Jessica M.

Holli
EXPERIENCE

hollijes@gmail.com n @j_holli n www.jessicaholli.com

Communications and Events Coordinator n Michigan Fitness Foundation, Lansing, Mich. n June 2012-Present
Manage organizations internal and external communications efforts, including four sub-organizations and projects Coordinate and execute six statewide events throughout the calendar year Manage organizations online digital presence, including social media community engagement, web copy development and SEO Engage with legislators and corporate and community partners Develop strategic communications plans in support of special projects, events and program launches Supervise two undergraduate interns Key Achievements: o Executed the Mackinac Bridge Labor Day Run 2012 with 500 participants, the largest Labor Day Run to date o Created social media strategy and policy in support of events, programs and traditional communication efforts o Developed new and effective media contact list development process and implemented a targeted media contact strategy Supervise team of 13 writers, edit articles and manage deadlines and article SEO Pitch and develop stories Assisted with the coordination and execution of seven health and fitness related events Managed and maintained social media accounts such as Twitter, Wordpress and Facebook Advised senior staff and compiled information for several branding and communication meetings with the Governor of Michigan Developed surveys and analyzed information for numerous fitness and nutrition programs housed within the foundation Organized and managed the 2011 Labor Day Community Walks event, an annual statewide program. Worked with 41 communities to organize and assist with the execution of community fitness events Organized and managed the 2012 Legislative Education Day event, a statewide health and physical education advocacy event Developed media kits, feature articles and news releases in order to assist media relations activities

Associate Editor n The Awesome Mitten, www.awesomemitten.com. n February 2013-Present

Marketing and Events Intern n Michigan Fitness Foundation, Lansing, Mich. n January 2011-May 2012

Account Executive n

Hubbell Connections, PRSSA, East Lansing, Mich. n August 2011-February 2012

Delegated tasks to five team members Developed and implemented communication plan for the Mid-Michigan Mountain Biking Association Coordinated and executed events in the community on behalf of client Prepared written communication to accomplish communication goals

Public Relations Intern n

MSU College of Communication Arts and Sciences, East Lansing, Mich. n

Fall 2010

Developed and compiled information for press releases and alumni e-newsletters Crafted media pitches Shot and edited videos using a Flip Camera Maintained social media such as Twitter and Facebook

Junior Account Executive n

Aspect Communications, London, United Kingdom n June 2010-August 2010

Assisted with launch, entry and awards phase of the HSBC Start-Up Star and Barclays Trading Places Awards Distributed press releases and chased media coverage Obtained more than 30 media mentions over the course of three months for both awards Researched trade magazines Assisted entrants with their award entry and compiled entries for judging panels

EDUCATION

Advertising, Bachelor of Arts, Public Relations Specialization Michigan State University, East Lansing, Mich. n May 2012
Cumulative grade point average of 3.78 Advertising grade point average of 3.83 Deans list, 10 of 10 semesters New Media Drivers License, obtained May 2011 Certified in Microsoft Office Suite Writing and Copyediting SEO and SEM Google Analytics Content Development and Strategy Media Relations Event Management Communications Plans Wordpress, Tumblr and Blogger

Core Proficiencies & Certifications

ACTIVITIES
VolunteerFall 2011Present. Sparked.com VolunteerOctober 2012Present. Rivkids Youth Ministry MemberJune 2012Present. Central Michigan Chapter, Public Relations Society of America VolunteerJanuary 2013-Present. Big Brothers Big Sisters