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We Share Minds

manadus.com

Manadus
Manadus Is a practice based and regional management consulting company focused on partnering organizations in creating sustainable change. In short achieving value, creating opportunities for clients in our motto. Manadus delivers tangible results for local and global clients in a long term partnership approach by providing change management services in the area of strategy, leadership and human performance management. As todays challenges are complex, organizations have to continuously expand their capacity to create their future. Therefore an organization needs to change and challenge mental models at the management team levels as well as throughout the organization to emerge as true winners and leaders. Actionable knowledge and sustained capacity for change become major success ingredients for organizations where we share minds. Our aim is the development of the Brand that reflects value and excellence in consulting for our clients, particularly in the area of change management. This is achieved by taking a customer-centric approach and working with talents from different disciplines like Strategy, HR, OD, Finance, IT and Project Management who integrate people- with business-orientation.

We partner organizations by consulting with the client's management team to leverage managerial wisdom for achieving organizational value and co-creating opportunities. We ultimately aim to create Market Excellence for our clients - tangible results in the long-term through enhanced market positioning, brand reputation and /or share value pricing. Passion: Determined, persistent and engaging is our attitude to clients. Integrity: Corporate honesty and ethics determine our approach to clients. Candour: Frank yet professional reflects our response to clients. Adaptability: Alignment and balance between strategic big picture client requirements and tactical solution development underlines our work with clients. Results-focus: Commitment to our client's success is our perspective in guiding the partnership with organizations.

Our Mission

Our Values

Manadus Valuable Clients

Training Programs
Sales and Marketing
Effective for the Affective Impression of Perfection Power to the Point The Selling Knack The Team-Lead Selling Knack The Art of Marketing Quantitative Marketing Marketing for Non-Marketing Managers Customer Care

Organizational Development
Stress Management Time and Work Management People management Skills

Human Resource
Performance Management HRM for line Managers Interviewing Skills Change Management Training Need Analysis

Finance
Finance for Non-Finance managers Strategic Financial Management Strategic Budgeting and Planning

Leadership
Leadership Excellence Strategic Leadership Leadership Skills for Managers

Team Building
Outdoor Learning Adventure Team Bonding (In-house program)

Manadus Consultancy
HR Consultancy Training Need Analysis Brand Consultancy

01- HR Consultancy
A - HR Transition and Policy Making
Our work ranges from major HR policy integration in the context of signicant mergers, periodic HR policy reviews ("audits" for employment law & best practices), to specic advice on one-off policies. We also provide the necessary "compliance" materials for smaller organizations without straying into over-complication. We bring considerable knowledge and insight to our work on development of HR policies (and the related area of employee handbooks).

The best way to motivate your employees and to nd out their training needs is a methodic, timely and all inclusive Performance Management which has best-in-market practices. Our Performance Management Services offerings include: Educating senior employees on including juniors / giving a precise feedback / completing a timely appraisal. Grooming supervisors and employees on building consensus in appraisal. Making the junior employees aware of the whole process and educating on writing their key result area. Following up on Time Deadlines.

B - Performance Management System

We know that compensation is about more than just a line-item on your balance sheet. Its about investing wisely in your companys most important assetyour people. Thats why we give you the data, tools and solutions you need to ensure that every compensation rupee is spent wisely for your company. Were at the leading edge of compensation technology and are focused on helping you build compensation strategies that support your business strategy and align with your organizations culture.

C - Compensation and Benefits

An HR audit from Manadus provides an expert and comprehensive review of current policies, procedures, practices, compliance with legislation and accepted best practice. The purpose of an audit is to identify the strengths and weaknesses within the company's working practices and to highlight what's missing or needs to be improved - its like an in-depth HR health check for your business. In addition to any relevant business or industry-specic areas, the HR audit covers: Recruitment & induction processes Benets & compensation Contracts, handbooks & policies Performance appraisals & job evaluations Training & development programs Communications strategy HR strategy Exit procedures An audit can also include an employee opinion survey, which is fantastic for getting real feedback on staff thoughts and feelings about the business and can be used as a tool for generating new ideas.

