SWAD

IN
TOWN

BE

S T T A ST E

COCONUT OIL

Product Redesign

Bailey Ferrulli

Table of Contents
1. 3. 5. 6. 7. 8.
The Plan Style Guide Package Design Package Product Ad Billboard Design

The Plan
History
Raja Foods, LLC is the distributer of SWAD brand food products. I am choosing to redesign their coconut oil. Raja Foods originated in early 1990 as the procurement division for a large chain of Indian grocery stores. The growth of Raja Foods eventually became so big that they decided to create their own company. Raja Foods imports many food products from all over the world such as, England, Pakistan, China, Australia, and India. Raja Foods then went on to sell their own brands of products such as SWAD Coconut Oil. Raja Foods strongly supports culture and natural foods. This specific Coconut Oil is a product of Philippines. Coconut oil has countless uses from cooking to beauty treatments and medicinal purposes. Coconut oil has been known to enhance absorption of nutrients and improve digestion, heals dry skin, eliminates head lice, conditions hair, prevents wrinkles and bags under eyes, and much more.

Product
Raja Foods: SWAD Coconut Oil

The Plan
Big Idea to Redesign
The big idea I have to redesign this product is to make it more appealing to the eye. The product design is currently bland and simple. I want the product to stand out as a beauty and cooking product. I want to redesign it to look more modern and eye-catching. I plan on increasing sales of this product by making it standout to the women who are shopping in the grocery isles. By making this product look fresh and inviting, women will be more interested in the product and will look into the benefits and uses of coconut oil. I feel that coconut oil could be an up and coming product that women will be wanting to buy not only for cooking, but also for beauty and health enhancement as well.

Target Group
The target group I believe would be ultimately women. Mothers are often the homemakers of the family and therefore will use coconut oil to cook with. Women also tend to focus more on beauty products that will enhance their skin and hair, which coconut oil claims to do as well.

Style Guide
Palm Tree Green
R: 85 G: 99 B: 22 C: 64 M: 42 Y: 100 K: 30 Hex Color: 546215 Pantone: 371 C

Seashell Gray
R: 230 G: 231 B: 232 C: 0 M: 0 Y: 0 K: 10
Hex Color: e7e7e8 Pantone: 663 C

Seafoam Blue
R: 117 G: 197 B: 183 C: 53 M: 2 Y: 33 K: 0 Hex Color: 75c5b7 Pantone: 564 C

Coconut Brown
R: 112 G: 61 B:44 C:37 M: 74 Y: 80 K: 41 Hex Color: 6f3c2c Pantone: 7595 C

Tropical Fruit
R: 234 G: 129 B: 99 C:4 M: 61 Y: 62 K: 0 Hex Color: ea8162 Pantone: 486 C

Pineapple Yellow
R: 251 G: 245 B: 147 C: 3 M: 0 Y: 52 K: 0 Hex Color: fbf593 Pantone: 600 C

Font Heading
Headings: RomanD Regular
When used for large headings, size 40-48 points is appropriate. When used in smaller headings, size 11.5-15 points is appropriate. Make sure that the body copy and font do not clash in size. Make the two sizes a noticeable size difference apart.

Font Body
Body Copy: Garamond
Using bold for emphasis is acceptable but be used sparingly. When using body copy, size 9-11 points with a leading of 12 points is appropriate. Make sure that body copy is smaller but legible. Body copy and headings should not clash in size.

Style Guide
Logo Size
The logo should be placed either in the above center of the product label or no smaller than the size of a quarter in the product label corner. Which ever choice is acceptable as long as the product label design has a good flow and alignment. When placed on different sized products it is recommended that the logo always be set large enough to be able to read BEST TASTE IN TOWN.

Logo Color
Both the greyscale and color logo can be used on any of the products. It is recommended that the logo be placed on a contrasting background. The Logo colors may be changed to flow better with the product design.

SWAD

IN
TOWN

BE

ST T AST

SWAD

IN
TOWN

BE

ST T AST

COCONUT

Package Design

NET WT. 16 FL. OZ.

5
OIL
INGREDIENTS: Coconut Oil Nutrition Facts
Serv. Size Servings Calories Fat Cal. 1 tbsp. 32 124 124 *Percent Daily Values are based on a 2,000 calorie diet.

Amount/Serving % DV*

Amount/Serving

% DV*

Total Fat 14g 22% Cholesterol 0mg Sat. Fat 13g 65% Total Carb. 0g Trans Fat 0g Sodium 0mg Polyunsat. Fat 0g Protein 0g Monounsat. Fat 1g

0% 0% 0%

Not a significant source of Cholesterol, dietary fiber, sugars, Vitamin A, C, and calcium.

PRODUCT OF PHILLIPINES Distributed By: RAJA FOODS, LLC 8110 N. ST. Lois Skokie, IL 60076 (800) 586-SWAD & 2006 PB Brands, LLC ALL Rights Reserved

Package

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