SWOT ANALYSIS

Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was incorporated in the year 1945. The company started off originally as a manufacturer of vegetable ghee/vanaspati (hydrogenated vegetable oils), refined edible oils etc. Gradually, It diversified into various other businesses. The group forayed into information technology business in 1982. Wipro is a global IT services company. The company provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations. The company mainly operates in the US. It is headquartered in Karnataka, India and employs more than 108,071 people worldwide as of March 2010. It has interests varying from information technology, consumer care, lighting, engineering and healthcare businesses. SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. STRENGTHS: Global R&D facility. Retention of the man-power is the best in the industry. Impressive list of clientele. Relatively lower receivable compared to the industry average. Diversified skill base across service lines Delivery capabilities & client satisfaction Commitment to go the extra mile Technological partnership with other software companies Low cost advantage MEGA Partnership Cisco, EMC, Microsoft, Oracle and SAP

WEAKNESSES: Low operating margin of the other group companies. Free floating stock is very less. Domestic market was huge but was underdeveloped Small player in global market Limited domain Clients not trusting the capabilities of Indian Software Cos.

OPPORTUNITIES: In the branded product category. In the consultancy area. In the emerging technology areas like Blue Tooth, WAP etc. Huge global market The Company has entered into the global market so now its the biggest opportunity available to the company. Huge potential in domestic market

THREATS: Increasing cost of human capital. Slowdown in the US economy. Will face fierce competition in the areas of e-business and ASP services. Competition by Indian companies in domestic market Presence of big companies in global market Exchange rate : This can be a threat to the company as the company is making profits due to the high exchange rate and if this rate comes down in future it can lead to a major problem for the company. High exposure to the telecom/tech sectors (36%) Slowdown in the banking, financial services and insurance (BFSI) sector

RECOMMENDATIONS: Adopt the Dynamic High Technology Strategy Increase Global Presence More collaborations with other players; reduce dependence on only few players Leveraging the huge investments in R&D to gain competitive advantage with respect to other players Diversify into various Sectors Go for quality certification

CONCLUSION : Till today Wipro has been known for being very process oriented with a focus on quality and cost savings.Wipro long term strategy should be to create a brand image and be known for innovation.Wipro should invest in R&D and Market research, so that It is able to innovate new solutions for clients to cut costs or reduce time to market or improve reliability.