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The South Asian Times (TSAT) is a prominent newspaper for the South Asian community in the United States. It has a weekly print circulation of 120,000 readers across several states. In addition to news coverage, TSAT aims to connect South Asian readers to their community through special issues. It also has an online presence to complement the print publication. The document promotes TSAT as an advertising platform to reach the affluent South Asian demographic in the US.
The South Asian Times (TSAT) is a prominent newspaper for the South Asian community in the United States. It has a weekly print circulation of 120,000 readers across several states. In addition to news coverage, TSAT aims to connect South Asian readers to their community through special issues. It also has an online presence to complement the print publication. The document promotes TSAT as an advertising platform to reach the affluent South Asian demographic in the US.
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The South Asian Times (TSAT) is a prominent newspaper for the South Asian community in the United States. It has a weekly print circulation of 120,000 readers across several states. In addition to news coverage, TSAT aims to connect South Asian readers to their community through special issues. It also has an online presence to complement the print publication. The document promotes TSAT as an advertising platform to reach the affluent South Asian demographic in the US.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen
76 N Broadway, Suite 2004, Hicksville, NY 11801 | Ph: 516.390.7847
Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info Forsythe Media Group, LLC Greetings, We welcome you to experience our newspaper, The South Asian Times, which is a widely-circulated and recognized publication for the South Asian community in the United States.
The South Asian Times has attained leadership to be- come a prominent South Asian newspaper within the US. An encouraging response from the community has enabled us to expand our circulation and reach large South Asian populations in New York, New Jersey, Connecticut, Pennsylvania, Virginia and Washington DC. Both our print publication and online portal have provided our readers and advertisers a platform to ac- tively interact.
We take pride in our commitment to maintain the high- est standards in journalism, value-based content and design.
We strive for excellence in journalism and deliver tan- gible results for our clients. If the affuent South Asian community is your target demographic, we offer you our customized advertising solutions, both in print and online media.
We invite you to see our Media Kit, and to initiate a dialogue with us. We look forward to working with you to serve the South Asian community. Warm Regards,
Kamlesh C. Mehta Chairman The South Asian Times The South Asian Times The South Asian Times (TSAT) is a prominent publication for the South Asian community in the United States. This weekly paper is a voice of over 3.4 million South Asians in the US and a channel to link the aspirations of the South Asian community to the stories that affect it locally and globally. The paper is published from New York, which reports the highest num- ber of Indian, Pakistani, Bangladeshi, Sri Lankan and Nepali communities in the USA. With encouraging response from the community and increased circula- tion, TSAT now reaches 120,000 print and online readers. Our print edition reaches South Asians in New York, New Jersey, Connecticut, Pennsyl- vania, Virginia and Washington DC areas. We pride on offering a family-orient- ed and value-based weekly covering glocal issues of interest to the South Asian diaspora. Along with the weekly editions, we present special editions from time to time, which draw huge appreciation from the readers and ad- vertisers. Digital Edition Website: www.TheSouthAsianTimes.info The print publication is also comple- mented by an online portal, which is an active platform for interaction be- tween the readers and advertisers. Previous editions along with latest news from all over the world is avail- able on the website. Objective Journalism We strive to obtain excellence in journalism and take pride in our commitment to maintain the highest standards of journalism and provide value-based content to our readers. ROI for our Advertisers In addition, we remain committed to provide return on investment to our print and digital clients. We also pro- vide marketing analytics to give you a complete account of your marketing investment. Services offered We also offer customized advertising solutions, both in print and online for you to effectively target the affuent South Asian community. Our team works to design advertisements and write advertorials. Innovative work culture We pride on having a participative and innovative work culture. Our team of designers and content experts design advertisements and write advertorials for effectively targeting your product or services. Our readership comprises of the affuent and educated US based South Asian commu- nity, including small businesses. This demographic is a viable target audience for adver- tisers aiming to expand their brand awareness in this community. Some facts about the South Asian demographic in the US: Indians constitute the second largest Asian American group in the US after Chinese 68.6% have a Bachelors degree or higher, having the highest educational qualifcations of all ethnic groups in the US - Professional occupations in Medicine, Law, Finance, Education, Engineering and Technology 56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44% of Bangladeshi Americans are home owners. 