Gifuy

Current Account And Saving Account
CUSTOMER PREFERENCE & ATTRIBUTES TOWARDS SAVING & CURRENT ACCOUNT OF HDFC BANK Project submitted to H & G H Mansukhani Institute of Management in partial fulfillment of the requirements for Master in Management Studies
By PARNIL AZARAVATA
Roll No: 04 MARKETING Batch: 2011 - 2013
Under the guidance of
PROF. SWATI SABALE
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H & G H Mansukhani Institute of Management Ulhasnagar

July 2012
Students Declaration
I hereby declare that this report submitted in partial fulfillment of the requirement of MMS Degree of University of Mumbai to H & G H Mansukhani Institute of Management. This is my original work and is not submitted for award of any degree or diploma or for similar titles or prizes.
Name
Class
: Parnil B. Azaravata
: SYMMS
Roll No
Place
: 04
: Ulhasnagar
Date
Students Signature :
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Certificate
This is to certify that the dissertation submitted in partial fulfillment for the award of MMS degree of University of Mumbai to H & G H Mansukhani Institute of Management is a result of the bonafide research work carried out by Mr. Parnil Azaravata under my supervision and guidance, no part of this report has been submitted for award of any other degree, diploma or other similar titles or prizes. The work has also not been published in any journals/Magazines.
Date
Place: Ulhasnagar
Faculty Guide
I/c Director
(Dr. Swati Sabale)
(Dr. Swati Sabale)
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Acknowledgement
I, Parnil Azaravata, MMS student in Mansukhani Institute Of Management, Ulhasnagar is highly grateful to all those who guided me in completing this project. First of all, I would like to pay my heartiest thanks to entire family of HDFC Bank especially Mr. Vishal Punjabi, casa team leader, who provided me such a wonderful opportunity to do summer training and provided their valuable suggestions in understanding the work of research project. Last but not the least, I would like to thanks all faculties of Mansukhani Institute Of Management, Ulhasnagar who gave me the useful tips and suggestions regarding project. I would like to thanks my project manager, Mrs. Swati Sabale for imparting his valuable guidance to me.
Words can never express the deep sense of gratitude, I feel for HDFC Bank employees, who has been a constant source of inspiration and encouragement for me.
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Preface
I had undergone a practical training under HDFC Bank, Ulhasnagar. It was a good exposure for me to undergo training in such a company to get the knowledge and experience regarding saving & current account and recruitment of capable of C.A.S.A. Agent. Summer training is one of the major experiencing components of the knowledge, gain of relevant of information with respect to marketing and dealing with situations in a professional course like MMS where a professional person faces a problem in a field. I was able to get familiarized with the customer relationship and got to know how a company measures to resolve their grievances and service them to the maximum for future rospect and success. Field component like survey, generation of questionnaire with respect to marketing helped me a lot and would be a great support in future. It is good to have enthusiasm but it is essential to have training. Training can be in all way of life. Thus I would say that this training was beneficial educative & good exposure to me, which will certainly help in my near future. This project was designed with respect to this company. The project made me to get the enhanced knowledge regarding saving & current account concept and the process of recruiting of C.A.S.A. agent.
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Contents
Particulars Acknowledgement Preface Students declaration Chapter 1 EXECUTIVE SUMMARY pg .no.
Chapter
I Ii Iii
Chapter 2
INTRODUCTION 1.1 the topic 1.2 reason for selection of this topic 1.3 importance to the company 1.4 learning from the study
Chapter 3 Chapter 4
Organization profile
Research objectives and scope of Research project

Data analysis, interpretations and Presentation Conclusions and suggestions : conclusions suggestions Limitations
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Chapter 5
Chapter 6
Chapter 7
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Annexures Bibliography
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CHAPTER-1 EXECUTIVE SUMMARY

