Software available for Media Planning

1)

PlanMagic Media Planner is the most advanced small business advertising, promotion and p.r. planner in the world. The program consists of an easy to use media plan model in MS Word, fully automated media planner application in MS Excel with a unique monthly media calendar to plan on a 3-year timeline, detailed advertising, promotion and public relations details, sophisticated results analysis, and a presentation template.

PLAN YOUR ADVERTISING & PROMOTION BETTER WITH A MEDIA PLAN

2) SMARTPLUS
SmartPlus simplifies your media buying. This robust buying and planning tool is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for emailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.

3) QUALITAP
QUALITAPSM helps you uncover the lifestyles and media habits of specific demographic and geographic groups. Profile your client's customers (or the competition's customers) using maps, graphs and easy-to-use "instant" reports.

4) MediaMaster
MEDIAMASTERSM is a mixed-media campaign reporting tool that helps you see the impact of an entire campaign. Examine radio, television, print, cable and outdoor media buys in a single report, all with the same base of comparison. You can even import TVSCAN and TAPSCAN schedules directly into MEDIAMASTER. The ReportMaster feature inside MEDIAMASTER simplifies media buy analysis (by market, client, campaign, product, flight dates and more), giving you easy-to-create and -view reports. The PlanMaster management reporting tool allows you to assemble your multimedia, multimarket plan, complete with market-level reach and frequency estimates, when you input GRPs, budget and percent-by-goal daypart

5) PrintPlus
PrintPlus simplifies print buying and lets you do more work in less time. Automate ordering with publication groups, automatically calculate material and space closing dates, track cumulative column inches by publication and campaign, design custom insertion ordersyou can even e-mail orders in a secure PDF format. Create reports for internal campaign management and client presentation, and store your preferences for repeated use. PrintPlus even connects directly to you billing database and allows file transfer to all popular agency accounting systems.

6) MARKETMATE

Marketmate-TV and Marketmate-Radio, from IMS, are planning applications that easily tabulate local market reach and frequency for all TV and radio markets. Whether youre using these time-saving tools for current client planning or new business presentations, theyll help your agency manage broadcast media planning and placement effortlessly. Sophisticated, yet easy to use, the "Mates" assist you in creating more successful media plans for your clients.

7) NEWSCOPE
NEWScope helps you effectively evaluate newspaper schedules on a market-by-market basis by giving you access to circulation data for both daily and Sunday newspapers.

8) MEDIAMIX
Bring it all together with MediaMix. Use this optimal system to combine reach and frequency results for broadcast TV, radio, magazine, newspaper, cable, outdoor and other media schedules to get bottom-line results for your media buy.

9) MRPRF
MRPrf is a Web-based solution that helps you quickly create winning media plans. It combines all media and all markets in one easy-to-use application. All you need are an Internet connection and a Web browser.

10) BRANDFX
Brandfx is a powerful media flowcharting software that gives you all the flexibility and functionality of a spreadsheet along with all the analytical strength of a custom media flowchart program. The high-quality design of these presentation-ready charts will wow your clients.

11) LOCAL ROLLUP

Local RollUp is a versatile reporting solution that complements Brandfx perfectly. It applies advanced database technology that consolidates, organizes and summarizes all of your planning data from Brandfx flowcharts into a single, comprehensive information resource. Spend less time gathering information and more time putting it to use.