Connectivity Connectivity: Think Inside The Box

Connectivity
Think Inside The Box
Canada Post Canada Post @DM_CanPost
Date: 04/02/2013
Analysis of the session 'Connectivity' created with Tweet Category
OVERVIEW
Think Inside the Box
Session Connectivity
Canada Post @DM_CanPost
Introduction: Report about the Twitter activity of the #ITB13, an event organized by Canada Post whose main topic was the connectivity. High impact of the hashtag in Twitter.
Statistics
Categories total tweets
256
Retweets Links
54
Replies Pictures
users
88 4
Tweets Checkins
120 0
11 33
Category Other Pictures Max Valiquette Positive Scott&Dean Anna Percy-Dove Ryan Harper Paul Tedesco Rest of categories
1.334.579 Impressions
Potential impact Users Potential reach
Tweets per user
4,7
Total tweets 63 50 31 28 16 14 14 11 29
% 25 20 12 11 6 5 5 4 11
Original Tweets 37 33 19 22 9 9 9 9 21
RT 26 17 12 6 7 5 5 2 8
Users 31 14 12 18 13 9 7 7 20
96.329
Followers per user
1.784
Charts
num. tweets
Most Active Users

52 47 43 33 25 13 5 7 30
TheSocialCMO
tweets
35
30564
DM_CanPost
followers
tweets followers
15:32 16:03 16:33 17:04 17:34 18:05 18:36
34
18
14:31 2 apr
15:02
time
denisleftakis
tweets followers
num. users
12
30
294
7 6 5 4 3 2 3 3 2 1 0 3 3
4
>10000
TheSamSheppard
tweets followers
27
244
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6
AlexConde
tweets followers
13
num. tweets per user
2927
JeffAshcroft
tweets
>5 5 4 3 2 1 2 6 1 4
11
11
11987
marycochrane
followers
30
num. users
tweets followers
11
384
CATEGORIES
Categories Rankings Potential Reach Other Max Valiquette Pictures Number of impressions Other Max Valiquette Pictures Number of users Other Positive Pictures Number of tweets Other Pictures Positive Retweets Other Pictures Max Valiquette
4 5
Ryan Harper Links
4 5
Ryan Harper Links
4 5
Scott&Dean Max Valiquette
4 5
Max Valiquette Replies
4 5
Scott&Dean Positive
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Other Pictures Max Valiquette Positive Scott&Dean Anna Percy-Dove Ryan Harper Paul Tedesco Replies Jennifer Campbell Links Total tweets 63 50 31 28 16 14 14 11 11 9 9 % 25 20 12 11 6 5 5 4 4 4 4 Original Tweets 37 33 19 22 9 9 9 9 11 6 4 RT 26 17 12 6 7 5 5 2 0 3 5 Users 31 14 12 18 13 9 7 7 8 8 4 Impressions 381.924 225.645 295.882 49.067 38.855 69.234 99.944 62.944 11.246 6.234 93.604 Potential Reach 59.268 54.217 48.606 41.816 38.349 35.011 37.596 31.648 7.641 6.216 32.146 Tweets/ User 2,0 3,6 2,6 1,6 1,2 1,6 2,0 1,6 1,4 1,1 2,2 Followers/ User 1.911 3.872 4.050 2.323 2.949 3.890 5.370 4.521 955 777 8.036
USERS
Statistics
54
Number of users Top 5 users Most active users
TheSocialCMO
5,4
Number of users per category
4,7
Number of tweets per user
24.714
Number of impressions per user
Most popular users

TheSocialCMO
Users with the highest impact

TheSocialCMO
35
tweets DM_CanPost loisgeller
30.564
followers
1.069.740
impressions JeffAshcroft
34
tweets denisleftakis JeffAshcroft
20.214
followers
131.857
impressions AlexConde
30
tweets
11.987
followers
38.051
impressions
4 5
TheSamSheppard
27
tweets AlexConde
4 5
Nickyhants
3.764
followers maxvaliquette
4 5
loisgeller
20.214
impressions RentfrockRepeat
13
tweets
3.416
followers
13.170
impressions
Most participative users

