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COMPANY PROFILE

BACKGROUND & INCEPTION OF THE COMPANY

Karnataka soaps & Detergents Limited, a successor to the government soap factory, which is one of the premier factories among the Indian soap industries. After World War 1, there was a slump in the sandal wood export to the west. It dropped a blanket of gloom over business & trading in India. The Maharaja of Mysore turned this threat in to an opportunity, by sowing the budding seeds of KS & DL on the out skirts of Koti forest, near Bangalore in 1918. The project took shape with the engineering skill and expertise of a top-level team with the inspection of the Diwan of Mysore Late Sir. M. Visvesvaraya & with the service of scientists late Sir S.G. Shastry, Professor Watson & Dr. Sub rough. The entire credit goes to Sir. S.G.Shastry, who improved & made the process perfect of manufacturing of sandalwood oil & world famous Mysore Sandal Soap. The factory was started a very small unit near K.R.Circle, Bangalore with the capacity of 100 tons p.a in 1918. Then, the factory shifted its operations to Rajajinagar industrial area, Bangalore in July 1957. The plant occupies an area of 42 acres (covering soap, detergent & fatty acid divisions) on the Bangalore-Pune Highway easily accessible by transport services and communication. In November 1918, the Mysore Sandal Soap was put in to the market after sincere effort & experiments were undertaken to evolve a soap perfume blend using sandalwood oil as the main base to manufacture toilet soap. RENAMING OF COMPANY: On Oct 1st 1980, the Government Soap Factory was renamed as KARNATAKA SOAPS AND DETERGENTS LIMITED. The company was registered as a Public Limited company. Today the company produces varieties of products in toilet Soaps, Detergents, Agarbathis and Talcum powder. KS&DL has been built up with rich tradition for the quality of its products. Mysore Sandal Soap is the No: 1 anywhere in the world. The Karnataka state is the original home of the Sandal oil, which uses Original perfume sandalwood in the manufacturing of Mysore Sandal Soaps. It is also known as the FRAGRANT AMBASSADOR OF INDIA.

TRADEMARK OF MYSORE SANDAL SOAP The SHARABHA

The carving on the cover is the Sharabha, the trademark of KS&DL. The Sharabha is a mythological creation from the puranas and embodies the combined virtues of wisdom, courage & strength, while it is illustrated in its unusual from the body of a lion with head of an elephant. It was adopted as an official emblem of KS&DL to symbolize the philosophy of the company. Sharabha mean the symbolized power that removed imperfections & impurities. The Maharaja of Mysore has his official emblem adopted it. And soon took its pride of place as the symbol of the government Soap factory, of quality that reflects a standard of excellence of Karnataka Soaps & Detergents Limited.

MILESTONES OF KS&DL: 1918 - Govt. Soap factory started by Maharaja of Mysore & the Mysore Sandal Soap was introduced into the market for the first time. 1950 - The factory output rose to find terms. 1. Renovating the whole premises. 2. Installing a new boiler soap building plant & drying chamber. 1954 - Received License from government to manufacture 1500 tons of soap & 75 tons of glycerin per year. 1957-Factory shifted its operations to Rajajinagar industrial area. 1975- Rs 3crore synthetic Detergent plant was installed based on Ballestra SPA (Italy) 1981- a. Production capacity was increased to 6000 tons. b. Rs.5 crores Fatty acid plant was installed with technical collaboration from Europe. 1992- The Board for Industrial & Financial Reconstruction (BIFR), New Delhi in December for rehabilitation. 1996- The BIFR approved the Rehabilitation scheme in September. 1999- ISO 14001 Certificate pertaining to Environmental Management System.

2000- In May, the BIFR, New Delhi Declared the Company to be out of the purview. 2004- The company launched Herbal Care Soap.

VISION, MISSION AND QUALITY POLICY:

VISION: Keeping pace with globalization, global trends & the States policy for using technology in every aspect of governance. Ensuring global presence of Mysore Sandal products while leveraging its unique strengths to take advantage of the current Tech scenario by intelligent & selective diversification. Secure all assistance & prime status from Government India all Tech alliances. Further, ensure Karnatakas pre-eminent status as a proponent & provider of Tech services to the world, nation, & private sectors.

