Mobile Payments Readiness Index

mobilereadiness.mastercard.com/canada

CANADA
Mobile Commerce Clusters Consumer Readiness

Environment

42.0

Financial Services

Infrastructure

Regulation

Country Score

Index Average

SUMMARY
WHAT YOU NEED TO KNOW

Canadians are extremely ready and willing to engage in mobile payments, but they may not have all the tools they need to make them able. Nevertheless, high

consumer readiness, a very advanced infrastructure at POS, and a proactive government gave Canada a score of 42.0, second place on the MasterCard Mobile Payments Readiness Index.

Canadians are familiar with and ready to use m-commerce Canada has very high levels of NFC penetration at the POS Canadas mobile device penetration rate is 100%, compared to Germanys 192%

COUNTRY OVERVIEW

Market Forces
In Canada, mobile phone subscriptions as a percentage of the population aged 15 to 64 is 100 percent, as compared with the United States at 134 percent, the United Kingdom at 197 percent, and Germany at 192 percent. In addition, annual investment in telecom infrastructure is substantially less than in the United States, on the one hand, and in India, on the other. The disconnect between these Canadian phone penetration numbers and the strong penetration at POS This needs to be assessed in light of the very strong showing Canada delivers in Mobile Commerce Clustersthe Indexs measure of integration among all the players needed to execute mobile payments. Test2Pay has opened its mobile billing platform to major Canadian telcos, including Rogers and
Germany

MOBILE PHONE SUBSCRIPTIONS PER CAPITA

for EMV payments points to an opportunity for improvement in Canada.

Canada

United States

United Kingdom

50% 100% 150% 200%

Bell; BOKU offers 1-Tap mobile billing for Android; and Bank of Montreal has commercialized mobile PayPass tags.

In spite of these collaborations, there is a disconnect at both ends: Consumers are willing, the network infrastructure is

ready (or being readied), but the device penetration lags Index averages.

Consumer Sentiment
In some ways, Canada is the mirror image of Singapore. The latter has probably the most advanced infrastructure and environment globally for mobile payments readiness, but a consumer base that, while highly motivated and highly banked, lags behind In Canada, by contrast, consumers score extremely high, with 27 percent professing familiarity with using mobile devices to shop the Internet, compared with an Index average of 20 percent. Twenty-five others in actual mobile payment use. percent are willing to use mobile devices to make Internet purchases compared with an Index average of 21 percent. And 15 percent of Canadian consumers profess willingness to use a mobile device to buy merchandise at POS, two percentage points behind the Index average.

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN CANADA

100%

75%

50%
27% 20%

25%

16% 13%

11% 11%

19% 14%

17% 15%

25% 21% 8% 3% 9% 8%

5% 4%

0%

P2P

POS m-comm FAMILIAR

Country Score

P2P

POS m-comm WILLING

Index Average

P2P

POS

m-comm

USING
Leading Country Score

To view this data in more detail, visit mobilereadiness.mastercard.com/canada

MASTERCARD CONCLUSION According to the MasterCard Mobile Payments Readiness Index, Canada, like the United States, is very strong in propensity and usage in m-commerce, and it is there the market will likely have its greatest success. Internet shopping holds no terrors for Canadian consumers, and the current boom in tablet sales can only fuel their desire to conduct the familiar form of commerce from wireless media. Until then, the financial services community, telcos, and device makers need to figure out why Canadians have fewer subscriptions than the developed world and partner together to do something about it.
View Data Sources at mobilereadiness.mastercard.com/about

CANADA

42.0
IN

DE

X AVG 33

.2

Mobile Payments Readiness Index

mobilereadiness.mastercard.com/canada