Project Management in Marketing

Professional Diploma in Marketing

(The Chartered Institute of Marketing CIM)

INSTITUTE OF MANAGEMENT DEVELOPMENT

Identify the organization's information needs, scope of research projects and resource capability to underpin the development of justified business cases, including risk assessment and mitigation strategies, to support marketing projects Using project management told and techniques, design, develop and plan significant marketing programs effectively in terms of quality, resource and delivery Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects Monitor and measure the outcomes of marketing projects through the end-to-end project process

Admission Requirements
An original university bachelor's degree certificate is required A minimum of three years of marketing work experience is required OR a bachelor degree with at least 25 percent of the credit hours related to marketing

Vision
To be the partner of choice for professional development in Egypt and the region.

Overview
This qualification is ideal for marketers concerned with managing the marketing process at an operational level, as well as those who aim to build on knowledge gained at the certificate level with a future marketing management role in mind. The course content is based on the CIM professional marketing standards, which are a set of practical statements defining the tasks marketers perform, and therefore, competencies they should have at various stages of their marketing career. valuable and maximize the potential of marketing opportunities successfully Recognize the significance of retaining customers through relationship marketing Delivering Customer Value through Marketing Develop and manage a brand and product portfolio in the context of the organization's marketing strategies and objectives Develop and implement an effective and efficient channel management strategy reflecting the needs of stockholders Develop an effective and innovative communications strategy and plan that clearly delivers the organization's proposition to the market through effective segmentation and targeting of internal and external markets Utilize an innovative and effective integrated marketing mix to reinforce the organization;s brand values, overall marketing proposition and competitive advantage Determine customer requirements for product and service delivery to ensure the marketing proposition is customer-focused, efficient and effective Managing Marketing Recommend how a marketing function should be structured and managed to deliver competitive advantage Prepare plans for showing how a team should be structures, selected, formed, managed and developed to demonstrate effective performance against objectives Critically assess the organization's resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function and its activities Critically assess the ongoing financial situation, including manageability of the budget, financial stability and success of the marketing function

Applicants should pass the English Written Proficiency Test (EWPT) or equivalents AUC graduates/MC Alumni are exempted from the English written Proficiency test

Mission
To develop leaders capable of creating a positive impact on business results of their organizations in a growing and changing global marketplace.

Duration
Four semesters per year: fall, spring, summer and winter Each course is held twice a week from 6 - 9 pm

Learn How To:

Manage and utilize marketing research and information, plan activities and measure results Write a marketing plan at the operational level with the various elements that entails, conduct a marketing audit and measure success Establish an in-depth understanding of marketing communications and how all parts of the promotional mix, from brand to digital, work together Effectively manage marketing activities, including project planning and control, and know how marketing integrates with other functions

About the Management Center

The School of Business at the American University in Cairo, is home to one of the region's principal professional development training institutions. In 1977, the Management Center (MC) was founded as a center of excellence to serve Egypt and the Region, offering professional development programs using a modern perspective of delivery and incorporating the latest management concepts and techniques. The MC offers professional management education to more than 16,000 professionals and trainees annually through its different programs and projects. MC alumni number amounts to more than 160,000 professionals and trainees from Egypt and the region dedicated to continued networking, professional development and educational activities. The professional development programs presented by the MC cover a wide range of studies including postgraduate diplomas, professional certificates, executive seminars, short courses and workshops in addition to tailor-made programs, totaling more than 350 different topics and titles. The MC is comprised of three institutes: Institute of Management Development (IMD), Institute of Banking and Finance (IBF) and Institute of Quality Management (IQM).

Deadline
For the spring semester: Last Thursday in February. For the fall semester: Last Thursday in August. For the winter semester: Last Thursday in November For the summer semester: Last Thursday in May

Certification
Participants are required to sit the UK examinations, which are held four times a year.

Who Should Attend?

The professional diploma is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective

Program Outline
Learning outcomes
Marketing Planning Process Evaluate the marketing planning process and its implementation in a range of marketing contexts, including a detailed analysis of the internal and external marketing environments. Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organizational changes and underpins the organization's marketing strategy. Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective,

The American University in Cairo School of Business Management Center 24 Falaki Street, Bab El Louk, P.O. Box 2511, Cairo 11511, Egypt Tel.: 20.2.2797.6700/6701 - Fax: 20.2.292.3847 E.mail: imd@aucegypt.edu

www.aucegypt.edu/business/mc