#AskFTC

Questions and Answers

By Tweet Category

Date: 03/21/2013

Analysis of the session '#AskFTC' created with Tweet Category

OVERVIEW

Session #AskFTC

Statistics

Categories total tweets

102
Retweets Links

28
Replies Pictures

users

24 5

Tweets Checkins

51 0

22 0

Category Q&A Replies Links Other questions Other

897.927 Impressions
Potential impact

Tweets per user

3,6

Total tweets 42 22 14 14 10

% 41 22 14 14 10

Original Tweets 28 22 5 13 10

RT 14 0 9 1 0

Users 12 10 12 7 8

168.589 Users
Potential reach

Followers per user

6.021

Charts
num. tweets

Most Active Users

37

FTC
tweets

36

26 22

14803
grantcrowell

followers

8 4 2
16:26

tweets 1 followers
19:11 19:44
9

724

0
16:59

1
17:32 18:05

15:53 21 mar

18:38

20:17

time

FatFluential
tweets followers

num. users

766

4 3 2 1 0 0 0 0 1 1 1 2

4
num. followers

CorettaJackson
tweets followers

1935

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

>10000

5 6

danahanzlik
tweets followers

num. tweets per user

535

JamieShopland
tweets followers

>5 5 4 3 2 1 1 2 2

448

4 15
num. users

phillkeene
tweets followers

2089

Analysis of the session '#AskFTC' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Q&A Other questions Other Number of impressions Q&A Other questions Other Number of users Q&A Links Replies Number of tweets Q&A Replies Other questions Retweets Q&A Links Other questions

4 5

Replies Links

4 5

Replies Links

4 5

Other Other questions

4 5

Other Links

4 5

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Q&A Replies Links Other questions Other Total tweets 42 22 14 14 10 % 41 22 14 14 10 Original Tweets 28 22 5 13 10 RT 14 0 9 1 0 Users 12 10 12 7 8 Impressions 416.585 80.056 74.836 180.496 145.954 Potential Reach 27.600 27.282 58.098 89.503 116.348 Tweets/ User 3,5 2,2 1,2 2,0 1,2 Followers/ User 2.300 2.728 4.841 12.786 14.543

Analysis of the session '#AskFTC' created with Tweet Category

USERS
Statistics

28
Number of users Top 5 users Most active users
FTC

7,0
Number of users per category

3,6
Number of tweets per user

32.069
Number of impressions per user

Most popular users

WhiteBoyPosts

Users with the highest impact

FTC

36
tweets grantcrowell

83.919
followers shanegibson

532.908
impressions WhiteBoyPosts

9
tweets FatFluential FTC

23.021
followers

251.757
impressions shanegibson

8
tweets

14.803
followers

23.021
impressions

4 5

CorettaJackson

7
tweets danahanzlik

4 5

SocialMediaOrg

9.939
followers TourismCurrents

4 5

CorettaJackson

13.545
impressions SocialMediaOrg

5
tweets

7.339
followers

9.939
impressions

Most participative users

FTC

Retwitters
grantcrowell

Most original users

FTC

4
num. categories FatFluential CorettaJackson

4
num. of RTs FatFluential

35
original tweets

4
num. categories danahanzlik FatFluential

2
num. of RTs CorettaJackson

6
original tweets

4
num. categories

2
num. of RTs

5
original tweets

4 5
Charts

CorettaJackson

3
num. categories udandi

4 5

AnnaMTenuta

1
num. of RTs ChicagoAdLawyer

4 5

grantcrowell

5
original tweets danahanzlik

3
num. categories

1
num. of RTs

4
original tweets

6021
Followers per user VERY HIGH INFLUENCE

10

5 3 1
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers

3 1
Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session '#AskFTC' created with Tweet Category

Users list
FTC Total Tweets: grantcrowell Total Tweets: FatFluential Total Tweets: 36 9 8 ZBonvillian Total Tweets: 1

shanegibson Total Tweets: 1 shawndekar Total Tweets: 1

CorettaJackson Total Tweets: 7 danahanzlik Total Tweets: 5

JamieShopland Total Tweets: 4 phillkeene Total Tweets: 4

WhiteBoyPosts Total Tweets: 3 udandi Total Tweets: GlenTurpin Total Tweets: 3 2

SocialReactor Total Tweets: 2 bdslein Total Tweets: mvandemar Total Tweets: 2 2

AWomansWork Total Tweets: 1 AnnaMTenuta Total Tweets: 1 ChicagoAdLawyer Total Tweets: 1 KevinGettingsMO Total Tweets: 1 KyleOreffice Total Tweets: 1

PrivacyDigest Total Tweets: 1 SocialMediaOrg Total Tweets: 1 Task_Force_One Total Tweets: 1 TechFTC Total Tweets: 1

TourismCurrents Total Tweets: 1 UnitedInMemory Total Tweets: 1 Unitedwestand0 Total Tweets: 1

Analysis of the session '#AskFTC' created with Tweet Category

Annexes

TWEETS BY CATEGORY
Category

Q&A
Tweets with the questions and the answers

Most Active Users

28
tweets Tweets from this category

12
users

14
retweets

27.600 416.585
potential reach potential impact

2,3
tweets / user

1. FTC 2. grantcrowell 3. CorettaJackson 4. FatFluential 5. GlenTurpin

FTC @FTC

18:02 - 21 Mar 13

FTC @FTC

18:03 - 21 Mar 13

Q1 MT @phillkeene What ad disclosures allowed: Ad, #ad, -Ad, Ad:, Sp, #Spon, Sponsored etc.? Where located? When does this start? #AskFTC

A1 Ad, #ad, Sponsored all work. Beginning of tweet is best. Guides in effect now. #AskFTC

FTC @FTC

18:06 - 21 Mar 13

FTC @FTC

18:08 - 21 Mar 13

Q2 MT @grantcrowell: #AskFTC would conducting consumer surveys on what they considered "clear&conspicuous" disclosure b helpful?Any surveys?

