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FINANCE AND MARKETING FOR DESIGNERS (AMT754)

2012

EXCLUSIVE HAND MADE

SONGKOK TINGGI
AND SONGKOK ACCESSORIES

EXCLUSIVE HANDMADE SONGKOK AND SONGKOK ACCESSORIES TINGGI

Songkok Tinggi is synonym with the Malay culture of Johor. Usually people wear them during special occasion such as Hari Raya, Malay wedding, formal functions or sometimes use them daily. The height of the Johor Songkok Tinggi, up to 5 -inch gives it a distinct look compared to normal songkok, usually just 3-4 inches . High quality velvet is used to produce songkok Tinggi Johor. Certain songkok, comes with a songket design along the diameter. Sometimes, certain accesory is pinned on the Songkok to make it more attractive

Business Plan
Business plan for Songkok Tinggi

Formal Attire
Songkok as a formal attire in functions, wedding or festive season.

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Pictures of different types of songkok worn by local and international celebrities.

Celebrity wearing songkok Page 4

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BUSINESS PLAN
HAND MADE SONGKOK
TYPE OF PRODUCT: Exclusive handmade songkok tinggi (6.5 Inches, 1.5 inches taller than Songkok Tinggi Johor) Accesories for Songkok/ can be used also as Button for Baju Melayu Cekak Musang. Accessory equipped with digital gadget (mp3 player/ Bluetooth) Songkok for rental during formal functions. TARGET MARKET Wedding ceremony Government official Uniform body official (PDRM,ATM) Upper class society Public

MARKETING AND PROMOTIONS Word of mouth Business cards promo during wedding

PRICE RANGE High market Rental for weddings or functions

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FORMAL ATTIRE a left a) Songkok Polis Diraja Malaysia b) Songkok for Perhimpunan UMNO Below c) Songkok Tinggi 1 Malaysia d) Songkok's Accessory worn by boy e) Songkok mini for baby boy b f) Songkok won by Parliament representatives during formal functions

c f

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Celebrity wearing songkok

left a) Shah Rukh Khan wearing songkok b) Mawi wearing a songkok on his wedding c) Nabil wearing a songkok on his wedding d) Dr Asri wearing a songkok e) Allahyarham Sudirman's multi colored a songkok

e d
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News Article and The Making of Songkok

Top) Sinar Songkok Melayu, songkok maker company high demand during Ramadhan Left) Hj Bakhtiar Mustafa hand made songkok at Pasar Keramat, KL. (source from Berita Harian)

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Other Types of Songkok

Left a) Songkok Jawa b) Fusion between Songkok Jawa and normal Songkok c) Custom Stitched Songkok