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The draft shows the facts, information, suggestions about MANGAL TEXTILES INDIA PVT. LTD resulting from the study of their business activities. OBJECTIVE: The objective of this industrial visit is to gain first hand information regarding the functioning of the industry which presents the opportunities to plan, organize and engage in active learning activities inside and outside the classroom. Some specific objectives are : To understand the process To experience chemistry at work To become aware of the role of different people in the organization To become aware of career opportunities To organize the need of health and safety in the work place To focus students on specific aspects of their studies

SCOPE: Industrial visit is considered as one of the most tactical method of teaching. The main reason behind this is to know things practically through interactions, working methods and employment practices. Moreover it gives exposure from academic point of view. The scope of such visit is to: Exposure to actual working conditions Make us aware with industry practices Increase practical awareness of various industrial sectors Acquaint us with interesting facts and breath-taking technologies.

METHODOLOGY: I have used the method of question answer during the visit to the representator of Mangal Textile Mills India Pvt. Ltd. also I have got my information searching internet. Company literature Online data bases Email and internet Telephone Personal interview

Sr. no. 1 2 3 4 5 6 7 8 9 10 Introduction Organizational design Operations Marketing Strategy Human Resource Finance Social Responsibilities Awards and Achievements Conclusion Sources of Information / Bibliography Particulars Page no. 3 10 13 17 21 23 26 27 28 29

BACKGROUND OF THE INDUSTRY: New innovations in clothing production, manufacture and design came during the Industrial Revolution - these new wheels, looms, and spinning processes changed clothing manufacture forever. There were various stages - from a historical perspective - where the textile industry evolved from being a domestic small-scale industry, to the status of supremacy it currently holds. The cottage stage was the first stage in its history where textiles were produced on a domestic basis. During the Industrial Revolution, new machines such as spinning wheels and handlooms came into the picture. Making clothing material quickly became an organized industry - as compared to the domesticated activity it had been associated with before. A number of new innovations led to the industrialization of the textile industry in Great Britain. Clothing manufactured during the Industrial Revolution formed a big part of the exports made by Great Britain. They accounted for almost 25% of the total exports made at that time, doubling in the period between 1701 and 1770. India Textile Industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back, but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry, which has now successfully become one of the largest in the world. India textile industry largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. India earns about 27% of its total foreign exchange through textile exports. Further, the textile industry of India also contributes nearly 14% of the total industrial production of the country. It also contributes around 3% to the GDP of the country. India textile industry is also the largest in the country in terms of employment generation. It not only generates jobs in its own industry, but also opens up scopes for the other ancillary sectors. India textile industry currently generates employment to more than 35 million people. It is also estimated that, the industry will generate 12 million new jobs by the year 2010. India textile industry is one of the leading in the world. Currently it is estimated to be around US$ 52 billion and is also projected to be around US$ 115 billion by the year 2012. The current domestic market of textile in India is expected to be increased to US$ 60 billion by 2012 from the current US$ 34.6 billion. The textile export of the country was around US$ 19.14 billion in 2006-07, which saw a stiff rise to reach US$ 22.13 in 2007-08. The share of exports is also expected to increase from 4% to 7% within 2012

Indian textile industry can be divided into several segments, some of which can be listed as below: Cotton Textiles

Silk Textiles Woolen Textiles Readymade Garments Hand-crafted Textiles Jute and Coir


The textile process house giant was set up 42 years ago in 1970. The founder of Mangal textiles GovindramSekhani and sons- Babulalji, Navratanji, Prakashji, Motilalji had a vision of setting up a strong textile process house industry. The Ahmedabad textile industries were mainly mills, but later according to the Government Industries Act the mills were divided into different units i.e. Producing Grey raw material, Processing and Manufacturing. The Sekhani group opted to take up the processing part of cloth making.

Initially Sekhani group started off with a single machine and it currently owns two fully equipped units of process houses. Starting from processing grey cloth till finished unstitched cloth. Though the company was founded in 1970 it set up its first cloth printing unit in 1985 with the help of family capital collected by the brothers Babulalji, Navratanji, Prakashji, Motilalji. It started manual printing with the help of Hand Screen Printing method. Later on, the company updated to Flat Bed Screen and installed further modern machine called Rotary Printing machines in 1995. In 2005 the company installed schiffly embroidery machines. It became the first textile industry to install schifly embroidery machine and a process house under the same roof. 4

Since 1970 this company has been ever rinsing and has recorded a regular annual expansion of 10 - 12%.

