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INDUSTRIAL VISIT REPORT ON PARLE, APC ,HCL

INSTITUTE OF MANAGEMENT SCIENCES, UNIVERSITY OF LUCKNOW


Submitted by ANURAG SHUKLA ROLL NO. 11001116014 MBA(HR&IR) 3rd Sem
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ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of the greatest achievements in this phase of my life. Express my heartiest thanks to those who provided me tremendous support and making it a useful firsthand experience. I am indebted to those who helped me in one way or the other in heavy indeed. I take the opportunity to thank all of them. I am very thankful to our Director Dr. Raj Kumar Singh and Coordinator Mrs. Archana Raj maam who gave us the excellent platform of doing something in management field at Industrial Visit. I am thankful to the PARLLE Pvt Ltd., Pantnagar where I able to prepare this project report. I express great sense of gratitude to HCL SUPERVISOR who gave me the opportunity to learn with his prestigious & valuable guidance, integrated support and perceptive criticism helped me to conceptualize this research
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work his guidance is precious and unforgettable experience which will help me in my future. I Specially thanks to Mr Shishir Agarwal Director (Plant Head) and Mr Anil Singh for paying their kind support, guidance and cooperation for the successful completion of this study at APC by Schneider Electric at Udham Singh Nagar. There academic excellences, immense interest, scholarly

suggestions and affable temperament have been the source of inspiration and motivation which helped me to complete this report. I want to offer my sincere thanks to all the staff members of PARLE, , APC & HCL. I also indebted to the respondents for their valuable support and kind cooperation for the purpose of study.

ANURAG SHUKLA MBA (HR & IR) 3rd SEM Roll No. 11001116014 IMS, UNIVERSITY OF LUCKNOW

EXECUTIVE SUMMARY

The importance of Human Resource Management is being increasingly realized in industrial and non-industrial organization both in India and abroad. The realization has come about because of increasing complexity of tasks if managers and administrators. In most organizations the problem of getting the competent and relevant people, retaining them, keeping up their best to the organization, are now viewed as the critical problems. So with this reference the project related to the industrial visit for the study of the HR Practices has been conducted. We had visited Parle &HCL at Pant Nagar and APC at Udham Singh

Nagar. We had concluded data from visits and tried to summarized in this project from primary research. It emphasizes on the importance of a clear cut organization structure and culture to avoid any confusion in order to achieve maximum results with minimum resources. The project report is aimed to cover maximum knowledge of HR Practices followed in organization and how the performance is

evaluated of the employees, what primary factors are considered, how data is maintained and finally the evaluation done. Here the HR practices of the companies have being explained with their products profiles and competitors. The practical knowledge has been gained mainly by observing all the activities taking place in the HR department. This is a brief study done to enhance understanding of the subject HR, how it is practically

implemented, why it is necessary , its implications and benefits. PREFACE Human Resource Management is both an academic theory and a business practice that addresses the techniques of managing a workforce. The theoretical discipline is based on the assumption that employees are individuals with varying goals and needs, and as such should not be thought of as bonded labour or can be purchased at price. The field takes a positive view of employees and study of practices followed by organization to manage this intellectual capital to their maximum satisfaction, so that they can work to best of their ability. So, as a MBA student I must know the practical implication of concepts of Human Resource Management, IMS has given me this golden opportunity to meet this end, by means of this Project work.
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Project work consists of visit to the company and collecting the information about the practices being followed there, as an HR student my aim was to get a deep insight into HR functioning and to know about the vital role that HR department plays in functioning of other departments. I have done my Project from PARLE, HCL & APC., Rudrapur, as a requirement for the degree of MBA(HR&IR). I hope to provide relevant information about the various HR functions of the Organization in a nutshell by means of this report. It had been a constant endeavor to remain informative and to the point.

CONTENTS

Acknowledgement Preface Company Profiles Parle Introduction & History Evolution & Growth of Industry Products & Services of Parle Competitors HCL Introduction & History Products and Srvices

Partners Market Strategy APC Introduction & History Achievements Work Flow Model Functional Areas HR & Personnel Dept. Safety and Health Management

Executive Summary Conclusion Bibliography

PARLE
HISTORY A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco

were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. Apart from being the world's largest selling biscuit, Parle G is winner of 8 Gold and 11 Silver awards at the Mond Selection Awards the global standard for quality in Food category.

Secret of success

In keeping with our philosophy, we believe in adding value and spreading the goodness around to improve the quality and safety of human life. Our success today can be attributed to our members of the family and their dedication that has resulted into success of the Parle brand name in the market.

Market share

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Over the years, Parle has grown to become a multi million US $ company. Parle enjoys the 40% share of the total biscuit market & 15% share of total confectionery market in India

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products - biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has been built, by constantly innovating and catering to new tastes. This can be seen by the success of new
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brands, such as, Hide & Seek, or the single twist wrapping of Mango bite. In this way, by concentrating on consumer tastes and

preferences and emphasizing Research & Development, the Parle brand grows from strength to strength.

The Quality Commitment Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality
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control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.

The Marketing Strength

Parle brand have found their way into the hearts and homes of people all over India & abroad. Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets. There are 31 depots and C&F agents supplying goods to the nation wide distribution network The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets directly or indirectly. A two hundred strong dedicated
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field force services these wholesalers & retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.

PARLE G - THE EVOLUTION!!! Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for decades. Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for chai, while for some it's a way of getting charged whenever they are low on
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energy. Because of this, Parle-G is the world's largest selling brand of biscuits. Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits mainly to cue that it was a glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter pound packs. The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. By the year 1949, Parle Gluco biscuits were available not just in Mumbai but also across the state. It was also sold in parts of North India. By the early 50s, over 150 tonnes of biscuits were produced in the Mumbai factory. Looking at the success of Parle-G, a lot of other me-too brands were introduced in the market. And these brands had names that were similar to Parle Gluco Biscuits so that if not by anything else, the consumer would err in picking the brand. This forced Parle to change the name from Parle Gluco Biscuits to Parle-G.

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Originally packed in the wax paper pack, today it is available in a contemporary, premium BOPP pack with attractive side fins. The new airtight pack helps to keep the biscuits fresh and tastier for a longer period. Parle-G was the only biscuit brand that was always in short supply. It was heading towards becoming an all-time great brand of biscuit. Parle-G started being advertised in the 80's. It was advertised mainly through press ads. The communication spoke about the basic benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial, which went on to become one of the most popular commercials for Parle-G. The commercial was run for a period of 6 years. Parle-G grew bigger by the minute. Be it the packs sold, the areas covered or the number of consumers. It became a part of the daily lives of many Indians. It wasn't a biscuit any more. It had become an icon. The next level of communication associated the brand with the positive values of life like honesty, sharing and caring.

