A STUDY ON CUSTOMER AND RETAILER SATISFACTION TOWARDS MAA FRUITS INDIA LTD WITH SPECIAL REFERENCE TO SALEM CITY

A PROJECT REPORT Submitted to the

SCHOOL OF MANAGEMENT
In partial fulfillment of the requirements for the award of the degree

Of MASTER OF BUSINESS ADMINISTRATION By KARTHIK.M.N

REG.NO.35080237

Under the guidance of

MR.SANTHOSH KUMAR
(Faculty Member)

SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR 603203 MAY 2010

GENERAL INTRODUCTION

INTRODUCTION TO THE STUDY

RESEARCH METHODOLOGY

ANALYSIS AND INTERPRETATION

FINDINGS
SUGGESTIONS AND RECOMMENDATIONS

CONCLUSION

ANNEXTURE
QUESTIONNAIRE

BIBLIOGRAPHY

CONTENTS

DECLARATION

CERTIFICATE

ACKNOWLEDGEMENT

ASTUDYONCUSTOMERANDRETAILERSATISFACTIONTOWARDS MAAFRUITSINDIALTD

WITHSPECIALREFERENCETOSALEMCITY

CONTENTS
ChapterNo.
1 2 3 4 5 6 7 Abstract ListofTables ListofCharts Introduction 1.1Indianfruitdrinksindustry 1.2Companyprofile Objectives Scopeofstudy Needofstudy ResearchMethodology 3.1ResearchDesign 3.2Sampling 3.3Toolsforresearch 3.4DataCollection 3.5Limitations DataAnalysisandInterpretation Findings Recommendationsandsuggestions Conclusion Bibliography AppendixI AppendixII

Title

PageNo.
i iii vi 01 01 07 19 19.a 19.b 20 20 20 22 22 23 24 104 105 106 107

ABSTRACT
The Project title A Study on Customer and Retailer Satisfaction towards Maa Fruits Pvt. Ltd.,WithSpecialReferencetoSalemCityisfocusingonthecustomerandretailersatisfactionlevel about dealing with Maa Fruit Drinks. In this report the first chapter gives a brief report on Indian fruitdrinksindustriesandMaaFruitsIndiaLimited.AnddiscussaboutIndianbeveragesmarket,solid futures of soft drinks industry, market composition and dynamics etc. Also the company profile has beendiscussedonmanufacturingproject,management,productprofileandmarketnetwork. The third chapter talks on research methodology. In this study descriptive research methodology has been used where the customer and retailer satisfaction was studied through a Questionnaire cum interview schedule. The total sample size of customers was 100 and a retailer was 50. The samples were selected by cluster random sampling by considering the geographical locationofSalemcity. ThefourthchapterdescribesthedataAnalysisand interpretation. Simple percentage analysis, Weighted Average Method and ChiSquare Tests were used to analyze the observed Data and interpret them accordingly. The observed data have been tabulated and analyzed by using the abovetools. The fifth chapter gives the major Findings of the study. From the analysis, it is found that Maa Mango and Maa Apple the two products ranges widely accepted by the customer and retailer. Flavour and Taste are having high satisfaction with the customer and retailer. But colour and package should be improved according to the Customer and Retailer satisfaction. The Study also reveals that customer very much satisfied with the taste. And retailers are very much satisfied the seasonal discount and credit terms. But they are highly dissatisfied on list price. According to the surveythesalespromotioneffortsaregoodonMaaProduct.Buttheadvertisementrequireslotsof improvementinallaspects. Price and Quantity are the two factors to be improved by company as for as the customers areconcerned. ThesixthchapterprovidesSuggestionandRecommendation. Inthesecondchapterobjectivesofthestudyisgiven.

 Colour and Package are the two factors to be improved by the company as for as the retailersconcern. The Company should get opinion on payment period comparing with other brands in the market. The Company should concentrate on advertisements particularly with television advertisement. Thelastchaptergivesabriefconclusionaboutthestudy.

LISTOFTABLES

Tableno.
4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 4.2.8 4.2.9 4.2.10 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.4.1 4.4.2 4.4.3 4.4.4 Respondentsagewise Respondentssexwise

TITLE

pageno.
26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62

Maritalstatusoftherespondents Respondentsbasedoneducationwise Respondentsbasedonsizeoffamily Varietyofdrinkconsumedbytherespondents Respondentsbasedonbrandofmangodrinkconsumed Respondentsbasedonperiodofpurchasing SatisfactionlevelofMaadrinksamongrespondents Respondents based on difference between maa and other mangocooldrinks Association between variety of drink consumed and age of respondent Association between variety of drink consumed and sex of respondents Association between variety of drinks and education level of respondents Association between variety of drinks consumed and monthly incomeofrespondents Associationbetweenvarietyofdrinksconsumedand occupationofrespondents Associationbetweenbrandofmangodrinkconsumedandage ofrespondents Associationbetweenbrandofmangodrinkconsumedandsex ofrespondents Associationbetweenbrandofmangodrinkconsumedand educationlevelofrespondents Associationbetweenbrandofmangodrinkconsumedand monthlyincomelevelofrespondents

4.4.5 4.5.1 4.5.2 4.5.3 4.5.4 4.5.5 4.6.1 4.6.2 4.6.3 4.6.4 4.6.5 4.6.6 4.6.7 4.6.8 4.7.1 4.7.2 4.7.3 4.7.4

Associationbetweenbrandofmangodrinkconsumedand occupationlevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinksand ageofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinksand sexoftherespondents AssociationbetweenfrequencyofpurchaseofMaadrinksand educationallevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinksand monthlyincomelevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinkand occupationlevelofrespondents AssociationbetweenlevelofsatisfactiontowardsMaadrinks andageoftherespondents AssociationbetweenlevelofsatisfactiontowardsMaadrinks andsexoftherespondents Associationbetweeneducationallevelofrespondentsand levelofsatisfactiontowardsMaadrinks. Associationbetweenmonthlyincomeofrespondentsand levelofsatisfactiontowardsMaadrinks. Thechartshowingassociationbetweenlevelofsatisfaction towardsMaadrinkstoandoccupationoftherespondents Thechartshowingassociationbetweenlevelofsatisfactionof respondentsandvarietyofdrinks AssociationbetweenlevelofsatisfactiontowardsMaadrink andbrandofmangodrinkconsumed Associationbetweenlevelofsatisfactionofrespondentsand thetypeofdrinkpackage Associationbetweentypeoftheorganizationandlevelof satisfactionamongretailers Associationbetweennatureofbusinessandlevelof satisfaction Associationbetweensalesexperienceandlevelofsatisfaction amongretailers Associationbetweenmodeofpurchaseandlevelof satisfactionamongretailers

64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98

LISTOFCHARTS

Chartno.
4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 4.2.8 4.2.9 4.2.10 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.4.1 4.4.2 4.4.3 Respondentsagewise Respondentssexwise

TITLE

pageno.
27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61

Maritalstatusoftherespondents Respondentsbasedoneducationwise Respondentsbasedonsizeoffamily Varietyofdrinkconsumedbytherespondents Respondentsbasedonbrandofmangodrinkconsumed Respondentsbasedonperiodofpurchasing SatisfactionlevelofMaadrinksamongrespondents Respondents based on difference between maa and other mangocooldrinks Association between variety of drink consumed and age of respondent Association between variety of drink consumed and sex of respondents Association between variety of drinks and education level ofrespondents Association between variety of drinks consumed and monthlyincomeofrespondents Associationbetweenvarietyofdrinksconsumedand occupationofrespondents Associationbetweenbrandofmangodrinkconsumedand ageofrespondents Associationbetweenbrandofmangodrinkconsumedand sexofrespondents Associationbetweenbrandofmangodrinkconsumedand educationlevelofrespondents

4.4.4

Associationbetweenbrandofmangodrinkconsumedand monthlyincomelevelofrespondents

63

4.4.5 4.5.1 4.5.2 4.5.3 4.5.4 4.5.5 4.6.1 4.6.2 4.6.3 4.6.4 4.6.5 4.6.6 4.6.7 4.6.8 4.7.1 4.7.2 4.7.3

Associationbetweenbrandofmangodrinkconsumedand occupationlevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinks andageofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinks andsexoftherespondents AssociationbetweenfrequencyofpurchaseofMaadrinks andeducationallevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrinks andmonthlyincomelevelofrespondents AssociationbetweenfrequencyofpurchaseofMaadrink andoccupationlevelofrespondents AssociationbetweenlevelofsatisfactiontowardsMaa drinksandageoftherespondents AssociationbetweenlevelofsatisfactiontowardsMaa drinksandsexoftherespondents Associationbetweeneducationallevelofrespondentsand levelofsatisfactiontowardsMaadrinks. Associationbetweenmonthlyincomeofrespondentsand levelofsatisfactiontowardsMaadrinks. Thechartshowingassociationbetweenlevelofsatisfaction towardsMaadrinkstoandoccupationoftherespondents Thechartshowingassociationbetweenlevelofsatisfaction ofrespondentsandvarietyofdrinks AssociationbetweenlevelofsatisfactiontowardsMaa drinkandbrandofmangodrinkconsumed Associationbetweenlevelofsatisfactionofrespondents andthetypeofdrinkpackage Associationbetweentypeoftheorganizationandlevelof satisfactionamongretailers Associationbetweennatureofbusinessandlevelof satisfaction Associationbetweensalesexperienceandlevelof satisfactionamongretailers

65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97

4.7.4 4.8 4.9

Associationbetweenmodeofpurchaseandlevelof satisfactionamongretailers FactorinfluencingcustomersatisfactionlevelforMaa products FactorinfluencingretailersatisfactionlevelforMaa products

99 101 103

CHAPTER1 1. INTRODUCTION

Inthefirstpartofthereport,anintroductionabouttheIndianfruitdrinksIndustryhasbeen discussed.Inthesecondpart,companyprofileisbrieflyanalyzed. 1.1.

INDIANFRUITDRINKSINDUSTRY
ForIndiansdrinkingjuiceisnotanew concept.Streetcornervendorshavebeenpopularfor

years.Fruitjuicesintheunorganizedsegmentareconsideredcheaperand Fresherbytheconsumers,eventhoughtheyarerelativelyunhygienic. The organized natural juice market is currently in a nascent stagethough it is growing at a

healthy 3540 percent rate per annum. This market has had high entry barriers. Few customers are convinced about packaged juices being preservative free, and therefore, as healthy as freshly squeezedjuice.Thedrinksmarketisrelativelymorematureandgrowingat2025percent. A thorough analysis of the juice consumer includes an evaluation of top concerns and priorities when choosing juice beverages, a breakdown of flavor preferences by demographic characteristics,andstatisticsofpurchasinglocationandfrequency.

 This report gives industry marketers, manufacturers and retailers the information they need tomakeinformeddecisionsintailoringmarketingmessagestovariedconsumersandlaunchingnew productsthataretimelyandontrend.Discussedareretailstrategiesthatcouldhelpinvigoratesales inthismaturemarket.Suchissuesinclude: How the market is challenged from the increasing number of beverages, such as energy drinks, sports drinks, fruitflavored juices, bottled waters, and flavored waters. Capitalizing on fruit juices inherent qualities and healthfulness through positive mediaattention. Blending fruit juice flavors to maximize functional qualities while catering to the demandforsuperpremiumjuices. Understanding how consumer demand for convenience instigates packaging trends, helpingmanufacturersbetterpositionfruitjuicesagainstcompetingbeverages. Thevariablesimposedbyconditionsbeyondthemarket'scontrolforexample,poor weatheranddiseasetofruitcropsandtheirimpactonthemarket. Which segments of the fruit juice market are growing sales and which are notand moreimperatively,why? Whichhouseholdmembersdrinkfruitjuiceandwhen. Why some consumers avoid fruit juice consumption and where opportunities lie to bringthemintothecategory. Attitudes and opinions of fruit juice consumers, including product interest, health claimsandbeliefs. The beverages market is major part of FMCG in the world. The global beverages market is growing enormously for past few decades. The Globalization makes more on this effort and world overinvestmentinthissectorisrequiredananalysis. Beveragesarebroadlyclassifiedundertwocategoriesalcoholicandnonalcoholic.

