Business Plan DRAFT

Table of Contents
Executive Summary .................................................................................................... Error! Bookmark not defined.

Organizational Plan ........................................................................................................................................................3
Summary description of the business .......................................................................................................................3
Product ......................................................................................................................................................................5
Location .....................................................................................................................................................................5
Legal Structure ..........................................................................................................................................................6
Management .............................................................................................................................................................6
Personnel ..................................................................................................................................................................7
Marketing Plan ............................................................................................................................................................11
Executive Summary .................................................................................................................................................11
Current marketing situation ....................................................................................................................................12
Market Description .............................................................................................................................................12
Market major segments and target market ........................................................................................................13
Market needs ......................................................................................................................................................15
Market Environment ...........................................................................................................................................15
Product review ....................................................................................................................................................16
Competitors ........................................................................................................................................................19
Distribution .........................................................................................................................................................21
Threats and opportunities analysis .........................................................................................................................21
Threats ................................................................................................................................................................21
Opportunities ......................................................................................................................................................22
Objectives and Issues ..............................................................................................................................................22
Goals ...................................................................................................................................................................22
Electric Vehicles Marketing Strategy .......................................................................................................................24
GENERAL OVERVIEW ...........................................................................................................................................24
Business Weaknesses..........................................................................................................................................24
BUSINESS GOALS .................................................................................................................................................24
POSITION IN THE MARKETPLACE ........................................................................................................................24
MARKETING CAMPAIGN SPECIFICS STRATEGY ...................................................................................................25
MESSAGE.............................................................................................................................................................25
TIME FRAME .......................................................................................................................................................25
BUDGET ...............................................................................................................................................................26
Marketing Mix .....................................................................................................................................................26
Electric Vehicles Wholesale

Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands
Tel. +31 20 611 0011
Action programs ......................................................................................................................................................27

Marketing strategies to specific action programs ..............................................................................................27
Budgets....................................................................................................................................................................28
The numbers .......................................................................................................................................................28
Controls ...................................................................................................................................................................30
Measures of return on marketing investment ....................................................................................................30
Operations Plan .......................................................................................................................................................31
Financial Plan ...............................................................................................................................................................33
Startup Summary ....................................................................................................................................................33
Startup Statement of Financial Position ..................................................................................................................34
Property, Plant, and Equipment Information ..........................................................................................................35
Assumptions ............................................................................................................................................................36
Sales Forecast Quarterly and Yearly for 2011 - 2014 ..............................................................................................37
Inventory Costs Quarterly and Yearly for 2011 - 2014 ............................................................................................38
Monthly Cash Budget for 2011 ...............................................................................................................................39
Loan Amortization Schedule ...................................................................................................................................42
Income Statement Quarterly for 2011 ....................................................................................................................43
Income Statement Yearly for 2011-2014 ................................................................................................................44
Statement of Financial Position for January and December 2011 ..........................................................................45
Ratios .......................................................................................................................................................................46
Breakeven analysis ..................................................................................................................................................49
Supporting documents ................................................................................................... Error! Bookmark not defined.
Entrepreneur information .......................................................................................... Error! Bookmark not defined.
Contracts .................................................................................................................... Error! Bookmark not defined.
Legal documents ........................................................................................................ Error! Bookmark not defined.
Electric Vehicles Wholesale Business Plan

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Organizational Plan
Summary description of the business
At EV Wholesale we want to provide an alternative form of personal transport from the

conventionally powered cars, we want to provide a cheaper and more environmentally friendly
option. Our aim is to expand to other countries in the EU so that we might supply other
markets with environmentally friendly vehicles in an effort to protect our environment for
future generations.
Industry
Our product is part of the new cars market of the Netherlands, this market consist of the initial retail
sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the
market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will
have total revenue of 8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market
volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth
rate of 5.4% from 2010.
Mission
To increase Electric Vehicles Wholesale stock holders value. To attract and attain eco-friendly customers
with high value eco products and exceptional service provided by a team of tolerant, dedicated, and
committed personnel. While taking into account the effect our activities have on the environment and
society at large.
Business model
EV Wholesale will operate under the loyalty business model. The company resources will be employed
to increase loyalty of customers and stakeholders. The quality of our vehicles and service will lead to
customer satisfaction, which will lead to customer loyalty, which will lead to profitability.

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Strategy
Electric Vehicles strategy is to build a stronger connection with the customers through our team of
tolerant, dedicated, committed personnel who will provide a personalized service in the sales of our
high quality products. We believe that this focus will enable us to increase stockholder value by
developing a database of clients that are satisfied with our products and services hence increasing our
revenues while improving the health and well-being of families through the protection of the
environments in which we work and live.
SWOT
Strengths
Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of
the company.
Weaknesses
Our positioning in the region and our ability to handle new competion since we are a starting company.
Opportunities
Mobility scheme, Amsterdam has already about 100 publicly accessible charging points. Amsterdam city
council has requested the installation of at least 125 charging points extra, and the request might be
extended to 750 charging points. Government support, the government of the Netherlands supports
strongly electric vehicles through tax breaks, subsidies, and infrastructure. According to
http://www.nu.nl the government wishes to install at least 10,000 charging stations within three years.
Electric vehicles technology represents a solution to the current environmental problems, and
petroleum scarcity.
Threats
Private parking space, According to the http://www.dutchdailynews.com Dutch have scarce private
parking space, and they would like to have more charging points for their electric cars. Charging points,
Dutch citizens have indicated that they are not so interested in purchasing an electric car in the next two

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years when they are more charging points for their electric cars throughout the Netherlands. Long
journeys, According to the http://www.dutchdailynews.com Dutch citizens demand electric car batteries
that cover a 389km range because there is a low quantity of charging points within the country long
travelling distances between cities. Substitutes, The Netherlands substitutes such as first class public
transportation, used vehicles, among other types of substitute methods of transportation present a
strength threat to electric vehicles.
Product
EV Wholesaler is interested in importing electric cars from BYD Company Limited (BYD for short). This
company was established in China in 1995. There automobile division has become the most innovative
independent auto brand with a growth rate of over 100% for five consecutive years and is leading the
field of electric vehicles with unique technologies. BYD has developed quickly from 20 employees in
1995 to a corporation with more than 200,000 employees and 11 industrial parks in China. It also has
offices in the United States, Europe, Japan, India and other regions. The automobile we are initially
going to import is the E6 model which is an environmentally friendly vehicle that has zero
pollution, produces low levels of noise, all of the chemical substances in its battery can be
recycled, has excellent safety performance, and can reach a top speed of more than 140km/h.
Location
We have decided to establish our offices in the city of Amsterdam since we find it a strategic
point. Amsterdam is considered one of the best European cities in which to locate an
International Business. It is ranked fifth in this category and is surpassed only by London, Paris,
Frankfurt, and Barcelona. Many large corporations and banks have their headquarters in
Amsterdam and the Amsterdam Stock Exchange which is the worlds oldest stock exchange is
also located in the citys center. Our office is located at Jan Bongastraat 5, Amsterdam 1067 HZ,

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Netherland. Electric Vehicles Wholesale team chooses this location because it the property has 5 rooms
with a surface area of 121m2 and a monthly rent expense of 2,000.00.
Legal Structure
Name & Legal Form: EV Wholesale (Partnership under common firm)
Starting Capital:
650,000
Registered Address: Geuzenveld 25, 1067 RG, Amsterdam, Netherlands.

Business Location:
Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands.
Acquired Licenses & Registrations: Chamber of Commerce, Tax Office, and Advertising Permit (APV
2.4.2) Municipal License for Company Establishment
Management
CEO, Otto Martinez holds a degree in Business Science from the University of Belize, is 24 years old, and
has 4 years working experience in the sector. Mr. Martinez will be in charge of the total management of
the company.
I.
Core team, is formed by a group of students from The Hague University who want to take
advantage of the improving economic environment from the Netherlands. They will assist with
the administration of the company.
II.
Administrator, candidate should hold a Bachelor degree in International Business Management

Systems, within 25 to 35 age range, and 4 years working experience in the sector. Electric
Vehicle Wholesale Administrator position will be full time.

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Personnel
EV WHOLESALE ORGANIZATION CHART
EV
CEO
Otto Martinez
Core Team
Leonardo, Jahdell,
and Eddy
Administrator
(name)
EV Wholesale Team
Marketing
Assistant
Receptionist
Stakeholder
Otto Martinez
Stakeholder
Leonardo Orozco
Stakeholder
Jahdell Thomas
Stakeholder
Eddy
Mehmedagic
Sales Team
Human Resources
Electric Vehicle Wholesale requires the following positions to work under a contract basis, this positions
include:
i.
Marketing Assistant, candidate should hold a Bachelor degree in Marketing, within 25 to 35 age
range, and 4 years working experience in the sector. Electric Vehicle Wholesale Marketing
Assistant position will be full time.
ii.
Receptionist, candidate should hold an Associates degree in International Business

Management Systems, within 18 to 25 age range, no previous working experience required.
Electric Vehicle Wholesale Receptionist position will be full time.

