INTRODUCTION

The evolution of State Bank of India can be traced back to the first decade of the 19th century. It began with the establishment of the Bank of Calcutta in Calcutta, on 2 June 1806. The bank was redesigned as the Bank of Bengal, three years later, on 2 January 1809. It was the first ever joint-stock bank of the British India, established under the sponsorship of the Government of Bengal. Subsequently, the Bank of Bombay (established on 15 April 1840) and the Bank of Madras (established on 1 July 1843) followed the Bank of Bengal. These three banks dominated the modern banking scenario in India, until when they were amalgamated to form the Imperial Bank of India on 27 January1921.

An important turning point in the history of State Bank of India is the launch of the first Five Year Plan of independent India, in 1951. The Plan aimed at serving the Indian economy in general and the rural sector of the country, in particular. Until the Plan, the commercial banks of the country, including the Imperial Bank of India, confined their services to the urban sector. Moreover, they were not equipped to respond to the growing needs of the economic revival taking shape in the rural areas of the country. Therefore, in order to serve the economy as a whole and rural sector in particular, the All India Rural Credit Survey Committee recommended the formation of a state-partnered and state bank sponsored

The All India Rural Credit Survey Committee proposed the takeover of the Imperial Bank of India, and integrating with it, the former state-owned or state-associate banks. Subsequently, an Act was passed in the Parliament of India in May 1955. As a result, the State Bank of India (SBI) was established on 1 July 1955. This resulted in making the State Bank of India more powerful, because as much as a quarter of the resources of the Indian banking system were controlled directly by the State. Later on, the State Bank of India (Subsidiary Banks) Act was passed in 1959. The Act enabled the State Bank of 1

India to make the eight former State-associated banks as its subsidiaries.

The State Bank of India emerged as a pacesetter, with its operations carried out by the 480 offices comprising branches, sub offices and three Local Head Offices, inherited from the Imperial Bank. Instead of serving as mere repositories of the communitys savings and lending to creditworthy parties, the State Bank of India catered to the needs of the customers, by banking purposefully the bank served the heterogeneous financial needs of the planned economic development.

Branches the corporate center of SBI is located in Mumbai. In order to cater to different functions, there are several other establishments in and outside Mumbai, apart from the corporate center. The bank boasts of having as many as 14 local head offices and 57 Zonal Offices, located at major cities throughout India. It is recorded that SBI has about 10000 branches, well networked to cater to its customers throughout India.

ATM Services SBI provides easy access to money to its customers through more than 8500 ATMs in India. The Bank also facilitates the free transaction of money at the ATMs of State Bank Group, which includes the ATMs of State Bank of India as well as the Associate Banks State Bank of Bikaner & Jaipur, State Bank of Hyderabad, State Bank of Indore, etc. You may also transact money through SBI Commercial and International Bank Ltd by using the State Bank ATM-cum-Debit (Cash Plus) card.

Subsidiaries The State Bank Group includes a network of eight banking subsidiaries and several nonbanking subsidiaries. Through the establishments, it offers various services including merchant banking services, fund management, factoring services, primary dealership in government securities, credit cards and insurance.

The eight banking subsidiaries are:

State Bank of Bikaner and Jaipur (SBBJ) State Bank of Hyderabad (SBH) State Bank of India (SBI) State Bank of Indore (SBIR) State Bank of Mysore (SBM) State Bank of Patiala (SBP) State Bank of Saurashtra (SBS) State Bank of Travancore (SBT)

Products And Services Personal Banking

SBI Term Deposits SBI Loan For Pensioners SBI Recurring Deposits Loan Against Mortgage Of Property SBI Housing Loan Loan Against Shares & Debentures SBI Car Loan Rent Plus Scheme SBI Educational Loan Medi-Plus Scheme

Other Services

Agriculture/Rural Banking NRI Services ATM Services Demat Services Corporate Banking Internet Banking Mobile Banking International Banking Safe Deposit Locker RBIEFT E-Pay E-Rail SBI Vishwa Yatra Foreign Travel Card Broking Services Gift Cheques

OBJECTIVES

The main objective is to study about the different plans of SBI mutual fund

To give a brief idea about the benefits available from Mutual Fund investment. To analyze the importance of mutual funds in today scenario. To study about the operations in SBI mutual fund. To understand and analyze the performance of SBI Mutual Funds in Mutual Fund Industry.

