CORPORATE MISSION:

To be the company of first choice for customers and partners for wires, cables and other engineering products market while retaining the options to participate in other profitable business. To operate ethically while maximizing profit and satisfying customers needs and stakeholders interest. To operate ethically while maximizing profit and satisfying customers needs and stakeholders interest. To assist in the socio-economic development of Pakistan by good corporate citizen.
OPERATION PERFORMANCE:

The economy of the country continues to remain sluggish. However, an encourage volume of orders were received during the 3rd quarter of March 2010 despite the slowdown and weak investment climate. The rapidly fluctuating prices of copper in the international market continue to be a cause of concern for the Company. The management of the Company will make all efforts and continue to maintain the momentum achieved in the previous two quarters by increasing volumes, improving productivity and control its costs vigorously in order to optimize profitability from operations. Sales for the nine months period ended March 31, 2010 at Rs 72 billion is at par with last years nine months sales. Higher sales during the current quarter mainly to trade and Utility Segments helped in offsetting the shortfall which had occurred during the first half of the year. Selling and administration expenses for the nine months are Rs 140.6 million and are in line with last years figure. Financial charges for the nine months are 115.0 million and are 37% lower than the same period last year. Strict control on working capital rates helped to reduce our financial charges. The turnaround in operation and profitability which started from 2nd quarter, continued in the 3rd quarter as well, in which the company achieved a sale of Rs 0.98 billion and made a profit after tax of Rs 12.6 million. As a result, for the nine months, the loss after tax was reduced to Rs 7.4 million. As a result, for the nine months, the loss after tax was reduced to Rs 7.4 million compared to the loss after tax for the nine months last year was Rs 226 million.
PLANNING AND CONTROLLING CAPACITY:

In the subsequent five decades, Pakistan Cables has earned a reputation for itself as a market leader in the industry and as a company that does not compromise on quality. As a result, the company has gained a position as being the premier cable manufacturer in the country.

PCL focuses on reducing cost and time to improve financial results. The Company focuses on maximizing and satisfying customers needs. The production capacity of the plant cannot be determined as this depends on the relative proportions of the various types of aluminum sections and types and sizes of cables and wires produced.
QUALITY MANAGEMENT:

The Company was incorporated in Pakistan as a private limited company in April 1953 and in 1955 it was converted into a public limited company into a public limited company in which year it also obtained a listing on the Karachi Stock Exchange. The Company is engaged in the manufacture of copper rods, wires, cables and conductors and aluminum profiles. For quality management, PCL focuses on: Facilitate Inspire Implement The Company is committed to achieve and enhance customer satisfaction by manufacturing products according to the relevant national or international standards and customer requirement.

QUALITY ASSURANCE AND TECHNOLOGY:

Pakistan Cables is committed to strive for product quality, excellent customer service, innovation and efficiencies. The Company reiterates its commitment to consistently deliver enhanced value to customers, through continual improvement of its product and processes. The quality management system of the Company continues to conform to ISO 9001:2000 across all departments of the Company as certified by BVQI, UK. . As Pakistan Cables is ISO 9002 certified company, all personnel are trained, motivated and instructed to fulfill all requirements laid down in the Quality Assurance Standard. Pakistan Cables has adequate resources essential to implement the quality system and to achieve its quality objectives as out lined in its Quality Policy. The maintenance of the quality management system is achieved through Internal Quality Audits. The main purpose of the Quality Audit is to take necessary corrective action to eliminate deviations and further improve the system. The Quality Control Programme for electrical cables at Pakistan Cables comprises of Receiving inspection and testing. In process inspection and testing and final Inspection and Testing Quality Raw Materials are procured

from pre-qualified reputable sources world wide. The Company has a highly advanced Quality Assurance Laboratory which is equipped with the latest state of the art equipment and is manned by professional and skilled personnel who are engaged to check process variables in every step of the manufacturing process, to ensure that all our final products are in compliance with the relevant international specifications. As the objective of our Quality Process is to prevent any nonconformity, a considerable portion of inspection man hours are spent on the production floor where quality is build into the product. The responsibility of producing quality product lies with the Production Department. The finished cable is then subjected to tests as per standards. Pakistan Cables also maintain a complaint handling procedure which involves the Technical Manager, Works Manager, Marketing Director and Chief Executive. Each complaint is promptly investigated and corrective and preventive action taken. Pakistan Cables is the only cable manufacturer in Pakistan with medium and low voltage cables that have been accepted as world class following the type testing and certification of its products by KEMA high voltage laboratory in Netherlands. Business Process Improvement and Development Improvement in business processes is paramount for any industry to stay competitive in todays market place. Pakistan Cables is continuously engaged in business process re-engineering activities to optimize its activities and benefit from the technological advances in operational, technical and engineering functions. Current initiatives are underway that will improve efficiencies and excess wastages in the near future. The Company has invested in a 2 MW gas fired tri-generation plant and a state of the art PVC Compounding plant. These plants will ensure that the company has uninterrupted power supply and availability of key raw materials at lower input costs.

Information Technology

Pakistan Cables is actively pursuing its commitment towards modernization of its information technology and communication infrastructure & facilities. A project for broadband data connectivity with most of the branches has been started using WiMAX and DSL facility of a local ISP. This will give a faster network link between head office and branches. Furthermore, Pakistan Cables has upgraded its head office and factory network backbone and has migrated to a fiber optic based technology.

A comprehensive plan has also been prepared for establishing a disaster recovery site. Under this plan, backup of all data, IT Systems and services is stored at this site on real time basis to ensure availability of these services in case of any possible disaster that disrupts the central systems at the primary location

CONCLUSION:
The performance of operating management of a firm, coupled with general economic conditions, is the primary determinant of the firms value. The operation management is responsible for the production of the firm via the use of capital equipment such as machinery, production lines, etc.The performance of operating management is measured by the firms profit, hence, it can be said that a firms profitability greatly influence its value. The company focuses on reducing cost and time to improve financial results. PCL focuses on maximizing and satisfying customers needs. There are several departments working under PCL to produce the quality products. The Management is committed to develop quality product.

conductors and aluminum profiles,

Pakistan Cables is achieved ISO 9001:2008 in December 2009 for all its products (Cables & Wires, Aluminum Sections, Copper Rod and PVC Compound). This achievement underlines Pakistan Cables' commitment to professionalism. Pakistan Cables uses the most sophisticated machinery, including automated weighing and dosing systems for each component of the various formulations. This plant also has a polymers laboratory to enable the development of customer specific formulations. Management relations with CBA are friendly and industrial peace prevails at all location.