How To Enter The Prosperity Zone With Rachel Elnaugh (Episode 46) Wired For Success TV

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Wired for Success TV

Mastering the 7 Areas of Life
www.wiredforsuccess.tv Presented by
Melanie Gabriel & Beryl Thomas
[Episode 46]
How to Enter the Prosperity Zone with Rachel Elnaugh

How to Enter the Prosperity Zone with Rachel Elnaugh - Wired For Success TV [Episode 46] [0:00:12] Melanie: So welcome to another episode of http://www.wiredforsuccess.tv I am Mel Gabriel and with me today is my co-host, Beryl Thomas. Say hi, Beryl. Beryl: Hi, everyone. Melanie: So those of you who have been with us through a few of our episodes will know by now that we are on a mission to create an awareness of how each of us can become the master of our own lives. And that mastery definitely doesnt depend on anything that has happened in your life up to this point. The ups and the downs, theyre just stories that each of us make up in our head. Our esteemed guest today is well-versed in the ups and downs of life. She is an entrepreneur, a business coach, professional speaker, author, and co-producer of the 12. 12.12 One World Experience in London. She is right up there with the legends of entrepreneurs as the creator of the market leading experiences company, Red Letter Days. Her role as a hot, fiery dragon in the BBC TV series, Dragons Den, has been another of her business incarnations. Her story is candidly chronicled in her book, Business Nightmares. She is now the light she is now shining the light on where she feels business needs to transition from being just all about filling your pockets to filling a much deeper need within each of us. She is Rachel Elnaugh.
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Today, Rachel is going to share with us her philosophy of prosperity. How in her view, the world of business must change and how it can help businesses to thrive even in harsh economic markets. So welcome, Rachel. Rachel: Hi there. Thanks Mel for that introduction. Hi, Beryl. Beryl: Hi. Melanie: OK. Rachel, one of the things Id like to ask you to do because obviously, this program goes out far and wide and youre a celebrity here in this country and we dont know how well people know you in other countries, could you just sketch in your background and the business journey youve had up to this point and the dragons youve had to slay on the way? Rachel: Well, I actually started out in business at the age of 24. Ive done seven years in accountancy before that and I kind of knew I had business in my blood. And so, I set up my first business, Red Letter Days which is an experiences brand. So basically, setting things up like our balloon trips and motor racing days and special gifts and corporate incentives. And I set that business up really nothing much more of an just a seed of an idea on a really shoestring budget. And I struggled with it for the first 18 months. And then I got with the help of an amazing marketer, I kind of turned the corner and the business grew into a market-leading multimillion brand which had its high. It was making a million pound profit a year. And it kind of led me to winning all sorts of awards and that was what got me the invitation to go on BBC TVs Dragons Den. So I starred in the first two series of Dragons Den here in the UK which has since been syndicated worldwide. So that was about seven years ago. So that really changed my life because it opened up a whole new world for me in the enterprise sector. And my life these days is really about inspiring, empowering, and helping other entrepreneurs on their business journey and Im very fascinated about money and prosperity, what creates wealth, what pushes wealth away, and also on a wider level, some of the dynamics of whats going wrong in our current economies.
Melanie: So, all of that experiences had sort of brought you to a point where youve made a transition from the old school way of doing business into a different model now which the old school tends still tends to look at as being a bit [0:04:24] [indiscernible]. So what exactly created the transition from what youve just described to where you are now? Rachel: Well, its interesting because I would say Im a bit of a high breed creature so I have one foot in the new paradigm so in the metaphysical world, in the fourth dimensional world. But I also have one foot very much in the material realm. And its interesting for me because a lot of my clients, I do love mentoring, a lot of my clients are very much in that fourth dimension metaphysical world. And theyve kind of lost connection with their ability to flow money. And so, theyre doing great work in the world but theyre often penniless. Theyre not in flow. And actually, its very frustrating. And so, a lot of my work is about really getting people to connect from the I guess from the highest chakra presence into the lowest chakra. So once youre in alignment, youre much more powerful when youre in flow of prosperity in my experience because we do still live in a material world and youre not as valuable to people if you are in a place of I guess poverty consciousness. Melanie: Go Beryl. Beryl: Yeah. I was going to ask you about in the previous conversation, you talked about how we can be prosperous even in these austere times. So would you just like to say a little bit about that philosophy? Rachel: Well, its interesting because I was doing a big talk about prosperity through adversity actually to a big corporate audience in January this year. And I was looking up the meaning of the word prosperity and its actually the antonym for austerity. So its the exact opposite. So its quite interesting, isnt it? That the government have chosen to take this route of austerity measures to get us out of the economic situation whereas actually, I would be, if I was in charge, if I rule the world, I would actually be going in the opposite direction and trying to create a prosperity consciousness because prosperity consciousness is really about expansion and about wealth creation and then start bringing peoples energy out whereas austerity is essentially a place of fear.