MISSION: To serve the National economy. To attain self-reliance. To promote purity & quality products To maintain the Brand loyalty of its customers. To build upon the reputation of Mysore sandal soap based on pure sandal oil.

OBJECTIVES OF KSDL: To serve the National economy. To attain self-reliance. To promote purity & quality products To maintain the Brand loyalty of its customers. To build upon the reputation of Mysore sandal soap based on pure sandal oil.

ISO 9002 QUALITY POLICY: KS&DL commits to customer delight through Total Quality Management & continues improvement by involvement of all its employees.

ISO 14001 ENVIRONMENTAL POLICIES OF KS&DL:

1. Is committed to preserve the natural environment in the production of its quality products to the satisfaction of its customer. 2. Will comply with all statutory & regulatory requirements pertaining to environment stipulated by both state & central authorities. 3. Would invite & implement action to reduce all impacts that are likely to be a source of concern to the environment. 4. Would strive & set an example in protection & promotion of an eco-friendly environment. 5. Is committed to prevent & minimize risks to the environment & conserve natural resources by waging a war against wastes. 6. Will motivate every employee of the company in preserving the environment by providing appropriate training.

7. Will make available a copy of environment policy, under environment Management


system on a written request to its manager (Environment & Policy)

SLOGAN:

Natural products with exotic fragrance.

PRODUCT PROFILE:

KS&DL is the true inheritor of golden legacy of India. It continued the tradition of excellence for over eight decades, using only the best East Indian grade Sandalwood oil & Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil.

PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP

a. Mysore Sandal Soap

(75gm,125gm & 150gm)

b. Mysore Sandal Special Soap

(75gm)

c.

Mysore Sandal Baby Soap

(75gm)

d. Three-In-One Gift Pack (SJR) 3Tabs

(150gm Each)

e. Mysore Sandal Gold Soap

(125gm)

f. Mysore Rose Soap

(100gm)

g. Six-In-One Gift Pack- 6Tabs

(150gm Each)

h. Mysore Sandal Gold sixer 6 Tabs

(125gm Each)

i. Mysore Sandal Soap Bath Tablet Trio 3nos. (150gm Each)

j. Mysore Sandal Classic Soap

(75gm)

k. Mysore Sandal Herbal Care

(75gm)

DETERGENTS: KS&DL also manufactures high quality detergents applying the latest spray drying technology with well balanced formulation of active matters & other builders; they provide the ultimate washing powder.

1. Sansor Detergent Powder 2. Mysore Detergent Powder 3. Mysore Detergent bar 4. Mysore Detergent Cake

(1kg/2kg) (1kg/500gms) (250gms) (125gms/250gms)

AGARBATHIS: 1. Mysore Sandal premium 7. Mysore sandal 2. Mysore Rose 3. Suprabath 4. Parijata 5. Venkateshwar 6. Ayyappa SANDALWOOD OIL: In 5ml, 10ml,20ml, 100ml,500ml,2kg,5kg,20kg,and 25kg packing. POWDERS: 1. Mysore Sandal Talk: Cooling & Healing, Fragrant freshness, Net. Wt 20gm, 60gm, 300gm and 1kg. 2. Mysore Sandal Baby Powder: Tender loving care for baby& Mummy. Net wt 100400gms 8. Nagachampa 9.Mysore Jasmine 10.Bodhisattva 11.Durga 12.Alif Laila

NEW PRODUCTS LAUNCHED: 1. Wave Turmeric Soap. 2. Wave Hand Wash Liquid Soap. 3. Herbal Care Liquid Soap.

4. Agarbathis Mysore Sandal 3 in 1.

COMPETITORS INFORMATION AND THEIR MARKET SHARE: HLL Godrej P&G KSDL Others 70% 4% 10% 11% 5%

HLL Godrej P&G KSDL Others

PRESENT STATUS: 1. The company has entered into shampoo, dish wash, detergent bar & room refresher. 2. The company is striving to develop new perfumes for soaps detergents, Agarbathis & shampoo. 3. The company wants to improve the existing products in terms of quality.

