EXECUTIVE SUMMARY

Now a days drinking becomes the part and parcel of every people. Drinking is a major form of entertainment in peoples life. Drinking refreshes peoples body and mind and most of the people drinks for enjoyment. Soft drink is a consumer product in Bangladesh. In Bangladesh the market of soft drink is very competitive. The marketing processes of soft drink are different in Bangladesh then other countries. Here the producers of soft drink do not sell the products to the ultimate or final consumers. Companies are totally dependent on various distribution channels like wholesalers and retailers to deliver the product to the final consumer. So here the producers have to make people aware about their product through different advertisements and other promotional tools. With an aim to learn the marketing prospects of Bangladesh a study has been done with a soft drink namedTasty Cola which is going to be introduced very soon by the most powerful and financially strong company Square. Currently Square is not in the beverage side but they are trying to start their new segment named Square beverage limited and Tasty Cola is going to be their fist soft drink in this market. Here this report suggest about the marketing process that Square may or should look at to get good market share with this new product as soon as possible.

SQUARE BEVERAGE LIMITED

PROJECT TITLE
The name of this report is The Marketing process of a new product. And for that purpose we chose a well known company named SQUARE.

OBJECTIVE OF THIS PROJECT

We are the students of MKT-202 Principles of Marketing. As a part of our study, the report was assigned by NAZLEE SHIDDIQUE, Lecturer, School of Business, North South University. We are thankful to her for assigning us such type of projects works in a group of four members.

PURPOSE
The purpose of this report is to find out some marketing processes through which a new product will be able to sustain in the market and be able to increase the market share in near future. Few years back we had only two major soft drink companies in the market and those were Coca Cola and Transcom Beverage (Pepsi). But in the last few years we got some other companies who start their business in this market. When this companies started their business the competition was not that much severe as present situation. But now the situation is really difficult for a new product or company to sustain because of huge competition. Now all the companies are giving all most same type of product in different price. Now SQUARE is trying to introduce TASTY COLA and they are facing a big competition from other companies. So to sustain in this market withholding the pressures of competition Square may follow the following marketing processes to sustain and get profitable growth in near future.

SQUARE BEVERAGE LIMITED

LIMITATIONS OF THE REPORT

The sellers of different superstores were really busy but still they helped as far it was possible. Some matters of SQUARE are confidential so we got very little information. Different shopkeepers give different type of information which conflict each other so we get confused. Beside all we try to do our best for this report.

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COMPANY OVERVIEW
SQUARE is one of the biggest and oldest companies of our country. They have a very good image in the market. They are one of the strong financed companies of our country. They have a very good background which started from 1958 by starting a pharmaceuticals company and continuing up to 2004 by starting a new segment named - Square Beverage.

1958 1964 1974 1982 1985 1987 1988 1991 1994 1995 1997 1998

1999 2000

Debut of the Pharmaceutical company as a Partnership Firm. Transformation into Private Limited Company. Technical Collaboration with Janssen Pharmaceutical, Belgium, a subsidiary of Johnson and Johnson International, USA. Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies. Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies. Pioneer in export of pharmaceuticals goods. New facility is built to meet growing market demand. Square Toiletries Limited made its entry as one of the divisions of Square Pharmaceuticals Ltd. Square Pharmaceutical Company Converted to a Public Limited Company. Initial offering of public shares. Square Toiletries Limited began its journey as a separate entity. Chemical Division of SPL started bulk production of Active Pharmaceutical Ingredients (API). Manufacturing of MDI first time in Bangladesh. Export to Russia and Pakistan. Establishment of first unit of Square Textiles Limited. ISO 9001 certification for Square Pharmaceuticals Limited. Operation of new division for Agro Chemicals and Veterinary products. Establishment of second unit of Square Textile Limited. Agreement with Bayer AG, Germany and Eisai Co. Ltd., Japan; Technical know-how transfer to international pharmaceutical companies. Establishment of Square Spinning Limited.

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2001 2002 2003

Operation of new factory with a view to get USFDA/MCA approval and production support for expanding export operations. Establishment of Square - Fashions Limited. Establishment of Square - Knit fabrics Limited. Turnover crosses Four Billion Taka mark.

In 2004 there are going to open their new segment and that is with the product Tasty Cola.