To analyze what type of scheme provide by SBI.

RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic.

Research methodology is a way to systematically solve the research problem. Research methodology just does not deal research method but also consider the logic behind the method. It facilitates the researcher with reason for evaluating the research problem.

Definition: According to Redman and Moray Research is systematized effort to gain new knowledge.

According to Clifford Woody Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting organizing and evaluating data , making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. It has also defined as a careful investigation or inquiry especially through search for new fact in any branch of knowledge. Research comprises defining research problems, formulates the hypothesis, research design including sample designing, data collection, analysis of data, interpretation, conclusion on the basis of interpretation. Apart from it suggestions and recommendations are also the part of research. The research methodology is through secondary data:

Journals internet books 5

RESEARCH DESIGN

The formidable problem that follows the task of defining the research problem is the design of the research project, popularly known as the research design. To define the term research design it can be said a research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In fact the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do from writing the hypothesis and its operational implications to the final analysis of data.. Features of a good design: It must be flexible enough. Appropriate and efficiency must lie in the report. It should minimize bias and maximize the reliability of the data collected. The design must be suitable as per the requirement of the case.

Important concept relating to research design: Dependent and independent variables. Extraneous variables. Control. Confounded relationship. Research hypothesis. Experimental and non- experimental hypothesis- testing research. Experimental and control groups. Treatment. Experiments. Experimental units.

Research design used in this report

COMPANY PROFILE
SBI Mutual Fund (SBI MF) is one of the largest mutual funds in the country with an investor base of over 5.8 million. With over 20 years of rich experience in fund management, SBI MF brings forward its expertise in consistently delivering value to its investors. SBI MF draws its strength from India's Largest Bank State Bank of India and Socit Gnrale Asset Management, France SBI Mutual Fund is Indias largest bank sponsored mutual fund and has an enviable track record in judicious investments and consistent wealth creation. The fund traces its lineage to SBI - Indias largest banking enterprise. The institution has grown immensely since its inception and today it is India's largest bank, patronized by over 80% of the top corporate houses of the country. SBI Mutual Fund is a joint venture between the State Bank of India and Society General Asset Management, one of the worlds leading fund management companies that manages over US$ 500 Billion worldwide. At SBI Mutual Fund, resources are considerably devoted to gain, maintain and sustain profitable insights into market movements. The trust reposed on SBI-MF by over 5.4 million investors is a genuine tribute to its expertise in Fund Management. SBI Mutual Fund is India s largest bank sponsored mutual fund and has an enviable track record in judicious investments and consistent wealth creation.

Thus SBI-MF believes in Proven Skills in Wealth Generation Exploiting expertise, compounding growth

Proven Skills in Wealth Generation. SBI Mutual Fund is Indias largest bank sponsored mutual fund and has an enviable track record in judicious investments and consistent wealth creation. The fund traces its lineage to SBI - Indias largest banking enterprise. The institution has grown immensely since its inception and today it is India's largest bank, patronized by over 80% of the top corporate houses of the country. SBI Mutual Fund is a joint venture between the State Bank of India and Socit Gnrale Asset Management, one of the worlds leading fund management companies that manages over US$ 500 Billion worldwide. Exploiting expertise, compounding growth In twenty years of operation, the fund has launched 38 schemes and successfully redeemed fifteen of them. In the process it has rewarded it's investors handsomely with consistent returns. A total of over 5.8 million investors have reposed their faith in the wealth generation expertise of the Mutual Fund. Schemes of the Mutual fund have consistently outperformed benchmark indices and have emerged as the preferred investment for millions of investors and HNIs. Today, the fund manages over Rs. 42,100 crores of assets and has a diverse profile of investors actively parking their investments across 38 active schemes. The fund serves this vast family of investors by reaching out to them through network of over 130 points of acceptance, 29 investor service centers, 59 investor service desks and 6 Investor Service Points. SBI Mutual is the first bank-sponsored fund to launch an offshore fund Resurgent India Opportunities Fund.