INFRASTRUCTURAL FACILITIES: 1. Canteen facility 2. Library 3. Parking 4. Waiting room

WORK FLOW MODEL: SILOS (Silos are closed chambers)

Soaps Noodles

Container Mixer

Simplex Plodder

It becomes NOODLES

Milling

It becomes soap ribbons

Duplex plodder

Cutting Machine

Cakes are led to

Stamping Machine

Wrapping machine

Led through the conveyor belt

ACHIEVEMENTS / AWARD: 1. Government of Karnataka, Dept. of Industries and commerce, State Export Promotion Advisory Board. EXPORT AWARD 1974-75 2. Detergent Plant, M/s Chemical Bombay have given 1st price for the year 1980-81 3. Geographical Indication GI-2005 4. ISO 9001-2000 in the year 1999 5. ISO 14001-2004 in the year 2000

FINANCIAL STATEMENT ANALYSIS


CURRENT RATIO
(Rs in lakhs) Year 2007-2008 2008-2009 2009-2010 2010-2011 Current Assets 9117 1091 1239 1201 Current Liabilities 4755 4516 5615 5634 Current Ratio 1.92 2.42 2.21 2.13

10000 8000 6000 4000 2000 0 Current Assets Current Assets Current Liabilities

Current Ratio
3 2.5 2 1.5 1 0.5 0 2007-2008 2008-2009 2009-2010 2010-2011

Current Ratio

The current ratio of KSDL for the year 2007-2008, 2008-2009,2009-2010,2010-2011 are 1.92, 2.42, 2.21, 2.13 times respectively. The ideal current ratio is 2times. Hence it is inferred that the short term solvency of the company is very good. But in the year 2008-2009, the company had maintained a high current ratio indicating that the company had engaged itself in under trading.

QUICK RATIO
(Rs in lakhs) YEAR Quick Assets 2007-2008 2008-2009 2009-2010 2010-2011 6156 6839 7219 6759 Current Liabilities 4755 4516 5615 5634 Quick Ratio 1.29 1.51 1.28 1.19

8000

7000

6000

5000 Quick Assets Current Liabilities

4000

3000

2000

1000

0 2007-2008 2008-2009 2009-2010 2010-2011

Quick Ratio
1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2007-2008 2008-2009 2009-2010 2010-2011 Quick Ratio

Inference-The quick ratio of KSDL for the year 2007-2008, 2008-2009,2009-2010,20102011 are 1.29, 1.51, 1.29, 1.20 times respectively. The ideal quick ratio is 1:1. Hence it is inferred that the financial liquidity of the organization is very good. It also indicates that the firm is indulged in efficient inventory management by not maintaining huge inventory, hence by cutting the inventory cost.

LEARNING EXPERIENCE:
The learning experience gained by me during the training period was very much practical oriented. Mostly all the concepts and theories, which I studied in the class, are applicable practically.

The overall study of the organization reveals that the company has grown tremendously since its incorporation from 1918, now it has independent units for manufacturing sandalwood oils, toilet soaps, washing soaps, detergents, cosmetics, incense sticks and industrial products. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd in 1st October 1980. Its trademark is Sharabha, the slogan stands as Natural products with exotic fragrance. The company is a leading sandalwood soap Manufacturer in the country. Even though they have demand for their products in both domestic as well as international market, They are not able to establish themselves as market leaders due to various reasons such as extensive work force, non-utilization of installed capacities of manufacturing, lack of proper distribution network, lack of expenditure in the areas of advertisements and publicity, competitions of various soaps and detergents and lack of timely decisions.

The company has an effective human resources department where in the employees are given excellent packages, incentives and extensive care is taken by providing facilities such as canteen, medical facilities, motivation classes and extracurricular activities.

I had a great time working on the project, as it gives insights into the working environment of an organization. The training has exposed me to many facts of an organization and also helped me to gain practical knowledge, which will go a long way in the horizon of our career. I became more aware of the soap industry and the role played by KSDL.