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In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success. The personality of the superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan, which was supported by POS and press

communication. The children just could not get enough of Parle-G and Shaktimaan. In the year 2002, it was decided to bring the brand closer to the child who is a major consumer. A national level promo `Parle-G Mera Sapna Sach Hoga' was run for a period of 6 months. The promo was all about fulfilling the dreams of children. There were over 5 lakh responses and of that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from trips to Disneyland at Paris & Singapore; meeting their favorite film star Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs 50,000; a special cricket coaching camp with the Australian cricketer Ricky Ponting; etc.

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The year 2002 will go down as a special year in Parle-G's advertising history. A year that saw the birth of G-Man - a new ambassador for Parle-G. Not just a hero but also a super-hero that saves the entire world, especially children from all the evil forces. A campaign that is not just new to the audiences but one that involves a completely new way of execution that is loved by children all over the world - Animation. A TV commercial that showed G-Man saving the children from the evil force called Terrolene launched this campaign. It was also supported by print medium through posters and streamers put up at the retail outlets. G-Man, a new superhero of Parle-G has the potential of making it big. And will be supported by a campaign that will see many a new creative in the future so as to keep the children excited and generate pride in being a consumer of Parle-G. To make the brand much more interesting and exciting with children, it was decided to launch a premium version of Parle-G called Parle-G Magix in the year 2002. Parle-G Magix is available in two exciting tastes - Choco and Cashew. The year 2002 also witnessed the launch of Parle-G Milk Shakti, which has the

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nourishing combination of milk and honey, especially launched for the southern market. Parle-G continues to climb the stairs of success. Take a look at the global market where it is being exported. First came the Middle East then USA followed by Africa and then Australia. An Indian brand, that's exported to almost all parts of the world. After all that's what you would expect from the Parle-G World's Largest Selling Biscuit. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.

PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The biscuit alone have such variety, catering to diverse paletters, theres something for everyone. And the tantalizing array of sweetmeats is just the cherry on top.

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PARLE Biscuits Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea-time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuit cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and home Parle-G Krackjack crispy creams Krackjack Cookies (new) Monaco Milk Shakti Kreams PARLE 20-20 Parle Marie Melody Hide and Seek Milano NImkin Digestive Marie
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PARLE Confectioneries Right from candies to toffees, the sweet 'n' treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy one's taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages.

Melody KISMI GOLD (NEW) Orange Candy Kismi TOFFEE Kaccha mango bite POPPINS Mango bite XHALE PARLE Snacks Salty, crunchy, chatpata and crispy caters to the bunch of Parle s snacks. You can now treat your loved ones with this yummy lot. Parle snacks are a complete delight to the taste buds and can
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create the desire for more and more. These snacks will not only satisfy your tummy but will also sustain a feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS SIXER MUST BITTES (new)

Competitors of PARLE :-

BRITANNIA ITC
PRIYA GOLD

AMUL

Packaging and Labeling Packaging: The time spent by a customer for picking up a product from a retail outlet is a few seconds; therefore a package should appeal to a customer within such a small interval of time. In
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this, both packaging & labeling play an important role in attracting customers both visually & psychologically. For Parle G: Parle G was initially recognized by its iconic white and yellow stripped wax paper wrapper with the baby face on it. Many competitors have tried to sell their lower quality products by copying the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc. Due to increasing competition Parle G now uses plastic wrappers for its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms, 93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just for Rs.30 which is not usually offered by other brands. Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange & Chocolate which wasnt accepted by the masses. However, the production of Mint & orange flavors was stopped. Chocolate is the only flavor that is running successfully since it is Indias first chocolate chip biscuit. . Hide & seek biscuit's current packaging has been modified along with lower prices & better affordability rates. Thus there is a change in size of the product which is prevalent in the ads. One of the advertisements shows movie actor,
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Hrithik Roshan walking with a pack of hide & seek biscuits in the back pocket of his jeans emphasizing on the small size of the product. Parle hide & seek Milano: This product of Parle has a flashy purple coloured packing which attracts customers with the whole look of Italian chocolate chip cookies.
As in all other biscuits, packing plays an important role in

Parle-G

too. The basic small packs are packed mechanically

using automated machines and are sealed using the Polly bag sealing machine. These small packs are then manually packed into small boxes and are sent through the conveyor belt to be packed in large cartons. 160 packets are packed per minute. And in one big box there are 160 Parle-G packets packed.

Before, they used to bring the packaging material from outside the company but now it is produced in the factory

premises itself. For export purpose the packets have different languages print on them depending upon the geographical location & demand of the people. Each factory

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has state-of-the-art machinery with automatic printing & packaging facilities.

Labeling: Consumers are becoming increasingly health conscious. So it is essential to display the contents of every product. Every packet of Parle G, Parle hide & seek, Parle hide & seek Milano has information about the ingredients used, nutrition facts, mailing & emailing addresses asking for feedback, phone number, packaging date etc. All this along with the brand name and directions are printed in Hindi too. Pricing Strategies The Parle marketing philosophy emphasizes catering to the masses. It constantly endeavors at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on its cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.

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Parle G has adopted the Market Penetration strategy i.e. low price along with capturing of a large market Also they focus on low prices and provide good quality products at the same time, which means it uses the value pricing method. This benefits Parle G by having a competitive edge in terms of large market share which is around 40%: both rural and urban presently. For setting the price of Parle hide & seek biscuit, a survey was taken in the urban & semi-urban markets; on the basis of which hide & seek was introduced. It was found that the potential consumers were ready to pay a premium price for an innovative product like chocolate chip biscuits. Thus, Parle adopted market skimming where the product is high priced and also of high quality. It includes the cost of chocolates, packaging & other processing cost. All these show customer status, which is also one of the reasons for parle hide & seeks high price. A separate example for explaining the pricing strategy of Parle is its product Parle Creams For this product Parle uses going rate method only as a reference rate. In this case,
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Parle Creams were introduced after Britannias Cream Treats with similar variants but at Rs.5 per packet of biscuit and not Rs.10 like that of Britannias cream treats.

Public Relations Parle has done the following for enhancing public relations: In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success. The personality of the superhero matched the overall superb benefits of the brand. Parle extended this association with Shaktimaan and gave away a lot of merchandise of Shaktimaan. The children just could not get enough of Parle-G and Shaktimaan.

Our experience of the visit


Cameras and phones are not allowed to be carried in Parle strictly prohibited.

industry, its

As we reached there we were greeted and taken to

conference room and animated move of Parle named Zappo was shown to us. Comprising of how the biscuits, toffees, chips are

manufacture its total process.

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The Rudharpur Industry comprises of 25 members in HR

that is 1 main HR head heads with 24 team members.

There are 800 employees working in the industry. Uniforms are compulsory for the employees. Working conditions for the workers is very peaceful and

clean. Cleanliness is major factor in the Parle industry. Cautions are taken to maintain the hygiene level in the

industry. Hand sanitizers are used in place of gloves. As the Maintance of temperature is important aspect in

manufacturing process of the biscuits so there is installation of humidifier, exhaust facility is available, premises cooling are there so that the workers health is not affected. The plant layout is on the basis of Assembly line. Labour officers, safety offices and welfare officers are

recruited in Parle.