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iii.
Two sale representatives, candidates should hold Associates degrees related to the field, within
20 to 35 ages range, and 1 years working experience in the sector. Electric Vehicle Wholesale
sale representative positions will be full time.
Once hired, all employees will be covered by the SVB (Social Insurance Bank) and covered for
Employment Benefits.
Staffing Plan
The purpose of EV Wholesale staffing plan is to make certain that the company has sufficient skilled and
experienced staff to ensure a proper work flow.
Role Requirements
The below breakdown includes: company role, company responsibility of the role, skills required, number
of staff required to operate the company, the estimated start date and the expected duration the staff
resource will be needed on the company.
Role
Responsibility
Skills Required
Number
of Staff
Required
Estimated
Start Date
Duration
Required
FY11-12
Company
Manager
Lead team, report

status
Project Management
1/1/11
12 months
Core Team
Review
deliverables, Project Management
assure quality
1/1/11
12 months
Administrator
Efficiently run the

business
Administrative skills
1/1/11
12 months
Marketing
Assistant
To influence the level,

timing, and
composition of
customer demand.
Marketing Skills
1/1/11
12 months
Receptionist
Office/Administrative
support
Interpersonal skills
1/1/11
12 months
Sales skills
1/1/11
12 months
Sales
Sell company products
Representative and services

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Staff Assigned to Roles

The following is a breakdown of the staff assigned to the different company roles, the amount of Full
Time Equivalent (FTE) requested in the company, the actual FTE acquired by the company, the labor rate
and unit of the labor rate for the resource and the source from which the resource is recruited.
Role
Name
Requested
Acquired
FTE
Rate
Rate
Unit
Source
FTE
FY11-12
FY11-12
Project
Team
Company
Manager
Otto Martinez
1.00
1.00
18,000
year
The Hague University
Core Team
Leonardo Orozco
1.00
1.00
18,000
year
Jahdell Thomas
1.00
1.00
18,000
year
Edin Mehmedagic
1.00
1.00
18,000
year
Administrator
(Name)
1.00
1.00
42,000
year
Marketing
Assistant
(Name)
1.0
1.00
48,000
year
Receptionist
(Name)
1.00
1.00
30,000
year
Sales Team
(Names)
1.0
1.00
48,000
year
(2)
Total
8.00
8.00

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Staff Resource Loading Chart

The following includes the estimated effort in Full Time Equivalent (FTE) days required by month for
each staff resource assigned to the project.
FY11-12
Role
FTE in Days
Number of
Staff
Required
Jan Feb
Mar
Apr
May June
July Aug
Sep
Oct
Nov Dec
Total
Company Manager
42.00
44.00
42.00
44.00
42.00
44.00
258.00
Core Team Members
42.00
44.00
42.00
44.00
42.00
44.00
258.00
Administrator
42.00
44.00 42.00
44.00
42.00
44.00
258.00
Marketing Assistant
42.00
44.00 42.00
44.00
42.00
44.00
258.00
Receptionist
42.00 44.00
44.00
42.00
44.00
258.00
Sales Team
42.00
44.00
42.00
44.00
258.00
264.00
252.00
264.00
44.00 42.00
252.00 264.00
Total
42.00
252.00
Training Needs
The following are the detailed training needs to bring staff to a level of skill required for project execution.
Role/Staff Resource
Training Need
Timeframe
Needed
Anticipated
Cost
Suggested Vendor/Method
Environmental lecturer
Name6
Environment
sustainability
By 1/6/11
3,600.00
Information Mapping

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Marketing Plan
Executive Summary
Current marketing situation
EV Wholesale detailed description of the market.
Threats and opportunities analysis
EV Wholesale threats and opportunities analysis that aims to help the company managerial team
anticipate important positive or negative developments in the environment.
Objectives and issues
EV Wholesale approaches to achieve the company goals and SMAC/SMART objectives.
Marketing strategy
EV Wholesale broad marketing logic by which we hope to create customer value, customer
relationships, specifics about our target market, positioning, and our marketing expenditure levels.
Action Programs
EV Wholesale specific action programs. This section includes the answers to the following questions:
What will be done? When will it be done? Who will do it? How much will it cost?
Budgets
EV Wholesale projected profit and loss statements. It includes: projected revenues, projected inventory
costs, projected logistics costs, projected marketing costs, and projected profit.
Controls
Marketing investment measures of return:Return on investment (ROI) and Return on Sales (ROS)

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Current marketing situation
Market Description
Market Overview
Our product is part of the new cars market of the Netherlands, this market consist of the initial retail
sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the
market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will
have total revenue of 8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market
volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth
rate of 5.4% from 2010.
Place
We have decided to establish our offices in the city of Amsterdam since we find it a strategic
point. Amsterdam is considered one of the best European cities in which to locate an
International Business. It is ranked fifth in this category and is surpassed only by London, Paris,
Frankfurt, and Barcelona. Many large corporations and banks have their headquarters in
Amsterdam and the Amsterdam Stock Exchange which is the worlds oldest stock exchange is
also located in the citys center.
Choice of residence
Jan Bongastraat 5, Amsterdam 1067 HZ, Nederland. Electric Vehicles Wholesale team chooses this
location because it the property has 5 rooms with a surface area of 121m2.
Population
Amsterdam has an urban population of 767,457 and a metropolitan population of 2,158,592.
Amsterdam is also a part of the Randstad which is the sixth largest metropolitan area in Europe

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with a population of approximately 8.1 million. Amsterdam has more than 3.66 million
international visitors annually.
Expansion Opportunities:
Open an office in Berlin the first metropolitan city with a mobility scheme for electric vehicles.
Update our Website to provide online orders.
To reach an agreement with TATA Motors to import their electric vehicles into the Netherlands.
Market major segments and target market

Market Segments
We will divide our market based on the following segments: geographic, demographic, and
psychographic segments. We are going to focus on Amsterdam, Zaanstad, electric vehicle
retailers, and have environmental lifestyles.
Target group
Our target group is car dealerships or local vehicles distributors located in Amsterdam and
Zaanstad. Our target group sells new electric vehicles at a retail level, employs electric
automobile salespeople and provides maintenance services for the vehicles, they stock and sell
spare electric automobile parts, process warranty claims, and are willing to invest in the
purchase of electric vehicles in quantities of six or more. Our target group cares about the
effect their activities have on the environment and society at large which is why they distribute
environmentally friendly vehicles.

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I.
Our target market consumers
The consumers of our target market are ecofriendly consumers that are searching for an
alternate method of transportation such as electric vehicles. Who have an income
higher than 4,000 euros monthly of spendable income. The Dutch Bureau of Statistics
estimates that they are 129,000 households who have a monthly spendable income
higher than 4,000 euros a month. We are expecting that end consumers spend around
8000 euros annually.
Why this geographic segments?
As we can see on the satellite picture below Amsterdam and Zaanstad are the cities with the highest
quantity of charging posts for electric vehicles in the Netherlands.
*Data from (http://www.oplaadpalen.nl/)

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Market needs
Customer needs
Retailers need a wider variety of vehicles that run exclusively on electricity, produce cero CO2 emissions,
advanced battery systems that allow the consumers to recharge the vehicle from the commodity of
their garage, batteries that can cover wider distances, technology that recycles energy generated by the
vehicle to recharge it, and vehicle designs that meet consumer tastes.
Market Environment
Macro Environment
Demographic
Dutch
Economic
Netherlands is the 13th most free market capitalist economy; it also has the 16th largest economy in the
world.
Culture
Dutch culture is diverse, liberal, and tolerant.
Political/Legal
The Netherlands is a constitutional monarchy and a parliamentary democracy, according to The
Economist the Netherlands is the tenth most democratic country in the world.
Technological
According to http://www.oplaadpalen.nl the Netherlands has 1775 charging posts for electric vehicles,
scoters, electric bicycles, and electric boats. According to http://e-laad.nl 281 of these charging posts are
for electric vehicles.