Growth through innovation and stable investment policies is the SBI MF credo.

Mr. Deepak Kumar Chatterjee Managing Director & Chief Executive Officer Mr. V. V. Anand Executive Vice President Ms. Aparna Nirgude Chief Risk Officer Mr. Navneet Munot Chief Investment Officer Mr. C A Santosh Chief Manager - Customer Service.

Mr. Didier Turpin Dy. Chief Executive Officer Mr. K. T. Ravindran Chief Operating Officer Ms. Vinaya Datar Company Secretary & Compliance Officer Mr. R. S. Srinivas Jain Chief Marketing Officer

OPERATIONS
In twenty years of operation, the fund has launched thirty-eight schemes and successfully redeemed fifteen of them. In the process it has rewarded its investors handsomely with consistently high returns. A total of over 5.4 million investors have reposed their faith in the wealth generation expertise of the Mutual Fund. Schemes of the Mutual fund have consistently outperformed benchmark indices and have emerged as the preferred investment for millions of investors and HNIs. Today, the fund manages take care of almost over Rs. 31,794 cores of assets and has a diverse profile of investors actively parking their investments across 36 active schemes. The fund serves this vast family of investors by reaching out to them through network of over 130 points of acceptance, 28 investor service centers, 46 investor service desks and 56 district organizers. HISTORICAL VIEW SBI MUTUAL FUNDS 1987- SBI mutual fund was the first bank sponsored mutual fund in India, incorporated by SBI bank in June 1987. 1987- SBI mutual fund launches the fist scheme Magnum regular income scheme1987

1993- May 1993, SBI took over the principal trustee of the fund. The investment management function was entrusted to SBI Funds Management Pvt Ltd.

1993- SBI mutual funds launches SBI magnum Taxgain on March 31 1993. The fund is now the largest managed schemes and is a flagship ELSS scheme in industry.

1999- SBI mutual funds launches magnum sector fund umbrella in July 1999. The fund includes sub funds like MSFU FMCG, MSFU Pharmacy, MSFU IT, MSFU emerging business and MSFU contra fund (Indias 1st contrarian based equity fund) 2002- SBI mutual fund launches its investors education initiative to reach out to the 10

Investors and to educate about them mutual funds as interactive investment option.

2004- SBI mutual funds launches dedicated fund targeted to the NRI investors. NRI investment fund to provide attractive returns through periodic dividends or through capital appreciation.

2004- SBI mutual funds formalize its joint venture with Society General Asset management of France in December 2004.

2005- SBI mutual fund launches magnum COMMA on August 17 2005, invests in stocks of commodity based companies.

2006- Most preferred mutual fund 2006-awared by CNBC awaaz.

2006- SBI mutual fund launches SBI ONE INDIA fund, 1st equity based fund on regional focus. 2007- Mutual fund of the year -2007 CNBC TV 18 CRISIL

2007- Record mobilization in NFO- SBI INFRASTRUCTURE FUND- SERIES 1.

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AWARDS

Our expertise and excellent performance is frequently recognized by the mutual fund industry. SBI Mutual Fund (SBIMF) has been the proud recipient of the ICRA Online Award - 8 times, CNBC TV - 18 Crisil Award 2006 - 4 Awards, The Lipper Award (Year 20052006) and most recently with the CNBC TV - 18 Crisil Mutual Fund of the Year Award 2007 and 5 Awards for our schemes. 2010

2009

2008

12

2007

13

2006

Much of the credit for sustained performance of SBIMF goes to our team. They are the real performers whose expertise and capability rewards our investors

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COMPETITORS OF SBI MUTUAL FUND

Some of the main competitors of SBI Mutual Fund as follow

ICICI Mutual Fund Reliance Mutual Fund UTI Mutual Fund Birla Sun Life Mutual F und Kotak Mutual Fund HDFC Mutual Fund Sundaram Mutual Fund LIC Mutual Fund

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STRUCTURE OF MF IN INDIA

Like other countries, India has a legal framework within which mutual funds must be constituted. In India, open and closed-end funds operate under the same regulatory structure, i.e. in India; all mutual funds are constituted along one unique structure-as unit trust. A mutual fund in India is allowed to issue open-end and close end schemes under a common legal structure. Therefore, a mutual fund may have different schemes (open and closed-end) under it i.e. under one unit trust, at any point of time. The structure, which is required to be followed by mutual funds in India, lay down under SEBI (Mutual Fund) Regulations, 1996.

