Media & Marketing Information

> >

Arkansas
>

Birmingham East TN

Knoxville Edition Chattanooga Edition Tri-Cities Edition

> > >

Louisiana Louisville Memphis Nashville Orlando St. Louis

Manatee-Sarasota-Charlotte
> >

Medical News, Inc.

ONLINE: MEDICAL NEWSINC. COM
www.medicalnewsinc.com

Mississippi
> >

>

Tampa Bay
>

>

West Tennessee

ADVERTISING RATES
PRO UDLY SERV ING

COLOR B&W PREMIUM POSITION INSERTS

T OU OON BMR THIS HILLS

CT TIES IMPA OUN AS C RMS EFO NELL DE R R PI HCA O AN PA ALT , HESC H GH

> $5 10 > 09 2011 RIL b ly APJuer Decem

ICIAN PHYS LIGHT 3 SPOT PAGE

, nske A. Fe Neil
MD

is n ps Sy011o wide iew 2 Statelth Market Rev da Hea

Flori

DS OUN ON R

R inJETE NNE hcare BY LY l healt w 2011. severa vie ipated Market Re managed of lth of rs antic leade orida Hea nd its use entation y Industr s in the Fl es to expa e implem ected in th re nd ity tre epar and some dustry Florida pr recipients arket activ provides m Yet as r Medicaid ntinues, for the state co study fo dy id care form arket stu t, sa nal re marke resting nde, natio th annual m rs. in the ag inte to the 12 ing indica t of activity he most re Advant 22 is T surpris here is a lo garten. of Medica vantage veum y T re Ad ent of re y lan Ba otabilit edica rc thor Al high pr HMOs. M es, 53 pe l protabilit d au a ne rolle cia were ings lly Human HMO en Commer They wide es. a ns ts. especia t of Florid t of pro r HMOs. ical expe sed fo en ed percen d 72 perc r in 2010 s and m onth increa ical m an nues uch stronge n premiu ber per m erage med ee was m read betw s per mem 10 while av 4. ana .4 m the sp e premiu 49.22 in 20 t to $289 for Hum 4) en Averagrcent to $3 d 1.2 perc ed results UED ON PAGE at IN 3.6 pe es decrease consolid (CONT expens umgarten Ba

MEDICAL NEWS, INC., PUBLISHERS OF AMERICAS LARGEST NETWORK OF TRADE HEALTHCARE NEWSPAPERS, is the best source for
healthcare industry news you can truly use. With a professional readership comprised of physicians and key industry decision makers, Medical News publications are devoted entirely to healthcare issues that impact both clinical and administrative best practices. Written and edited specically for healthcare professionals, our writers work with experts at the local, regional and national level to keep you informed about our ever-evolving healthcare system. Monthly focus features on a variety of clinical and business topics allow us to zero in on medical advances, regulatory issues, and innovative ways to enhance your bottom line. Other monthly features cover legislative affairs, lifestyle options and industry accolades.
>
1

ned s ly Re Acquire New General t da Vinci te irs St. Pe Area-F stem

Tampa rgical Sy Su Si

eping n Ke BURG g traditio TERS on ST. PE th the str nts and wi ed tie pace iding pa t advanc in os ov of pr ns the m chnology g te eo rsbur surg ovative St. Pete and inn surgery, recently l eas tic robo l Hospita pa Bay ar ra l m Gene d the Ta surgica quire nci Si ac Vi rst da ... 5 m syste

s ridge ns to ri ing BnectshFlorisdeia d C BuilMehring rinognHealt C s

Sona nts Endu Patie

k II g Ris iations agin Man sing Abbrev in Used es Addr ronyms s

rd and Ac l Reco ica Med

g essin s Addr ILLE e problem SONV of th strative JACK percent mini the 80 ise from ad ar that erial anag or m mings shortco sed po as op e rising os to th nical cli from ledge t ... 13 know ents gmen or jud s adjustm ire requ

INE: ONL ABAY P TAM ICAL MED S.COM NEW

D T ST PRSR STAGE PO U.S. PAID TN KLIN, 7 FRAN IT NO.35 PERM
INC WS NE AL DIC ME

fri nna wh end, her to keep s of emotio w daily co ar fri gs de by, asked ing a serie bsite that no s ehrin ba site wa of plac ted a we ion. na M e-mature ridge n. stead pr 97, So crea mill In 19 of a very h status. In Mehring e than 43 rst CaringB organizatioely alt m t e or ery lls, e deliv e infants heg phone ca annually m s born, th 3) nonpro were extre rs to th d the be d , wa th in 1(c)( es an that about e-consum n people an by, Brighid ridge, a 50 t in ways mily mem urnal entri and tim half millio ght their baof CaringB ection poin allowed fa d daily jo agement. ON PAGE 12) ste a nects he same ni g, CEO me a conn The site They po s encour (CONTINUED and le. T orri ehrin ly beca eryone. M peop h of love said M stant ges B. cle of r ev m Hug born, gBridge in werful fo a wide cir milyDr.essa Carin al and po rmation to send the fa person unicate info visitors to comm ook enabled estb care gu health every al News. ic e and ecutiv e in Med ital ex ertis y hosp on. Adv ever e regi ician, phys ughout th every ro with sional th profes

su R ncy re sted JETE NNE pregna mily po BY LY gh-risk ends and fa -draining lly ose hi

lted in

ted onnec tay C S

ation, form ore in lis at For m Jemia El l emai act 6 or cont .924 .com omm 5.844 hc 61 sout jellis@ to