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Natural
The Netherlands has an area of 41,848 km2 large parts of it are below sea level and it is mostly flat.
Micro Environment
Suppliers
BYD Company Limited.
Intermediaries
Market research firms, product analyzers and advisors, product credibility enhancers, regulators
(government), freight, etc.
Customers
Car dealerships located in Amsterdam and Zaanstad that sell electric vehicles at a retail level.
Publics
Ecofriendly consumers
Competitors
Volkswagen, Ford, Peugot, AutoBinck Holding N.V.
Company
Electric Vehicle Wholesale
Product review
Market Development
In the last months of 2010 household spending increased in a 2.5 in comparison to 2009 which is the
most substantial growth in nearly 3 years (www.cbs.nl). According to Datamonitor figures the forecast
for Dutch new cars market value will have a compound annual growth rate of 6.3% for the period 20092014. According to their expectations the market will have a value of 10.9 billion by the end of 2014.
Likewise the forecast for the Dutch new cars market volume will have a compound annual growth rate

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of 4.8% for the period 2009-2014. According to their expectations the market will have a sales volume of
490.9 thousand vehicles by the end of 2014.
*Data from (http://www.datamonitor.com/)
*Data from (http://www.datamonitor.com/)

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Product average prices:

According to the figures below the forecast for Dutch new cars market average price will have a
compound annual growth rate of 2% for the period 2009-2014. According to the expected figures the
market will have an average price of 20,963.86 by the end of 2011.
Netherlands new cars market average prices, 2009-2014

Year
2009
2010
2011
2012
2013
2014
Market Value
8,000,000,000.00
8,200,000,000.00
8,700,000,000.00
9,300,000,000.00
10,000,000,000.00
10,900,000,000.00
Vehicles sold
389,100.00
393,800.00
415,000.00
437,900.00
463,300.00
490,900.00
Average Price
20,560.27
20,822.75
20,963.86
21,237.73
21,584.29
22,204.11
CAGR: 2009-2014
%growth
0%
1%
1%
1%
2%
3%
2%
Gross Margins
According to the figures below the forecast for Dutch new cars market gross profit will have a
compound annual growth rate of 6% for the period 2009-2014. According to the expected figures the
market will have a gross profit of 2.175 billion by the end of 2011.
Netherlands new cars market gross profit, 2009-2014

Year
2009
2010
2011
2012
2013
2014
Market Value
8,000,000,000.00
8,200,000,000.00
8,700,000,000.00
9,300,000,000.00
10,000,000,000.00
10,900,000,000.00
Gross profit %
25%
25%
25%
25%
25%
25%
CAGR: 2009-2014
Gross Profit Value

2,000,000,000.00
2,050,000,000.00
2,175,000,000.00
2,325,000,000.00
2,500,000,000.00
2,725,000,000.00
%growth
0%
2%
6%
7%
8%
9%
6%

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Competitors
Volkswagen
Volkswagen is a leading global automobile manufacturer that operates 60 production plants in 15
European countries and 6 countries in Asia, Africa, and America. Volkswagen vehicles are sold in over
153 countries, and during the fiscal year of 2009 the group delivered 6.3 million vehicles worldwide. In
addition to manufacturing vehicles Volkswagen also partakes in wholesaling, retailing, and providing
financial services for its vehicles. According to Datamonitor Volkswagen is the leading player in the
Dutch new cars market, generating a 17.7% share of the markets volume. Volkswagen product range
extends from low-consumption small cars to luxury class vehicles. Volkswagen seems to be using a
combination of pricing strategies for its products such as market oriented pricing, premium pricing, and
price leadership pricing; Volkswagen environmentally friendly models have a starting price of
30,025.04. They also seem to be using different strategies to promote their products such as article
video marketing, cloud marketing, consumer generated marketing, database marketing, digital
marketing, internet marketing, mega marketing, etc. Volkswagen defines the quality of their vehicles
through the following parameters: appearance, performance, safety, and technology.
Ford Motor
Ford is one of the largest manufacturers of automobiles in the world with 80 manufacturing facilities
worldwide. During fiscal year 2009 Ford sold approximately 4,817,000 vehicles at wholesale throughout
the world. In addition to manufacturing vehicles the company also partakes in wholesaling, retailing, and
providing financial services for its vehicles. According to Datamonitor Ford Motor is the second leading
player in the Dutch new cars market, generating a 15.7% share of the markets volume. Ford range of
products includes vehicles for small, medium, large and premium segments. Ford seems to be using a
combination of pricing strategies for its products such as market oriented pricing, premium pricing, and

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target pricing; Ford environmentally friendly models have a starting price of 22,137.55. They also
seem to be using different strategies to promote their products such as article video marketing, cloud
marketing, consumer generated marketing, database marketing, digital marketing, internet marketing,
mega marketing, etc. Ford defines the quality of their vehicles through the following parameters:
appearance, performance, safety, and technology.
PSA Peugeot Citroen S.A.
Peugeot is based in France, the group has operations in: Asia, Africa, Europe, and America. During fiscal
year 2009 Peugeot sold approximately 3,188,000 vehicles at wholesale throughout the world. In
addition to manufacturing vehicles the company also partakes in wholesaling, retailing, and providing
financial services for its vehicles. According to Datamonitor Peugeot is the third leading player in the
Dutch new cars market, generating a 12.8% share of the markets volume. Peugeot product range
extends from passenger cars to light commercial vehicles. Peugeot seems to be using a combination of
pricing strategies for its products such as market oriented pricing, premium pricing, and target pricing;
Peugeot environmentally friendly models have a starting price of 26,622.83. They also seem to be
using different strategies to promote their products such as article video marketing, cloud marketing,
consumer generated marketing, database marketing, digital marketing, internet marketing, mega
marketing, etc. Peugeot defines the quality of their vehicles through the following parameters:
appearance, performance, safety, and technology.
AutoBink Holding N.V.
AutoBink is a leading player in the European automotive market. It has operation in the Benelux
countries and Central Europe. In addition to wholesale of vehicles they also partake in retailing, and
providing financial services for the vehicles they sell. They are vehicle wholesalers from different brands.
Their pricing strategy seems to be based in competition based pricing. They also seem to be using
different strategies to promote their products such as article video marketing, cloud marketing,

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consumer generated marketing, database marketing, digital marketing, internet marketing, mega
marketing, etc. the company seems to define the quality of their vehicles through the following
parameters: appearance, performance, safety, and technology.
Distribution
Vehicles are distributed from the assembly plants to the ports to the sale outlets. This function
integrates a wide range of high added-value services; this process integrates all the players involved in
the vehicle distribution.
Threats and opportunities analysis
Threats
Private parking space

According to the http://www.dutchdailynews.com Dutch have scarce private parking space, and they
would like to have more charging points for their electric cars.
Charging points
Dutch citizens have indicated that they are not so interested in purchasing an electric car in the next two
years when they are more charging points for their electric cars throughout the Netherlands.
Long journeys
According to the http://www.dutchdailynews.com Dutch citizens demand electric car batteries that
cover a 389km range because there is a low quantity of charging points within the country long
travelling distances between cities.

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Substitutes
The Netherlands substitutes such as first class public transportation, used vehicles, among other types of
substitute methods of transportation present a strength threat to electric vehicles.
Opportunities
Mobility scheme
Amsterdam has already about 100 publicly accessible charging points. Amsterdam city council has
requested the installation of at least 125 charging points extra, and the request might be extended to
750 charging points.
Government support
The government of the Netherlands supports strongly electric vehicles through tax breaks, subsidies,
and infrastructure. According to http://www.nu.nl the government wishes to install at least 10,000
charging stations within three years.
A much needed solution
Electric vehicles technology represents a solution to the current environmental problems, and
petroleum scarcity.
Objectives and Issues
Goals
Deeper relationships with customers
We intend to create deeper relationships with customers by applying database marketing. By using
databases of customers or potential customers we will be able to generate personalized messages to
promote our vehicles.

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Increase Stockholder value

We intend to increase stockholder value through Megamarketing. According to Philip Kotler this type of
marketing is used to manage elements of the firms external environment such as the media. By adding
public relations to the marketing mix we intend to generate a positive image of the company. This
should increase the value of our stocks by incentivising investors.
Protect the environments in which we work and live
We intend to protect the environment through Ethical marketing. We desire to create awareness in our
consumers for the need to protect the environment.
Motivate all EV employees to have entrepreneurial behaviour
We intend to motivate all EV employees to have entrepreneurial behaviour by inviting them to actively
participate in seminars.
Satisfy increasingly demanding customers
We intend to satisfy increasingly demanding customers through Loyalty Marketing. We will focus on
growing and retaining existing customers through incentives such as premiums, reward, prizes, etc.
Improve brand awareness of our products and services
We intend to improve brand awareness of our products and services through digital marketing. We will
promote our vehicles using all forms of digital advertising channels such as Television, Radio, Internet,
Mobile, Social media marketing and any other form of digital media.
By following the previous strategies we should achieve our goals and meet the following
SMAC/SMART objectives:
I.
*To capture 3% market share from the new electric vehicles lucrative segment.
II.
*To have a Current Ratio above 5
III.
*To have a Receivables Turnover Ratio above 5
IV.
*To have days in Inventory ratio lower than 60 days
V.
*To have a Return on Assets Ratio above 10%
VI.
*To have Debt to Total Assets Ratio below 15%
VII.
*To have Times Interest Earned Ratio above 10
*(Please see Financial Report for projected figures)