SQUARE PRODUCTS AND DEPARMENTS

Square Pharmaceuticals Ltd. Square Textiles Ltd. Square Spinning Ltd. Square Toiletries Ltd. Square Consumer Products Ltd. Square Informatics Ltd. Square Health Products Ltd. Square Agro Ltd. Sheltech Pioneer Insurance Company Ltd. Mutual Trust Bank Ltd. National Housing Finance And Investment Ltd. Mediacom Ltd. Aegis Services Ltd.

SQUARE BEVERAGE LIMITED

Maasranga Productions

MARKETING DEPARTMENT:
A well-structured and indomitable pharmaceutical

marketing network in Bangladesh. The Marketing Division has in excess of 1000 personnel. More than 500 Medical Representatives. Product Management Department is run by more than 25 brand Executives from different disciplines (MBA's, Medical Doctors, and Graduate Pharmacists). Medical Services Department has a collection of graduate doctors for interacting with target medical professionals. Market Research Department is well developed and is run by MR professionals.

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STRATEGIC PLANNING COMPANY OBJECTIVES and GOALS

Tasty cola wants to be one of the most successful cola which will be liked by the people very much. It wants to get the market shares in a big amount as early as possible. It wants to serve people the best cola of Bangladesh. Square is focusing on the quality and taste of the product to obtain a better image in the market. Square is not thinking about gaining profit in short terms rather they are looking for long term profits.

Year Market share

2005 5%

2006 10%

2007 15%

2008 24%

Square is looking to get the 5% of market share in the first year and afterwards they will try to increase their market share in the next 2/4 years. They are actually looking for get around 24% market shares in 2008 and thats their main target.

SQUARE BEVERAGE LIMITED

MISSION STATEMENT
The mission statement of Square is -----We want to satisfy consumers by providing products with international premium quality standard and innovation at a competitive price that offers best value for their money.

TASTY COLA COMPONENTS

Testy cola is different from all other colas of the market and so some unique materials are used to produce this testy cola which are stated below--It has a unique vanilla test on it. So vanilla is used for the production of testy cola. It tests sweet like the Pepsi test. So to make it sweet, some ingredients are used in it like saccharine. It is free from alcohols. So in the production of testy cola alcohol is not used. To make it testier some other flavors are also used in it.

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MATERIALS USED IN THE PRODUCTION OF TASTY COLA (PER LITER)

WATER + CO2 VANILLA SUGAR CARBOHYDRATE

52 mg 15 mg 15 mg 18 mg

FEATURES
It has some unique features in it which will make it different from other colas. 1) It has a very good vanilla flavor which the other colas dont have. It will give a very good sweet test also with the vanilla test. 2) It is good for health because it has no alcohol. It is safe for all kind of people because its ingredients are really suitable for the people. It has very little sugar in it, so that the person who has diabetics problem will not have to worry while taking this drink. 3) It will give a good taste in a low price. 4) It is totally fat free so peoples who have heart diseases will be able to take this drink and they wont have any problem.

USAGE
People will use the product because it has a very good taste as well as its good for health. People will get a different taste which they never get never before. Tasty Cola will give the consumers total satisfaction on the time of drinking.

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PRODUCT / MARKET EXPANSION GRID

EXISTING PRODUCT MARKET PENETRATION EXISTING MARKET MARKET DEVELOPMENT NEW MARKET

NEW PRODUCT PRODUCT DEVELOPMENT

DIVERSIFICATION

For our product we are following the product development process.

PRODUCT DEVELOPMENT
Product development is a strategy for company growth by offering modified or new products to current market segment. We are following this because we are introducing a new product in the existing market. We are introducing a new product named Tasty Cola in the same coal segment of the market. Here we are giving the same people a new taste which is made of vanilla. So this is product development process for SQUARE to make the company bigger and profitable.

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SWOT ANALYSIS SWOT Analysis of Tasty-Cola STRENGTHS:

1. Strong marketing forces: Tasty-Cola has a very specialized marketing team comprising of members who have proved their way into the company through hard work and perseverance. The extremely challenging selection system distinguished them from the rest of the workforce.

2. Customized-taste: Before the launch of the product, a market research was undertaken to find out what particular cola trait attracted the people (fizzy ness, sweetness, thickness etc.). Tasty-Cola has been made suitable for the preferences of the Bangladeshi people as far as taste is concerned.

3. Own production plant: Tasty-Cola has their own production plant which gives them greater control over the activities that they undertake. They have their own production areas which are suitable for making this type of products. They have very good place to stock the ingredients and outcomes.

