#OMNYC13

#OMNYC13
Day 2 - Tweet Category
By Tweet Category for iPad
Date: 03/19/2013
Analysis of the session '#OMNYC13' created with Tweet Category
OVERVIEW
Session #OMNYC13
Statistics
Categories total tweets
351
Retweets Links
86
Replies Pictures
users
117 54
Tweets Checkins
131 2
37 10
Category Links Other Jay Samit Replies Video Panel Freemiun Model Advertising Game Soma to Soho Rest of categories
2.233.775 Impressions
Potential impact
Tweets per user
4,1
Total tweets 91 64 39 37 36 21 14 13 36
% 26 18 11 11 10 6 4 4 10
Original Tweets 54 41 19 37 24 13 10 8 28
RT 37 23 20 0 12 8 4 5 8
Users 37 32 20 15 20 8 8 9 27
334.255 Users
Potential reach
Followers per user
3.887
Charts
num. tweets
Most Active Users

130 96 79
alwayson
tweets followers
34
5402
defcon_5
34 5
03:43 19 mar
tweets followers
32
724
2
05:58
1
08:14
3
10:29
0
12:44 14:59 17:15 19:30
19
21:45
time
livextv
tweets
29
num. users
12809
followers
8 7 6 6 6 4 3 3 2 3 4 7
4
num. followers
AriaSystemsInc
tweets followers
27
1953
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
>10000
5 6
ROADURON
tweets followers
22
num. tweets per user
68
mitgc_cm
tweets followers
>5 5 4 3 2 1 1 1 4
14
19
3734
17 49
num. users
mrobbinsnyc
tweets followers
18
100
CATEGORIES
Categories Rankings Potential Reach Jay Samit Links Video Panel Number of impressions Jay Samit Links Video Panel Number of users Links Other Jay Samit Number of tweets Links Other Replies Retweets Links Other Jay Samit
4 5
Other Replies
4 5
Other Replies
4 5
Video Panel Replies
4 5
Video Panel Jay Samit
4 5
Video Panel Freemiun Model
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Links Other Jay Samit Replies Video Panel Freemiun Model Advertising Game Soma to Soho Nathan Pictures Rochardson Data Panel Checkins CEO Roundtable Total tweets 91 64 39 37 36 21 14 13 12 12 9 2 1 % 26 18 11 11 10 6 4 4 3 3 3 1 0 Original Tweets 54 41 19 37 24 13 10 8 8 10 7 2 1 RT 37 23 20 0 12 8 4 5 4 2 2 0 0 Users 37 32 20 15 20 8 8 9 7 9 8 2 1 Impressions 484.551 160.670 1.059.551 130.655 187.229 65.976 38.348 30.014 26.259 33.436 13.582 1.973 1.531 Potential Reach 227.283 90.976 180.492 48.302 161.809 22.833 22.177 22.881 22.639 18.357 13.447 1.973 1.531 Tweets/ User 2,5 2,0 2,0 2,5 1,8 2,6 1,8 1,4 1,7 1,3 1,1 1,0 1,0 Followers/ User 6.142 2.843 9.024 3.220 8.090 2.854 2.772 2.542 3.234 2.039 1.680 986 1.531
USERS
Statistics
86
Number of users Top 5 users Most active users
alwayson
7,2
Number of users per category
4,1
Number of tweets per user
25.974
Number of impressions per user
Most popular users

jaysamit
Users with the highest impact

jaysamit
34
tweets defcon_5 palafo
124.402
followers livextv
1.244.020
impressions
32
tweets livextv DonDodge
24.720
followers alwayson
371.461
impressions
29
tweets
21.798
followers
183.668
impressions
4 5
AriaSystemsInc
27
tweets ROADURON
4 5
sarah_ross
18.050
followers magnify
4 5
mitgc_cm
70.946
impressions AriaSystemsInc
22
tweets
17.004
followers
52.731
impressions
Most participative users