0% 11 ON 10PE TED LY 20 R ED PRIN CLJU PA RECY

B&W Print Ad Rates Ad rates are per month.

.CO
M

Contract in Months Full Page 3/4 Page Island 1/2 Page 1/3 Page 1/4 Page 1/8 Page

1x $1,895 $1,800 $1,635 $1,426 $1,285 $875 $650

3x $1,695 $1,570 $1,465 $1,285 $1,065 $745 $575

6x $1,500 $1,420 $1,285 $1,155 $925 $635 $530

12x $1,300 $1,155 $1,060 $975 $805 $580 $450

Multiple Publication Discounts are available. Guaranteed Position:

Advertising is positioned at Publishers discretion. For guaranteed placement, add 10 percent. Charge does not apply to premium positions.

Agency Commission: 15 percent

paid to accredited advertising agencies.

Inserts
Insertion 1x .20 3x .19 6x .18 12x .17. Each

4 Color Ad Rates: Add $350 to monthly b&w cost Premium Position 4 Color Ad rates are per month.
Contract in Months Front Page Banner Inside Front Cover Right Page Center 2 Page Center Spread Inside Back Cover Back Cover 1x $2,000 $2,900 $2,480 $4,200 $2,900 $3,650 3x $1,810 $2,650 $2,410 $3,690 $2,650 $3,050 6x $1,540 $2,440 $2,195 $3,380 $2,440 $2,790 12x $1,395 $2,145 $1,785 $2,990 $2,145 $2,425

Standard insert size is 8" x 11" single page. Larger inserts require custom pricing.

Production 1 Sided Each 2 Sided Each

1x .21 .25

3x .20 .24

6x .19 .23

12x .18 .22

Custom pricing available for larger inserts.

AD SPECIFICATIONS

PRODUCTION INFORMATION DIMENSIONS

>Acceptable Software Applications:

Indesign CS3; High Res PDFs; All typefaces must be Adobe Type 1

Banner

Full Page

3/4 Page

>Acceptable Types of Media:

Macintosh System OSX Compatible; e-mail; or upload (Please contact design@southcomm.com for instructions.)

7-3/4 W x 1-1/4 H Island

10 W x 13 H 1/2 Page Vert.

7-7/16 W x 13 H 1/2 Page Horiz.

>4/C Digital Ad Submission:

4-color photographs should be saved in CMYK modes as Photoshop eps files in binary format with no transfer functions or custom halftone screens used.

>B/W Digital Ad Submission:

B/W photographs should be saved in grayscale mode with a resolution of at least 170 dpi. Line art must be at least 300 dpi.

7-7/16 W x 9-7/8 H 1/3 Page

4-7/8 W x 13 H 1/4 Page Vert.

10 W x 6-3/8 H 1/4 Page Horiz.

>PDF Specifications >Ad Submission:

In Distiller, use standard Adobe Pdf preset PDF/X-1a:2001.

PDFs and/or materials to create ads with should be sent directly to your sales representative.
7-7/16 W x 5-1/2 H 1/8 Page Vert. 4-7/8 W x 6-3/8 H 1/8 Page Horiz. 7-7/16 W x 4-1/4 H 1/16 Page Vert.

AD PRODUCTION: Medical News Inc, reserves the right to add a surcharge of $250 for advertisement production, which includes two rounds of revisions. After two proofs, an additional fee of $50 per revision will be added. These charges may be adjusted or waived. For more information, please contact the Market Publisher.

Any Production Questions

design@southcomm.com
2-5/16 W x 6-3/8 H
4-7/8 W x 3-1/8 H

2-5/16 W x 3 H

2 Page Spread:

21 W x 13 H

DISTRIBUTION

PHYSICIANS KEY INDUSTRY DECISION MAKERS

MARKETS
>

Arkansas, 7,200 6,100 physicians 1,100 healthcare decision makers Birmingham, 11,500 6,200 physicians 5,300 healthcare decision makers East TN, 10,000 Knoxville: 2,500 physicians 2,000 healthcare decision makers Chattanooga: 1,400 physicians 1,000 healthcare decision makers Tri-Cities: 2,100 physicians 1,000 healthcare decision makers