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And when were in a place of fear and our vibration is low and were surrounded by debt, were actually getting into quite a low vibration and its actually quite difficult to create wealth from that low vibration place. So I think actually, the government is kind of in a way, shooting themselves in the foot because were not creating an atmosphere for wealth and prosperity and actually moving into a more abundant place. Beryl: Its interesting what you say about that in terms of it creates a lot of fear because when were in fear, we cant be really creative, can we? Were pumping out the adrenalin in a negative way and things start to shut down and then we make decisions which actually perhaps arent yeah, crap. Yeah, lets face it. Rachel: Absolutely. Beryl: And not moving us to that place. And I know that you have you are doing some work at a very high level with banks and the city and corporations. Can you just share with us as much as you can, if, lets hope they are, minds are changing or how youre encouraging them to think differently? What is the key there that unlocks it for them? Rachel: Well, there are a lot of different topics in there. I did a talk to a big bank very recently and this it was quite interesting doing my research about because this bank was very much in its masculine energy and I was actually talking to their female executives about feminine energy and this wasnt really about gender difference. It wasnt about girl power which tended to lead us women into being as strong as the men and the fist in the Venus sign. Im really talking about feminine values and the legend of the eagle and the condor about the masculine and the feminine balancing out. And I think that the challenge which has happened for a lot of people in the corporate workplace and certainly myself when I was if I think back to my Red Letter Days era, that multimillion pound high growth business, I was really working for my masculine energy. And I think a lot of women are drawn to that kind of Athena. And its actually quite exhausting for women. And I think that there needs to be a shift in the way that business is run to bring the masculine and feminine back into balance because weve seen
that this excess masculine energy has caused a lot of problems in the world. Its been chasing money. Its all about greed. We havent looked after mother earth. Were not connected in on a spiritual level. And there needs to be a rebalancing very urgently and I think the corporate world is slowly waking up to that. Beryl: Thats interesting because there can be this kind of political correctness thinking where just put more women in parliament and that where we address the balance. But actually, listening to you, it makes me think, if you think about Margaret Thatcher, she there wasnt very much feminine energy there, was there? It was masculine through and through. Rachel: Well, this is the thing. And so, we have created institutions which are essentially masculine and then we wonder why well, why arent there more women breaking through the glass ceiling? Why arent there more women at forward level? Well, most women have actually opted out because they dont want to work from 8AM to 8PM. They and actually, a lot of women are going into business because life Ive got five children. Theres no way that I could have had five children and have that kind of parenting relationship if I have been in the big corporate and the pressures of that. So actually, women are being drawn to go into business in their own enterprise because you can create your own world. You can work with your energy. You can fit your business around your lifestyle. You can have time out and you can shape it the way you want. And so, whats happened is in parliament, with the stock exchange, the way that most corporations are run, they are run in a very masculine way. So actually women, rather than trying to go in there and have to then be drawn into their masculine energy are just opting out and deciding, Actually, I dont want this. So its interesting, yeah. Melanie: What I was going to say and because people do get confused when we talk about masculine and feminine energy, Im wondering whether youre finding obviously, women will be taken to this because they understand the pressures. Im wondering whether youre finding that enough men are opening up to this. Rachel: Theres definitely a shift. Its really interesting because Ive been doing speaking for seven years now to lots of business type audiences and
seven years ago, when I talked about any metaphysical topics, the men would sort of fold their arms and switch off and kind of set back in their seats and think, This is just [0:11:53] [indiscernible]. Whereas now actually, the men are starting to lean forward and I think the big turning point in that, the big shift has been Steve Jobs. And when he died, and actually I was in an event in Newcastle very shortly after and there were a lot of men in the audience and actually, one of the men said to me, Rachel, given whats happened with Steve Jobs because obviously, all these shrines were erected to him outside Apple shops and it was just like incredible, he actually said to me, Rachel, do you think business is the new religion? And I just thought, Wow! That is just amazing. If you think about it, the real breakthroughs that are being made in our society and the economic breakthroughs are not being made by governments, the governments are trying to preserve the status quo. The big transformations are being led by the entrepreneurs. So its actually quite an exciting time. Melanie: So go on Beryl. Beryl: No, your turn. No, carry on. Melanie: Well, because based on what you were saying, its making me think of the 2013 Lucky Prosperity Mentoring Spiral that youve set up. And Im wondering, is this the essence of what is the essence of it? Is this the essence of what were talking about to encourage more of this open thinking? Rachel: Yes. Well, the Lucky Prosperity Spiral that I set up in January this year was really inspired through my experience of creating or co-producing of the 12.12.12 One World Event which was a collaboration in its essence. And I co-produced it with Marie-Claire Carlyle. But it was really a collaboration of an amazing group of people. So everyone bringing their energy together, their tribes together and literally from nothing more than a conversation in an 8-week period, weve manifested this amazing event in London. It was like a 5 hours long. It was a whole like a variety performance of lots of different spiritual styles,