Structure: I got to know how decisions are communicated, the flow of decision process. The way in which departments are classifieds on the basis of their functioning. The

functions of each departments and its relevance. The way in which the departments are inter-linked and coordinated. Skills: Through skills, how the training needs are satisfied to the employees of different grades. The different on-job and off-job training given to the employees. Style: Through style, I got to know how decisions flow from top to bottom in KSDL. How the production process is planned and worked out. How self managed teams perform to achieve the targets set by the management. Strategy: Through strategy, I found how strategies were formulated to overcome the rigorous competition. Strategy is very much essential for the company to survive in the market. Supply Chain Management is one of the strategies adopted by KSDL, through which they are able to reduce the cost of production and increase profitability. System: System plays an important role of supporting and facilitating various activities that are carried out within the organization. KSDL adopts latest system.

The training has exposed me to many facts of an organization and also helps me to gain practical knowledge and know about cooperation & relationship of each department in KS&DL. Overall the learning experience was quite satisfactory which enabled me to experience a slice of the real and ruthless industry.

COST OF LIQUIDITY OR COST OF LIQUIDITY


As we know, cost of liquidity increases in WCP because of excessive funds in current assets. The cost of liquidity is the cost of holding insufficient current and it increases with the decrease in WCP. One has to minimize the total cost of both the costs of liquidity and liquidity in order to determine the optimum level of working capital.

AGGRESSIVE MODERATE CONSERVATIVE LEVAEL OF WORKING CAPITAL Observing the above, WCP, there is an excessive fund investing in current assets, which increase the cost of liquidity. Therefore, it is better for the company to adopt moderate working capital policy thereby reducing the total cost.

RATIO RELATING TO LIQUIDITY OF WORKING CAPITAL.

Liquidity ratio used to measure the ability of a firm to pay its maturing obligation on time .The first concern of the financial analysis of the liquidity of working capital is used for both short term creditors and internal management of the firm.

1.CURRENT RATIO

The net working capital position of firm is indicated by the relationship of its current assets and current liabilities .It measures the ability of a firm to pay off its short term obligation .higher the obligation .Higher the current ratio greater the short term solvency and vice versa

CURRENT ASSETS CURRENT RATIO = CURRENT LIABILITES (Rs in lakhs) Year 2007-2008 2008-2009 2009-2010 2010-2011 Current Assets 9117 1091 1239 1201 Current Liabilities 4755 4516 5615 5634 Current Ratio 1.92 2.42 2.21 2.13

10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 2007-2008 2008-2009 2009-2010 2010-2011 Current Assets Current Liabilities

Current Ratio
3 2.5 2 1.5 1 0.5 0 2007-2008 2008-2009 2009-2010 2010-2011 Current Ratio

ANALIYSIS: The current ratio of KSDL for the year 2007-2008, 2008-2009,20092010,2010-2011 are 1.92, 2.42, 2.21, 2.13 times respectively. The ideal current ratio is 2times. Hence it is inferred that the short term solvency of the company is very good. But in the year 2008-2009, the company had maintained a high current ratio indicating that the company had engaged itself in under trading. 2 .LIQUID OR QUICK OR ACID RATIO

The quick ratio emphasizes the relationship of liquid assets to current liabilities. The term liquid assets refers to current assets, which can be converted into cash immediately or at a short nature.

LIQUID ASSETS QUICK RATIO = CURRENT LIABILITES LIQUID ASSETS = CURRENT ASSETS INVENTORY

TABLE -2 QUICK RATIO

(Rs in lakhs)

YEAR Quick Assets 2007-2008 2008-2009 2009-2010 2010-2011 6156 6839 7219 6759 Current Liabilities 4755 4516 5615 5634 Quick Ratio 1.29 1.51 1.28 1.19

8000 7000 6000 5000 4000 3000 2000 1000 0 2007-2008 2008-2009 2009-2010 2010-2011 Quick Assets Current Liabilities

Quick Ratio
1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2007-2008 2008-2009 2009-2010 2010-2011 Quick Ratio

INFERENCE

The quick ratio of KSDL for the year 2007-2008, 2008-2009,2009-2010,2010-2011 are 1.29, 1.51, 1.29, 1.20 times respectively. The ideal quick ratio is 1:1. Hence it is inferred that the financial liquidity of the organization is very good. It also indicates that the firm is indulged in efficient inventory management by not maintaining huge inventory, hence by cutting the inventory cost. 3. DEBTORS TURNOVER RATIO