alwayson
Retwitters
alwayson
Most original users

defcon_5
10
num. categories livextv joeward
15
num. of RTs ROADURON
30
original tweets
9
num. categories dbenk livextv
14
num. of RTs AriaSystemsInc
21
original tweets
8
num. categories
11
num. of RTs
19
original tweets
4 5
Charts
mrobbinsnyc
8
num. categories joeward
4 5
jaysamit
9
num. of RTs AriaSystemsInc
4 5
alwayson
19
original tweets mitgc_cm
7
num. categories
8
num. of RTs
19
original tweets
3887
Followers per user
23 18 15 11 5 2
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
HIGH INFLUENCE
12
Users list
alwayson Total Tweets: defcon_5 Total Tweets: livextv Total Tweets: 34 32 29 MikeGerardi0527 Total Tweets: 2 MobileLim Total Tweets: 2 NYVM Total Tweets: NikasTweets Total Tweets: OSERVICE2 Total Tweets: RAE7882 Total Tweets: 1 1 1 1 rhoventures Total Tweets: robpaciorek Total Tweets: sarah_ross Total Tweets: sbyrnes Total Tweets: schoesslers Total Tweets: stcronin Total Tweets: svmom Total Tweets: tamalamara1 Total Tweets: tektalk Total Tweets: thehrisworld Total Tweets: whimchic Total Tweets: 1 1 1 1 1 1 1 1 1 1 1
ProfessorHannah Total Tweets: 2 Tom_Dibble Total Tweets: UKTITechNY Total Tweets: beccasara Total Tweets: brad Total Tweets: magnify Total Tweets: 2 2 2 2 2
AriaSystemsInc Total Tweets: 27 ROADURON Total Tweets: mitgc_cm Total Tweets: 22 19
RichLangdale Total Tweets: 1 Social_Buytweet Total Tweets: 1 TrueInteraction Total Tweets: 1 amishjani Total Tweets: cfrancke Total Tweets: dtgarvey Total Tweets: exelate Total Tweets: floozyspeak Total Tweets: gieriet Total Tweets: 1 1 1 1 1 1
mrobbinsnyc Total Tweets: 18 joeward Total Tweets: dbenk Total Tweets: jaysamit Total Tweets: 15 12 10
markzexelate Total Tweets: 2 osmrecordings Total Tweets: 2 redfabbri Total Tweets: waywire Total Tweets: 2 2
juliemazziotta Total Tweets: 9 AdamNMalone Total Tweets: 7 chrisharihar Total Tweets: 7
AlisonProvost Total Tweets: 1 Bizzabo Total Tweets: 1
prolliedotcom Total Tweets: 6 jeannette84xx Total Tweets: 5 DailyLounge Total Tweets: 4
ipgmediabrands Total Tweets: 1 kevaldesai Total Tweets: lavarney Total Tweets: lexprice Total Tweets: 1 1 1
CanonFodder Total Tweets: 1 CooleyLLP Total Tweets: DOmedia Total Tweets: DanRuch Total Tweets: DonDodge Total Tweets: HLMorgan Total Tweets: MarkAEvertz Total Tweets: 1 1 1 1 1 1
FLMTVONDEMAND Total Tweets: 3 Id8tion Total Tweets: TonyPerkins Total Tweets: melody_noel Total Tweets: AlexJBaker Total Tweets: 3 3 3 2
lisawallace13 Total Tweets: 1 m2teach Total Tweets: marvinliao Total Tweets: noamkos Total Tweets: palafo Total Tweets: printer881 Total Tweets: readypulse Total Tweets: rglosser Total Tweets: 1 1 1 1 1 1 1
ChaseMcMichael Total Tweets: 2 Hollywoodlandme Total Tweets: 2 KidzVuz Total Tweets: 2
MediaKat_News Total Tweets: 1 MediaWireU Total Tweets: Mike_Rocca Total Tweets: NYCMcG Total Tweets: 1 1 1
LydiaChicles Total Tweets: 2
Annexes
TWEETS BY CATEGORY
Category
Other
Other tweets
Most Active Users
41
tweets Tweets from this category
32
users
23
retweets
90.976 160.670
potential reach potential impact
1,3
tweets / user
1. defcon_5 2. alwayson 3. AriaSystemsInc 4. joeward 5. MobileLim
Keval Desai @kevaldesai
00:48 - 19 Mar 13
Social-Buy @Social_Buytweet
09:26 - 19 Mar 13
Enjoying @AlwaysOn event at Core Club thanks to Jim Robinson Sr.! Wow! Jim invested in our startup Achex back in '99! Full circle #OMNYC13
Las 6 C's del #SocialCommerce - Contenido, Comercio, Comunidad, Contexto, Conexiones y Conversacin - Babak Yaghmale (Cooly, LLP) #omnyc13
prollie @prolliedotcom
12:27 - 19 Mar 13
Gieriet Bowen @gieriet
13:11 - 19 Mar 13
See you at #OMNYC13 today, especially at 3:30pm when our founder @mjfabbri takes the stage at the CEO Showcase!
Looking forward to following #OMNYC13 @alwayson..wish I were there !
Chris Harihar @chrisharihar
13:29 - 19 Mar 13
defcon_5 @defcon_5
13:56 - 19 Mar 13
Pleased that my amazing tweets will be showcased on screen at @alwayson's #OMNYC13. #sortofmeta #ego
Guy who says he led label team setting streaming song royalty rates: "We got the math wrong. Those services will never make money." #OMNYC13
defcon_5 @defcon_5
... It wasn't intentional? #OMNYC13
13:56 - 19 Mar 13
Julie Mazziotta @juliemazziotta
14:02 - 19 Mar 13
second screen should now be called first screen #OMNYC13
defcon_5 @defcon_5
14:05 - 19 Mar 13
defcon_5 @defcon_5
The living room is empty. #OMNYC13
14:05 - 19 Mar 13
Psychographics *replacing* demographics as 2nd screen becomes 1st screen. Mobile time-spent has doubled in past 3 years. #OMNYC13
defcon_5 @defcon_5
14:07 - 19 Mar 13
Rebecca Levey @beccasara
14:14 - 19 Mar 13
Everyone now has a CNN truck in their pocket. Geographic pricing power is over. #OMNYC13
The biggest take away from #OMNYC13 - it's all about mobile. Which is exactly what we are seeing with our @KidzVuz app.
defcon_5 @defcon_5
14:16 - 19 Mar 13
defcon_5 @defcon_5
14:21 - 19 Mar 13
More than half NewsCred customers don't have a TV in their home. #OMNYC13
Contextual discovery is the new search. Facebook and twitter are bonky roadcast networks. Blind search engines now useless. #OMNYC13
defcon_5 @defcon_5
14:23 - 19 Mar 13
defcon_5 @defcon_5
14:35 - 19 Mar 13
Binge content consumption is tough to monetize. #OMNYC13
. @NewsCred CEO: Only feels deflationary. There are forms of advertising that we've not imagined yet. #OMNYC13
AlwaysOn @alwayson
14:55 - 19 Mar 13
TonyPerkins @TonyPerkins
14:55 - 19 Mar 13
Day 2 is off to a great start! Thank you everyone who came out to join us at #OMNYC13. Which session are you most looking forward to today?
Day 2 is off to a great start! Thank you everyone who came out to join us at #OMNYC13. Which session are you most looking forward to today?
Leigh Anne Varney @lavarney

