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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI (C.G.

SYLLABUS

[EFFECTIVE FROM THE SESSION: 2011-2012]

MASTERS OF BUSINESS ADMINISTRATION (FULL TIME)

CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY


MBA SEMESTER I
Board of Studies: Management
Sl. No.
1 2 3 4 5 6 7 8 9 10 11

Subject Code
536111(36) 536112(36) 536113(36) 536114(36) 536119(36) 536116(36) 536131(36) 536132(36) 536121(36) 536124(36) 536125(36)

Subject Management Concepts & Processes Quantitative Techniques in Management Behavioral Science Managerial Economics Managerial Communication Accounting for Managers Business Law Business Ethics and CSR CAM Lab & Viva Business Case Analysis Lab & Viva General Communication Lab Total

Periods Per Week L


3 3 3 3 3 3 3 3 0 1 0 25 1 1 1 1 0 1 0 1 0 0 0 7 0 0 0 0 1 0 0 0 3 3 2 8

Scheme of Examination CT
10 10 10 10 10 10 10 10 0 0 0 80

T P ESE
80 80 80 80 80 80 80 80 60 60 0 760

TA
10 10 10 10 10 10 10 10 20 20 40 160

Total Marks
100 100 100 100 100 100 100 100 80 80 40 1000

Credits
4 4 4 4 4 4 3 4 2 3 1 37

L Lecture, T- Tutorial; ESE End Semester Examination, CT Class, Test, TA Teachers Assessment

CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY


MBA SEMESTER II
Board of Studies: Management
Sl. No. 1 2 3 4 5 6 7 8 9 10 11 Subject Code
526219(36) 536212(36) 536213(36) 536231(36) 536215(36) 536216(36) 536232(36) 536233(36) 536221(36) 536224(36) 53225(36) Subject Management Information System & DSS Research Methodology Marketing Management Advanced Financial Management Human Resource Management Production & Operation Management Materials Management Entrepreneurship Development Research Report & Viva Research Analysis Lab Human Consciousness Based Value Development Total

Periods Per Week L


3 3 3 3 3 3 3 3 0 1 0 25

Scheme of Examination CT
10 10 10 10 10 10 10 10 0 0 0 80

T
1 1 1 1 1 1 0 1 0 0 0 7

P ESE
0 0 0 0 0 0 0 0 3 3 2 8 80 80 80 80 80 80 80 80 60 60 0 760

TA
10 10 10 10 10 10 10 10 20 20 40 160

Total Marks
100 100 100 100 100 100 100 100 80 80 40 1000

Credits
4 4 4 4 4 4 3 4 2 3 1 37

L Lecture, T- Tutorial; ESE End Semester Examination, CT Class, Test, TA Teachers Assessment

CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY


MBA SEMESTER III
Board of Studies: Management
Sl. No. 1 2 3 4 5 6 7 8 9 10 11 Subject Code
536311 536312 536313 Codes are given in the list of electives 536321 536322 Subject Optimization Methods Organizational Development Innovation & Technology Management Consumer Behavior Elective I (Major Sp I; Group I) Elective II (Major Sp I; Group II) Elective III (Major Sp II; Group I) Elective IV (Major Sp II; Group II) Negotiation Skill and Techniques Lab Summer Training Report and Viva Library Total

Periods Per Week L


3 3 3 3 3 3 3 3 0 0 0 24 2 1 1 1 1 1 1 1 0 0 0 9 0 0 0 0 0 0 0 0 3 2 2 7

Scheme of Examination CT
10 10 10 10 10 10 10 10 0 0 0 80

T P ESE
80 80 80 80 80 80 80 80 60 60 0 760

TA
10 10 10 10 10 10 10 10 40 40 0 160

Total Marks
100 100 100 100 100 100 100 100 100 100 0 1000

Credits
4 4 4 4 4 4 4 4 2 1 0 35

L Lecture, T- Tutorial; ESE End Semester Examination, CT Class, Test, TA Teachers Assessment

The list of specializations and electives offered in third semester is given in the subsequent page. For each specialization, electives are offered in two groups, namely Group I and Group II. A candidate has to select one elective each from Group I and Group II.

SPECIALIZATION AND ELECTIVES I TO IV FOR THIRD SEM


Marketing Management GROUP I Marketing Research Distribution and Inventory Management Advertising and Sales Promotion Services Marketing Sales Management Customer Relationship Management

GROUP II

Finance Management GROUP I Security Analysis and Portfolio Management Corporate Risk Management Working of Stock Exchanges Corporate Finance and Valuation Taxation and Tax Planning Futures and Options

GROUP II

Human Resource Management GROUP I Human Resources Planning and Development Cross Cultural and Global Management Executive Compensation Compensation Management Performance Management Management of Training and Development

GROUP II

Systems Management GROUP I Computer Networking Internet Business Models and Business Strategies RDBMS & SQL Concepts Mobile Commerce and Security Knowledge Management and Innovation Software Engineering & Project Management

GROUP II

Production and Operations Management Production Planning and Control GROUP I Manufacturing and Enterprise Resources Planning Productivity Improvement Techniques Lean and Agile Systems GROUP II Quality Control, Quality Assurance and Reliability Logistics and Services

CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY


MBA SEMESTER IV
Board of Studies: Management
Sl. No. 1 2 3 4 5 6 7 8 9 Subject Code
536411 Codes are given in the list of electives 536422 Subject Corporate Strategy Econometrics and Decision Science Elective V (Major Sp I; Group I) Elective VI (Major Sp I; Group II) Elective VII (Major Sp II; Group I) Elective VIII (Major Sp II; Group II) Applied Elective Theory Applied Elective Lab Major Project Report and Viva Voce Total

Periods Per Week L


3 3 3 3 3 3 3 0 0 21 1 2 1 1 1 1 1 0 1 9 0 0 0 0 0 0 0 3 5 8

Scheme of Examination CT
10 10 10 10 10 10 10 0 0 70

T P ESE
80 80 80 80 80 80 80 60 140 760

TA
10 10 10 10 10 10 10 40 60 170

Total Marks
100 100 100 100 100 100 100 100 200 1000

Credits
4 4 4 4 4 4 4 2 3 33

L Lecture, T- Tutorial; ESE End Semester Examination, CT Class, Test, TA Teachers Assessment

The list of specializations and electives offered in fourth semester is given in the subsequent page. For each specialization, electives are offered in two groups, namely Group I and Group II. A candidate has to select one elective each from Group I and Group II. Specializations as selected in Semester III will continue in Semester IV also.

SPECIALIZATION AND ELECTIVES V TO VIII FOR FOURTH SEM


Marketing Management GROUP I Product and Brand Management Rural and Agro Marketing International Business Marketing Internet and Social Media Marketing Retail Management Corporate Communications

GROUP II

Finance Management GROUP I Management of Working Capital International Financial Management Business Analysis and Valuation Project Planning and Analysis Banking and Insurance Operations Res. for Finance and Risk Analysis

GROUP II

Human Resource Management GROUP I Industrial Relations Negotiation and Counseling Strategic Human Resource Management Industrial and Organizational Psychology Emerging Issues in HR Management Interpersonal Processes and Counseling Skills for Managers

GROUP II

Systems Management GROUP I Business Process Re-engineering and ERP IT Enabled Services Management Internet Security and Cyber Laws Data Warehousing and Data Mining Internet Marketing Wireless Technologies and Convergence

GROUP II

Production and Operations Management GROUP I Supply Chain Management Project Planning, Evaluation & Management Six Sigma Push and Pull Based Manufacturing Systems Quality Management Systems Manufacturing Strategy
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GROUP II

APPLIED ELECTIVES FOR FOURTH SEMESTER


Applied Electives Hospital / Health Care Management Travel and Tourism Transport and Logistics Insurance Banking Management of SME & Family Business Media Management Events Management Corporate Communications Sports Management

a. A student can select any one of the above electives. b. For each applied elective a student must take two papers, namely Applied Elective Theory and Applied Elective Lab. c. An institute may offer to run the above electives through its own faculty or through faculty from outside. d. At least a feasible number must register for a course to be offered by the institute. The feasible number is at the discretion of the institute.

Detailed Syllabus Semester I

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of this paper is to familiarize the student with basic management concepts and behavioral processes in the organization.

536111(36): MANAGEMENT CONCEPTS & PROCESSES LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction: Concept, nature, scope and importance of Management, Principles of management, PODSCORB (functions of management). Development of Management Thought: Scientific Management Movement; Administrative Movement; Human-Relations Movement; Decision-Science Movement; Systems Movement; Contingency Movement; external and internal environment. Planning: Concepts, Objectives, Goals Components and Steps involved in the planning process; MBO, Motivation, Introduction to Forecasting techniques and Strategy formulation, Michael Porters competitive analysis. Organizing: Principles; Centralization; Decentralization; Delegation; Employee empowerment; Span of Control; Departmentation; Authority; Responsibility; Accountability; Bureaucracy and Adhocracy. Motivation: Theories of motivation, and types of motivation. Staffing: Line and Staff Authority, Organizational structure, Different types of organizational structures. Directing and Coordinating: Assumptions in directing, Principles of Directing, Leadership and its types; Corporate social responsibility; Value chain management. Controlling: Nature, scope, functions, steps and process; Controlling techniques; Cost Benefit Analysis, New Approaches in management.

UNIT I

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
John R. Schermerhorn, JR., Management, Wiley India, 10th edition, 2006 Stephen P. Robbins, Organization Theory, Structure, Design and Application, PHI, New Delhi, 2005. Stoner and Freeman, Management, Prentice Hall, N. Delhi.

REFERENCE BOOKS
Koontz, O' Donnell Wechrich, Principles of Management, McGraw Hill, New York. Peter F. Drucker, The Practice of Management, Allied Publishers. Chuck Williams, Chinmay Kulshrestha,MGMT- A South Asian Prospective,4LTR series Cengage Learning, India Edition

SUGGESTED READINGS
Massie, Essentials of Management, AITBS, New Delhi. Terry and Franklin, Principles of Management, AITBS, New Delhi. Agrawal, R.D. Organization and Management- TMH, New Delhi Harold Koontz, et.al., Management, McGraw Hill, New York Robbins and Dinzo, Fundamentals of Management, 2002, Pearson India. 9

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of the course is to make the students familiar with some basis statistical techniques which are required in making business decisions.

536112 (36): QUANTITATIVE TECHNIQUES IN MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Overview of Mathematical basis of Managerial Decision; Scope, importance and limitations of

UNIT I

UNIT II UNIT III

UNIT IV

UNIT V

statistics. Basic Mathematics: Simultaneous Equations; Surds & Indices; A.P. & G.P. (nth term, sum of n terms and mean); Matrices and Determinants (Meaning, Types, Inverse, and Crammers Method). Data Presentation Methods: Tables and Charts. Frequency Distributions and Analysis: Measures of Central Tendency (Mean, Median and Mode), Measures of Dispersion (Quartile Deviation, Mean Deviation, Standard Deviation), Measures of Symmetry (Skewness and Kurtosis). Probability: Objective and Subjective Probability; Conditional Probability; Bayes Theorem and Inverse Probability; Theoretical Distributions: Binomial, Poisson and Normal. Sampling: Concept, Central limit theorem. Hypothesis Testing (Type I and Type II errors); z-test (Onetailed and two tailed test); z-test for mean and proportion; Students t-test (One tailed and two-tailed, paired and unpaired test). Simple Correlation and Regression: Simple correlation (Karl Pearsons and Spearmans Correlation); Simple Linear Regression. Index Number (Un-weighted index: Base Year Index and Relative Index). Time Series Analysis and Forecasting: Trend Analysis (Free Hand Method, Semi average method and Moving Average Method).

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
D.N. Elhance, Fundamentals of statistics, Kitab Mahal. Suranjan Saha, Practical Business Mathematics and Statistics, TMH. Basic Business Mathematics: Sultan Chand and Sons, New Delhi Richard I. Levin and David S. Rubin, Statistics for Management (Seventh Edition), Prentice Hall of India, New Delhi.

REFERENCE BOOKS
Gupta, S. P. and Gupta, M.P, Business Statistics, Sultan Chand and Sons, New Delhi, 1997. Kapoor, V. K., Essentials of Mathematics for Business and Economics, Sultan Chand and Sons, New Delhi,199. Kazmier, L. J and Pohl, N. F, Basic Statistics for Business and Economics, McGraw Hill, New York. Black, Business Statistics for Contemporary Decision Making, 5ed, ISV, John Wiley.