 I.Alcoholicbeverages: Stay on top of industry trends and get detailed research and analysis on your competition in the alcoholic beverages industry. Uncover market trends, competitive analysis,opportunities,andsalesandmarketingstrategiesinspecificareassuchas, Alcohol Beer Distilleries Spirits Wine

II.NonAlcoholicBeverages Indian consumers generally prefer artificially flavored, carbonated or noncarbonated drinks to alcoholic beverages, as they suit the countrys climate. Although fresh beverages such as coconut water,sugarcanejuice,greenmangopulp,cashewapplearecommonplaceinIndia,thesebeverages have no fixed market size and have not been marketed due to their perishable nature, mediocre packaging, and lack of quality standardization. There is no FPO registration, testing and standardization of ingredients, laboratory analysis of the percentage of sugar bricks, pH, or even standardquantitiesofingredients. BottledWater CastaicSodaDrinks Tea&Coffee FruitBeverages Fruitfizz Milk Wine Vegetablejuiceandpowdersetc.

THEGLOBALTRENDTOFRUITINDUSTRY
Global Industry Guide is an essential resource for toplevel data and analysis covering the fruit & vegetables industry. It includes detailed data on market size and segmentation, textual analysisofthekeytrendsandcompetitivelandscape,andprofiles oftheleadingcompanies. Thefruit&vegetablesmarketreflectsthesaleofalltypesoffruitandvegetables,regardless ofwhethertheyaresoldasfresh,cannedorfrozenproduce.Potatoeshavebeenincludedwithinthe vegetables sector. Market values have been calculated at retail selling price (RSP) and include all applicable taxes. Any currency conversions used to create this report have been calculated at constant Market volumes show domestic demand for fruit and vegetables. While fruit & vegetables used to produce beverages have been included within the market volumes, they have not been considered when calculating market values. The players shown in the leading companies section of this Theretailfruitmarketsarenotonlysellingtoprivateindividualsthough,andoftensupplyto institutions and companies such as restaurants. This means that the retail market for fruits and vegetables is often indistinguishable from the wholesale trade, especially when some fruit wholesalersalsosellretail.Thisreportdoesnotattempttodistinguishbetweenwholesaleandretail sales, as this would be an exhaustive process to research, and would make little sense in terms of howthemarketisstructured. report are all fruit & vegetable retailers. 2004 annual average exchange rates.

Projectmango:
India produces almost 50 per cent of the worlds mangoes and besides Alphonsoa there are a number of varieties available in Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Bihar, Maharashtra and Gujarat. Agriculture institutes or nongovernmental organizations could develop special courses for fruit processing, generating jobs for rural youth and an increase in processing units at the village level, finally leading to cheaper and more localized mango pulp/juice supply. No doubt, costs would be the hurdle to overcome when compared to still drinks. In addition, the market needs a diet drink, which will cater to senior people having serious health considerations. This is the most promisingroutetoincreasedclientele.

Majorpartiesinfruitjuice:
The two major fruit juice makers in India Tropicana and Dabur are going all out to tease Indian taste buds with ethnic flavors. PepsiCo terms these as flavors that are more relevant to Indians. TropicanaIndia: Tropicana juices have 80 percent fruit pulp content. At present Tropicana has about seven flavoursinthemarketapple,pineapple,orange,appleorange,grapeandmixedfruit.Tropicanais alsolookingatmakingIndiathesourcinghubforcertainvarietiesoffruitsmainlymango. Pepsi: Itisalreadyexportingnearly20,000tonesofmangopulpandconcentratepredominantlyto west Asia and Europe from India. The company is now working on building the same capacities for otherfruitslikeguava,pineapple,papayapulp,grapesandpomegranate. It may be recalled that Pepsi had launched mango and litchi flavours earlier under its fruit drink brand 'Slice' in returnable glass bottles. The new variants are expected to come for around Rs 50/ liter as these come under the category of 'less than 20 percent fruit pulp' making them less priceythanTropicanafruitjuicesallofwhichretailataboveRs70/litre.

 Dabour: Dabur Foods is a 100 per cent subsidiary of the Dabur group. Dabur Foods realised the

potential of the processed and packaged food industry and began operations as a separate division in the year 1999. It has established a range of brands, which include Real Fruit Juice, Coolers, Hommade, Lemoneez and Capsico. Dabur Foods also exports fruit juices and fruit concentrates and pulptoAustralia,MiddleEast,southeastAsiaandevenEurope.

Coca-cola:
CocaCola had launched mango and litchi flavours earlier under its fruit drink brand Mazza

in returnable glass bottles. CocaCola has been studying the beverages scenario to identify new areaswithhighpotentialforgrowth,keepinginmindthecompanysstrengths. Frooti: Frooti is brand of frooti beverages (A unit f Parle agro private ltd.) is available in tetra packs

and pet bottles. The product has captured most part of south Indian market and is establishing its varietiesinMango,Apple,andOrangedrinks.

 1.2COMPANYPROFILE 1.2.1MaaFruitsIndiaPrivateLimited
As per twenty first century unfolds, India will be one of the worlds largest economics and willbecomeanincreasinglysignificantplayerintheglobaleconomy.Withthechanginglifestyleand urbanization of society, the food habit of people is also undergoing sea change. In this background, the demand for processed food and ready to drink beverages is also increasing. With the recent developmentinthesoftdrinksindustryandperceptionofthepeopledevelopingagainsttheaerated sort drinks, the fruit drinks market is witnessing a very healthy grown in the past few years. In the coming years also, this trend is likely to continue and the market for the fruit drinks in trend is likely

tocontinueandthemarketforthefruitdrinksindomesticmarketandfruitpulpintheinternational marketissettogrowinleapsandbounds.MaaFruitsIndiaPvtLtdisaCompanyManufacturingand Marketing Mango Pulp. Guava Pulp, Pineapple Pulp, Mango Juice, Guava Juice, Pineapple Juice, and AppleJuice.TheCompanyProfileandtheDetailsoftheProjectaregivenbelow: 1.2.2ObjectiveoftheCompany ThefollowingisaMainobjectofthecompany. 1. To carry on the business as manufactures, distributors, imports and exports of fresh and /or processed/ frozen fruits, preparation of fruit pulps and fruit juices and processing of fruit products, dry fruits, packed in cans, tins or any other forms suitable for wholesale and /or retailtrade. 2. To carry on the business as manufactures, distributors, imports and exporters of all types of pickles,condiments,andfruitsquashes,preservedjuices,syrups,essences,andsherbets. The partners of M/s.Maa food Products, Dharmapuri, Promoted the above company. Seven partnersin1996constitutedtheMaafoodProductsasapartnershipfirm. On 20.08.2003, Maa fruits India Pvt. Ltd., has taken over M/s. Maa Food Products together with all the fixed assets. The immovable properties are transferred to the name of M/s. Maa India Pvt.Ltd.Therequiredstampdutiesarepaid. In March 2002. M/s. Maa fruits India Pvt. Ltd. Has launched its products like mango, guava

and pineapple juices in Tetra Pack in the name and style of Maa. The packing was then done at Aavin, Salem and Nadukkara Coop, Kerala on job work basis. Due to the quality standards and the commitment Company has decided to establish its own infrastructure for bottling and packing. In this direction, the company has installed stateofthe art machineries for tetra packing and Pet Bottling in its own building. The erection was duly completed and the production has started since May 2004. hence forth, the products are manufactured in companys own machineries in own machineriesinownfactory.

The promoters with their experience enter into new avenue of tetra pack juice market and

doingthebusinessverysuccessfullyduringthepasttwoyears.Sri.N.E.KumarManagingdirectorand otherdirectorsofthiscompanyisyoung,eminentandveryexperiencedpersoninhisbusiness.They are the leading pulp manufacturer in this part of our Country. With knowledge, reputation and businessconfidence,thepromotershavealreadycreatedadistinctadvantageinjuiceindustry. The Registered Office of the company is situated at 74, Ground floor, Akshaya Apartments,

New Fairlands, Alagapuram, Salem 636 016 the factory is situated at NH47, Periyampatty, Dharmapuri.(Dt) 1.2.3 Themanagement: ManagingDirector

N.E.KumarB.E

1.P.Rajkumar B.E. 2.N.RameshB.E. 3.P.SadasivamB.E. 4.T.IsacBrightB.E.

Director Director Director Director

5.D.S.LiaquatAliB.A. Director 6.P.ElvisGnanaRajeshB.E.

Director

7.R.K.P.ElayarajanM.A.Director

8.P.ChandrasekaranM.A.,BLDirector

The Managing Director Mr.N.E.Kumar (30 Years) is an Engineer turned first generation

Entrepreneur. He has the track record of establishing a fruit processing industry under the style of M/s. Maa Food products at Periyampatty, Dharmapuri which has started in 1996097. the unit Maa Food Products, Periyampatty promoted with a capital of Rs.31.2 Lakhs, has reached a sales turnover ofRs.1983Lakhsin20052006,ofwhichnearly65%isbywayofmerchandiseexports. The director Sri.P.Rajkumar is a Engineering Graduate having wide experience in the field of

business. He is doing the civil contract work under various government and semi government departments for the last 10 years. He is takes care of administrative and civil maintenance of the factory.Sri.P.Sadasivamisactivelyengagedinthefieldworks. The other Director Sri.T.Isac Bright is an Engineering Graduate having wide experience in

Humanresources&MarketingOperations.Sri.N.RameshisanEngineeringGraduatecaringFinancial Operations, Sri. Elvis Gnana Rajesh is again an Engineering Graduate looking after production and having much experience in the field of procurement of Raw materials for Maa Food Products days. Sri. D.S.Liaquat Ali is a third generation industrialist having expertise in MD in procuring the quality fruits in time. Sri.P.Chandasekar and Sri.R.K.P.Elayarajan assists for the day to day routing and legal aspectsofthecompany. 1.2.4 TrackRecordOfPromoters AllthepromotersarewelleducatedandmostofthemareGraduateinEngineering.Theyare under35yearsagegroup.TheywereformedthepartnershipfirmunderthenameandstyleofMaa foods Products at No.326, Palacode road, Periyampatty, Dharmapuri.Dt, Pin 635 205 during the year 1997. The main purpose of the firm is manufacturing the fruit pulp and exporting the pulp to foreigncountries. That firm had erected the manufacturing plant by obtaining the term loan Rs.43 lakhs from

TIIC in 1996, Dharmapuri. During the year ended 31st march 2003 the company completed its

successful eleventh year. During the span of seven years, with the first year spent for erection and trial run the Company has registered a consistent growth and expanded its operation and market base. The result of the above firm and records of accomplishment exhibits the capability and

competence of the promoters. During the financial year 19992000, the company did the direct exportbusinessconsecutivelyfortwoyears. 1.2.5 1. MaaMango 2. MaaPink DrinkInSlim(200ml)TetraPak DrinkInSlim(200ml)TetraPak DrinkInSlim(200ml)TetraPak DrinkInSlim(200ml)TetraPak RangeifproductsBeingPacked:

3. MaaPineapple 4. MaaApple

5. MaaMangoDrinkand PETBottles 6. MaaAppleDrinkinHotfills IngredientsintheProduct: TheIngredientsareWater,NaturalPulp,Sugar,CitricAcid&vitaminCandaddedflavour. 1.2.6MarketingNetwork DomesticMarket We got a very good excellent marketing net work spread all over across India in the 250ml,500ml,&1000ml.

followingstates. Tamilnadu,Kerela,Karnataka,AndhraPradesh,Goa,Orissa,Andaman&NicobarIslands.

IndianRailwayApproval.

Our Products are approved by southern Railway, South Central Railway and South Western

Railwayandissuppliedtothefollowingplaces: 1. SouthernRailway,Chennai 2. SouthernRailway,Madurai 3. SouthCentralRailway,Hyderabad 4. SouthWesternRailway,Hubli ExportMarketoftheCompany This company has grown to become one of the leading pulp manufacturing and exporter in

theCountry.Thiscompanyisexporting,directlyFruitPulptothefollowingcountries: 1. UnitedKingdom 2. UnitedStatesofAmerica 3. Malaysia 4. Singaporeand 5. EntireMiddleEast. Tetra&juicefilledhotfillbottlesareexportedtothefollowingcountries: UnitedStatesofAmerica UnitedKingdom NewZealand& Maldives. 1.2.7CertificatesObtained Certificates are independent proof of compliance to prescribed standards accepted worldwide. They serve as a mechanism for acceptance of goods & services in foreign trade, especially in MRAS besides forming basis for compliance to Technical regulations. Due to its

stringent quality standards and continued commitment to quality, the company has achieved the followingcertifications. FPO(Foodproductsorder)FPOCertificationisissuedbyMinistryoffoodProcessing,India,

the issuing authority is FA&AQCL which is a Central Food Laboratory of India, an appellate centre under Indias Prevention of food Adulteration Act & Rules. FS&AQCL is a leading food product analysis laboratory, equipped with stateofart facilities, and managed by competent, experienced scientists and professionals who keep constant tract of validated methods for ensuring results with high levels of accuracy. It is ISO 9002 certified and is strongly committed to the pursuit of excellenceinanalyticalqualitytesting. FDA (Food & Drug Administration): This is a certification recognized by USA and

internationallyacceptedinthefoodprocessingindustry. 1.2.8PackagingTypes TetraPak: ISO9001TheCompanyisundertheprocessofimplementingISO9001Certification.