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Electric Vehicles Marketing Strategy

MARKETING STRATEGY FOR ELECTRIC VEHICLES WHOLESALER
GENERAL OVERVIEW
Business Strengths
Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of
the company.
Business Weaknesses
Our positioning in the region and our ability to handle new competion since we are a starting company.
BUSINESS GOALS
Profit
Our current profit goals are:
Year One: 142,083.23 posttax profit
Year Two: 162,395.28 posttax profit
Year Three: 196,263.60 posttax profit
Year Four: 233,508.57 posttax profit
We have not established any other long-range profit goals at this time.
Sales
Our long-term sales goals are to have an asset turnover ratio of 3,6 and to keep the days on inventory
lower than 60 days. and to be profitable from Year One onward. We would like our profit margin to be
over 10 percent by Year one.
Marketing
Our long-term marketing goals are to develop a state of the art and customer interactive Web site, to
increase our public relations activities, and to create an effective marketing campaign that will increase
brand awareness of our services and products.
POSITION IN THE MARKETPLACE

Description of Our Customers
Our customers are vehicle retailers, who are consious of the environment, who are willing to invest in
the purchase of electric vehicles in quantities of six or more.
Our Customers Needs
Our target customers are looking for customized services that will provide them with all the information
necessary to purchase the rigth electric vehicles. Our customers are looking for vehicles that are ecofriendly.

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Why Our Customers Choose Us

Our well-informed, up-to-date staff allows us to surpass the services provided by other
agencies while at the same time we are providing an eco-friendly vehicle with advanced technology that
surpass that of our competitors.
What Sets Us Apart From the Competition
What sets our company apart from our competitors is our personalized service. We ask our customer
questions, find out exactly what they want and need, and direct them to the appropriate products.
MARKETING CAMPAIGN SPECIFICS STRATEGY

Goals of the Campaign
We would like to increase visibility of our new company, attract new eco-friendly customers, display
special offers that are currently available, and create awareness of the necesity to protect the
environment.
Campaign Focus:
Our primary focus is to create and expand a customer base.
Products to be advertised
We will be advertising our complete range of Electric Vehicles.
Measurements of Success
We will measure this ad campaigns success by the number of inquiries received after its launch. This
will include phone inquiries, inquiries made in person, inquieres made at the store, and inquieres made
at our website.
Evaluation of Effectiveness
We will be reviewing the campaigns effectiveness one month after its launch. We will evaluate its
effectiveness based on the number of inquires, and the increase in revenue.
MESSAGE
Our Marketing Message:
No one provides higher quality electric vehicles and cares more about the environment than Electric
Vehicles Wholesaler.
TIME FRAME
Campaign Start Date
We will launch this marketing campaign in January 2011.

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Length of Campaign
This campaign will run through December, for a year period.
BUDGET
Annual Marketing Budget
84,564.00
Budget for This Campaign
84,564.00. This includes 1,409.00 for posters, 1,409.00 for brochures, 2,818.80 for banners,
8456.40 for magazines and newspapers, 28,188.00 for audiovisuals, 21,141.00 for radio, 21,141.00
for digital marketing including web site and database design.
Cost-Saving Measures
We plan to keep advertising costs down by targeting the most appropriate advertising methods for our
business, which include online advertising, audiovisual productions, Radio ads, newspaper ads, and
magazine ads.
Marketing Mix
Product:
E6 Electric Vehicle
Price:
Competion based pricing
Place:
At our offices in Amsterdam, and the internet. We will distribute our products to dealers, after a careful
selection of dealers throughout the netherlands we will support them strongly through activities that
make the product available to target consumers.
Promotion:
Communicate through different marketing channels the merits of our vehicles to persuade target
consumers to buy it.

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Action programs
Marketing strategies to specific action programs

What will be done?
Electric Vehicles Wholesaler will create brand awareness and promote its products using the following
marketing tools: posters, brochures, banners, magazines, newspapers, audio visuals, radio ads, and
digital marketing.
When will it be done?
EV Wholesale is a new entrant to the market; therefore it is of outmost importance an aggressive
marketing campaign to create brand and product awareness. That is why the EV Wholesale marketing
campaign will be launched in January 2011 through December 2012.
Who will do it?
Some of the companies that will produce and display our marketing material are: druksnel, drukdit,
National Geographic magazine etc. please see financial report for more detailed information and
quotations of marketing channels.
How much will it cost?
As previously mentioned on the Marketing Strategy the cost for the EV Wholesale marketing campaing
is as follows: 84,564.00. This includes 1,409.00 for posters, 1,409.00 for brochures, 2,818.80 for
banners, 8456.40 for magazines and newspapers, 28,188.00 for audiovisuals, 21,141.00 for radio,
21,141.00 for digital marketing including web site and database design.

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Budgets
The numbers
Expected revenues
2011 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES
QTY-1
QTY-2
QTY-3
QTY-4
24.8%
22.8%
25.9%
26.5%
699,062.40
642,686.40
730,069.20
746,982.00
Total
100%
2,818,800.00
Expected inventory costs

2011 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES
QTY-1
QTY-2
70%
489,343.68
QTY-3
70%
449,880.48
QTY-4
70%
511,048.44
Total
70%
522,887.40
1,973,160.00
Expected logistic costs
Logistic
Warehouse Distribution
Outbound freight (FOB)
Inbound freight
Inventory Carrying costs
Customer Service
Total Logistics 2011
2011 QUARTERLY LOGISTIC COSTS FOR ELECTRIC VEHICLES

Percentage of
inventory absolute
QTY-1
QTY-2
QTY-3
cost
4%
19,573.75 17,995.22 20,441.94
4%
19,573.75 17,995.22 20,441.94
4%
19,573.75 17,995.22 20,441.94
4%
19,573.75 17,995.22 20,441.94
4%
19,573.75 17,995.22 20,441.94
QTY-4
20,915.50
20,915.50
20,915.50
20,915.50
20,915.50
Total
78,926.40
78,926.40
78,926.40
78,926.40
78,926.40
394,632.00
*Logistics are already included in Inventory Absolute cost.
Expected Marketing costs

2011 QUARTERLY MARKETING COSTS FOR ELECTRIC VEHICLES
Marketing cost
as a Percentage
Marketing tool
QTY-1
QTY-2
QTY-3
of Sales
Revenue
Posters
0.05%
349.53 321.34 365.03
Brochures
0.05%
349.53 321.34 365.03
Banner
0.10%
699.06 642.69 730.07
Magazines / Newspapers
0.30%
2,097.19 1,928.06 2,190.21
Audio Visual
1.0%
6,990.62 6,426.86 7,300.69
Radio
0.75%
5,242.97 4,820.15 5,475.52
Digital Marketing
0.75%
5,242.97 4,820.15 5,475.52
Total Marketing costs
3.00%
QTY-4
373.49
373.49
746.98
2,240.95
7,469.82
5,602.37
5,602.37
Total
1,409.40
1,409.40
2,818.80
8,456.40
28,188.00
21,141.00
21,141.00
84,564.00

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Expected Profit
EV WHOLESALER
Income Statement
For year ended 2011
Revenues
Sales Revenue
Less: Sales returns and Allowances
Sales Discounts
56,376.00
84,564.00
2,818,800.00
140,940.00
Net Sales
Cost of Goods Sold
2,677,860.00
1,973,160.00
Gross Profit
704,700.00
522,425.33
182,274.67
12,783.26
4,342.18
8,441.07
190,715.74
25.5%
(48,632.51)
Net Income after tax
142,083.23
Operating Expenses
Owners Salary
Marketing Assistant Salary
Receptionist Salary
Administrator Salary
Sales Representative 1 Salary
Utilities Expense
Insurance Expense
Supplies Expense
Rent Expense
Document Fee
Master Agrement document Fee
Loan Service Fee
Late Payment Fee
Guarantee Fee
Deferred establishment fee
Furniture and fixture Depreciation Expense
Vehicles Depreciation Expense
Other Equipment Depreciation Expense
Property Depreciation Expense
Other Expenses
Marketing Expenses
Comision Expenses
Bad Debt Expense
Total Operating expenses
72,000.00
48,000.00
30,000.00
42,000.00
24,000.00
24,000.00
12,000.00
9,600.00
12,000.00
24,000.00
250.00
350.00
300.00
2,000.00
9,000.00
5,000.00
10,303.33
14,400.00
84,564.00
84,564.00
14,094.00
Income from Operations

Other Income and Expense
Dividend Revenue
Interest Revenue
Service Revenue
Recovery of Bad Debt
Interest Expense
Total other Income and Expense
Net Income
Income Tax
12,783.26

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Controls
Measures of return on marketing investment
Return on investment
*This marketing return on investment is calculated based on projected figures.
EV Wholesale return on investments is 733%. This reflects that the company marketing investment
delivered a great return for our company. Which is why we believe it is justifiable to increase our
investment for the following campaign.
Return on sales
*This marketing return on sales is calculated based on projected figures.
EV Wholesale return on sales is 6.4%. This reflects that the company is using each euro of sales revenue
resourcefully. We are managing our costs properly; hence we should be able to respond to difficulties
like: sales downturn, increase in costs, or a fall in prices efficiently without cutting our prices or entering
into price wars with our competitors.