It is a ratio between net sales and average debtors indicate the efficiency of credit management .Higher the debtors turnover ratio higher will be the efficiency. NET SALES DEBTORS TURN OVER RATIO = AVERAGE DEBTORS

(Rs in lakhs)

Year

Net Sales

Debtors

DTR

Debtor Collection Period

2007-2008 2008-2009 2009-2010 2010-2011

12864 15337 17890 18106

2100 2047 2147 2081

6.12 7.49 8.33 8.69

58.78 48.06 43.20 41.39

20000 18000 16000 14000 12000 Net Sales 10000 8000 6000 4000 2000 0 2007-2008 2008-2009 2009-2010 2010-2011 Debtors

Debtors
2150 2100 2050 2000 1950

Debtors

Debtor Collection Period


70 60 50 40 30 20 10 0

Debtor Collection Period

INFERENCE: The debtor turnover ratio of KSDL for the year 2007-2008, 2008-2009,2009-2010,2010-2011 are 6.12, 7.49, 8.33, 8.70 times respectively & the Debt Collection Period are 59, 48, 43, 41 days respectively The ideal Debt Payment Period is 30days. The organization has allowed the credit period more than the ideal Debt Collection Period & the actual Debt Payment Period of the organization which indicates that the organizations credit collection period is inefficient & is in alarming situation.

4. CREDIT TURNOVER RATIO (CTR)

CTR ratio indicates credit facility enjoying by the firm. It is calculated taking into account net purchases and average conditions, calculated as fallows.

NET PURCHASES CREDIT TURNOVER RATIO = AVERAGE CREDITORS

(Rs in lakhs) YEAR Material Purchases 2007-2008 2008-2009 2009-2010 2010-2011 5189 8472 9589 9690 Creditors 829 566 722 617 CTR 6.81 16.42 13.75 16.35

10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0

Material Purchases Creditors

CTR
20 15 10 5 0

CTR

INFERENCE: The creditor turnover ratio of KSDL for the year 2007-2008, 2008-2009,20092010,2010-2011 are 6.81, 16.42, 13.75, 16.36 times respectively & the Debt Payment Period are 54, 22, 26, 22 days respectively. The ideal Debt Payment Period is 30days. The organization has received the credit period lesser than the ideal Debt Payment Period, hence it can be inferred that the organization has not received sufficient period of credit from its creditors

WORKING CAPITAL TURNOVER RATIO (WTC)

It is a ratio between net sales and net working capital. It shows efficiency of working capital to generate sales. It is expressed as fallows.

NET SALES WORKING CAPITAL TURNOVER RATIO (WTC) = NET CAPITAL WORKING

Year

Net Sales

Net Working Capital

WCTR

2007-2008 2008-2009 2009-2010 2010-2011

12864 15337 17890 18106

4361 6397 6780 6376

2.94 2.39 2.63 2.83

WORKING CAPITAL TURNOVER RATIO

20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 Net Sales Net Working Capital

WCTR
3.5 3 2.5 2 1.5 1 0.5 0 2007-2008 2008-2009 2009-2010 2010-2011

WCTR

INFERENCE: The Working Capital Turnover ratio of KSDL for the year 2007-2008, 2008-2009, 20092010, 2010-2011 are 2.95, 2.40, 2.64, 2.84 times respectively. The organization is consistent & efficient in the effective utilization of the working capital of an enterprise.

BALANCE SHEET AS ON 31ST MARCH 2007 PARTICULARS 2006-2007

Amount SOURCES OF FUNDS 1. Share Holders Fund a. share capital b. Reserve and surplus. 2. Loan funds a. secured loans b. unsecured loans. TOTAL APPLICATION OF FUNDS 1. Fixed assets a. Gross block (less) : deprecation b. Net Block 2. Investments 3.current assets loans &advances a. inventory b. sundry debtors c. cash and bank Balances d loans and advances (Less) ;- current liabilities and provisions a. liabilities b. provisions Net Current Assets 4. Miscellaneous Expenditure Profit and loss account TOTAL