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WEAKNESSES:
1. Ingredients quality: Unlike Coke or Pepsi, the mix is not brought from foreign countries but made here in Bangladesh. As a result, the quality of the base ingredients might just not be at par with that of the international brands like the two mentioned before.

2. Lack of promotional funds: Funds for the cola would be relatively low when compared with cola giants like Coke and Pepsi who have been in the local market for a long time. Competing with them might be hard for the local company with relatively low fund levels.

3. Limited market share: The Bangladeshi market is already dominated by Pepsi and Coke who, during the last few years, had to share some portion of it to 2-3 local brands of cola as well. As a result, the task of Tasty-Coal team would be very challenging to make room for their share.

OPPORTUNITIES:
1. Huge market: The population of Bangladesh is increasing at a very high rate and so is increasing the potential cola drinkers. This growth rate makes the Bangladeshi

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market a very attractive one for any cola brand who would do anything to enter this market.

2. Local appeal: Being a local product, a segment of the consumers might be inclined to buy the local Tasty-Cola, preferring it over foreign brands. That would be one huge advantage that the local brand would have over the foreign ones.

3. High growth rate: In cola markets like that of Bangladesh where the saturation point of the market has not been achieved yet, there is immense potential for a new cola to create its own share of the market. The per capita soft drink consumption is increasing every day and so it can be expected to last for some considerable time.

4. Good relationship with retailers/ dealers: Tasty-Cola team has very good relationship with the retailer/dealers who have made the distribution easy and effective for tasty-cola.

THREATS:
1. Other existing products: There are a number of foreign and local colas already in the market engaged in fierce competition. The amount of time they have been in the market and the experience they have gained in this area makes them a great threat for TastyCola from the very beginning. SQUARE BEVERAGE LIMITED 13

2. Good taste of competitors: The competing brands have made their tastes acceptable in the minds of the consumers, and although the taste of Tasty-Cola was developed after extensive research, being there in the minds of the consumers and being there in reality is a totally different matter. So many cases are present in the marketing world where research findings have been defied that there is no scope of saying that just the mere existence of Tasty-Cola would make its taste acceptable to the consumers. They might still stick to the old established brands and consider them to have the better taste.

4. Political instability: The country Bangladesh is one of the most politically unstable countries in the world. Change in power brings in change in policies that affect the businesses in different way (and which are always that fair). The external environment is not that business-friendly as well.

5. Competitors equipped with greater promotional funds: International brands like Coke and Pepsi have massive funds allotted for promotional purposes. Local brands also have some fund, especially those who have been successful in gaining some market share at the expense of the other established ones. Promotions play a major role in the sale of any product, and competitors getting the edge there could easily have the conditions in their favor.

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MARKETING PROCESS MARKET SEGMENTATION SEGMENTATION

Segmentation is one of the most important parts for marketing activities. Segmentation means dividing the market into distinct groups of buyer with different needs and wants, characteristics, and behaviors who might require separates attributes. This is the first step of a company in the marketing process of a new product.

Company has to segment their market to achieve their objectives. For our product we segment our market according to Geographic Demographic Psychographic and Behavior
MARKET SEGMENTATION

25%

25%

geographic demographic psychographic

25%

25%

behavioral

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The variables for our market segmentation are

GEOGRAPHIC
Density: Urban, suburban, rural Climate: All the seasons

DEMOGRAPHIC
Age: 8 -12, 15 25, 28 -30 Gender: Male, Female Generation: Baby boomer, Generation X, Generation Y

PSYCHOGRAPHIC
Social class: Upper class, lowers class, middle class Life style: Achievers, Strivers, and Strugglers Personality: Compulsive, gregarious, authoritarian, ambitious

BEHAVIORAL
Occasions: Regular, special, unusual, Benefits: Quality, service, Attitude toward product: Positive, different, Enthusiastic

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GEOGRAPHIC
Bangladesh is a small country of 140 million people squeezed in a limited space of only about 144000 sq km. In our country there are some urban, suburban and rural places. Our product is for all the peoples who live in either cities or villages. We distribute our product every where of the country so that all kind of people can get it easily.

0% CLIMATE 40% DENSITY 60%

DEMOGRAPHIC
We have a big population and most of them are young. Generally young people prefer soft drinks so we have great opportunity in our product. Our products price is highly affordable so that we dont have to think too much about the income of consumer.

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0% 10% AGE 30% 60% GENDER GENERATION

PSYCHOGRAPHIC
For this segment we have divided our consumer into different groups based on social class, lifestyle, and personality characteristics.