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Operations Plan
Introduction
The proposed operational plan for Electric Vehicles Wholesale includes the general operating
procedures, human resources, insurance, and working capital requirements of the company.
General Operating Hours
Electric Vehicle Wholesale will operate from Monday thru Friday from 8 am to 5 pm. EV Wholesale will
be operational year round.
Insurance Requirements
Electric Vehicles Wholesale will incur in costs for business liability insurance. The estimated cost for this
requirement is 9,600 per year.
Operating Capital Requirements

Due to the difficulties businesses face at start up, Electric Vehicles Wholesale will require sufficient
working capital to meet all operational responsibilities of the business. Since the Invested capital will not
be sufficient to start up operations we will open a line of credit with a bank so that they finance our
company until we begin to generate profit. The Initial amount we need to borrow from the bank is
97,000.00 for a period of two years with an interest rate of 6.1% to be paid monthly.
It is estimated that Electric Vehicles Wholesale will need approximately 250,124.58 as of January 31
2011 in working capital to ensure the business meets all opening and on-going financial obligations.
Office Requirements and Asset Acquisitions
Electric Vehicles Wholesale will lease office space on located at:
Jan Bongastraat 5, 1067 HZ
Amsterdam, Netherland

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The office space will accommodate office equipment such as: computers, photo copier, etc. In addition
EV Wholesale will invest in furniture and fixtures, vehicles, environmental equipment to run its
operations, and property. These are the estimated costs associated with those investments:
Furniture and Fixtures
Item
Quantity Price per Unit
BOSS 3-PIECE CURVED DESK SET
4
1,549.00
BESTAR 6700 L-SHAPE OFFICE SET
3
1,200.00
BESTAR ELITE CORNER OFFICE SET
2
890.00
B9570 5-PIECE RECEPTION SET
4
425.00
OFM 6' CONFERENCE ROOM SET
1
1,370.00
Total Furniture and Fixtures
Item
E6 business vehicle
Total Vehicles
Item
Vehicles
Quantity
Price per Unit
18,060.00
Building
Quantity
50,000.00
400,000.00
Total Capital Investments
54,180.00
54,180.00
Total
Price per Unit
6,196.00
3,600.00
1,780.00
1,700.00
1,370.00
14,646.00
Total
Equipment
*Other Equipment
Total Other Equipment
Item
*Five bedroom property
Land
Total Property
Total
25,000.00
25,000.00
Total
400,000.00
12,133.32
412,133.32
505,959.32
The purpose of these investments is to prepare the company for the forecasted demand of our services.
Furthermore, we might lease our equipment to third parties during times of low activity.
Operational Workflow
Step by step outline of how EV Wholesale orders are completed on a regular basis:
Step 1 EV Wholesale will respond to a request for vehicles with a professionally prepared quotation;
Step 2 If the customer selects to purchase vehicles form EV wholesale a contract will be signed and
initiated;
Step 3 EV Wholesale will collect a deposit or total payment from the client in exchange for the vehicles;
Step 4 EV Wholesale will accept cash, cheque, and visa payments. The company will also assist larger
account holders to obtain financial aid through partner financial institutions. The length and terms of
payments are net 30 for all clients; this will allow the company to avoid cash flow problems. Late
payments charges will be 2% of the projects outstanding balance.

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Financial Plan
Startup Summary
I Otto Martinez and three of my colleagues Edin Mehmedagic, Jahdell Thomas, and Leonardo
Orozco have decided to start a business partnership. We have decided to name our company
Electronic Vehicles Wholesale. We have decided to locate our business venture in the city of
Amsterdam our starting financial information is stated below.
EV WHOLESALER
EV WHOLESALER
Sources of Capital
Summary Statement
Owners' Investment (name and percent ownership)
Sources of Capital
Otto Martinez
200,000.00
650,000.00
150,000.00
Owners' and other

investments
Leonardo Orozco
Edin Mehmedagic
150,000.00
Bank loans
Jahdell Thomas
150,000.00
Total Source of Funds
650,000.00
Total Investment
650,000.00
Capital equipment
505,959.32
Location/administration
expenses
Opening inventory
144,040.68
Advertising/promotional
expenses
Other expenses
Contingency fund
Bank Loans
Total Bank Loans
Total Capital
650,000.00
Startup Expenses
Working capital
Total Startup Expenses
650,000.00

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Startup Statement of Financial Position
EV WHOLESALER
Statement of Financial Position
As of January 1, 2011
Assets
Property, Plant, and Equipment

Land
Property
400,000.00
Accumulated Depreciation Property
Vehicles
Accumulated Depreciation Vehicles
Accumulated Depreciation Furniture and Fixtures
Other Equipment
Accumulated Depreciation Other Equipment
12,133.32
400,000.00
54,180.00
14,646.00
25,000.00
54,180.00
14,646.00
25,000.00
-
505,959.32
Current Assets
Merchandise Inventory
Accounts Receivable
Less: Allowance for Doubtfull Accounts
144,040.68
-
Cash
Total Assets
144,040.68
650,000.00
650,000.00
650,000.00
Equity and Liabilities

Current Liabilities
Bank Loan
Equity
Common Stock no par
Retained Earnings
Total Equity and Owners Liability
650,000.00
-
Since the Invested capital will not be sufficient to start up operations we will open a line of
credit with a bank so that they finance our company until we begin to generate profit.

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Property, Plant, and Equipment Information

Item
BOSS 3-PIECE CURVED DESK SET
4
1,549.00
BESTAR 6700 L-SHAPE OFFICE SET
3
1,200.00
BESTAR ELITE CORNER OFFICE SET
2
890.00
B9570 5-PIECE RECEPTION SET
4
425.00
OFM 6' CONFERENCE ROOM SET
1
1,370.00
Total Furniture and Fixtures
Vehicles
Quantity
Item
E6 business vehicle
Total Vehicles
Total
Price per Unit
18,060.00
Total
Equipment
Item
*Other Equipment
Total Other Equipment
Item
*Five bedroom property
Land
Total Property
Building
Quantity
50,000.00
400,000.00
Total Capital Investments
54,180.00
54,180.00
Total
25,000.00
25,000.00
400,000.00
12,133.32
412,133.32
505,959.32
Price per Unit
6,196.00
3,600.00
1,780.00
1,700.00
1,370.00
14,646.00
Total
*Other equipment consist of computers, telephones, etc.

*Property is located on Geuzenveld 25, Amsterdam
Property, Plant, and Equipment depreciation policies:
Depreciation:
*Furniture and fixtures has a residual value of 646.00 and it depreciates in straigth line for 7 years.
*Vehicles have a residual value of 180.00 and it depreciates in straigth line for 6 years.
* Other equipment depreciates in straight line for 5 years
*Property depreciates in straigth line for 40 years
Residual Value Yearly Depreciation
646.00
2,000.00
180.00
9,000.00
5,000.00
10,303.33

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Assumptions
The Initial amount we need to borrow from the bank is 97,000.00 for a period of two years
with an interest rate of 6.1% to be paid monthly.
Annual Projected Figures:
Annual Projected Figures

Year
Projected Market Growth
Total Market Revenues (* Million
)
Lucrative segment
Revenue from lucrative segment
(* Million )
My desired Market Share
2011
2012
7.1%
2013
7.8%
2014
8.3%
783
12%
838.593
904.003
979.036
93.96
3.00%
100.63
108.48
117.48
Annual Revenue (* Million )
2.818800
3.018935 3.254412 3.524528
Inventory cost (* Million )
1.973160
2.113254 2.278088 2.467170
Operating Expenses (* Million )
0.902391
0.935366 0.935299 0.968739
Assumed values as a percentage of Sales revenue

Allowance for Doubtfull Accounts
Bad Debts Expense
Sales returns and Allowances
Discounts
Marketing Expenses
Comision Expenses
Total
0.5%
0.5%
2%
3%
3%
3%
12.0%
*Using the percentage of sales under the allowance method Allowance for Doubtful Accounts affects financial position while Bad debt expense
affects income statement.
*Other expenses are miscellaneous expenses such as repairs, travel allowances, day to day expenses, etc.
*Commission Expenses are 3 % of the sales revenue paid as bonuses paid to the sale representatives
*Cash flow values: Cash Sales 70% - Credit Sales 30%

