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"Helping You Move Your Concept from Bar Room Napkin to Board Room Table!"
Process Outline
Introduction Jump Start is a business development tool designed to move virtually any concept from bar room napkin to board room table! Business owners at any level will have a profound experience planning, developing, and successfully implementing their concepts. The program will help put in place, the necessary resources and systems by which businesses can be managed. Further, business owners will be trained with the necessary skill sets to assure success. This process will help you successfully plan and implement a capital acquisition strategy in order to properly fund your business and coach you with the best practices in order to speak to investors. Jump Start has an accompanying book, Launching Your Dreams, and has successfully helped business owners since 1998. Step I: Assessment of Your Business Idea The first step is quite naturally, an assessment of the status of the project or business. During this stage, four primary elements are addressed: "As Is, Should Be, Barriers, and Pay-outs." Through this step, the nature of the business model and consulting relationship are formed. Step II: The Language of Your Business Business in its pure and simple form is a conversation that starts with a "Market Need" and develops some type of product or service to address that need. This is called the "Value Proposition." As the Value Proposition comes into focus, so too does the evidence about how to build structure around it. Step III: Market Research and Analysis The next evolution of the planning process looks at external factors that control and shape the market place. These are issues such as: potential revenues within a given market, current trends in that market, government regulations, demographics of a market, growth rates, new technology, competitive analysis, and other factors that will have a bearing upon the business. Step IV: Products and Services After the market has been defined, it is time to outline the product and/or service. At this point, we are ready to explain how each product or service fits into the market and the specific needs that each will address. In this section, things such as product descriptions, vertical market price points, overall product matrix, and future ancillary product plans are explained. Step V: Assessment of Human Capital Any successful business enterprise has, at the forefront of its inception, a charismatic leader who is able to motivate the team around an idea or vision; we begin Jump-Start by addressing this very issue. Step VI: Strategic Sales & Marketing Jump-Start has created a Spiral Analysis model for Sales and Strategic marketing. This model has proven effective in the understanding of tactics and strategies which ultimately lead to a viable enterprise. We help to design and implement a system that examines how a buyer moves through the thought process of a buying decision and what it will take to create repeat and referral business. Step VI: Operations and Logistics This is the "How-to" part of the process - it is where everything comes together in one cohesive model. This part of the planning lays out the necessary capital equipment, raw materials, supply chain criteria, human resource definitions, office space requirements, process mapping, delivery channels, interdepartmental communication, business systems, lead generation, customer service support issues, information technology, financial models, sales, marketing, and management roles and responsibilities.
Step VII: Preparing Your Financial Strategy Once the Operational/Logistical plan is developed, we are clearly ready to define what the enterprise will cost to initiate and sustain while business viability is realized. This includes start-up costs, break-even analysis, cash flow projections, capital expenditures, payroll, burn rate projections, and any other pertinent financial information. Step VIII: The Business Plan If it is appropriate at the end of the planning cycle, Life Directions will construct an actual business plan ready for presentation. At this point, certain decisions must be made about the final element of Step IX: The Legal Matters In the final stages of the Jump-Start program, four areas remain: Corporate Structure, Intellectual Property, Investment Instrument, and Compliance Capital. This is the point at which a legal advisory team is formed in order to help a business owner protect their assets and raise the necessary capital in order to fund a business. Jump Start includes much more than just the planning, it is a comprehensive tool that you may use to assure your success in a competitive market place.
8.Competitive Edge Quite Simply, Competitive Edge Is What Helps You To Be World-Class. Beyond Just The Message, We Help You To Develop A Purpose and A Mission; an Endeavor Worthy Of Attention.
Out of this section, you will be able to accomplish the following Specific Measurable Results:
Attain a clear message that speaks directly to your customers pre-attuned listening. This language is used to create powerful marketing materials outlined in Section III, Sales Presentations outlined in Section IV, and other promotional strategies outlined in Section V. Clients typically experience massive increases in the return on advertising impact versus the cost of doing business. Understand how each conversion point in the marketing spiral functions. In other words, we set up specific measurable business metrics to examine customer behavior and buying criteria, where we are converting business into sales, and where there are vulnerabilities. Help you to clearly differentiate yourself from the competition and create a concise messaging platform in the mind of your clientele. Ultimately help you to create a Duplicatable Language driving referral sales and leveraging your business attunement.
II. Strategic
Planning
Strategy is the engine that powers your business. We help you to design the overall process of sales, marketing, and business development. We will help you articulate your message, create differentiation and brand your product. This will help you find your customers and anchor your business. 1.Spiral Model This model represents the engine of the business by carefully addressing each aspect of strategic marketing and sales. 2.6Es Enrollment, Exposure, Elicit Response, Experience, Engagement, and Entrenchment 3.Jump Start Small Business Development Program Perhaps there is a bigger picture for your business, one that includes a fully developed business model and funding. Jump Start is the program we use to move your concept from bar room napkin to boardroom table. 4.Capital Acquisition Strategy Getting funded for a project is a process. It starts with a good business plan and carefully articulates the message in a way that makes sense for investors. We can help you to prepare a capital acquisition strategy and get ready to accept funding.
Out of this section, you will be able to accomplish the following Specific Measurable Results:
Build a Spiral Marketing Business Model which will organize and illustrate the marketing tactics, overall marketing strategy, and clarify each of the points of conversion during the sales process. This model will help you to understand how to acquire more business and leverage existing revenues. Ultimately, the business will take on a life of its own if managed properly. The 6 Es is a business model used to understand how your message is used throughout the business cycle. This takes a rather qualitative aspect of business and quantifies the delivery mechanism. If the business requires capitalization, Jump Start is an option within our process that will capture the elements necessary to construct a business plan and take it to funding. If necessary, we will help you to raise capital for the build out of your company. BDS can work on a percentage basis of funds raised.
4.Role Play For several of our programs, we simulate a live event and practice the process of enrollment. Ultimately, we want to have answered all the questions that may come up in a live setting well before we place ourselves in the actual setting. The role-play exercise helps people to be clear about each and every aspect of the presentation. 5.Platform Skills As with all professional endeavors, stage presence is a learned skill. We train and guide our clients to maximize their potential while in front of a large audience.
Out of this section, you will be able to accomplish the following Specific Measurable Results:
Understand the Concept of Learning Styles, Meta-Message, Elevator Pitch, and Enrollment Understand the Fine Art of The Pitch, Timing, Upfront Agreement, Delivery, and The Close Practice and Master Objections Practice and Master the Full Presentation, Hold the Room, Generate Excitement Utilize The Tools of Presentation Well
Out of this section, you will be able to accomplish the following Specific Measurable Results:
Plan and Execute a Marketing Campaign Within Budget Understand and Utilize Promotional Marketing Codes Plan and Execute Trade Expos in Order to Acquire New Business Leads Create Effective Follow-up Methodology For New Business Leads Launch News Releases, E-Zines, Press Conferences, and/or Other Events, Which Create Buzz! Organize and Execute Speaking Engagements and Execute Speaking Engagements