Female are no employed in this Parle plant. Major work in Parle is done by machines only for packing

and distribution human labours are required. Targets are set every day.

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The workers works as a team to attain the targets set

before them. Every step of biscuits manufacturing requires Maintance of

temperate so the employer are very cautious during the manufacturing process.

SUGGESTIONS FOR PARLE

Should emphasise more on human labour than on machines. Provision should be made for first-aid and dispensary. Focus should be paid on workers more participation. Workers should be motivated. More focused should be paid on quality of product. Workers welfare programs should be more.

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American Power Conversion (APC)


INTRODUCTION & HISTORY

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In Indian engineering industry today, APC the premier ISO 9001 company is a name to reckon with and the first largest manufacturer of UPS in world. In 1981, APC became a publicly held company. The stock trades under the name APCC. Uninterruptible power supplies (UPSs) are devices that maintain the supply of power to load even when the AC input power is interrupted or disturbed. This is typically accomplished by drawing the necessary power from a stored energy source, such as a battery. UPSs may also convert unregulated input power to voltage and frequent-filtered AC power. Thus, the UPS will provide stable power and minimize the effects of electric power supply disturbances and variations. Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small UPSs are used for single personal computers and workstations where down time is tolerable but data loss must be avoided. These UPSs provide enough backup time for reliable equipment shutdown. Large UPSs provide mission-critical

applications where large-scale protection is essential.

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It is the first of many great days for partners seeking the best solutions in Critical Power and Cooling Services from the desktop to the data centre to the factory floor. It is the first of many great days for our global customers who have already come to trust the products, people, and services behind the APC by Schneider electric name. And in the first of many days for more than 12,000 employees who now stand side-by-side ready to serve you, including: More than 1,600 solution engineers in the field; More than 500 inside support engineers; and

More than 1,500 field service engineers who are all, in turn, Backed by a worldwide team of more than 40000 consultants, systems integrators, and value-added partners ready, willing, and able to take you through a period of unprecedented change in power and cooling design. According to Gartner Research, half of all data centers will

need to overhaul their power and cooling solutions within the next few years. At the same time, the number of professionals qualified to design and run modern data centers will decline 45%

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(AFCOM).In short, we have lot of work to do, with fewer qualified industry experts than ever before. And the nature of work is also changing. It is no longer fiscally responsible to oversize power and cooling, no longer functionally practical to handle IT-driven demand and facilitymanaged supply issues in blissful isolation. After all, power in equals heat out. It did yesterday, and it will do so tomorrow. And it will be tomorrows biggest problem. This means for the businesses of today, the financial imperative of achieving an Efficient Enterprise and the moral imperative of implementing green data center systems together demand that every power, cooling, and management component be re-evaluated in the context of an integrated solution performing with minimal waste and maximum scalability, Power, cooling, and management all working together, seamlessly, automatically. No downtime, No headaches, No surprises, For today, and for tomorrow.

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In response to these unparalleled changes, APC by Schneider electric offer a unique combination of innovation and Legendary Reliability. The industrys most comprehensive product and solution range for all critical applications, including home, SMB & Enterprise/IT, Facilities Management, Process Control, Medical, etc. The industrys broadest service organization, with more than 1,500 dedicated professionals and almost 100,000,000 man hours in field of expertise at your service, across more than 100 countries. Whether delivering our newest professional services or proactive maintenance programs across all APC by Schneider electric product lines, our field engineers are simply world-class. The industrys largest R&D investment committed to delivering the most innovative solutions, such as the awardwinning and patented InfraStruXure power and cooling

architecture, and the by Schneider electric GALAXY / EPS range, now powering some of the largest data centers in the world.

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With industrys most comprehensive design and management software, APC by Schneider electric offer the industrys most advances tools to quantify, plan and manage the power and cooling challenges of data center. Founded in 1981, American Power Conversion (APC) designs, manufactures and markets products and services that improve reliability, productivity and availability of information systems worldwide by protecting hardware and data from the ongoing threat of power disturbances. Our solutions include surge suppressors, uninterruptible power supplies (UPSs), power conditioning equipment and related software protected for computer and computer-related facilities, sites, equipment, mainframe

applications

include

computers, data centers, wide area networks (WANs), local area networks (LANs), Internet and intranet equipment, midrange computers, telecommunications equipment, home and office workstations, and a variety of consumer electronics. We also protect these applications against power problems on data, network, serial, coaxial (CATV) and telephone lines.

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As of December 31, 1999, APC reached reported sales of $1.337 billion with 5,000 employees worldwide and manufacturing sites on three continents.

ACHIEVEMENTS APC is ranked as one of Fortunes 1000 largest companies. APC is recognized in the Forbes 500 list of the most profitable U.S. companies for the second year in a row. PC Magazine identifies APC as one of the "Top 100 Most Influential Companies." The Wall Street Journal ranks APCs stock performance as the 18th best in the 1990s. APC is named to Forbes "Platinum List of Americas Best Big Companies." APC is included in Standard & Poors S&P 500 Index. APC worldwide

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APC by Schneider electric UPS Systems combined to form a $3 billion (2.4EUR billion) Critical Power & Cooling Services business unit of Schneider Electric. APC offer the industry's most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industries only integrated power, cooling, and management solution. Backed by the industry's broadest service organization and an industry leading R&D investment, the combined company's 12,000 employees power, help customers and confront today's challenges.

unprecedented

cooling

management

Schneider Electric, with 112,000 employees and operations in 190 countries, had 2006 annual sales of $18 billion (EUR 13.7 billion).

APC by Schneider electric has industry leading financial position

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- Combined 2006 revenue of US$3 billion (2.4 billion) - 12,000 employees worldwide - Manufacturing in the U.S., Europe, Asia Pacific, Latin America

Backed by world leader Schneider Electric - The worlds power and control specialist

- 2006 revenue US$18 billion (13.7 billion) - 105,000 employees globally - Operations in 190 countries APC by Schneider electric is a private limited company mainly producing electronic products, a part of Schneider Electric. APC stands for American Power Conversion. APC stands for, A Accountability P People C Customer

APCs History

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Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic power engineers founded American Power Conversion in 1981. Neil E. Rasmussen (Sr. VP, CTO and Director of APC) Emanuel E. Landsman (VP) Ervin F. Lyon (Retired)

At the time, the research and development efforts of these three men were focused on solar power. Over the next few years, government funding and incentives in the solar arena began to dry up. In response, APC shifted its focus to power protection, introducing its first UPS, the 750, in 1984. The need for capital to support this growing business was satisfied in July 1988 when APC became a publicly held company. The stock, trading under the symbol "APCC," was priced at $.125 per share when adjusted for stock splits.

It is well known that computer systems require back-up power solutions. It was quite common for a mainframe computer to have a large uninterruptible power supply (UPS) and generator installed in tandem. APC came at the market from a different
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perspective. Industry trends involving the personal computer made APC management realize that smaller UPSs were necessary for the market that included personal computers, PC servers and their networks.