VISION ANDMISSION OF MANGAL TEXTILE MILLS Mangal textiles belives in providing quality product to its customers and hence it states in its mission that To supply quality fabrics and services to garment manufacturers, designers, stores and to other textile manufacturers to fulfill the larger interest of our costumers. Mangal textiles provides the best possible services to its customers and also keeps into account the eco friendly aspect and sense of social responsibility.

The company believes that every innovation and quality up gradation brings with it comfort, convenience and affordability for every customer. Besides a sense of pride, better returns and the spirit of competitiveness for the creator. The company, therefore, insist on developing and nourishing innovativeness and continuous improvement in quality and processes, so much so, that it has become their company culture

INTRODUCTION TO THE FOUNDING MEMBERS: GovindramSekhani: BabulaljiSekhani: NavratanjiSekhani PrakashjiSekhani: MotilaljiSekhani:

It is the basis by which jobs are grouped together. For instance every organization has its own specific way of classifying and grouping work activities. There are five common forms of departmentalization: Functional Departmentalization- it groups jobs by functions performed. It can be used in all kinds of organizations; it depends on the goals each of them wants to achieve. Product Departmentalization. It groups jobs by product line. Each manager is responsible of an area within the organization depending of his/her specialization Geographical Departmentalization. It groups jobs on the basis of territory or geography. Customer Departmentalization. It groups jobs on the basis of common customers. Process Departmentalization. It groups on the basis of product or customer flow. Mangal textile follows process departmentalization. It means grouping jobs on the basis of product or customer flow. In process departmentalization, departments are separated based on their role in a production process. Best example of process departmentalization can be seen in a textile mill where we may have aspinning department, weaving department, dyeing department, printing department, etc. Here, inside a textile mill, all activities, which are directly or indirectly related with spinning are grouped together to make a spinning department.

a. Introduction to the Top Level Management Following are the founding members of Mangal Textiles Pvt. Ltd. Mr. BabulaljiSekhani He is the s/o Mr. GovindramjiSekhani the founder of the Sekhani Group. He is the chairman and also the founder of Mangal Textile Mills India Pvt. Ltd. He is an active Committee member of New Cloth Market. Also he is a Trustee at Rajasthan Hospital which also works as an NGO. Mr. RikinSekhani He is the Chief Managing Director at Mangal Textile Mills India Pvt. Ltd. He has done his B.Com graduation from S. M. Patel Institute of Commerce. Currently he is actively participating in day to day activity of the Processing house. Mr. GunjanSekhani He is also an active Director at Mangal Textile Mills India Pvt. Ltd. He is an engineer from Sinhgad College of Engineering and his Masters degree from University of Pune. He is also a chief technician at this Process house. Mr. JitendraBothra

He is the CEO at Mangal Textile Mills India Pvt. Ltd. He is a graduate from MaharshiDayanand Sarswati University, Ajmer and he has got his masters degree from JRNV Jaipur.

PLANT LOCATION: Mangal Textiles Mills India Pvt. Ltd , 104,123,GIDC, phase-1, vatva, Ahmedabad382445. (Gujarat) India

Geographical Location Latitude Longitude Height above MSL Nearest Highway Nearest Railway Station Nearest Airport 225660 N 723760 N 53m Ghandhinagar Highway Vatva Railway Station SardarVallabhbhai Patel Airport, Ahmedabad


Dyeing is the process of adding color to textile fabrics like fiber, yarns and Fabrics. Dyeing is normally done with a special solution containing dyes.

Textile printing is the process of applying colour to fabric in definite patterns or designs. In properly printed fabrics the colour is bonded with the fiber, so as to resist washing and friction. Textile printing is related to dyeing but, whereas in dyeing proper the whole fabric is uniformly covered with one colour, in printing one or more colours are applied to it in certain parts only, and in sharply defined patterns. In printing, wooden blocks, stencils, engraved plates, rollers, or silkscreens are used to place colours on the fabric. Colourants used in printing containdyes thickened to prevent the colour from spreading by capillary attraction beyond the limits of the pattern or design.

Knitting is a method by which thread or yarn may be turned into cloth or other fine crafts. Knitted fabric consists of consecutive rows of loops, called stitches. As each row progresses, a new loop is pulled through an existing loop. The active stitches are held on a needle until another loop can be passed through them. This process eventually results in a final product, 10 often a garment.