PERSONNA LITY 30%

0% SOCIAL CLASS 50%

LIFE STYLE 20%

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BEHAVIORAL We have used occasion benefit and attitude toward product for this segment. This will have a positive impact on our product.

0% 40% 30%

30%

OCCASIONS BANEFITS ATTITUDE

TARGET MARKET The part of the market which a company decides to serve with their product or service. It is very difficult to serve the whole market with a particular product in a specific time. A company must have a target market for their particular product or service.

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TARGET MARKET URBAN SUBURBAN RURAL

There are four types of target marketing segmentation-

Undifferentiated marketing (mass marketing) Differentiated marketing (segmented marketing) Concentrated marketing (niche marketing) Micro marketing (local or individual marketing)

Undifferentiated Marketing

Differentiated Marketing

Concentrated Marketing

Micro Marketing

For our product we are following the mass marketing strategy.

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UNDIFFERNTIATED MARKETING
This marketing strategy covers the whole market with one offer without differentiating the market segment. This is also called mass marketing. In this strategy we have to focus on what is a common need of consumers. In terms of Tasty Cola we are concentrating on all type of segments that means we are not giving this cola to any specific group of people rather than we are giving our product to all type of peoples. We are not differentiating the market and we are targeting the peoples of every age, place, and personality. Our product is for every one so that we can get advantage of the huge population.

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COMPETITORS TABLE
COMPANY NAME PACKAGE SIZE PRICE U.S.P ESTIMATED MARKET SHARE TRANSCOM BEVARAGE (PEPSI)
1 liter Plastic Bottle 2 liter 45 TK 15 TK Several types of taste 18 TK 25 TK 35 TK 20 TK Unique taste Brand image of 10 TK 30 TK Coke. Unique taste. like R.C R.C 30 TK Brand image of Pepsi. Can 250 ml Glass Bottle 250 ml , 10 TK 20 TK Pepsis special taste. own sweet

24%

PRTEX COLA)

(R.C Can 250 ml

Plastic Bottle 300 ml 1 liter 1.5 liter

12%

Lemon, Cola etc.

COCA COLA

Can 250 ml Glass Bottle 250 ml 1 liter Plastic Bottle 2 liter

27%

45 TK 15 TK 25 TK Different of taste types like Cola,

GLOBAL BEVERAGE (VERGIN)

Can 250 ml Bottle 1 liter

8%

Virgin

Lemon, Diet etc.

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SQUARE BEVERAGE (TESTY

Can 250 ml Plastic Bottle 400 ml (Mobile) 1 liter

18 TK

Unique taste.

vanilla

15%

23 TK 30 TK 35 TK

Health conscious.

COLA)

1.5 liter Glass Bottle 2 liter 250 ml

44 TK 10 TK

POSITIONING
Positioning means the way the product is defined by consumers on important attributes the place the product occupies in customers mind relative to competing products. This means what consumers think about a particular product relative to competing brands. We will discuss about the attributes and benefits of our product in terms of 4 Ps which are --1. Product 2. Price 3. Place 4. Promotion.

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PRODUCT ATTRIBUTES
Two important attributes of our product is --New Vanilla taste Healthy drink

VALUE
Here the consumers will get a very new taste from our product. They are going to have the taste of Vanilla with cola for the first time. Consumers are goanna have the taste of vanilla with typical cola taste. So this will be really new for the consumers of our country.

BENEFIT
Here in our product consumers will get something which is really good for health. Consumers will get something which is all most fat free and good for health. So the benefit of our product is consumers will get very good taste with good quality which is good for health.

PRICE ATTRIBUTES
The main attributes of our product in terms of price is --- reasonable price. As Square is a very strong financed company so it can give products in low price than the competitors.

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VALUE
Value is it will be a wise purchase for the customers because here the customers are getting a good quality product in low price.

BENEFIT
Benefit of our product in terms of price is it is highly affordable. It is highly affordable because it costs low. Because of its low price this is on the capability range of all people. Most of the people will be able to buy it because of its low price.

PLACE ATTRIBUTES
In terms of place our products attributes will be easily affordable because any one can get our product very easily from any shop they want. Consumers will get the product when ever they want to have it. We are going to have our product in most of the superstores, fast foods, university canteens, and grocery shops.

VALUE
The display of the product will be well organized in the shops so that customers can easily see it and can get the product easily. .

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BENEFIT
The benefit of our product in terms of place is consumers will be able to get the product very easily .They will be able to get the product when ever then want from where ever they want to get it.

