Business Plan

Contains

A total outline of starting and operating A D E V E N T U R E a Theme Park in the I S L A N D current situation
THEME PARK
SIGNBOARD DHAKA M-01913373187 029887654325 2/5/2009

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Executive Summary
The plan of adventure Island theme Park came seeing the present limitations of existing parks providing: Terribility in journey from the core of Dhaka. Yet copes of enjoyment are there, visual entertainment that people will think a lot is absent. World class rides are yet to be introduced. Special shows that make a bright story gathered in mind are not available (only concerts). Prices are far from many as well hospitality lacks hugely. So these strongly awakes an idea of starting a Theme Park in the progressive mega city of ( . ) people, Dhaka, the place where hectic routine life of people make a strong blow of refreshing themselves. so our park will try to buy experience of people through our world class service providing a comfortable journey from home, a fantastic landscape, world class rides, visual entertainment, gorgeous arrangement of festivities, fair price and warm hospitality & an digital park. Our target Market is people ages (0-60), school, college or corporate picnic & a niche market of tourists as well as family & friends. The service is simply the experience of entertainment. Prices will be fixed on the basis of

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competition, yet there will be some extraordinary rides and entrance of those will be little higher. The internet, satellite channels, newspapers, magazines & all the different sorts of medias will be used for advertising & the process will start 2 months before starting so that people wait enthusiastically. As circulation of money and number of heads in Dhaka is increasing the prospects of the business is also growing. But due to the variations in packages it is now hard to say the definite amount of profit. But with the usual amount to be made, we hope to cross our break even within 18 months and to increase our market share by 20% within 26 months.

Journey to park only highest 40 minutes from core of city provide worlds most challenging rides Target different categories of market understanding their needs. Entertainment in the use of advanced technology. Competitive price Observe moments with special gorgeous shows. Asillumination show, -------------------- Offer service through most hospitable sense. So lets look at our start up:

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THE INDUSTRY
Currently the theme park industry is in the progressive stage. The industry has the following companies: <In crore> We dont hope seasonal big effects in our profit, yet there will be a positive huge change in the starting of year because of the picnic season. Margin is to be defined according to different rides & their packages. Because we are not starting as the first, we need to be patient in maximizing profit and capture the market share. we definitely hope to inaugurate within 8 months of ordering & starting procedures.

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Name
Fantasy kingdom Nandan Park Foys Lake Resort
Shisu Park Wonderland

Situation
Ashulia, Savar, Dhaka .Savar Chittagonj
Shahbag, Dhaka Gulshan,Dhak a

Service type
Ride+Show+Residence+Pic nic Ride+Show+Picnic Residence+Ride
Ride Ride

A D V E N T U R E I S L A N D

Shisu Mela

Shaymoli, Dhaka

Ride

COLORS OF ENJOYMENT Here it is to be mentioned the main related firms to our service is the Fantasy Kingdom Nandan Park & Foys lake resort that is situated out of Dhaka. So finally there are two main competitors of us.

THE COMPANY
The name of our company is Adventure Island Theme Park. The thought of the park came seeing the limitations of the

current industry & the future of such service. We will provide with a full range of entertainment. Our objective is to making experience unforgettable.

MISSION
The mission of the company: Lets make things better. Adventure Island Co. Ltd. desire to form at the beginning of 2010 in Dhaka by a highly knowledgeable and experienced team of 10 business persons. The present competition cant accommodate a large-scale Rides & Shows. Existing companys products are not always affordable to every class of customer. Today no companies are using tourists as their Market, but we will do that. We want to COLORS OF ENJOYMENT provide a customer friendly atmosphere for all sorts of necessities.

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We through our logo want to describe ourselves. We provide entertainment in such a landscape where entering people will that they are going to a island crossing sea. Our overall getup as shown in our logo. Here the color Green Is used to express the freshness that the park will provide. Trees are the symbolizing of the wonderful landscape.