In accordance with the resource project the topic chosen identify the corporate target market (current account and saving account) and Costumers perception of in ULHASNAGAR city.
In this research the beginning of the project is the a s s i s t a n c e o f various tools, techniques and information belong to the subject. This research has been identified that there are no dependent and in depended various which effecting the topic and problem relatively. The problem identified the corporate target market (current account) a n d C o s t u me r s p e r c e p t i o n i n U LH A S NA G AR c i t y a n d e f f e c t a p a r t i c u l a r consumer has been described in this research.. Hence to observe the problem related response a c c o r d i n g t o t h e questionnaire many of the people queered.
It is close ended question asked so the respondent field for the cognizance which is beneficial for me and company.
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CHAPTER-2 INTRODUCTION
2.1
THE TOPIC: OPENING SAVINGS & CURRENT ACCOUNTS BY MEETING CUSTOMERS

At HDFC Bank, I was assigned with the topic as opening savings accounts by
meeting customers for my project work. I joined the company as a Sales Executive. The selection of the topic was to know how the company generates business through them. Sales Executives are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these sales executives. The steps are as follows: He should be at least graduate. He should have good personal contacts. He should have convincing power. He should be above 21 year old.
Once he through all these steps of recruitment, he becomes the sales executive of the company and reserve the right to sale the various products to any prospect client also he is paid the commission a certain percentage. There are some reward and tour package also.
2.2
REASONS FOR SELECTION OF THIS TOPIC:

The financial sector is one of the booming and increasing sectors in India. The
Sales Executives are one of the most powerful, efficient and effective channel through which the company sales its various types of financial products. It is really difficult to convince customers and sell a single product but since these executives have their own personal contacts which make the entire task easier to sell a product. Whereas in my entire project work I found my interest in working in a team, dealing with customers and finally convincing them to open an account with the bank.
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2.3
IMPORTANCE TO THE COMPANY:

The ultimate purpose of giving me this topic was to know about the customers
perceptions about the different products of the bank, how these products can attract them and how the company can generate maximum profit by convincing them through sales executives.
2.4

LEARNING FROM THE STUDY:

The process of recruitment for sales executives of HDFC bank.
Different products and services provided by the bank. Customers perception about the different products.
The brand image of the bank.
What are the problems faced by these sales executives daily basis.
How to communicate with the customers.
Different techniques of dealing with the customers.
How to convince and convert a customer into a real customer.
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CHAPTER-3 ORGANIZATION PROFILE

3.0 3.1 COMPANY HISTORY: FORMATION OF THE COMPANY
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian banking industry in 1994. The bank was incorporated in august 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.
PROMOTER
HDFC is Indias premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
Business Focus HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to
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maintain the highest level of ethical standards, professional integrity, and corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values Operational Excellence, Customer Focus, Product Leadership and People.
Capital Structure
The authorized capital of HDFC bank is Rs.550 crore (Rs.5.5 billion). The paidup capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about 17.6% of the equity is held by the Ads Depository (in respect of the bank's American Depository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.
Times Bank Amalgamation