16

The Fund Sponsor 'Sponsor" is defined under SEBI regulations as any person who, acting alone or in combination with another body corporate, establishes a, mutual fund. The sponsor of a fund is akin to the promoter of companies he gets the fund registered with SEBI. The sponsor will form a Trust and appoint a board of Trustees. The sponsor will also generally appoint 11 Asset management Company (AMC) as fund managers. The sponsor ill also appoint a Custodian to hold the fund assets. All these appointment are made in accordance with the SEBI regulations. Per the existing SEBI regulations, for a person to qualify as a sponsor, must contribute at least 40% of the net worth of the AMC and issues a sound financial track over five years prior to registration.

Mutual Funds as Trusts Mutual fund in India is constituted in the form of a Public Trust under the Indian Trusts Act 1882.The fund invites investors. Contribute their money in the common pool by subscribing to units Issued by various schemes established by the trust as evidence of their beneficial interest in the fund. The trust or fund has no legal capacity itself rather it is the Trustee(s) who have legal capacity and therefore the trustees take all acts in relation to the trust on its behalf.

Trustees A board of trustees - a body of individuals, or a Trust company - a corporate body, may manage the Trust. Board of Trustees manages most of the funds in India. The Board or the Trustee Company (body of individuals, corporate body, for managing the portfolio, appoints an Asset Management Company. The Trust is created through a document called the Trust Deed that is executed by the Fund Sponsor in favors of the trustees. They are the primary guardian of the unit holder's funds and assets. They ensure that AMC's operations are along professional lines.

17

Asset Management Company The role of an Asset Management Company (AMC) is to act as the investment manager of the trust under the Board supervision.

Transfer Agents Transfer agents are responsible for issuing and redeeming units of the mutual fund and provide other related services such as preparation of transfer documents updating investors' records. A fund may choose to out this activity in-house or by an outside transfer agent.

Distributors AMCs usually appoint Distributors or Brokers, who sell units on behalf of the fund. Some funds require that all transactions to be routed th rough such brokers. In India, besides brokers, independent individuals are appointed as agents for the purpose of selling the fund scheme to the investors. While individual constitute the largest segment in the category of mutual fund distributors, other distributors include banks, NBFCs and corporate.

Bankers A fund's activities involve dealing with the money on a continuous basis primarily with respect to buying and selling units, paying for investment made, receiving the proceeds on sale of investment and discharging its obligations towards operating expenses. A funds banker therefore plays a crucial role with respect to its financial dealings by holding its bank account and providing it with remittance services

Custodian and Depository The custodian is appointed by the Board of Trustees for safekeeping of securities in terms of physical delivery and eventual safe keeping or participating clearing system through approved depository companies 18 on in the

behalf of the

mutual

fund

and

must

fulfill

its responsibilities in accordance with its

agreement with the mutual fund. The Indian markets are moving away from having physical certificates for securities, to ownership of these securities in dematerialized form with a depository. Thus, a Depository Participant will hold a mu tual funds dematerialized securities holdings. A fund's physical securities will continue to be held by a custodian.

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TYPES OF SBI MUTUAL FUND SCHEMES

Type

Scheme Name

Investment Objective

Minimum Additional Investment Investment amount Rs.1000

Exit Load

Expenses Ratio

Equity SBI Arbitrage Opportuniti es Fund

"To provide capital Rs. 25000 appreciation and regular income for unit holders by identifying profitable arbitrage opportunities between the spot and derivative market segments as also through investment of surplus cash in debt and money market instruments "

"For exit 1.22 within 7 business days from the date of allotment -0.25%, For exit after 7 business days from the date of allotment - Nil " Nil 2.50

Equity SBI Magnum Blue-chip Fund

"To provide investors Rs.5000 with opportunities for long-term growth in capital through an active management of investments in a diversified basket of equity stocks of companies whose market capitalization is at least equal to or more than the least market capitalized stock of BSE 100 Index." "To generate opportunities for growth along with Rs.5000

