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TOURISM INDUSTRY

Presented by
AAYUSHI AGARWAL VAIBHAVI INTWALA SACHIN MEHTA PARESH Patel PURVISHA SHAH VIVEK TURAKIYA 02 18 24 44 59

Introduction
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism has become a popular global leisure activity. Tourism is a vital source of income for many countries and it generates income through the consumption of goods and services.

HISTORY
Wealthy people have always travelled to distant parts of
the world, to see great buildings, works of art, learn new languages, experience new cultures and to taste different cuisines. The word tourism was used by 1811 and tourist by 1840. In 1936, the League of Nations defined foreign tourist as "someone travelling abroad for at least twenty-four hours".

LEISURE TRAVEL
Leisure travel was associated with the Industrial Revolution in the United Kingdom the first European country to promote leisure time to the increasing industrial population. The British origin of this new industry is reflected in many place names. in other historic resorts in continental Europe, old, well-established palace hotels have names like the Hotel Bristol, the Hotel Carlton or the Hotel Majestic reflecting the dominance of English customers.

MASS TOURISM
Mass tourism could only have developed with the improvements in technology, allowing the transport of large numbers of people in a short space of time to places of leisure interest, so that greater numbers of people could begin to enjoy the benefits of leisure time.

ADJECTIVAL TOURISM
Adjectival tourism refers to the numerous niche or specialty travel forms of tourism that have emerged over the years, each with its own adjective. Many of these have come into common use by the tourism industry and academics. Others are emerging concepts that may or may not gain popular usage.

ECOTOURISM
Ecotourism, also known as ecological tourism, is responsible travel to fragile, pristine, and usually protected areas that strives to be low impact and (often) small scale. It helps educate the traveller; provides funds for conservation; directly benefits the economic development and political empowerment of local communities; and fosters respect for different cultures and for human rights.

PRO-POOR TOURISM
The potential tourism has to help the very poorest in developing countries has been receiving increasing attention by those involved in development and the issue has been addressed either through small scale projects in local communities and by Ministries of Tourism attempting to attract huge numbers of tourists.

RECESSION TOURISM
Recession tourism is defined by low-cost, highvalue experiences taking place of once-popular generic retreats. Various recession tourism hotspots have seen business boom during the recession thanks to comparatively low costs of living and a slow world job market suggesting travelers are elongating trips where their money travels further.

EDUCATIONAL TOURISM
Educational tourism developed, because of the growing popularity of teaching and learning of knowledge and the enhancing of technical competency outside of the classroom environment. In educational tourism, the main focus of the tour or leisure activity includes visiting another country to learn about the culture, such as in Student Exchange Programs and Study Tours, or to work and apply skills learned inside the classroom in a different environment, such as in the International Practicum Training Program.

GROWTH
The World Tourism Organization (UNWTO) forecasts that international tourism will continue growing at the average annual rate of 4 %. It has been suggested there is a strong correlation between tourism expenditure per capita and the degree to which countries play in the global context. Indication of the relative influence that each country will exercise in the future.

IMPORTANCE OF TOURISM
Tourism, nowadays is one of the most popular way of spending free time. It is highly developed in almost all countries, mainly because of material profits it brings. From educational point of view, travelling lets people to see world, other peoples, culture and traditions. It is said, that travelling broadens and most people consider, it does. Also economical aspect plays huge role in domestic market economy, tourism can have influence on tourist religious viewpoint. In my opinion, tourism is too important for my mental to be stopped, or even restricted because of mentioned below reasons.

TYPES OF TOURISM IN INDIA


All types of tourism in India have registered phenomenal growth in the last decade The reason why India has been doing well in all types of tourism in India is that India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travellers to India in hordes.

ADVENTURE TOURISM WILDLIFE TOURISM MEDICAL TOURISM PILGRIMAGE TOURISM ECO TOURISM CULTURAL TOURISM

TOURISM COMPANY STUDY - MAKE MY TRIP


Type: Public Industry: Travel & Tourism Founded: April 1, 2000 (2000-04-01) Founder(s):Deep Kalra, Sachin Bhatia, Keyur Joshi, Rajesh Magow Headquarters :Gurgaon, Haryana, India Products: Airline Tickets, Indian Railway Tickets, Bus Tickets, Holidays, Hotels, MICE, Car Rentals Services: Visa Services, B2B & Affiliate Services Website: MakeMyTrip

MakeMyTrip.com is an Indian online travel agency that holds a major market share, with one-out-of-every-twelve domestic flights in India booked via it. Founded in April, 2000, MakeMyTrip.com today has offices in 20 cities across India and 2 international offices in New York and San Francisco, in addition to several franchise locations.

HISTORY
Founded in 2000 by Deep Kalra, MakeMyTrip.in had its beginnings in a small office in Okhla, New Delhi. The internet appeared as an interesting choice with untapped potential and his role at GE Capital provided him the opportunity to be closely involved with the then nascent internet industry in India. Deciding that the Indian market was not yet ready for an online travel agency, MakeMyTrip.com instead concentrated on the US India travel sector.

In its first year of operation, it was Indias largest ecommerce company. According to MakeMyTrips Company Profile, the company is on track to achieve sales of INR 2500 cores (approximately US$ 500 million) in the financial year ending March 2010, making it Indias largest travel company.

PRODUCTS
Calling itself a one-stop travel shop and the most comprehensive Online Travel Agency in India, MakeMyTrip.com offers the following products and services: International and Domestic - Air Tickets, Holiday Packages and Hotels Domestic - Bus and Rail Tickets Private Car and Taxi Rentals MICE (Meetings, Incentives, Conferences & Exhibitions) B2B and Affiliate Services These products are offered via the MakeMyTrip.com website, as well as at the 20 company-owned travel shops in India, and now also through new franchisee outlets opened in selected cities across India. All of MakeMyTrip.coms products and services are said to be supported real-time by 24x7 call centres.

AWARDS
Superbrand India 2009-10 Great Places To Work 2009 (Industry Professional Services) Nominated World Travel Awards Asias Leading Travel Agency 2007 Kingfisher Airlines Outstanding Performance 2006-07 Air India Outstanding Contribution to Passenger Sales 2005-06 Singapore Airlines Top Passenger Agent 2007-08 1st Rank in Great Places To Work 2010

CRITISISM
Complain about false promises before booking the ticket. Refunds to credit cards are sometimes delayed There is undue delay in getting service in case of getting help on already booked ticket While MakeMyTrip promises you free domestic air travel once you've arrived in India, all such air travel must be booked 21 days in advance of the trip And even if you attempt to arrange it that far in advance, Make My Trip makes this process very difficult, if not impossible. You will be booked on overnight flights, trips that should take three hours will wind up taking two days, and in some cases you will wind up paying "taxes and fees" that exceed the actual cost of the ticket, had you booked it yourself

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