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new private sector bank promoted by Bennett, Coleman & Co. /Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added significant value to HDFC bank in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled manpower and the opportunity to cross-sell and leverage alternative delivery channels.
Distribution Network
HDFC bank is headquartered in Mumbai. The Bank at present has an enviable network of over 1229 branches spread over 444 cities across India. All branches are linked on an online real-time basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a
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clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE has a strong and active member base. The Bank also has a network of about over 2526 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.
Management
Mr. Jagdish kapoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Kapoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibanks operations in Malaysia. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the managing director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength.
Technology
HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. The Bank's business is supported by scalable and robust systems which ensure that our clients always get the finest services we offer. The Bank has prioritized its engagement in technology and the
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internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise and technology to create a competitive advantage and build market share.
Business Focus
HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, and corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values operational excellence, Customer Focus, Product Leadership and People.
Rating
I. Credit rating
The Bank has its deposit programs rated by two rating agencies - Credit Analysis & Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed Deposit programmed has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk". CARE has also rated the bank's Certificate of Deposit (CD) programmer "pr 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the Bank's deposit programme, with the outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection factors are very high". The Bank also has its long term unsecured, subordinated (TIER II) bonds rated by CARE and Fitch Ratings India Private Limited and its Tier I perpetual bonds and Upper Tier II Bonds rated by CARE and CRISIL LTD. CARE has assigned the rating of "CARE AAA" for the subordinated TIER II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". CARE has also assigned "CARE AAA [TRIPLE A]" for the Banks Perpetual bond and Upper
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Tier II bond issues. CRISIL has assigned the rating "AAA / Stable" for the Bank's Perpetual Debt programme and Upper Tier II Bond issue. In each of the cases referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments.
II.
Corporate Governance Rating
The bank was one of the first four companies, which subjected itself to a Corporate Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services of India Limited (CRISIL). The rating provides an independent assessment of an entity's current performance and an expectation on its "balanced value creation and corporate governance practices" in future. The bank has been assigned a 'CRISIL GVC Level 1' rating which indicates that the bank's capability with respect to wealth creation for all its stakeholders while adopting a sound corporate governance practice is the highest.
3.2
Product Scope:
HDFC bank offers a bunch of products and services to meet the every need of the
people. The company cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pension scheme, different types of loans and cards that assist the customers. The customers can choose the suitable one from a range of products which will suit their life-stage and needs for Organizations the company has a host of customized solutions that range from funded services, non-funded services, value addition services, mutual fund etc. These affordable plans apart from providing long term value to the employees help in enhancing goodwill of the company. The products of the company are categorized into various sections which are as follows: Accounts and deposits. Loans. Investments and insurance. Forex and payment services. Cards. Customer center.
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3.3
PRODUCTS AND SERVICES AT A GLANCE
1. Personal Banking A. Accounts & Deposits - Regular Savings Account - Savings Plus Account - Savings Ax Account - Senior Citizens Account - No Frills Account - Institutional Savings Account - Payroll Salary Account - Classic Salary Account - Regular Salary Account - Premium Salary Account - Defense Salary Account - Kid's Advantage Account - Pension Saving Bank Account - Family Savings Account - Kisan No Frills Savings Account - Kisan Club Savings Account - Plus Current Account - Trade Current Account - Premium Current Account - Regular Current Account - Apex Current Account - Max Current Account - Reimbursement Current Account - Rfc - Domestic Account - Regular Fixed Deposit - Super Saver Account
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- Sweep-In Account - HDFC Bank Preferred - Private Banking
B. Loans
- Personal Loans - Home Loans - Two Wheeler Loans - New Car Loans - Used Car Loans - Overdraft against Car - Express Loans - Loan against Securities - Loan against Property - Commercial Vehicle Finance - Working Capital Finance - Construction Equipment Finance - Offers & Deals - Customer Center
C. Investments & Insurance

- Mutual Funds - Insurance - Bonds - Financial Planning - Knowledge Centre - Equities & Derivatives - Mudra Gold Bar
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D. Forex services
- Trade Finance - Travelers Cheques - Foreign Currency Cash - Foreign Currency Drafts - Foreign Currency Cheque Deposits - Foreign Currency Remittances - Cash to Master - Forexplus Card
E. Payment Services
- Net Safe - Prepaid Refill - Bill Pay - Direct Pay - Visa Money Transfer - E-Monies Electronic Funds Transfer - Excise & Service Tax Payment
F. Access Your Bank

- One View - Insta Alerts - Mobile Banking - ATM - Phone Banking - Branch Network
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G. Cards
- Silver Credit Card - Gold Credit Card - Woman's Gold Credit Card - Platinum plus Credit Card - Titanium Credit Card - Value plus Credit Card - Health plus Credit Card - HDFC Bank Idea Silver Card - HDFC Bank Idea Gold Card - Compare Cards - Transfer & Safe - Track Your Credit Card
H. Get More From Your Card

