RESEARCH PROJECT ON

ACKNOWLEDGEMENT Gratitude is the hardest of emotions to express and one often does not find adequate words
to convey what one feels and trying to express it The present project file is an amalgamated of various thoughts and experiences .The successful completion of this project report would have not been possible without the help and guidance of number of people and specially to my project guide .I take this opportunity to thank all those who have directly and indirectly inspired, directed and helped me towards successful completion of this project report.

Mahinder singh

DECLARATION

I hereby declare that, the project entitled Promotional strategy and effectiveness with regard to a2 segment of cars assigned to me for the partial fulfillment of MBA degree from Kurukshetra University, Kurukshetra. The work is originally completed by me and the information provided in the study is authentic to the best of my knowledge. This study has not been submitted to any other institution or university for the award of any other degree.

Mahinder singh

PREFACE
Research Project is the bridge for a student that takes him from his theoretical knowledge world to practical industry world. The main purpose of it is to expose for industrial and business environment, which cannot be possible in the classroom. The advantages of this sort of integration, which promotes guided to corporate culture, functional, social and norms along with formal teaching are numerous. 1) To bridge the gap between theory and practical. 2) To install the feeling of belongingness and acceptance. 3) To help the student to develop the better understanding of the concept and questions already raised or to be raised subsequently during their research period.

CONTENTS
Chapter-1 Industry profile Automobile Industry Indian Automobile Industry Chapter -2 Chapter -3 Preference and consumer Behavior Chapter-4 Chapter-5 Chapter -6 Chapter -7 Chapter -8 Chapter -9 Chapter -10 Chapter -11 Chapter -12 Chapter -13 Objectives of the study Research Methodology Sampling Plan Sampling Design Data Analysis & Interpretation Limitations of the study Recommendations Conclusion Bibliography Appendix Company profile Introduction to Consumer

AUTOMOBILE INDUSTRY In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. Industry Overview
Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of India has come a long way. During its early stages the auto industry was overlooked by the then Government and the policies were also not favorable. The liberalization policy and various tax reliefs by the Govt. of India in recent years has made remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently growing at the pace of around 18 % per annum, has become a hot destination for global auto players like Volvo, General Motors and Ford. A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the 'canvas' of Indian economy. Today Indian automotive industry is fully capable of producing various kinds of vehicles and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.

Snippets

The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry. Within two-wheelers, motorcycles contribute 80% of the segment size. Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%). Tata Motors dominates over 60% of the Indian commercial vehicle market. 2/3rd of auto component production is consumed directly by OEMs. India is the largest three-wheeler market in the world. India is the largest two-wheeler manufacturer in the world. India is the second largest tractor manufacturer in the world. India is the fifth largest commercial vehicle manufacturer in the world. The number one global motorcycle manufacturer is in India. India is the fourth largest car market in Asia - recently crossed the 1 million mark.

Segment Know-how

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport, Bajaj is the leader by making 68% of the threewheelers. Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in passenger cars and is a complete monopoly in multi purpose vehicles. In utility vehicles Mahindra holds 42% share. In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

Miscellaneous

Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall of the country by the second half of 2008. It would be set up by city-based Prajay Engineers Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile financing institutions and insurance services to create a complete range of services required for both auto companies and customers. It will also have a multi-purpose convention centre for auto fairs and product launches.

Cars by Price Range Under Rs. 3 Lakhs

Maruti 800, Alto, Omni Reva Ambassador Fiat Palio Hyundai Santro, Getz Chevrolet Opel Corsa Maruti Zen, Wagon R, Versa, Esteem, Gypsy Ford Icon & Fiesta Tata Indica, Indigo XL, Indigo Marina Chevrolet Swing, Optra Magnum, Tavera Hyundai Accent, Elantra Mahindra Scorpio Maruti Baleno Toyota Innova Tata Safari Mitsubishi Lancer, Mitsubishi Cedia Honda City ZX Mahindra Bolero Hyundai Sonata Embera Toyota Corolla Ford Mondeo & Endeavour Chevrolet Forester

Rs. 3-5 Lakhs

Rs. 5-10 Lakhs

Rs. 10-15 Lakhs

Skoda Octavia & Combi Honda Civic Honda CR-V Maruti Suzuki Grand Vitara Terracan & Tucson Mitsubishi Pajero Audi A4 Opel Vectra Honda Accord Mercedes C Class Toyota Camry Audi A6, A8 & Audi TT BMW X5, 5 Series & 7 Series Mercedes E Class, S Class, SLK, SL & CLS-Class Porsche Boxster, Cayenne, 911 Carrera & Cayman S Toyota Prado Bentley Arnage, Bentley Continental GT & Flying Spur Rolls Royce Phantom Maybach

Rs. 15-30 Lakh

Rs. 30-90 Lakhs

Above Rs. 1 Crore

INDIAN AUTOMOBILE INDUSTRY During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes . In Brief
The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernization process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century truned, three cars were imported in Mumbai (India). Within decade there were total of 1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the begining of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600s small steam-powered engine models was developed, but it took another century before a full-sized engine-powered vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford's first experimental car that same year.

One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style rather than speed.

During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder engine and an aluminum body.

The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their predecessors. The 1940s saw features like automatic transmission, sealed-beam headlights, and tubeless tires.

INDUSTRY INVESTMENT

According to Commerce Minister Kamal Nath, India is an attractive destination for global auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India, despite the absence of specific trade agreements.

Current Scenario

On the cost front of Indian automobile industry, OEMs are eyeing India in a big way, investing to source products and components at significant discounts to home market. On the revenue side, OEMs are active in the booming passenger car market in India.

Overview

Snippets

By 2010, India is expected to witness over Rs 30,000 crore of investment. Maruti Udyog has set up the second car with an investment of Rs 6,500 crore. Hyundai will bring in more than Rs 3,800 crore to India. Tata Motors will be investing Rs 2,000 crore in its small car project. General Motors will be investing Rs 100 crore and Ford about Rs 350 crore. Ashok Leyland and Tata Motors have each announced over Rs 1,000 crore of investment.