PROMOTION ATTRIBUTES
The main attributes of our product in terms of promotion is we will maintain good communication with the customers and we will have well informed customer.

VALUE
Consumers will get good service while they will be buying our product.

BENEFIT
Consumers will know our product through posturing, advertisement in T.V etc. very easily.

POSITIONING STATEMENT
To the people who wants to enjoy the different taste of cola from the usual one in reasonable price. Tasty cola will give you the taste which you never enjoy before and you will like it very much.

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ACTIVATION BRANDING BRAND

Brand is an idea with an identifying name, logo, designs all of which gives a unique identity. The name of our products brand is Tasty cola which gives the product a unique identity and this brand name differs our product from other colas. Our product has its own logo and designs which makes our product different from other products.

TRADE MARK
Trademark is a legal designation giving exclusive right on brand marks, names etc. Our product has a trade mark which gives us a legal designation to use the product name, design, logo etc.

BRAND EQUITY
Brand equity means the positive differential effect that knowing the brand name has on customer response to the product or service. Brands are more than just names and symbols. Brands represent consumers perceptions and feelings about a product and its performance. So the brand name has a very good impact on the customers and if the brands dont have a good image on the customers then the product wont do well in the market. So it

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is very important for a new product to create a good brand image in the customers. And to create brand image we have to do brand name awareness in between the customers so that they know about our product. We have to create the brand loyalty so that the consumers can believe in our product

BRAND DEVELOPMENT
EXISTING NEW

LINE EXTENSION

BRAND EXTENSION

MULTIBRAND

NEW BRAND

NEWBRAND
Here for our product we are following the new brand formula in the brand development process. As our product is new for SQUARE and it has a new brand name so this is new brand formula. And this formula is suitable because SQUARE is a strong financed company. Square is really a well financed company and they having the capability to carry on this new product for a long period which will give them profit in the long run. The new brand formula is for those companies which are big and have a good brand image in the market. Those companies which are able to invest for long run are suitable for new brand formula and SQUARE are capable to invest for long run. So for our product the new brand formula is most suitable.

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PRICING PRICE
Price is the amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service.

PRICING STRATEGIES
There are two types of pricing strategies and they are 1. Market Skimming pricing, 2. Market penetration pricing. For our product we are following the market penetrating method.

MAREKET PENETRATION
It means setting a low price for a new product in order to attract a large number of buyers and a large market share. We are following this because our product is new product and the market is very competitive. So to entering the market successfully and to sustain in the market we are following this method. As Square is a very big company and have a well financial background so it can afford good quality products in low price. To sustain in the market and get the market shares as quickly as possible Tasty Coal is going to follow the market penetration formula.

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PRICING APPROACH
There are four kind of pricing approaches and we are going to follow the cost based pricing and competition based pricing for our product.

COST BASED PRICING We are going to do the cost based pricing because in the drinking segment the demands fluctuate but the costs are well known. This means here we know about the cost of production very well and we can easily fix up the price of the product by adding the production cost and profit price per unit.

COMPETITION BASED PRICING

We are also considering the competition based pricing method. Because in this method the arrived price would attain sales. It will give us a competitive advantage and attack our competitors directly. It will give our product a competitive price which will help it to get market shares quickly because consumers always look for good products in low price. So if we give good quality products in low price than obviously consumers will buy our product, which will give us more profit and market share.

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CHANNEL MANAGEMENT

MARKETING CHANNEL
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.

OUTLETS
Square is going to distribute the product in different types shops or outlets to serve the product to the consumers. And the stores are Superstores / Super malls --- AGORA, NANDAN, P.Q.S etc. Fast food stores --- HELVETIA, DOMINOUS, and PIZZA HUT, WIMPY etc. University canteens --- N.S.U canteen, D.U canteen (DUTCH) etc. Local small shops --- local stores which is not big. We chose this 4 kind of outlets because this types suits most in terms of our product. Because our product is a cola drink which will be eaten by the young peoples mostly. As we are doing the mass marketing formula in choosing the target market so we are having our product in all types of market segments. We choose four types of outlets for different reasons like --- we chose superstores because now a days superstores are the most favorite place for most of the SQUARE BEVERAGE LIMITED 31

people. So if we put our product in the superstores then a huge number of people will know and get the product and our product will be able to compete our competitors. We put our product in the university canteens so that the students can get the product easily and students are our big target market. So if we put our product in the university canteens then it will be sold more and we will get profit earlier than any where else. We are also giving our product to the local shops so that all kind of peoples can get it easily and this will give us a big advantage in creating our brand image as well as good profit.