everyone from Diana Copper through to Stewart Pearce through Nikki Slade and we had some incredible people, Jason Chan, and amazing [0:14:21] [indiscernible]. And it was incredible. And we attracted almost 1200 people into the event. So the whole thing had a wonderful energy and it just really struck me how powerful collaboration is because up until now and I think through the Law of Attraction and a lot of things like The Secret DVD, its all been about what do I want? OK, heres my vision or this is what I want. Heres my definite chief aim statement. Heres what I want to manifest. But when people come together collectively as a collaboration to manifest something together, theres an exponential increase in the ability to manifest. And so, off the back of doing that project, I kind of thought I was thinking, what do I want to do in 2013? And I decided to create the Lucky Prosperity Spiral which is its actually quite a small group but in its essence, its a collaboration of people coming together or with a united aim to create prosperity in their lives during 2013 but as a collective. So its just not a mentoring group where I just tell everyone what to do. Its the whole group coming together in support of one anothers combined success. And for me, its a bit of an experiment to see how the dynamics of that works so Im actually also quite interested in the dynamics of prosperity. A lot of people say they want wealth or prosperity or to get into flow but then when you actually watch their actions, theyre not always in sync. Melanie: Seeing how it has coming out, yeah. Rachel: So, its fascinating stuff for me. Melanie: I was going to ask a question Beryl: Let me come in there then. So what Im hearing is I think is that I love the way that you talked about energy because everything in the universe is energy. So why shouldnt we view money as an energy and see it as a benevolent force? Rachel: Absolutely.
Beryl: When you touched that on, some people seem to self-sabotage, dont they? They seem to be just on the cusp of success and then something happens, doesnt it? Whats your take on whats going on there for people? Rachel: Yeah. Its really fascinating Beryl, because to me, money is just like water. I mean water in itself has no flavor. Its just a carrier for whatever you add into. And so, it can be benevolent but you can pollute water but it can also be it can create life. And its the same with money. That money is inherently neutral but we attach a lot of stuff into it and its very easy, you may have read this stuff and seen this stuff by Morgana Rae about the money monster. A lot of people have created the money monster. That money is the bad guy and theyve attached a lot of negative emotions to money. So theres a lot of anger, resentment, bitterness, guilt, shame for asking for money, feelings like money isnt spiritual and therefore I cant charge for my services. And so, its kind of recognizing the relationship you created around money or what youve attached into it and then to create a much more benevolent relationship. And so, I will just give you an example of that. Im just going to reach over here. Sorry. Beryl: Go on. Rachel: But you just inspired me to show you this. I actually had a client came to see me and actually for a mentoring session and actually, she does feng shui. She gave me the money in a red envelope, a plain red envelope. And so, I just with this envelope, Ive written prosperity on it with all the kind of money signs right on the back. Its just connecting it into love. Thank you universe for sending me this person and this will kind of sit there. And its very symbolic that actually that money has a tremendous exchange of love because someone valued me enough to pay me for my services and then in return I hopefully, gave them amazing value. And when you get into that nourishing exchange of benevolence where money is a very enriching thing, its very empowering. You can shift your relationship with money and I think that is to me, thats really essential because if youve got a negative relationship with money then its very difficult to get into flow.
So I think recognizing the kind of negative any negative youve attached into it is very important as a starting point. Beryl: That makes me think about, Ive heard you talked about the three Fs around money. Would you like to just share what those are? Theyre on prosperity. Thats for prosperity. Rachel: Yeah, its really about prosperity because I mean if I think back to the year when the peak of Red Letter Days when were making a million pound profit, I mean you would probably describe me as rich at that point. But actually, my life wasnt very fulfilling at all. It was quite interesting when I look back, my life was quite empty because I was just like focusing on chasing money, making money, and Ive created this huge money-making machine which was actually very stressful. It took up most of my time and it wasnt actually very happy life. And so, when I was thinking about the Prosperity Spiral, when youre trying to think, what does prosperity mean? So I came up with really my definition which was the three Fs. Number one is about being in flow. And being in flow is very different to actually having a huge kind of bank full of money. Being in flow is kind of having faith in the knowledge that theres a kind of stream of money that anytime you need some money, you can go and dip in the stream and get the fresh water essentially. Get the money. So even if youre wiped out, if you are able to flow money, even if financially wiped out, it doesnt matter because you can just flow some more. The second F is fulfillment. And that is really getting into a place where you are really serving. So youre being of great service to others or creating great value in the world. And that in essence, is incredibly fulfilling to be in a place of service because most people think, What can I take? How can I make? which is energetically very taking energy whereas actually if you are in a giving place, its much easier to flow. And the third thing is really about freedom. And I think I see a lot of people particularly in my mentoring world who come to me and theyre very stuck because theyre trapped maybe in a job that they hate, maybe theyre working with clients that dont bring them joy or that the relationship is not as nourishing as it could be. And I think the problem with money is that we all get trapped in situations where were in a place of fear and we dont want to let them go and we dont because were not in a place of faith and