SUGGESTED READINGS
Elhance D.N., Fundamentals of Statistics, Kitabmahal. Hooda R.P., Statistics, Macmillan S.M. Shukla and S.P.Sahai, Statistics (Sahitya Bhavan Publication). 10

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of the course is to familiarize the student with basic concepts in individual and group behavior.

536113 (36): BEHAVIORAL SCIENCE LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Understanding Human Behavior, Conceptual framework for understanding individual behavior as an input-output system, Biological foundation of Behavior, The dynamics of people and Organization Comprehensive organizational behavior model; Determinants of organizational effectiveness; Biographical characteristics of individual behavior. Individual dynamics: Theory and application of Personality and Creativity, Attitudes and its components, Values, Emotional Intelligence. Intra-Personal Processes: Theory and application of Learning, Motivation, Sensation and Perception, and Leadership. Inter-personal Process: Analysis of Inter-personal relationships. Group Dynamics: Importance and Need for group formation, Intra-group and Intergroup processes and behavior, Team building and Development. Transactional Analysis: Types and Methods. Types of Conflict, negotiation process and issues; Cooperation and Competition.

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOK
Robbins S.P., Organizational Behaviour, New Delhi, PHI. Davis Keith, Human Behaviour at Work, TMH, New Delhi

SUGGESTED READINGS
Luthans Fred: Organizational Behaviuor, TMH New Delhi Nelson, Quick, Khandelwal, Organizational Behavior, Cengage Learning. Singh, Dalip, Emotional Intelligence at Work, Response Books, Sage Publications, Delhi. Pareek Udai, Organisational Behaviour, Oxford, IBH, Mumbai Uma Shekharan, Organisation Behaviour, TMH, New Delhi. Greenberg & Baron, Behavior in Organization, 2004 Pearson India. L.M. Prasad, Behavioral Science, Chakraborty S.K Foundations of Managerial Work Contribution from Indian Thiught, HPH, New Delhi.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of this course is to acquaint the participants with concepts and techniques used in micro-economic theory and to enable them to apply this knowledge in business decision making.

536114 (36): MANAGERIAL ECONOMICS LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV Nature and Scope of Managerial Economics, Fundamental Concepts in Managerial Economics, Nature and Concept of Profit and Theories of Profit. Theory of Demand, Law & Nature of Demand, Demand Determinants, Demand Forecasting, Demand Function, Elasticity of Demand, Supply, Law of Supply, Nature of Supply and Equilibrium. Cost analysis: Incremental cost, opportunity cost and marginal cost, short and Long run costs function. Production analysis: Production function, Returns to scale, Input-Output Analysis. Price-output decisions under different market conditions: Perfect and Imperfect market. Market structure: Monopoly, Oligopoly and Duopoly, Monopolistic Competition, Non-Price Competition, Price Discrimination, Product Differentiation. Trade cycle Economic forecasting for business: Concept of GNP, GDP, Inflation, WPI, CPI, Unemployment. Concept and Measurement of National Income: Foreign exchange market, Balance of payments.

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Damodaran, Managerial Economics, OUP, 2006. Boyes, The New Managerial Economics (Indian Adaptation), 2005 Edition, Wiley Publication, New Delhi. D.N. Dwivedi, Managerial Economics, Vikas Publication, New Delhi.

REFERENCE BOOKS
Truett & Truett, "Managerial Economics", John Wiley & Sons, 8th edition, Singapore, 2004. Samuelson & Nordhus, "Economics", Tata McGraw-Hill Edition, 16e, New Delhi, 1998 Petersen, Lewis and Jain, Managerial Economics, Pearson Education, New Delhi, 2006.

SUGGESTED READINGS
Adhikary,M. Business Economics., New Delhi, Excel Books. Baumol, W.J. Economic Theory and Operations Analysis, New Delhi, Prentice Hall Inc. Chopra, O.P., Managerial Economics, New Delhi, Tata Mcgraw Hill. Keat Paul G & Philips K.Y. Young, Managerial Economics, Prentice Hall, New Jersey. Koutsoyiannis, A. Modern Micro Economics, New York, Macmillan. Sloman, J., Economics for Business, 3rd Edition, Pearson Education. Paul, G. Keat, Managerial Economics: Economic Tools for Today Decision Maker, 6th Edition, Pearson Education. Abel, A.B., Beranake, B.S., Macroeconomics, 7th Edition, Pearson Education. 12

Mehta, P.L., Analysis, Problems and Cases, Sultan Chand and Sons, New Delhi Hirschey, Managerial Economics, Cengage

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of this course is to prepare the students with the communication activities involved in business and handling situations that arise out of miscommunication.

536119 (36): MANAGERIAL COMMUNICATION LECTURE SCHEME: (L-3; T-0; P-1) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Business communication: nature and importance, channels and media of communication, communication networks, effectiveness of communication; process of communication barriers and gateways in communication. Written communication: Introduction to communication and structure of written communication; Business writing; writing business reports; business letters; memorandum and minutes; Job application and C.V. writing. Presentation skills-1: structure, preparing an outline, organizing the material, using visual aids, Presentation skills 2: sizing up the audience, delivery, body language, handling the audience, Presenting seminars, mock presentation followed by discussion Team presentations: basics, coordination, strategies, practice Business presentations: basics, introduction, main text, conclusion, controlling nervousness, practice in presentations and speeches. Group discussions: methodology, guidelines, mock group discussions, followed by evaluation and comments Meetings and conferences: planning, leading, strategic issues, minutes, web conferencing, practice in meetings Team briefing: Guidelines and practice Interviews: principles, preparation, success factors, types of questions, on-site interview, mock interviews. Corporate communication: strategies, cross-cultural communication, press releases, language of advertisements, writing proposals, crisis communication Ethics in business communication: values, ethics and communication, ethical dilemmas facing managers, internet and advertising ethics.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class. TEXT BOOKS Raman, Meenakshi and Prakash Singh. 2006. Business communication. New Delhi: Oxford University Press. REFERENCE BOOKS Ober Scot. 2004. Contemporary Business Communication, Fifth Edition, New Delhi: Biztantra Bell Arthur H., and Dayle M.Smith. 1999. Management Communication, Singapore: John Wiley & Sons (Asia) Pvt. Ltd. Bovee Courtland, L. et. al . 2003. Business Communication Today, Seventh Edition. Delhi: Pearson Education. Lesikar and Flatley. 2005. Basic Business Communication, Tenth Edition, New Delhi: Tata McGraw Hill. SUGGESTED READINGS Taylor, Shirley, Communication for Business: A Practical Approach, Addison-Wesley Longman Ltd, 1991 14

Rajendra Pal and J.S.Korlahalli- Essentials of Business Communication, Sultan Chand & Sons, New Delhi R.C.Sharma & Krishna Mohan- Business Correspondence & Report Writing., TMH New Delhi.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The objective of this course is to develop an insight of postulates, principles and techniques of accounting and utilization of financial and accounting information for planning, decision-making and control.

536116 (36): ACCOUNTING FOR MANAGERS LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Financial Accounting: Concepts and conventions, accounting equation, importance and scope. Preparation of Journal, ledger and Trial balance. Preparation of Financial statements: Profit and loss Account and Balance sheet in compliance with Part II and Part I of schedule VI of companies act 1956 respectively.. Cost Accounting: Concepts, need, importance and scope, Stores ledger accounting (FIFO, LIFO, WAM), Stock estimation (EOQ), unit and output costing, cost sheet, tender. Costing Methods: Process costing, contract costing. Costing Techniques: Marginal costing, standard costing and absorption costing.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class. TEXT BOOKS Anthony Robert N., Hawkins David F., Merchant Kenneth A., Tata McGraw Hill Accounting: Text and cases, 12th edition-2007,

REFERENCE BOOKS Williams, Haka & Bettner Financial & Managerial Accounting The basis for business decisions,13th edition, Tata McGraw Hill Warren Carl S., Reeves James M., Fess Philip E., - Financial and Managerial Accounting, Publisher: South-Western College. Horngren Charles T., Datar Srikant M., Foster George - Cost Accounting, 11th Edition , Publisher: Prentice Hall. SUGGESTIONS READINGS Anthony R. N. and Reece J.S. Accounting Principles, Homewood, Lllinois , Richard D. Irwin. Bhattacharya S.K. and Dearden J. Accounting for Management : Text and Cases. New Delhi, Vikas. Heitger, L E and Matulich, Serge. Financial Accounting . New York , McGraw Hill. Hingorani, N L. and Ramanathan , A.R. Management Accounting , New Delhi , Sultan Chand . Vij. Madhu Financial and Management Accounting . New Delhi , Anmol Publications. Koplan & Atkinson, Advance management Accounting, 2004, Pearson India. J.M. Gowda, Management Accounting, Himalaya Publishing House Dr. S.M. Shukla, Advance Accounting, Sahitya Publication.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 3


OBJECTIVES
The objective of this course is to assist the students in understanding basic laws affecting the operations of a business enterprise. A student is supposed to understand the basic business implications of these laws.

536131 (36): BUSINESS LAW LECTURE SCHEME: (L-3; T-0; P-0)

Min. No. of CTs: 2

COURSE CONTENTS
Indian Contract Act, 1872: Nature of Contract, Offer and Acceptance, Consideration, Capacity to Contract, Free Consent, Performance of Contract, Discharge of Contract, Remedies for Breach of Contract. Special Contract: Indemnity and Guarantee. Sale of Goods Act 1930: Formation of Contract of Sale: Contract of Sale of Goods, Sale and Agreement to Sell Distinction, Sale and Hire-purchase Agreement, Subject matter of Contract of Sale: Effect of Destruction of Goods, document of Title to Goods. Patent law: Application for patents, procedure for grants of patents, working of patents, compulsory licenses and revocation, renewal of lapsed patents. Law relating to consumer protection: Consumer and consumer dispute- consumer protection courts consumer dispute redressal agencies. The Partnership Act 1932: Definition, Partnership Distinguished from other relationship, Formation of Partnership, Duration of Partnership, registration of Firm, Procedure of Registration of Firms, effects of Non-Registration. The Companies Act 1956: Definition of Company, Nature of Company, Kinds of Companies, Formation and Incorporation of Company, Memorandum of Association, Articles of Association, Prospectus, membership in a Company. The Negotiable Instruments Act, 1881. Law of Information Technology Act, 2000. Digital signature, electronic governance, electronic records and cyber laws.

UNIT I

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Awatar Singh, Principles of Mercantile Law Eastern Book Company 2006 Shaikh Saleem, Business Environment , Pearson, 2006. Kapoor, N.D.; Mercantile Law, Sultan Chand and Sons, New Delhi, 1992.

REFERENCE BOOKS
P.C. Tripathi, Industrial Relations and Labour Laws, Sultan Chand and Sons, Delhi.

SUGGESTIONS READINGS
A.K. Majumdar, G.K. Kapoor, Company Law, Taxmanns, New Delhi. Madan; Principles of Law, Progressive Corporation, New Delhi, 1989. Shukla, M.C.; Manual of Mercantile Law, Sultan Chand, New Delhi, 1986. Gulshan, S. S. and G. K. Kapoor; Business Laws, New Age International, New Delhi, 1998. S.K.Tuteja: Business Law for Managers, Sultan Chand New Delhi K.R. Bulchandani, Business Law for Management, Himalaya Publishing House, New Delhi. Rama Gopal, Business Legislation, New Age Publishing. 17

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 4


OBJECTIVES
The basic objective of this course is to make the students realize the importance of values and ethics in business and acquaint them with the latest trends in corporate social responsibility.

536132 (36): BUSINESS ETHICS AND CSR LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Overview of CSR: Philanthropy; Conventional and Strategic; Environmental issues; Social issues; Labor and related issues; Ethical and Governance issues. Corporate Social responsibility: Social responsibility of a business firm; Social responsibility of business stakeholders (owners, employees, consumers and community); response of Indian firms towards CSR. CSR and Consumer Protection: Consumerism, unethical issues in functional aspects of management (sales, marketing and technology etc.); competitive strategy. Wider concept of social responsibility: Cost-benefit analysis of corporate social responsibility and good corporate citizenship (Social / moral obligations and survival). Ethics and human rights, balanced global environment, concern of global warming, judicious use of natural resources. Corporate Ethics: Fundamental principles of ethics, Values concepts, types and formation; principles and concepts of managerial ethics; relevance of ethics and values in business; corruption in businesses; values of Indian managers; factors influencing business ethics. Case analysis of failure of leading corporate and top auditing firms due to lapses in ethical and social responsibilities. Role of international trade and business organizations, Concept of Ombudsman. Overview of NGO and CSR

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Velasquez (2002) - Business Ethics - Concepts and Cases, Prentice Hall, 5th edition. Baxi C.V. and Prasad Ajit (2005): Corporate Social Responsibility, Excel Books. Al Gini, Case Studies in Business Ethics (5th Edition).