- Offers & Savings - My Rewards - Insta Wonders - Add-On Cards - Credit Card Usage Guide - Easy Emi - Net Safe - Smart Pay - Secure Plus - My City Benefit Card - Debit Cards - Easy Shop International Debit Card - Easy Shop Gold Debit Card - Easy Shop International Business Debit Card
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- Easy Shop Womans Advantage Debit Card - Prepaid Cards - Forex Plus Card - Kisan Card
I. Customer Centre
- Offers & Deals - Winners Of Contests & Promotions
2. Wholesale Banking A. Corporate

Funded services Non funded services Value added services
Internet banking B. Small & Medium Enterprises

Funded Services Non-Funded Services Specialized Services Internet Banking
C. Financial Institutions & Trusts

Banks Financial Institutions Mutual Funds Stock Brokers
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3.4 MILESTONES IN THE HISTORY

HDFC bank began its operations in 1995 with a simple mission: to be a "Worldclass Indian Bank". They realized that only a single-minded focus on product quality and service excellence would help us get there. Today, they are proud to say that they are well on our way towards that goal. It is extremely gratifying that their efforts towards providing customer convenience have been appreciated both nationally and internationally.
2009
Euro Money Awards 2009 Economic Times Brand Equity & Nielsen Research Annual Survey 2009 Asia Money 2009 Awards IBA Banking Technology Awards 2009 Global Finance Award Best It Governance Award Runner Up' 'Best Trade Finance Bank In India For 2009 IDRBT Banking TechnologyExcellence Award 2008 Asian Banker Excellence In Retail Financial Services 'Best It Governance And Value Delivery Asian Banker Best Retail Bank In India Award 2009 Best Domestic Bank In India' Most Trusted Brand - Runner Up 'Best Bank In India'
2008
Finance Asia Country Awards For Achievement 2008 CNN-IBN 'Best Bank And Best Cash Management Bank' 'Indian Of The Year (Business)'
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Nasscom IT User Award 2008
'Best It Adoption In The Banking Sector'
Business India Forbes Asia
'Best Bank 2008' Fab 50 Companies In Asia Pacific
Asian Banker Excellence In Retail Financial Services Asia Money
Best Retail Bank 2008
Best Local Cash Management Bank Award Voted By Corporate
Microsoft & Indian Express Group
Security Strategist Award 2008
World Trade Center Award Of Honor
For Outstanding Contribution To International Trade Services
Business Today-Monitor Group Survey Financial Express-Ernst & Young Award Global HR Excellence Awards Asia Pacific HRM Congress:
One Of India's "Most Innovative Companies" Best Bank Award In The Private Sector Category 'Employer Brand Of The Year 2007 -2008' Award First Runner Up, & Many More
Business Today
Best Bank' Award
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3.5 MERGER
HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29 The Boards of HDFC Bank and Centurion Bank of Punjab met on 25 February, 2008 and approved, subject to due diligence, the share swap ratio for the proposed merger of Centurion Bank of Punjab with HDFC Bank. The Scheme of Amalgamation envisages a share exchange ratio of one share of HDFC Bank for twenty nine shares of Centurion Bank of Punjab. The combined entity would have a nationwide network of 1,148 branches (the largest amongst private sector Banks) a strong deposit base of around Rs. 1,200 billion and net advances of around Rs. 850billion. The balance sheet size of the combined entity would be over Rs. 1,500 billion. Commenting on the proposed merger, Mr. Deepak Parekh, Chairman, HDFC said, we were amongst the first to get a banking license, the first to do a merger in the private sector with Times Bank in 1999, and now if this deal happens, it would be the largest merger in the private sector banking space in India. HDFC Bank was looking for an appropriate merger opportunity that would add scale, geography and experienced staff to its franchise. This opportunity arose and we thought it is an attractive route to supplement HDFC Banks organic growth. We believe that Centurion Bank of Punjab would be the right fit in terms of culture, strategic intent and approach to business. Mr. Aditya Puri, Managing Director, HDFC bank said, These are exciting times for the Indian Banking industry. The proposed merger will position the combined entity to significantly exploit opportunities in a market globally recognized as one of the fastest growing. Im particularly bullish about the potential of business synergies and cultural fit between the two organizations. The combined entity will be an even greater force in the market. Mr. Rana Talwar, Chairman, Centurion Bank of Punjab stated, Over the last few years, centurion bank of Punjab has set benchmarks for growth. The bank today has a large nationwide network, an extremely valuable franchise, 7,500 talented employees, and strong leadership positions in the market place. I believe that the merger with HDFC Bank will create a world class bank in quality and scale and will set the stage to compete with banks both locally as well on a global level.
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Mr. Shailendra Bhandari, Managing Director and CEO, Centurion Bank of Punjab said, We are extremely pleased to receive the go ahead from our board to pursue this opportunity. A merger between the banks provides significant synergies to the combined entity. The proposed merger would further improve the franchise and customer proposition offered by the individual banks.
3.6QUALITY POLICY SECURITY: The bank provides long term financial security to their policy. The bank does this by offering life insurance and pension products. TRUST: The bank appreciates the trust placed by their policy holders in the bank. Hence, it will aim to manage their investments very carefully and live up to this trust. INNOVATION: Recognizing the different needs of our customers, the bank offers a range of innovative products to meet these needs. INTEGRITY CUSTOMER CENTRIC PEOPLE CARE ONE FOR ALL AND ALL FOR ONE TEAM WORK JOY AND SIMPLICITY
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CHAPTER 4 RESEARCH OBJECTIVES AND SCOPE OF RESEARCH PROJECT