trust that because in my experience, if you let the job that doesnt work go or the relationship that doesnt work go, then in the space youve created new much more nourishing stuff can flow in. So its kind of moving from fear to faith really. Yeah. So I think when you get into the three Fs, so flow, fulfillment, freedom then actually, thats the recipe for a very prosperous life. Beryl: So when you look at when you look back Rachel, I mean because youve had a fascinating journey in business, havent you? Theres no doubt about it. Its been fascinating. When you look back, with the knowledge that you have now about money and business, what would you have done differently back in those Red Letter Days? How would you have managed your life, the stresses of it? What would you have done differently, Rachel? Rachel: Well, a lot of people asked me that but I think life is a journey. And so, Ive been taking on exactly the journey that I needed to go on and Im in exactly the right place now with exactly the right tools because I think that for me to be powerful at helping others, I actually had to go through my own meltdown. And its an interesting think about this idea of being squeezed to the vortex. And actually, a lot of people whose work is about their work is about their life passion, their sole purpose, quite often they have been squeezed to this vortex so the healer gets very sick or someone whos about love and relationships go through a divorce or someone whos all about money and wealth creation goes through a financial meltdown. So its almost like being squeezed through that vortex which is like very transformational, a bit like giving birth. Its like the baby goes from the womb through the very small space out into the world. And I do think theres a lot to be said. But actually, when life sends you that kind of meltdown experience, those breakdowns, theyre actually heralding an amazing breakthrough. Beryl: And thats really easy to say afterward, isnt it? Of course, its really tough when youre in it. Rachel: At the time, you cant see the whole picture. And thats the thing about having trust and faith in the abundance of the universe is that you cant possibly see the whole picture in your left brain logic or mind. You can
only see a tiny little window. So through your window, it looks like a disaster. But actually, when you look back on it, you see, oh yeah. Well, if that hadnt happened that would not have led to this which led to that which led to that. It is that pitiful thing. Its getting back to Steve Jobs about joining the dots. The synchronicities of your life that gave you all of the key ingredients to create the magic that you are born to do because were all being drawn to our higher sole purpose at the moment. So, when you see that life is a journey and you may not understand it but you live and trust in faith that youre being sent exactly the right people, opportunities, learning experiences, and you live in that kind of flow without resistance, that to me is quite exciting and thats a very adventurous way to live life because youre not in a place of fear. Melanie: Absolutely. So this makes me think of your, is it 28-day Alchemy? Rachel: Business Alchemy, yes. Melanie: Yes, Business Alchemy. Is that the kind of journey you take them on? Rachel: Well, I created Business Alchemy because I wanted the thing is when you work in the world of prosperity and helping people transform their financial fortunes and particularly at the moment and I know this from going to events, 99% of people are in a place of struggle around money. They probably got a lot of debt that theyre paying off. Maybe theyre not in flow, bills amounting. And so in that situation, you dont actually have lots of money to get help with. So I just really recognize that I needed to create a very low cost tool that would really help people to get into flow around money. And I also knew from my seven years of doing mentoring that if peoples mindset is not in the right place, its very difficult any amount of business marketing tricks arent going to work. So I just thought, what is a very inexpensive way that I can get all of the stuff that Ive learned and Ive learned Im a bit of a [0:25:59] [indiscernible] for knowledge so I read all the books and Ive watched lots of great speakers.
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So I just thought Ill condense all of this knowledge into 28 days of videos so every day you get a video. Its about five minutes long and it just takes you on a journey towards really opening your vibration around money, understanding where your blocks are. There are some basic marketing stuff in there, just really basic stuff about how to transform your business. And the interesting thing about the feedback that I get from that because over 700 people have done Business Alchemy now, in fact, its my most successful mentoring program ever, that actually what happens particularly after about seven days into it, people start magic start showing up and it might come in the form of a premium bond win or suddenly they got some money from that filled forms that they completely forgot about or a new plant magically shows up. And so, when youre actually getting into that flow, the universe does send you lots of magical stuff and thats a real its a great sign of being in flow and when the magic starts to happen and show up. Thats really lovely and that to me is the nirvana. Its difficult to stay in that place of flow so Im actually quite interested in why people get out of flow and what shuts down the magic like you were talking about self-sabotage, limiting blocks, all those things. How do we unconsciously switch off from flow? How do we lose our connection? Thats quite interesting. Beryl: This is listening to you, I hear how empowering it is to be mentored, to be coached because at that it stops you having to do stuff on your own because many people get stuck on doing stuff on their own and particularly if youve had a, lets call it a failure for lack of a better word, in business. You can go into your shell. You can be an embarrassed. You can partners say, Dont waste any more money in all this kind of talk. And thats quite hard to get out of that space. But when you step into that space to work with somebody, well obviously like yourself and in a group, its a lightening of the energy. Youre not the only one. Other people have done it before. Other people have fallen flat on their face. But actually, isnt that part of the process? Rachel: Yeah. Beryl: They say every successful entrepreneur has had probably gone bankrupt a couple of times, Dyson, Branson.
