The Sustainable Economy Goes Social

Adrian Dahlin Founder & CEO (413) 695-1998 adrian@risinggreen.com

Summary
We're building a 21st-century sustainable economy in which all people can build careers that serve humanity, the planet and themselves. Our multi-platform model will reform the recruiting industry while placing young professionals in meaningful jobs, internships and study abroad programs.

The Problem

Current economic model is unsustainable. Hundreds of thousands of young green professionals dont know where to find jobs and internships. Tools to help green companies find talent are inefficient and cost ineffective. Information about the green sector is scarce and disorganized, even in university career centers.

The Solution

A combination of in-person and online recruiting. One-stop shop: jobs, internships and study abroad. Public profiles: a searchable talent database. Industry-specific networking luncheons and career fairs. A leading hub for information to help job-seekers and companies understand trends in the green economy.

Competition
green job boards
Comprehensive Category Search Searchable Public Profiles Networking Events Social Media Integration yes no no somewhat yes yes no somewhat no no no no yes yes yes yes

No inspiring brands, green niche underserved, no new innovations in job-seeker profiles, no marriage of in-person and online interaction.

Competitive Advantage

Combined online and in-person machine for customer acquisition and brand promotion. More powerful and more targeted search. A brand with clear values that everyone can support. Our understanding of the emerging green job market. Network effects = a viral engine of growth.

Marketing
Social Media & Blogs
The source of 2/3 of our traffic. Where this generation is most comfortable.

Campus Ambassadors
A student on each campus becomes the face of RG. Attract users. Build support networks of faculty, career services, study abroad offices & campus publications. Organize networking luncheons & career fairs.

The Team
Adrian Dahlin, President & CEO: Compton Mentor Fellow 2011-2012 Community Sustainability Leader 2011 Tufts Sustainability Award Winner
Justin Sinichko, Web Developer: Project Manager, GoVerse mobile app Solar Car Engineer Conservation Biologist

Advisory Board
Antje Danielson: Co-Founder @ Zipcar; Executive Directer @ Tufts Institute of the Environment Antonio Tambunan: GreenDrinksBoston; Formerly @ Deutsche Bank, Bear Stearns Dave Oakes: Co-Founder, Co-Director @ Center for Ecological Living and Learning Posy Gering: Founder @ MyNextU, Communication and Branding Expert Robert Mather: Business Analyst @ IBM Ryck Lent: Partner @ Leader Networks; Formerly @ Monster.com

Funding & Accomplishments

Seed Investment of $50,500. Investors: Adrian Dahlin, Robert Mather, Antje Danielson, Brian Mountford

Built three website prototypes, held four focus groups. Refined vision, added focus on in-person events. 1200+ site visits in July. Up 300% from June. 460
Facebook & Twitter fans. With no marketing budget.

Attracted 30+ interns and bloggers.

Business Model
Online Revenue: Listing Fees ($100+/month). Ads (high CPM). Profile Search Recruiter Tool (subscription). Human Interaction Revenue: Networking luncheons. All participants pay to attend. Career fairs and abroad fairs. Schools pay to host,
presenters pay to attend.