4.1 PROBLEM DEFINATION: Sales Executives were with good background human being and through rigorous process of recruitment but still not able to perform up to the expectation level of company, HR is not able to sort out the problem why the performance is not coming even after giving the full marketing support. The communication technique and dealing with the customers is also a problem to the sales executives. 4.2 OBJECTIVES OF RESEARCH PROJECT:
4.2.1 PRIMARY OBJECTIVES:
To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank. To find the different way of convincing customers. To study brand image of the bank. To increase the business of the bank.
4.2.2 SECONDARY OBJECTIVES:
To determine the need and purpose of a sales executive. To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings.
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4.2.3 GEOGRAPHICAL SCOPE:
The same problem was with the all other branches of HDFC Bank even out of the Ulhasnagar city. The management is conducting the same research on a big ground while my contribution is tiny. Though my sample size and geographical area was defined and confine to a particular territory but the application of out put from the research are going to be wide. 4.3 product scope: Studying the increasing business scope of the bank. Market segmentation to find the potential customers for the bank. To study how the various products are positioned in the market. Corporate marketing of products. Customers perception on the various products of the bank.
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CHAPTER-5 RESEARCH METHODOLOGY AND LIMITATIONS
All the findings and conclusions obtained are based on the survey done in the working area within the time limit. I tried to select the sample representative of the whole group during my job training. I have collected data from people linked with different profession at Ulhasnagar. 5.1 RESEARCH PLAN:
5.1.1. PRELIMINARY INVESTIGATION:
In which data on the situation surrounding the problems shall be gathered to arrive at: The correct definition of the problem. An understanding of its environment.
5.1.2. EXPLORATORY STUDY:
To determine the approximate area where the problem lies.
5.2 RESEARCH DESIGN: Research was initiated by examining the secondary data to gain insight into the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement.
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5.2.1 DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self administration. Due to time limitation and other constraints direct personal interview method is used. A structured questionnaire was framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. In questionnaires open ended and closed ended, both the types of questions has been used.
5.2.2 COLLECTION OF DATA:
1: secondary data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers, magazines, management books preserved information in the companys database and website of the company. 2: primary data: All the people from different profession were personally visited and interviewed. They were the main source of primary data. The method of collection of primary data was direct personal interview through a structured questionnaire. 5.3 SAMPLING PLAN: Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics.
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Sampling units: Different professionals chartered accountants, tax consultants, lawyers, business man, professionals and House wives of Ulhasnagar. Sample technique: random sampling. Research instrument: structured questionnaire. Contact method: personal interview. 5.4 SAMPLE SIZE: My sample size for this project was 200 respondents. Since it was not possible to cover the whole universe in the available time period, it was necessary for me to take a sample size of 200 respondents. 5.5 DATA COLLECTION INSTRUMENT DEVELOPMENT: The mode of collection of data will be based on survey method and field activity. Primary data collection will base on personal interview. I have prepared the questionnaire according to the necessity of the data to be collected.
5.6 RESEARCH LIMITATIONS: It was not possible to understand thoroughly about the different marketing aspects of the financial consultant within 30 days. As stipend, money was not given it was difficult to continue the project work. All the work was limited in some limited areas of Ulhasnagar so the findings should not be generalized. The area of research was Ulhasnagar and it was too vast an area to cover within 30 days.
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CHAPTER-5 DATA ANALYSIS, INTERPRETATION AND PRESENTATION