Fruitdrink(Mango,Pineapple,Pinkguava)packedwithslimdesignproducedwithmost modernaseptictechnologyiscalledTETRAPack.Sweetnessaddedsomeportionofcitric acidtoenhancethetaste.

Containsnaturalaroma,pleasanttaste,attractivedesignandappearanceofthepacket. Brix 15deg 0.28 3.5

Acidity PH PetBottle:

FruitDrink (Mango&Apple)packed with mostmodernHotfilltechnologyatapprox85deg. C. Product sterilized at elevated temperature and then brought down to 85 deg for filling. Keeping the product condition stay fresh without affecting the texture and integrity, product filledwithautomatedmachinewithprerinsingandfinalcapping. Product with 18% fruit pulp and with other acceptable ingredients make the product widely

acceptedbytheconsumers. Brix 15deg 0.26 3.5

Acidity PH

Sterile product packed in a sterile container at sterile conditions make the product stay fresh for 6 months until cut opened.
Productcontainsrichfruitpulpabout18%andrequiredamountofIngredients. 1.2.9 Ingredients

Water, Natural Mango Pulp, Natural apple pulp, sugar, citric Acid, Class II preservatives & Ascorbic Acid, contains permitted Synthetic Food Colours, Stabilizers and added Flavors.
Land The Company has its own factory at Periyampatty, Krishnagiri Main Road, Dharmapuri Dt. The Total available area is about 9Acers. In which already the factory buildings are available are Canning Division, Tetra Pack & Pet Bottles division. The construction of building for finished goods has been completed. The site does not require any major developments since all the required facilitieslikewater,roadetc.,alreadyexist. Building

The existing Buildings are sufficient to Canning and Tetra Pack manufacture. It is already

constructed a separate building for aseptic plant. The Said building is highly sufficient to accommodateforpresentandpastlevelofoperation. 1.2.10 ListofMachineriesExisting Processing: NameofMachinery

CAPACITY

Nos.

S.no
1. 2. 3. 4. 5. 6. Tetrapackfilling: Sl.No. 1. NameofMachinery Capacity Nos. 1 SugarSyrupJackedTank SugarSyrupStoredTank DecanningTank BlendingTank Homogeniser ReadyBeverageTank 1000Lit. 1000Lit. 500Lit. 2000Lit 2000Lit 2000Lit 1 1 1 2 1 2

Tetra Therm Aseptic Sterilizer PLC Based, 1500Lit. ModuletypeCompactSystem.

2.

Tetra Brik Aseptic Filling M/c (TBA9) 6000 Packs Per 1 SLIM Hour 1 1

3. 4.

ShrinkWrapper InjectingPrinting

Petbottlefilling: Sl.No. 1. NameofMachinery Hot Fill Pasteurizing system Capacity skid 2000Lit. Nos. 1

mounted. PHE baed Holding Coil inbuilt to deliver 309585 deg.C. processing set up. 2. Automatic Pet Bottle filling machine 1800LitperHour RinserFillerCapperinbuiltSystem. 3. Cooling Tunnel conveyor system with coolingtowerwaterspraysystem. 4. 5. 6. Utilitysection: Sl.No 1. 2. 3. 4. 5. 6. NameofMachinery ReverseOsmosisPlant NonLubricatedtypeAircompressor VaporcompressionRefrigerationSystem Watertubeboiler CoolingTower WatersofteningPlant Capacity 5000Lit/Hr 154CFM 10TR 1tone 14000Lit 5000LPH Nos. 1 1 1 1 2 1 InjectingPrinting ShrinkTunnelforLabelshrinking AutomaticstrappingMachine 1 1 1 1 1

1.2.11Quality Control Procedures: 1. Type of Sampling

(a) Aimed Sampling (b) Random Sampling

2. Product Quality Checks (a) Product Acidity (b) Brix (c) PH (d) Viscosity (e) Filling Temperature (f) Organoleptic test (g) Quality of filtration (h) Quality of homogenization

3. Integrity Checks of Packet & Bottle: (a) Sealing Quality (b) Volume (c) Conductivity Test (d) Dye Test (e) Volumetric & Weigh metric test (f) Shape & Design (g) Date & Batch Coding (h) Torque test for PET Bottle cap tightness (i) Vacuum test for Hot fill PET Bottle

4. Microbiological Test: (i) (ii) Plating for yeast & Mould for product Plating for Bacterial growth for product

(iii) Plating for Bacterial growth in pulp (iv) Water Analysis (v) Air Count check for bacterial growth in production premises (vi) Sugar syrup plate count test for Yeast & mould (vii) Age analysis for shelf life study of finished product (viii) Culture test for micro organism for finished product

1.2.12 other factors Power The factory already having required power connection. Existing PROPOSED Existing Gen Set 130 HP 130 HP 1) 62.5 KVA 2) 165 KVA

Water The factory consists of two wells and two bore wells, which will supply the required water. If any scarcity arises at the time of season, It will purchased from near by area.

Man Power In this trade the manpower will purchase from contractors, who have amble of employees for all type of Labour work. 1. Office Staff 30 Employees

2. Marketing Staff

150 Employees

3. Production Staff

20 Employees

4. Labour Transport

60 Employee &Contract Labour250Nos.

As the location is situated in National Highways the transportation in convenient to anybody. All the facilities of Road etc., are available and no difficulties is envisaged for transportation of peoples and vehicles.

1.2.13 Banking Operations Maa Fruits India Private Limited operates with State Bank of India, Dharmapuri Branch.

CHAPTER2 OBJECTIVES

TostudyabouttheexistingsatisfactionlevelofthecustomerconsumingMaaproducts. TostudyaboutthecustomeropiniontowardsMaaproducts. ToassesstherequirementsofthecustomerconsumingMaacooldrinks. TostudyaboutthecurrentsatisfactionlevelofretailerssellingMaacooldrinks. TostudyabouttheretailerspreferencetowardsMaacooldrinks.

CHAPTER3 3.RESEARCHMETHODOLOGY

Research is an intensive study in a particular field to achieve a better conclusion of a problem. Research Methodology is a systematic way of solving the problem. The methodologies followedforthisstudyareasfollows.

3.1RESEARCHDESIGN
Theresearchdesignisthebasicframeworkoraplanforastudythatguidesthecollectionof data and analysis of data. In this survey the design used Descriptive Research Design. It includes surveys and factfinding enquiries of different kinds. The major purpose of descriptive research is descriptionofstateofaffairs,asitexistsatpresent. The information are collected from the individuals and analyzed with the help of different statistical tools, for describing the relationship between various variables, pertaining to customer andretailersatisfactionleveltowardsmangodrinks.

3.2SAMPLING
A sample is a smaller representation of a larger whole. When some of the elements are selected with the intention of finding out something about the population from which they are taken,thatgroupofelementsisreferredasasample,andtheprocessofselectioniscalledSampling. 3.2.1.Population The total population of the customer is residents in salem city. The total population is the retailoutletsofMaaproductsinSalemcity.Itcomprises1210outlets. 3.2.2SamplingUnit

The respondents of the study are part of population of Salem City. Each person and each outletisequallyconsideredtobethesamplingunit 3.2.3SampleSize The size of the customer sample is 100 out of the total population. The size of the retailer sampleis50outofthe1210. 3.2.4SamplingMethod NonProbability Convenience Sampling is used in the study. The total population is large

and hence it is very difficult to cover the entire population. The respondents are selected as they arrivetothestoresandsellingpoints. 3.2.5SamplingArea Probability Cluster Random sampling is used in this study. The Salem City is divided into six partsaccordingtoGeographicallocation.

1. Ammapet ( Kamarajar colony, Gandhi maidhanam, Siddheswara) 2. New Bus stand Area (New Bus Stand, Lee bazhar , Four Roads, Meyyanur) 3. Kondalampatty Bye-Pass (thathagapatty, seelanaikenpatty, prabath) 4. Old Bus stand area (Old Bus stand, Gugai, Shevapet) 5. Junction Area ( Azhagapuram ,Suramangalam, Five Roads, Sona College) 6. Hasthampatti area (Hasthampatti, Arts college, Saradha college) The retail outlets were listed in each area and numbers were given to each shop. The respondents were selected using simple random number tables. 3.3 TOOLS FOR RESEARCH The tools used for collecting the Primary data are:
StructuredQuestionnaire. Personalinterviewschedule.

Thesecondarydatahavebeencollectedfromthefollowingsources

 CompanyWebsite IndustrialReports NewsPapers Magazines

3.4DATACOLLECTION
Thedatacollectedcanbecategorizedintotwotypes. a)Primarydata b)Secondarydata ThePrimarydataarethose,whicharecollectedfreshforthefirsttime,andthushappensto beoriginalincharacter. Among the various methods, which can be used to collect the primary data, the researcher has adopted two methods which are Personal Interview method and Structural Questionnaire method. The researcher has prepared structured questionnaires, which contained predominantly multiple choicequestions.Therespondentsopinionsaregatheredwithregardto theproblemwith thehelpofthequestionnaires. The Secondary data are those which have already been collected by someone else and which have already passed through the statistical process. The secondary data is collected with the helpofCompanyWebsite,Magazines,IndustrialReports,andNewsPapers. Bothprimaryandsecondarydatahavebeentakenforthisresearchstudy.

3.5LIMITATIONS
The validity and reliability of the data obtained depends on the responses from the consumerandretailers. Timeandcostatthedisposalfortheresearchwaslimited. The study was limited to a specific number of respondents, which did not cover the entire population.Therefore,theresultsmaynotbegeneralized. Theremaybepersonalbiasoftherespondents,whichaffecttheresultsofthestudy.

CHAPTER4

4.DATAANALYSISANDINTERPRETATION


The collected data were analyzed with the help of Simple Percentage analysis, Weighted AverageMethod,andChisquareAnalysis. 4.1.1.SimplePercentageAnalysis Percentagereferstoaspecialkindofratioinmakingcomparisonbetweentwoormoredata and to describe relationships. Percentage can also be used to compare the relation terms the distributionoftwoormoresourcesofdata. NumberofRespondents

PercentageofRespondents=X100 TotalRespondents 4.1.2WeightedAverageMethod Xw=WiXi Wi Where XwWeightedArithmeticmean WWeightsattachedtovariablevalues

XVariablevalues The weighted average method is used to estimate the value of the feedback for answers which contain point scales (Likerts scale). The weights are attached to the degrees of different variableanswers.Thefinalvaluewillbecalculatedbyacrosstabulationtechnique. 4.1.3.Chisquareanalysis Chi square test is applied in statics to test the goodness of fit to verify the distribution of

observed data with assumed theoretical and expected frequencies. It has great use in statics, especially in sampling studies, where we expect a doubted coincidence between actual and expectedfrequencies,andtheextent towhichthe difference canbeignored,becauseoffluctuation in sampling. If there is no difference between actual and expected frequencies, X2 is zero. Thus the chisquaretestdescribesthediscrepancybetweentheoryandobservation.

DATAANALYSISANDINTERPRETATION
DISTRIBUTIONSHOWINGRESPONDENTSAGEWISE:
The following table describes the distribution of the respondent based on the age. It is classified as young,middle,andold. Table4.2.1

TABLESHOWINGRESPONDENTSAGEWISECLASSIFICATION Age Young Middle Old Total INTERPRETATION: It is clear from the table no.4.2.1 the 61.29 percent of the respondent belong to the age Noofrespondents 57 25 11 93 % 61.29 26.88 11.83 100

group of young, 26.88 percent of the respondents belong to the age group of middle and 11.83 percentoftherespondentbelongtotheagegroupofold. CHART4.2.1 CHARTSHOWINGRESPONDENTSAGEWISE

70 61.29 60 50 40 30 20 11.83 10 0 Young Middle Old 26.88

Percentageof respondents

Agegroup

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONSEX

The following table describes the distribution of the respondents based on the sex. It is classified as maleandfemale. Table4.2.2 TABLESHOWINGRESPONDENTSSEXWISECLASSIFICATION

Sex

Noofrespondents

Male

69

74.19

Female

24

25.81

Total

93

100

INTERPRETATION:

It is clear from the Table No.4.2.2 the 74.19 percent of the respondent belong to the sex group ofmale,and25.81percentoftherespondentsbelongtothesexgroupoffemale.