Embroidery is the art or handicraft of decorating fabric or ther materials with needle and thread or yarn. Embroidery may also incorporate other materials such as metal strips, pearls, beads, quills, and sequins. Embroidery is most often recommended for caps, hats, coats, blankets, dress shirts, denim, stockings, and golf shirts. Embroidery is available with a wide variety of thread or yarn color. A characteristic of embroidery is that the basic techniques or stitches of the earliest work chain stitch, buttonhole or blanket stitch,running stitch, satin stitch, cross stitchremain the fundamental techniques of hand embroidery today.


As little as 15 years ago digital printing of textiles, compared with paper for the relatively benign office environment, no doubt looked impossible. The demands of the textile application are extreme. The traditional valve jet machines are digital and have been around a long time, but they are appropriate primarily for large-volume, centralized manufacturing. The newer digital printing technologies open things up for a wide variety of incremental applications. Tremendous progress has been made, but there are still many challenges.




2 Kiers with a capacity of 3 tonnes each. 3 JT 10s. 20 Jiggers. 12 Jet Dyeing Machines Padding Mangle. 2 Drying Range up to a width of 65". Mercerising Machine up to a width of 48". Seigning Machine.


2 Stormac Rotary Printing Machine up to 12 colors and a width of 72". 2 Laxmi type Magnetic Rotary Printing Machine Up to 6 colors and a width of 48" and 60". 6 Flat Bed fully automatic Screen Printing Machines

OTHER MACHINES: We also have all other machines to support all types of Printing processes.

2 Loop Agers 1 Polymerize 1 Continuous Ager.


3 Hot-Air Stenter Machines with 5 chambers 2 Open Stenter Machines. 1 Shrinking Range [Zero*Zero] 1 Decadyzing Machine 2 Calander Machines having 7 bowls. 1 Embozing Machine

SETUP: Apart from all the Machinery requirements, to cater the requirements of our customers we also have in-house Computer Designing and Screen Exposing Facility within our premises. Sampling is as well as a very important aspect which we have taken care of with proper inputs.


R&D: Our prime aspect has always been development and business expansion thus we today are fully equipped with the latest and the best machinery available in the market to fulfill international standards and deliver customer requirements in bulk quantities in all qualities. Today with the help of modernization and machinery with the efficiency we process more than 40 million meters of fabrics in our process house every year. Our winning stroke has been our flexibility and constant learning to give new and better finishes as well as qualities everyday. Our R&D has always been a prime support when we have delivered and have been successful in achieving better results.

QUALITY CONTROL: Mangal textiles take utmost care for maintaining their quality of production. Some of the quality standards set up by the mill are: 1. 2. 3. 4. 5. 6. 7. 8. 9. Azo free Pcpfree Colour fastness Residual shrinkage Light fastness Skilled labour Ph control In house laboratory testing with modern equipments Eco friendliness.


7 ps of Marketing : Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people. 1.Product To begin with, develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not it's in the right business at this time. Ask critical questions such as, "Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today?" 2.Prices The second P in the formula is price. Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they're still appropriate to the realities of the current market. Sometimes you need to lower your prices. At other times, it may be appropriate to raise your prices. Many companies have found that the profitability of certain products or services doesn't justify the amount of effort and resources that go into producing them. By raising their prices, they may lose a percentage of their customers, but the remaining percentage generates a profit on every sale. 3.Promotion The third habit in marketing and sales is to think in terms of promotion all the time. Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them. Small changes in the way you promote and sell your products can lead to dramatic changes in your results. Even small changes in your advertising can lead immediately to higher sales. Experienced copywriters can often increase the response rate from advertising by 500 percent by simply changing the headline on an advertisement. 4. Place The fourth P in the marketing mix is the place where your product or service is actually sold. Develop the habit of reviewing and reflecting upon the exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales. You can sell your product in many different places. Some companies use direct selling, sending their salespeople out to personally meet and talk with the prospect. Some sell by telemarketing. Some sell through catalogs or mail order. Some sell at trade shows or in retail establishments. Some sell in joint ventures with other similar products or services. Some companies use manufacturers' representatives or distributors. Many companies use a combination of one or more of these methods. In each case, the entrepreneur must make the right choice about the very best location or place for the customer to receive essential buying information on the product or service needed to make a buying decision.