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Sales Forecast Quarterly and Yearly for 2011 - 2014

QTY-1
QTY-2
QTY-3
QTY-4
24.8%
22.8%
25.9%
26.5%
699,062.40
642,686.40
730,069.20
746,982.00
Total
100%
2,818,800.00

QTY-1
QTY-2
24.7%
696,243.60
QTY-3
24.1%
679,330.80
QTY-4
29.1%
820,270.80
29.2%
823,089.60
Total
107.1%
3,018,934.80
QTY-1
QTY-2
QTY-3
QTY-4
29.4%
23.7%
26.4%
28.3%
887,566.83
715,487.55
796,998.79
854,358.55
Total
107.8%
3,254,411.71
QTY-1
QTY-2
QTY-3
QTY-4
27.5%
26.6%
26.5%
27.7%
894,963.22
865,673.52
862,419.10
901,472.04
Total
108.3%
3,524,527.89

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Inventory Costs Quarterly and Yearly for 2011 - 2014

QTY-1
QTY-2
70%
489,343.68
QTY-3
70%
449,880.48
QTY-4
70%
511,048.44
Total
70%
522,887.40
1,973,160.00
QTY-1
QTY-2
QTY-3
QTY-4
70%
70%
70%
70%
487,370.52
475,531.56
574,189.56
576,162.72
Total
2,113,254.36
QTY-1
QTY-2
QTY-3
QTY-4
70%
70%
70%
70%
621,296.78
500,841.28
557,899.15
598,050.98
Total
2,278,088.20
QTY-1
QTY-2
QTY-3
QTY-4
70%
70%
70%
70%
626,474.26
605,971.46
603,693.37
631,030.43
Total
2,467,169.52

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Monthly Cash Budget for 2011
Budgeted 2011 Quarterly Cash Receipts

Item
Total sales
Credit sales
APR
MAY
JUNE
JULY
AUG
SEP
OCT
NOV
DEC
205,772.40
61,731.72
JAN
233,960.40 259,329.60
70,188.12 77,798.88
200,134.80
60,040.44
219,866.40
65,959.92
222,685.20
66,805.56
236,779.20
71,033.76
250,873.20
75,261.96
242,416.80
72,725.04
228,322.80
68,496.84
256,510.80
76,953.24
262,148.40
78,644.52
TOTAL
2,818,800.00
845,640.00
Cash sales (total sales - credit sales)
144,040.68
163,772.28 181,530.72
140,094.36
153,906.48
155,879.64
165,745.44
175,611.24
169,691.76
159,825.96
179,557.56
183,503.88
1,973,160.00
163,772.28 181,530.72
140,094.36
153,906.48
155,879.64
165,745.44
175,611.24
169,691.76
159,825.96
179,557.56
183,503.88
1,829,119.32
61,731.72 70,188.12
225,504.00 251,718.84
77,798.88
217,893.24
60,040.44
213,946.92
65,959.92
221,839.56
66,805.56
232,551.00
71,033.76
246,645.00
75,261.96
244,953.72
72,725.04
232,551.00
68,496.84
248,054.40
76,953.24
260,457.12
766,995.48
2,596,114.80
AUG
SEP
OCT
NOV
DEC
169,691.76
169,691.76
159,825.96
159,825.96
179,557.56
179,557.56
183,503.88
183,503.88
140,094.36
140,094.36
TOTAL
1,969,213.68
1,969,213.68
Receipts:
Cash sales
Collections on accounts
receivable (past month's credit
sales)
Total
Item
Purchases
Disbursements
FEB
MAR
JAN
FEB
MAR
163,772.28
163,772.28
181,530.72 140,094.36
181,530.72 140,094.36
APR
153,906.48
153,906.48
Budgeted 2011 Quarterly Cash Disbursements for Purchases

MAY
JUNE
JULY
155,879.64
155,879.64
165,745.44
165,745.44
175,611.24
175,611.24

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Budgeted 2011 Quarterly Cash Disbursements for Operations

Item
Owners Salary
Receptionist Salary
Utilities Expense
Insurance Expense
Supplies Expense
Rent Expense
Document Fee
Loan Service Fee
Late Payment Fee
Guarantee Fee
Other Expenses
Sales returns and Allowances
Discounts
Marketing Expenses
Comision Expenses
Tax Expense
Total disbursements for operations
JAN
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
250.00
350.00
25.00
1,200.00
4,115.45
6,173.17
6,173.17
6,173.17
2,358.99
51,618.96
FEB
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,679.21
7,018.81
7,018.81
7,018.81
3,978.38
55,739.03
MAR
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
5,186.59
7,779.89
7,779.89
7,779.89
5,216.06
59,767.31
APR
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,002.70
6,004.04
6,004.04
6,004.04
2,460.85
50,500.68
MAY
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,397.33
6,595.99
6,595.99
6,595.99
3,321.21
53,531.51
JUNE
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,453.70
6,680.56
6,680.56
6,680.56
3,484.35
54,004.73
JULY
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,735.58
7,103.38
7,103.38
7,103.38
4,157.87
56,228.59
AUG
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
5,017.46
7,526.20
7,526.20
7,526.20
4,845.79
58,466.85
SEP
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,848.34
7,272.50
7,272.50
7,272.50
4,469.93
57,160.77
OCT
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
4,566.46
6,849.68
6,849.68
6,849.68
3,799.38
54,939.88
NOV
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
5,130.22
7,695.32
7,695.32
7,695.32
5,116.32
59,357.51
DEC
6,000.00
4,000.00
2,500.00
3,500.00
2,000.00
2,000.00
1,000.00
800.00
1,000.00
2,000.00
25.00
1,200.00
5,242.97
7,864.45
7,864.45
7,864.45
5,423.38
60,284.71

Tel. +31 20 611 0011
Budgeted Total 2011 Quarterly Cash Disbursements

Item
Purchases
Cash operating costs
Light fixtures - Capital investment
Total disbursements
JAN
FEB
163,772.28
51,618.96
215,391.24
181,530.72
55,739.03
237,269.75
MAR
140,094.36
59,767.31
-
199,861.67
APR
153,906.48
50,500.68
204,407.16
MAY
JUNE
155,879.64
53,531.51
209,411.15
165,745.44
54,004.73
219,750.17
JULY
175,611.24
56,228.59
231,839.83
AUG
169,691.76
58,466.85
228,158.61
SEP
159,825.96
57,160.77
216,986.73
OCT
179,557.56
54,939.88
234,497.44
NOV
183,503.88
59,357.51
242,861.39
DEC
140,094.36
60,284.71
200,379.07
Budgeted Cash Receipts and Disbursements

Item
Total reciepts
Total disbursements
Net cash increase (decrease)
JAN
FEB
MAR
144,040.68
215,391.24
(71,350.56)
225,504.00 251,718.84
237,269.75 199,861.67
(11,765.75) 51,857.17
APR
MAY
JUNE
JULY
AUG
SEP
OCT
NOV
DEC
217,893.24
204,407.16
13,486.08
213,946.92
209,411.15
4,535.77
221,839.56
219,750.17
2,089.39
232,551.00
231,839.83
711.17
246,645.00
228,158.61
18,486.39
244,953.72
216,986.73
27,966.99
232,551.00
234,497.44
(1,946.44)
248,054.40
242,861.39
5,193.01
260,457.12
200,379.07
60,078.05
JUNE
JULY
AUG
SEP
OCT
Financing Required
JAN
Item
Beginning cash balance (prior
month's ending cash balance)
Net cash increase (decrease)
Cash position before borrowing
Minimum cash balance required
Cash excess (deficiency)
Borrowing required (multiples of $1,000)
Interest payments
Borrowing repaid
Ending cash balance
(71,350.56)
(71,350.56)
25,000.00
(96,350.56)
97,000.00
25,649.44
FEB
25,649.44
(11,765.75)
13,883.70
10,000.00
3,883.70
493.08
3,810.39
9,580.22
MAR
9,580.22
51,857.17
61,437.39
10,000.00
51,437.39
473.71
3,829.76
57,133.92
APR
MAY
57,133.92
13,486.08
70,620.00
10,000.00
60,620.00
454.25
3,849.23
66,316.53
66,316.53
4,535.77
70,852.30
10,000.00
60,852.30
434.68
3,868.79
66,548.83
66,548.83
2,089.39
68,638.22
10,000.00
58,638.22
415.01
3,888.46
64,334.75
64,334.75
711.17
65,045.93
10,000.00
55,045.93
395.25
3,908.22
60,742.46
60,742.46
18,486.39
79,228.85
10,000.00
69,228.85
375.38
3,928.09
74,925.38
74,925.38
27,966.99
102,892.36
10,000.00
92,892.36
355.41
3,948.06
98,588.89
98,588.89
(1,946.44)
96,642.45
10,000.00
86,642.45
NOV
335.34
3,968.13
92,338.98
92,338.98
5,193.01
97,531.99
10,000.00
87,531.99
315.17
3,988.30
93,228.52
DEC
93,228.52
60,078.05
153,306.57
10,000.00
143,306.57
294.90
4,008.57
149,003.10

