Dear Sir As a part of my research I have designed a questionnaire on the Topic Impact of celebrity endorsement on consumer perceptions.

Your feedback is important and valuable for this study. Thank you

Name of the respondent? ----------------------------------------------What is your age? a. 15-25 b. 25-40 c. 40 over

1. Whats the approximate duration for which you watch TV in a day? a. Less than 2 hours b. 2-4 hours c. More than 4 hours 2. What role does the advertisement play for you in your opinion? a. Informative b. Interesting due to celebrities endorsing them c. Unnecessary d. Boring as they cause an interruption 3. What makes you notice a brand? a. Quality b. Advertisement c. Endorsing celebrity d. Price e. Others Please specify _________________________ 4. Out of the following celebrity persona whom do you like most? a. Bollywood stars b. Sports stars c. Social activists d. Others Please specify______________ 5. Who is your favourite celebrity? ___________________

6. Do you feel celebrities have a role in helping brand recalling? a. Yes ( ) b. No ( ) 7. Do you follow your favourite celebrity while purchasing a new product everytime? a. Every time b. Rarely c. Never 8. Do you agree the credibility of a celebrity can have an effect over the advertising of a product? a. Yes ( ) b. No ( ) 9. How do you feel the celebrity cast impact on the advertisement? a. Celebrities attract attention towards an add. b. They arouse interest in the product. c. Celebrities build a desire to have the product. d. Celebrities initiative an action to buy that product. 10. Do you think products sales are higher because of celebrity advertisement? a. Yes ( ) b. No ( ) c. May be ( ) 11. Do you think that celebrity give a true picture of products through advertisements? a. Yes ( ) b. No ( ) c. May be ( ) 12. Kindly rate the following statements on a scale of 5 i. Strongly agree-5 ii. Agree-4 iii. Neither agree nor disagree-3 iv. Disagree-2 v. Strongly disagree-1 I. Do you get attracted to buy a product/brand endorsed by a celebrity? S.A II. A N.A.N. D D S.D

Celebrities help me more to remember brand/product? S.A A N.A.N. D D S.D

III.

Would you buy a brand if your favourite celebrity is endorsing it? S.A A N.A.N. D D S.D

IV.

Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal? S.A A N.A.N. D D S.D

V.

Does your favourite celebrity give a positive image to the endorsed brand? S.A A N.A.N. D D S.D

VI.

Celebrity endorsement is an effective tool of persuasion of buying vehicle. S.A A N.A.N. D D S.D

VII.

Male endorser is more effective as compared to female endorser. S.A A N.A.N. D D S.D

VIII.

Celebrity endorsement affect my purchase decision while purchasing automobile vehicles. S.A A N.A.N. D D S.D

IX.

Do you believe that,celebrity endorsement on advertisement motivate you to purchase? S.A A N.A.N. D D S.D

13. Which product comes to your mind,when you think of the following celebrity? a. Amitabh bachchan b. Shahrukh khan c. Aishwarya Rai d. MS. Dhoni e. Sachin Tendulkar f. Virat Kohli g. Kareena Kapoor h. Hema Malini