Beruflich Dokumente
Kultur Dokumente
09-BBA-FR-016
Contents
General Information
History Sponsorship The Vodafone main principles
General Information
Vodafone Group Plc is one of the world's leading mobile telecommunications company.
General Information
Vodafone is a public limited company incorporated in England. Its headquarters is situated in Newbury, Berkshire, UK.
The Company's shares are listed on the London Stock Exchange and on the New York Stock Exchange. Vodafone had a total market capitalisation of approximately 79 billion at 30 June 2008.
General Information
Vodafone offers services to more than 260 million customers in 26 different countries all over the world.
Main Markets
China
United Kingdom, Germany, Italy, France, Spain, Romania, Greece, Portugal, Netherlands, Czech Republic, Hungary, Ireland, Albania, Malta, India, USA, South Africa, Australia, New Zealand, Turkey, Egypt, Ghana, Fiji, Lesotho, Mozambique Spain, Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, Ireland, Germany, UK, Czech Republic, Morocco, Slovakia USA, Argentina, Chile, Colombia, Paraguay, Uruguay, Mexico, Puerto Rico, Ecuador, Jamaica, Peru, Brazil, Dominican Republic, Guatemala, Honduras, Nicaragua, Ecuador and El Salvador Germany, USA, UK, Poland, Czech Republic, Netherlands, Hungary, Austria, Croatia, Slovakia, Macedonia, Montenegro, Puerto Rico, and U.S.
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T-Mobile (Germany)
General Information
General Information
The name Vodafone comes from Voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones.
Former logo used by Vodafone until introduction of the Speechmark logo in 1998.
General Information
In 1998 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation.
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History
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History
1982
The Racal Electronics Group won its bid for the private sector UK Cellular licence. It sets up the Racal Telecomms Division and names the new network Vodafone to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building.
Vodafone was formed in as a subsidiary of Racal Electronics Plc, then known as Racal Telecom Limited.
1984
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History
1985
The Vodafone analogue network was the first cellular network to launch in the UK, and the UKs first ever mobile call was made from St Katherines Dock in London to Newbury a few minutes past midnight on 1 January 1985.
Racal Telecomms Plc floats on the London and New York Stock Exchanges. The flotation valued Racal Telecom at 1.7 billion.
1988 1990
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History
1991
Vodafone was fully demerged from Racal Electronics Plc and became an independent company. Vodafone and Telecom Finland made the worlds first international roaming call.
1993
Vodafone opened its first High Street store. Vodafone connected its 1,000,000 customer.
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History
1993
Vodafone Group International was formed to acquire licences and supervise overseas interests.
The first SMS in the UK was sent over the Vodafones digital network. Vodafone joined the Globalstar consortium to develop and launch a Low Earth Orbiting Satellite mobile phone service.
1994
1995
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History
1996
1997
1998
Vodafone introduced its new Speechmark logo. On 5 January Vodafone connected the 5,000,000 customer in the UK.
1999
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History
1999
Vodafone AirTouch Plc was created as a result of a successful merger between Vodafone Group Plc and US mobile provider AirTouch Communications Inc. In 2000 it reverted to its former name Vodafone Group Plc.
Vodafone acquired Mannesmann AG - owner of the largest German mobile network. It cost about 112 billion and was one of the largest corporate merger ever. It almost doubled the size of the Vodafone Group making it the largest mobile telecommunications company and one of the top ten companies, by market capitalization, in the world.
2000
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History
2001
Vodafone made the worlds first 3G roaming call between Spain and Japan.
Vodafones first global communications campaign launched in August. The campaign featured TV, cinema, print, online and outdoor media.
2002 2004
Vodafone launched its first 3G service in Europe with the Vodafone Mobile Connect 3G/GPRS data card.
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History
2005
Vodafone launched 3G broadband through HSDPA (high-speed download packet access) offering faster than 3G speeds.
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Sponsorship
Australia Cricket team; Romania and Albania national football teams; Previous sponsorships included Manchester United and Ferrari.
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Results driven
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Staff orientated:
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Results driven:
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Thank You
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