Sie sind auf Seite 1von 2

Sophie Court-Mathews CV

Email: Phone: (0794) 427 9287 Twitter: @SophieCourtPR LinkedIn: Website/Blog:

Personal Profile:

Lead Story Headline

This story can fit 175-225 catalog, you will find many A self-motivated, ambitious and driven Public Relations & Communication Student with the ability to publications that match the words. communicate confidently and effectively over a style number of different platforms including client pitches, of your newsletter. The purpose of a newsletter is presentations and social media. Has substantial experience a much number to provide specialized inforNext, establish in how time of crucial PR elements including writing press releases, mationcopy to a targeted writing, audience. presenting and money to a large you can number spend on of people and collaborative team Newsletters be a great way your newsletter. These experience factors work. Currently a second year can student looking for suitable work placements within the to market your product or will help determine how fretechnology sector of service, Public and Relations. also create crediquently you publish the news-


Within the first year at university, aemployees number of modules were covered that have provided experience tains, for example, oraspects people interested in resulted purin a number of key PR and has in extensive knowledge being gained within these arechasing a product or requestas. A few examples include Communication in Organisations, in which it was required topicture writeor a stateCaption describing ing your service. graphic. ment in the voice of a Chief Executive; and Marketing Fundamentals in which a marketing plan was You can compile a mailing list created for a new Innocent product. A number of transferable skills were developed in this year such from business reply cards, customer information sheets, as crisis communication skills, problem solving, collaborative work and design skills.
business cards collected at trade shows, or membership The second year has included a number of highly relevant modules which have provided opportunity lists. You might consider purchasing mailing skills. list from a to further develop and testathese Corporate Communications introduced the concept of company. debating which increased experience in both communication and confidence whilst Management

letter and its length. Its recommended that you publish & your newsletter at least quarterly so that its considered a consistent source of inforSouthampton Solent University, Southampton First, determine the audience mation. Your customers or of the newsletter. could BA (Hons) Public This Relations & Communication employees will look forward to be anyone who might benefit its arrival. from the information it con-

bility and build your organizations identity among peers, Qualifications: members, employees, or vendors.

If you explore the Publisher Communication focused on writing experience with the requirement of a large report. However, the most beneficial was undoubtedly Digital PR, which presented the opportunity to develop and present a pitch to Five-By-Five, a Southampton Based PR agency. This, along with the other modules, developed skills in how to work effectively under pressure, management and leadership skills, and Secondary Story Headline personal pitching techniques and styles. words. Experience Employment & Work This story can fit 75-125 focused. Examples of possible headlines Your headline is an important include Product Wins Industry part of the newsletter and Award, New Product Can Save - Broadway Country House - Waitress and Bar staff -Membership June 2011 - Current day. You Time!, Drive should be considered carefully. Exceeds Goals, and New Of-been gained in Throughout employment here, substantial amount of experience has In a few words, it should accufice team Opens Near You. relationships, time management, commitment and work. It is a challenging and rately represent the contents

customer demanding job, of the story and draw readers with 15 hour shifts and often very difficult customers but has resulted in a strong work ethic that is the story. Develop the applied to all aspects into of work. headline before you write the
story. This way, the headline will help you keep the story

- SITA UK - Shadowing a Communications Executive - August 16th - 27th A work placement within the Communications department at SITA UK provided the opportunity to collaborate on the development of a social media strategy that was then implemented, organise the dissemination of invitations and confirm details with key suppliers. Knowledge about proactive and reactive media relations including thought leadership in national press, assisting in the sense of checking materials produced by other departments to ensure brand and messaging consistency.

Other Qualifications
2004 - 2011 Ysgol Dyffryn Taf, Carmarthenshire, Wales A-Levels: English Literature, Geography, Drama GCSEs: 11 Subjects at grades A* to C including Maths, English, Triple Science, Statistics and Welsh Transferable Skills:

Confidence when presenting in-front of a large number of people,: Major role within secondary school portrayal of Oklahoma. Individual graded performances. Leadership: Working as a Mentor in both Year 9 and Year 12 for younger year groups. Creative: A* Art GCSE developed a personal creative style Reliable: Being a prefect throughout time at Sixth Form Award in Digital Applications in 2009 (AiDA)

Has a passion for baking and can be found doing this every weekend. Enjoy going for long runs and have recently taken up Pilates. Spend time on train to university each day reading, a few favourite authors include Malory Blackman and Sophie Kinsella.

Additional Information

CIPR Member since September 2012