Rs.1000

Equity SBI Magnum COMMA

Rs.1000

"For exit 2.50 within 1 year from

20

Fund

possibility of consistent returns by investing predominantly in a portfolio of stocks of companies engaged in the commodity business within the following sectors Oil & Gas, Metals, Materials & Agriculture and in debt & money market instruments." "The objective of the Rs.5000 scheme is to provide the investor Long term capital appreciation by investing in high growth companies along with the liquidity of an openended scheme through investments primarily in equities and the balance in debt and money market instruments." "To provide investors Rs. 2000 maximum growth opportunity through well researched investments in Indian equities, PCDs and FCDs from selected industries with high growth potential and in Bonds" Rs.1000

the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

Equity SBI Magnum Equity Fund

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

Equity SBI Magnum Global Fund 94

Rs. 500

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil." Exit Load 1.50 1.00% for exit

Equity SBI The scheme will Magnum invest in stocks Index Fund comprising the S&P

Rs.5000

Rs.1000

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CNX Nifty index in the same proportion as their weight age in the index with the objective of achieving returns equivalent to the Total Returns Index of S&P CNX Nifty index by minimizing the performance difference between the benchmark index and the scheme. The Total Returns Index is an index that reflects the returns on the index from index gain/loss plus dividend payments by the constituent stocks. The scheme will adopt a passive investment approach" Equity SBI Magnum Midcap Fund "To provide investors Rs. 5000 with opportunities for long-term growth in capital along with the liquidity of an openended scheme by investing predominantly in a well diversified basket of equity stocks of Midcap companies. Midcap companies are those companies whose market capitalization at the time of investment is lower than the last stock in the S&P CNX Nifty Index less 20% (upper range) and 22 Rs.1000

within 7 business days from the date of investme nt

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

above Rs. 200 cores. " Equity SBI Magnum Multi Cap Fund "To provide investors Rs. 5000 with opportunities for long-term growth in capital along with the liquidity of an openended scheme through an active management of investments in a diversified basket of equity stocks spanning the entire market capitalization spectrum and in debt and money market instruments " "The objective of the Rs. 1000 scheme is to provide the investor with long term capital appreciation/ dividends along with the liquidity of an open-ended scheme. The scheme will invest in a diversified portfolio of equities of high growth companies " "To provide attractive Rs.50000 returns to the Magnum/unit holders holders either through periodic dividends or through capital appreciation through an actively managed portfolio of debt, equity and money market instruments. " Rs.1000 "For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

Equity SBI Magnum Multiplier Plus 1993

Rs.500

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil." "For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

Equity SBI Magnum NRI Investment Fund Flexi Asset Plan

Rs.1000

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Equity SBI Magnum Sector Umbrella Contra

"To provide the Rs. 2000 investors maximum growth opportunity through equity investments in stocks of growth oriented sectors. There are four sub-funds dedicated to specific sectors viz. IT, Pharmaceuticals, FMCG, Contra sub fund for investment in stocks currently out of favor and Emerging Business Fund (EBF) to participate in the growth potential presented by various companies that are considered emergent and have export orientation/outsourcin g opportunities or are globally competitive by investing in the stocks representing such companies. The fund may also evaluate emerging businesses with growth potential and domestic Focus " "To provide the Rs. 2000 investors maximum growth opportunity through equity investments in stocks of growth oriented sectors. There are four sub-funds dedicated to specific sectors viz. IT, Pharmaceuticals, 24

Rs.500

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of allotment - Nil."

Equity SBI Magnum Sector Umbrella Emerging Businesses

Rs.500

"For exit 2.50 within 1 year from the date of allotment - 1%; For exit after 1 year from the date of

FMCG, Contra sub fund for investment in stocks currently out of favor and Emerging Business Fund (EBF) to participate in the growth potential presented by various companies that are considered emergent and have export orientation/outsourcin g opportunities or are globally competitive by investing in the stocks representing such companies. The fund may also evaluate emerging businesses with growth potential and domestic Focus "

allotment - Nil."