Why India The economy of India is emerging. The following table shows the ranking of India in the past four years.

Rank 1 2 3 4 5 6 7

2007 China India Thailand Vietnam USA Russia Korea China

2006 China Thailand India Vietnam USA Russia Indonesia

2005 China Thailand USA Vietnam India Indonesia Korea

2004 Thailand USA Indonesia Vietnam India Korea

INDIAN AUTOMOBILE INDUSTRY GROWTH The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per cent. Current Scenario

The Indian automobile industry crossed a landmark with total vehicle production of 10 million units. Car sales was 8,82,094 units against 8,20,179 units in 2004-05. The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2004-05. Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2004-05.

Overview Snippets

India, sourcing base for global auto majors. Passenger car and motorcycle segment is set to grow by 8-9%. The two-wheeler segment will clock 11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent. Estimated component market size is US$ 6.7 bn.

Facts & Figures India, in auto sector, is turning to be a sourcing base for the global auto majors. The passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming couple of years, says the ICRA report. The industry is likely to maintain the growth momentum picked up in 200203.

The ICRA's analysis points on the auto sector that the passenger car market in the country was inching towards cars with higher displacements. The sports-utility-vehicle (SUV) that was getting crowded everyday, would witness intense competition as many SUVs had been competitively priced, the report said. Honda, Suzuki, General Motors and Hyundai, the global automakers had already launched their premium SUVs in the market to broaden their portfolio and create product excitement in the segment estimated at about 10,000 units annually. In the two-wheeler segment, according to the report, the motorcycles would clock 11.5 per cent rise during 2004-2007 over its siblings-scooters and mopeds. Scooters sales would decelerate and mopeds would also see the same. Overseas market would present huge opportunities for the two-wheeler makers. The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy commercial vehicles market would rise at 5.5 per cent and sales of light buses and trucks would achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per cent. Indian Auto Market Growth for the year 2005-06

The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as against 78,97,629 units in 2004-05. The automotive industry crossed a landmark with total vehicle production of 10 million units. According to the Society of Indian Automobile Manufacturers (SIAM), car sales was 8,82,094 units against 8,20,179 units in 2004-05. The growth of domestic passenger car market was 7.5 per cent Car exports stood at 1,70,193 units against 1,60,670 units in 2004-05. The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2004-05.

Motorcycles had the upward march, 17.1 per cent in domestic market touching 58,15,417 units against 49,64,753 units in 2004-05. Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in 2004-05. Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2004-05. Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23 per cent growth in the year ended March 31, 2005. Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1, 19,924 units in 2004-05. Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in 2004-05.

Auto Component Market The Indian auto parts industry is significantly fragmented with a large number of players having a turnover of less than US$10 million per year. The industry directly employs about 2,50,000 people and has an annual turnover over US$ 56.3 billion.

Estimated market size - US$ 6.7 bn Estimated market size by 2012 - US$ 17 bn Projected CAGR - 15%

Note: Nearly two-thirds of the auto component production is consumed directly by Original Equipment Manufacturers (OEMs). Market Advantage

Fast paced urbanization to rise from 28% to 40% by 2020. Upward migration of household income levels. Middle class expanding by 30-40 million every year. Growing working population.

INDIAN AUTOMOBILE COMPANIES India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. Current Scenario

Hero Honda is the largest manufacturer of motorcycles. Hyundai Motors India is the second largest player in passenger car market. Sundram Fasteners, Sundaram Clayton, Bharat Forge and Rico Auto supplies components to global majors like Ford, General Motors and Land Rover. Tata Motors is the fifth largest medium & heavy commercial vehicle manufacturer in the world.

Overview Snippets

In 1980s Hindustan Motors (HM) was leading car manufacturer in India. HM is popular with its Ambassador model. In 1970s, Sanjay Gandhi, son of Indira Gandhi envisioned "People's Car." Maruti Udyog Ltd. was set up to manufacture budget cars. In 1993 foreign auto makers entered the Indian market.

Facts & Figures The onset of automobile industry in India saw companies like Hindustan Motors, Premier Automobiles and Standard Motors catering to the manufacture of automobiles for Indian customers. The era, 1950s - early 1990s was known as 'license raj,' when India was closed to the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales until the 1980s, when the industry was opened up from protection. HM, joint venture with Mitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador. Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. The cabinet passed a unanimous resolution for the development and production of a "People's Car." It was christened Maruti Limited. However, the company as Maruti

Udyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went on sale in 1983. By 1993 it sold up to 1,96,820 cars. 1991, the liberalisation of the Indian economy opened the market for foreign automobile makers to venture in India. The license raj ended in 1993 and many foreign players entered the Indian market by way of Joint ventures, collaborations or wholly owned subsidiary.

Global Players in India: Segments Cars/ SUVs

Companies Suzuki Honda Toyota Mitsubishi GM Ford TVS Hero Honda Bajaj Auto Tata Ashok Leyland Tatra Eicher-Mitsubishi Escorts M&M L&T Punjab Tractors

Daimler-Chrysler Skoda Fiat Hyundai Tata M&M Yamaha Kinetic LML Swaraj Mazda Mahindra & Mahindra Volvo New Holland ITL-Renault John-Deere Steyr

Two-wheelers

CVs

Tractors

Manufacturing Hub in India:

Company Hyundai Skoda Ford Mitsubishi & Yamaha Maruti Suzuki Honda

Particulars Export Base for Small Cars. Hub for exports of cars to neighbouring countries. Exporting CKDs of Ikon to South Africa & other countries. Hub for 125 cc Motorcycles. Exports cars to EU. Hub for two-wheelers exports.

Manufacturing Hub for Components: Company Toyota Motor Daimier Chrysler Ford Fiat

Particulars

Global Hub for Transmission Sourcing more than 70 million Euro Full Fledged Component Sourcing Team Sourcing Components.