DM_CanPost
Retwitters
TheSocialCMO
Most original users

TheSamSheppard
9
num. categories AlexConde DM_CanPost
31
num. of RTs DM_CanPost
27
original tweets
8
num. categories TheSocialCMO JeffAshcroft
8
num. of RTs denisleftakis
26
original tweets
8
num. categories
8
num. of RTs
26
original tweets
4 5
Charts
denisleftakis
8
num. categories TheSamSheppard
4 5
AlexConde
5
num. of RTs ParmieP
4 5
marycochrane
9
original tweets AlexConde
7
num. categories
4
num. of RTs
8
original tweets
1784
Followers per user
13 9 9
13
HIGH INFLUENCE
influence level
Very low 0 to 10 followers
Low 10 to 50 followers
Medium-low 50 to 200 followers
Medium 200 to 500 followers
Medium-high High 500 to 1000 1000 to 5000 followers followers
Very high >5000 followers
Highlighted tweets
Canada Post DM @DM_CanPost
14:39 - 02 Apr 13
Cat.: Scott&Dean
AlexConde @AlexConde
14:07 - 02 Apr 13
Cat.: Scott&Dean
Next up - Scott Pinkney and Dean Maruna: Direct Mail "It Just Makes 5 Senses #itb13
Direct Mail is fundamentally about putting an experience in someone's hands. #itb13
Sam Sheppard @TheSamSheppard
16:22 - 02 Apr 13
Cat.: Ryan Harper
The Social CMO @TheSocialCMO
16:11 - 02 Apr 13
Cat.: Ryan Harper
Print is the NEW media! Yeah!!! #itb13 #directmail @DM_canpost
By combining print with digital assets through creation of direct mail marketing 'Print is becoming the new media!' ~ Ryan Harper #ITB13
13:46 - 02 Apr 13
Cat.: Positive
mary cochrane @marycochrane
12:01 - 02 Apr 13
Cat.: Positive
Enjoying the @dm_canadapost #itb13 event at the Carlu.
@DM_CanPost looking forward to a great event #ITB13
16:01 - 02 Apr 13
Cat.: Paul Tedesco
15:54 - 02 Apr 13
Cat.: Paul Tedesco
"Offer gain without pain" for your customers! - put your customers first! words of wisdom from @Paul_Tedecous #itb13
Going to learn some responsible engagement from Paul Tedesco. Maybe. #itb13 @dm_canpost
Jennifer Kay @kers10s
14:25 - 02 Apr 13
Cat.: Max Valiquette
14:04 - 02 Apr 13
Great presentation from Fred Savage - I mean, @maxvaliquette! #strategy #innovation #ITB13
Fantastic discussion about the development of the prolonged pre adult life stage from @maxvaliquette. #itb13
Megs @MegsAmodeo
13:58 - 02 Apr 13
13:54 - 02 Apr 13
"@DM_CanPost: 90% of our youth today have access to a mobile device...wow! @maxvaliquette #itb13" this is crazy!
"Fun for the whole family" is being replaced by "Cool for the whole family" @MaxValiquette #itb13
Nadine Chevolleau @nchevolleau
14:26 - 02 Apr 13
Cat.: Jennifer Campbell
Rent frock Repeat @RentfrockRepeat
13:25 - 02 Apr 13
Cat.: Jennifer Campbell
"44% of 20-29 year olds still live at home." #ITB13 stat from Canada Post Think Inside the Box
Jennifer Campbell talking DM @dm_canadapost #ITB13 and giving us a warm welcome.
15:47 - 02 Apr 13
Cat.: Anna Percy-Dove
15:37 - 02 Apr 13
Cat.: Anna Percy-Dove
Very clever RFID embedded luggage tags used by Virgin in the UK to customise screens in the airport #itb13 @dm_canpost
Hoping for some Aussie rock 'n roll from Anna Percy-Dove at Elvis Communcation #itb13 @dm_canpost
CONCLUSIONS
High activity of the hashtag, with more than 250 tweets registered during the morning.
A potential impact of 1.334.579 impressions.
Participative users with an average of 5 tweets.
High influence of the users.
Most popular user: @TheSocialCMO
Most original user: @TheSamSheppard
Most mention speaker: @MaxValiquette
Annexes
TWEETS BY CATEGORY
Category
Max Valiquette
Tweets related with Max Valiquette
Most Active Users
19
tweets Tweets from this category
12
users
12
retweets
48.606 295.882
potential reach potential impact
1,6
tweets / user
1. TheSocialCMO 2. JeffAshcroft 3. TheSamSheppard 4. DM_CanPost 5. AlexConde
13:42 - 02 Apr 13
Jeff Ashcroft @JeffAshcroft
13:51 - 02 Apr 13
Hoping to learn some trendy Canadian youth speak from Max Valiquette at #itb13 @DM_CanPost #downwiththekids
Interesting factoid 5X5 Five 5 year groups between 10 & 34 make up equal %'s of Cdn population ~ @MaxValiquette #ITB13
13:54 - 02 Apr 13
13:57 - 02 Apr 13
"Fun for the whole family" is being replaced by "Cool for the whole family" @MaxValiquette #itb13
90% of our youth today have access to a mobile device...wow! @maxvaliquette #itb13
Megs @MegsAmodeo
13:58 - 02 Apr 13
13:59 - 02 Apr 13
"@DM_CanPost: 90% of our youth today have access to a mobile device...wow! @maxvaliquette #itb13" this is crazy!
Max Valiquette engaging with all ages in his perky presentation on youth @DM_CanPost #itb13
14:01 - 02 Apr 13
14:03 - 02 Apr 13
Worryingly, 44% of 20-29 year olds in Canada still live with parents @maxvaliquette @DM_CanPost #itb13
We have moved from a "world of me" to a "world of we" - the impact of social media @maxvaliquette #itb13
14:04 - 02 Apr 13
14:06 - 02 Apr 13
Fantastic discussion about the development of the prolonged pre adult life stage from @maxvaliquette. #itb13
"It's that film where Michael Cera plays an awkward Kid." @maxvaliquette #itb13
14:10 - 02 Apr 13
14:20 - 02 Apr 13
"Change is all about technology" - the iPod has changed 17 times in 10 years! @maxvaliquette #itb13
Analog culture is not anti-digital, it's about the re-humanization of digital at intersection of analog and digital ~ @MaxValiquette #ITB13
14:21 - 02 Apr 13
14:24 - 02 Apr 13
Vinyl sales are actually increasing! @maxvaliquette @dm_canpost #itb13
Direct mail needs to create an immediate and shareable experience @maxvaliquette @dm_canpost #itb13
14:25 - 02 Apr 13
Julia Wong @gadv_JuliaW