Debt SBI "To provide the Magnum investors/unit holders Gilt STP with returns generated through investments in government securities issued by the Central Government and / or a State Government "

"Growth Rs.25000 Dividend Rs.100000"

"Growth Option Rs. 5000 Dividend Option Rs. 5000"

CDSC 0.84 0.15% for exit within 15 days from the date of investment

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PROCEDURE
Fresh Purchase: After deciding on the type of scheme, the investor will have to fill in the Application form, attach a payment instrument and submit it at any of the funds' collection centers before the cut off time. The investor has to invest in rupees and units will be allotted to him in fractions depending upon the NAV.

Additional Purchase: Buying more units either of the same scheme or of a different Scheme under the SAME FOLIO is an additional purchase, which can be done through Additional Purchase slips provided along with the account statement. After filling the Same, the investor will have to attach a cheque with it and submit it at any of the collection centers before the cut-off time.

Switch Units: A switch request will have to be filled in and submitted at any of the Collection centers before the cut off time. SWITCH can be done with either partial or all Units under a particular scheme to another scheme as specified by him under the same Folio.

Redeem / Repurchase Units: If the fund is open ended, the investor has to send the Repurchase requisition slip, duly completed and signed, to any of our branches. It is Possible to lodge repurchase requests on the Internet also. The redemption can be done for all units, partial units, or for an amount. ASSOCIATION OF MUTUAL FUNDS IN INDIA (AMFI) AMFI is a trade body of all the mutual funds in India. It was incorporated in August 1995 As a non-profit organization to promote and protect the interests of mutual funds and Their Unit holders define and maintain high ethical and professional standards and Enhance Public awareness of mutual funds. All mutual funds in India are members of the Association. AMFI works through committees and working groups.

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LITRATURE SURVEY

A mutual fund, also called an investment company, is an investment vehicle which pools the money of many investors. The fund's manager uses the money collected to purchase securities such as stocks and bonds. The securities purchased are referred to as the fund's portfolio. When you give your money to a mutual fund, you receive shares of the fund in return. Each share represents an interest in the fund's portfolio. The value of your mutual fund shares will rise and fall depending upon the performance of the securities in the portfolio. Like a shareholder in a corporation, you will receive a proportional share of income and interest generated by the portfolio. You can receive these distributions either in cash or as additional shares of the fund. As a shareholder, you also have certain shareholder voting rights. A mutual fund's portfolio is managed by a professional money manager. The manager's business is to choose securities which are best suited for the portfolio. Be aware, however, that even a professional money manager cannot insure against a loss of principal.

The mutual fund manager will invest in many different securities. This diversification of portfolio assets means that you as an investor have not pinned all your hopes on one company's success. Also, because the portfolio holds many securities, the negative 27

impact that any one company may have on the fund is diminished. While diversification is a benefit of mutual fund investing, a mutual fund is still impacted, either favorably or unfavorably, by the ups and downs of the market in general. Mutual funds provide a relatively easy way to invest. Most funds have a minimum investment of $1000. In addition, a mutual fund stands ready to buy back, or redeem, your shares at any time. This liquidity allows you to get your money when needed. There is no guarantee, however, that your shares at the time of redemption will not have decreased in value.

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FINDINGS
Diversification: The best mutual funds design their portfolios so individual

Investments will react differently to the same economic conditions. For example, Economic conditions like a rise in interest rates may cause certain securities in a Diversified portfolio to decrease in value. Other securities in the portfolio will Respond to the same economic conditions by increasing in value. When a portfolio Is balanced in this way, the value of the overall portfolio should gradually increase Over time, even if some securities lose value. Professional Management: Most mutual funds pay topflight professionals to

Manage their investments. These managers decide what securities the fund will buy and sell. Regulatory oversight: Mutual funds are subject to many government regulations

That protects investors from fraud. Liquidity: It's easy to get your money out of a mutual fund. Write a check, make

A call and you've got the cash. Convenience: You can usually buy mutual fund shares by mail, phone, or over the Internet Low cost: Mutual fund expenses are often no more than 1.5 percent of your

Investment. Expenses for Index Funds are less than that, because index funds are not actively managed. Instead, they automatically buy stock in companies that are Listed on a specific index Transparency Flexibility Choice of scheme Tax benefit
well regulated

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CONCLUSION

Being the 7th biggest AMC,SBI Mutual Fund has a cutting edge over other AMCs SBI is most popular private sector bank in India so public response is very high. SBI Mutual Fund is one of the oldest AMCs in private sector and schemes which are matured enough pull new investors because of high returns. SBI Mutual Fund offers clear and non overlapping positioning of different funds. Increase importance of mutual fund day to day because low risk and high rate of return Training provided to investors may lead to more investments. Competitors like Reliance AMC, ICICI prudential are catching up fast on the market share. Share market of SBI regular increase.