REFERENCE BOOKS
Kaur Tripat, Values & Ethics in Management, Galgotia Publications. Chakraborty, S.K. Human Values for Managers. Badi, R.V. and Badi, N.V. Business Ethics, Vrinda Publications

SUGGESTED READINGS
Business Ethics, Crane and Matten, OUP Corporate Governance, 2nd Edition, Mallin, OUP Values and Ethics for Organizations, Chakraborty, OUP Perspectives in Business Ethics, Hartman, Chatterjee Ferrel, Business Ethics: A case Perspective, Cengage 18

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 2


OBJECTIVES
The objective of this course include developing familiarity with different software and hardware systems available in the industry and developing experience in using computers for various tasks involved in businesses.

536121 (36): CAM LAB & VIVA LECTURE SCHEME: (L-0; T-0; P-3)

COURSE CONTENTS
1. Computers: An Introduction to computers; Elements of a Computer System; Generations of Computers and Computer Languages; Personal Computers in Business 2. Hardware Fundamentals: Peripheral devices and their classification; Storage devices; Computer Architecture 3. Operating Systems and its types; Basic DOS, Unix, Linux and Windows Operating System 4. Introduction to MS-Office: Working with MS-word, MS-Power-point, MS-Excel 5. SQL and MS-Access Database: Select, insert, create, update and delete commands 6. Introduction to Networking: Exposure to LAN topology and protocols 7. Concept of Internet, Browser and Search Engine; Creating HTML documents: Basic formatting in HTML, inserting hyperlinks, tables, list, marquee etc. 8. Application of Computers in Business: E-Commerce (for example e-ticketing, e-billing, e-payments etc.), Accounting and finance, and M-Commerce etc.

SUGGESTED READINGS
David, Van Over, Foundations of Business Systems, Forth Worth, Dryden 1992 Summer, M. Computers Concepts and Uses, 2nd ed. Englewood Cliffs, PHI publication Estrada, Susan Connecting to the Internet, Sebastopol, CA OReilly 1993 Eliason, A.L On-Line Business Computer Applications, Chicago, Science Research Association. John, Moss Jones, Automating Mangers: the implications of Information Technology for Managers. London, Printer

MBA SEM I CREDITS: 3


OBJECTIVES

536124 (36): BUSINESS CASE ANALYSIS LAB & VIVA LECTURE SCHEME: (L-1; T-0; P-3)

The Students will be taught how to develop, write & solve cases of business & management pertaining to the subjects taught (viz: management concepts, managerial economics, Accounts, Business communications, business environment, behavioral science, etc.) during the ongoing semester. The students will be given a case which they need to analyze in different groups (group size: minimum two and maximum three). The students will be asked to present their group presentation (5-10 minutes for each presentation) in front of an internal and an external examiner.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM I CREDITS: 1


OBJECTIVES
The objective of this course is to assist students in developing their skills in spoken English. The students will be asked to learn and speak English for various occasions.

536125 (36): GENERAL COMMUNICATION LAB LECTURE SCHEME: (L-0; T-0; P-2)

COURSE CONTENTS The course content below displays various situations which one comes across in daily life. Adjacent to each situation the means of developing one communication skill is given through which one will learn to converse in English. Questions Shopping Theatre vs. Films Holidays Telephone Plans Transport Home Interview The Doctor Friends Education Eating out Politics News Sport Absent friends Group discussion Role playing Prepared speech Impromptu speech Role playing Group discussion Role playing Group discussion Role playing Group discussion Role playing Prepared speech Role playing Group discussion Prepared speech Impromptu speech Prepared speech Debate Debate Impromptu speeches Exercises

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Detailed Syllabus Semester II

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to develop the basic understanding of the management information systems and decision support systems used in organizations.

536219 (36): MANAGEMENT INFORMATION SYSTEMS & DSS LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to Information Technology (IT), Advantages /Disadvantages of IT, Difference from Computer science (CS), Brief introduction to Database management systems (DBMS) and various data models (Relational, Hierarchical, Network). Concept of 2-Ties and 3- Tier architecture, System analysis and design (software development life cycle). Management Information systems (MIS), classification of MIS, need of MIS, Transaction processing system (TPS), office automation system (OAS), Executive support system (ESS). Decision support system (DSS), Expert system (ES), Functional applications of TPS, OAS, MIS, DSS, ESS and ES in the organization. Designing MIS with software solutions (Case study for a Banking enterprise), characteristics and functions of MIS and DSS, component of MIS and DSS, capability of DSS, classification of DSS; Simons Model for decision making. How Business use Information Systems; Strategic Information Systems for Competitive Advantage; Achieving Operational Excellence and Customer Intimacy; Contemporary Issues in Information Systems.

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class. TEXT BOOKS Turban, Mclean, Wetherbe; Information Technology for Management, Transforming Organizations in the Digital Economy, Wiley Singapore Edition, 4th Edition (2004) Gordon, B.Davis and Margrethe H.Olson; Management Information Systems: Conceptual Foundations, Structure and Development, McGraw-Hill, New York, 1985. REFERENCE BOOKS Laudon & Laudon, Management information Systems, Pearson Education, 10th Edition (2007) O' Brien, James, Management Information Systems: Managing Information Technology in the Internet worked Enterprise, Tata McGraw Hill, 5th Edition (2002).

SUGGESTED READINGS Laudon, Kenneth C, & Jane P.Laudon, Management Information System : Organisation and Technology, PHI Publication Narayan B. Management Information System , APH , New Delhi 1998 Senn, James A., Analysis and Design of Information Systems , McGraw Hill Publication Applegate Lynda M., et. al., Corporate Information Systems Management: Text and Cases, McGraw Hill, New York, 1999. Malcolm Pettu, Introducing Information System Management, Baldwell Publications, London, 1990. Mensching James R., & Dennis A. Adams, Managing an Information System, Prentice Hall, New Jersey, 1990. 22

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of managerial decision making.

536212 (36): RESEARCH METHODOLOGY LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Introduction: Concept, Types of Research, Characteristics of Good Research; Research Process; Problem Identification, Formulation of Business Research Objectives. Research Designs: Exploratory, Descriptive and Causal Research Designs. Methods of Data Collection: Secondary data and Qualitative research; Survey and Observation methods; Motivation Research and Projective Techniques. Sampling Design: Fundamentals of Sampling Design, Non-probability and Probability Sampling, Sample Size Determination, Reliability and Validity. Questionnaire Design: Techniques and Precautions; Measurement and Scaling Techniques: Types of Data; Rating Scale and Ranking Scales. Data Collection and Preparation: Primary and Secondary Sources of data; Data Tabulation, Editing and Coding. Summarizing the Data: Mean, Median, Mode and Standard Deviation Data Analysis Techniques: Univariate and Bivariate Analysis (Chi Square, ANOVA, Sign test); Multivariate Analysis (Discriminant Analysis, Cluster Analysis, Factor Analysis, Multiple Linear Regression). Interpretation and Report Writing: Data Interpretation, Techniques of Interpretation, Steps in Writing Report, Generic layout of a Research Report Application of Research in the Functional Areas of Management: Marketing, Production, HR and Finance.

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
C.R.Kothari: Research Methodology, Vikas Publications Cooper and Schindler: Business Research Methods, TMH

REFERENCE BOOKS
Gupta S. P. and Gupta, M. P., Business Statistics, Sultan Chand and Sons, New Delhi, 1997. Sancheti S. C. and Kapoor, V. K, Statistics - Theory Methods and Applications, Sultan Chand and sons, New Delhi. Zeikmukund, Business Research Methods, Drden Press. Rajendra Nargundkar : Marketing Research Naresh Kumar Malhotra: Marketing Research

23

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

536213 (36): MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Introduction to Marketing: Meaning, nature and scope of marketing; Marketing philosophies; Marketing management process; Concept of marketing mix. Market Analysis Research: Understanding marketing environment; Consumer and Industrial buyer behavior; Market measurement; Market segmentation, selection and positioning. Product Planning and Pricing: Product concept; Types of products; Major product decisions; Brand management; Product life cycle, New product development process; Pricing decisions; Determinants of price; Pricing process, policies and strategies. Promotion and Distribution decisions: Communication process; Promotion tools: Advertising, personal selling, publicity and sales promotion; Distribution channel decisions: Types and functions of intermediaries, Selection and management of intermediaries; Logistics decisions: Introduction to Inventory management, warehousing, transportation and insurance. Marketing Organization and Control; Emerging trends and issues in marketing: Consumerism, Social marketing; Direct and online marketing; Green Marketing, Service Marketing and brand management. Building customer satisfaction, value and retention.

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileswar Jha; Marketing Management A South Asian Perspective, Pearson Education India Limited, New Delhi, 13th Ed., 2009. Ramaswamy, V.K. & Namakumari; Marketing Management: Indian Context, McMillan, 1995, 2nd Ed.

REFERENCE BOOKS
Rajan Saxena; Marketing Management, Tata McGraw Hill, 3rd Ed., 2006. S.N. Sontaki; Marketing Management, Kalyani Publication. Berman, Marketing in 21st Century, 8th Edition, Wiley Publication Dan Lacobucci, Dr.Avinash Kapoor; MM-4LTR series Cengage Learning, India Edition

REFERENCE JOURNALS
Journal of Marketing, Vikalpa, IIMB Management Review, Decision, Harvard Business Review, MIT Sloan Management Review, Journal of Marketing, Journal of Marketing Research

24

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to acquaint the students with the broad framework of financial decision making in a business unit.

536231 (36): ADVANCED FINANCIAL MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Financial Management: Nature and objectives, profit maximization v/s wealth maximization, finance functions, time value of money (discounting and compounding techniques). Cost of different sources of raising capital, weighted average cost of capital. Types of dividend policy, dividend theories dividend practices in India. Capital Structure: Factors determining capital structure, approaches and theories Operating and Financial leverages: Impact, trading on equity Budget: Concept and Types, Budgetary Control, Capital budgeting, Zero based budgeting. Ratio analysis: Liquidity, profitability and solvency. Analysis of Fund flow and cash flow statement. Management of working capital: Concept of working capital, need and factors influencing, estimation of working capital, inventory and receivables management, management of cash.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS V.K. Bhalla, Financial Management and Policy. 2nd Edition, New Delhi, Anmol, 1998 SUGGESTED READINGS
Hampton , john . Financial Decision Making. Englewood Cliffs, New Jersey, Prentice Hall Inc. Van Horne, James C. Financial Management and Policy , New Delhi, Prentice Hall of India. Winger, Bornard and Mohan, Nancy, Principles of Financial Management, New York, Macmillan Publishing Company. I.M. Pandey, Financial Management Vikas Pub. House, New Delhi. P. Chandra, Financial Management, TMH, New Delhi . S.C. Kuchhal, Financial Management, Chaityna Publishing House, Aligarh. R.M. Srivastava, Financial Decision Making, Himaylaya Publishing House, Mumbai.

25

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to acquaint students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management

536215 (36): HUMAN RESOURCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Concepts and Perspectives on Human Resource Management; Evolution and Philosophy of Human Resource Management; challenges in changing environment. Human Resource Policy; Human Resource Planning Job Analysis: Methods, Job description, Job specification, etc. Human Resources Recruitment and Selection, Placement, and Socialization (Induction and Orientation) Manpower Training and Development, Performance Appraisal and Potential Evaluation; Compensation Management and Job Evaluation Quality of work life; Work life balance; Work Stress & Counseling; Mentoring; Employee Welfare; Employee Empowerment; Employee Engagement Ethics, Justice and Fair Treatment in HR Management; Strategic Human Resource Management; HR Audit; HR Balanced Scorecard; New Approaches in HRM

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Dessler Gary; Human Resource Management, Pearson Education, 13th Edition, 2008

REFERENCE BOOKS
Aswathppa, Human Resource Management: Text and Cases, 2008 Gomez-Mejia, L.R. Balkin, D.B., & Cardy, R. L. Managing Human Resource Management 5th edition. Edu. 2005. Pearson

SUGGESTED READINGS
Fisher, Schoenfeldt and Shaw; Human Resource Management, 4th Edition, Houghton Mifflin, Boston, 1999. Leap, Terry L., and Micheal D. Crino; Personnel/ Human Resource Management, MacMillan, New York, 1990. Teboul, James; Managing Quality Dynamics, Prentice Hall, New Jersey, 1991. De Cenzo, D. A. and Robbins, S. P., Human Resource Management, 5th ed., John Wiley, 1994. Monappa, A. and Saiyadain, M., Personnel Management, Tata McGraw-Hill, New Delhi,1966. Sinha, D. P. Aligning Human Resource Systems, Tata McGraw-Hill, New Delhi,1996.