Over the years, APC has developed a global, end-to-end, product offering targeted at four strategic application areas: Home/Small Office; Business Networks; Access

Providers and Data Centers & Facilities Internal product development has been augmented with strategic acquisitions to form an industry leading product portfolio.

Throughout the world, the APC brand has become synonymous with quality power back-up and management solutions.

Today, APC is a leader in its industry, employing over 5,000 people worldwide, and is listed among the prestigious Fortune 1000, Forbes 500, Nasdaq 100 and S&P 500 rankings.

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APC interactive solutions AG were set up in April 2000 through a merger of Philips Multimedia and LB- Data. Private investors hold 46.35 percent of the company, another 20.48 percent are held by Philips Austria GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a consortium of investors. The rest, i.e. 3.69 percent is held by the management and the staff.

In today's "always on, always available" world where businesses can't stop and downtime is measured in dollars, American Power Conversion (APC) provides protection against some of the leading causes of downtime, data loss and hardware damage: power problems and temperature. As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in its industry for quality, innovation and support. Its comprehensive solutions, which are designed for both home and corporate and environments, performance improve of the

manageability,

availability

sensitive

electronic, network, communications and industrial equipment of all sizes.

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Known for its quality, innovation and industry leading service and support, APC has perhaps the longest list of accolades in its industry. Not satisfied with this, APC is working diligently to achieve its corporate mission of creating delighted customers by improving the manageability, availability and performance of information and

Communication systems through the rapid delivery of innovative solutions to real customer problems

Headquarter From corporate headquarters in West Kingston, RI, APC operates sales offices throughout the world and manufacturing facilities on three continents. Together, APCs global teams work to fulfill their mission of creating delighted customers.

Global Presence APCs corporate offices are located in West Kingston, Rhode Island. The Company has sales offices throughout the world; manufacturing facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China, India, and Brazil; and ships product
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to approximately 160 countries. In 2005, 52% of APCs revenues were in the Americas (North and Latin America), 30% were in Europe, the Middle East and Africa and 18% were in Asia. As of December 31, 2005, APC had approximately 7,580 full-time employees worldwide.

Manufacturing Units In USA : West Kingston, East Providence & Rhode Island; In Ireland : Galway and Castlebar In Philippines : Laguna and Cavite (P1, P2 ,P3 ) In China : Suzhou In India : Bangalore (IDF1,IDF2,IDF3 & IDF4) In Brazil Business Scopes & Products APC interactive solutions AG offer overall solutions for interactive terminals with the focus on multimedia payphones, multimedia terminals and POS/POI/POP media for indoor or outdoor use. Purpose is to create interactive networks of public screens that reach across borders. The most important business

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areas

of

APC

interactive

solutions

AG

are

landline

telecommunication, tourism, e-government and retail. Facts & Figures APC interactive solutions AG is on a good track with pound 4.8 million revenue in 2005, 20 percent higher than in the year before. Leading market positions have been maintained or even strengthened in all business areas. In 2006, the companys revenue increased by twice the amount of 2005, with 10 percent of revenue being invested in research and development activities. Nature of Business APC sets itself apart from the competition in several ways:

Global one-stop solutions - APC provides worldwide access


to "best-of-breed" offerings;

Financial strength - APC's financial strength makes it an


attractive partner;

Efficient manufacturing - APC provides high quality


products to customers worldwide;

Innovative product offerings - APC designs solutions to


address "real" customer needs.
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Sophisticated power management software APCs in-house


software team develops power management software that supports the industrys leading operating systems and Server Management platforms, in addition to offering Web Management capabilities.

Key Application Areas Today, the Company focuses its efforts on four key application areas:

Home/Home Office Business Networks Access Provider Networks Data Centers and Facilities Each requires customized efforts for products, sales and

marketing, but each has a common theme: high availability is increasingly essential. APC is positioning itself to be the preferred brand worldwide in all four of these application areas.

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About APC India The company first set up a Manufacturing plant in Bangalore in 1999 to support domestic Sales After a couple of successful years of manufacturing experience, India became a global manufacturing hub. Subsequently set up four more factories in Bangalore and currently supports around 35% of the world wide requirements of the company.

5 Plants in Jigani, Bangalore, India, 100% EOU Unit APC was awarded the highest Exporter for the fifth Consecutive year by STPI for EHTP operations

Manufacturing 21000 -23000 units per Day Over 1800 employees Exports approx 95% of products manufactured ISO9001-2000 Certified,ISO14001 Certified EXIM Export award for the Last consecutive 2 years Best Productivity in APC worldwide facilities

MERGERS AND ACQUISITIONS During 2000, APC acquired a number of companies to broaden its current product offering. APC purchased Airflow
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Company as well as U.K. based Advance Power. APC acquired privately held ABL Electronics Corporation. Earlier transactions include the 1998 acquisition of Silicon A/S. These acquisitions have helped APC in providing expansive product offering, enabling APC to leverage its global scale, strengthen channel presence, and to deepen APCs penetration into network and desktop

environments worldwide. APC Indias Key Customers WIPRO, Infosys, Sun Micro Systems, Financial Technologies, Bharti, MTNL, BSNL, VSNL, Reliance Infocom, Reliance Industries, ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI Bank, SAP India, HP, IBM, Bajaj Alliance.

WORK FLOW MODEL (END TO END)

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Work flow explains how the good have been accepted from the customer, the procedure for booking goods-first consignee and cosigner details, number of articles in a pack, weight of a pack and the value. The goods forwarding note consist of consignee and consignor details with source and destination of the goods to be parceled.

APC by Schneider electric

Administration

Manufacturing operations

Solution delivery groups

Market access groups

HR IT Finance Legal CEO

Manufacturing Purchasing Service

Productdevelopment Productmanagement Research

Sales Marketing Communications Market research

APC by Schneider electric offer the industrys most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small sand medium business and home

environments.

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TO REACH A CUSTOMER

Retail

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Catalog

IT Distributor IT Seller Electrical Distributor APC

End User HPP Power Specialist Electrical Contractor Manufacturers rep. firm

OEM

APC by Schneider electric solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industries only

integrated power, cooling, and management solution.

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ORGANIZATION STRUCTURE

Outsourcing

General Manager

Support

-HR -Service -Finance

Production -IDF -managers -IDF -Team Leaders -cell leaders Operators

Quality

Supply chain

Mfg-tech

Test Engg -Test Managers -Team Leaders Engineers Technicia ns

Plat form Platform Manager s Engineer s -Repair Technici ans

Sourcing

-HOD Quality -IDF managers -Engineers -QA technicians

-HOD SCM -Managers -Team Leaders -Engineers -In changes

-HOD Mfg. tech -managers -Team Leaders -Sourcing specialist

-HOD Sourcing -Managers -Team Leaders Sourcing specialist

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FUNCTIONAL AREAS 1. HR DEPARTMENT

HR Head

Staffing

Learning & Development

HR business Partners

HR systems

Outsourced agencies

1. Labour statutory compliance 2. Outsourced labour.

The

concept

of

personnel

management

at

APC

has

undergone notable changes over part twenty five years. The

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focus of the function shifted from more administration to proactive human resource development over the years.