THE SLOGAN

We are to satisfy our customers enjoyment needs. We are to cope up with all the needs of refreshing body & mind. So our Slogan is .Colors of Enjoyment

A D V E N T U R E I S L A N D

THE SERVICES
The following list represents the different services we will provide: Playing with rides:- Rides of the park are organized in two different categories. 1. Regular rides 2. Water rides

Regular rides

Children
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Adult

In the regular section there will be 25 specially designed rides to entertain the people. Besides as one of the main attraction of the park there will be 4 special rides. As a strategy we keep only 4 rides similar to the existing park. Our rides and special rides will make us distinct in the section of riding. Ride Name Magic Train Bumper Car Tiny toot Coaster Polliwog Park Flying Elephant Toddler Springs Red Barron Category Children Children Children Children Children Children Children

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Carousel Children Kiddie Copter Children Kiddie wheel Children Climbing Trees Children Antique Cars Children Bumper Car Children Lost city Adult Jump & Smile Crocks crew Drop tower Gondoletta Sky swat Swings Tremors Looping starship Aftershock roller Panic plunge Paratropper Round up Zipper Bubbles Gravity show Aero trip Floating machine Puzzle Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult

A D V E N T
Adult U

R E I S L A N D

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Water rides:

Ride Name Boulder Beach Flow Rider Lazy river Artificial Falls

Category Adult Adult All All

Rides at the water segment are:

- The special Water Ride

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There will be two different picnic spots that can provide 8 arrangements at a time. We COLORS OF ENJOYMENT want to design the whole park in such a way that people coming here feel any place a wonder. All sorts of arrangements for this purpose our park will provide.

Picnic:-

Special Show:-

We will observe occasions and special days. There will be a theatre where entertaining will be schedule of all time. Shows as.., will be arranged there. Again there will be a place for concerts where celebrities will be available.

Food & Playing:-

In the park, a restaurant will be made where all different sorts of local, traditional, foreign tastes will be offered at a comfortable price. Then we will keep people enjoying time through our interactive sports arrangements where for the owners gifts are of

COLORS OF ENJOYMENT TEAM THE MANAGEMENT

C.E.O .
MANAGEME NT

FINANC E

MARKETI MARKETI NGG NGG

HR

ACCOUNTI ACCOUNTI NG NG

ENGINE ER

CHIE F

ASSISTA NT

OFFICE CLIENT SUPERVIS OR

MAINTAIN

C. E. O. :- Mrs. Shelely Parvin is the name of the famous

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scholar of Marketing Department of University of Dhaka. She has completed her B.B.A. & M.B.A. from Dhaka University. Recently she is lecturing in that University. With an excellent background and sound result, she is hoped to meet the challenges of the future successfully.

CHIEF MANAGEMENT EXECUTIVE:-

A. S. M. Siddique is going to join the Management section. Both the B.B.A & M.B.A passing from the Management of Dhaka university, he has a decent career in Uniliver & Maersk company.

CHIEF MARKETING EXECUTIVE:- ------------------Is joining the park as the C. M. O. making the tough works of branding in the Square company,---------- has been very much successful. With a sound academic background & professionalism the brand of Adventure Island much deserve to shine.

CHIEF FINANCIAL EXECUTIVE:Shekhar Das

Master Himadri

With high proficiency in this particular arena will join the firm. Making his B.B.A & M.B. A from the Dhaka University and have his higher studies in England, Mr. Himadri will be the perfect analyst.

CHIEF ACCOUNTANT:-

The knowledge that maintains the proficiency of a firm is to be seen by Mr. Robel Hossain. Robel Hossain has taken his ACCA from America and completed CA there. Sound efficiency and a lot experience will always stick to him.

CHIEF HR EXECUTIVE:-

The sound eyes of Md. Aminul Islam is making the responsibility of maintaining the human resources of this firm. Amin making his M.B.A major in HR has worked in the Pran ,Rahimafrooz and IDLC as in that position.

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CHIEF ENGINEER:As the deserves a lot from the COLORS OF ENJOYMENT

mechanical sector, a highly sound person has been made there. Mirza Asiful Islam, a graduate from BUET is going to join with us after discarding his opportunity in the Silverdell Theme park. Other persons who are going to lead the company are:

Designatio Name n As. MD. zahirul islam

Marketing
As. HR As. Accountant

Qualification
B.B.A ,MBA.

Md. Zakaria Abul hasan

B.B.A, MBA B.B.A,MBA CA B.B.A,MBA

As. Finance Md. Jasim uddin As. Md.Shourav Syed Manager

The whole flow is directed in such a straight way that all are finally liable to the company. The management section holds the 2nd position after the CEO. The whole Managerial & financial works are dived un related executives who will report to the Manager finally .We primarily want to recruit more than 25 official staffs who will perform different

managerial tasks. There are supervisory bodies of about 25 people, who will directly notice works of the maintenance staffs.