Go @prollie Go! Knock 'em dead at #OMNYC13
15:13 - 19 Mar 13
Rebecca Levey @beccasara
15:19 - 19 Mar 13
Finally a woman CEO! Was beginning to wonder if we were in 1993 not 2013. #omnyc13
Alison Provost @AlisonProvost
15:36 - 19 Mar 13
John Lim @MobileLim
16:21 - 19 Mar 13
Just got off stage @#OMNYC13 Conference. Great crowd. Proud to be Top 100 company.
Publishers need to ensure their content is portable and make it work at the Speed of Mobile #OMNYC13
defcon_5 @defcon_5
16:24 - 19 Mar 13
defcon_5 @defcon_5
16:29 - 19 Mar 13
For panel: Won't monetizing individual pieces of content cement price erosion? Scarcity created thru position, not page views, yes? #OMNYC13
Advertising panel: With better metrics/measurements, it's a great time to be a publisher again... if you have great, niche content. #OMNYC13
defcon_5 @defcon_5
16:31 - 19 Mar 13
Aria Systems, Inc. @AriaSystemsInc
16:31 - 19 Mar 13
Advertising panel: Debate between value of "in context" ad view vs aggregated (exchange-driven) quantity regardless of context. #OMNYC13
Come by our booth at #OMNYC13 and chat with the @AriaSystemsInc Team!
Marcia Robbins @mrobbinsnyc
16:34 - 19 Mar 13
Nika Rastakhiz @NikasTweets
16:35 - 19 Mar 13
.@alwayson reports $20 billion spent on online advertising 2012, up almost 30% from 2011. #OMNYC13
The State of the Ad Game @ #OMNYC13: publishers need to wake up and ensure their content is portable, context-aware & personal.
Dorian Benkoil @dbenk
16:37 - 19 Mar 13
16:43 - 19 Mar 13
#brandedcontent Amex sometimes has better content than the financial sites - panelist. #omnyc13
Hey,@TonyPerkins, @AlwaysOn, how about taking questions off Twitter, too? #JustAThought #omnyc13
John Lim @MobileLim
16:47 - 19 Mar 13
Patrick LaForge, NYT @palafo
17:06 - 19 Mar 13
Mobile is not digital: Wrong Budget. With the emergence of mobile deep into our DNA we have seen an evolution in consumer behavior #OMNYC13
For a minute I read that as "Bing." RT @defcon_5: Binge content consumption is tough to monetize. #OMNYC13
17:19 - 19 Mar 13
Melody Noel @melody_noel
18:29 - 19 Mar 13
#AmazingCEOs from @infinigraph @WorthPoint @Semcasting @Tapad and @AriaSystemsInc in the CEO Showcase TODAY at #OMNYC13!!!
Day 2 of #OMNYC13! This is the place to meet awesome people doing/building great things. Love @alwayson events!
18:39 - 19 Mar 13
defcon_5 @defcon_5
18:55 - 19 Mar 13
Good job guys! RT @melody_noel: Day 2 of #OMNYC13! This is the place to meet awesome people doing great things. Love @alwayson events!
Also true :) RT @palafo: For a minute I read that as "Bing." RT @defcon_5: Binge content consumption is tough to monetize. #OMNYC13
19:10 - 19 Mar 13
Brad Smith @brad
19:54 - 19 Mar 13
Time for the panel followed by the CEO Showcase featuring @ChaseMcMichael @infinigraph @WorthPoint @Semcasting @Tapad #OMNYC13 #AmazingCEOs
"...People need to spend the money before they can truly realize the value." Nailed it, @Id8tion! #OMNYC13
AlwaysOn @alwayson
20:22 - 19 Mar 13
Tom Dibble @Tom_Dibble
20:27 - 19 Mar 13
Sharing is caring with @TheGlueNetwork - CEO @LynleySides on stage now at #OMNYC13
Great day at #OMNYC13. Shared the stage with some amazing people...thanks to @TonyPerkins @alwayson for hosting.
AlwaysOn @alwayson
20:34 - 19 Mar 13
We are very excited to learn more about Prollie from @mjfabbri CoFounder & CEO @prolliedotcom #OMNYC13 CEO Showcase!
TWEETS BY CATEGORY
Category
Jay Samit
Tweets during the talk of Jay Samit
Most Active Users
19
20
users
20
retweets
180.492
0,9
tweets / user
1. jaysamit 2. chrisharihar 3. mrobbinsnyc 4. DailyLounge 5. alwayson
13:41 - 19 Mar 13
13:44 - 19 Mar 13
"I started as an internet geek when it wasn't cool." - @jaysamit #OMNYC13
