Marketing process 6.

0 Marketing Plan/Analysis Marketing is a philosophy or a management orientation that stresses the importance of customer satisfaction, as well as the set of activities used to implement this philosophy. Marketing objective is very important to measure progress for a small business. Our marketing objective is maintaining or increasing market share. We will make sure increase our market share in the Malaysia by 3% in 2013 and achieve revenue growth of 15% per year for the next five years. Next are developing new products or innovation. We will launch at least 5 new products into the industrial every year. Furthermore is meeting the needs of customers. We will ensure achieve at least a 95% excellent customer service rating each month and increase customer satisfaction. Beside that we will increase visibility and memo ability of brand identity according to customer surveys 6.1 Description of product World Herbs Enterprise.is a company that publishes, produces and manufacturers healthy food that mainly made from an organic material industry. we market these product at domestic and abroad because of high demand from the consumer. The main factor of creating this type of product is because theres to many unhealthy food that can causes many type of disease.we produce this food for our loyal customers. we manufacture this product also have good quality content. we guarantee that we are one of the best manufacturers and the first who create this type of product. We also put a low value to facilitate users World Herbs Enterprise, production companies are also easy to understand and is not available on the black market.

6.2 Target Maket World Herbs Enterprise. needs to produce a foodto the children, adolescents and adults. production is also marketed in our own country and abroad. Demography Target demographic for World Herbs Enterprise.is for any number of ages, our products can also apply to all races and no matter male or female. This product is also easy to be owned by the consumer because of low prices and affordable for anyone. Our goal is also widespread as people

with in abroad also can have our product. We are also targeting production as much as possible,in one month we can produce about 5000 unit with 10 different type of product . Our goal is also to achieve an healthy life for malaysian citizen. 6.3 Market size World Herbs Enterprise target market of approximately towards local place and abroad: 1. whole malaysia 2. abroad and maybe whole world

6.4 Competitors

Competitors Dunia herbs

Strength -have many workers -good marketing strategies - lead by expert -well known company -act as a market leader

Weakness - new to the industry, still in the stabilizing phase - less marketing strategies

Dr rozmey Company

Malay herbs Company

-no parking lot

6.5 Marketing Strategy 1. product strategy Branding brands are from the best manufacturing in our country Quality design, packaging, protection,easy to use,product differentiation, attractiveness, product safety Labelling size and usage instruction After sales services get satisfaction and improved Delivery services strategic location 2. pricing strategy Competition based pricing lower price and best pricing 3. Distribution strategy

Fourth channel manufacturer, wholesaler, retailer, consumer 4. Promotion strategy Advertising television, radio, internet and promoter

Market Segmentation segmentation Demographic Income Gender Family Status Age Social class Variables Our product is reasonable, so it is suitable for people that come from medium class level. Our product for all type of people. It product for all family member but our main focus is from age 9 25 years old. Our product also for employees to reduce their work stress.

Psychographic Personal taste Sensitivity to price

Our product is very save, because our product use organic sources and the price is also affordable.

Behavioral Our product is suitable for many occasions and functions such as birthday party or as a souvenir in motivation camping or much more

1.1. Market strategy (marketing mix) An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be focus on the right marketing mix that is product, place, price and promotion.

1.1.1.

Product

We ensure product durability and persistence. Our product marketing has to emphasize the benefits of our unique combination of delicious foods and healthy foods.

1.1.2.

Price

The cost per unit of our product is RM 2 and the mark-up is RM 4.50. An organization's pricing policy will vary according to time and circumstances. We also are researching consumers' opinions about pricing to know how they value what they are looking for as well as what they want to pay.

1.1.3.

Place

Place strategy also known as distribution strategy is aimed at establishing a structured and controllable distribution system to ensure the product offered reaches the target customer. For the place we use specialized chains and shops example is DR rozmey and other distribution channels include direct sales, ecommerce and mail order.

1.1.4.

Promotion (promotion mix)

Aggressive and effective promotion should be accomplished in order to let public know about our product. Our promotion strategy is based mainly on making the right information available to the right target customer. The marketing has to convey the sense of quality in every picture, every promotion, and every publication. We also need to leverage our presence using high technology marketing.