D - HR Audit

Our Business Change Management Consultancy can help you manage change within your organization, from creating and sharing a vision for the change, to performing an impact analysis and undertaking a benets evaluation at the end of the project. Our consultants will work with your internal teams to evaluate the transitional landscape within your organization and develop a plan for change that meets your specic requirements. The recommended approach to change will incorporate best practice and all other necessary elements for success, including internal communications strategies, process improvements and numerous other factors.

E - Change Management

Change Acceleration Process

Change acceleration process (CAP) provides a means by which organizations are able to accelerate the pace of necessary changes while allowing these changes to be gauged based on the desired outcomes. The change acceleration processes represents a group of tools that are used to help the change effort be accelerated toward a common goal. The overall process otherwise known as CAP consists of seven steps. They are: Leading Change Creating a Shared Need Shaping a Vision Mobilizing Commitment Making the Change Last Monitoring the Process of the Change Initiative Changing the Overall Systems and Structures

02 - Training Need Analysis


The training needs assessment is a critical activity for the training and development function. Whether you are a human resource generalist or a specialist, you should be adept at performing a training needs assessment. Not only does TNA identify if training will actually solve a performance problem, it also identies specic performance areas requiring training, who needs training and how the training should be designed.

When Do You Need A TNA

When the manager complains that his sales people are not meeting sales quotas and need sales training. But, what kind of training is needed? Do they need training on sales negotiation, product knowledge, customer service skills or other areas? Once that question is answered, other questions begin to surface. What is the training budget? What instructional method will be used? What is the level of instruction needed? What training design criteria will best meet the employees learning style? Will the training do any good? Perhaps poor sales are a result of the economy and training is not the solution.

Purpose And Significance of TNA

The purpose of a training needs assessment is to identify performance requirements or needs within an organization in order to help direct resources to the areas of greatest need, those that closely relate to fullling the organizational goals and objectives, improving productivity and providing quality products and services. The needs assessment is the rst step in the establishment of a training and development Program. It is used as the foundation for determining instructional objectives, the selection and design of instructional programs, the implementation of the programs and the evaluation of the training provided. These processes form a continuous cycle which always begins with a needs assessment.

The Training Needs Analysis (TNA) is designed to answer all those questions and more. Whether the training is related to soft skills such as communication and leadership or technical job specic skills, the importance of TNA cannot be overemphasized.

How TNA Helps You Solve These Issues

Types Of TNA Analysis

Organization Analysis User Analysis Task Analysis Learner Analysis ROI (Return on Investment) Analysis

Results Of The Needs Assessment


Assuming that the needs assessment identies more than one training need, the training manager, working with management, prioritizes the training based on the urgency of the need (timeliness), the extent of the need (how many employees need to be trained) and the resources available. Based on this information, the training manager can develop the instructional objectives for the training and development program.

Steps To Collect Data For A TNA

One-On-One Interviews Observation: Surveys/Questionnaires Group Interviews: Documentation and previous Training records Performance Tests

03 - Brand Consultancy
The creation of a strong and unique brand identity is only the rst step in the brand development process. The brand can be a part of your business that is complex and difcult to understand, especially for those not directly involved in the marketing function. A well managed brand generates demand and long term business success it inuences choice and therefore earnings. The brand is an intangible asset to your business and will require continuous investment if it is to realise its full potential. brand enjoys customer loyalty and 'fans' Marketing activity is targeted, focused and effective. The brand is known and trusted within the market and risk is reduced when launching new products and services.

Brand Consultancy Services includes

A - Brand Assessment - Not sure how effective your brand is? We can undertake a brand assessment including recommendations on how to improve effectiveness. B - Brand Strategy By reviewing the synergy between your business objectives and your brand we can establish how well your brand ts with your overall business plan and develop an appropriate brand strategy that engages directly with your products, services and customers. C - Brand Implementation Winning the hearts and minds of your team is essential if your brand is to be successful; we can help you get your brand up and running , engaging with your customers and building your products and communications around them. D - Brand Promotion Communicating and promoting the core values and key messages that dene your business, MANADUS can work with you to create strategic, effective and measurable marketing and promotion campaigns.

