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The overall attractiveness of the PC manufacturing business is affected by several factors. These include general macroeconomic conditions as well as industry specific factors such as the unique economic features of the industry, competitive forces, forces of change, the market position and expected behavior of the various competitors already in the industry, and the industry’s key success factors. This report examines each of these factors in turn to arrive at an overall assessment of the attractiveness of the industry, and the types of companies that would, or would not be, attracted to it. The analysis starts with an assessment of the macroeconomic conditions affecting the market.
The overall attractiveness of the PC manufacturing business is affected by several factors. These include general macroeconomic conditions as well as industry specific factors such as the un…