MARUTI UDYOG LTD. (MUL)

" Count on Us" - Maruti Suzuki

Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen. Quick Facts Year of Establishment Vision Industry Listings & its codes February 1981 "The Leader in The Indian Automobile Industry, Creating Customer Delight and Shareholder's Wealth; A pride of India." Automotive - Four Wheelers BSE - Code: 532500 NSE - Code: MARUTI Bloomberg: MUL@IN Reuters: MRTI.BO With Suzuki Motor Company, now Suzuki Motor Corporation, of Japan in October 1982. 11th Floor, Jeevan Prakash 25, Kasturba Gandhi Marg New Delhi - 110001, India Tel.: +(91)-(11)-23316831 (10 lines) Fax: +(91)-(11)-23318754, 23713575 Telex: 031-65029 MUL IN Palam Gurgaon Road Gurgaon -122015 Haryana, India Tel.: +(91)-(124)-2340341-5, 2341341-5 www.marutiudyog.com

Joint Venture Registered & Corporate Office

Works

Website

Segment and Brands Products Four Wheelers Maruti 800 Maruti Esteem Maruti Omni Maruti Versa Maruti Zen BOARD OF DIRECTORS Mr. R. C. Bhargava, Chairman Mr. Shinzo Nakanishi, Managing Director & Chief Executive Officer Mr. Keiichi Asai, Director (R&D). Mr. Hirofumi Nagao, Joint Managing Director Mr. Tsuneo Ohashi, Director (Production) Mr. Shuji Oishi, Director (Marketing & Sales) Mr. Osamu Suzuki, Director Mr. D. S. Brar, Director Mr. Amal Ganguli, Director Ms. Pallavi Shroff, Director Mr. Manvinder Singh Banga, Director Maruti Alto Maruti Grand Vitara XL-7 Maruti Suzuki SX4 Maruti Vitara Brands Maruti Baleno Maruti Gypsy King Maruti Swift Maruti Wagon-R

Awards & Accolades 2007

Number one in JD Power SSI for the second consecutive year. Number one in JD Power CSI for the sixth time in a row - the only car to win it so many times. M800, WagonR and Swift topped their segments in the TNS Total Customer Satisfaction Study Leadership in the JD Power Initial Quality Study - Alto number one in its segment for the 2nd time in a row, Esteem number one in its segment for the 3rd year in a row, Swift number one in the premium compact segment. WagonR and Esteem top their segments in the JD Power APEAL study. TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR) study (#1 in Auto sector)-Feb 05. Maruti bagged the "Manufacturer of the year" award from Autocar-CNBC (2nd time in a row)-Feb 05. First Indian car manufacturer to reach 5 million vehicles sales. Business World ranks Maruti among top five most respected

companies in India-Oct 04.

Maruti ranked among top ten (Rank7) greenest companies in India by Business Today - Sep '04 Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in Sales Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1 in Product Appeal (Esteem and Wagon R). No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto). Business World ranked us among the country's five most respected companies. Business World ranked us the country's most respected automobile company. Voted Manufacturer of the year by CNBC. Voted one of India's Greenest Companies by Business Today-AC Nielson ORG-MARG.

2006

Sales Performance (Rs. in Lacs) Particulars Quarter ended Nine Months Ended Financial Year Ended

31.12.0 31.12.0 31.12.05 31.12.04 30.06.2005 5 4 (6 month) (9 month) (Audited) Domestic Vehicles Sold (No.) Export Vehicles Sold (No.) Total Vehicles Sold (No.) Net Sales Total Income Total Expenditure Profit before Tax Net Profit 137,127 122,042 380,763 7,883 14,027 26,656 407,419 909,516 764,078 122,454 82,813 351,583 37,958 389,541 821,177 692,645 91,465 59,418 487,402 48,899 536,301 1,091,075 1,135,387 955,614 130,489 85,363

145,010 136,069 310,431 279,646 322,079 293,837 264,831 245,363 50,269 33,901 37,207 23,966

874,309 787,726

Milestones 1981 1982

Maruti Udyog Ltd. was incorporated. Steped into a JV with SMC of Japan.

1983 1984 1985 1986 1987 1988 1992 1994 1995

Maruti 800, a 796 cc hatchback, India's first affordable car was produced. Installed capacity reached 40,000 units. Omni, a 796 cc MUV was in production. Launch of Maruti Gypsy (970cc, 4WD off-road vehicle). Produced 100,000 vehicles (cumulative production). Exported first lot of 500 cars to Hungary. Installed capacity increased to 100,000 units. SMC increases its stake to 50 per cent. Produced the 1 millionth vehicle since the commencement of production. Second plant launched, the installed capacity reached 200,000 units. Launch of 24-hour emergency on-road vehicle service. Produced the 2 millionth vehicle since the commencement of production. Launch of website as part of CRM initiatives. Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives. IDTR (Institute of Driving Training and Research) launched jointly with Delhi government to promote safe driving habits. Launch of customer information centers in Hyderabad, Bangalore, and Chennai. SMC increases its stake to 54.2 per cent. Launch of Maruti Finance with 10 finance companies in Mumbai. Start of Maruti True value in Mumbai. Production of 4 millionth vehicle. Listed on BSE and NSE after a public issue oversubscribed 10 times.

1996 1997

1998 1999

2000 2001 2002

2003

2004

Maruti closed the financial year 2003-04 with an annual sale of 472122 units, the highest ever since the company began operations 20 years ago. The fiftieth lakh car rolls out in April, 2005. Swift launched Launched Maruti Wagon R Duo With LPG Joint venture between japans Bellsonica Swift diesel launched Sx 4luxury sedan launched Launched grand vitara

2005 2006

2007

Company Flashback Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. The incorporation of the company was through an Act of Parliament. Suzuki Motor Company of Japan was chosen from seven other prospective partners worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to commitments to actively bring to MUL contemporary technology and Japanese management practices (that had catapulted Japan over USA to the status of the top auto manufacturing country in the world). A licence and a Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The objectives of MUL, then are as cited below:

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic growth.

