Lodha Group Established in 1980, the Lodha Group is Mumbai's premier real estate developer.

The Group is currently developing in excess of 30 million sq ft of prime real estate, over 27 projects in and around Mumbai, from Napean Sea Road to Dombivali. Geographic extension With Lodha Bellezza, an unparalleled super-luxury residential project in Hyderabad, the Group begun its geographic expansion, and is soon expected to launch its first project in Pune. Some of highly acclaimed projects The Lodha Group has several landmark developments to its credit, including World One - the world's tallest residential tower; Lodha Bellissimo - the only Indian residential development to feature amongst the top 1000 landscapes in the world; and Palava - 21st century India's largest planned city, spread over 3600 acres. The Group has also made history by recording the biggest land deal in India till date, buying a plot in Wadala for Rs.4,053 crore, from the Mumbai Metropolitan Region Development Authority (MMRDA). Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the mid-income consumer luxury homes within easy reach. The Group also introduced the concept of branded office spaces, with offerings at every level, from world-class corporate offices to large scale office campuses to signature boutique offices for growing businesses. global investors - JP Morgan, Deustsche Bank, HDFC Ventures and ICICI Ventures. The group works with some of the finest experts across the world including:

Architecture: Pei Cobb Freed & Partners, New York; WOHA, Singapore Interior Design: Yoo, London; Hersch Bedner Associates, Singapore Landscape Design: Sitetectonix, Singapore; Ken Smith Studio, New York; Prabhakar Bhagwat Associates, Ahmedabad Structural Design: LERA, New York; MKA, New York; Sterling Consultants, Mumbai Other Key Partners: Sasaki, Boston; Arup, Singapore; Buro Happold, New York

The group currently employs over 2900 associates and provides site-based employment to over 25,000 workers. And going beyond its role as a premier real estate developer, the Lodha Group has been a socially responsible corporate, focusing on education as the best medium to enrich society. Awards Winner of International Property Awards Winner, International Property Awards** in association with Bloomberg

o o o

- Lodha Fiorenza, Mumbai for best high-rise development - Lodha Bellezza, Hyderabad for best high-rise architecture - Lodha Golflinks, Palava for best residential golf development

Practice UN Habitat Business Award for Integrated Planning, for Casa Bella, an integrated township at Palava. Best Developer involved in High-end Residential Properties across India, by constructionsourceindia.com. Leaders of Indian Infrastructure & Construction Award by Economic Times ACETECH.

Recently completed projects 1. Lodha Costiera, Napean Sea Road 2. Lodha's Chteau Paradis, Worli Seaface 3. Lodha Aria, East Parel 4. Lodha Grandeur, Prabhadevi

Ongoing projectoffice space

Ongoing projectresidence

Upcoming Projects

1. Supremus, Powai 1. Lodha Bellissimo, 1. Apartments at 2. Supremus, Upper Mahalaxmi Walkeshwar, Worli 2. Lodha Primero, Prabhadevi, Andheri, 3. Supremus, Mahalaxmi Powai and Thane Kanjurmarg 3. World One, Upper 2. Bungalows at Palava 4. Supremus, Thane Worli and Pune

5. Lodha Palazzo, JVPD Scheme, Juhu 6. Lodha Paradise, Thane 7. Lodha Goldcrest, Lonavala 8. Lodha Excelus 9. iThink Thane 10. 11. 12. iThink Kanjur Supremus Worli naka Boulevard

4. World Crest, Upper

Worli

5. Lodha 6. Lodha

One,

JVPD Aurum,

Scheme, Juhu Kanjurmarg

7. Lodha Aurum Grande,

Kanjurmarg

8. Lodha
Bhandup

Imperia,

9. 10. 11. 12.

Lodha Aristo, Thane Lodha Luxuria, Thane Lodha Aqua, Dahisar Lodha Palava Golflinks, Bellezza,

13. Lodha
Hyderabad

14. 15. 16. 17. 18. 19.

Casa Univis, Thane Casa Ultima, Thane Casa Royale, Thane Casa Essenza, Dahisar Casa Bella, Palava Casa Palava Bella Gold,

20. Casa Rio, Palava

VISION The Lodha Group seeks to build a better life for its customers by leveraging its core strengths - the 5 Ls of Leadership, Luxury, Lifestyle, Location and Legacy - to create landmarks of exemplary quality and design that benchmark the highest standards of international living. Leadership The Lodha Group believes in Leadership through Innovation and has time and again set new benchmarks for the real estate industry with a series of 'firsts' to its credit.