Proper functioning of activities like, o Recruitment o Training o Placement Apprentice training Workshops Training in specific product and process

HUMAN RESOURCE DEVELOPMENT INDIA HR VISION AND ROLE Vision To be a high performance team and a trusted HR business partner to ensure organizational objectives are met through our people. Role A trusted HR partner
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Champion the cause of our employees and balance the needs of the organization and its people A change agent An expert HR administrator delivering the best in class HR services Subject matter/functional expert

HR Indices HR Performance Employee Turnover Attrition rate: Ensure that the attrition rate is below industry standards and work towards lowering the attrition rate from the current rate. Employee Satisfaction Index: Ensure that there is a healthy ESI in the organization work towards constant improvement of ESI. Productivity - Contribution per employee: Maintain a healthy contribution per employee (production, revenue, profit, and services) and work towards constant improvement of the same. Training days per employee: Work towards achieving 40 training hours per employee per annum and thereafter work

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towards

constant

improvement

every

year

with

the

organizational capability strategies.

Employee cost: Ensure that the employees costs in the organization are within budgeted plans and yet remain competitive in the employment market. Discipline Industrial Relations Index - Man Days Utilization: Ensure that no days are lost due to any industrial strife and maintaining healthy employees in the organization. Average days to hire: Ensure that the average days to hire are agreed limits and on par with market standards. Cost of hire: Ensure that the cost of hiring is contained within budgeted plans and yet ensure a healthy average days to hire. Absenteeism rate: Ensure that absenteeism is contained to within agreed levels and yet maintaining a healthy work-life balance. Safety incidents: Work towards zero incidents and zero causality.
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2. PERSONNEL ADMINISTRATION DEPARTMENT


The personnel administration department designs all the policies, rules and procedures relating aspects of HRM and is intended to serve as a basis fro the effective and uniform implementation of this across the entire organization. In other words it is just managing the people by personnel policy. A personnel department has four divisions: 1. Establishment The establishment division deals with all the activities relating to recruitment, promotion, performance appraisals, transfer policy, retirement. Health scheme with co-operation of finance department Medical scheme Family planning incentive Insurance

a) Recruitment: At executive level, APC prefers engineer,


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HRD and P&A department - MSW graduates/ MBA (HR specialization) Marketing - MBA (Marketing) Finance MBA (Finance), CA, ICWA APC prefers technical people, whenever they need engineers. APC conducts written tests for freshets and technical interview for people with experience. On the basis of the merit in the entrance test the engineers are recruited. Otherwise an advertisement is given in newspaper whenever the vacancy is generated and later on the basis of interview the selection is done.

Classification of employees:
Full Time Employee (FTE) - Is the one who is on regular payrolls of company & entitled for all the benefits extended by the company

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Temporary Employee is the one who may work either on a full or part-time schedule but are usually hired for a specific project or for a finite period of time. Probationer Is the one, who is hired to fill the vacancy of Permanent Position. On satisfactory completion of probationary period of service which is 3 months, he will be confirmed as a Full Time Employee. However, the probation period may be extended for maximum period of another 3 months & if still the performance is not found satisfactory, the services may be terminated during / at the end of the probation period / extended probationary period. Consultants Is the one who is hired for their specialized knowledge & engaged on a fixed retainer basis or paid on fees basis for services rendered and are not employees of the company. A written contract specifying the time period of the contract and amount payable is executed in all such cases. Contractor or Contractors Employees - Is the one, who is been hired for specified activities which are incidental to the companys operations and are of intermittent nature

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Project Trainees Is the one, who undergo training for a short period of time, as part of their educational or professional training such as Summer Trainees / Project Trainees from management / educational institutes, will not be paid any stipend on a case to case basis.

In APC they conduct two different programmers:


Induction programme Global New Hire Orientation programme (GNHO) b) Promotion Policy and Rules: To provide all employees with broad equality of

opportunity in growth and career prospects. To ensure fairness, equality, consistency and uniformity in the matters of promotion of employees in all the units/divisions of the company. To organize and reward employees for their contribution to the growth of the organization. To sustain the high morale of the employees by informing them of the promotion opportunity existing in the organization.

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c) Transfer Policy: Executives/employee of the company is liable for transfer from department/section/job within the unit/division of which to another with the discretion of management. While implementing the transfer policy the career base promotion policy is reckoned with. d) LTA (Leave Travel Allowances): LTA amount payable is one month basic or as specified in the compensation and benefits letter issued to the employee.

e) APC Employees Gratuity Fund: Gratuity shall be pay able to an employee on the termination of his employment after he has rendered continuous service of not less than 5 years. On his super annotation or On his retirement or resignation or On his death or disablement due to accident or disease

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The completion of continuous service of 5 years shall not be necessary where the termination of the employment of any employee is due to death disablement The ceiling of gratuity to an employee for every completed year of service or part thereof in excess of 6 months subject to a maximum of 20 months wages of Rs. 1 Lakh, whichever is less.

f) Death Relief Fund Scheme: The APC employees death relief fund scheme gives monitory assistance to the families of the members who die while in service of the company. Scheme covers all the categories of employees who have voluntary enrolled themselves by

respective unit management.

g) Dearness Allowance: DA is granted to compensate the price increase above CPI 1099 points, to which the revised salary grade relate the payment of DA is based on slab basis relate to the percentage increase over quarterly of AICPI 1099.

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2. Canteen administration Canteen food is provided to all the employees and to all the trainees in the factory. Vegetarian food is provided Ordinary food cost 150Rs. p.m. Morning tea or coffee Tea/coffee/badam milk cost 0.10 paisa Afternoon 4:00 pm 5:00 pm tea/coffee/badam milk is provided

3. Welfare section Inter sports organizes competitions for cricket, kabaddi and football matches. 2 sets of uniforms are issued for all the employees and 1 set for apprentice. Diploma and ITI trainees. 2 sets of shoes are given to employees once in two years. Cultural programs are organized. Executive receive festival advance.