 CHART4.2.2 THECHARTSHOWINGRESPONDENTSSEXWISE

Female

25.81

Sex

Male

74.19

10

20

30

40

50

60

70

80

Percentage of respondents

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONMARITALSTATUS
The following table describes the distribution of the respondent based on the marital

sStatus.Itisclassifiedasmarriedandunmarried.

Table4.2.3

TABLESHOWINGMARITALSTATUSOFTHERESPONDENTS

Maritalstatus

Noofrespondents

Married

37

39.78

Unmarried

56

60.22

Total

93

100

 INTERPRETATION: It is clear from the table no.4.2.3 the 60.22 percent of the respondent belong to unmarried

and39.78percentoftherespondentbelongstomarried. CHART4.2.3 CHARTSHOWINGRESPONDENTSMARITALSTATUS

40% Married Unmarried 60%

 DISTRIBUTIONSHOWINGRESPONDENTSBASEDONEDUCATION The following table describes the distribution of the respondent based on the education. It isclassifiedasIlliterates,UptoHSc,UGDegree,andPGDegree. Table4.2.4 TABLESHOWINGRESPONDENTSBASEDONEDUCATIONLEVEL Education Noofrespondents %

Illiterates UptoHSc UGdegree PGdegree Total INTERPRETATION:

12 24 44 13 93

12.90 25.81 47.31 13.98 100

It is clear from the table no.4.2.4 the 47.31 percent of the respondent belong to the UG

Degree,25.81percentof therespondentsbelongtothe HSc,13.98percentofrespondent belong to PGDegreeand12.90percentoftherespondentbelongtotheilliterates. CHART4.2.4 CHARTSHOWINGRESPONDENTSBASEDONTHEEDUCATIONLEVEL

14%

13% Illiterates UptoHSc UGdegree 26% PGdegree

47%

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONSIZEOFFAMILY

The following table describes the distribution of the respondent based on the size of family.

Itisclassifiedasupto3,46,Above6.

Table4.2.5 TABLESHOWINGSIZEOFTHEFAMILYOFRESPONDENTS
Sizeoffamily Upto3 46 Above6 Total INTERPRETATION: It is clear from the table no.4.2.5 the 58.06 percent of the respondent belong to the 46 Noofrespondents 25 54 14 93 % 26.88 58.06 15.05 100

group, 26.88 percent of the respondent belong to the upto 3 group and 15.05 percent of the respondentbelongtotheAbove6.

 CHART4.2.5 CHARTSHOWINGSIZEOFTHEFAMILYOFRESPONDENTS

58.06 60 50 40 26.88 Percentageof respondents 30 20 10 0 Upto3 Size of the family 46 15.05

Above6

 DISTRIBUTIONSHOWINGRESPONDENTSBASEDONVARITYOFDRINKSCOSUMED The following table describes the distribution of the respondent based on the variety of drinkconsumed.ItisclassifiedasMangodrinks,Appledrinks,OrangedrinksandColadrinks. Table4.2.6 TABLESHOWINGVARITYOFDRINKCONSUMEDBYRESPONDENTS

Varietyofdrinks

Noofrespondents

Mangodrinks

51

54.84

Appledrinks

17

18.28

Orangedrinks

14

15.05

Coladrinks

11

11.83

Total

93

100

 INTERPRETATION: It is clear from the table no.4.2.6 the 54.84 percent of the respondent belong to Mango

drinks, 18.28 percent of the respondents belong to Apple drinks, 15.05 percent of the respondents belongtoOrangedrinksand11.83percentoftherespondentsbelongtoColadrinks. CHART4.2.6 THACHARTSHOWINGRESPONDENTSBASEDONVARIETYOFDRINKCONSUMED

60

54.84

50

Percentage Of respondents

40

30

20

18.28 15.05 11.83

10

Mango drinks

Apple drinks

Orange drinks

Cola drinks

Variety of drink

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONBRANDOFMANGODRINKCONSUMED The following table describes the distribution of the respondent based on the brand of mangodrinkconsumed.ItisclassifiedasMaa,Mazza,SliceandFrooti.

 Table4.2.7 TABLESHOWINGRESPONDENTSBASEDONBRANDOFMANGODRINKCONSUMED

BrandofmangoDrink

Noofrespondents

Mazza

44

47.31

Maa

25

26.88

Slice

16

17.20

Frooti

8.60

Total INTERPRETATION:

93

100

It is clear from the table no.4.2.7 the 47.31 percent of the respondent consumed by Mazza,

26.88 percent of the respondent consumed by Maa, 17.20 percent of the respondent consumed by sliceand8.60percentoftherespondentsconsumedbyFrooti. CHART4.2.7

THECHARTSHOWINGRESPONDENTSBASEDONBRANDOFMANGODRINKCONSUMED

Frooti

8.6

Brand of Mango drink

Slice

17.2 Series1

Maa

26.88

Mazza

47.31

10

20

30

40

50

Percentage of respondents

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONPERIODOFPURCHASING

 The following table describes the distribution of the respondent based on the period of purchasing.Itisclassifiedasbelow1year,1to3years,and3to5years. Table4.2.8 TABLESHOWINGRESPONDENTSBASEDONPERIODOFPURCHASING

Periodofpurchasing

Noofrespondents

Below1year

34

36.55

1to3years

45

48.38

3to5years

14

15.05

Total INTERPRETATION:

93

100

Itisclearfromthetableno.4.2.8the48.38percentoftherespondenthavebeenpurchasing

to the 13 years, 36.56 percent of the respondents have been purchasing below 1 year and 15.05 percentoftherespondentshavebeenpurchasing35years.

 CHART4.2.8 THECHARTSHOWINGRESPONDENTSBASEDONPERIODOFPURCHASING

15.05 36.55

Below 1 year 1 to 3 years 3 to 5 years

48.38

 DISTRIBUTIONSHOWINGTHESATISFACTIONLEVELOFMAADRINKSAMONGRESPONDENTS The following table describes the distribution of the satisfaction level of Maa drinks among respondents.ItisclassifiedasHighlySatisfied,SatisfiedandSomewhat. Table4.2.9 TABLESHOWINGSATISFACTIONLEVELOFMAADRINKSAMONGRESPONDENTS

levelofsatisfaction

Noofrespondents

Highlysatisfied

25

26.88

Satisfied

55

59.13

Somewhat

13

13.97

Total

93

100

 INTERPRETATION: It is clear from the table no.4.2.9 the 59.14 percent of the respondent belong to Satisfied,

26.88 percent of the respondents belong to Highly Satisfied and 13.98 percent of the respondents belongtotheSomeWhat. CHART4.2.9 THECHARTSHOWINGSATISFACTIONLEVELOFMAADRINKSAMONGRESPONDENTS

59.13 60

50

40 Percentage of Respondents 20 13.97 26.88 30

10

0 Highly satisfied Satisfied Level of satisfaction Some what

DISTRIBUTIONSHOWINGRESPONDENTSBASEDONDIFFERENCE BETWEENMAAANDOTHERMANGOCOOLDRINKS

The following table describes the distribution of the respondent based on the difference betweenMaaandothermangocooldrinks.Itisclassifiedasgoodquality,taste,MRPrate,package, andflavor.

Table4.2.10
TableshowingrespondentsbasedondifferencebetweenMaaandothermangocooldrinks

DifferencebetweenMaaandothermangocool Drinks Goodquality Taste MRPrate Package Flavor Total INTERPRETATION: It is clear from the table no.4.2.10states that 49.46% of respondents are consuming Maa No.ofrespondents 31 46 6 5 5 93 % 33.33 49.46 6.45 5.37 5.37 100

drinksduetothetaste,33.33%oftherespondentsareconsumingtheMaadrinksduetoitsquality, 6.45% of he respondents are consuming due to the MRP rate, 5.37% of he respondents are consumingduetoitspackageandflavor.

 Chart4.2.10
THECHARTSHOWINGRESPONDENTSBASEDONDIFFERENCEBETWEENMAAANDOTHERMANGO COOLDRINKS

60 49.46

50

40 33.33 Percentage 30 of Respondents 20

10

6.45

5.37

5.37

0 Good quality Taste MRP rate Package Flavour

Difference between Maa and other Mano drink

4.3ASSOCIATIONBETWEENPERSONALPROFILEFACTERSANDVARIETYOF DRINKSCONSUMED
The association between variety of drink consumed and the personal profile factors namely

age, sex, education, monthly income, and occupation was analyzed in this section. The chi square testisusedat5%levelofsignificance. 4.3.1Associationbetweenvarietyofdrinkconsumedandageoftherespondent

Theassociationbetweenageandvarietyofdrinkconsumedisanalyzedandtheresultswere

giveninthefollowingbivariatetable. NullHypothesis: H 0 :ThereisnoassociationbetweenageandVarityofdrink Consumed Table4.3.1 Age*varietyofdrinkconsumed

Age

Varietyofdrinkconsumed Mangodrinks Appledrinks Orangedrinks Coladrinks

Total

Young % Middle % Old % Total %

29.00 31.18 16.00 17.20 6.00 6.45 51.00 54.84

14.00 15.05 3.00 3.23 0.00 0.00 17.00 18.28

7.00 7.53 3.00 3.23 4.00 4.30 14.00 15.05

7.00 7.53 3.00 3.23 1.00 1.08 11.00 11.83

57.00 61.29 25.00 26.88 11.00 11.83 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE AGE OF THE RESPONDENTS AND THE VARIETY OF DRINK CONSUMED THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.3.1.1

Chisquaretest Age PearsonChiSquare Value 8.17 df 6.00 It is noted from the above table that the p; value is greater than 0.05 and hence the result is not significant at 1% level and 5% level. Hence the hypothesis age of the respondents and variety of drink consume used are not associated does hold well. From the analysis it is concluded that there is no close relationship between the age of the respondents and varietyofdrinkconsumed 4.3.1ThechartshowingAssociationbetweenvarietyofdrinkconsumedandageofrespondent Pvalue 0.23 Remark NotSignificant


4.3.2Associationbetweenvarietyofdrinkconsumedandsexoftherespondent

The association between sex and variety of drinks consumed is analyzed and the results

weregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweensexandvarietyofdrink Consumed Table4.3.1 Sex*Varietyofdrinkconsumed Sex Varietyofdrinkconsumed Total

Mangodrinks Male % Female % Total % 40.00 43.01 11.00 11.83 51.00 54.84

Appledrinks 9.00 9.68 8.00 8.60 17.00 18.28

Orangedrinks 12.00 12.90 2.00 2.15 14.00 15.05

Coladrinks 8.00 8.60 3.00 3.23 11.00 11.83 69.00 74.19 24.00 25.81 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE SEX OF THE RESPONDENTS AND THE VARIETY OF DRINK CONSUMED THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.3.2.1.
Chisquaretest Sex PearsonChiSquare Value 5.47 df 3.00 Pvalue 0.14 Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis5.47 Degreesoffreedom=3 Pvalue=0.14 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweensexandvarietyofdrinkconsumed. 4.3.2ThechartshowingAssociationbetweenvarietyofdrinkconsumedandsexofrespondents


4.3.3Associationbetweenvarietyofdrinkconsumedandeducationlevelofrespondents

The association between education and variety of drink consumed is analyzed and the

resultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweeneducationlevelofrespondents andvarietyofdrinkconsumed Table4.3.3 Education*varietyofdrinkconsumed Education Mangodrinks Illiterate % UptoHSc % UGdegree % PGdegree % Total % In order to find the relationship between the education level of the respondents and the variety of drinkconsumedistesttheresultofthetestisshowninthefollowingtable.4.3.3.1 Chisquaretest Education PearsonChiSquare Value 4.56 df 9.00 Pvalue 0.87 Remark NotSignificant 7.00 7.53 15.00 16.13 23.00 24.73 6.00 6.45 51.00 54.84 varietyofdrinkconsumed Appledrinks 2.00 2.15 3.00 3.23 9.00 9.68 3.00 3.23 17.00 18.28 Orangedrinks 1.00 1.08 4.00 4.30 8.00 8.60 1.00 1.08 14.00 15.05 Coladrinks 2.00 2.15 2.00 2.15 4.00 4.30 3.00 3.23 11.00 11.83 12.00 12.90 24.00 25.81 44.00 47.31 13.00 13.98 93.00 100.00 Total

ThetableshowsthattheChisquarecalculatedvalueis4.56 Degreesoffreedom=9.0 Pvalue=0.87 Since the P value is greater than 0.05 we accept the null hypothesis. Hence there is no association betweeneducationandvarietyofdrinkconsumed 4.3.3ThechartshowingAssociationbetweenvarietyofdrinksandeducationlevelofrespondents


4.3.4 Association between and variety of drink consumed and Monthly Income level of respondents TheassociationbetweenMonthlyIncomeandvarietyofdrinkconsumedisanalyzedandthe resultsweregiveninthefollowingbivariatetable.