A D V E N T U R E I S L A N D
RIDES RIDE+SHOW RIDE+PICNIC+SHOW RIDE+PICNIC

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ANALYSIS

MARKET RESEARCH AND

SEGMENTATION:- 1. Product Base 2. Customer Base 3. Area Base

PRODUCT SEGMENTATION

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CUSTOMER SEGMENTATION

People from all ages. -high income range -mid income range -low income range
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Picnic -school -college -university -corporate Family & friends Couple Tourists

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BANGLADESH OUTSIDE
AREA BASE SEGMENTATION

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-DHAKA

-KHULNA - BARISHAL

-CHITTAGONJ -SYLHET - RAJSHAHI

TARGETING
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IN THE PRODUCT SEGMENTATON

Here in the Ride+Picnic+Show segment is selected by us. That means we will provide our service in the three categories of proving ride, facility of picnic as well as arranging attracting shows. There will be two segments of rides. As: 1. Normal attractive rides. 2. Rides through water We will keep 25 rides where only with 4 rides local people are familiar. But with the rest 21 rides in the first category are totally unknown & these rides are the special representor of our Theme park. Again as said before there will be 4/5 special rides with which not only the countrymen but also other parts of the world are less familiar. So it will play a huge rule for the brand of our park.

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The second part of our service is arranging picnic. There will be two specially arranged spots. But we hope to make the full structure of our park so that people can make their arrangements in different places. We hope to gain a good share by this service.

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The third portion of product segmentation is Arranging shows in other words observing festivities. It is a specially designed part of our park to attract the market. Such one can be named as the Illumination Show that makes huge differences with our competitor. Again clown show, concerts or others will also be available.

CUSTOMER BASE TARGETTING:

People ages (5-60):- We hope the people who age between 5-60 will come here. Sometimes childs age 5 or more may not be the profit maker, as we will make it free for them under 3 feet. Again we definitly hope that people less than 60 will come and enjoy. It is to mention that people above 6o are also invited, but they are not our target market. Picnic:- As with the tradition of our educational institutions, every year schools, colleges, universities arrange study tour or picnic. Our park will provide a wonderful landscape and all sorts of arrangements for managing these picnics. Primarily we will provide two spots inside the park, where at a time at least 8 such arrangements can be made. So not only the such tours, but also we will attract to arrange corporate picnics in our park. Family & friends:- We as usual want to move to get enjoyment with friends together. Yet these people are within 5-60, we differently segment them because we will develop different packages for the group of friends. This also holds for family

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members and again we get them in particular segment due to make special attention to them. Tourists:- Tourists are the niche market in our plan. As Bangladesh is expanding its journey to one of the worlds attracted place for tourists, different initiatives are taken. So we can hope a brighter contribution here from tourists. Definitely our special shows are designed thinking of them. We also will make comfortable packages for tourists and we hope people to come from all parts of the world. Couple:- We through our loving atmosphere & hospitality will bring many couples to use this place as their warm meeting place and entertainment. There will be specially organized lotteries, discount for this market.

AREA BASE TARGETTING

We have segmented the whole market in two shown above. Tourists are the niche market for us in the area based outside segmentation. So to make that successful we have arranged special festivities arrangement, special shows and world class rides. In the Bangladesh segmentation, the country has been divided in 6 divisions. Here our main target market is people of Dhaka where .people live. As the park is at the entrance point of 2 divisions to Dhaka, we consider these divisions partially also.

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MARKET SIZE
The current market consists of at least -----------(5500-

6000) people each day. The amount is to increase highly during the picnic season, in the first 3 months of the year. The total market is to grow by 5% each year.

A D V E N T U R E I S L A N D
Fantasy kingdom Nandan Park
Shisu Park Wonderlan d Shisu Mela

COMPETITION
A huge competition field has not yet been build. This industry can say is only crossing the primary field. Again, against the competitors our advantage are our comparative values. Lets look at our competitors

Name

Situation

Service type

CURRENT SITUATIO LEADER

Ashulia, Ride+Show+Residence+Pic Savar, Dhaka nic .Savar

Shahbag, Dhaka Gulshan,Dhak a Shaymoli, Dhaka

Ride+Show+Picnic
Ride Ride Ride

2ND LEAD
LOSING

FLUCTUAT G

FLUCTUTI

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MARKETING PLAN
Overall Marketing Strategy: To design overall Marketing strategy we have focused on the four basic steps of Marketing. As: Product Price Place promotion we have so on discussed about the product. Now Price: one of the leaders fixes the prices as shown below:

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But as we are starting late, so we have decided to fix our prices according to the competition. So when if someone has to pay 620 if he wants to visit all the rides + entrance + Water rides. But here we have

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provided all these with only 595. But it is to be mentioned here that some of the special rides & shows are made little bit exclusive. We will set different prices for different packages. As there has a package for the couple, when they get this special offer will be available. All the prices are fixed in such a way so that someone has to pay minimum 300 to move in the park. So lower price & better hospitality will make us distinct
PLACE: Place another vital factor for our progress. Selection of place has been somewhat burden for some leading companies. Just in the normal sense if offers are made better available and the place is closer and comfortable so why go to another? We want to Take this opportunity. Our Theme Park is situated in Signboard. Signboard is in the entrance of Dhaka & ending of Narayanganj. Some 15 or little more from the zero point of Dhaka. People can enjoy a easy and comfortable traffic on the way. Again strategically the place brings the people of two divisions, Sylhet & Chittagonj. So

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in the sense of choosing the place as a weapon of Marketing, we selected that place to make the place utility wiser. It is certainly the most suitable place for making such type of an effort. PROMOTON: We will use the following media for our advertising: Internet -Magazines Satellite Channels Others Newspapers Radio -

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We will create our own website and blog. These will be very helpful. Promotional ads will be shown in satellite channels. Radio is also looking fruitful now a days. Our target is to just inform first about the prospects of the park and its special features. Again billboards, sponsorship and different innovative ways will bring our customers. We want just to convey our message every time, every where. We want to make our advertisements 3 months before starting the park. This will help us to deal with lots of people waiting eagerly.

SALES TACTICS: For the first year the company will be patient and forceful to sell with our knowledge and experience. We are also capable of managing business resources and aspects of Adventure Island. After the initial, if needed, we will hire additional employees, staffs and change ourselves with the need & change.

OVERALL SALES STRATEGY:

We want to be at our best leap through our strategies: WE Will ARRANGE FESTIVALS REGULARLY. AS WE WANT TO ENCOURAGE THE NICHE MARKET OF TOURISTS, THE TACTICS OTHER COUNTRIES ARE FOLLOWING AS, THEY ARE MAKING TOURISTS TO WATCH THEIR DIFFERENT SORTS OF ILLUMINATIVE PROGRAMS ON REGULAR BASIS. SO WE HAVE PLANNED TO DO SOMETHING LIKE THAT. AS WE ON PARTICULAR SCHEDULE WILL ARRANGE ILLUMINATION SHOW A TOUR WITH THE PIRATES

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SHIP SPECIAL ANIMATED VIRTUAL MOVIE SHOW, CLOWN SHOW, CONCERTS, MUSIC NIGHTS WHERE MOST FAMOUS PLAYISTS WILL PERFORM WITH THEIR INSTRUMENTS. THIS AT ONE GLANCE MAY LOOK PRETTY EXPENSIVE. BUT WHY NOT WE LOOK AT THE 20% PEOPLE THAT HAVE THE 80% ASSETS OF BANGLADESH ONLY & THE TREND OF THEM TO GO OUT AND SPEND. AGAIN IF WE ANALYZE FACTS BEHIND THE PROGRESS OF THAILAND, MALAYSIA OR INDONESIA. THEIR ECONOMY HAS GOT THE SPEED FOR TOURISTS BECAUSE THESE CONTRIES ALWAYS KEEP TOURISTS BE CHARMED WITH SUCH SHOWS.

WE HAVE DESIGNED A FRIENDS PACKAGE. IT IS BUILT ON THE THOUGHTS THAT WE WITH FRIENDS COME IN THE PARK, ENJOY ALL. THIS SENSE CAN BE UTILIZED. AS WE WILL DECLARE A PACKAGE THAT IF YOU WITH AT LEAST 10 FRIENDS COME TO THIS PARK YOU ALL WILL GET SPECIAL DISCOUNT ON RIDES. SO WHEN FRIENDS WILLING TO COME AT THE PARK THINK ABOUT THIS PACKAGE THEY WILL DEFINITELY TRY TO COME WITH GROUP OF 10 TO GET THE DISCOUNT.

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WE WILL GIVE SUCH OFFER TO BRING ONE CUSTOMER ONCE AGAIN WITHIN 1 YEAR. BY DECLARING A PACKAGE THAT IF ONE TAKES 2 ENTRANCE IN A YEAR HE WILL GET ENTRANCE AND

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SOME RIDES FOR FREE. THIS WILL ENABLE ONE TO AFFORD FOR ANOTHER.