More about millennials with Max Valiquette! #ITB13
14:25 - 02 Apr 13
Great presentation from Fred Savage - I mean, @maxvaliquette! #strategy #innovation #ITB13
Jeff Ashcroft @JeffAshcroft
14:26 - 02 Apr 13
kerri minns @kerriminns
14:29 - 02 Apr 13
Analog and Digital are becoming BFFs! ~ @MaxValiquette at @DM_CanPost Think Inside the Box #ITB13
Awesome presentation from @maxvaliquette this morning on Millennials. A lot sounds familar - apparently I'm on track with my timing! #itb13
Tweet Category Data @TweetCategoryDT
15:00 - 02 Apr 13
During @maxvaliquette intervention weve registred 25 tweets from 10 users. Also, we've registred 10 positive tweets about the event. #ITB13
TWEETS BY CATEGORY
Category
Positive
Positive Tweets
Most Active Users
22
18
users
6
retweets
41.816
potential reach
49.067
potential impact
1,2
tweets / user
1. AlexConde 2. DM_CanPost 3. MegsAmodeo 4. denisleftakis 5. ParmieP
mary cochrane @marycochrane
12:01 - 02 Apr 13
Stacey Cummings @StaceyCummings

Really great ideas from tradeshow exhibitors #itb13
12:04 - 02 Apr 13
@DM_CanPost looking forward to a great event #ITB13
Tim Leys @Tim_CiG
12:15 - 02 Apr 13
Jim Green @jgreen407
12:32 - 02 Apr 13
@DM_CanPost Happy to be at the Canada Post Think Inside The Box conference. Come check out the CPC data in intelligent view3 #itb13
Here at Think Inside the Box. Looking forward to an interesting day.#itb13
Joelle Hamilton @Joelle_CanPost
13:28 - 02 Apr 13

