You are on page 1of 2

Manlio Huacuja

(248) 767 5459 mobile


Bringing Innovation, Expertise and Effective Leadership to the Enterprise PROFILE
Senior Strategy and Business Development Executive with proven experience in domestic and global markets. Expert at developing growth strategies, identifying, assessing and executing expansion opportunities that include organic and inorganic alternatives such as expanding into new markets, partnerships, alliances and acquisitions in established and start-up companies. A unique blend of career experience focusing on strategy development and tactical execution, spanning the globe and industries such as Telecommunications, Telematics/Infotainment, Consumer Goods, Manufacturing, Services and all aspects of Automotive. Utilizes expertise to effectively identify and meet business needs while remaining focused on corporate objectives and goals. Consistently recognized by executive management as an excellent and reliable resource to improve organizational effectiveness and efficiency through personal contribution and leadership. Adept at quickly responding to changing environments, corporate cultures and situations, able to achieve goals within critical deadlines, while ensuring quality. Known for motivating and mentoring culturally diverse professional teams, while leading by example as an outstanding individual contributor. Successfully crafted expansion strategies and led initiatives including alliances and acquisitions resulting in millions of dollars in profits. Instrumental in positioning international corporation for long-term success by spearheading European, Latin America and Middle East market entry strategy increasing revenues by millions of dollars. Negotiated and established favorable business terms for a successful market entry into China. Championed all commercial negotiations for over $700 million in spending and investment.

Business Development Strategy Development/Tactical Implementation Growth Initiatives Negotiating Business Development-Strategies Risk Identification and Mitigation Market Penetration Telematics Cross-functional Team Management Leadership/Team Building Growth Assessment/Development Alliances, Acquisitions and Relationship Building/Management Connectivity Infotainment Problem Identification/Resolution Productivity/Performance Improvement

PROFESSIONAL EXPERIENCE ONSTAR Shanghai, China/Detroit, MI 2004-2013

Business Development Senior Consultant Shanghai, China 2011-2013 Negotiated and established favorable business terms for a successful market entry into China. Successfully crafted expansion strategies and led initiatives including partnerships resulting in millions of dollars of profits. Identified and assessed profitable internal and external growth opportunities for expansion and maximum market penetration. Enhanced level of local team, providing expertise in the evaluation of opportunities and strategy definition Identified market, technology and competitor trends & threats. Led the assessment, due diligence and prioritization of new opportunities. Developed strategic plan that grew the business with actionable initiatives including mobile and web options.

Manlio Huacuja

page two

Director Global Business Development Detroit, MI 2008-2011 Developed viable business plans and business models for market entry around the world. International regions included Europe, Latin America, Asia and Middle East (Gulf States). Developed and implemented global expansion strategies, including JVs, alliances and licensing. Led assessment of opportunities for expansion in Western Europe, Russia, Latin America, Middle East, China and other Asian countries. Led cross-functional team that implemented strategy worth $100m+. Director, Strategic Alliances Detroit, MI 2004-2008 Created world-class Alliance capability considered a benchmark in Alliance Management. Championed all commercial company negotiations. Created and managed 16 Corporate Alliances (e.g., Verizon Wireless, Qualcomm, LG, Motorola) representing almost 100% of core business. Developed three new alliances and successfully negotiated domestic and international deals, including a Wireless Contract in China enabling OnStars first global expansion beyond North America and led acquisition of navigation business from Motorola. Delivered cost savings of 8.7% in 2005, 8.0% vs. 6% target for 2006 and 12.2% in 2007 vs. 10% target. Championed all commercial negotiations in spending and investment of over $700m.


Detroit, MI/Zurich, Switzerland


Director, Global Planning, Competitor Intelligence Detroit, MI 1999-2004 Co-led an initiative that recommended creation of Cadillacs performance vehicles (V-series) similar to BMW Mseries or Mercedes Benzs AMG. Resulted in an invaluable enhancement of Cadillac brand and domestic and international sales of over $100m. Created a Corporate Competitive Intelligence function that identified and assessed competitors threats, strengths and weaknesses resulting in development of responses for top leadership consideration. Director, Business Planning, International Operations Zurich, Switzerland 1997-1999 Secretary of the Automotive Strategy Board that runs GM Automotive as well as the International Strategy Board in Zurich which directed international operations. Led development and coordination of business plan for international operations, as well as tracked metrics of performance versus budget. Senior Economist Detroit, MI 1993-1997 Assessed the market potential for building additional plant in Brazil, feasibility of return to South-Africa after apartheid resulting in GM buying back a controlling interest. Provided the economic and market analysis for Latin America, Africa and Middle-East.

Additional Experience:
Senior Economist to the Governor, State of Colorado Economic Advisor to the Undersecretary of Foreign Investment, Federal Government of Mexico

EDUCATION Master of Science, Economics Purdue University West Lafayette, IN

Bachelor of Science, Economics Tecnolgico de Monterrey Monterrey, MEX United States Citizen fluent English, Spanish