Benefits of managing your brand include

The brand remains consistent with your business objectives as they evolve in line with a changing competitive environment. The creation of long term value results in greater market share and higher revenues You enjoy competitive advantage and stand out from the crowd Customers actively look for your products and services. The

Brand Identity Services Brand Identity

The benets of investing in the professional creation of a brand identity are Clarity internally and externally, of who you are and what your organisation stands for Synergy between your brand identity and your brand image your company does what it says More effective communication with your target audience Focus for your marketing effort Condence that your company knows who they are, what they stand for and what customers can expect Your brand identity has been developed as a result of a tried and tested strategic process giving due consideration to your business objectives and company culture.

Brand Identity Services Includes


A - Corporate Branding B - Organizatioal Branding C - Consumer Branding D - Logo and slogan creation

Recruitment Services
When opting for our retained search service you engage the services of Manadus as your sole recruitment partner, managing the complete recruitment lifecycle. We provide you with a dedicated search consultant who will handle your assignment and provide a one-to-one service throughout the entire process. Our consultants will visit you to discuss your requirements in detail, so that they have a complete understanding of your businesses culture, its aspirations, and the role that you are hiring for. They will discuss pre-determined timescales so that you have visibility of our entire process, how it works, and what we will achieve and when. 01 - CV Selection and Contingency Services Our contingency-based service offers a solution for your recruitment challenges whilst minimizing investment. If your business is coming up against the challenges of internal recruitment such as time and quality of candidates, we can offer you a more efcient service. We call upon our unrivalled network of associates that have proven expertise within their roles. Our unique resourcing methodology is applied to suit the contingency style of recruitment, utilizing our network, a range of technologies, and online resources in order to secure key individual executives or technologists, or for the recruitment of entire project delivery teams. Our experience has taught us that senior positions are more complex when nding a culture-tting candidate with the specic skill set thats required. Therefore we recommend this type of recruitment for lower level positions; however, this is not to say that our contingency service cannot be utilized for others.

02 - Outsourced Recruitment and Managed Service


Our Managed Service approach is aimed at businesses looking to improve return on investment on their recruitment spend, and to increase the efciency and effectiveness of their recruitment process. With Manaduss managed service, you are essentially outsourcing your recruitment requirements. We will commit to placing a denite number of personnel within a given time frame into your company. This means your business can grow with peace of mind, knowing that you will have the right resources to support your business strategy. Our consultants become an integral part of your organization by operating from your workforce and adopting your working practices. By doing this and having a dedicated account management team to work alongside you, we will provide you with quantiable and sustainable improvements in cost, quality and delivery of the recruitment process. Our Managed Service solution is tailor-made to your precise requirements ensuring a seamless process throughout. We will also ensure you have greater visibility of cost and our service procedures; as we enable you to be one step ahead of your competitors in nding the best candidates for your organization.

Events
01 - Conferences Businesses today are built on teams. The sharing of ideas and effectiveness of project coordination depend heavily on business meetings. Communication is key. Engaging with others inspires creativity and vision, driving out-of-the-box thinking. But this type of engagement is only effective when time is put to good use. That's where Manadus comes in. We have extensive experience in corporate meeting planning, ensuring order and productivity. Preparation is just as important as process. Planning business meetings, no matter how large or small, requires organization and skill. Manadus excels in both. With your goals in mind, we take care of everything from agenda to catering. We make sure that every moment of your business conference is spent discussing relevant issues and inspiring real results.

02 - Conventions Convention planning can be a daunting task for an individual or group with no planning experience. You want your business conventions to run smoothly and successfully achieve your goals, but there are so many things to worry about, so much to consider. What you need is a team of professionals who have the experience and know-how to get your convention planning off without a hitch. You need Dynamic Event Solutions. Manadus's team puts a wealth of knowledge and a diverse range of skills at your disposal. We not only know what makes an event great, but also what obstacles to look for. Convention planning involves an intricate process that requires strict attention to detail. At Manadus, we crave attention to detail. We provide corporates multiple opportunities to experience the best convention ambience and framework by organizing multiple conventions every year. With your goals in mind, we take your business conventions to the extreme.