Amount

318221000 15070293 16629120 129995436

146624556 479915849

292406486 233475517 58930969 100 350855723 80873641 312345581 72546525 816621470 280039861 128527890 408567751 408053719 12931061 479915849

BALANCE SHEET AS ON 31ST MARCH 2008 PARTICULARS 2007-2008

Amount SOURCES OF FUNDS 1. Share Holders Fund a. share capital b. Reserve and surplus. 2. Loan funds a. secured loans b. unsecured loans. TOTAL APPLICATION OF FUNDS 1. Fixed assets a. Gross block (less) : deprecation b. Net Block 2. Investments 3. Deferred Tax Assets 3.current assets loans &advances a. inventory b. sundry debtors c. cash and bank Balances d loans and advances (Less) ;- current liabilities and provisions a. liabilities b. provisions Net Current Assets 4. Miscellaneous Expenditure Profit and loss account TOTAL

Amount

318221000 136826041 10365536 89995436

100360972 555408013

296106154 237050829 59055325 30000100 32146548 296012822 146346670 334385423 104944640 881689555 308752365 166770640 475523005 406166550 28039490 555408013

BALANCE SHEET AS ON 31ST MARCH 2009

PARTICULARS

2008-2009

Amount SOURCES OF FUNDS 1. Share Holders Fund a. share capital b. Reserve and surplus. c. Exchange Fluctuation Reserve 2. Loan funds a. secured loans b. unsecured loans. TOTAL APPLICATION OF FUNDS 1. Fixed assets a. Gross block (less) : deprecation b. Net Block 2. Investments 3. Deffered Tax Assets 3.current assets loans &advances a. inventory b. sundry debtors c. cash and bank Balances d. loans and advances e. Investment in gratuity trust (Less) ;- current liabilities and provisions a. liabilities b. provisions Net Current Assets 4. Miscellaneous Expenditure Profit and loss account TOTAL

Amount

318221000 267719129 1769358 10704608 83506504

190711112 778420599

309623620 239847860 69775760 100 52504866 407452487 163529618 255132910 215257572 50000000 1091372587 246650794 204956560 451607354 639765233 16374640 778420599

BALANCE SHEET AS ON 31ST MARCH 2010

Particulars SOURCES OF FUNDS 1. Share Holders Fund a. share capital b. Reserve and surplus. c. Exchange Fluctuation Reserve 2. Loan funds a. secured loans b. unsecured loans. TOTAL APPLICATION OF FUNDS 1. Fixed assets a. Gross block (less) : deprecation b. Net Block 2. Investments 3. Deferred Tax Assets 3.current assets loans &advances a. inventory b. sundry debtors c. cash and bank Balances d. loans and advances e. Investment in gratuity trust (Less) ;- current liabilities and provisions a. liabilities b. provisions Net Current Assets 4. Miscellaneous Expenditure Profit and loss account TOTAL

Amount

Amount

318221000 343479146 1769358 80092400 83506504

163598904 825299050

327262896 241431939 85830957 100 61435241 517605839 172641760 285359727 213953267 50000000 1239560593 292361773 269166068 561527841 639765233 16374640 678032752

BALANCE SHEET AS ON 31ST MARCH 2011 PARTICULARS 2010-2011

Amount SOURCES OF FUNDS 1. Share Holders Fund a. share capital b. Reserve and surplus. c. Exchange Fluctuation Reserve 2. Loan funds a. secured loans b. unsecured loans. TOTAL APPLICATION OF FUNDS 1. Fixed assets a. Gross block (less) : deprecation b. Net Block 2. Investments 3. Deferred Tax Assets 3.current assets loans &advances a. inventory b. sundry debtors c. cash and bank Balances d. loans and advances e. Investment in gratuity trust (Less) ;- current liabilities and provisions a. liabilities b. provisions Net Current Assets 4. Miscellaneous Expenditure Profit and loss account TOTAL

Amount

318221000 391620693 1769358

83506504

83506504 793248197

336488843 243504890 92983953 100 62571241 525534558 165859183 240314138 189732241 80000000 1201140120 273532955 299914262 563447217 637692903 16374640 678032752