Q.1. Your age? Table Serial No. Age category number of Respondents Percentage 1. 18-23 years 40 20% 2. 24-29 years 70 35% 3. 30-35 years 60 30% 4. 35 years & above 30 15% Total 200 100% Base 200 respondents
0 10 20 30 40 50 60 70 18-23 Years 3035years 18-23 years 24-29 years 30-35 years 35 years & above
Interpretation From the table and graph above it can be seen that respondents age are 27 to 29 years.
Q.2. Marital status?

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Table Serial No. Category number of Respondents Percentage 1. Married 140 70% 2. Unmarried 60 30% Total 200 100% Base 200 respondents
140 60 0 20 40 60 80 100 120 140 Married unmarried Married Unmarried
Interpretation From the table and graph above it can be seen that 30% respondents are unmarried. Q.3. Educational qualification? Table Serial category number of percentage No. Respondents 1. Under graduate 50 25% 2. Graduate 80 40% 3. Post graduate 70 35% Total 200 100% Base 200 respondents
0 10 20 30 40 50 60
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70 80 1st 2nd 3rd Under graduate Graduate Post graduate
Interpretation From the table and graph above it can be seen that 25% respondents are under graduate. 40% respondents are graduate. 35% respondents are post graduate. Q.4. Number of years are you in ulhasnagar? Table Serial No. Category number of Respondents Percentage 1. Less than five Years 78 39% 2. More than five Years 122 61% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120 140 1st 2nd Less than five Years More than five Years
Interpretation
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From the table and graph above it can be seen that 39% respondents are in ulhasnagar for less than five years. 61% respondents are in ulhasnagar for more than five years. Q.5. Your occupation? Table Serial No. Category number of Respondents Percentage 1. Business 40 20% 2. Profession 108 54% 3. Service 52 26% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120
Business Profession Service
Interpretation From the table and graph above it can be seen that 20% respondents occupation is business. 26% respondents occupation is profession. 54% respondents occupation is service.
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Q.6. Your annual household income?
Table Serial No. Category number of Respondents Percentage 1. Less than 2 lacs 98 49% 2. Between 2 to 5 62 31% 3. Between 5 to 8 30 15% 4. More than 8 lacs 10 5% Total 200 100% Base 200 respondents
0 20 40 60 80 100 1st qtr 2nd qtr 3rd qtr 4th qtr Less than 2 lacs Between 2 to 5 lacs Between 5 to 8 lac More than 8 lacs
Interpretation From the table and graph above it can be seen that respondents annual household income is less Than 2 lacs. Between 2 to 5 lacs. Between 5 to 8 lacs. Than 8 lacs.
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Q.7. Are you a member of a club/gymkhana? Table Serial No. Category number of Respondents Percentage 1. Yes 84 42% 2. No 116 58% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120 Yes no Yes No
Interpretation From the table and graph above it can be seen that
Club/gymkhana. Q.8. What is your perception about different products/services provided by hdfc bank? Table Serial No. Category number of Respondents Percentage 1. Lucrative 50 25% 2. Non lucrative 120 60%
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3. No idea 30 15% Total 200 100 Base 200 respondents