In 2001, MUL became one of the first automobile companies, globally, to be honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fullyintegrated production facilities. The MUL plant has already rolled out 4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in every single minute. The company takes approximately 14 hours to make a car. Not only this, with range of 11 models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream.

TATA MOTORS LTD.

"

Leading the Future"

Tata Motors is India's largest automobile company. It is the largest commercial vehicle manufacturer in India and 2nd largest passenger car manufacturer. It is the 5th largest medium

and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.

Quick Facts Founder Year of Establishment Industry Business Group Listings & its codes Jamshedji Tata 1945 Automotive The Tata Group BSE - Code: 500570 NSE - Code: TELCO & TATAMOTORS NYSE - Code: TTM Bombay House 24, Homi Mody Street Mumbai 400 001, India Tel.: +(91)-(22)-56561676 Jamshedpur, Pune, Lucknow and Dharwad am@tatamotors.com rbc@telco.co.in (for international inquiries) www.tatamotors.com www.tata.com/tata_motors

Corporate Office

Works E-mail Website

Segment and Brands PRODUCTS Passenger Cars Indica V2 Indigo SX Indigo XL Utility Vehicles Trucks Buses Safari Dicor Sumo Victa BRANDS Indigo Indica V2 Turbo Indigo Marina Indica V2 Xeta

All types of Medium & Heavy Commercial Vehicles Starbus LP 407 Turbo Mini- bus Globus LP 709 E Turbo Bus SFC 407 Turbo Mini- bus LPO 1510 CGS bus (CNG bus)

LP / LPO 1510 LPO 1610 TC RE Semi Low Floor Bharat Stage - II Bus Defence Tata 407 (4 x 4) Soft Top Troop Carrier Tata LPT 709 E Hard Top Troop Carrier Tata LPTA 1621 TC (6 x6)

LP / LPO 1512 TC Turbo Bus LPO 1616 TC Luxury Bharat Stage - II Bus Tata 407 / (4 x2) Hard Top Troop Carrier Tata SD 1015 TC (4 x4) Tata LPTA 1615 TC (4 x2)

LP / LPO 1512 TC Turbo Bus LP 1109 Bharat Stage II Tata LPTA 713 TC (4 x4) Tata LPTA 1615 TC (4 x 4)

Awards & Accolades 2003

Awarded with the 'Golden Peacock Environment Management Award' in the category of 'large manufacturing by the World Environment Foundation, New Delhi.' Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair business practices in the 'manufacturer - large' category, converred by the Council for Fair Business Practices. The commercial vehicle business unit was presented with a commendation certificate for 'Strong commitment to TQM.' Tata Indigo was voted as the 'most exciting new car' by the ICICI Bank and Overdrive Awards. The Indian Merchants' Chamber Diamond Jubilee Endowment Trust Award was presented with the 'Industry and Technology Award.' Tata Indica was presented with the 'voice of the customer award' for the 'best diesel small car' at NFO Automotive India. Tata Motors, Jamshedpur, was presented with the prestigious 'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value Engineering Society, in the area of value engineering.

2002

Sales Performance & Financials at a Glance (Rs. in Crores) Particulars Quarter Ended September 30, 2005 2004 Six Months ended September 30, 2005 2004 Year Ended March 31, 2005

Vehicle Sales (No.) Vehicle Production (No.) Net Sales/ Income from operations Operating Profit Profit before extraordinary/exceptional items Profit Before Tax Profit After Tax

107066 107853

95576 96552

194558 199848

180494 184343

399566 400941 1 7,419.13 2 ,171.09 1665.75 1651.90 1236.95

4,781.31 4 ,145.35 576.04 455.01 454.00 337.87 5 19.96 428.22 427.21 309.21

8,644.90 7 ,717.44 1,063.79 816.02 814.00 610.54 9 49.40 732.38 730.30 532.57

Milestones 1945 1948 1954

1945 Establishment of Tata Engineering and Locomotive Co. Ltd. to manufacture locomotives and other engineering products. 1948 Introduced steam road roller in collaboration with Marshall Sons (UK). 1954 JV with Daimler Benz AG (West Germany) to manufacture medium commercial vehicles. Within 6 months, the first vehicle rolled out. 1959 Research and Development Centre set up at Jamshedpur. 1961 In exports, the first truck shipped to Ceylon (now Sri Lanka). Setting up Engineering Research Centre at Pune to give impetus to the automobile Research and Development. 1971 Introduction of DI engines. 1977 The first commercial vehicle manufactured in Pune. 1983 Commencement of manufacturing Heavy Commercial Vehicle. 1985 First hydraulic excavator produced with Hitachi collaboration. 1986 The first light Commercial Vehicle produced, Tata 407, indigenously designed, followed by Tata 608. 1989 Tatamobile 206 - 3rd LCV model introduced.

1959 1961 1966 1971 1977 1983 1985

1986 1989

1991 1992 1993

1991 Tata Sierra launched, TAC 20 crane produced and one millionth vehicle rolled out. 1992 Tata Estate launched. 1993 JV with Cummins Engine Co. Inc. for manufacturing of high horsepower and emission friendly diesel engines. 1994 Tata Sumo and LPT 709 launched. JV with M/s DaimlerBenz/ Mercdes-Benz and Tata Holset Ltd., UK. 1995 Launched Mercedes Benz car E220. 100,000th Tata Sumo rolled out. Tata Safari and Indica launched. 2 millionth vehicle rolled out. First consignment of 160 Indicas shipped to Malta. Launch of Indica with Euro II engine, CNG buses and 1109 vehicle Intermediate commercial vehicle. 100,000th Indica wheeled out. Launch of CNG Indica. Exits JV with Daimler Chrysler. 2,00,000th Indica and 5,00,000th passenger vehicle rolled out. Tata Engineering signed product agreement with MG Rover of the UK. Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out. Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed investment agreement and Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in Korea. Listed on NYSE. 5,00,000th passenger vehicle rolls out. Launch of Starbus and Globus (buses and coaches), Tata Ace (Indi's first mini truck) and Tata Novus, in India as well as in Korea by TDCV. New factory at Jamshedpur inaugurated for Novus. THE GREAT INVENTION ------------------------------------------------- TATA NANO small car only in one lakh