"Being in the startup world is not about having a good idea. It's about having an idea that can ride the wave of change." @jaysamit #OMNYC13
13:45 - 19 Mar 13
13:46 - 19 Mar 13
Not just enough to have good idea, need good idea that rides the wave of change says @jaysamit #OMNYC13
Per @jaysamit, @oovoo is the No. 1 app on #Facebook. #OMNYC13
13:48 - 19 Mar 13
Rachel Espiritu @RAE7882
13:51 - 19 Mar 13
95% of all apps installed never visited 2nd time, @jaysamit #OMNYC13 #mobile
The cast of glee has charted more than the beatles?? @jaysamit #OMNYC13
Daniel Ruch @DanRuch
13:52 - 19 Mar 13
Daily Lounge @DailyLounge
13:52 - 19 Mar 13
The cast of Glee has had more songs chart than the Beatles. That's nuts. #OMNYC13
The cast of glee has had more songs charted than the beatles. Jay Samitt, Oovoo speaking at #OMNYC13
13:53 - 19 Mar 13
Rob Paciorek @robpaciorek
13:54 - 19 Mar 13
The cast of Glee had had more songs chart than the Beatles @jaysamit Pres ooVoo #OMNYC13
Cool - 40% of all YouTube views are music @jaysamit #OMNYC13
14:01 - 19 Mar 13
14:02 - 19 Mar 13
Mobile caught everyone offguard--get on the mobile bus. $20 billion ad opp. @jamsamit #OMNYC13
"The 2nd screen is now the 1st screen." - @jaysamit at @alwayson's #OMNYC13
14:08 - 19 Mar 13
steve rosenbaum @magnify
14:24 - 19 Mar 13
When the 2nd screen becomes the 1st screen @jaysamit #OMNYC13 #mobile
Jay Samit at OnMedia: "Netflix will have a new owner in the next 90 days" @jaysamit #OMNYC13
NY Video Meetup @NYVM
14:24 - 19 Mar 13
14:44 - 19 Mar 13
Jay Samit at OnMedia: "Netflix will have a new owner in the next 90 days" @jaysamit #OMNYC13
Great panel on online video at tipping point headed by #Scott Levine with Jay Samitt, Oovoo #OMNYC13
10
16:46 - 19 Mar 13
17:28 - 19 Mar 13
Great meeting @JaySamit today at @AlwaysOn's #OMNYC13. Excellent talk and I look forward to my #FreeDroid. :)
Breaking News? RT @magnify: Jay Samit at OnMedia: "Netflix will have a new owner in the next 90 days" @jaysamit #OMNYC13
Adam Malone @AdamNMalone
18:26 - 19 Mar 13
Eric Matthewson, Keval Desai, Carl Fremont, and Jay Samit are my #OMNYC13 All-Stars from today's panels. Their words really resonated w/ me
11
TWEETS BY CATEGORY
Category
Video Panel
Tweets during the video panel
Most Active Users
24
20
users
12
retweets
161.809 187.229
1,2
tweets / user
1. defcon_5 2. alwayson 3. AdamNMalone 4. juliemazziotta 5. mrobbinsnyc
Jay Samit @jaysamit
12:20 - 19 Mar 13
Julie Mazziotta @juliemazziotta
13:53 - 19 Mar 13
Excited to keynote in 1 hour #OMNYC13 conference on the future of video, media and social in a mobile world.
40% of all YouTube videos views are music #OMNYC13
14:13 - 19 Mar 13
14:15 - 19 Mar 13
Up now Is Online Video at Tipping Point? #OMNYC13
Average American watches 4 1/2 hrs TV/day only 7 mins online video, Nielsen fact quoted by Scott Levine TW Investments #OMNYC13
14:16 - 19 Mar 13
14:20 - 19 Mar 13
Panel conversation - video tipping point. Focus so far has been on mobiles, tab, and time-shift. How about digital place-based? #OMNYC13
Pro tip: Follow what the major sports networks are doing in video. Content is live and naturally social. Will pave the way. #OMNYC13
defcon_5 @defcon_5
14:59 - 19 Mar 13
defcon_5 @defcon_5
15:01 - 19 Mar 13
. @AERVA CEO: Digital surface owners, like Clear Channel Outdoor, know mrkt for 30-sec videos running in continuous loop is dying. #OMNYC13
. @aerva CEO: We work across digital surface owners. Moderation engine very important. #OMNYC13
defcon_5 @defcon_5
15:06 - 19 Mar 13
15:07 - 19 Mar 13
And now, a secondary mrkt for autographed celeb photos. "Legalizing and reinventing" w/$14.99 / 24.99 price pts. Won't white label. #OMNYC13