Thanks to our sponsors!! #itb13
13:28 - 02 Apr 13
#CanadaPost's Think Inside the Box event is happening in #Toronto right now! Wish I was there! #itb13
13:28 - 02 Apr 13
Diane Holmes @mydogrocksdotca

At a great @DM_CanPost event. #ITB13
13:31 - 02 Apr 13
Thank you to our sponsors - Lithocolor, Environics, CIG, Mintel and ICOM #itb13
13:36 - 02 Apr 13
13:37 - 02 Apr 13
.@RentfrockRepeat amazing that we have been around for 250 years isn't it! Glad you can join us today and enjoy! #itb13
Big points to @dm_canpost for the excellent breakfast spread at #itb13 #fulltummy
Brad Terakita @terakita_b

Love the recycled notebook and pen. #itb13
13:40 - 02 Apr 13
13:46 - 02 Apr 13
Enjoying the @dm_canadapost #itb13 event at the Carlu.
Parm/MontanaRidge @ParmieP
13:58 - 02 Apr 13
Parm/MontanaRidge @ParmieP
14:08 - 02 Apr 13
Learning today: At the Inside the box event by Canada Post @DM_CanPost #itb13
Thanks already picked up good stuff. @DM_CanPost: .@ParmieP Welcome to the event and hope you learn lots today! #itb13
Stacey Cummings @StaceyCummings

