How to turn Big Data into Business value?

making the impossible possible

Oscar Tromp EMEA lead for SAP HANA
Internal

Speed of Business Change

Years It Took to Reach a Market Audience of 50 Million

Radio 38 years

TV 13 years

Internet 4 years

iPod 3 years

Facebook 2 years

The difficulty lies not so much in developing new ideas as in escaping from old ones (John Maynard Keynes)

2013 SAP AG. All rights reserved.

Retail & CPG

SAP HANA will deliver real-time POS insight across full landscape

2013 SAP AG. All rights reserved.

Telco
SAP HANA will deliver real time Offer Management

2013 SAP AG. All rights reserved.

SAP HANA in Action:

Query Performance in Telecommunications

10 minutes

Runs 67x faster

9 seconds
Before SAP HANA With SAP HANA

2000
stores

2
billion records

55
million dimensions

2.8 seconds
analysis processing time

Please refer to the latest HANA Hardware sizing for the latest certified hardware sizes for maximum storage size on HANA 1.0. Above tests were done in the SAP Lab with customer data-sets. 2013 SAP AG. All rights reserved. 6

Utilities
SAP HANA will deliver real-time Data Profiling as well as Grid Operational Analysis

2013 SAP AG. All rights reserved.

Manufacuring
SAP HANA will deliver real-time Margin Calculation/Analytics

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Oil & Gas

SAP HANA will deliver real-time analytics for maintenance

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Oil & Gas Complex Event Analysis

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The evolution of In-Memory at SAP

2010 SAP High-Performance Analytic Appliance

2006 SAP NetWeaver BW Accelerator (BWA) 2004 SAP NetWeaver Enterprise Search (TREX) 1999 SAP Advanced Planner and Optimizer

SAP Advanced NetWeaver High-Performance Enterprise BW Accelerator Analytic Search (BWA) Appliance Planner and Optimizer with (HANA) liveCache

Outstanding Analyze huge information query amount performance in of real-time supply chain for at unprecedented BW data from company speeds and on large partner processes volumes Search for of non-aggregated datafor across sources simultaneously TCO reduction BW -different no data. aggregations, less disk space, reduced
unstructured data (e.g. PDFs, Microsoft Office formats, HTML)

time structured data comlexety Real Create flexible information analytic for models planning based issues on real-time including and supply historic network business (e.g. ERP applications & business intelligence data) planning, data demand planning, production planning Data latency reduction shortened rollup and change runs times

Over Foundation 2000 customers for new category of applications (e.g., planning, simulation) to 1000 Customers Over Single entry point for your work significantly outperform current applications in category Minimizes data duplication
2013 SAP AG. All rights reserved. 13

SAP In-Memory computing

Todays applications execute many data intense operations in the application layer
Client

Application Layer

Data Layer

High performant apps delegate data intense operations to the in-memory computing In-Memory Computing Imperative Avoid movement of detailed data calculate first, then move results
2013 SAP AG. All rights reserved. 14

Retail
SAP HANA will deliver real-time sales promotion as it happens

2013 SAP AG. All rights reserved.

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 2013 SAP AG. All rights reserved.

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Banking
SAP HANA will deliver real-time customer profiling as it happens

2013 SAP AG. All rights reserved.

18

Banking
SAP HANA will deliver real-time customer profiling as it happens

2013 SAP AG. All rights reserved.

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Gaming
SAP HANA will deliver real-time offer management

2013 SAP AG. All rights reserved.

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Because now you can

have split second answers to complicated questions across your entire supply chain instantly change your distribution based on actual consumption and availability instantly predict customer needs and revenue opportunities

predict cash flows to manage collections, risk and shortterm borrowing in real time

2013 SAP AG. All rights reserved.

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How fast do you want to go??

Not everything should run at the speed of HANA

2013 SAP AG. All rights reserved.

24

No Limits In-Memory Computing

Lets Win Together! Have a Great 2010!

2013 SAP AG. All rights reserved.

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Thank You!
http://www.saphana.com/
Contact information: Oscar Trompe EMEA lead for SAP HANA oscar.trompe@sap.com

Gartners View

Recommendations

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