>

Nashville, 9,900 5,600 physicians 4,300 healthcare decision makers Orlando, 6,100 4,900 physicians 1,200 healthcare decision makers St. Louis, 11,000 8,000 physicians 3,000 healthcare decision makers Tampa Bay, 7,300 6,200 physicians 1,100 healthcare decision makers West TN, 2,500 1,150 physicians 1,100 healthcare decision makers

>

>

>

>

>

>

>

Louisiana, 11,500 8,500 physicians 3,000 healthcare decision makers Louisville, 10,900 7,957 physicians 2,943 healthcare decision maker Memphis, 9,000 5,100 physicians 3,900 healthcare decision makers Manatee-Sarasota-Charlotte, 1,800 1,600 physicians 200 healthcare decision makers Mississippi, 8,700 5,850 physicians 2,850 healthcare decision makers Distribution Includes:
Physicians Hospital Administrators Practice Administrators MGMA Members

>

>

>

>

Medical News Inc. 210 12th Ave S. Suite 100 Nashville, TN 37203 615.244.7989 (FAX) 615.244.8578

2013 EDITORIAL CALENDAR

CLINICAL AND BUSINESS FOCUS TOPICS

MEDICAL NEWS INC. APPRECIATES YOUR INTEREST IN OUR 2013 EDITORIAL CALENDAR.
Even though the focus topics will be featured in their assigned issue, they are not exclusive to that particular month. As developments warrant, they remain under consideration at other times throughout the year. In addition to the focus items in the editorial calendar, topics covered on a regular basis include: Hospital concerns Practice management issues Legislation affecting healthcare Month January February March April May June July August September October November December Clinical Focus Obesity/Nutrition Cardiology Neurology Primary Care Autoimmune Disorders Senior Health Advanced Practice Clinicians Orthopedics/Sports Medicine Oncology Mental Health Diabetes & Co-morbidities Radiology/Imaging Healthcare law and the regulatory environment Newsworthy clinical topics and research developments

Business Focus Financial/Tax Planning Health Law Patient Safety & Quality PCMH/ACOs Marketing/Communications Retirement Succession Planning Recruiting Physician/Hospital Alliance Transparency Workforce Improvement Reimbursement Audits/Compliance

Please send press releases and story ideas to the email addresses listed below. No phone calls, please. Editorial assignments are generally made 45 days before publication date. > Arkansas > Mississippi

editor@medicalnewsinc.com editor@birminghammedicalnews.com Knoxville Edition; Chattanooga Edition; Tri-Cities Edition: editor@easttnmedicalnews.com editor@louisianamedicalnews.com editor@medicalnewsinc.com

editor@medicalnewsinc.com
> Nashville > Orlando

> Birmingham > East TN

editor@nashvillemedicalnews.com editor@medicalnewsinc.com

> Louisiana

> St. Louis

editor@medicalnewsinc.com editor@medicalnewsinc.com

> Manatee-Sarasota-Charlotte > Memphis

> Tampa Bay

> West Tennessee

editor@memphismedicalnews.com

editor@westtnmedicalnews.com

Medical News Inc. 210 12th Ave S. Suite 100 Nashville, TN 37203 615.244.7989 (FAX) 615.244.8578

Your Primary Source for Professional Healthcare News

INC INC

introducing!
The new digital edition of Medical News optimized for your tablet or smartphone!
Your Primary Sourcefor Professional Healthcare News Your Local Source for Professional Healthcare News

Your Primary Source for Professional Healthcare News

SIZES & PRICES

FULL PAGE: 1008 X 612 ............................$325 FULL PAGE w/video ..................................$450 1/2 PAGE horizontal: 1008 X 309..............$300 1/2 PAGE vertical: 504 X 612 ....................$300 1/3 PAGE vertical: 336 X 612 ....................$300

FEATURES
Your Primary Source for Professional Healthcare News

INC

Medical News, Inc., Americas largest network INC of trade healthcare newspapers. Medical News, Inc. is the only targeted professional publication devoted entirely to healthcare issues that impact both clinical and administrative best practices. The Medical News is available in your choice of convenient formats:
TRADITIONAL NEWSPAPER ONLINE NEWS TABLET MOBILE ACCESS

For further information, please contact

Limited time Special Introductory Pricing

AD & MATERIALS SPECIFICATIONS

All advertising should be delivered in PDF format:
Preferred resolution of ad PDF is 150 dpi PDF/X standard les not accepted PDF must be compatible with Acrobat 9 or earlier Please contact sales rep for information regarding animated ads

When supplying Video Files please follow these guidelines:

Send Video les as an .v or .avi le. We also accept Windows Media Player, Real Video or QuickTime formats. The preferred video codec is H.264 When sending QuickTime video les, please avoid using the IMA 4:1 audio codec. The recommended audio codec for QuickTime is AAC. When sending .avi les, avoid using the Intel Indeo video codec. We recommend in the range of 500 pixels wide as a minimum. You can use any aspect ratio.