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LEARNINGS AT SBI MUTUAL FUND

Learning from SBI Mutual Fund include Dealing with corporate culture Dealing with bank officials Building and maintaining relationships

Apart from the on field work, we took part in activities conducted in SBI Mutual Fund office, which included discussions on Money Market Instruments Market news updates These discussions gave us an exposure in the field of finance, thereby enhancing our knowledge and allowing us to link it with the mutual fund industry. A brief overview of the discussion outlines have been given below.

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LIMITATION
SBI Mutual funds have their Limitation and may not be for everyone:

No Guarantees: No investment is risk free. If the entire stock market declines in

Value, the value of mutual fund shares will go down as well, no matter how Balanced the portfolio. Investors encounter fewer risks when they invest in mutual Funds than when they buy and sell stocks on their own. However, anyone who Invests through a mutual fund runs the risk of losing money.

Fees and commissions: All funds charge administrative fees to cover their

Day-to-Day expenses. Some funds also charge sales commissions or "loads" to Compensate brokers, financial consultants, or financial planners. Even if you don't Use a broker or other financial adviser, you will pay a sales commission if you buy Share in a Load Fund.

Taxes: During a typical year, most actively managed mutual funds sell anywhere

From 20 to 70 percent of the securities in their portfolios. If your fund makes a Profit on its sales, you will pay taxes on the income you receive, even if you Reinvest the money you made.

Management risk: When you invest in a mutual fund, you depend on the funds

Manager to make the right decisions regarding the fund's portfolio. If the manager Does not perform as well as you had hoped, you might not make as much money On your investment as you expected. Of course, if you invest in Index Funds, you Forego management risk, because these funds do not employ managers.

No control over Cost in the Hands of an Investor

Difficulty in selecting a Suitable Fund Scheme 32

SWOT ANALYSIS OF SBI MUTUAL FUND

STRENGTH
Being the 7th biggest AMC,SBI Mutual Fund has a cutting edge over other AMCs The name SBI is also associated with one of the largest public sector bank in India, and hence people show more faith in SBI Mutual Fund. SBI Mutual Fund is one of the oldest AMCs in private sector and schemes which are matured enough pull new investors because of high returns. Wide variety of funds, ranging from debt funds to equity and a mixture of both in various proportions, give ample amount of choice to customers. SBI Mutual Fund offers clear and non overlapping positioning of different funds Winner of CNBC TV-18-CRISIL mutual fund of the year award.

WEAKNESS
Lack of promotional material, dispensers, banners. Proper training not being provided to bank officials.

OPPORTUNITIES
Untapped rural market offers huge potential. More focus on PSUs may enhance business. Training provided to investors may lead to more investments.

THREATS
Competitors like Reliance AMC, ICICI prudential are catching up fast on the market share. Share market slump may see downfall in investments

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RECOMMENDATION

The organization on the wide scale should conduct investor awareness programs.

While the firm should conduct such programs in their locality to inform its existing customer about various mutual fund scheme.

The investors should analyze and indentify their objective of investment in Mutual Funds and the periods.

Company should give handsome brokerage to brokers so that they get attracted towards distribution of the funds.

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BIBLIOGRAPHY
WEBSITES www.sbimf.com: For Comparative Analysis:

http://valueresearchonline.com/funds/newsnapshot.com

http://www.valueresearchonline.com/funds/default.asp

http://amfiindia.com/navreport.asp

www.franklintempletonindia.com

www.principalindia.com http://www.google.com Advanced web search for scholarly articles and e-books on the subject

BOOKS V.A.Avdhani ( Financial Services) ICFAI ( Financial Services)

NEWSPAPERS Economic times Financial Express Business standard

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