Instant Autographs presenting their biz #OMNYC13 print an autographed photo from your fav star athlete even santa personized too. $11.99
Mark Hannah @ProfessorHannah
15:15 - 19 Mar 13
defcon_5 @defcon_5
15:22 - 19 Mar 13
At OnMedia confrnc, CEO of startup Instant Autographs (digital memorabilia) has me thinking of authenticity in the digital age. #omnyc13
.@TouchStorm CEO; Tech won't get you to measurable engagement. Tech is science but engagement is still art. #OMNYC13
defcon_5 @defcon_5
15:23 - 19 Mar 13
defcon_5 @defcon_5
15:25 - 19 Mar 13
. @TouchStorm CEO: Branded information is making money - at 60% margins. Brands finding line between ads and editorial. #OMNYC13
.@TouchStorm Brands doing "too long to be pre-roll & too branded to be editorial" - created Special Interest' hybrid network. #OMNYC13
defcon_5 @defcon_5
15:27 - 19 Mar 13
defcon_5 @defcon_5
15:35 - 19 Mar 13
.@TouchStorm CEO: Getting TV money to Web means making Content Marketing a line item on every brand's budget. #OMNYC13
.@AddThis code is downloaded 200,000 times a day. Active on 14 million Web sites. Collecting interest-intent-action-reaction data. #OMNYC13
13
defcon_5 @defcon_5
15:36 - 19 Mar 13
defcon_5 @defcon_5
15:37 - 19 Mar 13
.@addthis says it's at center of Web data knowledge. #OMNYC13
.@addthis CEO: Data is the differentiator but Community is everything. #OMNYC13
AlwaysOn @alwayson
15:38 - 19 Mar 13
AlwaysOn @alwayson
15:50 - 19 Mar 13
Glad to have rockstar @domedia CEO and @NCTventures investor @RichLangdale joining us onstage at #OMNYC13
Congratulations to @Touchstorm, a 2013 OnMedia Top 100 Private Company. Proud to have Founder & CEO, Alison Provost, on stage at #OMNYC13
AlwaysOn @alwayson
18:03 - 19 Mar 13
Yangbo Du @mitgc_cm
18:36 - 19 Mar 13
Time for @TonyPerkins CEO Group Therapy session with stellar CEOs from @EverydayHealth @Touchstorm @wideorbit @alisonprovost #OMNYC13
#Virtualtoast to @EverydayHealth @Touchstorm @wideorbit @alisonprovost for sharing founder stories at #OMNYC13 c @LydiaChicles @fcollective
Lydia Chicles @LydiaChicles
19:11 - 19 Mar 13
19:16 - 19 Mar 13
.@mitgc_cm @everydayhealth @touchstorm @wideorbit @alisonprovost @fcollective ; thnx much! Offline today, quick #virtualtoast 2 #OMNYC13 !
90% of time spent talking about 10% of media that is bought and sold programmatically. @DOmedia builds tools for the other 90%! #OMNYC13
14
TWEETS BY CATEGORY
Category
Freemiun Model
Tweets during the Freemiun Model panel
Most Active Users
13
8
users
8
retweets
22.833
potential reach
65.976
potential impact
1,6
tweets / user
1. AriaSystemsInc 2. alwayson 3. livextv 4. MikeGerardi0527 5. Tom_Dibble
14:46 - 19 Mar 13
15:16 - 19 Mar 13
Looking forward to today's amazing panel with @mediatemple @paltalk @rhoventures @MyLifeUS @TonyPerkins @AlwaysOn! #OMNYC13
Big panel discussion today at #OMNYC13 with our own Tom Dibble and @mediatemple! Watch the live webcast via @livextv...
Rho Ventures @rhoventures
15:39 - 19 Mar 13
15:41 - 19 Mar 13
Us too MT @AriaSystemsInc Looking forward to today's amazing panel w/ @mediatemple @paltalk @rhoventures @MyLifeUS @TonyPerkins #OMNYC13
Don't miss #AmazingCEOs Tom Dibble and @ChaseMcMichael in today's CEO Showcase at #OMNYC13!
16:05 - 19 Mar 13
18:21 - 19 Mar 13
More updates from our team on the ground today at #OMNYC13..stay tuned for an amazing day with @AriaSystemsInc CEO Tom Dibble #AmazingCEOs
Just an hour away from the 'Mastering The Freemium Model' panel with @Tom_Dibble @mediatemple @paltalk @rhoventures @MyLifeUS #OMNYC13
19:02 - 19 Mar 13
Tom Dibble @Tom_Dibble
19:08 - 19 Mar 13
Excited for the next panel! @mediatemple @paltalk @rhoventures @MyLifeUS @Tom_Dibble talking about the #FreemiumModel #OMNYC13