 Null Hypothesis: H 0 : There is no association between Monthly Income and variety of drink consumedTable4.3.4 MonthlyIncome*Varietyofdrinkconsumed Monthlyincome Mangodrinks Below5000 % 5000to1000 % 10000to15000 % 15000to20000 % Total % 28.00 30.11 16.00 17.20 3.00 3.23 4.00 4.30 51.00 54.84 Varietyofdrinkconsumed Appledrinks 8.00 8.60 5.00 5.38 2.00 2.15 2.00 2.15 17.00 18.28 Orangedrinks 4.00 4.30 3.00 3.23 5.00 5.38 2.00 2.15 14.00 15.05 Coladrinks 2.00 2.15 3.00 3.23 4.00 4.30 2.00 2.15 11.00 11.83 Total 42.00 45.16 27.00 29.03 14.00 15.05 10.00 10.75 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE MONTHLY INCOME LEVEL OF THE RESPONDENTS AND THE VARIETY OF DRINKS

CONSUMED THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.3.4.1 CHI-SQUARE TESTS
MonthlyIncome PearsonChiSquare ThetableshowsthattheChisquarecalculatedvalueis15.50 Degreesoffreedom=9.00 Pvalue=0.08 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisassociation betweenMonthlyIncomelevelofrespondentsandvarietyofdrinksconsumed. 4.3.4ThechartshowingAssociationbetweenvarietyofdrinksconsumedandMonthlyIncomeof respondents Value df Pvalue 0.08 Remark Significant 15.50 9.00


4.3.5AssociationbetweenvarietyofdrinksconsumedandOccupationofrespondents

TheassociationbetweenOccupationandvarietyofdrinksconsumedisanalyzedandthe

resultsweregiveninthefollowingbivariatetable.

 NullHypothesis: H 0 :ThereisnoassociationbetweenOccupationandvarietyofdrinksconsumed. Table4.3.5 Occupation*Varietyofdrinksconsumed Occupation Mangodrinks Employee % Businessman % Professional % Student % Total % 11.00 11.83 17.00 18.28 6.00 6.45 17.00 18.28 51.00 54.84 Varietyofdrinksconsumed Appledrinks 5.00 5.38 5.00 5.38 0.00 0.00 7.00 7.53 17.00 18.28 Orangedrinks 4.00 4.30 2.00 2.15 4.00 4.30 4.00 4.30 14.00 15.05 Coladrinks 3.00 3.23 3.00 3.23 0.00 0.00 5.00 5.38 11.00 11.83 23.00 24.73 27.00 29.03 10.00 10.75 33.00 35.48 93.00 100.00 Total

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE OCCUPATION OF THE RESPONDENTS AND THE

VARIETY OF DRINKS CONSUMED TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.3.5.1 CHI-SQUARE TESTS
Occupation PearsonChiSquare Value 9.77 Df 9.00 ThetableshowsthattheChisquarecalculatedvalueis9.77 Degreesoffreedom=9.00 Pvalue=0.37 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenOccupationandVarietyofdrinksconsumed. 4.3.5ThechartshowingAssociationbetweenvarietyofdrinksconsumedandOccupationof respondents Pvalue 0.37 Remark NotSignificant

4.4ASSOCIATIONBETWEENPERSONALPROFILEFACTORSANDBRANDOF MANGODRINKCONSUMED

The association between brand of Mango drink and the personal profile factors namely age,

sex, education, monthly income, and occupation was analyzed in this section. The chi square test is usedat5%levelofsignificance. 4.4.1AssociationbetweenbrandofmangodrinkconsumedandAge

The association between age and brand of mango drink consumed is analyzed and the

resultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :ThereisnoassociationbetweenageandbrandofMangodrink consumed Table4.4.1 Age*BrandofMangodrinkconsumed Age Brandofmangodrinkconsumed Maa Young % 25.00 26.88 Mazza 14.00 15.05 7.00 7.53 4.00 4.30 25.00 26.88 Slice 12.00 12.90 1.00 1.08 3.00 3.23 16.00 17.20 Frooti 6.00 6.45 0.00 0.00 2.00 2.15 8.00 8.60 Total 57.00 61.29 25.00 26.88 11.00 11.83 93.00 100.00

Middle 17.00 % Old % Total % 18.28 2.00 2.15 44.00 47.31

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE AGE OF THE RESPONDENTS AND THE BRAND OF MANGO DRINK CONSUMED AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.4.1.1

CHI-SQUARE TESTS
Age PearsonChiSquare Value df Pvalue 0.06 Remark Significant 12.11 6.00 It is noted from the above table that the p; value is greater than 0.05 and hence the result is not significant at 1% level and 5% level. Hence the hypothesis age of the respondents and the brand of mango drink consumed are not associated does

hold well. From the analysis, it is concluded that there is no close relationship between the age of the respondents and Brand of Mango drink consumed . 4.4.1ThechartshowingAssociationbetweenBrandsofMangodrinkconsumedandAgeof respondents

4.4.2AssociationbetweenbrandofmangodrinkconsumedandSexoftherespondents

The association between sex of the respondents and brand of mango drink consumed is

analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweensexandbrandofmangodrink consumed Table4.4.2 Sex*BrandofMangodrinkconsumed Sex Brandofmangodrinkconsumed Maa Male % 34.00 36.56 Mazza 19.00 20.43 6.00 6.45 25.00 26.88 Inordertofindtherelationshipbetweenthesexoftherespondentsandthebrandofmangodrink consumedandtheresultofthetestisshowninthefollowingtable.4.4.2.1. ChiSquareTests Sex PearsonChiSquare Value 1.08 df 3.00 ThetableshowsthattheChisquarecalculatedvalueis1.08 Pvalue 0.78 Remark NotSignificant Slice 11.00 11.83 5.00 5.38 16.00 17.20 Frooti 5.00 5.38 3.00 3.23 8.00 8.60 69.00 74.19 24.00 25.81 93.00 100 Total

Female 10.00 % Total % 10.75 44.00 47.31

Degreesoffreedom=3.00 Pvalue=0.78 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hence,thereisnoassociation betweenSexoftherespondentsandbrandofmangodrinkconsumed. 4.4.2ThechartshowingAssociationbetweenBrandofMangodrinkconsumedandSexof respondents

 4.4.3Associationbetweenbrandofmangodrinkconsumedandeducationlevelofrespondents The association between Education level of respondents and Brand of Mango drink

consumedisanalyzedandtheresultsweregiveninthefollowingbivariatetable.

 NullHypothesis: H 0 :Thereisnoassociationbetweeneducationlevelandbrandof mangodrinkconsumed Table4.4.3 Educationlevel*BrandofMangodrinkconsumed Education Brandofmangodrinkconsumed Maa Illiterate % 2 2.15 Mazza 3 3.23 6.00 6.45 16.00 17.20 0.00 0.00 25.00 26.88 Slice 5 5.38 3.00 3.23 6.00 6.45 2.00 2.15 16.00 17.20 Frooti 2 2.15 1.00 1.08 4.00 4.30 1.00 1.08 8.00 8.60 Total 12 12.90 24.00 25.81 44.00 47.31 13.00 13.98 93.00 100.00

UptoHSC 14.00 % 15.05

UGdegree 18.00 % 19.35

PGdegree 10.00 % Total % 10.75 44.00 47.31

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE EDUCATION LEVEL OF THE RESPONDENTS AND THE BRAND

OF MANGO DRINK CONSUMED AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.4.3.1 CHI-SQUARE TESTS
Education PearsonChiSquare Value df Pvalue 0.05 Remark Significant 17.12 9.00 ThetableshowsthattheChisquarecalculatedvalueis17.12 Degreesoffreedom=9.00 Pvalue=0.05 Since the P value is equal to 0.05 we accept the alternative hypothesis. Hence there is association betweeneducationlevelandbrandofmangodrinkconsumed. 4.4.3ThechartshowingAssociationbetweenBrandofMangodrinkconsumedandEducationlevel ofrespondents

4.4.4 Association between brand of mango drink consumed and monthly income level of respondents The association between Monthly Income level of respondents and Brand of Mango drink

consumedisanalyzedandtheresultsweregiveninthefollowingbivariateTable.

NullHypothesis: H 0 :Thereisnoassociationbetweenmonthlyincomeleveland brandofmangodrinkconsumed Table4.4.4 MonthlyIncome*BrandofMangodrinkconsumed Monthlyincome Brandofmangodrinkconsumed Maa Below5000 % 5000to1000 % 10000to15000 % 15000to20000 % Total % 17.00 18.28 17.00 18.28 5.00 5.38 5.00 5.38 44.00 47.31 Mazza 12.00 12.90 6.00 6.45 3.00 3.23 4.00 4.30 25.00 26.88 Slice 10.00 10.75 2.00 2.15 4.00 4.30 0.00 0.00 16.00 17.20 Frooti 3.00 3.23 2.00 2.15 2.00 2.15 1.00 1.08 8.00 8.60 Total 42.00 45.16 27.00 29.03 14.00 15.05 10.00 10.75 93.00 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE MONTHLY INCOME OF THE RESPONDENTS AND THE BRAND OF MANGO DRINK CONSUMED

AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE4.4.4.1

ChiSquareTests MonthlyIncome PearsonChiSquare ThetableshowsthattheChisquarecalculatedvalueis9.32 Degreesoffreedom=9.00 Pvalue=0.41 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenmonthlyincomelevelofrespondentsandbrandofmangodrinkconsumed. 4.4.4ThechartshowingAssociationbetweenBrandofMangodrinkconsumedandMonthly Incomelevelofrespondents Value 9.32 df 9.00 Pvalue 0.41 Remark NotSignificant

 4.4.5Associationbetweenbrandofmangodrinkconsumedandoccupationlevelofrespondents The association between occupation and brand of mango drink consumed is analyzed and

theresultsweregiveninthefollowingbivariatetable.

 NullHypothesis: H 0 :Thereisnoassociationbetweenoccupationlevelandbrandof mangodrinkconsumed Table4.4.5 Occupationlevel*BrandofMangodrinkconsumed Occupation Brandofmangodrinkconsumed Maa Employee % Businessman % Professional % Student % Total % 13.00 13.98 22.00 23.66 1.00 1.08 8.00 8.60 44.00 47.31 Mazza 7.00 7.53 4.00 4.30 5.00 5.38 9.00 9.68 25.00 26.88 Slice 2.00 2.15 1.00 1.08 2.00 2.15 11.00 11.83 16.00 17.20 Frooti 1.00 1.08 0.00 0.00 2.00 2.15 5.00 5.38 8.00 8.60 Total 23.00 24.73 27.00 29.03 10.00 10.75 33.00 35.48 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE OCCUPATION LEVEL OF THE

RESPONDENTS AND THE BRAND OF MANGO DRINK CONSUMED TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.4.5.1
ChiSquareTests Occupation Value df Pvalue 0.00 Remark HighlySignificant

PearsonChiSquare 32.12 9.00

ThetableshowsthattheChisquarecalculatedvalueis32.12 Degreesoffreedom=9.00 Pvalue=0.00 SincethePvalueislessthan0.05weaccepttheAlternativehypothesis.Hencethereisassociation betweenoccupationlevelandbrandofmangodrinkconsumed. 4.4.5ThechartshowingAssociationbetweenBrandofMangodrinkconsumedandOccupation levelofrespondents

4.5ASSOCIATIONBETWEENPERSONALPROFILEFACTORSANDFREQUENCY OFPURCHASE

Theassociationbetweenfrequencyofpurchaseandthepersonalprofilefactorsnamelyage,

sex, education, monthly income and occupation was analyzed in this section. The Chisquare test is usedat5%levelofsignificance. 4.5.1AssociationbetweenFrequencyofPurchaseandAgeoftherespondents The association between age of respondents and frequency of purchase is analyzed and the

resultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweenageofrespondentsand frequencyofpurchase. Table4.5.1 Age*FrequencyofPurchase Age Daily Young % Middle % Old % Total % 13.00 13.98 3.00 3.23 1.00 1.08 17.00 18.28 FrequencyofpurchaseofMaadrinks Weeklytwice 15.00 16.13 17.00 18.28 5.00 5.38 37.00 39.78 Weeklyonce 14.00 15.05 1.00 1.08 2.00 2.15 17.00 18.28 Thirstytime 7.00 7.53 2.00 2.15 3.00 3.23 12.00 12.90 Occasionally 8.00 8.60 2.00 2.15 0.00 0.00 10.00 10.75 57 61.29 25 26.88 11 11.82 93 100 Total

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE

AGE OF THE RESPONDENTS AND THE FREQUENCY OF PURCHASE OF MAA DRINKS AND TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE 4.5.1.1
ChiSquareTests Age PearsonChiSquare Value df Pvalue 0.02 Remark Significant

17.57 8.00

It is noted from the above table that the p; value is greater than 0.05 and hence the result is not significant at 1% level and 5% level. Hence the hypothesis age of the respondents and the frequency of purchase used are not associated does hold well. From the analysis, it is concluded that there is no close relationship between the age of the respondents and Frequency of Purchase. 4.5.1ThechartshowingAssociationbetweenFrequencyofPurchaseofMaadrinksandAgeof respondents

 4.5.2AssociationbetweenFrequencyofPurchaseofMaadrinksandSex The association between sex and frequency of purchase is analyzed and the results were

giveninthefollowingbivariateTable.