1994 1995 1997 1998 2000

2001 2002

2003

2004

2005

2007-08

Company Flashback Tata Motors Limited is the largest automobile company in India with revenues touching to Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market in commercial vehicles in each segment and is the second largest in the passenger vehicles segment. Globally, Tata Motors stands fifth in the medium and heavy commercial vehicle manufacturer category. Established just in 1945, the company's presence cuts across the length and breadth of the country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the first one rolled out in 1954. This company is the first from the country's engineering sector to be listed in the New York Stock Exchange (Sep. 2004) and has also emerged as a global automotive company. Through its subsidiaries, Tata Motors has engaged in providing engineering and automotive solutions. With the pace of new product development, the company has launched Tata Ace, in the year 2005, India's first indigenously developed mini-truck. Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." TATA NANO Tata Motors Ltd on Thursday wheeled out the world's cheapest car, priced at 100,000 rupees (2,500 dollars). Here are key facts about the four-door, mini hatchback named the Nano, which is due to hit the Indian market later this year. Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart.

Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four to five people. Engine: A two cylinder 623 cc, 33 horsepower rear mounted, all aluminum, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometers per hour (65 miles per hour). Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed. Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission standards. In terms of overall pollutants, Tata says the car is better than two-wheelers manufactured in India currently. Safety: Car exceeds current regulatory requirements with a strong passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage. Initial Annual Production Target: 250,000 units to rise later to 350,000. PRICE: Basic model price 100,000 rupees (2,500 dollars) plus tax and transport costs, which will bring on the road price to at least 120,000 rupees. The price of two deluxe models that will include airconditioning and other features to be announced later. Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars -- nearly double the price of the Nano. Nearest International Rival: China's Chery QQ which retails for 3,600 dollars. Sales: Tata will focus on selling the car in India for the next two to three years, before eyeing Latin American and Southeast Asian markets. Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.

Company Details: Tata Motors is India's largest vehicle company with revenues of 7.2 billion dollars in 2006-2007. It is the leader in commercial vehicles, such as trucks and buses, and the second largest in passenger vehicles. There are over four million Tata vehicles on Indian roads.

FIAT INDIA PVT LTD

Fiat India is a Fiat Auto Spa group of Italy, giving world class cars to India. The group has an experience in motor vehicle sector for over one hundred years. 'Uno' of Fiat Spa is Europe's favorite car for the last two decades. Palio, Petra and Adventure are the famous brands of Fiat India. Quick Facts Country Italy

Year of Establishment

July 11, 1899 in Turin (Italy) as F.I.A.T In India a contract was signed with Premier Automobiles in 1951. Automobiles manufacturing Fiat Auto Spa NYSE: FIA; ISE: IT0001976403 LBS Marg, Kurla (W) Mumbai-400070 Via Nizza, 250 10126 Turin Italy www.fiat-india.com www.fiatgroup.com

Industry Business Group Listings & its codes Contact Details International Corporate Headquarters Website Global Website Segment of Fiat India

Adventure 1.6 Sport Fiat Grande Punto Palio 1.6 Sport Palio 1.2 NV Petro Palio Diesel Petra Petrol Petra Diesel

Company Flashback
Fiat is a big industrial Group having more than one hundred years' experience in the motor vehicle sector, designing, manufacturing and marketing cars, trucks, tractors, agricultural machinery, construction equipment, motor vehicle engines and components, and production systems. Currently the Group is present in 190 countries and it performs manufacturing and service activities through Operating Sectors that can be divided into business areas. Fiat Auto produces and sells automobiles under the Fiat, Alfa Romeo and Lancia brands and light commercial vehicles (LCV) under the Fiat brand. The Group also controls Maserati and

Ferrari, the producer of luxury sports cars that excel for their exclusive characteristics, technology and performance. In India, Fiat is wholly managed by Fiat Auto Spa of Italy. Here the company owns the brands Fiat , Alfa Romeo & Lancia. Fiat India is investing heavily in the country.

HYUNDAI
Hyundai Motor India Limited "Drive

your way"

Hyundai Motor is South Korea's largest car maker and sixth largest car maker in the world. Hyundai Motor India Limited (HMIL) is the second largest and the fastest growing car manufacturer in India. Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon are the most

successful brands of HMIL. The company is an ISO 14001 for its sustainable environment management practices.

Quick Facts Country Year of Establishment Listings & its codes Retail Finance Partners Contact Details

South Korea 1967 KSE: 005380; LSE: HYUD HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank, Sundaram Finance. A-30, Mohan Co-Operative Industrial Estate Mathura Road, New Delhi - 110044 Tel: +(91)-(11)- 41678800 Fax: +(91)-(11) - 41678811 1800-11-4645 (Toll Free) +(91)-(11)-26924645 cr@hmil.net www.hyundai-motor.com www.global.hyundai-motor.com

Complaints & Queries

Website

Segment and Brands

Accent Elantra Getz Hyundai i10 Santro Xing Sonata Embera Tucson

Awards
Hyundai i10 wins all the prestigious awards of the year 2008.

Indian Car Of The Year 2008

Car of the Year Compact Car of the Year

Car of the Year 2008 Small Car of the Year 2008

Car of the Year 2008

Car of the Year Aaj Tak Viewers Choice Award

CNBC-TV18 Autocar Auto Awards 2007: 'Best value-for-money car' Hyundai Getz is the CNBC Autocar Car of the Year 2005 (More) Hyundai Elantra Best Value for Money Car of the Year 2005

(More) Company Awards CNBC Autocar India Hyundai has been the manufacturer of the year for two years in row.