Looking forward to sharing the stage with some amazing people from @mediatemple @paltalk @rhoventures @MyLifeUS @alwayson #OMNYC13
AlwaysOn @alwayson
19:28 - 19 Mar 13
19:33 - 19 Mar 13
#OMNYC13 Mastering the Freemium Model w/ @jeffreytinsley @MyLifeUS @tom_dibble @AriaSystemsInc @habibkairouz @paltalk @id8tion @mediatemple
"Your competitors are giving information away for free, then you have to be free and try to monetize in other ways..." #OMNYC13
20:03 - 19 Mar 13
20:10 - 19 Mar 13
"You have to be open to all the models, but you've got to charge for something" - Jeff Tinsley, CEO, MyLife .com #omnyc13 #mediatech
"Double down on what's working and shut down what's not" @habibkairouz @rhoventures #OMNYC13
AlwaysOn @alwayson
20:13 - 19 Mar 13
Time for our CEO Showcases to take the stage at #OMNYC13! Check out @tom_dibble @AriaSystemsInc now! One-stop subscription commerce platform
16
TWEETS BY CATEGORY
Category
Advertising Game
Tweets during the panel Advertising Game
Most Active Users
10
8
users
4
retweets
22.177
potential reach
38.348
potential impact
1,2
tweets / user
1. mrobbinsnyc 2. dbenk 3. livextv 4. CanonFodder 5. alwayson
AlwaysOn @alwayson
15:57 - 19 Mar 13
xTV @livextv
16:05 - 19 Mar 13
What's up in The State of the Advertising Game?Find out at #OMNYC13 from @moat @ragnarkruse @skipperbrand #NokiaGrowthPartners & #Digitas
The State of the Advertising Game panel begins #OMNYC13 w/ great CEOs from @moat @ragnarkruse @skipperbrand #NokiaGrowthPartners & #Digitas
16:11 - 19 Mar 13
Richard Glosser @rglosser
16:12 - 19 Mar 13
State of Advertising. Importance & value of locale key to mobile advertising per Paul Asel, Nokia Growth Partners @alwayson #OMNYC13
Paul Ansel of Nokia Growth Partners says location data on mobile inventory is a 3x-5X CPM lift. #OMNYC13
16:18 - 19 Mar 13
16:24 - 19 Mar 13
Brand dollars exceeded DR last year (State of Advertising) per Skip Brand, Martini Media @alwayson #OMNYC13
Carl Fremont @digitas Brands looking 4 content & huge opp to monetize. Content must be portable, flexible to bring brands. #OMNYC13
16:25 - 19 Mar 13
Matt Rosenberg @CanonFodder
16:31 - 19 Mar 13
Brand dollars surpassed DR online last year for us. - Martini Media CEO Skip Brand #omnyc13
Moat says ads placed next to highly engaging content garner more attention. Attention > clicks. @noahgoodhart09 #OMNYC13
16:34 - 19 Mar 13
16:40 - 19 Mar 13
We've done brand lift studies that show that with better content you get better engagement w/ the ads. -- Noah Goodhart, of Moat #omnyc13
Used to say TV lean forward, mobile lean back--expects that to shift, Paul Asel, Nokia Growth Partners #OMNYC13
18
TWEETS BY CATEGORY
Category
Soma to Soho
Tweets duing the soma to soho to dumbo panel
Most Active Users
8
9
users
5
retweets
22.881
potential reach
30.014
potential impact
0,9
tweets / user
1. mrobbinsnyc 2. alwayson 3. dbenk 4. AriaSystemsInc 5. MikeGerardi0527
17:29 - 19 Mar 13
17:32 - 19 Mar 13
Enlightening session: Trends in urban areas, the hotbeds of innovation with @InterWestVC #OMNYC13
What's in store for NYC? Urban hotbeds of #innovation panel discussion now. @alwayson #OMNYC13
AlwaysOn @alwayson
17:34 - 19 Mar 13
xTV @livextv
17:39 - 19 Mar 13
SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation with @brucetaragin @sigalow @kevaldesai @snrdenton at #OMNYC13
SOMA to SOHO to DUMBO - Inside The Urban Hotbeds Of Innovation with @brucetaragin @Sigalow @kevaldesai @snrdenton at #OMNYC13
17:40 - 19 Mar 13
17:47 - 19 Mar 13
Companies that have a virtual workforce are valued at a discount because part of what buying is the team - Ian Sigalow, Greycroft #omnyc13