One of the first 'By Invitation Only' project in Mumbai Among the first few to introduce the concept of 'Full Cheque' payment - in 1985 One of the first to develop Individual Bungalow Scheme concept in Mumbai's suburbs: 'Green Park' Among the first Customer Reward Program in Indian Real Estate: The Paradise Pleasure Points Program One of the first to offer 'Sky Garden' Among the first to offer biometric fingerprint access control and motion detector sensors for security One of the first to offer complete 'Home Automation Systems' with cell phone operated appliances PHILOSPHY We will wholeheartedly contribute to our nation's communities and its environment We will work with the best people, treat them well, expect a lot and the rest will follow We exist to exceed the expectations of our customers through innovative, world-class solutions We will go the last mile to do things right and seek excellence in all that we undertake

We will behave with honesty, integrity and ethics with all stakeholders of our organization. Board of Directors Mangal Prabhat Lodha Is our Chairman, full-time Director as well as being a Promoter. He holds a degree in law from the University of Jodhpur and is involved in the business development and corporate relationship functions. He has over 20 years of experience in the field of construction. Abhisheck Lodha Is our Managing Director as well as being a Promoter. He holds a Bachelor's and Master's Degree in Industrial Engineering from the Georgia Institute of Technology, Atlanta, USA. He is involved in the overall planning for the Lodha Group of companies. His experience includes tenure at McKinsey & Company, USA, and has over 11 years of experience in the field of corporate administration & management and construction. Abhinandan Lodha Is our Board's Deputy Managing Director as well as being a Promoter. He holds a Masters Degree in Business Administration from the University of Cardiff, UK. He is involved in the sales and marketing initiatives and the finance functions. He has experience in financial aspects of the business and has over five years of experience in marketing in the construction industry. Rajendra Lodha Is a Non Executive Director on our Board. He holds a Bachelors Degree in Civil Engineering. He has over 10 years of experience in construction. Top Management Anurag Singhvi | Chief Financial Officer ---IIM Bangalore. worked with Price Waterhouse Coopers and Exim Bank and has over 15 years of experience in Corporate Finance, Mergers & Acquisition and Fund Raising. Kishore Tidke | Chief Operating Officer --- over 32 years of work experience in construction and real estate industry. Previously Worked as the Senior Vice President of pan-India engineering operations at K. Raheja Corp. civil engineering from the University of Pune, M.trch, structural engineering - IITB & cleared the I.E.S. R Karthik | Chief Marketing Officer-- IIM Bangalore. Previously, worked with the Times Group, Planet M (Times Retail) and has had 19 years of work experience across marketing, sales and retail sectors. Gopal Menghani | President Legal---- masters degree in law from the University of Mumbai and is a certified company secretary from the Institute of Company Secretaries of India. He has 21 years of work experience. Jimmy Gandhy | President Procurement---- over 38 years of work experience in procurement. Previously, heading procurement at Cadbury India Limited. IITKGP & XLRI, Jamshedpur. Shaishav Dharia | President Strategy worked with McKinsey & Co, Logictools, KPMG Consulting and International Paper. He has 11 years of diverse consulting experience in assignments across industries including the real estate industry. MS from Georgia Institute of Technology, USA and an MBA from the Booth School of Business, University of Chicago. Shaleen Madan | President Human Resources over 27 years of work experience in HR and has previously headed the HR function at Ranbaxy, India and Sanofi Aventis, Asia Pacific & Russia. Srichand Mandhyan | President Finance bachelor's degree in law and has a master's and bachelor's degree in commerce along with a diploma in finance management. He was previously working with a bank and a private group with interest in real estate and has over 27 years of experience in finance and accounts. Surendra K Shah | President Procurement MILESTONE Pre 1990s 1. 1990s Since 1980, the Lodha Group has been a revolution that continues to change the way real estate is thought of.

1. 2.