90% own one or more cars Median Ages in the community: Indians: 32 Pakistanis: 29 Sri Lankans: 36 Bangladeshis: 31 The South Asian Population, in comparison to other ethnic groups in the United States, has a higher prevalence of graduate degrees and achieved more suc- cess fnancially, making it the target audience for advertisers. South Asian American population contribute towards the fastest growing groups among all other Asian Americans. The South Asian community consists of Indians, Pakistanis, Bangladeshis and Sri Lankans. Their consumer choices include frequent trips overseas (54%), dining out (54%), and purchase of high-price electronics (92%). One in every nine Indians in the US is a millionaire, comprising 10% of US millionaires. Estimated annual buying power of $20 Billion. Here are some reasons why you should advertise with The South Asian Times TSAT is frst to be published and distributed every week It is published from New York, which reports the highest number of people from India, Pakistan, Bangladesh, Sri Lanka and Nepal Targets affuent South Asian population with large disposable incomes 1,20000 print and online readership Excellence in journalism Creative team to design advertisements and meet all your content needs Innovative solutions to maximize your return on the advertising dollar for print and online advertising Trusted partner of prestigious brands such as T mobile, Zee TV, Xavier University, State Bank of India, Turkish Airlines, Lufthansa and many more Media & Entertainment Zee TV B4U TV Aapka Colors Dish Sony Star Plus Times Now NEO Education & Culture Xavier Medical University Spartan Medical University Pandit Jasraj Music School Kinnar School of Music Vedic Heritage Briar Cliff University Columbia Business School Harvard Business School Wharton School Telecom T Mobile Limited Rebtel Portables Unlimited Blackberry Insurance New York Life State Farm Mass Mutual IT/Technology Infosys International Nettlinx Finance Habib American Bank Navika Capital Group Indus American Bank State Bank of India MoneyGram Bank of Baroda BofI Realty Hiranandani Sherman Oaks Realty Live NRI In Jewelry/Fashion Liberty Gems Jewelry/Fashion Esha Jewels Inc. Diamonds R Must Travel & Tourism Air India Kingfsher Airlines India Tourism Incredible India Turkish Airlines Lufthansa Internet BharatMatrimony.com CoolJodi.com Intersections Matchmaking Medical Doshi Diagnostic NY-Queens Hospital LIJ North shore Hospitals St. Johns Hospital IPS Hospital Atlantic Dialysis Central Island Healthcare Services Malloy Funeral Homes Associciations & Bodies AARA, FIA, AAPI, AIA AAOHA Hospitality Islandia Marrriott Melville Marriott Garden City Hotel Diya Lounge Singas Famous Pizza Ada Infight Catering Singh Hospitality Taj Hotels Woodlands Uniondale Marriot Marriot Marquis We offer category specifc pages to give your ad greater impact: Supplements Wrap Around Page 1: Horizontal Banner & Box ad Page 2: Full Page Color Display Back Cover Full Page Color Display Full Page Color, Back Cover $2,750 Full Page Color, Inside Cover $2,400 Full Page Color $2,000 Full Page B & W $1,400 Half Page Color $1,100 Half Page B & W $800 Quarter Page B & W $400 One-Eighth Page B & W $200 Business Box B & W $90 Wrap Around $10,000 (4 Full Color Pages) Center Spread $6,000 (2 Full Color Pages) Front Page Horizontal $400 Banner Color Horizontal Banner, $300 Inside Color Horizontal Banner $250 Inside B&W Sticker (Per 1000) $200 Flyer Insertion (Per 1000) $300 Advertorials Classifeds Legal $60 Maximimum 25 words $45 Boxed Ad $90 Please contact us for customized display and sponsorship rates. Frequency discounts available on all advertisements. New Year Issue: Jan 5, 2013 Republic Day of India: Jan 25, 2013 Holi, Festivals of Colors: March 30, 2013: Independence Day of United States: June 28, 2013 Independence Day of India: August 9, 2013 Raksha Bandhan: August 16, 2013 AIA-NY Festival of Lights at Seaport, Manhattan: October 2013 Deepawali, Festival of Lights: Nov 3, 2013 The South Asian Times is a trendsetter in special supplements and is reputed for its comprehensive and exclusive coverage. In 2013, we partnered with many pres- tigious organizations and produced several special supplements. Pravasi Bharatiya Divas Republic Day of India India Conference at Harvard Business School India Business Conference Columbia Business School Holi, Festivals of Colors AAPI, American Association of Physicians of Indian Origin FeTNA, Fedration of Tamil Sanghams of North America RANA, Rajasthan Association of North America FIA NY-NJ-CT, Federation of Indian Associations India Day, Independence Day of India NFIA, National Federation of Indian Association IALI, Indian Association of Long Island AIA, NY, Association of Indians in America Deepawali, Festivals of Light Sikh Heritage & Film Festivals We reserve the rights to the display of content & advertisement in our print and online publications. Although we are not responsible for products & services advertised, we do reserve the right to refuse the display of materials found against the basic norms of our Advertisement Display Policy. The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other products & services not consistent with our policy. We are committed to maintaining Excellence in Journalism and value based Content, Display & Advertising. In our efforts to provide maximum exposure, shelf life, reach & return on investment to our advertisers, our aim is to sustain a value-based and high quality weekly news- paper targeting South Asian households and communities. The South Asian Times maintains its position as a leading newspaper by only printing a maximum of 35% advertisements per issue in a clean and easy-to-read layout. 