For last 2- 3 yrs, survey says, ppl want to work for themselves. They're freelancers. Desai. #omnyc13 cc: @nwc
17:48 - 19 Mar 13
17:53 - 19 Mar 13
.@sigalow says new generation has changed from wanting to work for big co's to wanting to work for themselves. #innovation #OMNYC13
Funding is consolidating around valley and NY for tech per @sigalow on VC funding #innovation #OMNYC13
20
TWEETS BY CATEGORY
Category
Nathan Rochardson
Tweets during the talk of Nathan R.
Most Active Users
8
7
users
4
retweets
22.639
potential reach
26.259
potential impact
1,1
tweets / user
1. defcon_5 2. KidzVuz 3. alwayson 4. jeannette84xx 5. melody_noel
defcon_5 @defcon_5
14:11 - 19 Mar 13
defcon_5 @defcon_5
14:15 - 19 Mar 13
Video tipping point panel up next. Time Warner Investments - OoVoo NewsCred - FirstMark Capital - #waywire #OMNYC13
. @nathanr from #waywire: More than 50% of streaming videos go over mobile devices. Nielsen numbers aren't seeing the shift. #OMNYC13
defcon_5 @defcon_5
14:18 - 19 Mar 13
Jeannette Hon @jeannette84xx
14:24 - 19 Mar 13
. @nathanr of #waywire: Sports content creators are publishing the most video content to the Web. More than news providers. #OMNYC13
Checking out #waywire while Nathan Richardson speaks on stage at #OMNYC13 .. Why no pets and animals category?!?!?!
14:32 - 19 Mar 13
defcon_5 @defcon_5
14:33 - 19 Mar 13
"Early days to talk about online advertising" for online video. @nathanr #waywire @alwayson #OMNYC13
. @nathanr of #waywire: There will be price pressure, but market growing. Premium content will always command higher price. #OMNYC13
defcon_5 @defcon_5
14:36 - 19 Mar 13
AlwaysOn @alwayson
15:07 - 19 Mar 13
. @nathanr of #waywire: We absolutely can have premium pricing with digital video. It's about *position* not page view. #OMNYC13
Have we reached the Tipping Point of Online Video? #OMNYC13 brings you the POV from leaders: @jaysamit @amishjani @shafqatislam @nathanr
22
TWEETS BY CATEGORY
Category
Data Panel
Data Panel
Most Active Users
7
8
users
2
retweets
13.447
potential reach
13.582
potential impact
0,9
tweets / user
1. markzexelate 2. AdamNMalone 3. NYCMcG 4. alwayson 5. exelate
13:36 - 19 Mar 13
Mark Zagorski @markzexelate
16:18 - 19 Mar 13
Tony Perkins points out more data being produced every year than in all previous years. Day2 #OMNYC13 #bigdata
Excited to speak on data panel @ #OMNYC13 today with @addthis @DataLogix @tridentcapital @ipgmediabrands big data=big thinkers!
Mark Zagorski @markzexelate
17:38 - 19 Mar 13
AlwaysOn @alwayson
18:23 - 19 Mar 13
#smartdata drives #relevance marketing! Interested? Learn more at #OMNYC13 data panel today
Coming up: @Hagenwww Keynote: Getting Value From Big Data Starts Is Not Magic, It Is Hard Work #OMNYC13
Ramsey McGrory @NYCMcG
18:37 - 19 Mar 13
19:00 - 19 Mar 13
excited to go on with @datalogix @exelate @tridentcap and @hagenwww at #OMNYC13
When data is used well by creatives it enables a greater degree of freedom, focuses and refines efforts, & leads to greater impact. #OMNYC13
Yangbo Du @mitgc_cm
19:07 - 19 Mar 13
#OMNYC13 @hagenwww: Don't confuse data & metrics with success. In other words, look beyond 'vanity metrics' (likes, followers et al).
24
TWEETS BY CATEGORY
Category
CEO Roundtable
Tweets during the CEO Roundtable
Most Active Users
1. dbenk
1
1
users
0
retweets
1.531
potential reach
1.531
potential impact
1,0
tweets / user
20:05 - 19 Mar 13
People on a diet "telling us" they're interested in these specific conditions. An advertiser's dream- Kairouz, re: Everyday Health #omnyc13
26
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
28
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
29