Rachel: Well, the thing is if youre not failing, youre probably playing it too safe. So actually being unafraid to go out there and try stuff and this is one of my things that I teach is every ten things you try or every ten sales calls you make or every ten products you introduce or whatever it might be, the general rule is 80% of them will either kind of fail or be [0:28:55] [indiscernible] and only two of them will really hit the spot, will really come off. And you dont know which two they are quite often. And so, the problem is when most people try their ten things, they focus on the 80% that go wrong and fail and they think, Im a failure. This isnt going to work. Im never going to make any money. Rather than focusing on the two they have gotten right and saying, Well, the other eight were learning experiences. Im going to focus on two and punch the air in gratitude for the two thats on right and Im going to now try another ten things and I hope that two more go right. Because we get more of what we focused on so if you focus on the 80% that went wrong, youll just get more failure. If you focus on the two things that went right and punch the air and say, Yes! Thats great. Then you get into this flow of, Right, lets try ten more things because Im anxious to see what two of these work. And yet, thats how you get into this spiral of increasing your vibration really. And thats all I do is take people from a low vibration typically fear, anger, resentment, bitterness, struggle. And open them up into a place of empowerment, joy, having fun with it, trying things, testing things, playing with it. Beryl: So heres a question, a little bit of a left field question, Rachel. This is fascinating stuff and what this making me think is because Melanie and believe at Wired for Success that how you do one thing is how you do everything, so do you see with your clients that they might come to you with a business issue, business idea they want to get moving and that as that happens and that vibration lifts, are other areas of their life changing? Are you seeing that theyre happier, theyre maybe more interested in getting fit or getting healthy or sorting out relationships, is this whats happening? Do you see that? Rachel: Well, I think any time youre in a place where youre stuck, where youre stuck with money, youre quite often stuck in other places in your life. And I certainly know from my own experience that actually when youre
trying to shift your vibration whether its around money or any other area of your life, then there is a knock on effect to everything. And shifting your vibration isnt just about mindset. Its about exercise. Its about the food you eat. Its becoming more aware of your energy and your cycles. I mean the big thing that I did last year was to actually stop drinking alcohol. And it was actually quite incredible to notice just and I didnt quite realize it at the time I was drinking but just how much that dulls your intuition, your clarity, it takes your energy down, youre losing lots of hours every day that you drink from sort of being a little bit kind of fuzzy in the morning. So its just being really aware of your personal energy and that affects every hour of your life and also, the world or energy of your surroundings. So Im very into feng shui as well. So what your surroundings say about you and how can you shift the energy of your environment to draw prosperity in. Beryl: So it sounds like the alcohol was like a coping strategy but when your vibration starts to lift, you no longer need a coping strategy. Rachel: Well, you recognize more. Like I mean occasionally, I do think, Oh, wouldnt it be nice to have a glass of wine right now? And I think, well why do I actually really want it? And usually its because the kids are going crazy and Im like, I need an anesthetic. Beryl: I remember those days, yeah. Rachel: Or maybe Ive come off stage and I just sort of wanting a reward for like facing my fear or maybe I didnt feel I was as good as I could have been. And so, when you actually recognize why you want the alcohol or maybe its just because Im feeling nervous and shy or Im going to a party and I need to kind of take the edge off or whatever. So when you actually recognize why you want the drug or the fix, then you can understand the dynamic of you because when you are numbing all those emotions and youre not living with them, youre not exploring your fear or your melancholy or your stress. Beryl: Yeah, youre suppressing it.