120, 000 ONLINE AND PRINT READERSHIP New York, New Jersey & Connecticut (70%) Philadelphia, Virginia & Washington DC (30%) Excellence in Print Media - National Federation of Indian Association, NFIA Excellence in South Asian Community Journalism - Nassau County Citation Honored for empowering South Asian-American Community American Community Empowerment (ACE) The South Asian Times is distributed through: Print and online subscribers Direct Vendors National and Local Events (FIA, AIA, SASA, AAHOA, AAPI, Chamber of Commerce, TiE, India Day Parades, Concerts, Theater, Expos & Trade Shows) Over 400 Public libraries Prominent Indian (cultural, political, commercial and social) hubs Excellence in Journalism Full Page: 10 W x 14 L Half Page: 10 W x 7 L Quarter Page: 7 W x 5 L Horizontal Banner 10 W x 2 L Creative Delivery All fles must be in 300dpi and delivered in print-ready PDF format via email to advertise@TheSouthAsianTimes.info if under 5MB, otherwise contact for FTP instructions. Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in greyscale, etc.). Publisher reserves all rights to accept/reject creatives. Deadlines Space reservation must be received by Wednesday for the following weeks insertion. Artwork and payment must be received by 5PM (EST) Wednesday Billing Advertisers will be billed for space reserved. For extra designing services, additional charges may apply. Artwork Design We also create your artwork. For further information please contact us at advertise@TheSouthAsianTimes.info One-Eighth Page: 3.5 W x 5 L Business Box: 3.25 W x 3 L Center Spread: 14 W x 21 L All sizes without Bleed Through our online presence via our popular website and social media platforms, we offer your advertisments a greater reach and impression. Web Inventory Placements in : Homepage, Category Homepage, Category Stories and Epaper Submisssion Guidelines All web advertisement fles must be in either GIF, JPEG, JPG, PNG or FLASH (.swf) format. File Size cannot exceed 50K for each ad. Advertisers will be billed for space reserved. For extra designing services, additional charges may apply. Size 234 x 60 160 x 600 300 x 250 728 x 90 300 x 600 Name of Banner Half Banner Skyscraper Square Box Leader Board Half Page Rate/Month $200 $600 $650 $700 $800 The fagship media company of The South Asian Times, Indo US Media Inc., and IANS International. A Long Island-NY based media organization helping brands, advertisers, and small businesses to expand its reach to South Asian communities. The South Asian Times is a New York based print and online publication for the Global Indian and South Asian Communities.
It provides latest news, stories, features and Op-Eds refecting the lifestyle, choices, aspirations and trends of the South Asian communities in USA. For national brands and advertisers aspiring to expand their customer base in affuent Indo-American communities, The South Asian Times weekly offers a gateway through print and digital medium. Why TSAT? First to be published and distributed every week Print and digital presence, reaching over 120,000 readers through strategic distribution Targets affuent South Asian population with large disposable incomes Weekly new letter and E-Paper Reputed for Excellence in Journalism and delivers value based content, display and advertising Award winning publication www.thesouthasiantimes.info www.indousmedia.com A one-stop solution for your marketing and advertising needs, we create customized marketing solutions on both print and digital platforms to help you connect with the South Asian population in the US. We understand the subtle cultural differences, which require changing your marketing efforts to be accepted by this target market.
Our marketing solutions enable you to connect with the South Asian population in the US, which now exceeds 3.5 million and is the fastest growing ethnic group in the US. With the highest annual median household income among all US ethnic groups, the combined disposable income of this segment exceeds $90 billion.
We also provide multilingual marketing support for more marketing effectiveness and higher return on your marketing investment. Solutions Print and Broadcast Digital Advertising OOH/Events/PR Benefts: Direct contact with the targeted audience via media outlets Provides access to a captivate audience Higher market penetration in the community Increased marketing ROI, lifetime value of customers Increased average revenue per user (ARPU) Focuses on the professional segment of this community, which is affuent, brand conscious, and has a high level of disposable income Services Market Research Production Design and Creative It is the only Newswire service in North America targeting South Asians and other Asian communities. Hundreds of publications in more than 65 countries, broadcaster, and websites like Yahoo, MSN, Rediff, TOI, HT, Washington Post, Guardian, etc. are part of our network. IANS International breaks through often clichd and stereotyped reporting about this part of the world. Its talented team of journalists and contributors are some of the best in the world and produces a steady output of diverse, well-researched news and back- grounders, features, interviews, analyses and commentaries. Subjects span politics, foreign policy, strategic affairs, corporate affairs, science, and health. Aviation, energy, technology, environment, arts, literature, entertainment, social trends, human interest, religion and sports are also extensively covered. Given collaboration with several international news organizations, IANS International is often used by media as a one-stop source of all news; both domestic and international. Industry, media circles and government departments depend on it. Offcials use it for policy publicity and public diplomacy. It is also a content source for our other SBUs. In short, it is capable of meeting almost all information needs.
76 N Broadway, Suite 2004, Hicksville, NY 11801 | Ph: 516.390.7847 Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info Forsythe Media Group, LLC