A2 Research is always helpful. There's very little good research available. No surveys we're aware of at this time. #AskFTC

FTC @FTC

18:11 - 21 Mar 13

FTC @FTC

18:14 - 21 Mar 13

Q3 MT @KevinGettingsMO #AskFTC What R u doing 2 promote, protect & preserve consumer protections? Why not more aggressive w/ offenders?

A3 Updating guides: FTC held 3 public comment periods, hosted public workshop in May '12. Hosting this chat, discuss at events, etc #AskFTC

FTC @FTC

18:15 - 21 Mar 13

FTC @FTC

18:17 - 21 Mar 13

Q4 RT @danahanzlik How should the blogger in Example 21 make her disclosure more clear and conspicuous? #AskFTC

Q5 MT @mvandemar Does biz ceo/spokesperson, when blogging & promoting biz, need to follow ftc guidelines, eg deceptive marketing? #AskFTC

FTC @FTC

18:18 - 21 Mar 13

FTC @FTC

18:19 - 21 Mar 13

A5 Yes, when it is clear they are not associated with the company. #AskFTC

Q6 RT @CorettaJackson @FTC Rich, will the FTC create disclosure best practices guide/resources in addition to today's pdf? #AskFTC

FTC @FTC

18:22 - 21 Mar 13

FTC @FTC

18:24 - 21 Mar 13

Q8 MT @JamieShopland How do you reconcile rapid change in technology & slow pace of government in protecting consumers online? #AskFTC

A8 We continue to provide guidance to industry on important aspects of online commerce throughout year, not just w/updated guides. #AskFTC

FTC @FTC

18:25 - 21 Mar 13

FTC @FTC

18:26 - 21 Mar 13

Out of order, but here's Q7 RT @ZBonvillian @FTC Does this effect all social media platforms? Twitter? Tumblr? FB? Blogs #AskFTC

A7 Yes, it applies to all commercial mediums, online and offline. #AskFTC

Michael VanDeMar @mvandemar

18:28 - 21 Mar 13

FTC @FTC

18:30 - 21 Mar 13

Sorry, to clarify Q5: are claims made by a biz rep in blogging required to be truthful? Are promo posts by biz reps the same as ads? #AskFTC

Q9 RT @FatFluential Do sponsored athletes have 2 incl #ad or #spon in their tweets & promotions of gear/companies that support them? #askFTC

Analysis of the session '#AskFTC' created with Tweet Category

FTC @FTC

18:32 - 21 Mar 13

FTC @FTC

18:34 - 21 Mar 13

A9 If it's not apparent they're affiliated with the company, need to disclose. Also, don't recommend #spon, prefer sponsored. #AskFTC

Q10 MT @grantcrowell #AskFTC blog publishers tell me they r exempt fm disclosing material relationships w/guest contributors. R they right?

FTC @FTC

18:35 - 21 Mar 13

FTC @FTC

18:39 - 21 Mar 13

A10 Depends on the situation, will likely vary case-by-case. Depends on what is being said by whom. #AskFTC

Q11 MT @GlenTurpin Do you consider RT an endorsement? Do related brands have to disclose relationship if they retweet each other? #AskFTC

FTC @FTC

18:44 - 21 Mar 13

FTC @FTC

18:47 - 21 Mar 13

A11 Good Q. Generally, no. But there may be exceptions, depending on who is doing the retweeting. #AskFTC

Q12 MT @bdslein @FTC Is it permissable to disclose the #Ad the within the hyperlink? #AskFTC

FTC @FTC

18:48 - 21 Mar 13

FTC @FTC

18:49 - 21 Mar 13

A12 No, it's not clear and conspicuous if it is in hyperlink. Example 15 in guide is what we recommend. #AskFTC

Q13 RT @FatFluential @FTC What enforcement is planned for individual bloggers versus incorporated "persons"? #AskFTC

FTC @FTC

18:50 - 21 Mar 13

FTC @FTC

18:54 - 21 Mar 13

A13 Enforcement will continue to be focused on the advertisers as it has in the past. #AskFTC

Q5 clarification: Are claims made by a biz rep in blogging required to be truthful? Are promo posts by biz reps the same as ads? #AskFTC

FTC @FTC

18:58 - 21 Mar 13

FTC @FTC
A14 Yes, at the beginning of the video too. #AskFTC

19:00 - 21 Mar 13

Q14 MT @grantcrowell #AskFTC is best way to include disclosure in an online video is by having it as a part of the video content itself?

Analysis of the session '#AskFTC' created with Tweet Category

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#AskFTC' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#AskFTC' created with Tweet Category

10