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4. Law and administration The section deals with following functions: Furniture allocation for officials (Tables, Chairs) Transport contract Issuing ID cards for temporary, permanent employees and for trainees Pest control

PRODUCT INTRODUCTIONS
This is an existing time at APCs commented Rodger B. Dowdell Jr., CEO and president OUR record results reflecting the strength of APCS product offerings and our increasing presence in the category. Dowdell said that product strength is being exhibited from both the high and low end of the companys offerings. For example, the companys most expensive UPS, Matrix UPS TM presently exhibits the most momentum in the 3-5 KVA UPS category while the new power managerTM , a power director oriented towards retail sales, has been winning rare reviews of

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its performance and design. November marked the largest product introduction in the companys history, added Dowdell. In addition to offering the best positioned product and price combination for virtually any computer based application, our new lines from a significant competitive advantage. This is most notable in the largest corporative accounts which often look to one vendor for all their power protection needs. Fourth quarter product introduction included UPS solutions for the small office / LAN server ( smart-UPS v/s) and advanced workstation (Backup-UPS ProTM) applications, surge protection for data and network connections (protectNetTM) as well as a dramatically enhanced new version of the industry leading smart-UPS line. Despite the breadth of the company continues to see opportunity to extend lines to lines to better address current and future customer needs. our development pace and product introduction scheduled is proceeding aggressively, and we expect to make significant

product introductions at both high and low end of our product

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offering in the calendar 1995, he said. Dowdell said the company s innovative solutions gathered more than a dozen independent awards for reliability and

performance throughout 1994, including recent awards from the trade press in Russia and Brazil. The market continues to be one in intense competition; however, APC has continued to gain market share throughout the world, even as the market itself expands. End users, computer distribution channels and the media continue to recognize APC as a learning world wide vendor of protection products,

commented Dowdell. APCs strategy is to design and manufacture products that incorporate high performance and quality at competitive prices, while offering our customers appropriate technology for their applications. Products are designed to fit seamlessly into the computer, networking, and communication environments of business, homes, small offices/ home offices, and outdoor installation. APC engineers and tests these products for compatibility with leading
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information, communication and building management technology hardware and software.

PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

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General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

UPS Currently manufacture a broad range of standard domestic and international UPS products. Puss are designed for multiple applications with the principal differences among the products being the amount of power which can be supplied during an outage, the length of time for which battery power can be supplied, the level of intelligent network interfacing capability, the number of brownout and over voltage correction features and the design approach used (standby, line interactive, double conversion Online and delta conversion Online) Puss range from

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325volt amps for a PC, to 1.6 megawatt, or MW, suitable for a data centers, mainframe computers, industrial application or facilitates. Estimated resale prices to end users range from $ 25 to approximately $250,000 Different Products & Services of APC are as follows: Back UPS-BI Back- UPS-BS Laptop & Mobile Computing Data Distribution Cable Interface Cable Ethernet Switches Infrastructure Power Distribution Unites Smart UPS USB Hubs Voltage regulators Water Coolers Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM


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SAFETY AND HEALTHY MANAGEMENT SYSTEM Safety means nothing but freedom from unacceptable risk or harms. Accident (means unexpected or unwanted happening things) occurs only behave of these two reasons:

1)

Unsafe act like human being, attitude, over

confidence, negligence 2) Unsafe condition like engineering, deviation of

set procedures.
Management Review Annual Review Policy Legislation Risk Assessment

Accidents Inspections Audits

Responsibility Procedure Training Safety committee Fire Drills

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Work Place Hazards Physical Chemical Mechanical Biological

Back health o Lift weight, you consider safe to carry o Reduce static leads o Use strong muscles o Keep fit & flexible o Organize your work to eliminate problems

Electrical Safety

Follow procedure and work instructions Do not cause damaged electrical equipment Water and electricity do not mix Disconnect the power from a shock victim and get help

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Fire Safety Training Fire is the physical heat resulting from a chemical chain reaction between heat, fuel and oxygen under the correct conditions. Which of this byproduct are most dangerous: heat, smoke, light and gases.

Fuels Fuels involve can be in three states: Solid Liquid Gas

Fire Prevention
Control ignition sources
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Keep all doors closed Do not overload electrical sockets Replace damaged electrical cables & equipments

Ultimately it is the managers responsibility to provide a safe working environment for their employees and suggest areas of improvement. Manager should ensure that the product has been tested and approved to work safely with the connected service provider of the equipment and within the specified environment.

Nature of HRM

Simply put, Human Resource Management (HRM) is a management function that helps managers to recruit, select, train and develop members for an organization. Obviously, HRM is concerned with

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the people's dimension in organizations. Following are few definitions of HRM: 1. HRM is a series of integrated decisions that form the employment relationship; their quality contributes to the ability of the organizations and the employees to achieve their objective. 2. HRM is concerned with the people dimension in management. Since every organization is made up of people, acquiring their services, developing their skills, motivating them to higher levels of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieving organizational objectives. This is true, regardless of the type of organization- government, business, education, health, recreation, or social action. 3. HRM is the planning, organizing, directing and controlling of the procurement, development, compensation, integration,

maintenance and separation of human resources to the end that individual, organizational, and social objectives are accomplished.

These definitions of HRM can be summarized in the following points:

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1.)

Organizations are not mere bricks, mortar, machineries or inventories. They are people. It is the people who staff and manage organizations.

2.) HRM involves the application of management functions and

principles. The functions and principles are applied to acquisitioning, developing, maintaining, and remunerating employees in organizations. 3.) Decisions relating to employees must be integrated. Decisions on different aspects of employees must be consistent with other human resource (HR) decisions.
4. Decisions made must influence the effectiveness of an

organization. Effectiveness of an organization must result in betterment of services to customers in the form of highquality products supplied at reasonable costs.
5. HRM

functions

are

not

confined

to

business

establishments only. They are applicable to non- business organizations, too, such as education, health care,

recreation, and the like.

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Scope of HRM
The scope of HRM is indeed vast. All major activities in the working life of a workerfrom the time of his or her entry into an organization until lie or she leavescome under the purview of HRM. Specifically, the activities included areHR planning, job analysis and design, recruitment and selection, orientation and placement, training and development, performance appraisal and job evaluation, employee and executive remuneration, motivation and communication, welfare, safety and health, industrial relations (IR) and the like. For the sake of convenience, we can categorize all these functions into seven sections (i) (ii) (iii) (iv) (v)
(vi)

Employee hiring, Employee and executive remuneration, Employee motivation, Employee maintenance, IR, and Prospects of HRM (see Fig.1).

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Fig.1 Scope of HRM

Human resource management is a process of bringing people and organizations together so that the goals of each are met. It is that part of the management process which is concerned with the management of human resources in an organization. It tries to secure the best from people by winning their whole hearted cooperation. In short, it may be defined, as the art of procuring, developing and maintaining competent workforce to achieve the goals of an organization in an efficient and effective manner.

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In other words, it can be said that human resource management is concerned with people at work and their relationships with each other.

SUGGESTION FOR BRITANNIA

Should focus more on cleanliness. More coordination must be build among the worker. The production process must be more systematic than being clustered. More employees welfare programme should be focused. Facilities like accommodations should be provided to workers. It should take up more CSR activities. Workers participations should be encouraged.

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HCL AT RUDRAPUR

78

Industrial visit report (HCL RUDRAPUR)

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About HCL ENTERPRISE


The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems.HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. On termination of the joint venture with HP in 1996, HCL became an enterprise which comprises HCL Technologies (to address the global IT services market) and HCL Infosystems (to address the Indian and APAC IT hardware market). HCL has since then operated as a holding company. In 1976, Shiv Nadar quit an executive job with Delhi Cloth Mills (DCM) along with five of his friends (Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V Bharadwaj & Arun Kumar H) to start a new company, Microcomp Limited. The focus of the company was design and manufacturing of scientific calculators. The venture provided its founders money to start a company that focused on manufacturing computers. The company was renamed as Hindustan Computers Limited (HCL) and received support from the Uttar Pradesh government to setup their manufacturing in Noida. In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture.

