Beruflich Dokumente
Kultur Dokumente
The Mosses is a large Charity Community Centre. They are an important cornerstone for the community of Bury. Situated in the heart of town, they provide a meeting place for over forty clubs and groups. They hold educational programs, working in partnership with other organisations and provide facilities for local groups and societies. The Mosses Community Association prides itself on having a welcoming environment which is inclusive, responsive and innovative.
Brand Guidelines
The identity and brand campaign has the main aim of promoting and reflecting The Mosses Centre as a prime community to: socialise, learn, support and invest in. Members of the Mosses Centre range from new born babies to 90 year old Elders, together with the committee we came up with the tag line Bringing communities together. The Mosses branding is based on the notion of being a community: Supportive, Enjoyable, Friendly and Educational. This is presented by using four bright colours with the segments, over images and creating patterns. Graphically, these four segments, alongside the Aperu Typeface, together have become the official Mossses Centre brand.
SUPPORTIVE
ENJOYABLE
FRIENDLY
EDUCATIONAL
Cfe Menu
The Mosses Centre has a cfe that is open every week day. All of the Centres indentity, especially the Cfe, needs to be as visual as possible because some members have learning difficulties and poor eyesight. Visual images are easier for these members to understand.
Annual Report
The re-brand is carried across to The Mosses Annual Report, a tool used to celebrate the achievments of the past year, but also used as a promotional asset to gain more monetary support for the next year.
Annual Report
The Art direction of the photographs* must either focus solely on the members or the environment that members are in. The type is set at 10pt with extra leading (13pt) to make the writing easily readable. The layout is intentionally simple, focusing the audiences attention on the images of the members of the Mosses Centre. * the photographs are not mine. I have sourced them from professional photographers as art direction for the Centres future images. Photographers include: Stuwart Cohen, Nick David, Nick Daly, Patrick Harrison and Micheal Heffernan.
Website
This is an example of how the identity could be applied to the already existing website: www.mossescentre.co.uk.