Tel. +31 20 611 0011
Loan Amortization Schedule
Loan Amortization Schedule

Loan amount
Annual interest rate
Loan period in years
Number of payments per year
Start date of loan
Optional extra payments
Enter values
97,000.00
6.1%
2
12
1/1/2011
-
Loan summary
4,303.47
24
10
6,283.31
Scheduled payment
Scheduled number of payments
Actual number of payments
Total early payments
Total interest
Lender name: EV Wholesaler
Pmt
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Payment
Date
2/1/2011
3/1/2011
4/1/2011
5/1/2011
6/1/2011
7/1/2011
8/1/2011
9/1/2011
10/1/2011
11/1/2011
12/1/2011
1/1/2012
2/1/2012
3/1/2012
4/1/2012
5/1/2012
6/1/2012
7/1/2012
8/1/2012
9/1/2012
10/1/2012
11/1/2012
12/1/2012
1/1/2013
Beginning
Balance
97,000.00
93,189.61
89,359.85
85,510.63
81,641.84
77,753.38
73,845.15
69,917.06
65,969.00
62,000.87
58,012.57
54,004.00
49,975.05
45,925.62
41,855.60
37,764.89
33,653.40
29,521.00
25,367.59
21,193.07
16,997.33
12,780.26
8,541.76
4,281.71
Scheduled
Payment
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
Extra
Payment
Total Payment
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,303.47
4,281.71
Principal
3,810.39
3,829.76
3,849.23
3,868.79
3,888.46
3,908.22
3,928.09
3,948.06
3,968.13
3,988.30
4,008.57
4,028.95
4,049.43
4,070.02
4,090.71
4,111.50
4,132.40
4,153.41
4,174.52
4,195.74
4,217.07
4,238.50
4,260.05
4,259.94
Interest
493.08
473.71
454.25
434.68
415.01
395.25
375.38
355.41
335.34
315.17
294.90
274.52
254.04
233.46
212.77
191.97
171.07
150.07
128.95
107.73
86.40
64.97
43.42
21.77
Cumulative
Interest
Ending Balance
93,189.61
89,359.85
85,510.63
81,641.84
77,753.38
73,845.15
69,917.06
65,969.00
62,000.87
58,012.57
54,004.00
49,975.05
45,925.62
41,855.60
37,764.89
33,653.40
29,521.00
25,367.59
21,193.07
16,997.33
12,780.26
8,541.76
4,281.71
-
493.08
966.80
1,421.04
1,855.72
2,270.73
2,665.98
3,041.36
3,396.77
3,732.11
4,047.29
4,342.18
4,616.70
4,870.74
5,104.20
5,316.96
5,508.94
5,680.01
5,830.07
5,959.02
6,066.76
6,153.16
6,218.13
6,261.55
6,283.31

Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherland
Tel. +31 20 611 0011
Income Statement Quarterly for 2011

EV WHOLESALER
Income Statement
Income Statement
Income Statement
Income Statement
For QTY-1,2011
For QTY-2,2011
For QTY-3,2011
For QTY-4,2011
Revenues
Sales Revenue
Sales Discounts
13,981.25
20,971.87
699,062.40
12,853.73
19,280.59
642,686.40
14,601.38
21,902.08
730,069.20
14,939.64
22,409.46
746,982.00
34,953.12
32,134.32
36,503.46
37,349.10
Net Sales
Cost of Goods Sold
664,109.28
489,343.68
610,552.08
449,880.48
693,565.74
511,048.44
709,632.90
522,887.40
Gross Profit
174,765.60
160,671.60
182,517.30
186,745.50
Operating Expenses
Owners Salary
Receptionist Salary
Utilities Expense
Insurance Expense
Supplies Expense
Rent Expense
Document Fee
Loan Service Fee
Late Payment Fee
Guarantee Fee
Other Expenses
Marketing Expenses
Comision Expenses
Bad Debt Expense
18,000.00
12,000.00
7,500.00
10,500.00
6,000.00
6,000.00
3,000.00
2,400.00
3,000.00
6,000.00
250.00
350.00
75.00
500.00
2,250.00
1,250.00
2,575.83
3,600.00
20,971.87
20,971.87
3,495.31

18,000.00
12,000.00
7,500.00
10,500.00
6,000.00
6,000.00
3,000.00
2,400.00
3,000.00
6,000.00
75.00
500.00
2,250.00
1,250.00
2,575.83
3,600.00
19,280.59
19,280.59
3,213.43
18,000.00
12,000.00
7,500.00
10,500.00
6,000.00
6,000.00
3,000.00
2,400.00
3,000.00
6,000.00
75.00
500.00
2,250.00
1,250.00
2,575.83
3,600.00
22,409.46
22,409.46
3,734.91
130,689.89
126,425.45
132,105.33
133,204.66
44,075.71
34,246.15
50,411.97
53,540.84
3,636.25
Dividend Revenue
Interest Revenue
Service Revenue
3,396.65
966.80
1,231.87
25.5%
Interest Expense
Net Income
Income Tax
18,000.00
12,000.00
7,500.00
10,500.00
6,000.00
6,000.00
3,000.00
2,400.00
3,000.00
6,000.00
75.00
500.00
2,250.00
1,250.00
2,575.83
3,600.00
21,902.08
21,902.08
3,650.35
2,198.66
2,198.66
3,396.65
3,551.69
1,303.94
1,126.04
945.41
2,092.72
2,425.65
2,690.84
45,307.58
36,338.87
52,837.62
56,231.68
(11,553.43)
(13,473.59)
(14,339.08)
33,754.15
39,364.03
41,892.60
27,072.46
3,551.69
(9,266.41)
3,636.25

Tel. +31 20 611 0011
Income Statement Yearly for 2011-2014

EV WHOLESALER
Income Statement
Income Statement
Income Statement
Income Statement
For year ended 2011
For year ended 2012
For year ended 2013
For year ended 2014
Revenues
Sales Revenue
Sales Discounts
56,376.00
84,564.00
2,818,800.00
60,378.70
90,568.04
3,018,934.80
65,088.23
97,632.35
3,254,411.71
140,940.00
150,946.74
162,720.59
Net Sales
Cost of Goods Sold
2,677,860.00
1,973,160.00
2,867,988.06
2,113,254.36
3,091,691.13
2,278,088.20
Gross Profit
704,700.00
754,733.70
813,602.93
Operating Expenses
Owners Salary
Receptionist Salary
Utilities Expense
Insurance Expense
Supplies Expense
Rent Expense
Document Fee
Loan Service Fee
Late Payment Fee
Guarantee Fee
Other Expenses
Marketing Expenses
Comision Expenses
Bad Debt Expense
72,000.00
48,000.00
30,000.00
42,000.00
24,000.00
24,000.00
12,000.00
9,600.00
12,000.00
24,000.00
250.00
350.00
300.00
2,000.00
9,000.00
5,000.00
10,303.33
14,400.00
84,564.00
84,564.00
14,094.00

72,000.00
48,000.00
30,000.00
42,000.00
24,000.00
24,000.00
12,000.00
9,600.00
12,000.00
24,000.00
300.00
2,000.00
9,000.00
5,000.00
10,303.33
14,400.00
90,568.04
90,568.04
15,094.67
72,000.00
48,000.00
30,000.00
42,000.00
24,000.00
24,000.00
12,000.00
9,600.00
12,000.00
24,000.00
300.00
2,000.00
9,000.00
5,000.00
10,303.33
14,400.00
97,632.35
97,632.35
16,272.06
881,131.97
522,425.33
534,834.10
550,140.09
567,697.65
182,274.67
219,899.61
263,462.83
313,434.33
Service Revenue
176,226.39
72,000.00
48,000.00
30,000.00
42,000.00
24,000.00
24,000.00
12,000.00
9,600.00
12,000.00
24,000.00
300.00
2,000.00
9,000.00
5,000.00
10,303.33
14,400.00
105,735.84
105,735.84
17,622.64
Interest Revenue
12,783.26
3,348,301.49
2,467,169.52
Dividend Revenue
Interest Expense
Net Income
Income Tax
3,524,527.89
70,490.56
105,735.84
12,783.26
4,342.18
8,441.07
190,715.74
25.5%
Electric Vehicles Business Plan
(48,632.51)
142,083.23
1,919.36
21.77
(1,919.36)
(21.77)
217,980.24
(55,584.96)
162,395.28
263,441.07
(67,177.47)
196,263.60
313,434.33
(79,925.75)
233,508.57

