About Coca-Cola:

Coca-Cola started its business in 1886 as a local soda producer in Atlanta, Georgia (US) selling about 9 beverages per day. By the 1920s, the company had begun expanding internationally, selling its Products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia, Europe, South America and the Soviet Union. By the end of the 20th century, the company was selling its Products in almost every country in the world. In 2005 it became the largest manufacturer, distributor and marketer of non-alcoholic beverages and syrups in the world.14 Coca-Cola is a publicly-held company listed on the New York Stock Exchange (NYSE).

Support My School
ABOUT:
Coca-Cola India, NDTV and UN-Habitat came together to launch a unique campaign 'SUPPORT MY SCHOOL' to raise awareness and funds to provide revitalization of schools in rural and semi-urban India with an emphasis on proper sanitation, access to water and sporting facilities. Charities Aid Foundation (CAF) was then appointed the Implementation Partner and Sulabh International as the Knowledge Partner for this campaign.

SUPPORTING DETAILS1:

The fundraising efforts of Coca-Cola NDTV Support My School Telethon 2013 has raised pledges worth Rs. 13.6 crores towards revitalization of 272 schools in rural and semi-urban regions in Season 2 of the Support My School campaign. The Telethon, which marked culmination of a 6 month long fundraising drive, received pledges from several organizations and individuals alike. A host of prominent personalities including many famous personalities from Bollywood like Kajol, Anil Kapoor, Yuvraj Singh, Shashi Tharoor, Kailash Kher, Javed Ali, PT Usha, Nagarjuna, Chief Ministers Shivraj Singh Chauhan, Dr Kulwant Singh of UN Habitat, Bhagyashree Dengle Head World Vision & Plan India, Dr Jay Kumar of World Vision, Meenakshi Batra CEO CAF and Khozem Merchant CEO Pearson, supported the cause.

SUPPORTING DETAILS2:
Today through Support My School, over 100 schools spread over 10 states can lay claim to better access to sanitation, water, playing facilities, libraries, Computer centers and a more welcoming and learning environment. Over the last year, Support My School has evolved from being a campaign into becoming a platform. Pearson Foundation and Tata Teleservices added a new dimension to the campaign.

FEED BACK:

1.) A girl child in India doesnt get proper schooling and education. She usually drops out of school at an early age due to child marriage and other cultural paradoxes. Help her to go back to school.

2.) Adequate exercise is necessary for sound mental development and physical growth of childrens. So this program should include physical activities like playing,yoga and cultural.

LIVE POSITIVELY
Coca-Cola launched its "Live Positively" strategy includes measurable goals and metrics for the company and all facets of its operations, and is implemented across global offices. core aspects are Beverage Benefits, Active Healthy Living, Community, Energy and Climate, Sustainable Packaging, Water Stewardship and Workplace. Each focuses on one area of corporate responsibility,

Supporting details1:
With the goal of "producing more beverages by consuming less water," they aimed to maximize the efficient use of water in our production facilities, to preserve water quality in water basins, and to be an example in this area by performing waste water management to the highest possible level.With the motto of Less water, more beverages, CCI aims to maximize water efficiency and to set an example by improving water quality and wastewater management.

Supporting details2:
The company became a member of the public-private initiative CEO Water Mandate, assists companies in the development, implementation and disclosure of water sustainability policies and practices.

Suggestions:

Fighting poverty in Africa

The MDC model of coca cola identifies and engages independent entrepreneurs, many of whom are women, that distribute and sell their beverages in small, specific geographical areas. MDCs are typically located in areas where a lack of stable roads and infrastructure makes it difficult for delivery trucks to travel, which helps our Company secure hard-to-reach markets while creating wealth and job growth in those communities. Those who set up MDCs employ others in the area, who then sell and distribute coca colas beverage products to retailers, often by bicycle or pushcart.

Supporting details1:
As we expand the MDC model, our goal is for 50 percent of new MDCs to be owned by women. The scale-up of this model is our commitment to the Business Call to Action, an initiative of the UNDP, the Clinton Global Initiative and other development organizations.

Supporting details2:
Micro Distribution Center (MDC) model in Africa has created jobs, promoted entrepreneurship and strengthened local economies. Currently, in Africa there are

more than 3,200 MDCs that employ over 19,000 people, generating more than $950 million in annual revenue.

Suggestions:
To catalyze local economic growth coca cola has to implements programs which can integrate Small and Medium Enterprises (SMEs) into the supply chains of its clients to create income generation opportunities for communities around clients project sites. These results are achieved through a mix of interventions, such as local supplier development programs, training in business/technical skills for SMEs and microentrepreneurs, and facilitating SMEs access to finance and entry into new markets.

References:
1.http://www.cokecorporateresponsibility.co.uk/our-approach/identifying-the-keyissues.aspx 2.http://www.cci.com.tr/en/corporate-social-responsibility/environment/ 3.http://www.thecocacolacompany.com/citizenship/pdf/sustainability_reports/2009_ water_access_benefits.pdf http://www.ndtv.com/micro/supportmyschool/default.aspx http://www.ummid.com/news/2013/February/04.02.2013/support_my_school.htm http://www.slideshare.net/ketianakellciu/coca-cola-6480008 http://www.coca-cola.co.uk/community/micro-distribution-centres.html

BUSINESS ETHICS

Topic: CSR GOALS AND ACHIEVEMENTS

SUBMITT ED BY: D JAYAPRAKASH REDDY REG NO: 12MBA0052