@maxvaliquette very entertaining speaking at #itb13
14:17 - 02 Apr 13
14:20 - 02 Apr 13
Analog culture is a fascinating trend of re-humanization and offers interesting marketing options. #itb13
10
Megs @MegsAmodeo
About to learn about direct marketing #itb13
14:42 - 02 Apr 13
14:50 - 02 Apr 13
Interesting...using sound in direct mail, what a great idea! #itb13
Denis Leftakis @denisleftakis
15:02 - 02 Apr 13
15:50 - 02 Apr 13
The senses how important in print thanks @ImpPubCite #itb13
Wonderful meetings with think inside the box participants #itb13
Megs @MegsAmodeo
Loving all these DM ideas #itb13
16:16 - 02 Apr 13
Megs @MegsAmodeo
Love the idea of tying in direct mail with digital! #itb13
16:22 - 02 Apr 13
11
TWEETS BY CATEGORY
Category
Scott&Dean
Tweets related with Scott Pinkney and Dean Maruna
Most Active Users
9
13
users
7
retweets
38.349
potential reach
38.855
potential impact
0,7
tweets / user
1. TheSamSheppard 2. DM_CanPost 3. AlexConde 4. CarrieTechTweet 5. RentfrockRepeat
14:07 - 02 Apr 13
14:15 - 02 Apr 13
Direct Mail is fundamentally about putting an experience in someone's hands. #itb13
"You have one new friend request from Jesus. Confirm or ignore" #itb13 @DM_CanPost
14:24 - 02 Apr 13
14:39 - 02 Apr 13
Direct Mail works when it is timely, relevant and targeted. #ITB13
Some direct mail 101 from @environicsa #itb13 @dm_canpost
14:39 - 02 Apr 13
14:41 - 02 Apr 13
Next up - Scott Pinkney and Dean Maruna: Direct Mail "It Just Makes 5 Senses #itb13
Apparently "technical difficulties" includes missing laptops. Poor chaps from OgilvyOne @dm_canpost #itb13
14:47 - 02 Apr 13
15:03 - 02 Apr 13
I'm getting some ideas about using surprising sounds in DM. Perhaps I could shout boo when people open it? #itb13 @dm_canpost
"Tell me and I'll forget. Show me and I might remember. Involve me and I'll understand." - Benjamin Franklin #ITB13
Julia Wong @gadv_JuliaW
15:05 - 02 Apr 13
Lesson in DM: "Tell me and I forget, teach me and I may remember, involve me and I learn" -Ben Franklin #ITB13
13
TWEETS BY CATEGORY
Category
Anna Percy-Dove
Tweets related with Anna Percy-Dove
Most Active Users
9
9
users
5
retweets
35.011
potential reach
69.234
potential impact
1,0
tweets / user
1. TheSamSheppard 2. AlexConde 3. TheSocialCMO 4. DM_CanPost 5. DM_Sebastian
14:52 - 02 Apr 13
14:58 - 02 Apr 13
A positive sound can affect your mood by as much as 65%. So THAT'S why we listen to sweet elevator music while on hold! #lionelrichie #ITB13
Our mood will increase by 23% when we're exposed to a positive taste. #itb13
15:00 - 02 Apr 13
15:18 - 02 Apr 13
Mood altering direct mail marketing pieces using scent, touch, taste and smell being shared by @OgilvyOne at @DM_CanPost #ITB13
Hearing lots of British accents here today. Makes me feel less special. #itb13 @dm_canpost
15:37 - 02 Apr 13
Sebastian Gonzalez @DM_Sebastian
15:43 - 02 Apr 13
Hoping for some Aussie rock 'n roll from Anna Percy-Dove at Elvis Communcation #itb13 @dm_canpost
Direct Mail #connects us with our audience, integrated mail allows us to #stayconnected with our audience #ITB13 @DM_CanPost
15:47 - 02 Apr 13
15:49 - 02 Apr 13
Very clever RFID embedded luggage tags used by Virgin in the UK to customise screens in the airport #itb13 @dm_canpost
Proud to see the UK leading some innovative marketing ideas #itb13 @dm_canpost #rulebrittania
Farid Kassam @faridkassam
15:54 - 02 Apr 13
@dalesimpson "@TheSamSheppard: RFID embedded luggage tags used by Virgin in the UK to customise screens in the airport #itb13 @dm_canpost"
15
TWEETS BY CATEGORY
Category
Ryan Harper
Tweets related with Ryan Harper
Most Active Users
9
7
users
5
retweets
37.596
potential reach
99.944
potential impact
1,3
tweets / user
1. TheSamSheppard 2. TheSocialCMO 3. Nickyhants 4. SpliceMarketing 5. denisleftakis
16:05 - 02 Apr 13
16:10 - 02 Apr 13
About to be presented to by the "Swiss army knife" of marketers. Exciting! #itb13 @dm_canpost
Mmmm baskets of chickens....Ryan Harper is making me "peckish" #itb13 #badpun @dm_canpost
16:11 - 02 Apr 13
16:18 - 02 Apr 13
By combining print with digital assets through creation of direct mail marketing 'Print is becoming the new media!' ~ Ryan Harper #ITB13
Ryan Harper likes big boats and he cannot lie... #itb13 @DM_canpost
16:20 - 02 Apr 13
16:22 - 02 Apr 13
Hearing about @blippar rival VERUS from Ryan Harper #itb13 #augmentedreality @DM_canpost
Nice A/R from #aiim #itb13 print is more alive than ever !
16:22 - 02 Apr 13
16:22 - 02 Apr 13
Print is the new media - augmented reality comes to life from a print ad! Very cool #itb13
Print is the NEW media! Yeah!!! #itb13 #directmail @DM_canpost
16:23 - 02 Apr 13
Things just got sexy with "physical engagement" #itb13 @DM_canpost
17
TWEETS BY CATEGORY
Category
Paul Tedesco
Tweets related with Paul Tedesco
Most Active Users
9
7
users
2
retweets
31.648
potential reach
62.944
potential impact
1,3
tweets / user
1. TheSamSheppard 2. TheSocialCMO 3. DM_CanPost 4. DM_Sebastian 5. denisleftakis
14:57 - 02 Apr 13
15:12 - 02 Apr 13
Think they need the Oscars Jaws music to keep things moving #itb13 @dm_canpost
Direct mail may not be a dying piece of the marketing mix after all. #itb13 #directmarketing
15:52 - 02 Apr 13
15:54 - 02 Apr 13
Paul tedesco rapp Canada our next speaker #itb13 can he be responsible ;)
Going to learn some responsible engagement from Paul Tedesco. Maybe. #itb13 @dm_canpost
15:56 - 02 Apr 13
15:57 - 02 Apr 13
Bonus points for cute panda picture from Paul Tedesco. Definitely makes me feel more responsible. #itb13 @dm_canpost
"No one cares how much you know, until they know how much you care." - Theodore Roosevelt #quote #ITB13
16:01 - 02 Apr 13
Sebastian Gonzalez @DM_Sebastian
16:01 - 02 Apr 13
Offer gain without pain? Paul Tedesco is turning the world on its head! #itb13 @dm_canpost
DYK - Lips are 100 times more sensitive than the tips of the fingers, how do we get DM to our lips? #ITB13 @DM_CanPost
16:01 - 02 Apr 13
"Offer gain without pain" for your customers! - put your customers first! words of wisdom from @Paul_Tedecous #itb13
19
TWEETS BY CATEGORY
Category
Jennifer Campbell
Tweets related with Jennifer Campbell
Most Active Users
6
8
users
3
retweets
6.216
potential reach
6.234
potential impact
0,8
tweets / user
1. DM_CanPost 2. AlexConde 3. Joelle_CanPost 4. ParmieP 5. RentfrockRepeat
13:13 - 02 Apr 13
Joelle Hamilton @Joelle_CanPost
13:17 - 02 Apr 13
Event is about to start - up first Jennifer Campbell, GM Direct Marketing Strategy, Canada Post #itb13
Break a leg! :) "@DM_CanPost: Event is about to start - up first Jennifer Campbell, GM Direct Marketing Strategy, Canada Post #itb13"
13:25 - 02 Apr 13
13:48 - 02 Apr 13
Jennifer Campbell talking DM @dm_canadapost #ITB13 and giving us a warm welcome.
Quick fact to make some friends feel better: 44% of kids 20-29 still live in their family home - you're not alone! #ITB13
Nadine Chevolleau @nchevolleau
14:26 - 02 Apr 13
Allison Fraser @osowired
14:27 - 02 Apr 13
"44% of 20-29 year olds still live at home." #ITB13 stat from Canada Post Think Inside the Box
44% of 20-29 year olds are still living at home. @DM_CanPost #itb13
21
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
23
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
24