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About HCL Infosystems


HCL Infosystems Ltd., a listed subsidiary of HCL, is an Indiabased hardware and systems integrator. It has a presence in 170 locations and 300 service centres throughout India. Its manufacturing facilities are based in Chennai, Pondicherry and Uttarakhand. It is headquartered at Noida. HCL Peripherals (a unit of HCL Infosystems Ltd.), founded in the year 1983, has established itself as a leading manufacturer of computer peripherals in India, encompassing Display Products, Thin Client solutions, Information and Interactive Kiosks and a wide range of Networking products & Solutions. HCL Peripherals has two Manufacturing facilities, one in Pondicherry (Electronics) and the other in Chennai (Mechanical).The company has been accredited with ISO 9001:2000, ISO 14001. HCL Infosystems, with annual revenues of US$ 2.6 billion, is India's premier information enabling and system integration company. HCL offers products and infrastructure solutions in the fields of computing, communication, networking, office automation, broadcasting and imaging. It has partnerships with leading global players like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Casio, Computer Associates, Symantec and Konica among others HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its
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customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country.

HCL INAUGURATES ITS MANUFACTURING FACILITY AT UTTARAKHAND (Rudrapur)


HCL the largest vertically integrated IT manufacturing Company of India announces its commercial production in North India HCL Infosystems Ltd., nation's premier information enabling and Integration Company, launched its manufacturing facility in India at Rudrapur, Uttranchal on October 27, 2006. Spread over 10 acres of land area in the progressive SIDCUL Industrial Estate at Pantnagar in Rudrapur, this facility enhanced the overall capacity of HCL the largest PC manufacturer of India to 2 million PCs per annum. Beginning with production of desktops computers and LCD monitors, the plant has the capability to manufacture an entire spectrum of ICT products - including notebooks, servers as well as thin clients. The new HCL manufacturing base, which was completed in just eight months after commissioning, has already received its ISO 14001, ISO 9001:2000 certifications - ensuring that all HCL products manufactured here, comply with global quality standards.

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Not only will the said facility boost the overall ICT manufacturing capacities in the country, it will also act as a strong catalyst for the development of regional economy. While HCL has already recruited more than 200 local employees, it plans to recruit around 500 people in various capabilities as it commissions to its full capacity. Inaugurating the facility, Pt. N.D.Tiwari, Hon'ble Chief Minister of Uttaranchal said "As the Indian IT industry is growing at a rapid pace and is working extensively to bridge the digital divide, we in Uttaranchal would like to welcome the nations' most renowned indigenous ICT innovator - HCL, to the state. We are sure that this new facility of HCL will further enable them to take computing and ICT, right till the most remote corner of the country and will also prominently display the state of Uttaranchal on the Indian IT map. We are happy to welcome them and would like to extend our cooperation and support, by providing a comprehensive blend of progressive industrial policies and infrastructure."

FUTURE PLAN
Talking on advanced capabilities and projected future plans, Mr. Ajai Chowdhry - Chairman & CEO, HCL Infosystems Ltd., said, This facility will complement our existing manufacturing base at Pondicherry - taking our overall annual capacity to two million PCs
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per annum. With multiproduct manufacturing capabilities, HCL will be amongst the nation's largest vertically integrated ICT manufacturing facilities. Besides enabling us to manufacture a wide spectrum of ICT products, this facility will also allow us to offer more enhanced value to our customers through better logistics efficiency, lower time to market as well as de-risk our complete manufacturing portfolio - with strong facility base in both southern & northern India. Moreover it makes us futureready to take on expected strong growth potential, being expected in Indian PC market."

FEATURES OF HCL RUDRAPUR PLANT


The new HCL facility has installed several state-of-the-art processes as well as advanced testing techniques. These ensure that the various products coming out from HCL assembly line are uniquely equipped to face any challenging & extreme operating situations, which are often witnessed in Indian hinterlands. Some of these initiatives include:

Components -These are especially sourced and tested for their tolerance towards temperature, humidity & heat. Special wireless LAN-based Reliability tests - which tests each component of the PC both individually as well as in an integrated manner for a continuous period of 4 hours

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Extreme Temperature tests - Specifically created environmental chambers which tests PCs for effective operations within a temperature range of 0o centigrade to 40o centigrade and at humidity range of 95%. Drop tests - Tests in which computers are dropped from a height of around 5 feet to test their handling reliability. Several other tests, which include ESD test, Earth Leakage test and others.

Further still, HCL also demonstrated the unique 'Build-to-order' (BTO) capabilities of the manufacturing plant pioneered by it thirty years ago - which enables HCL to manufacture & design ICT products with specific configurations - customized to suit the needs of particular customers, in a matter of just few hours! Bringing it alive during the plant tour, HCL exhibited - how some specific orders, received by the plant were shipped within 24 hrs. The plant is networked & online with HCL branch and head offices. State of the art IT systems in MRP, ERP, Online configurators enables this latest unit of HCL to leverage the power of IT in delivering optimum efficiency.

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Services
HCL offers services including software-led IT solutions, remote infrastructure management, Engineering and R&D Services and BPO. HCLs key services include:

Custom Application Services Enterprise Application Services Enterprise Transformation Services Engineering and R&D Services Infrastructure Management Business Processing Outsourcing.

In addition to this, HCL AXON, formed after the acquisition of Axon Group plc in December 2008, offers SAP services including:

Business Consulting Solutions Implementation Application Management Blue ocean upgrades Integration Services.

HCL serves industries such as Financial Services, Hi-tech & Manufacturing, Aerospace & Defense, Telecom, Retail & CPG, Life Sciences, Healthcare, Media & Entertainment, Travel, Transportation & Logistics, Automotive, Government, Energy & Utilities.

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PARTNERS OF HCL
HCL has always prided itself on its partnership engagements. Partner models are also evolving in the technology industry. Innovation has extended into the ecosystem and community based engagements are coming into play. HCL has also enhanced its relationships with partners and is creating a variety of innovative partnership models, with various approaches to risk-reward sharing. Some of the notable partner engagements:

1977 Leading position on office .Automation and Laptops in India

1981 Scripting an era of computing across the Microprocessor

1985 Strategic relationship that has seen the computer evolve


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2004 Partnering computing providing in and IT

from a computing device

Services

1996 Dominant position in mobile handset market in India. HCL partnered with Nokia to distribute their mobile phones in the Indian market.

Acquisitions and Joint ventures


The company acquired Capitalstream, a US BFSI product company for US$40 million in February 2008. Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market - Penstock, the product that HCL launched in 2007. The company acquired Liberata Financial Services Ltd. on 2 September 2008, Liberata confirmed the sale of Liberata Financial Services Ltd. (LFS) to HCL for an undisclosed sum, following approval for change of control from the Financial Services Authority. On 15 December 2008, it acquired Axon Group, and was renamed HCL AXON, the largest acquisition in the history of the Indian
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IT industry, surpassing Wipros $600-million acquisition of Infocrossing in 2007.