NullHypothesis: H 0 :Thereisnoassociationbetweensexandfrequencyof purchase. Table4.5.2 Sex*FrequencyofPurchase Sex Daily FrequencyofpurchaseofMaadrinks Weekly twice 27.00 29.03 10.00 10.75 37.00 39.78 Weekly once 10.00 10.75 7.00 7.53 17.00 18.27 Thirsty time 10.00 10.75 2.00 2.15 12.00 12.90 Occasionally Total

Male % Female % Total %

15.00 16.13 2.00 2.15 17.00 18.27

7.00 7.53 3.00 3.23 10.00 10.75

69.00 74.19 24.00 25.81 93.00 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE SEX OF THE RESPONDENTS AND THE FREQUENCY OF PURCHASE OF MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN

IN THE FOLLOWING TABLE.4.5.2.1

ChiSquareTests Sex PearsonChiSquare ThetableshowsthattheChisquarecalculatedvalueis4.49 Degreesoffreedom=4.00 Pvalue=0.34 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweensexandfrequencyofpurchaseofMaadrinks. 4.5.2ThechartshowingAssociationbetweenFrequencyofPurchaseofMaadrinksandSexofthe respondents Value 4.49 df 4.00 Pvalue 0.34 Remark NotSignificant

 4.5.3AssociationbetweenFrequencyofPurchaseandEducationallevelofrespondents

The association between educational level of respondents and frequency of purchase of

MaadrinkisanalyzedandtheresultsweregiveninthefollowingbivariateTable. Null Hypothesis: H 0 : There is no association between educational level and frequencyofpurchase. Table4.5.3 Educationallevel*FrequencyofPurchase Education Daily Frequencyofpurchase Weekly twice 2 2.15 12.00 12.90 19.00 20.43 4.00 4.30 37.00 39.78 Weekly once 5 5.38 2.00 2.15 10.00 10.75 0.00 0.00 17.00 18.28 Thirsty time 4 4.30 2.00 2.15 2.00 2.15 4.00 4.30 12.00 12.90 Occasionally Total

Illiterate % UptoHSC % UGdegree % PGdegree % Total %

1 1.08 5.00 5.38 7.00 7.53 4.00 4.30 17.00 18.28

0 0.00 3.00 3.23 6.00 6.45 1.00 1.08 10.00 10.75

12 12.90 24.00 25.81 44.00 47.31 13.00 13.98 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE EDUCATION OF THE RESPONDENTS AND THE

FREQUENCY OF PURCHASE OF MAA DRINK AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.5.3.1.
ChiSquareTests Education PearsonChiSquare Value 24.04 ThetableshowsthattheChisquarecalculatedvalueis24.04 Degreesoffreedom=12.00 Pvalue=0.02 SincethePvalueislessthan0.05weacceptthealternativehypothesis.Hencethereisassociation betweeneducationallevelofrespondentsandfrequencyofpurchaseofMaadrinks. 4.5.3ThechartshowingAssociationbetweenFrequencyofPurchaseofMaadrinksand Educationallevelofrespondents df 12.00 Pvalue 0.02 Remark Significant

4.5.4 Association between Frequency of Purchase of Maa drinks and Monthly Income level of respondents The association between Monthly Income and frequency of purchase of Maa drink is

analyzedandtheresultsweregiveninthefollowingbivariatetable.

Null Hypothesis: H 0 : There is no association between monthly income level of respondentsandfrequencyofpurchaseofMaadrinks. Table4.5.4 MonthlyIncome*FrequencyofPurchase Monthlyincome Daily FrequencyofpurchaseofMaadrink Weekly twice 12.00 12.90 15.00 16.13 6.00 6.45 4.00 4.30 37.00 39.78 Weekly once 9.00 9.68 4.00 4.30 4.00 4.30 0.00 0.00 17.00 18.27 Thirsty time 5.00 5.38 1.00 1.08 3.00 3.23 3.00 3.23 12.00 12.90 Occasionally Total

Below5000 % 5000to1000 % 10000to15000 % 15000to20000 % Total %

9.00 9.68 5.00 5.38 0.00 0.00 3.00 3.23 17.00 18.27

7.00 7.53 2.00 2.15 1.00 1.08 0.00 0.00 10.00 10.75

42.00 45.16 27.00 29.03 14.00 15.05 10.00 10.75 93.00 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE

MONTHLY INCOME OF THE RESPONDENTS AND THE FREQUENCY OF PURCHASE OF MAA DRINK TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.5.4.1.
ChiSquareTests MonthlyIncome PearsonChiSquare Value 17.38 df 12.00 ThetableshowsthattheChisquarecalculatedvalueis17.38 Degreesoffreedom=12.00 Pvalue=0.14 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenmonthlyincomelevelofrespondentsandfrequencyofpurchaseofMaadrinks 4.5.4ThechartshowingAssociationbetweenFrequencyofPurchaseofMaadrinksandMonthly Incomelevelofrespondents Pvalue 0.14 Remark NotSignificant

4.5.5 Association between Frequency of Purchase of Maa drink and Occupation level of respondents

TheassociationbetweenoccupationlevelofrespondentsandfrequencyofpurchaseofMaa

drinkisanalyzedandtheresultsweregiveninthefollowingbivariatetable. Null Hypothesis: H 0 : There is no association between occupation level of respondent and frequencyofpurchaseofMaadrink Table4.5.5 Occupation*FrequencyofPurchase Occupation Daily FrequencyofpurchaseofMaadrink Weekly twice 9.00 9.68 17.00 18.28 4.00 4.30 7.00 7.53 37.00 39.78 Weekly once 3.00 3.23 0.00 0.00 2.00 2.15 12.00 12.90 17.00 18.28 Thirsty time 0.00 0.00 4.00 4.30 2.00 2.15 6.00 6.45 12.00 12.90 Occasionally Total

Employee % Businessman % Professional % Student % Total %

7.00 7.53 4.00 4.30 2.00 2.15 4.00 4.30 17.00 18.28

4.00 4.30 2.00 2.15 0.00 0.00 4.00 4.30 10.00 10.75

23.00 24.73 27.00 29.03 10.00 10.75 33.00 35.48 93.00 100.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE OCCUPATION OF THE RESPONDENTS AND THE

FREQUENCY OF PURCHASE OF MAA DRINK TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.5.5.1. CHI-SQUARE TESTS
Occupation PearsonChiSquare Value 26.95 df 12.00 ThetableshowsthattheChisquarecalculatedvalueis26.95 Degreesoffreedom=12.00 Pvalue=0.01 SincethePvalueislessthan0.05,weacceptthealternativehypothesis.Hence,thereisassociation betweenoccupationlevelandfrequencyofpurchaseofMaadrink. 4.5.5ThechartshowingAssociationbetweenFrequencyofPurchaseofMaadrinkandOccupation levelofrespondents Pvalue 0.01 Remark Significant

4.6ASSOCIATIONBETWEENPERSONALPROFILEFACTORSANDLEVELOF SATISFACTIONTOWARDSMAADRINKS


The association between level of satisfaction towards Maa drinks and the personal profile

factors namely age, sex, education, monthly income, and occupation was analyzed in this section. Thechisquaretestisusedat5%levelofsignificance. 4.6.1AssociationbetweenLevelofsatisfactiontowardsMaadrinksandAgeoftherespondents Theassociationbetweenageandlevelofsatisfactionoftherespondentsisanalyzedandthe

resultsweregiveninthefollowingbivariatetable. Null Hypothesis: H 0 : There is no association between age of the respondents and level of satisfactiontowardsMaadrinks Table4.6.1 Age*LevelofSatisfactiontowardsMaadrinks Age LevelofSatisfactiontowardsMaadrinks Highlysatisfied Young % Middle % Old % Total % 14 15.05 7 7.52 4 4.30 25 26.88 Satisfied 34 36.55 14 15.05 7 7.52 55 59.13 Somewhat 9 9.67 4 4.30 0 0 13 13.97 Total 57 61.29 25 26.88 11 11.82 93 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE AGE OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.1.1.
ChiSquareTests Age PearsonChiSquare Value 2.32 df 4.00 Pvalue 0.68 Remark NotSignificant

It is noted from the above table that the p; value is greater than 0.05 and hence the result is not significant at 1% level and 5% level. Hence the hypothesis age of the respondents and the level of satisfaction towards Maa drinks used are not associated does hold well. From the analysis it is concluded that there is no close relationship between the age of the respondents and level of satisfaction towards Maa drinks .

 4.6.1ThechartshowingAssociationbetweenLevelofsatisfactiontowardsMaadrinksandAgeof the respondents

4.6.2AssociationbetweenLevelofSatisfactiontowardsMaadrinksandSexoftherespondents The association between sex of the respondents and level of satisfaction of Maa drinks is

analyzedandtheresultsweregiveninthefollowingbivariateTable. NullHypothesis: H 0 :Thereisnoassociationbetweensexandlevelofsatisfaction towardsMaadrinks Table4.6.2 Sex*LevelofSatisfactiontowardsMaadrinks

Sex

LevelofSatisfactiontowardsMaadrinks Highlysatisfied Satisfied 40.00 43.01 15.00 16.13 55.00 59.13 Somewhat 11.00 11.83 2.00 2.15 13.00 13.97

Total 69.00 74.19 24.00 25.81 93.00 100

Male % Female % Total %

18.00 19.35 7.00 7.53 25.00 26.88

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE SEX OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE4.6.2.1.
ChiSquareTests Sex Value df Pvalue Remark

PearsonChiSquare

0.86

2.00

0.65

NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis0.86 Degreesoffreedom=2.00 Pvalue=0.65 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweensexofrespondentsandlevelofsatisfactiontowardsMaadrinks. 4.6.2ThechartshowingAssociationbetweenLevelofSatisfactiontowardsMaadrinksandSexof therespondents

 4.6.3 Association between Level of Satisfaction towards Maa drinks and Educational level of respondents The association between educational level of respondents and level of satisfaction towards

Maadrinksisanalyzedandtheresultsweregiveninthefollowingbivariatetable.

Null Hypothesis: H 0 : There is no association between educational level of respondents andlevelofsatisfactiontowardsMaadrinks Table4.6.3 Education*LevelofSatisfactiontowardsMaadrinks Education LevelofSatisfactiontowardsMaadrinks Highly satisfied Illiterate % UptoHSC % UGdegree % PGdegree % Total % 2 2.15 5.00 5.38 12.00 12.90 6.00 6.45 25.00 26.88 Satisfied Somewhat Total

8 8.60 16 17.20 26 27.95 5 5.37 55 59.13

2 2.15 3 3.22 6 6.45 2 2.15 13 13.97

12 12.90 24 25.80 44 47.31 13 13.97 93 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE EDUCATION OF THE

RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.3.1. CHI-SQUARE TESTS
Education PearsonChiSquare ThetableshowsthattheChisquarecalculatedvalueis4.00 Degreesoffreedom=6.00 Pvalue=0.68 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweeneducationallevelofrespondentsandlevelofsatisfactiontowardsMaadrinks. 4.6.3ThechartshowingAssociationbetweenEducationallevelofrespondentsandLevelof SatisfactiontowardsMaadrinks. Value 4.00 df 6.00 Pvalue 0.68 Remark NotSignificant

 4.6.4 Association between Level of Satisfaction towards Maa drinks and Monthly Income level of respondents

The association between monthly income of respondents and level of satisfaction towards

Maadrinksisanalyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweenmonthlyincomeofrespondentsand levelofsatisfactiontowardsMaadrinks Table4.6.4 MonthlyIncome*LevelofSatisfactiontowardsMaadrinks Monthlyincome LevelofSatisfactiontowardsMaadrinks Highly satisfied Below5000 % 5000to1000 % 10000to15000 % 15000to20000 % Total % 9.00 9.68 7.00 7.53 4.00 4.30 5.00 5.38 25.00 26.88 Satisfied Somewhat Total

28.00 30.11 14.00 15.05 10.00 10.75 3.00 3.23 55.00 59.13

5.00 5.38 6.00 6.45 0.00 0.00 2.00 2.15 13.00 13.97

42.00 45.16 27.00 29.03 14.00 15.05 10.00 10.75 93.00 100

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE MONTHLY INCOME OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.4.1.

