Sheet1

Simple Cost of Customer Acquisition Calculation

Input Variables

Total Web Visitors SEM cost per click Conversion to trial % Trial conversion % No of Sales & Marketing Staff Cost per employee per month

10,000 $0.50 5% 10% 5 $16,500

Flow Total Paid Web Vistors Trials Customers

Qty.

Conversion % 5% 10%

10,000
500 50 $5,000 $82,500

SEM Marketing Spend Total Headcount Costs

Cost of Customer Acquisition

Without headcount costs With headcount costs
$100.00

$1,750.00

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