26

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The objective of this course is to acquaint students with decision making in: Planning, scheduling and control of production and operation functions in manufacturing and services; productivity improvement in operations through layout engineering and quality management etc.; effective and efficient flow, replenishment and control of materials with reference to both manufacturing and services organizations.

536216 (36): PRODUCTION & OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Introduction to production management: Production management, objectives functions, meaning, nature and significant scope. Relationship of production with other functions areas. Types of production intermittent, production, continuous production, and job shop products. Facility design & Location: Considerations for plant Location, Economic analysis, planning the building, layout objectives, fundamental consideration in layout, Types of Layout. Capacity Planning: Introduction, measurement of capacity, planning Estimate future Capacity needs, factor influencing effective capacity, over and under capacity, TQM, Basics of ERP. Just in Time: Introduction, 7 wastes, Basic elements and benefit of JIT. Work-study: Work Measurement: Time study, established of standard time, Rating of employees, allowances, work sampling, synthetic Data, Predetermined motion Time Analysis. Work Simplification: Method study objective scope, steps, selection of job for method Study Recording techniques, micro motion study. Industrial safety & safety management: Reasons for accident & its prevention, Managements responsibility for safety, organization & safety equipments. Maintenance management: Need, objectives, function & types of Maintenance.

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Stevenson W.J., Operations Management , Tata McGraw-Hill , 9th edition, 2009

REFERENCE BOOKS
Chase, Jacobs & Aquilano, Operations Management for Competitive Advantage, TMH, 11th edition Heizer & Render, Operations Management, Pearson, 8th edition, 2007 Krajewski & Ritzman, Operations Management, Pearson, 7th edition, 2006 Gaither & Frazier, Operations Management, Thomson, 9th edition, 2006 Slack & Lewis, Operations Strategy, Pearson, 2e, 2009 West & Ford, Strategic Marketing, OUP, Indian ed., 2007

SUGGESTED READINGS
Adam, E E & Ebert, RJ. Production & Operation Management, New Delhi , PHI. Amrine Harold T. etc. Manufacturing Organization and management. Englewood Cliffs, New Jersey, PHI Inc. Buffa, E.S. Modern Production Management, John Wiley ( New York.) Dobler, Donald. W & Lee Lamar Purchasing & Materials Management, New York, McGraw Hill. Mayor R, Production and Operation management, 27

Telsong, Industrial & Production Management, Shah M, Integrated Materials Management

28

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The course intends to equip students with updated knowledge of modern materials management concepts and aims to develop their functional expertise in the store and purchase management discipline.

536232 (36): MATERIALS MANAGEMENT LECTURE SCHEME: (L-3; T-0; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Integrated materials functions: Integrated materials management, Organizational control, Materials planning & budgeting, Codification & standardization, Source selection. Introduction to purchasing systems: Creative purchasing, Purchase systems, Price forecasting, Buying seasonal, commodities, Purchasing under uncertainty, capital equipment purchase, International purchasing, Imports substitution-prospects and retrospect, Public buying, Legal aspects in buying, Insurance buying, Buyer-seller relationship and ethics. Stores and warehousing: Stores management, Systems and procedures, Incoming material control, Stores accounting & stock verification, Obsolete, surplus and scrap management , Value analysis, Material handling, Transportation and traffic management. Value stream mapping. Inventory management: Inventory overview, JIT.

UNIT II

UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Gopalakrishnan P. & M. Sundaresan, Materials Management: An Integrated Approach, PHI, 1977.

REFERENCE BOOKS
H. Kaushal (2003), Case study solutions: Materials Management, Macmillan India Limited. Tony Arnold. J. R., Introduction to Materials Management, Pearson Education, 4th Edition, 2003. Ballou R. H., Business logistics/Supply Chain Management: Planning, Organizing, and Controlling the Supply Chain, Pearson Education, 5th Edition, 2004. Menon K. S.,"Purchasing and Inventory Control ", Wheeler Publishing, 3rd Edition 1993 Datta A. K., "Materials Management Procedures, Text & Cases ", PHI, Revised Edition.

29

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 4


OBJECTIVES
The course intends to equip knowledge about the process of becoming an entrepreneur and prepare students for becoming an entrepreneur.

536233 (36): ENTREPRENEURSHIP DEVELOPMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
The Entrepreneurial Development Perspective: Concept of Entrepreneurship and Development, Conceptual models of entrepreneurship; Entrepreneur v/s Intrapreneurs, Entrepreneur v/s Entrepreneurship, Entrepreneurial leaders Managers Entrepreneur v/s Manager: Role of Entrepreneur in Indian economy and developing economies with reference to Self-employment Development, Entrepreneurial Culture. Entrepreneurial characteristics Attributes and Characteristics of successful Entrepreneur, attitudes motivation . Small business and corporate entrepreneurship culture and competence- Building entrepreneurial organization. Entrepreneurial team matching human resources needs and skills. Identifying business opportunities and planning for business service & production. Business promotion process stages facilities and incentives; Creating Entrepreneurial Venture, Business Planning Process, Environmental Analysis Search and Scanning; Identifying Problems Opportunities; Defining Business Idea- Product, Location & ownership; Stages in starting the new venture. Project Management a) Meaning, Objectives and How to choose a project b) Technical, Financial, Marketing, Personnel Feasibility c) Estimating and Financing Funds requirement, Significance and determinants of Working Capital, Venture Capital Funding, Schemes offered by various commercial banks and financial institutions. Role of Central Govt. and State Govt. in Promoting Entrepreneurship, Introduction to various incentives, subsidies and grants, Promotion of Export oriented units, Fiscal and Tax concessions Role of Govt. other Institutions in the Entrepreneurship Development District Industries (DIC) and its functioning. Problems of Entrepreneurs- Marketing, Finance, Human Resource, Production, Research and External Problems, beginning and growth as a entrepreneur, Lessons from Successful Entrepreneurs.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Poornima M. Charantimath, Entrepreneurship Development and Small Business Enterprise, Pearson Education. Bukowitz, Wendi R., and Ruth Williams, The Knowledge Management Fieldbook, Prentice-Hall, New York. 1999. Zimmerer and Searbourough, Essentials of entrepreneurship and small business management, Pearson Education. Marc Dollinger, Entrepreneurship, Pearson Education. Morey, D., Mark Maybury, and Bhavani Thuraisingham (eds.), Knowledge Management: Classic and Contemporary Works, Universities Press, Hyderabad. S. Anil Kumar, S.C. Poornima, Abraham, Jayashree.Entrepreneurship Development, New Age International Publishers.

REFERENCE BOOKS

30

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 2


OBJECTIVES
Students have to select empirical topics for their research projects in consultations with the faculty members in their Institute. The projects will be conducted in groups of two (minimum) and three (maximum). Students are required to submit a report on their empirical topics. Students projects will be examined through a presentation or viva voce by an external examiner and an internal examiner.

536221 (36): RESEARCH REPORT AND VIVA LECTURE SCHEME: (L-0; T-0; P-3)

MBA SEM II CREDITS: 3


OBJECTIVES

536224 (36): RESEARCH ANALYSIS LAB LECTURE SCHEME: (L-1; T-0; P-3)

This lab aims to build students capability for using software used in Business. This may include SPSS, TORA-Optimization Software, SAS, MiniTab etc. Other software as prescribed by the institute may also be learnt in this Lab. Students are required to submit a report of various software they learnt during this lab which will be examined through a viva voce conducted by an external examiner and an internal examiner.

31

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM II CREDITS: 1


OBJECTIVES
The various happenings in the business world demand attention to develop and instill a value system among students. This course is designed to impart student with an understanding of basic human values so that they can understand their responsibility towards themselves and the society at large.

536225 (36): HUMAN CONSCIOUSNESS BASED VALUE DEVELOPMENT LECTURE SCHEME: (L-0; T-0; P-2)

COURSE CONTENTS
Study of Basic Human Objectives: Everlasting Solution, Prosperity, trust in self and other and coexistence for balance in nature. Need and importance of aforesaid basic human objectives and how to achieve these. Concept and Understanding of human happiness: Meaning and Concept of happiness, incessant happiness, its relationship with guarantee of physical needs, comforts, physical and sensory pleasures with its transient nature, misery, The only method to minimize incessant happiness: gaining right understanding about oneself, one's body, one's relationship with other human beings, Nature and total existence. Proper Understanding about the order in Nature and co-existence at various levels, such as, I and my body, family, society, Nature and existence. Understanding the Self: Understanding human reality I and my body, present understanding of the self, physical needs, relation with others and with Nature, gaining proper understanding of the self, discrimination between 'I' and my 'body', characteristics and the needs of 'I', of my 'body' and 'body' & 'I'. Synergatic Order and Coexistence among Human in nature and in Existence: Conceptual understanding of natural relations and consequent values, of family and relation therein, of society and role of manager therein, overall excellence'. Inanimate and consciousness aspects of Nature, Four distinct synergetic orders in Nature Padartha Awastha, Prana Awastha, Jiva Awastha, and Gyana Awastha; complementary supplementary evolutionary connection amongst above orders. Path for Sustainability: Evolution of understanding work and behavior

TEXT BOOKS
An Introduction to Jeevan Vidya by Shri A. Nagaraj Human Consciousness and life by Dr P B Deshmukh & Deepak Kaushik Jeevan Vidya Camp: Notes

32

Detailed Syllabus Semester III

33

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of this course is to develop an understanding of basic decision making techniques and their role in managerial decision making.

536311: OPTIMIZATION METHODS LECTURE SCHEME: (L-3; T-2; P-0)

Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Optimization Methods: Meaning and Scope; Various Stages in Optimization Projects. Linear Programming Problem: Meaning of Linear programming, General Mathematical Formulation of LPP. Feasible and Optimal Solutions: Graphical Analysis, Simplex Method, Duality and Sensitivity Analysis. Advantages and Limitations of LPP. Transportation Model: Mathematical Formulation, Initial Basic Feasible Solution: North West Corner Method, Least Cost Method and Vogels Approximation Method; Optimization (Minimization and Maximization) using Modified Distribution Method. Assignment Problem: Assignment Model as a Particular Case of Transportation Model, Formulation of Assignment Problems, Solution of Assignment Problems using Hungarian Method, Travelling Salesman Problem. Waiting Line Models: Basic Queuing Process, Basic Structure of Queuing Models, Scope in Management Decisions, Solution to M/M/1: /FCFS Model. Sequencing Model: Processing n-Jobs through Two Machines, Processing n-Jobs through Three Machines. Network Analysis: Shortest Route Problem, Network & Time Estimation, Project Planning & Control Using Critical Path Method (CPM) and Programme Evaluation & Review Technique (PERT). Project Scheduling - Cost Slope, Crashing the Network, Estimation of Optimum Project Cost.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
A.M. Natrajan, Operation Research, Pearson Education. N. D. Vohra. Quantitative Techniques, New Delhi: Tata McGraw Hill Publications.

REFERENCE BOOKS
P. K. Gupta and D. S. Hira, Operations Research, New Delhi: Sultan Chand Publications, F.S. Hiller & Hiller, Introduction to Management Science Tata Mcgraw Hill Hamdy Taha, Operations Research 8th Ed. Pearson 2007. Haruly M. Wagner, Principles of Operations Research with Application to Managerial Decisions, New Delhi: Prentice Hall of India Pvt. Ltd, 2nd Ed., 1996. C. R. Kothari, Quantitative Techniques, Delhi: Vikas Publications.

34

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of this course is to familiarize with basic organizational processes to bring about organizational development.

536312: ORGANIZATIONAL DEVELOPMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I The organization and its environment: An overview of Organizational structure, Behavioral implication of organizational structure, factors influencing design/designing of organizational structure. Organizational Effectiveness: Approaches, need and significance. Organizational development: Definition, Assumptions, goals, process, objectives; Strategies: Diagnostics Activities, Team Building, Survey Feedback, Process Consultation, Planning & Goal setting, OD interventions. Organizational change: Basic Concept and definition; Nature of Organizational Change (Need, factors influencing change); Types of Change; Process of change, Models, Change agent (Roles and responsibilities, Resistance to change); Overcoming resistance (Strategies & Techniques); Planned Change. Organizational conflicts: Causes, nature, measures to resolve organizational conflicts; Inter Group behavior and collaboration; Laboratory learning techniques; Managerial Grid; Sensitivity training; Transactional analysis; Inter-group and team building interventions. Organizational Culture and Climate: Organizational learning, power and politics in the organization, Cross culture dynamics. The process of Empowerment, Management of gender Issues, Creativity in organization.