03 - Product Launch At Manadus, we know the steps to protable product launches. We don't just work for you, but with you, to identify the best audience to target and come up with an effective sales strategy. Product launch planning is about more than simply building an outstanding event; it requires customized services such as tailored research and pre-launch marketing. The Manadus team understands and delivers what it takes to turn your product launches into memorable and lasting events.

04 - Youth Events Youth oriented programms are practice-based programs, which excels in creating, delineating and facilitating a wide range of activity based learning. We provide variety of programs and workshops to groom those who not only want to deluge facts on the written test but also want to enhance their self-presentation. We pride in offering our services to the upcoming and fresh graduates in their learning and development of corporate contrivance. This is deemed under the platform of Manadus focusing upon the interview skills impression management and corporate exposure. Numerous team building activities, discussions and behavioral simulations are conducted to develop the individual and its corporate skills in today's competitive environment. We believe in, Learn to do by doing, which is not only a great diction but indeed an inspirational thought.

Team Manadus
Mubashir Saeed Adeel Anwar Atif Ghazi Muhammad Fahd khan Osama j. Butt Ahsan Chaudhry Amna Khan Saad Tariq Nazim Ali

Mubashir Saeed
CEO / Trainer

Mubashir Saeed is the Founder and CEO of MANADUS. He is an optimizer in the society. His work and efforts are to spark the ames of achievement in one's self being. His storytelling approach and motivation building in the corporate delegates are the key areas of expertise. He also pushes up the upcoming corporates to strive for the new possibilities they could make in their companies. His key areas of expertise are Sales, Communication, Negotiation, Personality development & Self Condence and Leader-ship. He pushes the individuals towards exploring new horizons by unleashing their potential and by realizing their capacity. He creates a bonding between employees and the company and creates a true emotional attachment between each other. His programs The Selling Knack Effective for the Affective, Impression of Perfection" and "Power to the Point" have been the most vibrant among corporate companies.

Adeel Anwar
Senior HR Professionalist /Consultant

Adeel Anwar is a senior HR professional having almost two decades of experience with blue-chip companies and large local conglomerates. He has worked with companies like Citibank, ICI, Touchstone Communications, AWT, DH Fertilizers, mostly as head of Human Resources. He is an internationally certied (HRCI US) HR Management Professional and holds executive MBA from LUMS. He is the member of National Mirror Committee on National HR Standards and writer of National Standard on Performance Management system. Adeel has extensive experience in all areas of HRM, especially in Employee Engagement, Leadership Pipeline Development, Performance Management System, and Management Development Programs.

Consultant

Atif Ghazi

Atif Ghazi has more than fteen years of extensive hands on IT experience. He has been managing diversied offshore teams and projects for last nine years. He has worked in some big name companies like Xavor, Systems Ltd. Conz Solutions & NorthBay Solutions. Atif has vast experience of managing foreign clients and projects, and has more than little fortune 500 client projects under his belt. Some of the projects he has worked on were for; Sage Canada, Kellwood USA, Element79 USA, Standard Chartered & Cable and Wireless, Conexant USA, Jenny Craig USA, Ricoh USA, Rockwell Semiconductors USA, ICI Pakistan, Telenor Djuice Pakistan, Western Digital Corporation USA and Midverse, USA. Atif acquired his Bachelors in Computer Sciences in 1997 and earned his PMP certication in 2006. He is also up to date with latest Agile/SCRUM methodologies and worked on multiple technologies like iOS, Drupal, RoR as Project Manager & JAVA, VB, ASP during career as software engineer.

Muhammad Fahd khan


Head HR-Kohinoor Textile Ltd.

