CHAPTER V

INTRODUCTION TO THE PROJECT

OBJEC TIVES OF THE PROJECT ASSIGNED-

1. To understand the level of awareness of the Philips personal care products. 2. To estimate the potential market size for the personal care products. 3. To understand the customer preferences for the personal care products. 4. To identify the places for selling the personal care product JOB ASSIGNEDTo make a survey in Delhi University in order to understand the customer insight about the Philips personal care products. Delhi University was chosen because the company wants to target the youth as they are going to be the potential buyers of these products. Customer insight would include their level of awareness; their preference of places where they want to buy these products; preferred features and price ranges for hair care, shavers and epilators.

STAGES OF THE PROJECT To understand the objectives of the project assigned

To study secondary data from different sources

To prepare a structured questionnaire for primary data

To get the questionnaires filled by the potential customers

To analyze the collected primary data

To interpret the primary as well as secondary data

To arrive at a conclusion

PowerPoint presentation

Report preparation

DETAILS OF THE WORK DONE

Understanding and jotting down the main objectives after being briefed by the mentor. A study has been done about the company, the electronic personal care industry, and about the demand and customer requirements. A structured closed ended questionnaire was prepared and got it approved by the industry mentor. Went to Delhi University to get the questionnaires filled by the students, who are ought to be the potential customers.

After all the questionnaires were filled, the data to be analyzed was put up on excel sheet. Pie charts were made. Conclusion was driven out of the analyzed data. PowerPoint presentation was prepared and presented in front of the company executives. Report was prepared and submitted.

EXECUTIVE SUMMARY Philips has been a leading brand in electronics in India and across the world. Philips with its wide range of products caters to the premium segment of the market. Philips faces intense competition, especially from the low-cost, local rivals of the market. With this intense competition, Philips has to cater to the various needs and demands of their consumers. This project aims at identifying various problems faced by the company in Indore Market and the consumer preference with reference to Electronics, Electricals and Personal Care Products. Through this project I have found out that Philips faces intense competition from the local rivals and the major market share belongs to the low-cost companies. Also, Philips as a whole needs to reposition itself and its products especially to get over of the image created in the minds of the gentry that Philips deals best in lightening products. For this project the primary data was collected through questionnaire and secondary data was collected through internet and magazines.

EXECUTIVE SUMMARYThe personal care industry is considered one of the booming industries as self consciousness and income is increasing among people, especially the youth. Therefore Philips being the leading electronic brand is expecting to grow in this sector. Philips personal care sector includes electronic shaving and grooming and hair care. In this range Philips has got huge scope because of peoples trust in its brand name. The products come in different prices and features leaving the customers with a variety of choices. A primary data from Delhi University shows that there is high level of awareness about these products among the youth, and majority wants to possess one or other of these products nowadays. Though preferred price range is the lowest range as the surveyed people are non earning students. The survey also brought out the places where people would like to buy them. Secondary data shows that personal care industry is growing in India and all over the world day by day. And there are many companies coming up with these kind of electronic personal care products. Companies like Panasonic and Procter & Gamble are giving strong competition to Philips.