'Performance Car of the Year' 2007 - Hyundai Verna 1.5 CRDi. Hyundai Getz is BS Motoring's 'Car of the Year' 2005 BS Motoring BS 1000 Company of the year 2005 Hyundai Motor India Limited Hyundai Santro is BS Motoring's 'Car of the Year' for 1999 'Hyundai Motor India Received Engineering Export Promotion Council (EEPC) Top exporter of the year Award for 2005-06 on June 1, 2007

EEPC Award

Tucson - 'SUV of the year' by NDTV Profit/Car & Bike Awards 2006

PM Presents Star Company Award to Hyundai Motor India Accent Petrol - 'No 1 Entry Midsize Car' Accent CRDi - 'No 1 Midsize

TNS TCSS 2005

TNS TCSS 2005

Diesel Car'

Hyundai Santro has topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product quality for three years in a row (Years 2000, 2001 and 2002) Hyundai Santro has topped the JD Power Asia Pacific APEAL study that measures customer satisfaction for three years in a row (Years 2000, 2001 and 2002) Hyundai Accent has topped the JD Power Asia Pacific IQS for 2002 and the APEAL study for 2001 and 2002.

Hyundai Motor India was adjudged the Car Maker of the year at the ICICI Bank Overdrive awards 2003

2005

No 1 Entry Midsize Car' by Accent Petrol. No 1 Entry Midsize Car' by Accent CRDi. Hyundai Getz became the 'Car of the Year' by BS Motoring. Hyundai Motor India Limited became the 'Company of the Year' by BS Motoring. Hyundai Getz became the 'CNBC Autocar Car of the Year.' Hyundai Elantra became the 'Best Value for Money Car' by CNBC. Hyundai Motor India adjudged as the 'Car Maker of the year' at the ICICI Bank Overdrive awards. Hyundai Santro topped the 'JD Power Asia Pacific Intial

2003 2002

Quality Study (IQS)' that measures the product quality for three consecutive years (2000, 2001 & 2002). Hyundai Santro topped the 'JD Power Asia Pacific Apeal' study that measures customer satisfaction for three consecutive years (2000, 2001 & 2002). Hyundai Accent topped the 'JD Power Asia Pacific IQS' for 2002 and the APEAL study for 2001 & 2002.

Company Flashback
Hyundai Motor Company (HMC) is a division of Hyundai Kia Automotive Group. It is South Korea's largest car maker. It is headquartered in Yangjae-Dong Seocho-Gu Seoul. HMC is also the world's sixth largest car maker and operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea. In India the company is known by Hyundai Motor India Limited (HMIL). It is a wholly owned subsidiary of Hyundai Motor Company and is the second largest and the fastest growing car manufacturer in India. Currently the company markets 32 variants of passenger cars in six segments. Santro in the B segment, Getz in the B+, the Accent in the C segment, Elantra in the D segment, Sonata Embera in the E segment and the Tucson in the SUV segment. HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of 17.26% over previous year. It is the country's fastest growing car company having rolled-out 10,00,000 cars in just 90 months since its inception and is the largest exporter of passenger cars with exports of over Rs. 1,800 crores. The company has recorded a growth of 27.2% in exports over the year 2004.

The company has been awarded the benchmark ISO 14001 certification for its sustainable environment management.

INTRODUCTION TO CONSUMER PREFERENCE AND CONSUMER BEHAVIOUR

CONSUMER PREFERENCE
Consumer Preference is a business term which is used to capture the idea of measuring how satisfied an enterprises customers are with the organization Efforts in a market place. Every organization has customers of some kind. The organization provides products (goods and services) of some kind to its customers through the mechanism of a marketplace. The products the organization provides are subject to competition whether by similar products or by substitution products. The reasons on organization is interested in the satisfaction of its customers is because customers purchase the organizations products. The organization is interested in retaining its existing customers and increasing the number of its customers. Consumer preference is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person. The state of satisfaction depends on a number of both psychological and physical variables. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization product.

CONSUMER BEHAVIOUR
In todays challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behaviour and factors influencing the buying behaviour of the customers in order to be successful in this dynamic and competitive environment.

Meaning of Consumer Behaviour: Consumer Behaviour is the behaviour that the consumer display while searching for, evaluating, purchasing and disposing off products and services that they expect will satisfy their needs. Consumer behaviour is the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money. Study of consumer behaviour proves the marketers an insight regarding the consume preferences and helps them in effective market segmentation and targeting. The importance of consumer behaviour lies in the fact that behaviour can be understood and influenced to ensure a positive purchase decision. So a round understanding of consumer behavior is necessary for long run success of any marketing program. Thats why the marketing managers interest lies exactly in understanding consumer behavior to ensure that his marketing strategy results in purchase of the product

DETERMINANTS OF CONSUMER BEHAVIOUR

The study of consumer behaviour is quite complex, because of many variables involved and their tendency to interact with and influence each other. The main determinants of consumer behaviour are:

1. External Variables 2. Individual determinants of Consumer Behaviour

1. External Variables: The external environment is made up of various influences such as: Culture Sub Culture Social Class Family Reference Groups Personal Factors such as age and life cycle, education, occupation, life style, personality, etc. These all are major determinants of consumer behaviour.

2. Individual Determinants of Consumer Behaviour: The individual determinants of consumer behaviour are:

Personality and Self Concept Motivation and Involvement Learning Memory Attitude

PERCEPTUAL MAPPING

Consumers perceptions of products are developed in a complex way and are not easily determined by marketers. However, a technique known as perceptual mapping may be used in exploring consumers product perceptions. Since product can be perceived on many dimensions (such as quality, price and strength) the technique is multidimensional in nature. That is, it allows for the influence for more than one stimulus characteristic on product perceptions, typically consumer feel out measuring scales to indicate their perceptions of many characteristics and similarity of competing brands. Computer programs analyze the resulting data to determine those products characteristics or combination of characteristics that are most important to consumers in distinguishing between competing brands. Results of this analysis can be plotted in terms of perceptual maps which display how consumes perceive the brands, and their differences, on a coordinate system.

