create another profit center for your business. 7.Full Scale Non-Fiction Some clients we work with have a book in them. They have some type of larger message or body of work to share with the world. If you have a book idea, The Special Advantage can help you to write it and get it published. Talk to us about what this takes. 8.Publishing Strategy Despite your goals, we will help you to reach your audience through a variety of articles, books, and other forms of media. Gaining the attention of your bigger audience is an art form, it is a matter of leveraging the appropriate media sources to build and gain momentum. 9.Personal Bios Writing up a personal bio will help customers to understand your credentials and acknowledge the finer aspects of your qualifications. The personal bio also sets the stage for a personal introduction at each of your speaking engagements.

IV. Sales Presentation and Delivery

A good presentation captures and holds the attention of your audience and tells a story. Human beings have certain learning styles and it is important to connect with your audience as you articulate your message. The Special Advantage uses a refined presentation technique, which delivers meta-messages in a captivating and meaningful format. 1.Preparation this is the part where we help you to select a series of stories, which capture each of the important parts of your value proposition and communicate them in a meaningful way. 2.Script Development Story telling is an art form. We will help you to refine your delivery in a concise and engaging way such that you are able to elicit a powerful response from the audience. 3.Embedded Messaging Also known as entrenchment, embedded messaging plants seeds in the minds of your audience, which we will nurture for harvest at a later time. Allowing your customers to understand the finer points of your business will further differentiate you in the market place.

4.Role Play For several of our programs, we simulate a live event and practice the process of enrollment. Ultimately, we want to have answered all the questions that may come up in a live setting well before we place ourselves in the actual setting. The role-play exercise helps people to be clear about each and every aspect of the presentation. 5.Platform Skills As with all professional endeavors, stage presence is a learned skill. We train and guide our clients to maximize their potential while in front of a large audience.

Out of this section, you will be able to accomplish the following Specific Measurable Results:
Understand the Concept of Learning Styles, Meta-Message, Elevator Pitch, and Enrollment Understand the Fine Art of The Pitch, Timing, Upfront Agreement, Delivery, and The Close Practice and Master Objections Practice and Master the Full Presentation, Hold the Room, Generate Excitement Utilize The Tools of Presentation Well

V. Marketing and Promotion

The final part of gaining your special advantage is getting the word out. Now that the programs are developed and the strategy is in place, its time to pull the trigger on a wide range of promotional activity. We help you to create media attention, organize special events, and capture the listening of your audience. 1.Marketing Campaign This is where we budget and schedule each of the marketing tactics and make sure the entire strategy is carried out in an efficient manner. We will coach you and improve upon the plan during this phase of development until your business is thriving. 2.Expos Well help you create a booth, negotiate good rates, select the most advantageous shows, and carry out the logistics. 3.News Releases For some, the news release becomes the launching pad of new products and services. News releases need to highlight the important aspects of what is being offered and be distributed in the most efficient manner. We will help you to create a successful launch. 4.Speaking Engagements We help you to identify, plan and manage the speaking engagements. This service ranges from sending a press kit to booking venues. 5.Other Tell us what else you need and well help to make it happen.

Out of this section, you will be able to accomplish the following Specific Measurable Results:
Plan and Execute a Marketing Campaign Within Budget Understand and Utilize Promotional Marketing Codes Plan and Execute Trade Expos in Order to Acquire New Business Leads Create Effective Follow-up Methodology For New Business Leads Launch News Releases, E-Zines, Press Conferences, and/or Other Events, Which Create Buzz! Organize and Execute Speaking Engagements and Execute Speaking Engagements