5. Packaging The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect. Remember, people form their first impression about you within the first 30 seconds of seeing you or some element of your company. Small improvements in the packaging or external appearance of your product or service can often lead to completely different reactions from your customers. With regard to the packaging of your company, your product or service, you should think in terms of everything that the customer sees from the first moment of contact with your company all the way through the purchasing process. Packaging refers to the way your product or service appears from the outside. Packaging also refers to your people and how they dress and groom. It refers to your offices, your waiting rooms, your brochures, your correspondence and every single visual element about your company. Everything counts. Everything helps or hurts. Everything affects your customer's confidence about dealing with you. 6. Positioning The next P is positioning. You should develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers. How do people think and talk about you when you're not present? How do people think and talk about your company? What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others? In the famous book by Al Reis and Jack Trout, Positioning, the authors point out that how you are seen and thought about by your customers is the critical determinant of your success in a competitive marketplace. Attribution theory says that most customers think of you in terms of a single attribute, either positive or negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's "quality engineering," as with Mercedes Benz. Sometimes it's "the ultimate driving machine," as with BMW. In every case, how deeply entrenched that attribute is in the minds of your customers and prospective customers determines how readily they'll buy your product or service and how much they'll pay.

7. People The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside and outside of your business who are responsible for every element of your sales and marketing strategy and activities. It's amazing how many entrepreneurs and businesspeople will work extremely hard to think through every element of the marketing strategy and the marketing mix, and then pay little attention to the fact that every single decision and policy has to be carried out by a specific person, in a specific way. Your ability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done, is more important than everything else put together. In his best-selling book, Good to Great, Jim Collins discovered the most important factor applied by the best companies was that they first of all "got the right people on the bus, and the wrong people off the bus." Once these companies had hired the right people, the second step was to "get the right people in the right seats on the bus."


TARGET CUSTOMERS: Following are the main Customers of Mangal Textile Mills India Pvt. Ltd. I. Marks and Spencers Marks and Spencer plc (also known as M&S or YourM&S; colloquially known as Marks and Sparks or, simply, Marks) is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M & S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. II. J.C. Penny J. C. Penney Company, Inc. (NYSE: JCP) is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. J C Penney also operates catalog sales merchant offices nationwide in many small markets. III. Next Next plc (LSE: NXT) is a British retailer marketing clothing, footwear, accessories and home products with its headquarters in Enderby, Leicestershire, England. The company has over 550 stores throughout the UK and the Republic of Ireland, and 50 franchise branches in Europe, Asia and the Middle East. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. IV. Wal-Mart Wal-Mart Stores, Inc. (NYSE: WMT), branded as Walmart since 2008 and Wal-Mart before then, is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue. It is also the biggest private employer in the world with over 2 million employees, and is the largest retailer in the world. The company is controlled by the Walton family which owns 48% stake in Wal-Mart V. C & A C&A is an international chain of fashion retail clothing stores, with its European head offices in Vilvoorde (near Brussels), Belgium and Dsseldorf, Germany. It has fashion retail store branches in Austria, Belgium, Brazil, China, Croatia, Czech Republic, Bosnia and Herzegovina, France, Germany, Hungary, Italy, Luxembourg, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, Spain, Slovenia, Switzerland, Turkey and opening soon in Egypt and Serbia. Its brands include Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Westbury, Yessica, Yessica Pure, and Your Sixth Sense.


COMPETITORS I. II. III. IV. V. VI. VII. VIII. IX. X. Arvind Mills Raymonds Reliance Textiles Vardhaman Spinning Bombay Dyeing Ltd. (Composite and fully integrated) Welspun India (Manufactures terry towels) Oswal Knit India (Woolen Wear) Sharda Textile Mills (Man-made Fiber) Mafatlal Textiles (Fully integrated Composite Mill) LNJ Bhilwara Group (Diversified and vertically integrated denim producer with spinning and weaving capacity) Alok Textiles (Cotton and Man-made Fiber Textiles) Indian Rayon (Man-Made Fiber) BSL Ltd. (Textiles) Century Textiles (Composite mill, cotton & Man-made) Morarjee Mills (Fully integrated Composite Mill) Hanil Era Textiles (Yarn, Cotton & Man-made Fiber) Filaments India Ltd. (Manmade Textiles) Swan Mills Ltd. Kankariya Textiles Ltd. Omkar Textiles Chiripal Textiles Anjini Textiles



