SYNOPSIS

A study of customer satisfaction towards the services provided by Indiabulls.

By SATYA PAL PGDM IVth Sem. Register No. 11PGDM055 Internal Guide: Professor BHARTH RAJ SHETTY
(For partial fulfillment of the Two years Full time PGDM.)

SUBMITTED TO

ACHARYA BANGALORE B SCHOOL #03, Lingadheeranahalli, Off Magadi road, Bangalore-560 091 YEAR 2013

1.Introroduction: Indiabulls is an Indian company headquartered in Gurgaon (NCR Delhi), with its presence in the Real Estate, Infrastructure, Financial Services, Securities, Retail, Multiplex and Power sectors. In middle of 1999, Sameer Gehlaut and his close IIT Delhi friend Rajiv Ranjan bought a defunct securities company with a NSE membership and started offering brokerage services later joined by their friend Saurabh Mittal. In December 1999, the company built one of the first online platforms in India for offering internet brokerage services. In mid 2000, Indiabulls Financial Services received venture capital funding from Mr. Lakshmi Mittal & Mr. Harish Fabiani. Indiabulls Group companies are listed in Indian and overseas financial markets. The Net worth of the Group is Rs 19,320 Crore and the total planned capital expenditure of the Group by 2013-14 is Rs 35,000 Crore. Indiabulls was conferred the status of a Business Superbrand by The Brand Council, Superbrands India in 2008.

2. Statement of the problem: Customer satisfaction towards the services provided by Indiabulls. Like home loan, commercial vehicles loan, property loan etc

3. Objectives: To study general profile of the customers. To identify major factor influencing customer satisfaction for Indiabulls services. To offer few suggestions for increasing customer satisfaction.

4. Research Methodology: The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, Interviews, surveys and other research techniques, and could include both present and historical information. 5. Sampling Plan and sample size: (i) It is proposed to consider potential and existing customers in an around Bangalore city. (ii) Sample size: 50 numbers of customers. (iii) Data collection methods: Primary Data: Primary data is the new or fresh data collected from the respondents through direct interview using a pre-structured questionnaire. Primary data will collected through questionnaire and survey to the 25 to 50 years old age group of customers in equal ratio of 25 woman and 25 men.

Secondary Data: Secondary data may be obtained from many sources, including literature, industry surveys, compilations from computerized databases and information systems, and computerized or mathematical models of environmental processes. For secondary data company records, newspapers, magazines, website, ect.

6. Plan of analysis: Based on nature of primary and secondary data, appropriate statistical method/ tools will be used like correlation method. Data will be tabulate and percentage will be calculated. Whenever appropriate pie chart will be drawn for visual clarity.

7. Chapter Scheme: Chapter 1: Introduction to study Chapter 2: Industry Profile Chapter 3: Company profile and Product Profile Chapter4: Research methodology and design Chapter5: Data analysis and interpretation Chapter: 6 Research Findings Chapter: 7 conclusion and recommendation Bibliography Annexures