Al-Fatah Departmental Store

Al-Fatah is the leading departmental store of the land of pure, Pakistan. Serving since 1941, Al-Fatah has been offering an assortment of products to its precious customers. From grocery to crockery, garments to jewelry, toys to kids wear, kitchenware to ornaments, electronic gadgets to fitness equipments, beauty products to health care accessories our valuable customers find each and every product of the best quality under one roof. Around thousands of customers per day quench their thirst of shopping from this landmark that has been their trustworthy shopping mall for more than seven decade snow. Currently three spacious branches of Al-Fatah are providing services in Lahore and Faisalabad. The mega project of Al-Fatah Store is under construction in Lahore that would be accomplished in near future inshaAllah. The prospects of Al-Fatah are quite bright as we plan to expand our chain of stores not only in Lahore but in other parts of the country as well including Islamabad, Karachi and Peshawar etc.

History
The journey of success began in 1941, when Al-Hamra Store was established in Tolington Market at Mall Road Lahore. It was refurbished to Al-Fatah Store, the prestigious super store of that era, in 1958. In 1974, the second branch of Al-Fatah was established in Liberty Market, Lahore. Owing to renovation and rehabilitation process of historical places of Lahore by the government of Punjab, Tolington Market Branch had to be shifted to Shadmaan Lahore in 1990. The duration of 1985 to 1998 was quite significant in the history of Al-Fatah. In order to meet the compatibility of the modern era, many significant changes were made in Al-Fatah Store. Buildings were extended, departmentalization took place, and in order to meet the demand of increasing numbers of customers, warehouses were extended.

Al-Fatah kept on with its dedicated services, resultantly, in 2009 and new milestone was achieved with the inaugural of two branches, one in DHA Lahore and the other one in Faisalabad. This brought a tremendous response from our valuable customers that encouraged us a lot. Therefore, we plan to increase our chain of stores in future. The mega project of Al-Fatah Store Hussain Chowk Lahore is in its final stages and meets with all of the international standard requirements for a mega store. That, indeed, would be a feather in AlFatahs cap. This is merely a beginning. With the help of Almighty Allah, we humbly plan to develop a chain of stores in entire country and play our key role in the development of our society.

Vision
Al-Fatah is basically a Departmental Store & has the vision to be a Shopping Mall.

Our Mission
Our mission is to become BEST Shopping Mall in specifically in Lahore & then all over the Pakistan by dedicating our Resources to satisfy the Customers. Introduce the Best Products in the Market and give the services with the use of Latest Technology Software. As well as improve the standard and style of living and give Quality Products to the Customers. Want to be faster than our competitors in discovering & introducing innovative products in the market. Being seen best place to work, attracting & retaining talented people at all levels by creating an environment that encourages them to develop their potential.

Our Motto
We at Al-Fatah are committed day in day out to serve our clients in the best possible way. Thats why, by the grace of Almighty Allah, every new generation of Al-Fatah family has been successful in revitalizing its relationship with every upcoming generation of our customers. Its our fourth generation that is now taking up the mettle to manage this grand chain of super stores. Through our years of dedicated affiliation with our customers, our real strength, we have presented principles of success in our motto statement in the following.

Al-Fatah Upholding the horizons of customer care, quality, and variety.

Core Values Our Customer, Our King

Yes, we mean it! Our customers are our real strength. They are our drive force that encourages us to serve the society in the best possible way. That is why we always give first preference to our clients satisfaction and comfort. We provide them the best and that too in a price that is quite economical on their pocket.

Variety
Besides quality, we believe in variety too. With the fast pacing and technologically advancing era we aim to provide all variety of products to our variety of customers. So that, they do not have to rummage around for their needs. We aim to present them all under one roof.

Quality
We never compromise on quality. We believe in the best hence serve the best. We always prefer to subsidies prices for our customer to the very possible extent. But it never decays the quality of our product. We just cant think of it.

Our Products
Al-Fatah Departmental Store is a very large general store having self-service facility and check-out counters for customers. We have separate sections dealing with different product lines such as food items, garments, and cosmetics. The list of our product departments or sections is given below.

Cosmetics Crockery Decoration Electronics Gifts House ware Kids wear Lingerie Ladies' Wear Men's Wear Perfumes Sports Supermarket Toys