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ADVERTISING RATES EFFECTIVE JANUARY 2009

Vat exclusive (cm)

STANDARD INSIDE PAGES


Sizes (Display & Classified) BACK PAGE PAGE 3 PAGE 5 PAGE 7
(Black & White Ads) Regular Day Regular Day Regular Day Regular Day Regular Day
FULL PAGE 19,800.00 27,500.00 25,300.00 23,100.00 22,000.00
6cols x 35.7 cm

HALF PAGE
6cols x 17.85cm
3cols x 35.7cm
9,900.00 13,750.00 12,650.00 11,550.00 11,000.00
1/4 PAGE
3cols x 17.85cm 4,950.00 -0- 6,325.00 5,775.00 5,500.00
BASE RATE 236.00 330.00 305.00 277.50 262.50
Per Col. Inch
Per Col. Cm. 95.00 132.00 122.00 111.00 105.00
FRIDAY RATE: 5% SURCHARGE

CENTERSPREAD (Size: 21” x 14”) 47,520.00 Cebu Daily News reserves the right:
(cm: 53.34 x 35.7) • To accept/reject advertisements in accordance with editorial and
FRIDAY RATE – CENTERSPREAD 49,896.00 business policies.
• To supersede any condition(s) appearing on any advertiser’s or
FOOT AD (Front Page/Full Color) advertising agency’s contracts, orders, or copy instructions which
(max.size: 6c x 1.5” or 6c x 4cm) 16,500.00 conflict with publication policies.
• To have all ads clearly identified by the trademark or signature of
EAR AD (minimum of 5 exposures) the advertiser. Materials which in the judgement of Cebu Daily
2cx1” or 2cx2.5cm-flagship pages/section News, look like or resemble, editorial pages or ads in cartoon
2cx1.5” or 2cx4cm-shipping page 1,000.00 per ad technique may be marked “Advertisement” or “Advt.”.
• To reject ads promoting bold shows and similar entertainment and
LINE AD 1st three lines 55.00
succeeding lines 22.00 those exploiting sex.
• Not to be responsible for poor reproduction caused by materials
Color Surcharge: 100% Full Color with wrong specifications.
80% Two Colors • Only written complaints filed within 30 days after the publication
40% Spot Color shall be entertained.
Creative Surcharge: 20% • A material that is not in the possession of Cebu Daily News at our
deadline will be replaced by a similarly sized “This Space
SIZE NO. OF COLUMNS: SIX (6)
1 col. 3.97 cm. 1.53 in. Reserved” ad. The space reserved will be billed to the advertiser
2 cols. 8.24 cm. 3.23 in. and/or the advertising agency responsible for the delayed material.
3 cols. 12.56 cm. 4.93 in.
4 cols. 16.89 cm. 6.63 in. AREAS OF DISTRIBUTION:
5 cols. 21.21 cm. 8.33 in.
6 cols. 25.5 cm. 10.03 in. CEBU CITY
Page Size: 11 x 15 (inches) Downtown, Uptown, Mabolo, Lahug, Guadalupe, Labangon, Pardo, Talamban, Banilad
CEBU PROVINCE
Printed Area: 10.03 x 14.05 (inches) South Areas
10.03 x 35.7 (cm) Talisay, Tabunok, Minglanilla, Naga, San Fernando, Carcar, Sibonga, Argao, Dalaguete,
Boljoon, Oslob, Santander, Ginatilan, Barili, Badian, Aloguinsan, Pinamungahan,
Material Format Balamban
Adobe Photoshop/.tiff/.jpeg North Areas
in 200 dpi resolution with print-out. Consolacion, Lilo-an, Compostela, Danao, Carmen, Bogo, Sta. Fe & Bantayan Island
Saved in USB/CD or DVD MANDAUE CITY & LAPU-LAPU CITY
NEIGHBORING PROVINCES
Deadlines Bohol, Dumaguete, Siquijor, San Carlos City, Ormoc, Tacloban
Booking & Ad Reservation/Cancellation/Correction NEW! Mindanao: Dapitan, Dipolog and Ozamiz City
Inside B&W : 12NN one (1) working day before publication Aside from direct subscriptions, newstands and street sales, CDN is also available in
Prime Pages (3, 5, 7, Back) : 5PM two (2) working days before publication select food outlets and international flights.
Ad with spot or 2 colors : 5PM two (2) working days before publication
Full Color Ad : 5PM five (5) working days before publication

Manila Address: Louie Prieto Press Bldg., Mascardo St. cor. Chino Roces Ave. Makati City
Tel. Nos. (02) 895-1510; 895-1467 and 896-0390 • Fax No. (02) 897-3663