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Rachel: Youre just damning it down and so youre kind of damning down your life experience really. Beryl: Yeah. Melanie: So I suppose then the introduction of feng shui and even, I noticed youre into Nine Star Ki, the cycle of prosperity, I suppose thats one way of getting people to step back and reflect and notice. Because if theyre aware that theres a cycle or theyre using feng shui to notice the impact of their environment on both on whats going on inside and vice versa. So whats outside is a reflection of whats inside. I suppose thats another way of them being able to question their actions and make better choices, better decision. Rachel: Well the thing is, when you as Beryl said, when you understand that this is just a sort of vibration you live in and nothing really exists. This material realm doesnt actually exist. Its just made the empty space and were just interpreting the vibrations of this hologram into our interpretation of the world. And when you start getting interested in energy work then youre interested in all aspects of it so quantum physics and then you get interested in feng shui and then you get interested in because feng shui is energy through space and Nine Star Ki and astrology are energies through time, the cycles of time and different energetic impacts to us as a species, to humans individually and collectively. So it just becomes fascinating because the more you learn, the more you want to know and it doesnt actually matter what area youre looking at whether its shamanism or I dont know, past life regression or feng shui. Its just all enriching your ability to kind of understand the dynamics of energy. And I think its really fascinating so Beryl: And listening to you Rachel, youre happy. Youre clearly very happy with where youre at right now. That makes me think, was the old Rachel, I say the old Rachel and many other people in that kind of business model, taking life a bit too seriously, taking business too seriously. [0:35:37] [Indiscernible] lighten up about business and actually just see it as a bit of a game because were all going to die one day, arent we? Rachel: Yeah. Well, I do think actually, when youre having fun with it, its really interesting with the 12.12.12 experience that when we were having
fun with it and were in flow, were working from our passion of wow, what great stuff can we include? Everything was flowing and the magic was running. But the minute it started to get into anger or frustration or money, everything kind of stops. It was almost like we put the foot on the break. And so, I do actually see that when youre in passion and flow and fun and laughter and joy and what amazing stuff can I create today type energy then its very productive. I mean having said that, my base element is really well, its wood and fire. So I have my energy a lot of my energy is fire energy which can easily become anger. And I recognize that Ive got a lot of anger in me that comes flares up like a solo flare. But I think its about really and I think a lot of I noticed this when I work with a lot of people, they try and cover up their anger and really neatly contain it because they want to be all about love and light. But the thing is, when you own all of you and you really own your dark side as well, you recognize and own it all and so, theres no dark, murky bit of you that you dont live fully in integrity with. So I think actually, thats my being authentic I think is very powerful. So I am quite authentically me whether Im in happy mode or angry mode because yeah, I do get quite upset about stuff sometimes and particularly in a quality or governments and all those kind of stuff. Beryl: Dont get me started on that either. Yeah, because I have a lot I have a huge amount of fire so all of this is resonating. Melanie: Yeah, were both fire and wood. Beryl: Yes, were huge fire. Rachel: Yes. Beryl: I understand that. And Melanie and I had some help with a chap called Nick Haines who weve interviewed about all those Chinese energy topics. It was fascinating. And he explained to us and Im hearing it from you as well, we mustnt suppress that part of it. With these elements, there are two sides to it and one side is of course empowering and were in our flow and we just dont know how genius we are because other people look at us but its natural to us.
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And then there is the other side that kind of can flare up which we have to kind of be aware of but we dont need to let it become our personality. And its just all that youre saying is I think be aware, notice it when its happening and dont suppress it. Be OK with it. Rachel: Yeah. And investigate it. What is the thing that caused that thing to happen? Beryl: So, I want to draw you back a little bit to, youre going into businesses because this fascinates us because we often talk about what can we do, how can we play a part in creating change in the systems that are clearly broken? I know in a conversation we had with you before, the education system keeps kids small. It stops them being creative. You learn by routes, repeat what we say, dont think for yourself. Well, how that going to grow us a new world of entrepreneurs and individual thinkers? So what are your maybe plans or thoughts or dreams around all of that Rachel? What would you love to create around those things? Rachel: Yeah. Well, I totally agree with you, Beryl. I mean I got my sons report the other day and it said, Paul could be a success if Oh God! That was just so disempowering, isnt it? Beryl: And probably, if you talk about school, he could be a success. Yeah. Rachel: And the thing is, I think we have to understand that our whole system is all about command and control. Beryl: OK. Rachel: And so, the government is all about command and control as is policing, as is our justice system, as is education. And I dont think that by fighting the command and control system is actually going to be very effective. So what an entrepreneur would do is basically to create the stuff that you do want because if you focus your energy on what you dont want or youve been fighting what you dont want, you just get more it digs in more. So actually, if were just really focusing energy on positive solutions, I mean for example with my kids, they probably learn more from the video games theyre playing than they probably do with lessons. And the interesting thing
about if you look at the gaming industry is most of those apps and games and play stations, whatever, are all about fun guns and fighting and warfare. And its really interesting, isnt it? That youve got my kids, if you give them a weapon, they could probably a machine gun, they could probably strip it down and rebuild it from their experience. And I know I probably shouldnt allow them to go on those things but again, thats command and control. And so, its interesting how are children are learning not just from school, from the whole myriad of different ways and from media and its I guess its how we can create things that are empowering and nourishing in a world where theres a lot of people happy to create things that arent empowering and nourishing, if you get what Im saying. Like in a world of trying to get the kids to eat healthy stuff where youve got fast food chains pumping out the opposite. Thats the challenge, isnt it? Beryl: It is. And its interesting what you said because I read recently that surgeons of the future will be those that have been incredibly good on those gaming things, on those video things because they will be directing a robot to do that kind of surgery. So we mustnt kind of throw the baby out of the bath water. Thats whats youre really saying is that we must be open to this kind of a bigger version of what education is. Rachel: Yeah. And I think its very important, the media youre choosing. So when people for example, a lot of people whose businesses, their personal brand, theyll think about writing a book for example. Whereas for me, I found that for example, the Business Alchemy which is video-based content was actually a far more powerful and far more engaging way for me to get the message across than writing a book. And actually, I managed to do the whole thing in seven days and get it published to market literally because I was able to just film the videos with a cam myself and publish and create the thing and get it out there to my tribe. Whereas if Ive gone down the publishing route and getting some miles to distribute, it might have taken months. So I think its a really interesting thing about what medium youre using for your passion. Beryl: Indeed.
