A PROJECT REPORT ON

IMPACT OF FDI IN RETAIL ON CONSUMER BUYING BEHAVIOR IN SOUTH MUMBAI

MASTER OF MANAGEMENT STUDIES (MMS) UNIVERSITY OF MUMBAI

SUBMITTED TO
MARATHA MANDIRS

BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES

MUMBAI CENTRAL

UNDER THE GUIDANCE OF PROF. YASMIN SINGAPOREWALA

SUBMITTED BY TUSHAR A. NIKAM BATCH: 2011-13 & ROLL NO: 74 MARKETING

MARATHA MANDIRS BABASAHEB GAWDE Institute of Management Studies

Mumbai Central CERTIFICATE

This is to certify that

has

successfully completed the project work as a part of academic fulfillment of Master of Management Studies (M.M.S.) Semester IV examination.

Name of Project Guide

Signature

Date:

DECLARATION
I, TUSHAR A. NIKAM of Master of Management Studies (Semester IV) of BabasahebGawde Institute of Management Studies (BGIMS), hereby declare that I have successfully completed this Project on IMPACT OF FDI IN RETAIL ON CONSUMER BUYING BEHAVIOR IN SOUTH MUMBAI in the academic year 2012-13. The information incorporated in this project is true and original to the best of my knowledge.

_____________________ Signature of Student

ACKNOWLEDGEMENT

The practical project is an important part of education. It has vital and inevitable role to perform. Perhaps it is the essence or soul of the knowledge. Theoretical knowledge acquires through reading; hearing or discussion can be confirmed through practical project only. Here one can see the knowledge being put out into action that not only acts as cement lining of knowledge but also creates confidence in student. I take this opportunity to offer grateful thanks to my project guide Prof Yasmin Singaporewala for most valuable guidance offered to us with affectionate understanding and indefinite patience in the course of this project. I express my gratitude to Dr. Sunil Karve, Director of MARATHA MANDIRS BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES, who greatly inspired and encouraged me to make the best of the opportunity of this study. Finally, I thank all those who directly or indirectly helped us in the development of my project.

INDEX

Chapter

Topics

Page No.

1.

Executive Summary

2.

Objectives of the project

3.

Research Methodology

4.

Introduction

5.

Review of Literature

30

6.

Data analysis and recommendations

41

7.

Observations

65

8.

Limitations of the study

66

9.

Suggestions

67

10.

Appendix

11.

Bibliography

BIBLIOGRAPHY Websites: http://www.researchandmarkets.com http://articles.economictimes.indiatimes.com http://articles.economictimes.indiatimes.com http://in.news.yahoo.com