Demand supply gap across all segments for quality real estate identified Able to demand a significant premium over market prices due to strong product differentiation

2005-07 1. 2. 3. 4. 5. 6. 7. 2008 1. 2. 3. 4. 5. 6. 2009 1. 2. Launches series of successful mid-income luxury projects.. CASA Royal & CASA Ultima received 2000 bookings in 3 months CASA Bella, 1st phase of the largest & most ambitious project . 600 booking in 10 days after launch Recruits from IIM, ISB and IVY colleges of US Becomes 1250 employee firm Ranked second in the list of most sought after PE investment in the realty sector, as per JP Morgon Accumulates enough land bank to fuel growth for over 25 years Launches value luxury sub brand CASAs to cater to the mid-income group segment First CASA project- UNIVIS with over 500 booking in 15 days One of the first Indian real estate companies to introduce Customer rewards Program Group enters across all asset classes residence, IT parks, townships, offices, weekend retreat and retail Strategic partnership across critical delivery areas (WIPRO, SAP implementation, Johnson Controls) Initiates brand building & CRM activities One of indias first by invitation only project, among the first few in Mumbai to have fully automated township and water inspired township. Lunched branded IT park Lodha become one of the first to introduce LEED Certification for commercial projects One of the largest FDI deal in the history of Indian Real Estate with Deutsche Bank

Customer Reward Program: - lodha PREFARATI club

http://www.lodhapreferati.com/see-your-rewards.php

AWARDS For the year 2012-13, Lodha has received the following awards across our marquee residential and commercial offerings. 1 The World Towers 5 STAR for Development Marketing 2 Lodha Fiorenza 5 STAR for Best Interior Design 3 Megacity at Palava - Highly Commended for Development Multiple Units 4 New Cuffe Parade Highly Commended for Landscape Architecture 5 Lodha Excelus Highly Commended for Office Development

Lodha Bellezza awarded best high-rise architecture at The Asia Pacific Property Awards 2011(in association with Bloomberg Television). Lodha Fiorenza awarded best residential high-rise development in India at The Asia Pacific Property Awards 2011(in association with Bloomberg Television). Lodha Golflinks awarded best golf development in India at The Asia Pacific Property Awards 2011(in association with Bloomberg Television). Awarded Good Practice UN Habitat Business Award for Integrated Planning for Casa Bella, Mumbais largest single phase development. .

Lodha Bellissimo was selected amongst the top 1000 landscapes by '1000 x Landscape Architecture', the only residential project from India to feature in the list. "Leaders of Indian Infrastructure & Construction" Award by The Economic Times ACETECH. Selected one of India's top 10 builders by Construction World. Best1Developer1Involved1in1High-End1Residential1Properties1across1India,1by constructionsourceindia.com. Voted Best Place to Work by Economic Times and the Great Place to Work Institute. Branding and Strategy We believe that an important aspect of a structured marketing team is brand management. We believe that we have been pioneers in branded realty, with a belief in developing and marketing our real estate projects as 'branded products' rather than commodities. We have a portfolio of brands wherein every brand has a clear positioning and a distinct brand promise, so as to provide differentiated project offerings to our customers. The Lodha brand is built through a powerful, united branding strategy comprising of various initiatives. We believe that a scientific approach to nomenclature and positioning which is in line with the value proposition of a project allows us to create distinctive branding and advertising for our projects. As part of our integrated marketing communications we also ensure that we present a consistent positioning of our brands across all marketing channels. We believe that our strategic branding initiatives have resulted in our consistent ability to create and deliver luxury and lifestyle projects in every category in which we operate. We believe that our unique branding strategy has resulted in our ability to charge sustainable premiums and simultaneously ensure high sales Design Architects Talati Panthaky Associates.. Kapadia Associates .. Aedas Sasaki Associates Inc. Pei, Cobb, Freed and Partners. Civil Engineering Construction B E Billimoria & Co. Landscape Architects Sitetectonix, Singapore.. Arunkumar & Associates Bhagwat & Partners Pei, Cobb, Freed & Partners Sitetectonix.. Ken Smith.. Structural Consultants Ove Arup & Associates, USA .. Vakil Mehta Seth Sharad Shah Epicons Structural Engineers LERA Research IIT, Kanpur Financial Partners JP Morgan.. HDFC.. ICICI Ventures Ltd.. Evolvence.. Deutsche Bank.. Service Partners Quintessentially.. Six Senses..

Elevators Mitsubishi, Japan Otis, USA Schindler, German

Cement Gujarat Ambuja/Ultratech

Kitchens Poggenpohl, Germany Gaggenau, Germany Ariston, Smeg, Kaffe, Italy Italy Italy

Air Conditioning Hitachi Mitsubishi, Japan Carrier, Voltas /

Home Automation Clipsal Schneider, Australia /

Vitrified Tiles H & R Johnson

Sanitary Ware Hindware Duravit, Germany (designed world-renowned by

Bathroom Fittings Hansgrohe, Germany Jaguar/Marc

Cables Finolex

designer Starck) CSR

1.