EXPORTS: Mangaltextilles recently started exporting their products worldwide. It exports its products to 13 different countries like Germany, USA, UAE, United Kingdom, Sri Lanka etc. this firm undertakes all its export activities under the name of sekhani overseas


PERSONNEL POLICIES The HR team aims to make Mangal textiles the most desired workplace for top talent. They also strive to weave in the core Mangal values namely Quality, Trust, Leadership, and Excellence in all their actions. Most of the employees are recruited from the nearby area. For their safety there is a monthly safety audit process. Due to this policies the employees feel safer working in an organization with this kind of Audit Processes. The employees are paid monthly salary according to the WAGES ACT. The employee due to this plan tries to produce more and provide better output. This kind of motivational policies increases willingness for employees to contribute more and more to the company. Training: Training means making an employee expert in a particular task. In mangal textiles the aspect of training is given high importance as it is a process house and skilled workers having the knowledge to operate the machines are a must. Hence the Managers of Mangal Textiles often send their employees for seminar and traning programs for development of the intellectual and physical skills.

Recruitment In this textile mill basically recruitment is done on the basis of recommendations of current employees.

Incentives: The process house provides its employees monetary incentives to those who surpass the standards of production. The company also provides the employees non-monetary incentives like free health check ups and also medicines. It also acknowledges the good qualities of the employees by giving them awards.


CAPITAL STRUCTURE: Mangal textiles is majorly self family financed. It uses the loans provided by government for industrial development at a lesser rate of interest. The textile giant plans its finance beforehand so that the progress of the company is not hindered. The capital structure of the textile industry goes like this:

Estimation of requirement


Sources and analysis

Collecting finance



Monitoring 21

BASIC RATIOS: LIQUIDITY RATIOS 1. Current Ratio: Current Assets Current Liabilities The objective is to measure the ability of the firm to meet its short-term obligations and to reflect the shortterm financial strength/ solvency of a firm.

2. Quick Ratio: Current asset-inventory current liabilities

The objective is to measure the ability of the firm to meet its shortterm obligations as and when due without relying upon the realization of stock.


3. Debt Equity Ratio: Debt Equity

The objective of computing this ratio is to measure the relative proportion of debt and equity in financing the assets of a firm.

The ratios are: A. Earnings per Share. B. Dividend Per Share A. Earnings Per Share: Formula: Net Profit Ratio= Net Profit after Tax No. Of Equity Shares B. Dividend Per Share: Formula: Dividend Per Share= Dividend . No. Of Equity Share


Mangal textiles being a textile process house tycoon, also makes sure that it gives the society back for what the society has given it. Hence mangal textile is very active in organizing various events for the benefit of the society. Events organized by mangal textile mills for its worker are Blood donation camps. Worked wit NGOs like prathma, red cross, yuva unstoppable etc. Mangal textile mills also organizes a free health check up camps for its workers. Moreover it also provides free medicines to the suffering workers.

ECO-FRIENDLY: Mangal textile mills has mention in its website: We cannot hope tom live in place, by endangering and upsetting the delicate ecological balance that makes Life possible on Earth. Keeping this holistic view in perspective, the Sekhani Group is committed to keep all its operations eco-friendly. No harm shall ever come to the Environment and Nature from this Group of companies! All the machines and processes used by these companies adhere to the global standard of ecology and energy conservation.


Awards and Achievements

This process house has recently achieved an Award Named OEKO-TEX Certificate. The Oeko-Tex Standard 100 is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of production. The tests for harmful substances comprise substances which are prohibited or regulated by law, chemicals which are known to be harmful to health, and parameters which are included as a precautionary measure to safeguard health. It is essential that the details on the test label (test number and test institute) correspond to those on the accompanying certificate. Products not listed on the certificate may not be marked with the Oeko-Tex label.Missing certificates or data relating to the products supplied which deviates from that on the certificate indicate improper use of the


Here we can conclude that the textile ginat Mangal Textile Mills is a well equipped Textile process house and it uses completely eco-friendly machines to cause least Possible harm to mother nature. The factory has a capacity of producing 15000 meters Of cloth per day. It fulfills all it social responsibilities and also keeps its workers Motivated to work. The atmosphere seen in the textile industry was extremely united Peaceful and full of moral.


Source of Information / Bibliography / Webliography o o o ptmenue&site=oekotexstandard100&cls=02 o ue&site=oekotexstandard100&cls=02 o o o