OBJECTIVES OF THE STUDY

OBJECTIVES

1. To know out the choice criteria which the customer while purchasing a Car. 2. To find out the perceived positioning of different Car Brands. 3. To study their attitude toward various Cars brand. 4. To know the image of product in the mind of consumer. 5. To compare the level of satisfaction before purchasing and after purchasing the car. 6. To know the most popular media for advertisement. 7. To check the loyalty of the consumer towards the brands. 8. To know the most motivating factor for purchasing the four wheeler. 9. To know the preferable price from the customer. 10. To study their attitude toward various Cars brand. 11. To find out the perceived positioning of different Car Brands. 12. To know out the choice criteria which the customer while purchasing a Car.

Research Methodology

Research plan
The research study is descriptive in nature. The established objectives were kept in mind during the study, however the hypothesis was formed as the study was made in the form of descriptive design attempting to analyze the attitude of respondents.

Data collection
The core findings of the study are based on the information collected through primary data i.e. the information was collected from the respondents with the help of a structured questionnaire. The information brochures of certain companies, informal links with concerned person in this line, articles in newspapers and magazines and journals have also been consulted as a secondary source of information.

Measurement techniques
A structured questionnaire was administered for the purpose of obtaining information form the respondents. Care was taken to put the questions related to subject. It contains close-ended as well open-ended questions as the objective demanded.

SAMPLING DESIGN

Target Population - The respondents are those who are having their own Cars. Sample size 100 persons were visited for the purpose of the study. Sampling Technique - In this study, the respondents were chosen through convenience and judgmental sampling. Sample Area - Ambala Cantt and city Data Analysis Data collection through survey was analyzed with the help of simple percentage, tabular and graphic method that includes both graphs and pie charts.

What is your Occupation?

25 BUSINESS TEACHING DEFENCE OTHERS

5 10

60

occupation Businessmen Teaching Defence Any other

response 60 10 5 25

Interpretation: 60% Respondents are Businessman, 10% respondents are teachers, 5% respondents are from defence and 25% respondents are from other occupations.

Which Car do you Own?

RESPONSE

5% Maruti 25% Tata Fiat 0% 10% 60% Hyundai Any other

cars Maruti Tata Fiat Hyundai Any other

response 60 10 0 25 5

Interpretation: 60% respondents are having Maruti cars, 25% are having
Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and nobody is having fiat.

Have you Finance your Car?

YES 40%

YES NO

NO 60%

YES NO

40 60

Interpretation: 60% respondents have not purchased their cars on finance

scheme and 40% of respondents have purchased their cars on finance scheme.

Who prompted you to buy the

Car?
10 15 0

50 10 15 FRIENDS & RELATIVES DEALER'S RECOMMENDATION ADS PAST EXPERIENCE WORD OF MOUTH ANY OTHER

Friends & relatives Past experience Dealer recommendation Word of mouth Advertisement Any other

50 15 10 15 10 0

Interpretation: 50% respondent says that friends and relatives prompted them
to purchase car, 15% says past experience, 10% says dealer recommendation, 15% says word of mouth, and 10% says Advertisements .

What attribute do you consider

While purchasing a Car?

respondents 45 40 35 30 25 20 15 10 5 0 40 25 10 15 5 5 Series1

Price Performance Resale value Maintenance cost Fuel efficiency Finance scheme

Interpretation: Most of the Respondent 40% says that they consider price
attribute, 25% says performance, 10% says resale value, 5% says maintenance cost, 15% says that fuel efficiency and 5% says that finance scheme.

Effect of PRICE on Purchase Decision

P e ri rf ce o rm R a n M es ce a a le in te v a n lu a n ce e F u c e o l st e F ff in i c a i n ce en c y sc h e m e P

40 25 10 5 15 5

70 60 50 40 30 20 10 0
respondents Strongly Agree 65 Agree 35 N.A. nor Disagree Disagree 0 0 Strongly Disagree 0

Price

Strongly Agree 65

Agree 35

N. A. nor Disagree 0

Disagree 0 0

Strongly Disagree

Interpretation: 65% are strongly agreed, 35% are agreed and others gave no response.

Effect of FUEL EFFICIENCY on Purchase Decision

80 70 60 50 40 30 20 10 0
respondents Strongly Agree 15 Agree 75 N.A. nor Disagree Disagree 10 0 Strongly Disagree 0

Fuel Efficiency

Strongly Agree 15

Agree 75

N.A nor Disagree Disagree 10 0

Strongly Disagree 0

Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10% have no response.

Effect of Resale Value on Purchase Decision

100 80 60 40 20 0
respondents Strongly Agree 5 N.A. nor Disagree Disagree 5 5 Strongly Disagree 0

Agree 85

Resale Value

Strongly Agree 5

Agree 85

N..A nor Disagree Disagree 5 5

Strongly Disagree 0

Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5% are disagree and 5% gave no response.

Effect of MAINTAINANCE COST on Purchase Decision

60 50 40 30 20 10 0
respondents Strongly Agree 10 Agree 55 N.A. nor Disagree Disagree 35 0 Strongly Disagree 0

Strongly agree Maintenance 10 Cost

Agree 55

N.A nor Disagree Disagree 35 0

Strongly Agree 0

Interpretation: 55% are agree, 35% give no response, and 10% are strongly agree.

Effect of PERFORMANCE on Purchase Decision

50 40 30 20 10 0
Respondents Strongly Agree 45 N.A. nor Strongly Disagree Disagree Disagree 5 0 0

Agree 50

STRONGLY AGREE AGREE Performance 45 50

N.A NOR DISAGREE STRONGLY DISAGREE DISAGREE 5 0 0

Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave no response.

Effect of FINANCE SCHEME on Purchase Decision

40 35 30 25 20 15 10 5 0
Strongl Agree y Agree Respondents 25 40 N.A. Strongl Disagr nor y ee Disagr Disagr 15 20 0

Finance Scheme

Strongly Agree 25

Agree 40

N.A nor Disagree Disagree 15 20

Strongly Disagree 0

Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no response and 20% are strongly disagree.