0 20 40 60 80 100 120 Lucrative NonLucrative No Idea Lucrative Non-lucrative No idea
Interpretation From the table and graph above it can be seen that Is lucrative. Is not lucrative.
Q.9. Do you want to open an account with hdfc bank? Table Serial No. Category number of Respondents Percentage 1. Yes 10 5% 2. No 160 80% 3. Will tell later 30 15% Total 200 100% Base 200 respondents
0 20 40 60 80 100
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120 140 160 Yes no will tell Later Yes No Will tell later
Interpretation From the table and graph above it can be seen that Account with the bank. With the bank.
Q.10. Do you have all the documents which are required to Open an account? Table Serial No. Category number of Respondents Percentage 1. Yes 120 60% 2. No 80 40% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120 Yes no Yes No
Interpretation From the table and graph above it can be seen that 60% respondents have all the documents which are Required to open an account with the bank. 25% respondents do not have all the documents which Are required to open an account with the bank.
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Q.11. Are you aware that the bank provides you a free Demat account if you open a new savings Account with hdfc bank? Table Serial category number of percentage No. Respondents 1. Yes 40 20% 2. No 160 80% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120 140 160 Yes no Yes No
Interpretation From the table and graph above it can be seen that 20% respondents are aware that the bank provides a Free demat account with new savings account.
Q.12.are you aware of different terms and conditions which Are very much essential to maintain an account at Hdfc bank? Table Serial No. Category number of Respondents Percentage 1. Yes 25 22% 2. No 175 88% Total 200 100% Base 200 respondents
0 20
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40 60 80 100 120 140 160 180 Yes no Yes No
Interpretation From the table and graph above it can be seen that 12% respondents are familiar with different terms and Conditions which are very much essential to maintain Account with the bank. Q.13. Do you know about HDFC banks recruitment policies? Related to sales executives? Table Serial No. Category number of Respondents Percentage 1. Yes 82 41% 2. No 118 59% Total 200 100% Base 200 respondents
0 20 40 60 80 100 120 Yes no Yes No
Interpretation From the table and graph above it can be seen that 41% respondents are known about hdfc banks recruitment policies related to sales executives. 59% respondents are not known about hdfc banks recruitment policies related to sales executives.
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CHAPTER-7 CONCLUSIONS AND SUGGESTIONS