Rachel: Of how to get your stuff out into the world and how to make that impact is the best impact through school or is it through creating and art or is it through creating an amazing TV program or some kind of challenge. So its just thinking differently about how we impact change. Beryl: Yeah, that makes me think also, I know youre like us, youre a fan of Seth Godin. Its fascinating the way he talks about marketing and I learned so much from him. It doesnt matter what business idea you have. If you cant market it really well. But marketing has changed, hasnt it? Do you want to talk a little bit about how its changed say from your Red Letter Days to what youre doing now? Rachel: Well, the interesting thing if I look back at Red Letter Days and funny enough when I actually did read my first Seth Godin book which was Purple Cow, I think which came about late 1990s, early 2000 time. When I read it, I thought, Oh my God! Im reading about what wed actually been doing with Red Letter Days. Because our whole emphasis was to create amazing experiences so we were just thinking what amazing experiences could we put in our Red Letter. And lets put in and we had trips on Concord and then we saw that the news of the guy whod gone into space. He bought a from the Russians, he bought a space trip and it was $20 millions. So that was our ultimate experience. And so, we were creating Purple Cow experiences and that was creating lots of publicity around you could fly to make fighter jets and all this kind of stuff. And what the message really is, is marketing isnt something at the end of the process. You create the product and then you try and flag it and do lots of advertising. Its how do you create products which will really engage people with their amazingness? And how do you actually build the marketing into the heart of your business and dare to be different and be innovative and bold and completely transformational in your thinking? And I just love that way of approaching marketing of what amazing stuff can I create today thats going to transform peoples lives. And I think you can work from that basis. Because I mean, in my Red Letter Days era, no matter how much money we threw at marketing even in the times when we were spending a million pounds on TV ads, consistently, 81% of our business came from
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recommendations and referrals. So we really got the understanding of the importance of goodwill and word of mouth. Beryl: Yeah. Rachel: And the tribe which I started that business not just before the internet, before mobile phone, that long ago and it was very slow born. It was people over coffee mornings, giving [0:45:50] [indiscernible] to their friend and asking for two [indiscernible] so they could give one to someone else or their sister. So thats quite slow born word of mouth. Now, you put the power of the internet underneath that. You can have hulkistic growth if you get it right. And thats the challenge is creating something that dares to be different and is extraordinary. Beryl: Well, youve certainly done that Rachel in your time and youre still doing it. Were thrilled to hear. Were mindful of your time. You have those five children. You have a business to run. Rachel: Theyre all at school at the moment. Beryl: Well, you deserve some time off then. So, this has been fascinating. And firstly, Id like to say, weve barely scratched the surface of what you have to share, Rachel. Could we ask you if you would be kind enough to come back and explore more topics around all of these subjects? Rachel: Yes, Id love to. Thank you. Beryl: That would be wonderful. So summing up, what would you what kind of last message would you give to people who are perhaps in a situation where they want to move forward with their finances around business, maybe theyve had some difficult times and theyre doing that beating themselves up thing, what kind of advice would you give them right now, Rachel? Rachel: I think the key thing, if people are really in a place where theyre stuck around money and things arent flowing and theyre really struggling, its very easy for people to get lured in completely the wrong direction and that is to start looking outside of themselves to how can they make money and what can they take, what can they sell? And I really would say to
people, really just come back to your center and ask, how can I serve, what amazing stuff can I give to people? And this is where the tribe is so important because if you have got a tribe of followers even if its only a few hundred people in your database, dont just second guess and create something and just try and flag it to people. Ask your customers. Ask your tribe, What are your problems at the moment? How can I help you? What are your issues? What can I help you with? And also around price points, how much would you be prepared to pay for that kind of thing? And its in that knowledge and in that place of giving great service and creating amazing things for people, thats how you get into flow. So, I would actually really say to people, really go back to your core and start saying, what can I give as opposed to what can I make, what can I take because it completely shifts your energy. And people, when youre in a place of giving service products, experiences, amazing stuff, people love that kind of energy and they really want to do business with you. Beryl: And its a clich I know and I hear you talking about giving but everyone does have something to give, dont they? They do all have a gift. Its not always easy for them to see that but you must see it in other people. Rachel: Absolutely. I mean there is an amazing blog I saw the other day which is just a guy. He had crumbly nail syndrome on your toenails. Melanie: Oh yes. Rachel: Fungal nail thing. And hes just written a whole blog about fungal nails and how he cured his fungal nail. And then and the only product was a link to the product that you could buy. So he didnt even know the fungal nail treatment product. He was just recommending it because that was what cured his nail and he did a whole blog about it. And so, he wasnt even selling anything. He was getting an affiliate commission on every time someone clicked the link and bought the lotion. And that was the whole business for him and it was all based around his fungal nails problem. Beryl: It doesnt need to be hard work, does it?