UNIT II

UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
French and Bell, Organisational Development, Pearson Education D.R. Brown, An Experimental Approach to Organization Behavior, Pearson Education Carol P Harvey and M.June Allard, Understanding and managing diversity, PHI India F.Luthans , Organisational Behaviour TMH, New Delhi

REFERENCE BOOKS
S.P.Robbins, Organisational Behaviour, Pearson Education Prasad, Organisation Development for Excellence, McMillan, India. Madhukar Shukla, Understanding Organization : Organization Theort and Practices in India, PHI

35

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
This course is intended to familiarize student with basic concepts about technology innovation and understanding the importance of developing a technology strategy for gaining competitive advantage.

536313: INNOVATION AND TECHNOLOGY MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Technology: Definitions and Characteristics; Management of Technology (MOT); Technological Environment; Parameters of Technological Environment; Technology life-cycle Technological change: Dynamics of Technological change; innovation dynamics at firm level. Innovation Management: Invention v/s Innovation; Definition and components of innovation; Types of innovations (Product, Process and system innovations); Understanding Innovation Process. Innovation strategies: Creative thinking and problem solving, models; Concurrent engineering; Economics of innovation. Assessment of Innovation: Measuring Innovativeness of the firm; Commercialization requisites; Innovation inspired by nature. Technology evolution and diffusion: S-curves of Technology Evolution; Technology Diffusion, Dynamics of Diffusion, Mechanism of Diffusion. Competitive consequence of Technological change: Creation of new products/change in value chain. Technology Intelligence: Definition of Technology Intelligence, Technology Audit, Mapping technological environment, Process of Technology intelligence: Technology Scanning, Monitoring, Forecasting and Assessment, Analytical tools for forecasting and assessment. Technology-Business Connection: Technology Strategy & types; Models for technology strategy formulation. Acquisition and technology transfer: Collaborative arrangements in domain of Technology Strategy, Intellectual Property Rights. Technology Support Systems: Funding Mechanism and venture capital.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
V. K. Narayanan, Managing Technology and Innovation for competitive advantage, Pearson Education. Tarek Khalil, Management of Technology, McGraw Hill.

REFERENCE BOOKS
Lowell Steele, Managing Technology, McGraw Hill. R. A. Burgelman and M. A. Maidique, Strategic Management of Technology and Innovation, Irwin.

36

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of this course is to assist students in developing their skills in spoken English. The students will be asked to learn and speak English for various occasions.

536213: CONSUMER BEHAVIOR LECTURE SCHEME: (L-3; T-1; P-0)

Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to Consumer Behavior; Diversity of consumer behavior; Concept, Scope, Importance and interdisciplinary nature; Marketing management factors influencing consumer-buying behavior; consumer-buying process; Consumer gifting behavior; The consumer research paradigms and process. Consumer Modeling: The economic model; Learning model; Psychoanalytic model; The sociological model; The Howard Seth model of Buying behavior; The Nicosia model; The Engel Kollat-Blackwell Model. Consumer decision-making and its process: Models and views of Consumer decision making; the process of opinion leadership and motivation behind opinion leadership; Reutilized response, limited and extensive problem solving behavior; Diffusion and adoption process of innovations; Profile of consumer innovators. Individual Determinants of Consumer behavior: Perception (Meaning of Perception, The perceptual process, Factor responsible for perceptual, Distortion). Learning (Elements, Process, Learning theories and measures of consumer learning). Personality (Meaning and Nature, Characteristics of Personality, Stages in the development of personality, personality Influences and consumer behavior, VALS model and its development). Consumer Attitude and Behavior (The concept of Attitude, Relationship between Attitude and behavior, Attitude formation, Models of Attitude, Strategies for Attitude change (ELM-model), Cognitive Dissonance Theory and its implications). Motivation (Consumer Motivation, Needs and goals, Characteristics, Types and system of needs, measurement of motives). Influence of Social class (Definition, Social stratification, Factors responsible for social stratification); Characteristic features of social Classes; Social influence on consumer behavior. Group Dynamics and Consumer Reference Groups; Definition and Meaning of Group; Reasons for formation of group; Types of Groups relevant to consumer behavior; Family life cycle; Friendship Group; Formal social clubs; Shopping, Friends groups; Work group-Reference group; Celebrity; Impact of social class; Culture, subculture and cross culture factors on consumer behavior; Design of persuasive communication.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Consumer Behavior Leon G. Schifman & Leslie Lazar Kanuk 7th Edition. P H I, Delhi, 2002.

REFERENCE BOOKS
Applied Consumer Behavior - Martin J. Evans et.al. Addition-Wesley. England, 1996 Consumer Behavior: Building Marketing Strategy - Hawkins Best Coney. 8th Edition. Tata McGraw Hill, 2002. 37

SUGGESTED READINGS
M.R. Solomon, Consumer Behavior, Pearson Education Consumer Behavior in Indian Perspective Suja R. Nair Himalaya Publishing House

38

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
To familiarize students with the role of marketing research in marketing decision making and to assist them in applying research to marketing issues; specifically, to design, conduct, analyze, interpret and document a sound market research study.

CODE TO BE DECIDED: MARKETING RESEARCH ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction to Marketing Research; Classification of marketing research; Marketing research Process; Importance of defining the problem; the process of defining the problem, management decision problem and marketing research problem; developing an approach to the problem, components of the approach (objective / theoretical framework, analytical model, research question, hypothesis, specification of information needed) Exploratory Research Designs: Secondary data analysis; Qualitative research, Classification of qualitative research procedures, focus groups, interviews and projective techniques; Qualitative Vs Quantitative Research. Descriptive Research Designs: Survey Methods; Observation Methods, Behavioral Vs Non-behavioral observation. Survey Vs Observation. Causal Research Designs: Conditions of causality, role of validity in experimentation, classification of experimental designs. Questionnaire Design: Purpose, objectives and steps involved in designing a questionnaire Sampling design process; Sampling frame, determination of sample size, classification of sampling techniques Data Collection: Nature of field-work and data-collection process; Coding, transcribing and data cleaning; Data Analysis: Tests of association (Chi-Square) and tests of difference (ANOVA, ANCOVA); interpretation of results Multivariate Data Analysis and its applications - Multiple Regression Analysis, Factor Analysis, Discriminant Analysis, Cluster Analysis, Conjoint Analysis, Multi Dimensional Scaling. Applications of Marketing Research: Sales Analysis, Market Potential Analysis, Sales Forecasting; Market Segmentation and Brand Positioning; Product Research: New Product Development Process, Test Marketing; Advertising Research: Media Research, Copy Testing; Pricing Research: Skimming and Penetration Pricing; Distribution Research: Warehouse Research, Retail Location Research. International Marketing Research: Framework, survey methods, questionnaire; Ethics in marketing research.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Malhotra Naresh K., Marketing Research: An applied orientation. Pearson Education, 2009, 5th Edition Rajendra Nargundkar, Marketing Research: Text and Cases. 39

V.Kumar, International Marketing Research, Pearson Education

REFERENCE BOOKS
Harper W. Boyd and Others. Marketing Research: Text and Cases, AITBS, 1990, 7th edition. Thomas C. Kinnear and James R. Taylor Marketing Research: An Applied Approach McGraw-Hill International Edition, 1987 , 3rd Edition Foundations ,Thomson South-Western ,2004, 8th Edition

SUGGESTED READINGS
G.C.Beri: Marketing Research, TataMcGraw Hill Luck & Rubin: Marketing Research , Prentice Hall India P.Kotler, A.Koshi, M. Jha, Marketing Management, Pearson Education D.R. Allen, Customer Satisfaction Research Management, Pearson Education TulI & Hawkins: Marketing Research- Prentice Hall India Mishra: Modern Marketing Research, Himalaya

40

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to develop an understanding the various formats and channels of retailing, issues in retail location decision, basic concepts of store designing, administration and merchandising and the importance of new technologies such as RFID in distribution management.

CODE TO BE DECIDED: DISTRIBUTION AND INVENTORY MANAGEMENT ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Marketing Channels: Defining and importance; Functions of marketing channels (Intensive, selective and exclusive distribution strategies); decisions in channel management Wholesaling: Concept, importance and functions of wholesaling; wholesaler marketing decisions; trends in wholesaling Retail Formats: Store and non-store retailing; Franchising; Unconventional channel Retail Location: Factors affecting location decision; site selection; location based retail strategies Store Design: Interiors and exteriors; Store layout and types; Factors affecting store layout; Store image mix and store faade; internet store Store Administration: Concept, importance, functions; Steps in merchandising planning; Introduction to category management and private labeling Inventory and warehousing decisions: Inventory models; lean logistics; Uncertainty and inventory management; lead time uncertainty and product availability. Channel Management: Channel Selection; Channel conflicts and its resolution; Channel performance evaluation. Technology in Distribution Management: Bar Coding, RFID, Electronic Payment systems

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCE BOOKS AND SUGGESTED READINGS


Swapana Pradhan- Retailing Management Dravid Gilbert- Retail Marketing Barry Berman, Joel R Evans- Retail Management; A Strategic Approach Channel Management Stern El- Ansary Retail Management Gibson Vedamani Physical Distribution & Logistics Management Dr. Subhash Bhave Channel Management & Retail Management Meenal Dhotre

41

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to acquaint the students with the concepts, techniques and give experience in the application of concepts for developing an effective advertising program and thus increase sales.

CODE TO BE DECIDED: ADVERTISING AND SALES PROMOTION ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction to Advertising and Sales Promotion: To examine the promotional function, and introduce the concept of IMC. Integrated marketing communications concepts, and planning: To understand the marketing process, the role of advertising and promotion in the integrated marketing program. The role of IMC in the marketing process: To understand the role consumer behavior plays in the development and implementation of advertising and also promotional programs. Perspectives on consumer behavior: To understand the basic elements of the communication process and the role of communications in marketing. The communication process: To know process of setting objectives for IMC programs and various methods of budget settings. Establishing objectives and budgeting for the promotional program: Analyze various creative styles, use of appeals in designing the advertisements. Creative strategy: Implementation and Evaluation: To know the process of developing and implementing media strategy. Media Planning and strategy: To know the role of the Internet and interactive media in an IMC program. The Internet and Interactive media: To understand the role of sales promotion in a companys integrated marketing communications program and to focus their relevance. Sales promotion: To recognize the roles of public relations, publicity and corporate advertising in the promotional mix. Public relations, publicity and corporate advertising: To evaluate methods for measuring promotional program effectiveness. Measuring the effectiveness of the promotional program: To review various factors in the international environment and how they influence advertising and promotion decisions International Advertising and Promotion: To examine how advertising is regulated, including the role and function of various regulatory agencies. Regulation of Advertising and Sales Promotion and Ethics

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Belch E. George & Belch A. Michael, Advertising and Promotion, An Integrate Marketing Communications Perspective, Irwin/McGraw Hill, 6th Edn., 2003.

REFERENCE BOOKS
Batra Rajeev, John G Myers, David A. Aker, Advertising Management, Prentice Hall, 5/e. Wells, Burnett, Moriarty, Advertising: Principles and Practice, Prentice Hall, 5/e.

42

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to develop insights into emerging trends in the service sector in a developing economy and tackle issues involved in the management of services on the national basis

CODE TO BE DECIDED: SERVICES MARKETING ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction: Growth of service sector economy; Service Characteristics, Difference between Goods and Services; Contribution of the services sector to the Economy; Classification of service marketing mix; Service triangle. Consumer Behavior in Services: Customer Expectation of Service; Customer Perception of Service; Understanding Customer expectation and Perception through Marketing Research. Service scope effects on behavior: Importance and Strategies for effective delivery through Employees; Intermediaries and Customer Participation; Managing Demand; Managing Capacity; Waiting Line Strategies. Segmentation, Targeting & Positioning of services; Branding of services and its difficulties; Communication Strategies; Product Promotion Price, revenue and distribution: Factors related to Pricing, Pricing approaches, Pricing Strategies Physical Evidence of a Service: Introduction, Physical Evidence of a Service, Contribution of Physical Evidence to the Service Service Quality; Measurement and Control (Introduction, Importance, Measurement of Service Quality, Quality Gap Model). Customer Feedback and Service Encounter, Service Recovery (Customer responses to effective Service Recovery, Principles of Effective Service Recovery Systems, Learning from Customer Feedback). New Trends and emerging concepts in Service Marketing. Relationship Marketing: Concept, Benefits and Strategies recovery; Service Development and Design; New Service Types, Supplementary Services, After sales service. Managing service delivery process; Customer Experience Management.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
C. Lovelock, J. Chatterjee , Service Marketing ,Pearson Education Zeithmal, Valarie; A Services Marketing, Tata McGraw Hill K. Rama Mohana Rao, Service Marketing, Pearson Education

REFERENCE BOOKS
Payne A; The Essence of Service Marketing Prentice Hall Govind Apte; Services Marketing, Oxford Press Glynn & Barner, Understanding Setrvice marketing, PHI 43

Service Operations Management: Improving Service Delivery. Robert Johnston & Graham Clark. 2nd Edition. Pearson Education, 2005 Service Management and Operations, 2/E Haksever, Render, Russell, Murdick Pearson Education, 2000.