Tel. +31 20 611 0011
Statement of Financial Position for January and December 2011

EV WHOLESALER
As of January 31, 2011
As of December 31, 2011
Assets
Property, Plant, and Equipment

Land
Property
400,000.00
Accumulated Depreciation Property
858.61
Vehicles
54,180.00
Accumulated Depreciation Vehicles
750.00
14,646.00
Accumulated Depreciation Furniture and Fixtures
166.67
Other Equipment
25,000.00
Accumulated Depreciation Other Equipment
416.67
Accounts Receivable
61,731.72
Less: Allowance for Doubtfull Accounts
1,028.86
12,133.32
12,133.32
389,696.67
45,180.00
12,646.00
20,000.00
140,094.36
400,000.00
399,141.39
53,430.00
14,479.33
24,583.33
163,772.28
503,767.38
10,303.33
54,180.00
9,000.00
14,646.00
2,000.00
25,000.00
5,000.00
78,644.52
1,310.74
479,655.99
366,431.24
Current Assets
Merchandise Inventory
Cash
60,702.86
25,649.44
Total Assets
77,333.78
149,003.10
250,124.58
753,891.96
846,087.23
97,000.00
54,004.00
656,891.96
792,083.23
753,891.96
846,087.23
Equity and Liabilities

Current Liabilities
Bank Loan
Equity
Common Stock no par
650,000.00
Retained Earnings
6,891.96
Total Equity and Owners Liability
650,000.00
142,083.23

Tel. +31 20 611 0011
Ratios
Current Ratio:
Electric Vehicle Wholesale liquidity and short-term debt paying ability
Current Ratio:
Current Assets
Current Liabilities
846.087,23
Current Ratio:
15,7
54.004,00
Receivables Turnover Ratio:

Electric Vehicles Wholesale ability to convert assets to cash
Receivables Turnover:
Net Credit Sales

Average Net Receivables
Receivables Turnover:
845.640,00
12,0
70.188,12
Inventory Turnover Ratio:

Electric Vehicles Wholesale average of inventory sold during the period
Inventory Turnover:
Costs of Goods Sold

Average Inventory
Inventory Turnover:
1.973.160,00
142.067,52
13,9

Tel. +31 20 611 0011
Days on Inventory:
Days In Inventory Turnover:
Days in year
Inventory Turnover
Days In Inventory Turnover:
365,00
26
13,89
Asset Turnover Ratio:

Electric Vehicle Wholesale efficiency in use of assets to generate sales
Asset Turnover:
Net Sales
Average Assets
Asset Turnover:
2.677.860,00
3,6
748.043,61
Return on Assets Ratio:

Electric Vehicle Wholesale overall measure of profitability
Return on Assets:
Net Income
Average Assets
Return on Assets:
142.083,23
748.043,61
19%

Tel. +31 20 611 0011
Debt to Total Assets Ratio:

Electric Vehicles Wholesale percentage of total assets that creditors provide
Total Debt
Total Assets
54.004,00
6%
846.087,23
Times Interest Earned Ratio:

Electric Vehicles Wholesale ability to meet interest payments as they come due
Times Interest Earned: Income before Income Taxes and Interest Expense
Interest Expense
Times Interest Earned:
195.057,93
4.342,18
44,92

Tel. +31 20 611 0011
Breakeven analysis
EV Wholesale Break-Even Analysis

2011
2011
Sales
2012
2,818,800.00
3,018,934.80
1,973,160.00
2,113,254.36
845,640.00
905,680.44
Less Variable Expenses

Inventory
Contribution Margin
Contribution Margin Ratio
30.00%
30.00%
Fixed Expenses
Owners Salary
72,000.00
72,000.00
48,000.00
48,000.00
Receptionist Salary
30,000.00
30,000.00
42,000.00
42,000.00
24,000.00
24,000.00
24,000.00
24,000.00
Utilities Expense
12,000.00
12,000.00
Insurance Expense
9,600.00
9,600.00
Supplies Expense
12,000.00
12,000.00
Rent Expense
24,000.00
24,000.00
Interest Expense
4,342.18
1,919.36
Document Fee
250.00
350.00
Loan Service Fee
300.00
300.00
Late Payment Fee
Guarantee Fee
2,000.00
2,000.00
9,000.00
9,000.00
5,000.00
5,000.00
10,303.33
10,303.33
Other Expenses
14,400.00
14,400.00
Allowance for Doubtfull Accounts
14,094.00
15,094.67
Bad Debts Expense
14,094.00
15,094.67
56,376.00
60,378.70
Discounts
84,564.00
90,568.04
Marketing Expenses
84,564.00
90,568.04
Comision Expenses
Total Fixed Expenses
84,564.00
90,568.04
681,801.52
702,794.87
Total Fixed Expenses Ratio

Break-Even Sales
24.19%
2,272,671.72
Break-Even %
Operating Profit
163,838.48
23.28%
80.63%
2,342,649.57
77.60%
202,885.57

Tel. +31 20 611 0011
Break-Even Analysis
Current BE Chart
Current Pie
Projected BE Chart
Projected Pie
Sales $ $2,818,800
Fixed %
24.19%
Sales $ $3,018,935
Fixed %
23.28%
Fixed $ $ 681,802
Total Variable %
30.00%
Fixed $ $ 702,795
Total Variable %
30.00%
Profit %
45.81%
Profit %
46.72%
Total Variable $
$845,640
Current Break-Even Chart Analysis
Total Variable $
$905,680
Projected Break-Even Chart Analysis
$2,500,0 00
$3,000,0 00
$2,000,0 00
$2,500,0 00
$2,000,0 00
$1,500,0 00
$1,500,0 00
$1,000,0 00
$1,000,0 00
$500,00 0
$500,00 0
To tal Variab le %
Profit %
Sales $ $2,818,800
Projected
$3,018,935
Fixed $
$681,802
$702,795
Total Variable $
$845,640
$905,680
30%
Operating Profit $ $1,291,358

Break-Even %
BE Dollars
BE Date
100
80
60
Fixed %
Current
Total Variable %
40
0
Fixed %
20
$0
100
80
60
40
20
$0
30%
$1,410,459
35%
$974,002
May 05
33%
$1,003,993
Apr 30
To tal Variab le %
Profit %

Tel. +31 20 611 0011
Income Taxes
FixedOverhead
48,632.51 Income Taxes 1.7%

FixedOverhead
Revenues
2,818,800.00
1,145,151.72
Enter Data:
Breakeven Point:
2% EV Wholesale Breakeven Analysis simple breakdow n
Units Sold
44.39
Price
25,800.00
25,800.00
Unit Cost
18,060.00
18,060.00
Cost-Volume-Profit Breakeven Graph
Cost of Sales
338,256.00
801,606.20
Gross Profit
Gross Profit %
2,480,544.00
88.00%
343,545.52
30.00%
Income Chart
Revenues and Expenses
Sales Revenue 100.0%
6,000,000.00
$3,000,000
Cost of Sales 12.0%
5,000,000.00
$2,500,000
4,000,000.00
3,000,000.00
$2,000,000
$1,500,000
Allocated Fixed Expenses

12.2%
$1,000,000
Income Before Tax

75.8%
2,000,000.00
1,000,000.00
0.00
0
109
219
$500,000
Breakeven
$0
Sales Revenue
Cost of Sales
Gross Profit
88.0%
Fixed Expenses
Income Taxes
1.7%
Net Income (Loss)
74.1%
Value of Allocated Fixed Expenses: 343,545.52

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Table of Contents

Executive Summary .................................................................................................... Error! Bookmark not defined.

Electric Vehicles Wholesale

Action programs ......................................................................................................................................................27

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

At EV Wholesale we want to provide an alternative form of personal transport from the

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Registered Address: Geuzenveld 25, 1067 RG, Amsterdam, Netherlands.

Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands.

Administrator, candidate should hold a Bachelor degree in International Business Management

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Receptionist, candidate should hold an Associates degree in International Business

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Lead team, report

Efficiently run the

To influence the level,

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Staff Assigned to Roles

The Hague University

The Hague University

The Hague University

The Hague University

The Hague University

The Hague University

The Hague University

The Hague University

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Staff Resource Loading Chart

Core Team Members

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Current marketing situation

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Market major segments and target market

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Our target market consumers

*Data from (http://www.oplaadpalen.nl/)

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

*Data from (http://www.datamonitor.com/)

*Data from (http://www.datamonitor.com/)

Electric Vehicles Wholesale Business Plan

Electric Vehicles Wholesale

Product average prices: