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A STUDY ON THE CUSTOMER PREFERENCE ON HERO BIKES IN DEIVAM MOTORS,SIVAKASI. T.THIRUPPATHI (9911115129) A PROJECT REPORT Submitted to Mrs.S.

SUGANYA FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION

KALASALINGAM UNIVERSITY KRISHNANKOIL - 626190 July 2012

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION BONAFIDE CERTIFICATE Certified that this project report titled A STUDY ON THE CUSTOMER PREFERENCE ON HERO BIKES IN DEIVAM MOTORS,SIVAKASI. is the bonafide work of MR.THIRUPPATHI who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

Signature of the Guide:

Head of the Department

Mrs.S.SUGANYA Place: Krishnankoil Date:

ACKNOWLEDGEMENT

am

extremely

thankful

and

indebted

to

the

Correspondent

T.KALASALINGAM, B.com and the Vice-chancellor Dr. M. VENKATESULU who had provided me all the facilities to complete my project. I acknowledge with a sense of gratitude of sincere thanks to head of the department of business administration, DR.M.JEYAKUMARAN, Ph.D., who had provided me all the facilities to complete my project. I am much obliged to MRS.S.SUGANYA who is my project guide, for extending her support and encouraging by giving constructive criticism during the project period. I hearty thank Mr. RAM MURTHI, Marketing Manager of RK Bajaj for showing tremendous patience and giving full freedom in guiding me towards the successful completion of my first year summer Project. I owe special thanks to all the staff members of the business administration department. More than teachers, they have all been real friends to me. I thank them for sharing their knowledge with me. In a special way, I submit my grateful thanks to my parents who provided me all the supports throughout the period of project development. I also render my deep thanks to my friends and well wishers who had been a source of encouragement throughout the period of training. Last but not least my prayers and thanks to the almighty without whom the work would not have materialized.

T.THIRUPPATHI

DECLARATION

T.THIRUPPATHI (9911115129) hereby declare that the project work titled A STUDY ON THE CUSTOMER PREFERENCE ON HERO BIKES IN DEIVAM MOTORS,SIVAKASI. is the original work done by me and submitted to the Master of Business Administration under the supervision of Mrs.S.Suganya, Head Of The Department, Department Of Management Studies, Kalasalingam University, Krishnankoil.