WE WILL ALSO PROVIDE A FAMILY PACKAGE AND A FAMILY DAY. FRIDAY WILL BE DECLARED AS THE FAMILY DAY WHEN FAMILY MEMBERS COMING WITH AT LEAST 3 MEMBERS WILL ENJOY SPECIAL DISCOUNT & GIFT PACK FROM THE PARKAS WELL FREE LUNCH THAT DAY. SO DEFINITELY DWELLERS, ON THE VACATION WILL THINK TO HAVE A DAY LEAD IN AN ATMOSPHERE OF JOY & HOSPITALITY WIH KIDS.

AS THERE ARE COUPLES IN OUR TARGET MARKET, WE HAVE DEVELOPED A COUPLE PACKAGE. EACH DAY THERE WILL BE LOTTRIES AND THE LUCKY WINNER COUPLE WILL ENJOY A CANDLE LIGHT DINNER AT AN 4 STAR HOTEL.

WE DESIGNED OUR POLICIES SO THAT PEOPLE UNCOCSIOUSLY MAKE ADVERTISENENT. AS IN THE OUT WAY OF THE PARK, WE WILL GIVE EACH A GIFT PACK THAT CONTAINS SMALL BUT NICE THINGS IN A HUGE PLASTIC BAG. SO WHEN PEOPLE JUST AT POINT OF GETTING OUT IS GETTING A GIFT, IT WILL CREATE A GOOD IMPRESSION IN HIS MIND. AGAIN OUR BAGS AND OTHERS WILL SPREDAD OUR LOGO TO ALL. AGAIN THERE WILL SUCH INTERACTIVE GAMES AS

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PUZZLE WHERE SOLVING OR ATTEMTING THAT THERE LIES OPPORTUNITY TO GET GIFTS.

FINANCIAL DATA
Profit & loss Forecast:

There will be seasonal effects on the profit. Profit will rise huge in the 1st quarter of the year due to picnic and on special occasions such as Eid. Yet all these assumptions cannt be fully correct, we tried research on Market size, trend, growth, daily average customer and other facts that relate to it and thou to make the assumptions near to happen. Now let look at the monthly changes in revenue:

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Cash from Operations Cash Sales Subtotal Cash from Operations 240000000 240000000

CAS H FLOW ANALYSIS:

The cash flow projection shows that provisions for ongoing expenses are adequate to meet Adventure Island needs as the business generates cash flow sufficient to support operation.

Pro Forma Cash Flow

2010 Cash Received

Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities $0 $0 $0 $0

Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received

$0 $0 $0 240000000

Expenditures

2001

Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations 70000000 1000000

Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0

Principal Repayment of Current Borrowing $0 Other Liabilities Principal Repayment $0

Long-term Liabilities Principal Repayment $0 Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent $0 $0 $0 71000000

Net Cash Flow Cash Balance

71000000 169000000

CASH FLOW SENSIVITY: As projected , after the initial investment for the start up, lands will be collected through an agreement with the owner to share profit but not buying full. Other equipment will
be collected through directly ordering.

BREAKEVEN CHART In line with our future forecast we can say that we will be able to reach Breakeven within 1.5 years. If sales projections fall and we cant reach our target within the targeted time, Adventure Island will still be in a position to operate several months after it. It is important that we continue advertising & Adventure Island becomes well established in its field.

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PROFIT AND LOSS ACCOUNT (For the year ended 2010)

GROSS SALES 240000000 (Less)
SALES RETURN -------------------------NET SALES 240000000 COST OF GOODS SOLD (Operating Cost) 660000 -------------------------GROSS PROFIT 239340000 SELLING & ADMINISTRATIVE EXPENSE SALARY(Executive+staff+employees) 2741000 Advertisement expense 10000000 Transport 27000

SALES DISCOUNT

Insurance 33000 Miscellaneous

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39000 -----------------------------

EBIT
226500000 INTEREST 57500000 ------------------------------

NET PROFIT 169000000

BALANCE SHEET

Description Assets
Cash and short-term investments Rides Land Furniture & Parts

TK.
50000000 160000000 100000000

400000000

Total Assets Liabilities

Loan from Friends Bank loan

350000000 50000000 200000000

Total Liabilities
250000000

Shareholders Equity Total Liabilities & Equity

100000000 350000000