CHI-SQUARE TESTS

MonthlyIncome PearsonChiSquare

Value 8.57

df 6.00

Pvalue 0.20

Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis8.57 Degreesoffreedom=6.00 Pvalue=0.20 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenmonthlyincomeofrespondentsandlevelofsatisfactiontowardsMaadrinks. 4.6.4ThechartshowingAssociationbetweenMonthlyIncomeofrespondentsandLevelof SatisfactiontowardsMaadrinks.

 4.6.5 Association between Level of Satisfaction towards Maa drinks and Occupation of the respondents The association between occupation and level of satisfaction is analyzed and the results

weregiveninthefollowingbivariatetable. Null Hypothesis: H 0 : There is no association between occupation of the respondents and levelofsatisfactiontowardsMaadrinks Table4.6.5Occupation*LevelofSatisfaction Occupation LevelofSatisfactiontowardsMaadrinks Highlysatisfied Employee % Businessman % Professional % Student % Total % 4.00 4.30 11.00 11.83 2.00 2.15 8.00 8.60 25.00 26.88 Satisfied 17.00 18.28 11.00 11.83 8.00 8.60 19.00 20.43 55.00 59.14 Somewhat 2.00 2.15 5.00 5.38 0.00 0.00 6.00 6.45 13.00 13.98 23.00 24.73 27.00 29.03 10.00 10.75 33.00 35.48 93.00 100.00 Total

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE OCCUPATION OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.5.1.
ChiSquareTests

Occupation PearsonChiSquare

Value 8.78

df 6.00

Pvalue 0.19

Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis8.78 Degreesoffreedom=6.00 Pvalue=0.19 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenoccupationofrespondentsandlevelofsatisfactiontowardsMaadrinks. 4.6.5ThechartshowingAssociationbetweenLevelofSatisfactiontowardsMaadrinksand Occupationoftherespondents

 4.6.6AssociationbetweenLevelofSatisfactionofrespondentsandVarietyofDrink The association between variety of drink and level of satisfaction towards Maa drinks is

analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :ThereisnoassociationbetweenVarietyofDrinkandLevelof Table4.6.6 VarietyMaaofDrinks*LevelofSatisfactiontowardsMaadrinks Varietyofdrinks LevelofSatisfactiontowardsMaadrinks Highlysatisfied Mangodrinks % Appledrinks % Orangedrinks % Coladrinks % Total 15.00 16.13 5.00 5.38 3.00 3.23 2.00 2.15 25.00 Satisfied 28.00 30.11 10.00 10.75 10.00 10.75 7.00 7.53 55.00 Somewhat 8.00 8.60 2.00 2.15 1.00 1.08 2.00 2.15 13.00 51.00 54.84 17.00 18.28 14.00 15.05 11.00 11.83 93.00 Total SatisfactiontowardsMaadrinks

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE

VARIETY OF DRINKS OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION TOWARDS MAA DRINKS THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.6.1. CHI-SQUARE TESTS
VarietyofDrinks PearsonChiSquare Value 1.95 df 6.00 Pvalue 0.92 Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis1.95 Degreesoffreedom=6.00 Pvalue=0.92 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenvarietyofdrinksandlevelofsatisfactiontowardsMaadrinks

 4.6.6ThechartshowingAssociationbetweenLevelofSatisfactionofrespondentsandVarietyof Drinks

4.6.7 Association between Level of Satisfaction of respondents and Brand of Mango drink consumed The association between brand of mango drink consumed and level of satisfaction is analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweenbrandofmangodrink consumedandlevelofsatisfactionofrespondents Table4.6.7 BrandofMangodrinkconsumed*LevelofSatisfaction Brandofmangodrik LevelofSatisfaction Highly satisfied Maa % Mazza % Slice % Frooti % Total 13.00 13.98 8.00 8.60 2.00 2.15 2.00 2.15 25.00 Satisfied Some what 6.00 6.45 3.00 3.23 4.00 4.30 0.00 0.00 13.00 44.00 47.31 25.00 26.88 16.00 17.20 8.00 8.60 93.00 Total

25.00 26.88 14.00 15.05 10.00 10.75 6.00 6.45 55.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE BRAND OF MANGO OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION OF MAA DRINK AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.7.1

ChiSquareTests BrandofMangodrink PearsonChiSquare Value 4.64 df 6.00 Pvalue 0.59 Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis4.64 Degreesoffreedom=6.00 Pvalue=0.59 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hence,thereisnoassociation betweenbrandofmangoconsumedandlevelofsatisfactiontowardsMaadrink 4.6.7ThechartshowingAssociationbetweenLevelofSatisfactiontowardsMaadrinkandBrandof Mangodrinkconsumed

 4.6.8AssociationbetweenLevelofSatisfactionofrespondentsandthetypeofdrinkPackage TheassociationbetweenthetypeofdrinkPackageandlevelofsatisfactionofrespondentsis

analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweenthetypeofpackageand levelofsatisfaction Table4.6.8 Thetypeofpackage*levelofsatisfactionofrespondents

Typeof package

LevelofSatisfaction Highly satisfied 1.00 1.08 24.00 25.81 25.00 Satisfied Some what 4.00 4.30 9.00 9.68 13.00

Total

Tetra % Pet % Total

13.00 13.98 42.00 45.16 55.00

18.00 19.35 75.00 80.65 93.00

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE TYPE OF DRINK PACKAGE OF THE RESPONDENTS AND THE LEVEL OF SATISFACTION OF RESPONDENTS TEST THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.6.8.1
ChiSquareTests

Thetypeofpack PearsonChiSquare

Value 5.51

df 2.00

Pvalue 0.06

Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis5.51 Degreesoffreedom=2.00 Pvalue=0.06 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenThetypeofdrinkpackageandlevelofsatisfactionofrespondents. 4.6.8ThechartshowingAssociationbetweenLevelofSatisfactionofrespondentsandthetypeof drinkPackage

4.7ASSOCIATIONBETWEENPERSONALPROFILEFACTERSANDLEVELOF SATISFACTIONAMONGRETAILERS

Theassociationbetweenlevelofsatisfactionandthepersonalprofilefactorsnamelytypeof

organization, nature of business, sales experience, mode of purchase, was analyzed in this section. TheChisquaretestisusedat5%levelofsignificance. 4.7.1AssociationbetweenTypeoftheorganizationandLevelofsatisfactionamongretailers Theassociationbetweentypeoftheorganizationandlevelofsatisfaction

ofdrinksisanalyzedandtheresultsweregiveninthefollowingbivariatetTable.

Null Hypothesis: H 0 : There is no association between type of organization and level ofsatisfaction Table4.7.1 Typeoftheorganization*Levelofsatisfaction

Typeoftheorganization Soletrading Partnership

Levelofsatisfaction Medium 6 14.6% 2 4.9% High 25 61.0% 8 19.5% 33 80.5%

Total 31 75.6% 10 24.4% 41 100.0%

Total

8 19.5%

IN ORDER TO FIND THE RELATIONSHIP BETWEEN THE

TYPE OF ORGANIZATION AND THE LEVEL OF SATISFACTION OF THE RESPONDENTS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE 4.7.1.1
ChiSquareTests Typeoforganization PearsonChiSquare It is noted from the above table that the p; value is greater than 0.05 and hence the result is not significant at 1% level and 5% level. Hence the hypothesis level of satisfaction and type of organization of the respondents used are not associated does hold well. From the analysis it is concluded that there is no close relationship between the level of satisfaction among retailers and type of the organization of the respondent. 4.7.1ThechartshowingAssociationbetweenTypeoftheorganizationandLevelofsatisfaction amongretailers Value .002 df 1 Pvalue .964 Remark NotSignificant

 4.7.2AssociationbetweenNatureofbusinessandLevelofsatisfactionamongretailers The association between nature of business and level of satisfaction among retailers is

analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweennatureofbusinessandlevelof satisfaction Table4.7.2 Natureofbusiness*Levelofsatisfaction Nature of business Level of satisfaction Medium High Total

Petty shop

7 17.1%

21 51.2% 10 24.4% 2 4.9% 33 80.5%

28 68.3% 10 24.4% 3 7.3% 41 100.0%

Bakery

0 .0%

Dept.store

1 2.4%

Total

8 19.5%

Inordertofindtherelationshipbetweennatureofbusinessandlevelofsatisfactionofthe respondentsandtheresultofthetestisshowninthefollowingtable.4.7.2.1

Chi-Square Tests Nature of business Pearson Chi-Square Value 3.326 df 2 P value .190 Remark Not Significant

ThetableshowsthattheChisquarecalculatedvalueis3.326 Degreesoffreedom=2 Pvalue=0.190 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweennatureofbusinessandlevelofsatisfactionamongretailers. 4.7.2ThechartshowingAssociationbetweenNatureofbusinessandLevelofsatisfaction

 4.7.3AssociationbetweenSalesexperienceandLevelofsatisfactionamongretailers The association between sales experience and level of satisfaction among retailers is

analyzedandtheresultsweregiveninthefollowingbivariatetable. NullHypothesis: H 0 :Thereisnoassociationbetweensalesexperienceandlevelof satisfactionamongretailers Table4.7.3 salesexperience*Levelofsatisfaction Salesexperience Levelofsatisfaction Medium Lessthan1year 1 2.4% 1to3years 4 9.8% 3to5years 1 2.4% Above5years 2 4.9% Total 8 19.5% High 5 12.2% 11 26.8% 11 26.8% 6 14.6% 33 80.5% 6 14.6% 15 36.6% 12 29.3% 8 19.5% 41 100.0% Total

IN ORDER TO FIND THE RELATIONSHIP BETWEEN SALES EXPERIENCE AND LEVEL OF SATISFACTION OF THE RESPONDENTS AND THE RESULT OF THE TEST IS SHOWN IN THE FOLLOWING TABLE.4.7.3.1

ChiSquareTests

Salesexperience PearsonChiSquare

Value 1.628

df 3

Pvalue .653

Remark NotSignificant

ThetableshowsthattheChisquarecalculatedvalueis1.628 Degreesoffreedom=3 Pvalue=0.653 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweensalesexperienceandlevelofsatisfactionamongretailers. 4.7.3ThechartshowingAssociationbetweenSalesexperienceandLevelofsatisfactionamong retailers

 4.7.4AssociationbetweenModeofpurchaseandLevelofsatisfactionamongretailers The association between mode of purchase and level of satisfaction among retailers is

analyzedandtheresultsweregiveninthefollowingbivariateTable. NullHypothesis: H 0 :Thereisnoassociationbetweenmodeofpurchaseandlevelof satisfactionamongretailers Table4.7.4 modeofpurchase*Levelofsatisfaction Modeofpurchase Levelofsatisfaction Medium High Total

 Cash Credit Total 8 19.5% 33 80.5% 41 100.0% 7 17.1% 28 68.3% 35 85.4% 1 2.4% 5 12.2% 6 14.6%

In ordertofindtherelationshipbetweenmodeofpurchaseandlevelofsatisfactionof therespondentsandtheresultofthetestisshowninthefollowingtable.4.7.4.1. ChiSquareTests Modeofpurchase PearsonChiSquare ThetableshowsthattheChisquarecalculatedvalueis.036 Degreesoffreedom=1 Pvalue=0.849 SincethePvalueisgreaterthan0.05weacceptthenullhypothesis.Hencethereisnoassociation betweenmodeofpurchaseandlevelofsatisfactionamongretailers. 4.7.4ThechartshowingAssociationbetweenModeofpurchaseandLevelofsatisfactionamong retailers Value .036 df 1 Pvalue .849 Remark NotSignificant