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Connectivity

Think Inside The Box

Canada Post Canada Post @DM_CanPost

Analysis of the session 'Connectivity' created with Tweet Category

Canada Post @DM_CanPost

Categories total tweets

Tweets per user

Followers per user

Most Active Users

num. tweets per user

Analysis of the session 'Connectivity' created with Tweet Category

Ryan Harper Links

Ryan Harper Links

Scott&Dean Max Valiquette

Max Valiquette Replies

Analysis of the session 'Connectivity' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Very low 0 to 10 followers

Medium-low 50 to 200 followers

Medium 200 to 500 followers

Medium-high High 500 to 1000 1000 to 5000 followers followers

Very high >5000 followers

Analysis of the session 'Connectivity' created with Tweet Category

Direct Mail is fundamentally about putting an experience in someone's hands. #itb13

Sam Sheppard @TheSamSheppard

Cat.: Ryan Harper

The Social CMO @TheSocialCMO

Cat.: Ryan Harper

Print is the NEW media! Yeah!!! #itb13 #directmail @DM_canpost

mary cochrane @marycochrane

Enjoying the @dm_canadapost #itb13 event at the Carlu.

@DM_CanPost looking forward to a great event #ITB13

Canada Post DM @DM_CanPost

Cat.: Paul Tedesco

Sam Sheppard @TheSamSheppard

Cat.: Paul Tedesco

Jennifer Kay @kers10s

Cat.: Max Valiquette

Cat.: Max Valiquette

Cat.: Max Valiquette

Canada Post DM @DM_CanPost

Cat.: Max Valiquette

Nadine Chevolleau @nchevolleau

Cat.: Jennifer Campbell

Rent frock Repeat @RentfrockRepeat

Cat.: Jennifer Campbell

Jennifer Campbell talking DM @dm_canadapost #ITB13 and giving us a warm welcome.

Sam Sheppard @TheSamSheppard

Cat.: Anna Percy-Dove

Sam Sheppard @TheSamSheppard

Cat.: Anna Percy-Dove

Analysis of the session 'Connectivity' created with Tweet Category

A potential impact of 1.334.579 impressions.

Participative users with an average of 5 tweets.

High influence of the users.

Most popular user: @TheSocialCMO

Most original user: @TheSamSheppard

Most mention speaker: @MaxValiquette

Analysis of the session 'Connectivity' created with Tweet Category