NATURE OF DISTRIBUTION
There are three kind of distribution system --Intensive distribution Exclusive distribution Selective distribution

Square is going to follow the selective distribution method.

SELECTIVE DISTRIBUTION
The use of more than one, but fewer than all, of the intermediaries who are willing to carry the companys product. We are going to follow the selective method because of some reasons like--Here we wont give our product to all of the distributors and this will give us more control on the product price and quality.

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Because if we have less intermediaries than its easy to control them. Square has some very good distributors who are really expert in this segment. These distributors work for Square mainly and they are very strong in this part as they are distributing the other products of Square successfully. These distributors are able to distribute the products in all most all parts of the country. So we dont need to do intensive distribution to make our product available to all the peoples.

MARKETING CHANNELS
Marketing channel is very important for better supply and demand management. There are three types of marketing channels Direct channel distribution system Indirect channel distribution system Multi channel distribution system. Square is using indirect channel system.

INDIRECT CHANNEL DISTRIBUTION SYSTEM

Indirect marketing channel is that channel which containing one or more intermediary levels. Square is using indirect channel distribution system which consists of retailers, wholesalers, distributor, consumers etc.

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CHANNELCHART

COMPANY

DISTRIBUTOR

WHOLE SALER

RETAILER

CONSUMER

We are using distributors, wholesalers and retailers to distribute our product in the market. First we are giving our product to the selective distributors and then distributors give the product to the wholesalers. Retailers are getting the product from the wholesalers and they are serving the product to the customers. So Square is following an indirect distribution method.

CHANNEL CONFLICT
Disagreement among marketing channel members on goals and rules that is who should do what and for what rewards. For indirect distribution system channel conflict is a big problem which can damage the product a lot. Here different distributors are looking for selling the product in different prices so the price goes up very much. Distributors, wholesalers and retailers increase the product price to get more profit so the product price becomes very high.

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To avoid this channel conflict we are following some techniques which are listed bellow---

First of all we have fixed our product price so that the distributors or retailers cant increase the price as there wish. We have included the price in the packaging. Then as we are doing selective method to do the distribution so we wont have to control too much distributors. We will have a very good influence and control on the distributors and wholesalers and so the chance of conflict becomes low. As we are giving permission to some distributors who are friendly to us so it wont be big problem to control the price and quality of the product.

COMMUNICATION PLAN BUYER READINESS STAGE

The stages consumers normally pass through on their way to purchase, including awareness, knowledge, liking, preference, conviction, and purchase.

Awareness

Knowledge

Liking

Purchase

Conviction

Preference

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AWARENESS As our product is knew in the market so we have to make awareness in the first step. We have to make the consumers aware about our product through advertising, posturing etc. So to make the consumers aware we will do a lot of advertising in the TV's, Radios, News papers etc. We will do campaigns in different places like different universities etc so that people get interest on our product.

KNOWLEDGE
We will do excessive marketing communication so that consumers can get idea about our product easily. If the consumers get some knowledge about our product then they will be interested to buy our product because of our products features and good quality.

LIKING
We will have to do sampling so that consumers can know the taste of our product. If consumers know about our products taste than they will start liking it.

PREFERENCE
If the consumers know about the product than they will know what is good in our brand than our competitors brand and this will attract the consumers more towards our product.

CONVICTION
If consumers know every thing about our product then they will believe that our product is the best option for them.

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CONCLUSION
Square is going to introduce Tasty Cola in a very competitive market. The cola segment of the market is very competitive than the other segments, so to get good profit from this segment in first few years Square will do a very good advertising campaign. Peoples usually keep interest on a new product in the market and to get profit from this Square will try to attract these peoples. Square is doing a huge marketing process to make Tasty Cola successful in the market and get profit from this product as soon as possible. Square always stand for ceaseless afford and they never stand still, slow down, stop thinking and compromise with the product quality. They believe in using state of the art technology to cope with the ever changing world. So Square will do what ever it needs to make Tasty Cola successful in both short and long run.

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BIBLIOGRAPHY

1. www.square-bd.com 2. www.gogle-can.com 3. www.yahoo.com

APPENDICES
AGORA SUPER STORE SALES PERSON. P.Q.S SUPER STORE SALES PERSON. PRINCIPLES OF MARKETING PHILIP KOTLER.

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