7.1 CONCLUSIONS: HDFC bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting sales executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer.
The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all.
Services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. According to my findings companys promotional activities for recruiting sales executives are also very less.
So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector.
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Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. I hope the company finds my analysis Relevant.
7.2 SUGGESTIONS: Finally some recommendations for the company are as follows: To make people aware about the benefit of becoming HDFC Banks sales executive, following activities of advertisement should be done through 1. Print media. 2. Hoarding & banners. 3. Stalls in trade fares 4. Distribution of leaflets containing details information. The bank should provide life time valid ATM card to all its customers. Minimum balance for savings account should be reduced from Rs 5000 to Rs 1000, so that people who are not financially strong enough can maintain their account properly. The company should provide a pass book to all its customers. Make people understand about the various benefits of its products. Company should organize the program in the society, so that people will be aware about the company and different products of the bank. Company should open more branches in different cities.
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CHAPTER-8 LIMITATIONS
LIMITATIONS Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations of this project are: The project was constrained by time limit of one month. Mindset of people may very depending upon their age, gender, income etc. Getting appointment from the concern person was very difficult. People mind set about the survey was an obstacle in acquiring complete information & positive interaction. To convince the people for a proper interviewing process is also difficult. Respondents were very busy in their schedule. So it was very time consuming for them to answer all the questions properly.
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ANNEXURES
1.Name of Reaspondent_______________________________________ 2.Contact Person_____________________________________________ 3.Contact No._______________________________________________ 4.Monthly Transaction________________________________________ 5.Do you Have Current Account or Saving Account? (a) Yes (b) No 6.If Yes Which banks ICICI HDFC Kotak Mahindra Bank Nationalized Banks_____________________________________________ Co- Operative Banks____________________________________________
7 . Wh i c h F a c t o r s d o yo u c o n s i d e r f o r o p e n i n g C u r r e n t A c c o u n t o r S a v i n g Ac c o u n t Accessibility Minimum Balance DD/ Pay Order Free Cheque Debit Card Cash Deposit Cheque Pick up Net Banking Mobile Banking At Par Cheques NEFT RTGS
8.Which mode of transaction do you avail f r e q u e n t l y ? (a) Cheque ( b) DD (c) Pay Order 9 Which type of transaction do you made(a) Inter city (b) Intra city (c) Both10 Does your bank assist you in case
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of any problem(a) Yes (b) No11. What are the additional Benefits do you expect from a Current Account? __________________________________________________________ ________________________ _________________________________________ _________________________________________ Date: Place: thank
you signature
Bibliography
1. Books authors marketing management (10th edition) philip kotler
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marketing management (3rd edition) v.s. ramaswamy research methodology (2nd edition) research methodology 2. News papers times of india financial express 3. Websites www.hdfcbank.com www.google.com www.scribd.com
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Current Account And Saving Account

Roll No: 04 MARKETING Batch: 2011 - 2013

Under the guidance of

PROF. SWATI SABALE

Current Account And Saving Account

H & G H Mansukhani Institute of Management Ulhasnagar

Current Account And Saving Account

(Dr. Swati Sabale)

(Dr. Swati Sabale)

Current Account And Saving Account

Current Account And Saving Account

Current Account And Saving Account

Research objectives and scope of Research project

Current Account And Saving Account

Current Account And Saving Account

CHAPTER-1 EXECUTIVE SUMMARY

Current Account And Saving Account

THE TOPIC: OPENING SAVINGS & CURRENT ACCOUNTS BY MEETING CUSTOMERS

REASONS FOR SELECTION OF THIS TOPIC:

Current Account And Saving Account

IMPORTANCE TO THE COMPANY:

LEARNING FROM THE STUDY:

The brand image of the bank.

How to communicate with the customers.

Different techniques of dealing with the customers.

How to convince and convert a customer into a real customer.

Current Account And Saving Account

CHAPTER-3 ORGANIZATION PROFILE

Current Account And Saving Account

Times Bank Amalgamation

Current Account And Saving Account

Current Account And Saving Account

Current Account And Saving Account

Corporate Governance Rating

Current Account And Saving Account

PRODUCTS AND SERVICES AT A GLANCE

Current Account And Saving Account

- Sweep-In Account - HDFC Bank Preferred - Private Banking

C. Investments & Insurance

Current Account And Saving Account

F. Access Your Bank

Current Account And Saving Account

H. Get More From Your Card

Current Account And Saving Account

2. Wholesale Banking A. Corporate

Internet banking B. Small & Medium Enterprises

C. Financial Institutions & Trusts

Current Account And Saving Account

3.4 MILESTONES IN THE HISTORY

Current Account And Saving Account

Nasscom IT User Award 2008

'Best It Adoption In The Banking Sector'

Business India Forbes Asia

'Best Bank 2008' Fab 50 Companies In Asia Pacific

Asian Banker Excellence In Retail Financial Services Asia Money

Best Retail Bank 2008

Best Local Cash Management Bank Award Voted By Corporate

Microsoft & Indian Express Group

Security Strategist Award 2008

World Trade Center Award Of Honor

For Outstanding Contribution To International Trade Services

Best Bank' Award