Muhammad Fahd Khan is a certied Human Resource Management & Development Professional with several years of human resource operations / management, training and development experience in multinational and local companies. Fahd has a broad knowledge of all functional areas of cutting edge Human Capital Management systems and processes. Fahd has worked directly with Managing Directors / CEOs, Directors / Head of departments of start-ups, small businesses, multinational and local companies interfacing with members of company management committees, senior management, middle management, front line management teams and workers on a myriad of business strategy, human resource planning, training and development assignments. His professional career exposure encompasses different industries including information technology, business process out sourcing, pharmaceuticals, medical equipment, nancial consultancy services, cement and textile. Fahd holds a Masters Degree in Business Administration (HRM), Certied Human Resource Development Professional and attended various courses including, Leading and Managing Change and Developing Future Leaders by LUMS, 4 Roles of Leadership by Franklin Covey Pakistan, Perfor-

mance Appraisal & Objective Setting by Dale Carnegie Training Institute Dubai, SA8000, ISO9000, ISO14000, OHSAS by SGS, Industrial Workforce Management, Improving Quality and Productivity through TQM / TPM, Combating Negativity at Workplace and Quality and Productivity through Creativity and Innovation by NPO. Fahd has written inspirational articles on Managing Human Capital, Motivation, Team Building and 21st Century Management. Over the years, He is also involved in the community activities including various positive thinking, inspiration, career counseling and management discussion sessions / seminars for professionals, college and university students. His topics of interest and research include performance measurement and management, Training & Development, innovation and creativity, human capital metrics.

Osama J. Butt
Sr. Facilitator/Consultant Osama Butt has his MBA (West Texas A&M University) and has taken post graduate courses in Marketing, International Business & Research Methods (The University of Texas Pan American) from the USA and has extensive research and teaching experience at international level. He has published research proceedings on women contribution in economic development, franchising & inter-organizational relationships etc. His research has appeared in proceedings such as; International Academy of Business & Economics, Global Marketing Conference, The Academy of Marketing Science, Academy of International Business US Southwest Chapter and Society for Marketing Advances. In addition, he has served as a reviewer for Academy of International Business, The Academy of Marketing Sciences and American Marketing Association, and is currently serving in the editorial board of Journal of Global Commerce Research.

Ahsan Chaudhry
Brand Consultant/President Manadus

Ahsan Chaudhry is a Brand Strategist who consults how to apply branding principles to business through brand strategy, design and communication. He helps his clients to achieve unprecedented business result. He doesn't promise clients a service, he promises results. He continues to build a multiple gure business and is often sought after by a wide range of service-based entrepreneurs, business professionals, and both on-line and off-line small businesses nation wide and internationally. Ahsans background also includes senior-level brand consulting positions, with experience consulting to various brands and groups. Ahsan has extensive knowledge of Adobes Creative Professional product line and also working with adobes family products. Holds a degree in Brand Behavior and Communications and currently resides in Lahore.

Amna Khan
Sr. Facilitator/Consultant Amna Khan holds a Masters Degree in Public Affairs from the University of Texas at Austin, and a BA in Economics from the Lahore University of Management Sciences. She has extensive experience as a lecturer and as a trainer. Her international clients include the Ofce of the Attorney General at Texas, the Texas Education Agency, the Longhorn Athletic Department, and the Ray Marshal Centre for the study of human resources. On the national stage, she has taught and trained at Habib Bank, and some of the countrys most prestigious institutions including LUMS, FAST-NUCES, and UCP. Amna draws on her international experience and a hands-on, learning-by-doing approach, and in the process makes learning fun. She believes in an interactive approach that gets the best out of all her trainees. Amna is a published author with ve papers under her belt, and another two in the works. She is uent in English, Urdu and Punjabi, and is currently working on improving her French.

Saad Tariq
Business Development Executive Saad Tariq is an enthusiastic Alumini of NUST Business School. Associated as a Business Development Executive at MANADUS, he excels in builduing and manintaing key accounts while coordinating with Public workshops, Customized trainings and Management Consultancy. His services of Marketing & Sales analysis, project coordination, management of documentation, proling, data handling, data analysis and business liaison development helps to ensure that we have a successful co-creation of results with our Clients. Apart from Corporate Linkages, he is associated with various academia projects like Manadus One-Spot & Young Market Busters.

Nazim Ali
Admin Incharge Nazim is the admin incharge at Manadus. He is a hard worker, talented, motivated and humorous personal to cheer up every other person in the ofce. Nazim is a doer and knows very well how to make things happen within time.

We Share Minds 103 Garden Tower, 47 Babar Block New Garden Town, Lahore Call: 0423 59 410 75-29 Email: info@manadus.com

manadus.com

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