Ranking of cars after considering all attributes

70 60 50 40 30 20 10 0 Maruti
Maruti Hyundai Tata Fiat

hyundai

TaTa
60 25 15 0

Fiat

Interpretation: Maruti is at first Rank, Hyundai is at 2nd Rank and TATA is at third Rank, FIAT is at fourth Rank.

MARUTI Price Fuel Efficiency

Very High 10 15 High 65 55 Satisfactory 10 25 Low 15 5 Very Low 0 0

Resale value Performance Maintenance cost Finance Scheme HYUNDAI Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme TATA Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme FIAT Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

20 20 5 0

40 55 10 40

40 25 60 30

0 0 15 30

0 0 10 0

Very High 25

High 65 30 25 30 55 40

Satisfactory 10 45 45 55 35 50

Low 0 25 30 10 10 5

Very Low 0 0 0 0 0 0

Very High 30 10 0 0 15 10

High 40 35 10 35 45 30

Satisfactory 20 45 30 55 30 40

Low 10 10 40 10 10 10

Very Low 0 0 20 0 0 10

Very High 20 5 0 0 10 10

High 70 25 0 5 55 30

Satisfactory 10 60 25 80 30 55

Low 0 10 65 15 5 0

Very Low 0 0 10 0 0 5

LIMITATIONS OF STUDY

Despite all possible efforts in conducting the research there was some unavoidable situation, which limited the scope of this dissertation. The limitations of the dissertation fall under the following:1. As the data was collected by way of questionnaire which was to be filled by respondents, and taking time from respondents was the most difficult & some of the respondents did not responded well. 2. This project is also confined on the basis of secondary data collected only hence it reliable data for the study. 3. As the research is based on the data that already available and collected through various means not includes the survey, hence it imposes limitations, as it is just possible that the secondary data may be unsuitable or may be inadequate in the context of the topic under study. 4. One of the major limitations of the study is that, as the data is collected though the secondary means, hence it creates uncertainties regarding the methods of t he datacollection, time of data collected, and any bias of the compiler during the previous research and at the time of data collection. 5. Limitation of time & resources were a major factor influencing the research study.

RECOMMENDATIONS
Car companies should give more focus on making effective Advertisements.

 As people prefer price, performance, less price car should be availed in the market with effective performance, fuel efficiency etc. Company should provide effective finance scheme by which their customer group can be increased. Fiat should increase brand awareness + promotional activities among people , TATA should work upon reducing maintenance cost , increase other attributes performance fuel efficient etc. Hyundai should work upon increasing performance, fuel efficiency by which its resale value can be increased. Maruti should try to maintain its market by continuously providing good attributes, also should introduce less price cars.

CONCLUSION
As every study a conclusion in the end. After analysis of the data collected we can conclude that

Mostly persons are having Maruti cars as this car having leadership in this survey area. Maruti is at no. 1 in ranking, Hyundai is at no. 2, tata is at no.3 and fiat is at no.4 Maruti is at 1st rank because it has good performance, fuel efficient, good resale value and as it is providing good features its price is preferably good among the people. Hyundai is at 2nd rank it has satisfactory fuel efficient, performance. Its price and maruti price are almost considerably same. It has less resale value then Maruti. Tata is at 3rd rank it has high maintenance cost and less resale value then maruti and Hyundai. Fiat is at last rank, people do not consider this car, because its prices are high, fuel efficiency satisfactory, resale value is low, maintenance cost is high and performance is satisfactory. Mostly person consider price, performance, fuel efficiency and resale value attributes while purchasing the car.

Less people avail finance scheme for purchasing a car. Study also reveals that friend and relatives recommendation have effect on purchasing a car and advertisements are having less influence.

Bibliography

1. Schiff man Leon G & Kanuk Lesie Lazar, Consumer Behavior 4th ed.; Prentice-Hall of India pvt ltd, M-97, Connaught Circus, New Delhi110001, India. 2. Kotler Philip, Marketing Management ed. 2002; Prentice-Hall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India. 3. Chunawalla S.A & Sethia K.C., Foundations of Advertising Theory & Practice ed. 2001; Himalya Publishing House, Ramdoot, Dr.Bhalero Marg, Mumbai-400004, India. 4. Keller Kevin Lane, Strategic Brand Management ed.2003; Prentice-Hall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India. 5. Research methodology by CR. KOTHARI. 6. www.hyundai.com 7. www.tatamotors.com 8. www.maruti.com 9. www.surfindia.com 10.www.fiatindia.com

STUDY OF CONSUMER PREFERENCE AND CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARS

QUESTIONNAIRE
NAME.................... ADDRESS... CONTACT NO

1. What is your occupation? a) Business man

b) Teaching (d) Any Other

(c) Defence
2. Which Car brand do you own?

a) Maruti c) Fiat e) Any other..

b) TATA d) Hyundai

3. Have you purchased this car on Finance scheme? a) Yes b) No

4. Who prompted you to buy this Car?

a) Friends & Relative c) Dealer Recommendation e) Advertisements

b) Past experience d) Word of mouth f) Any other.

5. What attribute you consider while purchasing the Car? a) Price c) Resale value e) Fuel efficiency b) Performance d) Maintenance cost f) Finance scheme

6.. Under mention attribute have an effect on purchase decision: Strongly Agree Price Fuel Efficiency Resale Value Performance Maintenance Cost Finance Scheme Agree N. A. nor Disagree Disagree Strongly Disagree

7. What comes in your mind while considering the under mentioned brands: 1. HYUNDAI
Very High High Satisfactory Low Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme 2. MARUTI
Very High High Satisfactory Low Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

3. TATA
Very High High Satisfactory Low Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

4. FIAT
Very High High Satisfactory Low Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme 8. Considering the following attributes rank the Cars?

(a)Maruti c) TATA 9. Are you satisfied with your car?

YES If NO NO

(b) Hyundai (d) Fiat

Reason.

Thank You for Your Cooperation

Signature