Vision:
Together we create the enterprises of tomorrow"

Mission :
"To provide world-class information technology solutions and services to enable our customers to serve their customers better"

PRODUCTS MANUFACTURED
PCs, Business Servers , Workstations. PC keyboards , Active Networking products Color Monitors, Terminals , Thin clients & Passive Networking Products CNC Racks , Cabinets , Information Kisoks.

COMPANY WORK PROCESS:-

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First material comes in store from outside suppliers and vendors. Checked by iqc Maintian inventory material wise Issue material according to need by job card Quality check Work on PCs checked on the basis of durability it means performance Temperature test also conduct , how much maximum temp.

Suggestions & Recommendations: Should increase production quality. Now they produce desktop with 89% accuracy. But if you competit with your competitor they company has to produce 100% accuracy not less than this. Need to expend Customer care center with trained executives Attention should be paid for advertisement. Need to innovate some attractive design because today youth likes material that is attractive. Here company should take some suitable action.

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Personal experience
In MBA(HR & IR) course industrial visit plays very important role, because it gives the practical exposure and real interaction with organization. Here we know actually how the Organization works and whatever we pursuing in our course material, how efficiently we utilize in real world. We can analyze that what we learn in our collage how it is used practically in industry. We Visited an HCL plant Rudrapur its the Desktop PC are assembling unit. This industrial visit provides an Insight on how Company (Big and Small) work also useful information related to the Course which cannot be visualized in Lectures, Such as the Mechanical testing Machine or assembly line. How they assemble the PC Practically. It never be seen in the books However this did not seem quite obvious at the Beginning of the Trip. It was the best experience for me to visit industry like HCL at Rudrapur in Uttranchal. HCL has already a brand name in the IT field. It was the first time when we aware about any production process. How spares comes from outside I mean from suppliers and how very efficiently they assemble that part very easily. We saw the cold store where the motherboard kept at zero degree temperature. After visited the cold store we move on Assembly line .Its is the unique feature among all the desktop mfg. companies. There I saw what the team management in actual and the very interesting process I saw during the visit that how they make efficient to do any particular work within the time. It was the good example of assembly line. Some time
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they use machine in place of machines at a peak season when the demand is very high because it is very costly to use the machines robots at every time. We can say that without the team building we cant achieve any task with efficiently. There I also saw that was performance appraisal that was pasted on notice board of that plant. There are so many parameter on that basis of the appraise the employee. And the atmosphere of that company was also good. One thing I was also seen that they use SAP software for feeding their data .HCL give training time to time to their employees. After going this visit I know that HCL is the selling partner of NOKIA. Only HCL have right to sale this product in India. We also visit the control room where they load the output and input computer boxes. They assemble the Pc as per the requirement of customers. First they load all the informations regarding their customers in specific location. The first thing that I noticed as I entered the building of HCL.We saw all the employees engaged in their work and they are well experienced in their work.HCL hire freshers also which are mostly from technical background & they provide training. It was a friendly company where we got a warm welcome and their workers did not stop their work while we visit the assembly line they was focus only their goal. After visiting the plant we came back to reception area and then they gives us feedback from regarding the industrial visit .after giving the feedback we move to conference hall after waiting some time in conference hall the HR manager came and first they was introduce yourself and give a brief lecture on HCL and their wide network. Before visit the plant of HCL I know only HCL is deal only IT but after visit the plant & lecture of HR we realize that
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HCL has a wide network & it deals in different segments also.Mr. Sagar jayanti (HR Person) is a well experienced & knowledgeable person. He is a brilliant person. When we ask the questions to Mr. Sagar he replied very smartly. He taught that HCL has a wide network & 15% Turnover of HCL came from the HCL Technology and 75% came from HCL group & rest from their three business:Finally it was good experience to visit HCL Rudrapur. And I hope whatever I gain there that all related to our study part and hope this experience will help in future. And this trip gives me opportunity to interaction with those friends with whom I never interact. Before the trip I was so worry but I was enjoyed this educational trip a lot.

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CONCLUSION
with the overall study of the above industrial profiles, products and competitors of different industries we had come to a that Parle is the top selling brands of the India. The total

production of biscuits in India is estimated to be around 30 lakh MT, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume.

In the case of Parle-G brand, the researcher found that its the taste, which contributed towards the customers brand loyalty.
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Parle-Gs long presence in the market didnt have much impact on the consumers brand choice, rather it was the taste that deferred customers from switching to the other brands of glucose biscuits. The Parle-G customers are not against

consuming the Tiger brand provided they get the same quality taste as that of the Parle-G brand. They pointed out that the Tiger brand has a little lower milky taste and is a little sweeter than it should be. Thus, the company must maintain the price and concentrate on the brand taste to take maximum advantage of this opportunity. Also, marketing efforts are required to make the consumers aware of the brands price and make them more of nutrition-conscious so that they can understand the Glucose HForce Biscuit concept. There is a greater need to understand the retailer behavior considering them as a team working for the company may help them to be attached to the company. There should be feeling of belonging to the company in inner of the retailers. Setting values club for retailers so that they may exchange views with the company and help in understanding consumer behavior.

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APC has a unique position in the world APC products. It is one of the profiteering companies in the country. The company will have good future and exciting things happening today in the field of power electronics and like any other adventure. The current phase of innovation and business solutions has thrown up a number of challenges and opportunities for a changed approach to business itself, especially in the electronics sector. It has earned profit from the initial stage of its operations and its confident of meeting all the challenges that lies ahead and aim at achieving the highest turnover. The study brought put many features and functions of the organization. The organization study has helped me to get familiarized with the real world organization system, their strategies and to understand the various levels in the

organization. Project in HCL started by interacting with the interaction of the

SUPERVISOR & staff with

in the organization. The

supervisor gave insight on the procedures


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recruitment. It also gave insight on the various types of training activities conducted and for the new employees helped and to

existing employees

managers . It

also

learn training requirements while conducting various training activities by activities . In preparing the the forms needed for the training department, by the

Recruitment

interaction with the recruitment head came to know about the various selection processes which were used in the

organization in order to recruit the required candidates who would be able to achieve the goals set by the company. During the tenure in the company, the visit to the

production unit gave lot of information about Finance department gave information about the i.e. the ratios. sources annual reports which helped It also gave through which

the process . final accounts various

in analyzing

the information on the important the budget was laid for various

activities of the company. Marketing and sales department gave information on various strategies of marketing and the techniques used in the

sales of the goods. It helped to know the various practical

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aspects classroom

marketing

strategies

which

were

learnt

in the

BIBLIOGRAPHY
WEB SITES www.parleproducts.com www.wikipedia.org www.parle.com www.hcl.com Economic Times www.apcbyscneiderelectric.com www.apcc.com www.schneiderelectric.com www.google.com www.apc.com

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