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to make the student aware of issues related to sales force management focusing on selling as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function.

CODE TO BE DECIDED: SALES MANAGEMENT ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Role of Salesperson: Responsibility; Cross Functional Linkages; Lifetime Customer Concept; Management of Accounts Receivables. Selling Skills: Value Proposition; Customer Value Creation; Lifetime Customer Value Creation; Personal Selling-A Promotion Mix Element; Buyer-Seller Dyads; Diversity of Personal Selling Situation; Theories of Selling; Prospecting; Sales Resistance; Closing Sales; Key Accounts Management Sales Organization: Setting up a Sales Organization; Basic types of Sales Organization Structures including Outsourced sales force; Inter-departmental Relations and Structures; Coordination of Personal Selling with Other Departments. The Sales Effort: Sales Planning; Forecasting; Qualitative and Quantitative Methods (Overview of Linear Regression, Time Series Analysis, Moving Averages); Budgeting; Designing Territories; Territory Management; Routing; Setting Sales Quotas Profitability; Analysis of Sales effort. Sales Force Management: Estimation of Sales Force; Workload, Breakdown and Incremental Analysis Recruitment and Selection of Sales Personnel; Planning and Conduct of Sales Training Programs; Motivating and Compensating Sales Personnel; Compensation Systems; Incentive Plans; Disincentive; Benefits; Performances Appraisals; Evaluation; Criteria for evaluation.

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Richard, Still R. et al., Sales Management: Decision, Strategies and Cases, 5th Edition, Prentice-Hall, India Havaldar, Cavale, Sales and Distribution Management: Text and Cases, Tata Mc Graw Hill, 2007 Futrell, Charles, Sales Management, South Western College Publication, 2000

REFERENCE BOOKS
Venugopal, Pingally, Sales Management.

44

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of the course is to invoke critical thinking and analysis of the concept ofcustomer relationship management and enabling them to develop and manage CRM strategy.

CODE TO BE DECIDED: CUSTOMER RELATIONSHIP MANAGEMENT ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to CRM: Definition and Concepts, CRM as an integral business strategy. The nature of the CRM strategy. The business environment of CRM: Legal, ethical, economic, competitive and social. Retail and business customer profiling; Relationship life cycles; Understanding and evaluating customer business plans. Managing Customer relationships: Customer identification; Expanding the size of the customer database; Customer profiling; Understanding and managing customer expectations, developing customer confidence; Building relationships by adding value to customers cost effectively; Planning and making persuasive presentations. Developing CRM strategy: The role of CRM in business strategy; Understanding service quality: Technical quality; product knowledge, functional quality, determinants of service quality, managing customer communications; Planning and managing CRM projects; Retention and cross-sell. Managing CRM: Managing customer contact strategies; dealing with difficult situations: Imparting Bad news, closing accounts, Exit strategies, Time management and CRM: priority setting, Target setting, setting standards Measuring Performance of CRM: Customer Satisfaction

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Roger J. Baran, Robert J. Galka, Daniel P. Strunll: Customer Relationship Management, South Western Cengage Learning. S. Bolachandra: Customer Relationship Management Driven Services Management, 2nd ed., Response Books, Sage Publication. Keshu, Patnaik: What Customers Really Want, Lotus Press.

45

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this subject is to impart knowledge to students regarding the theory and practice of security analysis and portfolio management.

CODE TO BE DECIDED: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Introduction to Indian Stock Market, scope and features of an investment program, investment risk, interest risk, market risk, inflation risk, default risk, systematic and unsystematic risk, problems related to risk and return. Technical Analysis: dow Theory, Elliot wave principle, efficient market hypothesis, equity evaluation and bond evaluation. Fundamental Analysis: Analysis of Company, Industry and Economy. Company analysis: Study of financials, estimation of intrinsic value, and obstacles in the way of analyst. Industry analysis: Past sales and earnings performance, performance of industry, attitude of government, labor and competitive conditions, stock price relative to earnings, industry cycle and other sources for industry analysis. Economic analysis: Anticipatory surveys, barometric approach, econometric model building, opportunistic model building. Portfolio utility theory and indifference curves. Markowitz Portfolio selection model: The specific model, corner portfolios, dominance principle. Portfolio of two risky securities, three security portfolio. Relationship between leveraged and unleveraged portfolio. Sharpe single index model, Capital asset pricing model, factor models. Portfolio investment process: Selection, execution, revision and performance evaluation.

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Reilly Frank K and Keith C. Brown, Investment Analysis and Portfolio Management, 8th edition, Thomson Learning, 2007.

REFERENCE BOOKS
D.E.Fisher and R.J. Jordan Security Analysis and Portfolio Management, Prentice Hall/ Pearson Edu., 6th Edition, 1995 Rusell J. fuller & James L. Farell Modern Investment & Security analysis - McGraw Hill, International Ed. J.C. Francis, Investments: Analysis and management, 5th Ed., 1991, McGraw Hill, Singapore M.Ranganatham & R. Madhumathi: Investment Analysis & Portfolio Management, Pearson Education.

46

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of this course is to equip students with the knowledge of Measures for Management of various types of Corporate Risks.

CODE TO BE DECIDED: CORPORATE RISK MANAGEMENT ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction of Corporate Risk Management: Risk and return to investor and for companies, Risk Management Approaches, Plain Vanilla Products, Use of Financial Products to hedge Risk, Exotic Options and Structured Deals; Concept of Greeks in Corporate Risk Management: Delta, Gamma, Vega, Theta, Rho, Calculation of Greeks, Taylor Series Expansions, Hedging Exotics, Scenario Analysis; Interest Rate Risk: Measuring Interest Rate, Zero Rates, Forward Rates, Treasury Rates, LIBOR and Swap Rates, Application to Portfolio, Interest Rate Deltas, Principal component Analysis Numerical Problems. Volatility: Meaning, Implied Volatility, Estimation of Volatility, Exponentially Weighted Moving Average Model, GARCH Model, Maximum Likelihood Model, Forecasting Future Volatility Basel II: Basel II Norms, Credit Risk Capital, Operational Risk, Supervisory Review, Market Discipline VaR Measure: Meaning, VaR versus Expected Shortfall, Properties of Risk Measure, Parameters, Marginal VaR, Incremental VaR and component VaR, Back Testing, Stress Testing Market Corporate Risk Management: Meaning, Historical Simulation Approach, Accuracy, Extension, Extreme Value Theory, Application, Model Building Approach, Linear Model, Application of Linear Model, Linear Model and Options, Quadratic Model, Monte Carlo Simulation, Comparison of Historical Simulation Approach with Model Building Approach Credit Corporate Risk Management: Meaning, Default Probabilities(DP), Estimation of DP through Bond Prices and Equity Prices, Estimation of Credit Losses, Credit Risk Mitigation, Credit VaR Vasiceks Model, Credit risk Plus, Credit Metrics, Interpretation of Credit Correlations, Credit Default Swaps and their Valuation(CDS), Basket CDS, Collateralized Debt Obligations (CDO), Valuation of Basket CDS and CDO Operational Corporate Risk Management: Meaning, Categorization of Operational Risks, Loss Severity, Loss Frequency, Forward Looking Approaches, Allocation of Operational Risk Capital, Power Law, Insurance, Sarbanes Oxley Model Risk and Liquidity Risk: Meaning, Models in Finance, Models for Non-Linear Products, Models for Actively Traded Products, Models For Structured Products, Detecting Model Problems, Traditional View of Liquidity Risk, Liquidity Black Holes, Liquidity versus Profitability.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
IIBF: Risk Management, Macmillan India Ltd. John C.Hull: Risk Management and Financial Institutions, Pearson Education 47

Tony Merna, Dr. Faisal F. Al-Thani: Corporate Risk Management

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to help students understand the functioning of stock markets and various financial instruments involved in stock markets.

CODE TO BE DECIDED: WORKING OF STOCK EXCHANGES ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to the course and review of the basics of financial instruments and markets, roles played by the market and the institutions Introduction to the trading industry, depository and its functions, trading of securities in the secondary markets, brokers, etc Design and structure of the market, order and order properties, clearing and settlement, risk management and surveillance, grievance settlement Functioning of the primary markets, initial public offers, book building process Debt markets, instruments and their features, participants and institutions, trading, primary and secondary markets. The theory and concepts of stock market indices, need for indices, index construction, calculation of index values, index composition What mutual funds & hedge funds do and how they function, the types of mutual funds, requirements, regulations, pricing, loads, net asset values Derivative instruments and their characteristics, futures, options, trading, the functioning and regulation of the derivatives market What are exchange-traded funds, characteristics, formation, trading, advantages Regulations pertaining to the capital markets: stock exchanges, brokers. Securities and exchange board of India (SEBI) Corporate governance, insider trading, executive compensation and other related concepts Market microstructure, impact costs, liquidity and the roles played by various players, empirical studies on the Indian markets Brief history, important events, stock market scams, Sensex peaks & troughs

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Machiraju H.R, The Workings of Stock Exchanges in India, New Age International (P) Ltd, Second Edition, 2000.

REFERENCE BOOKS
Fabozzi F.J., Modigliani F., Jones F. J., Ferri M. G., Foundations of Financial Markets and Institutions, Third Edition, Pearson Education (Asia), 2002. Harris Larry, Trading and Exchanges Market Microstructure for Practitioners, Oxford University Press, 2003. Thomas Susan (Editor), Derivatives Markets in India 2003, Tata McGraw Hill, 2003. 48

Weiss David M, After the Trade is Made Processing Securities Transactions, Prentice Hall of India Second Edition, 1997. Pathak, Bharati V., Indian Financial System, Pearson Education, New Delhi, 2006.

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to help students understand the concept of corporate finance, basic valuation of a corporate decision, basis of financial decision-making in corporate, the procedure of merger and acquisition, and the techniques for measuring profitability.

CODE TO BE DECIDED: CORPORATE FINANCE AND VALUATION ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Corporate Finance: Basic Concepts; Valuation Methods; Value Creation and New Valuation Tools; Alternative Valuation Approaches to Specific Cases Working Capital Management: The Treasury function; Operating Cash Flow Management in a firm; How to manage the liquidity position of a company Capital Budgeting: Capital budgeting: an overview; Project cash flows; Forecasting cash flows: Quantitative/Qualitative/Judgmental; Project analysis under Certainty/Risk; International project appraisal The Banking Relationship: Concept and negotiation planning; Contribution to financial management improvement; The negotiation; Quantification of the Banking business; Negotiation Objectives setting; Determination of Negotiation strategy Mergers and Acquisitions: The Mergers and Acquisition Market; Definitions and basic concepts; Origination/Advisory Mandate: The Process Design; Controlled Auction; M&A Financing Alternatives; How do finance providers value M&A deals; Other M&A issues.

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCE BOOKS
R.C. Higgins, Analysis for Financial Management, Chapter- 1 R.A. Brealey, S. Myers and F. Allen, Principles of Corporate Finance, Chapters 29 and 30 I.M. Pandey, Financial Management Prassanna chandra, Financial Management

49

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to give an in-depth knowledge to students about various concepts in income tax for both individual and businesses as well as help them plan and manage taxes.

CODE TO BE DECIDED: TAXATION AND TAX PLANNING ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Basic concepts: Assessment year, previous year, person, assessee, Income, gross total income, Agricultural income and incomes exempted from tax. Residential status, its determination and tax liability Computation of taxable income under the head salary (Basic problems with retirement) Income from house property: Calculation of GAV, NAV, Vacancy period, unrealized rent and Treatment on interest on loan. Income from business or professions and its computation. Ch. 44A, 44AB, 44AD, 44AE, 44AF. Income from capital gain, exemption in capital gain. Income from other sources Set-off and carry forward of losses Permissible deductions under Ch. VI-A 80C to 80U Calculation of total income of firms and tax liability. Computation of total income of individual and calculation of tax liability. Calculation of total income of a company and calculation of tax liability Introduction to indirect taxes: Central sales tax, objects & provisions; Interstate (Basic problems in CST); Concept of VAT, merits and demerits of VAT (Basic problems); Tax planning & Tax management

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
B.B. Lal, Direct Taxes, Pearson Education V S Datey Indirect Taxes Taxman Publications Kul Bhushan,How to Deal With VAT, Pearson Education Vinod Singhania- Students Guide to Income Tax Taxman Publications

REFERENCE BOOKS
B.B. Lal, Income Tax and Central Sales Tax, Pearson Education Mehrotra- Direct Tax Sahitya Bhavan T N ManoharanStudents Guide to

Income

Tax

Snow

White

50

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of this course is to provide knowledge of Financial Derivatives and hedging strategies through various Derivatives.