Philippe

2.

3.

4. 5.

SCHOOL Two schools by the name 'Chandresh Lodha Memorial School' are run by the group to provide good quality education to the under-privileged. Located in Mumbai's two upcoming suburbs Dombivali and Nalasopora, each school has more than 1500 students across the pre-primary, primary and secondary sections. Vocational training The group sponsors yearly training workshops for people seeking work opportunities in varied fields such as electronic repairs, diamond polishing, cooking, henna application and computer related training. Year-round computer training programs are provided at subsidized rates to deserving candidates. Affordable housing In an effort to make good quality housing accessible to the other strata of society, The Lodha Group ensures that at least 10% of its annual constructed area is dedicated to projects which cater to the lower middle class. These projects are conceptualized, executed and delivered with the same expertise and in compliance with the 5 L's that characterize each Lodha project. Beautification Disaster relief

NRI CORNER
At Lodha, we have a focused dedicated sales team which offers real estate solutions to our prestigious NRI clients. The team reaches out to NRIs in various regions by way of exhibitions, road shows and seminars and fulfils sales through a dedicated project sales team. We understand your requirements because we understand you, and the fact that nothing but the finest remains the benchmark for the well-heeled and well-travelled, such as yourself.

Investment

Savings*

NRI News
Why Chembur, Wadala, Ulwe are hot investments in Mumbai Firstpost, 20th November 2012 By Feb, zip from South Bombay to Chembur on Eastern Freeway, Times of India, 23rd October 2012 Eco booster continues: Package for realty soon
The Economic Times, September 24, 2012

On a property valued at Rs. 50 Save up to $ lacs 10000 On a property valued at Rs. 100 lacs On a property valued at Rs. 200 lacs Save up to $ 20000 Save up to $ 40000

MMRDA 2 tunnels, flyover to ease BKC's connectivity

TOI Aug 20, 2012

Metro work on course to meet deadline, Aug 3, 2012

*Approximate savings at US$=Rs.56, compared to US$=Rs.50

Major problems with Lodha builders: (Source- wiki) 1. Large number of buyers are upset with extremely long time it takes for Lodha actually to complete projects. 2. Deed that Lodha builders make customers to sign is highly one sided and does not stand in legal courts. 3. Lodha does not pay interest for delayed construction even if agreed in Deed. 4. Substandard and many a times faulty construction not at all aligned with cost that customer pays. 5. Highly over rated. 6. Lodha starts charging interest from customers by intentionally creating a default on Deed thus threatening that customer has breached register Deed.

Major properties (Source: wiki)

World One - The World's tallest residential tower, bringing together world legends, to give you the best the world has to offer. Lodha Fiorenza - Signature residences by Jade Jagger for yoo at Goreagon, Mumbai. Palava - The country's foremost planned megacity, spread across 3600 acre, poised to be one of the top 50 most liveable cities in the world, by the year 2025. New Cuffe Parade - The bigest land deal in Indian real estate history - a single plot bought for Rs. 4.053 crore from the Mumbai Metropolitan Region Development Authority (MMRDA)

World towers:

Latest news, acquisitions, campaigns (e.g. HUL Roti campaign), part sold off etc., new sector they have ventured into etc. 1. Codename Blue Moon Worli, South Mumbai a. Codename Blue Moon is planned for development on the 17 acre land parcel that Lodha recently acquired from DLF at 2727 Crores, making it the largest real estate transaction last year. The site is located opposite the Hard Rock Caf on Pandurang Budhkar Marg, next to Shree Simandhar Swani Jain Temple. It is understood that the development will have a 7 acre central landscape, making it the largest private garden landscape in South Mumbai. The design is being done by a Singapore based architecture firm. The pre-launch consisted of two projects, codenamed Alpha and Gamma and house 2, 3 & 4 bedroom residences starting at 3.2 Cr and 6.66 crores respectively. Post this pre-launch, the company has announced that the launch price for the project will be at least 20% higher. b. more than 1300 applications worth more than Rs. 5,400 Crores (>USD 1 billion @ INR 54/1 USD) from prospective buyers c. The 10-day application window opened on 18th January to a massive response, with more than 1000 applications received within hours on the first day itself. This strong demand from serious buyers led to release of further units, which also got a very favourable response, with applications coming in from all parts of India and also from all around the world. With a total of nearly 750 units available for sale in the pre-launch phase, the applications have been almost 2x over-subscribed. d. The project used a distinctive sales model where applications were invited from prospective customers stating their preference of configuration, floor band and ticket sizes. The allocations will be made using an automated allotment process, ensuring a very objective mechanism which is fair to all. Such a model is being used for the first time in luxury real estate, and is sure to change the way in which real estate is sold. e. Nearly 30% of the applications received were from NRI/PIOs while an equal proportion also came in from other cities in India such as New Delhi, Ahmedabad, Kolkata, Hyderabad & Bangalore. This shows