AVERAGESCOREANALYSIS
4.8FACTORSINFLUENCINGCUSTOMERSATISFACTIONLEVELFORMAAPRODUCTS

To identify the factor which is more influencing the respondent towards customer

satisfaction level of maa products the weighted average score analysis was used and the results weregivenintable Table4.8 CustomerSatisfactionLevelforMaaProducts Factors/ Rank Price Quality Flavor Colour Package Quantity 31 46 11 5 7 9 22 18 14 20 6 10 15 16 22 16 7 13 INTERPRETATION: The table shows that the factor quality is highly influencing the respondent and it was followed by price. Flavor was ranked as third factor and it was followed by colour. Further package wasrankedaslastinfluencingf 12 10 22 14 17 15 5 3 19 23 23 19 8 5 15 33 27 1 2 3 4 5 6 Weighted Mean 2.59 1.99 3.42 3.81 4.53 4.14

 4.8ThechartshowingfactorsinfluencingcustomersatisfactionlevelforMaaProducts

 4.9FACTORSINFLUENCINGRETAILERSATISFACTIONLEVELFORMAAPRODUCTS To identify the factor which is more influencing the retailer satisfaction level of maa

productstheweightedaveragescoreanalysiswasusedandtheresultsweregiveninTable. Table4.9 RetailersatisfactionlevelforMaaproducts Factors\Rank It is cheaper Margin rate of product Brand image Supply is regular 1 17 2 9 3 8 6 8 4 10 5 8 5 3 9 6 5 6 3 4 3 2 Weighted Average 2.64 2.98 2.78 3.30

10 16 15 10 5 7

15 16

Good relationship with salesman Others

3 2

6 2

8 4

8 3

20 6

5 33

4.02 5.16

The table shows that the factor it is cheaper is highly influencing the respondent and it was

followed by brand image. Margin rate of the product was ranked as third factor and it was followed bysupplyisregular.Furthergoodrelationshipwithsalesmanwasrankedaslastinfluencingfactor. 4.9ThechartshowingfactorsInfluencingretailerSatisfactionLevelforMaaProducts

Retailer satisfaction level

It is cheaper
35 30 s n o s r e p d e t o u q 25 20 15

Margin rate of product Brand image Supply is regular

10 5 0 1 2 3 4 5 6 7

Good relationship with salesman

CHAPTER 5 Others

Influencing factor

FINDINGS

) From the analysis it is found the majority (61.29%) of respondent belongs to the age group ofyoung. ) Themajority(74.19%)ofrespondentbelongstomale. ) Fromthisanalysisthemajority(35.48%)ofrespondentarestudent. ) The majority (60.22%) of respondent belongs to unmarried and the most (47.31%) of respondentbelongstoUnderGraduate. ) Themangodrinksoccupiesthehighest(54.84%)respondent. ) Themajority(59.14%)ofrespondentbelongstosatisfyaboutdealingMaacooldrinks. ) From the analysis it is found that majority (75.6%) of retailers are sole trading in selling of Maacooldrinks. ) Majority(68.3%)ofretailersarepettyshopper. ) Most(36.63%)oftheretailershaving1to3yearsexperience. ) From this study it is concluded that the sales promotion efforts taken by Maa were good. Buttheretailersaredissatisfiedwithadvertisementeffortstakenbythecompany. ) Maa fruit mango drinks category occupies the highest (54.84%) sales in there products and itwasfollowedbyMaaappledrink(21.5%). ) Most(85.4%)ofthepurchaseishavingcreditmode. ) Fromthestudy,itisconcludedthatthecustomerandretailersatisfactionishigh.

CHAPTER6 RECOMMENDATIONSANDSUGGESTIONS
) ThepriceoftheMaacooldrinksishigh.Hencethecompanyshouldreducetheexistingprice atleast20%. ) TheretailersarestockingMaacooldrinksinlargequantities.Therefore,theyareinneedof refrigerators,socompanyhastoproviderefrigeratorson(monthly)installmentbasis. ) ThecustomerandretailersurveyrevealedthattheMaacooldrinksadvertisementisvery low.ThecompanyshouldconcentrateonadvertisementsofMaacooldrinks.Theretailer feltthattelevisionadvertisementwillbehelpfultoincreasesales.Sothecompanyhasto givetheadvertisementinlocalchannels. ) ThedemandofMaacooldrinksisveryhigh.Butthelevelofsupplyislow.Sothecompany stockiestpoints/distributorpointsshouldalsoincreasedtogettheproductsintime.Sothe companyshouldappointstockists/distributorsinordertoincreasethesupplytomeetout thedemand.

) Thecustomersneedminitetrapackets.Sothecompanyshouldintroducetheminitetra packetsatRs.5pricepoint.Itwillbehelpfultomeetoutthecompetitorsproduct.

CHAPTER7 CONCLUSION
The performance of the company based on customeroriented process. It also depends on the performance of the retailers. The customer can be satisfied only when the right products with the right quality and quantity reach them in the right time with right price from the company. The study has been successful in knowing customer and retailer satisfaction level of Maa fruits India limited. Maa fruits India limited is a new entrant in this segment of the product which has to

compete with MNCs like Pepsi and Coke. Particularly the availability and advertisement feedback shouldbegivenimportanceattheimmediatefuture. By having this project done at Maa Fruits India limited, the researcher has understood the

real life business situation. The project also helped the researcher to have practical experience on the problems faced by the retailers which will be helpful to his specialization in marketing. The researcheralsoexposedtothesamplingmethodsandanalyticaltoolsrelatedtothisstudy.

BIBLIOGRAPHY
1. C.R.Kothari,ResearchMethodology,10thEdition(2002),WileyEasternPublication. 2. O.R.Krishnaswami,M.Ranganathan,MethodologyofResearchinSocialSciences,2nd RevisedEdition,2005,HimalayaPublishingHouse. 3. DavidM.Levine,TimothyC.Krehbiel,MarkL.Berenson,BusinessStaisticsFirstCourse,First EditionReprint2001,PearsonEducationAsia. 4. PhilipKotler,MarketingManagement,2004,PrenticeHallofIndia. 5. S.P.Gupta,StaisticalMethods,9thEdition,SultanChandPublications.

6. Ramasamy.MarketingResearch,6thEditionTatamaGrawHillPublications. 7. V.S.Ramaswamy,S.Namakumary,MarketingManagement,3rdEditionMacmillan Publications. 8. Mr.Ranjitdevaraj,Ajuicyopportunity,September2003,GlobalInformationNetwork, http://www.beveragemarketing.com

QUESTIONAIRE

ASTUDYONCUSTOMERSATISFACTIONTOWARDS MAAFRUITSINDIALTDWITHSPECIALREFERENCEAT SALEMCITY.


Dearsir/madam, IamN.RATHINAVELstudentofVinayakaMissionsuniversity.Asapartialfulfillmentof M.PHILcurriculumrequirements,Iamdoingaprojectonastudyoncustomersatisfactiontowards maafruitsIndialtdwithspecialreferenceatSalemcity 1.Name: 2.Address: 3.Age: 4.Sex: MaleFemale 5.Maritalstatus: MarriedUnmarried 6.Educationalqualification: IlliterateUptoHScU.Gdegree P.GdegreeOthers(specify)_____________ 7.Monthlyincomelevel.. BelowRs5000Rs5000to10000Rs10000to15000 Rs15000to20000AboveRs20000

8.Occupationalstatus EmployeeBusinessmanprofessionals StudentOthers(specify)___________ 9.Howmanymembersarethereinyourfamily? Below33to55to7Above7 10.Areyouconsumingsoftdrinks. YesNo 11.Whatkindofdrinksyouprefermostly? MangodrinksAppledrinksOrangedrinks ColadrinksOthers(specify)____________ 12.Ifmango,whichbrandofmangodrinksdoyoubuy? MaaMazzaSlice FrootiOthers(specify)___________ 13.IfMaa,whichflavourofMaacooldrinksdoyoubuy? MaamangoMaaappleMaapineapple Maaguava 14.WhoinfluencedyoutobuytheMaacooldrinks FriendsRelativesShopper AdvertisementOthers(specify)____________

 15.HowoftenyouwillpurchaseMaacooldrinks DailyWeeklytwiceWeeklyonce ThirstytimeOccasionallyOthers(specify)___________ 16.WhichquantityofMaacooldrinksdoyoubuy(pleasetick). S.no 1 2 3 4

Product Maamango Maaapple Maapineapple Maaguava 200ml 200ml 200ml 200ml 250ml 250ml

Quantity 500ml 500ml 1000ml

17.Whattypeofpackdoyouprefer. TetraPet 18.StatethereasonforpurchaseofMaacooldrinks ColourTasteQuality Price 19.HowlonghaveyoubeenpurchasingMaaproducts. Below1yr.1yrto3yr3yrto5yrAbove5y

BrandnameOthers(specify)_____________

 20.PleaserankthefactorstowardssatisfactionlevelofMaaproducts S.no 1 2 3 4 5 6 21.StateyourlevelofsatisfactioninMaacooldrinks HighlysatisfiedSatisfiedSomewhat Dissatisfied 22.AccordingtoyouropinionstatethedifferencebetweenconsumingMaa productsandothermangocooldrinks GoodqualityTasteMRPrate PackageFlavourOthers(specify)__________ 23.WhendoyoubuyMaacooldrinks TravelingtimeWithfriendsThirsty Celebration/PartyOthers(specify)___________ 24.DoyouhaveanyhealthproblemwhenyouareusingMaaproducts. Factors Price Quality Flavour Colour Package Quantity Rank

YesNo Ifyes, Pleasestatethereason.. ExpirydateChangeflavourSeasonschange Others(specify)______________ 25.Please,Giveyourfeedback&opiniontodeveloptasteandincreasesalesofMaacool drinks________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ _____________________________________

QUESTIONAIRE ASTUDYONRETAILERSATISFACTIONTOWARDSMAA FRUITSINDIALTDWITHSPECIALREFERENCEATSALEM CITY

Dearsir/madam, IamN.RATHINAVELstudentofVinayakaMissionsuniversity.Asapartialfulfillmentof M.PHILcurriculumrequirements,Iamdoingaprojectonastudyoncustomersatisfactiontowards maafruitsIndialtdwithspecialreferenceatSalemcity 1.Name&addressoftheshop:_______________________ 2.TypeoftheOrganization; SoletradingPartnershipCompany 3.Natureofbusiness PettyshopBakeryDept.storeOthers 4.No.ofemployeesinyourshop? 12Morethan2Nil 5.Howmanyyearsyouhavebeendealingwithcooldrinks? Lessthan1yr.1yr.to3yr.3yr.to5yr.Above5yr. 6.Whichbrandofmangodrinksdoyoustock MaaMazzaFrootiSliceothers. 7.Rankthefactorsthatinfluenceyoutosellmangodrinks? S.no 1 Itischeaper Factors Rank

2 3 4 5 6

Marginrateoftheproduct Brandimage Supplyisregular Goodrelationshipwithsalesman Others

8.AreyoudealingwiththefollowingMaacooldrinks? Maacooldrinks MaaMango MaaApple MaaPineapple MaaGuava 9.AccordingtoyourpreferencepleaserankthefollowingMaaproducts (Rank1to4) S.no 1 2 3 4 10.Wheredoyouplaceorder.... MaaMango MaaApple MaaGuava MaaPineapple Nameoftheproduct Rank Yes No Tetra 200ml 200ml 200ml 200ml Pet 250ml 250ml Pet 500ml 500ml Bottle 1000ml

ManufacturerWholesalerDealersOthers 11.Modeofpurchase CashCredit 12.HaveyoupaidanyinitialDepositforcreditpurchase? YesNo 13.InyouropinionwhatarethematerialthatshouldbeusedtoincreaseSales PostersBannersStickersBannersOthers 14.Areyousatisfiedtheschemes&offers? YesNo 15.Averagedailysales. Upto3ltr3ltrto5ltr5ltrto8ltrAbove8ltr 16.Yourrelationshipwithyoursupplier VerycordialCordialNormalSomewhat 17.Rankingtheseasonwheresalesismore..

S.no 1 2 3 4 Summer Winter Autumn Spring

Season

Rank

18.RateyoursatisfactionlevelonfollowingfactorswithregardtoMaaProducts. Particulars Highly satisfied Satisfied Somewhat Dissatisfied Highly Dissatisfied

Sales Colour Taste Flavour Quality Package

19.RateyoursatisfactionlevelonthefollowingfactorswithregardtoMaaProducts Particulars Highly satisfied Satisfied Somewhat Dissatisfied Highly Dissatisfied

MRPprice Seasonal Discount payment period Damage allowance

 20.DoyouhavethecomplaintsfromyourcustomerinanyMaaproducts.. YesNo IfYes, Please,statethereason, ExpiredDatepoorquality/tasteImproperPackage OvertheMRPrateOthers______________________ 21.Please,GiveyourSuggestion&OpiniontoImprovetheMaacool drinks_____________________________________________________________________________ __________________________________________________________________________________ _____________________________________________