CODE TO BE DECIDED: FUTURES AND OPTIONS ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction: Meaning of Derivatives, Characteristics, Types, Derivative Market in India, Functions of Derivative Market, Significance of Derivatives, Traders in Derivatives Market; Forward Contract: Meaning, Classification, Features, Advantages, Disadvantages, Valuation of Forward Contract, Pricing Forward Contract, Hedging with Forward Contract, Limitations of Forward Contract. Futures Contract: Meaning, Nature, Types, Mechanics of Futures Contract, Difference between Futures Contract and Forward Contract, Futures Contract in India, Advantages and Risk of Trading in Futures over Cash; Characteristics of Future Market in India, Settlement of future position, Participants in Future Market; Pricing of Futures Contract: Approaches to Pricing Futures, Cost of Carry Model, Pricing Model for Index Futures, Pricing Model for Commodity Futures; Hedging Strategies using Futures: Process of Hedging through Futures Hedge Ratio. Option Contracts: Meaning, Types, Participants, Option Framework, Option Terminology, Option Time Value, Option Vs. Futures; Valuation of Options: Pricing Options, Basic principles of Options, Single Period model, Binomial Model, Black Scholes Model, Whaley model; Hedging Strategies using Options: Hedging with Options, Types of option trades, Option based Hedging strategiesa, Option Trading Rules. Financial Swaps: Meaning, Types, Advantages, Disadvantages, Principles, Valuation of Models for Swaps, Types of Swap Risks; Interest Rate Derivatives: Treasury bills and Treasury bonds, Hedging with T-Bills and T-Notes, Eurodollar Derivatives, Caps, Floors, Collars; Credit Derivatives: Common Credit Derivatives, Credit Default Swap, Total return Swap, Collateralized Debt Obligation.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Parasuraman: Fundamentals of Financial Derivatives, Wiley India Pvt. Ltd. Derivatives Simplified , P Vijaya Bhaskar,b Mahapatra,Sage Publication Satjayit Das: Credit Derivatives , , John Wiley and Sons inc David A. Dubofsky: Derivatives Valuation And Risk Management, Oxford University Press N Delhi

51

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to develop a conceptual as well as practical understanding of Human Resources Planning, Deployment and Development in organizations.

CODE TO BE DECIDED: HUMAN RESOURCES PLANNING & DEVELOPMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Human Resource Management: Meaning, Benefits, Strategic planning and HR planning. Manpower Planning: Definition Objectives, benefits, limitations and problems. Linkage of HR planning with other HR function; Factors Influencing human resource planning. Work Measurement, method, work study. Human Resource Planning: tools, methods and techniques, Skill in verifying manpower inventory qualitative and quantitative aspects. HR Demand and Supply forecasting (. Job Analysis: Meaning, Purpose, Process, Methods of Collecting Data. Recruitment: Meaning, Modern Techniques of Recruitment; Sources- Internet Based, Placement Agencies. Human Resource Development: Overview, philosophy and goals of HRD, HRD culture, climate, HRD sub systems / process mechanisms, task analysis, motivational aspects of HRD, development supervision, counseling and mentoring. Organizing for HRD, HRD for workers, HRD overview in Govt. and Private systems, HRD for health and family welfare, HRD in defense , police , voluntary organizations , manufacturing organization and infrastructure , and HRD in service industries (Banking , Hospital , event etc), HRD audit. Changing environment of HRD: Internal and external factors, Internal factors: HR of country and changing demands of employers.

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Gary Dessler, Human Resource Management, Pearson Education Gerard V McMohan, Recruitment and Selection, Prentice Hall of India C.R. Greer,Strategic Human Resource Management, Pearson Education

REFERENCE BOOKS
Recent Experiences in HRD, Rao, T.V., New Delhi. Oxford & IBH Evaluation of HRD, Pareek, Udai, Jaipur, Rawat Publications S.S.Khanka,Human Resource Management. S. Chand & Company Ltd.

52

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to develop a conceptual as well as practical understanding of Human Resources management in a global and cross-cultural environment.

CODE TO BE DECIDED: CROSS CULTURAL AND GLOBAL MANAGEMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V International Organization: Approaches to the study of comparative employment, policy, Convergence theory, The cultural approach, The institutionalist perspective. International HRM Models: Pooles adaptation of the Harvard model, The Brewster and Bournois model of International HRM, International HRM, Problems of International Research. Internationalization of HR Activities: Types of International Business, inter country Differences affecting HRM, causes for International assignments failure. International Staffing Policy, Selecting International Managers, Adaptability & Screening, Managing Knowledge Workers. Understanding Culture: Organisation culture & National culture, Cross culture Theories, Cross Culture Business Communication & Behaviour, Culture & Organizational Performance. Training & Maintaining International Compensation: Training for Expatriate Managers, National Differences in Compensation, Factors Influencing International Compensation, Components of Remuneration Package.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
S.Shajahan, International Business, Macmillan,2007 Charles.W.L.Hill and Arun Kumar Jain, International Business, 5th edition, TMH, 2006. Dr.R.Chandran, International Business, Jaico Publishing House, 2007. Gary.P.Ferraro, The Cultural Dimension of International Business, Pearson Education, 5th edition, 2007. K.Aswathappa, International Business, TMH, 2007. Edited by Mark.E.Mendenhall, Gary.R.Oggou, Gunter.K.Shaul, Readings and Cases in International HRM, 4th edition, Routhdge Taylore&Francis Group , Newyork, 2007. Arvind.V.Phatak, Pabi.S.Bhagat and Roger.J.Kashlak, International Management, TMH, 2006. Peter.J.Dowling and Denice.E.Welch, International Human ResourceManagement, 4th edition, Thomson Publisher, 2007. Richard Mead, International Management, 3rd edition, Blackwell Publishing ,2005. Dr.Nilanjan Sengupta and Dr.Mousumi.S.Bhattacharya, International Human Resource Management, Excel Books, 2007.

53

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The objective of the paper is to orient the students towards system of total rewards and payments made to the executive which is called executive compensation.

CODE TO BE DECIDED: EXECUTIVE COMPENSATION ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Introduction to Executive Compensation: Compensation Management Nature, Significance, Objectives & functions, Elements of compensation, Principles & factors influencing compensation; Theories of Compensation: Economic and Behavi Compensation Management in a Developing Economy; Institutional framework of Compensation Management: Union Govt. laws, Management & Unions objectives of compensation Macro & Micro Economic Compensation Concepts: Compensation in a knowledge based global economy, compensation & non-compensation dimensions; Organization Structure & compensation strategy linking compensation with objectives of the organization; Job analysis, Job description & Job evaluation: Methods & problems, point factor method of job evaluation, Compensation Surveys. Designing Executive Compensation: Designing a Pay Structure Graded Broad banding; Pay Delivery Systems, Team based pay; Paying for Performance, Competency & skills & innovation: Issues and Concerns Pay. Fringe benefits & services: Socio Economics psychological rationale of Fringe benefits Communication & administration of fringe benefits; Incentives: Short term & Long term incentives and wealth building; Executive Perks: Types, issues & concerns. The Taxing Components of Executive Compensation. Compensation of special groups: Supervisors, Corporate Directors, Executives, Scientists and Engineers, Industrial & Marketing personnel; International pay system: Approaches to executive pay, Japanese, American, German pay system (Budgeting & Compensation System) is globalization of executive pay possible? Executive Compensation: Significance and recent trends in executivecompensation, ESOPs etc.

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Milton: Compensation Management, Handerson. Brucer: The complete guide to Executive compensation, (McGraw) Richard: Compensation Management in Knowledge Based world, Handerson (Pearson)

54

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
This course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms or organizations and to impart skills in designing, analyzing and restructuring reward management systems, policies and strategies.

CODE TO BE DECIDED: COMPENSATION MANAGEMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Overview of compensation: Meaning, Importance of compensation, Elements of compensation, Factors influencing Effective compensation, Compensation process, Designing Compensation System, Strategic Compensation System. Wage concepts: Minimum, Fair and Living wage; Compensation Philosophies, Conceptual and theoretical understanding of economic theory. Employee satisfaction and motivational issues in Compensation; Executive Compensation; Differentials; Internal and External Equity in Compensation system. Performance management framework: Definition and coverage, reason for undertaking PM, PM Process, Diagnosis and Bench marking, Setting Performance standards, Performance measurement, Review of performance, Rewarding Performance through Financial and Non-Financial aspects. Understanding different components of compensation packages like fringe benefits, perks, incentives and retirement plans. Laws relating to Workmen Compensation: Workmens compensation Act, Minimum Wages act, Payment of Wages act, Payment of bonus act, Provident fund act, Equal Remuneration Act. Institution/machineries related to Reward system: Wage boards, pay commission. Government, public and private sector compensation, Wage and productivity: Concepts and regulations.

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
P.R.N.Sinha,Industrial Relations,Trade Unions & labor Legislations, Pearson Education. P.S. Rao, Personnel & Human Resource Management, Himalaya Publishing house

REFERENCE BOOKS
C.B.Memoria. Dynamic of Industrial Relations in India Himalaya Publishing House Performance Appraisal And Compensation Management:A Modern Approach, Dewakar Goel, PHI Strategic Compensation: A Human Resource Management Approach, 6/e, Joe Martocchio, Pearson Education Compensation Management in a Knowledge - based World, 10/e, Richard I. Henderson, Pearson Education Compensation Management and Labour Legislation, Dr. A M Sharma, Himalaya Publishing House Compensation, George Milkovich, Jerry Newman, C S Venkataratnam, TMH

55

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
Performance management is the most critical function and strong determinant of organizational excellence. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems.

CODE TO BE DECIDED: PERFORMANCE MANAGEMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Concept, characteristic, role and significance of performance; performance appraisal vis- -vis performance management, process of performance management; performance management and strategic planning linkages. Performance Planning and goal setting, performance and training, performance feedback coaching and counseling Establishing and operationalising performance management system; measuring performanceresults and behaviour; conducting performance review discussions; harnessing performance management system for performance improvement. Performance management strategic and interventions- reward based performance management; career based performance management, term based performance management. Culture based performance management; measurement based performance management; competency based performance management; leadership based performance management.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Aguinis, Herman, Performance Management, Pearson Education, Inc. Kandula, Srinivas R., Performance Management, PHI, New Delhi. Rao, T.V., Performance Management and Appraisal Systems, Response Bank, New Delhi. Cardy, Robert L., Performance Management: Concepts, Skills and Exercise, PHI, New Delhi. Sahu, R.K., Performance Management System, Excel Books, New Delhi.

56

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to provide an in-depth understanding of the role of Training in the HRD, and to enable the course participants to manage the Training Systems and Processes.

CODE TO BE DECIDED: MANAGEMENT OF TRAINING AND DEVELOPMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to training and learning: Definition of training and learning; Pedagogy; Awareness of best practice and current trends; Understanding training methods (Off-the-Job Training Methods, On-the-Job Training Methods and Technology-Based Training Methods); Understanding the key elements of learning and learning transfer. Training management: Developing training objectives (Tying training objectives to corporate objectives; Writing a company training policy; Developing a continuously learning organization); Developing a training plan (Conducting a needs analysis, Preparing training and development plans, Preparing the overall training budget, Designing and costing training courses); Trainers (The learning process and the trainers role, Internal trainers versus external consultants). Training evaluation (Conducting evaluations, Keeping training records and managing a training system, Evaluating Return on Investment). Systematic guide to training course development: Identification of training needs (Objectives, Methods, Knowledge, attitudes and aptitudes); Behaviour analysis; Development of HR in reference to objectives and institutional climate (Actual behaviour versus desired behavior, Definition of desired changes); Development of course content and teaching methods (Competency-based needs assessment approach; Task analysis process; Development of behavioural objectives components); Training course test and distribution (Control group participant selection and preliminary course evaluation, Pre and post training test preparation, Establishment of participant lists per session, Classroom setup, Development of theoretical content and visual teaching aids, Techniques and teaching methods). Evaluation (Types of evaluation, Values, Costing Training Programs, The Cost and Benefits of Training, Return on Investment, Utility Analysis).