2.

the robust and growing demand for premium properties in Mumbai when available in an objective, transparent and above all, inclusive manner. f. http://www.indiainfoline.com/Markets/News/Lodha-Group-closes-pre-launch-bookings-for-CodenameBlue-Moon-at-Worli/5602099734 g. http://www.moneylife.in/article/lodha-blue-moon-playing-on-buyers-mind-to-createdemand/31092.html h. Slideshare link.all about blue moon a. http://www.slideshare.net/sanaassociates/lodha-codename-blue-moonlodha-group-worlimumbai b. Lodha Group plans Rs 8,000-crore IPO

Gets $425 m from private equity investments

Mumbai, Dec. 13, Lodha Group plans to come out with an Rs 8,000-crore initial public offering in the next six months. Earlier during the year, Delhi-based DLF had raised Rs 9,625 crore. The Lodha Group has received $425 million (about Rs 1,700 crore), probably the highest investment in a city-based developer, from a group of private equity investors led by Deutsche Bank Singapore. The investment was to fund three of the Lodha Groups FDI-compliant projects in and around the city. Joint Venture Global investment bank JP Morgan has invested Rs 274 crore in Lodha Bellissimo, a premium residential building, developed by Lodha Builders at the defunct Apollo Mills campus here. Spread over a developable area of 20,000 sq m, each of the 3000-4,000 sq ft flat in the 57-storey building now costs Rs 25,200 a sq ft. Two years ago, the Lodha Group bought the mill land from the National Textile Corporation for Rs 180 crore. We have a land bank of about 6,000 acres, Mr Abhinandan Lodha, Director, Lodha Group, told Business Line. Conservative estimates peg the valuation of the groups businesses at about Rs 30,000-Rs 40,000 crore. The company is on the look out for inking a joint venture with a hi-tech pure construction company to further hone its skills. The group is currently developing over 25 million sq ft of prime land in over 27 projects in and around Mumbai. It has recently acquired 12.9 acres at Hyderabad for Rs 225.40 crore for developing a high-end residential and commercial complex. Over Rs 2,000 crore is being spent on developing exclusive commercial spaces in Mumbai on a portion of its land reserve earmarked for six such projects. Work on the first IT park and techno campus at Kanjurmarg and corporate campus at Mahalaxmi is on. Projects at Parel and Thane are scheduled to follow. The techno campus at Kanjurmarg will be spread across 18 lakh sq ft, while the one at Thane will be about 22.5 lakh sq ft. The Mahalaxmi project will be about 4.5 lakh sq ft and the Parel venture 1.5 lakh sq ft. Source: http://www.thehindubusinessline.in/2007/12/14/stories/2007121451591600.htm The Group is currently developing in excess of 30 million sq ft of prime real estate, over 27 projects in and around Mumbai, from Napean Sea Road to Dombivali. In FY 2010-11, the group had sales of over Rs. 6500 cr (USD 1.4 billion) making it the largest real estate developer in the country. The Lodha Group has several landmark developments to its credit, including World One - the worlds tallest residential tower; Lodha Bellissimo - the only Indian residential development to feature amongst the top 1000 landscapes in the world; and Palava - 21st century Indias largest planned city, spread over 3600 acres. The

Group has also made history by recording the biggest land deal in India till date, buying a plot in Wadala for Rs.4,053 crore, from the Mumbai Metropolitan Region Development Authority (MMRDA). Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the mid-income consumer luxury homes within easy reach. The Group also introduced the concept of branded office spaces, with offerings at every level, from world-class corporate offices to large scale office campuses to signature boutique offices for growing businesses. In 2007, the group received the largest ever FDI in the real estate sector in India. In addition, it works with leading financial Institutions, designers and product manufacturers to bring together the most premium offerings for its customers. http://www.mumbaibest.com/Archives/lodha-group-e-profile.asp