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Rachel: No. It can be any it can be a really simple thing like how to groom your dog or how to grow daffodils. It can be and that I think this you really hit on something here because everyone who is thinking of going into business thinks they have to have the big thing, this amazing idea thats just going to blow everyones mind or theyre going to become the next Apple and theyre like, Oh my God! The pressure of coming up with this idea. I can never do it. They dont actually think of it in a very small way of just simply just creating really simple stuff using paper buttons. Even on eBay, its so simple these days to open revenue streams everywhere. Beryl: Yeah. Rachel: Really getting into the light, flexing your muscle of money creation and flow just by creating lots of simple stuff in lots of different places. Beryl: Theres a great story about the young girl. She went to like a department store to get a job as a makeup demonstrator. I dont know if you know the story. Rachel: No, I dont. Beryl: She didnt get the job but she just loved doing makeup. So she went home and she just did loads of YouTube about how to apply blusher and foundation and all that kind of stuff. And she got so many views that the company, Im looking her name, the company who had turned her down for a job then came and wanted to sponsor her YouTube channel. Rachel: Wow! Beryl: And all she did was what she loved. Rachel: Yes, exactly. Working from your passion and that is the thing is, when you work from that desire to help people and serve people even when youre not making any money for it, youre just doing a YouTube channel because you love it, the money starts to show up. And that is a really interesting magical thing when you start focusing on giving and being in service through love and youre really in that place of flow, the money starts to show up. And it doesnt always show up from exactly where you
think its going to come from. It can come from all sorts of different sources. But it just starts showing up. Its really, really incredible. And when that happens, I think thats really magical. Beryl: So if people want to share a bit of magic with you Rachel and come and join you, where can they find you? Rachel: Well, the best place is my website, RachelElnaugh.com, if you can spell that. And all of my products are on there and my blog is always full of all sorts of observations about a whole eclectic range of things and you can see my book and Business Alchemy and the Lucky Prosperity Spiral on there. So its full of helpful information if you want to get into that prosperity consciousness. Beryl: OK. And youre on social media? Rachel: Yes. Im only really on Twitter. Actually, I love Twitter. Im not really into Facebook or the others. So the best place the best thing to do is to follow me on Twitter@RachelElnaugh and my surname is spelled E-LN-A-U-G-H, for those of you who cant spell it. Beryl: Well, well put links to all of that underneath this interview Rachel so people will find you. And I know that they will love to. So this has been fascinating, a wonderful learning experience for us, Rachel. Were thrilled that you could spend some time. And as I say, we would definitely like to invite you back sooner rather than later. Rachel: OK. Beryl: I would just like to say thank you to everyone for tuning in to todays episode of Wired for Success TV. If you are watching this on our site, please comment on the box below and Im sure Rachel will come along and answer some of those comments, wont you Rachel? Rachel: Yes, I will. Thank you very much for inviting me on. So thank you everyone for tuning in to todays episode of http://www.WiredforSuccess.TV. We would just like to mention before we wrap up that if youre watching this episode on our site, then please
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comment in the box below and leave any thoughts and questions there. Rachel will come along and answer them for you. If youre watching this on YouTube, then please subscribe to the button above and if youre listening to this on iTunes, please subscribe to our podcast channel https://itunes.apple.com/gb/podcast/wiredforsuccessspodcast/id566108797 and feel free to post a Review there.
If youre watching this on any kind of social media, then please feel free to share it with all of your friends. Were Wired for Success TV at Facebook and on Twitter. https://www.facebook.com/WiredForSuccesstv https://twitter.com/WiredSuccessTV Lastly, wherever youre listening to this episode from, if you havent done so already, please just shoot over to our main site http://www.wiredforsuccess.tv and join our newsletter for updates and content by adding your name and email. If you head over there, there will be a transcript of this episode too. We reply to all comments and suggestions and we would love to hear from you. So thank you for tuning in. Remember to tune in for the next episode of Wired for Success where we help you to master the seven areas of life. So from me Beryl and my co-host Melanie and from our interviewee Rachel, we bid you farewell and next time. So, if you would like to say good-bye.
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Copyright: Wired For Success TV 2013 All rights reserved. No part of this transcript may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, unless full credit is given to wired for success TV and a link back to www.wiredforsuccess.tv is included in the use of the material. Disclaimer All the material contained in this transcript is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material. Whilst every attempt has been made to provide information that is both accurate and effective, the authors do not assume any responsibility for the accuracy or use/misuse of this information.
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How To Enter The Prosperity Zone With Rachel Elnaugh (Episode 46) Wired For Success TV

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How To Enter The Prosperity Zone With Rachel Elnaugh (Episode 46) Wired For Success TV

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How to Enter the Prosperity Zone with Rachel Elnaugh

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