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Day 2 - Tweet Category

By Tweet Category for iPad

Analysis of the session '#OMNYC13' created with Tweet Category

Categories total tweets

Tweets per user

Followers per user

Most Active Users

num. tweets per user

Analysis of the session '#OMNYC13' created with Tweet Category

Video Panel Replies

Video Panel Jay Samit

Video Panel Freemiun Model

Analysis of the session '#OMNYC13' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Analysis of the session '#OMNYC13' created with Tweet Category

AriaSystemsInc Total Tweets: 27 ROADURON Total Tweets: mitgc_cm Total Tweets: 22 19

juliemazziotta Total Tweets: 9 AdamNMalone Total Tweets: 7 chrisharihar Total Tweets: 7

AlisonProvost Total Tweets: 1 Bizzabo Total Tweets: 1

prolliedotcom Total Tweets: 6 jeannette84xx Total Tweets: 5 DailyLounge Total Tweets: 4

ChaseMcMichael Total Tweets: 2 Hollywoodlandme Total Tweets: 2 KidzVuz Total Tweets: 2

LydiaChicles Total Tweets: 2

Analysis of the session '#OMNYC13' created with Tweet Category

Most Active Users

1. defcon_5 2. alwayson 3. AriaSystemsInc 4. joeward 5. MobileLim

Keval Desai @kevaldesai

Gieriet Bowen @gieriet

Looking forward to following #OMNYC13 @alwayson..wish I were there !

Chris Harihar @chrisharihar

Julie Mazziotta @juliemazziotta

second screen should now be called first screen #OMNYC13

Rebecca Levey @beccasara

Binge content consumption is tough to monetize. #OMNYC13

Analysis of the session '#OMNYC13' created with Tweet Category

Leigh Anne Varney @lavarney

Rebecca Levey @beccasara

Alison Provost @AlisonProvost

John Lim @MobileLim

Aria Systems, Inc. @AriaSystemsInc

Marcia Robbins @mrobbinsnyc

Nika Rastakhiz @NikasTweets

Dorian Benkoil @dbenk

Dorian Benkoil @dbenk

John Lim @MobileLim

Patrick LaForge, NYT @palafo

Aria Systems, Inc. @AriaSystemsInc

Melody Noel @melody_noel

Aria Systems, Inc. @AriaSystemsInc

Analysis of the session '#OMNYC13' created with Tweet Category

Aria Systems, Inc. @AriaSystemsInc

Brad Smith @brad

Tom Dibble @Tom_Dibble

Sharing is caring with @TheGlueNetwork - CEO @LynleySides on stage now at #OMNYC13

Analysis of the session '#OMNYC13' created with Tweet Category

Most Active Users

1. jaysamit 2. chrisharihar 3. mrobbinsnyc 4. DailyLounge 5. alwayson

Chris Harihar @chrisharihar

Chris Harihar @chrisharihar

"I started as an internet geek when it wasn't cool." - @jaysamit #OMNYC13

Marcia Robbins @mrobbinsnyc