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Saks, A.M. & Haccoun, R.R. (2007). Managing Performance Through Training and Development (4th ed.). Scarborough, ON: Nelson Canada. Thacker, J.W. and Blanchard, P.N. (2006). Effective training, 4th Edition. Toronto: Pearson Education Canada Inc. ISBN-10:013607832X

REFERENCE BOOKS
Management Development: A Guide for the Profession Edited by Joseph Prokopenko, ISBN: 9221091961

57

A Practical Guide to Training and Development by Michael Moskowitz (Pfeiffer and Co; Aug 15, 2008), ISBN: 9780470189467 Handbook of Training and Development edited by Steve Truelove - (Blackwell Publication)

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The course is designed to provide an in-depth knowledge to the student about various types of networking and associated infrastructure required in an organization and the management issues involved therein.

CODE TO BE DECIDED: COMPUTER NETWORKING ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Networking fundamentals, Topology, Communication fundamentals, transmission and transmission media; guided and unguided media, digital and analog transmission, transmission modes, Wide area networks (WAN), local area networks (LAN), multiplexing TDM, FDM, WDM, Switching techniquescircuits, message, packet, communication satellites, OSI reference model, TCP/IP Reference model, Internetworking, network applications: - EDI, Email, FTP, Enterprise networking, ISDN- ISDN channels, layers, frame format. Datalink layers-framing, flow control, stop-and-wait protocol, sliding window protocols, error controlstop-and-wait ARQ, sliding window ARQ, PPP, SLIP. Network layers- routing, shortest path route algorithm, congestion, congestion control algorithm-leaky bucket and token bucket. Transport layers-services of transport layer, transport protocols-TCP and UDP connection management. Presentation layer- Introduction to translation, authentication, data compression. Network devices- Bridge, routers, gateways repeaters. IPV4, IPV6, VLAN, VPN, VOIP. Design and development of enterprises network, remote access to computer resource- Telnet. Network performance monitoring, Introduction to Network maintenance, Security.

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Andrew. S. Tannanbaum, Computer Networks, Pearson Education Behrouz A. Forouzan, Data Communication and Networking, Tata McGraw Hill Publication

REFERENCE BOOKS
William Stallings, Data and Computer Communication, Pearson Education S. Keshav, An Engineering Approach to Computer Networking,Pearson Education Tom Sheldon, Encyclopedia of Networking, Tata McGraw Hill Pub. Co. Ltd. William A. Shay, Understanding Data Communications and Networks, Vikas Publishing House.

58

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III STRATEGIES CREDITS: 4
OBJECTIVES
The course is designed to acquaint the students with various Internet based business models and business strategies

CODE TO BE DECIDED: INTERNET BUSINESS MODELS & BUSINESS ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Introduction to E-Commerce and its impact on organization, economy, Porters framework in the new economy, Value chain, virtual value chain, Extracting value out of the value chain :(Amazon publishing industry case). Economics of information, impact on strategy ;Value proposition, business models and revenue models on the web ;Business models, components, dynamic and appraisal Value configuration and the internet; Market opportunity analysis, customer interface, market communication. Strategy formulation and implementation for online firms, BMG online, ford, dell, eBay, egghead.com, priceline.com, yahoo, MicroAge, wells, Fargo online, Charles schwab, Merryl Lynch etc. Comprehensive overview and case discussion of impact of internet on various industries Banking, Travel, Insurance, Automobiles, Health care, advertising, telecom, retail etc.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS

To be added later

59

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The students are to be provided basic understanding of the RDBMS and SQL and the skills to make use of these in business organizations.

CODE TO BE DECIDED: RDBMS & SQL CONCEPTS ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Characteristics of database approach, Advantage of using DBMS. Various Data models: Network, Hierarchical and Relational. Schemas and Instances. DBMS architecture and Data Independence: System architecture for DBMS and data dictionary, Database users, Data base languages and interfaces. ER Model; Enhanced ER Model (specialization and generalization); Relational data model, Keys-primary, alternate, foreign, superkey, candidate. Functional dependencies; normalization (1NF, 2NF, 3NF) SQL: DDL, DML, DCL (commit, rollbacks, save-point) and views. Transactions: Basic concepts of ACID properties, transaction state, implementation of atomicity and durability, basic recovery techniques. Emerging field in DBMS: Distributed database, multimedia database, object-oriented DBMS, data warehousing and mining.

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
H. Korth & A. Silberschatz, Database system concepts, TMH. Date C.J., An introduction to database system, Narosa Publishing House.

REFERENCE BOOKS
Elmsari and Navathe: Fundamental of database system. Addison Welsely. New York. Desai, B., An introduction to database concepts, Galgotia Publication.

60

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The course is designed to acquaint the technology behind mobile commerce, security issues in mobile commerce and management of mobile commerce services.

CODE TO BE DECIDED: MOBILE COMMERCE AND SECURITY ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction: Generations of mobile computing, Spectrum allocation, Standard Bodies, Players in the Wireless Space, three tier architecture of mobile computing, Mobile Computing through Internet, Basic cellular system, concept of frequency reuse channels, hand-off mechanism, cell splitting. GSM & GPRS : GSM features and Architecture , Network Aspects in GSM ,GSM Frequency Allocation, Mobility management, hand-off mechanisms, cell splitting, Security issues used in GSM, GPRS features and architecture, network operations, data services in GPRS, applications and limitations, SMS and MMS services architecture and operation details. Emerging Telecommunication Technologies : Introduction, bluetooth, EDGE, UMTS, Wireless Broadband (WiMAX), Mobile IP, Java Card, WLAN, Ad-hoc Networks, Sensor Networks, Spread Spectrum technology, CDMA, Third generation networks and applications, WAP: Model, architecture & protocol stack. Security Issues in Mobile Computing : Introduction, Information security, Security techniques and Algorithms, security Protocols, Public Key Infrastructure, Trust, Security Models, Security Frameworks for Mobile Environment M-Commerce : Introduction to m-commerce :Emerging applications, different players in m-commerce, m-commerce life cycle Mobile financial services, mobile entertainment services, and proactive service management. Management of mobile commerce services : Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services The emerging issues in mobile commerce : The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic mcommerce services.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS

To be added later

61

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The course is designed to acquaint the students with the processes and issues involved in development, and implementation of software. A student must understand the specific management issues that occur while engineering a software.

CODE TO BE DECIDED: SOFTWARE ENGG AND PROJECT MANAGEMENT ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to SE: Problems, goals and process. SE Models: Waterfall model, prototype model, incremental, spiral model, RAD model. SE approach: Software requirement specification, component of SRS, specification language like structured English, decision tree, decision table, structure of SRS. Project management (PM): Responsibility of Project management. Software metrics: McCalls quality factors, FURPS. Software project planning and cost estimation using cocomo model. Project scheduling, personnel planning, Rayleigh curve. Software quality assurance plan, PM plan, Risk management: risk assessment, control and monitoring. Software configuration management processes, software design, problem partitioning abstraction coupling and cohesion, structured charts. CASE: Buildings blocks for CASE, taxonomy of case tools (code & data).Integrated case environment, the integration architectures, the case repository. Software Testing: Unit Testing, integration testing, system testing, black box, white box testing. A strategic approach to software testing. The act of debugging. Software re-engineering, reverse engineering forward engineering. The economics of re--engineering. CMM; Software Measurement and complexity; Software configuration management.

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Pressman, Roger S., Software Engineering, A Practitioners Approach McGraw-Hill, Jalote, Pankaj, Introduction to software Engineering, PHI.

REFERENCE BOOKS
L. Pfleeger, Software Engineering, Pearson Education W. Royce, Software Project Management, Pearson Education Fairley, Richard, Software Engineering Concepts, Tata McGraw-Hill. Gillies, Alan C., and Peter Smith, Managing Software Engineering - CASE studies and solutions, Chapman & Hall B. Ali & Frederick J. Hudson, Software Engineering Fundamentals, Oxford University Press Hughes, Bob and Mike Cotterell, Software Project Management (second edition), TMH , New Delhi.

62

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to develop an understanding of various approaches to production planning and to help students understand the real world problems involved in production planning and control.

CODE TO BE DECIDED: PRODUCTION PLANNING AND CONTROL ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Production Planning Introduction, Basic Concepts and Advantages. Functions of Operations Planning: Planning, Routing, Scheduling, Dispatching and Inspection. Types of Planning Strategic Planning, Tactical Planning and Operational Planning. Facility Planning Introduction and Scope, General Procedures for Facility Locations, Facility Location Models Simple Median Model and Centre of Gravity Model, Aggregate Planning Concept, Nature and Advantages, Variables used in Aggregate Planning, Aggregate Planning and Strategies. Capacity Planning Meaning, Importance of Capacity Decisions, Determining Capacity Requirements, Design and Effective Capacity, Major Considerations of Effective Capacity, Break Even Analysis: Single Product Case and Multiproduct Case . Material Requirement Planning Introduction, Need for Material Planning, Basic Material Requirement Planning: Concept and Implementation, Independent versus Dependent demand; Lumpy Demand; Lead Time; Common Use Time; and Time Phasing. Inventory Control Meaning, Types of Inventory, Pressure for Low Inventory, Pressure for High Inventory, Inventory Reduction Tactics, Inventory Techniques ABC Analysis and Economic Order Quantity (EOQ). Forecasting Importance and Features, Different types of Forecasting Techniques for Estimating Demand.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Chary, Production and Operations Management, Tata McGraw Hill Chase, Jacobs, Aquilano and Agarwal. Operations Management for Competitive Advantage, Tata McGraw Hill

REFERENCE BOOKS
Nair, Production and Operations Management, Tata McGraw Hill Russel, Operations Management: Quality and Competitiveness in a Global Environment, 5ed, Wiley India

63

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III PLANNING CREDITS: 4
OBJECTIVES
This course discusses how to use SAP for materials and enterprise resource planning. The course is designed to provide students hands-on experience with the SAP software for enterprise resource planning.

CODE TO BE DECIDED: MANUFACTURING AND ENTERPRISE RESOURCE ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Introduction and Review of basic definitions and frameworks: ERP fundamentals; SAP fundamentals Sales and Operations Planning: Sales Operations Planning; Production and Supply Management in SAP Master Scheduling: Master Production Scheduling; Display R3 Information; SAP fundamentals Exercise MRP Basics and Advanced: MRP and Advanced MRP; Production Planning in SAP; Production Logistics Capacity Planning and Scheduling; Production Activity Control Materials Management in SAP: Understanding Materials Management: Procurements logistics ERP Selection: Process modeling and ERP implementation ERP Implementation: Project management using SAP

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCE BOOKS
Richard B. Chase, Jacobs F. Robert, Aquilano J. Nicholas, Agrawal, Nitin K. Operations management for competitive advantage, Tata McGraw-Hill, 11th Edition, 2008. Managerial Issues of Enterprise Resource Planning Systems, by David L. Olson, McGraw-Hill Higher Education, 2004 Why ERP? A primer on SAP Implementation, by F. Robert Jacobs and D. Clay Whybark, McGraw-Hill Higher Education, 2000 Manufacturing Planning & Control Systems by Thomas E. Voltman William L. Berry and others. Galgotia Publications Production and Operations Management by S. N. Chary - T. M. H. Publishing Company. Material Requirement Planning by Orlicky J. McGraw Hill

64

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
The aim of this paper is to provide the student with various techniques for improving productivity in an organization. .

CODE TO BE DECIDED: PRODUCTIVITY IMPROVEMENT TECHNIQUES ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Job Evaluation Job allocation/multi-skilling/job rotation/enlargement/enrichment Incentive schemes Inventory control Quality control and charts Plant layout Line balancing Work study Learning curves Activity sampling Value analysis/engineering Planned Maintenance

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
M.I. Khan, Industrial Engineering, New Age International C.Natha Muhi Reddy, Industrial Engineering and Management, New Age International Zandin, Kjell B., Maynard's Industrial Engineering Handbook (5th Edition) S.B.Patil, Industrial Engineering And Management Joseph Prokopenko, Productivity management: a practical handbook, Page 94 International Labour Office P Khanna, Industrial Engineering and Management

65

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
To enable students to understand lean and agile manufacturing strategy.

CODE TO BE DECIDED: LEAN AND AGILE SYSTEMS ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to Lean and its history Basic Principles of what is Lean Error proofing 5S principles Problem solving Pull/push systems Lean human resource creation Measuring Lean Error proofing Implementation process Work teams Visual factory Implementation process Agile manufacturing and major trends

UNIT II

UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCE BOOKS
Richard B. Chase, Jacobs F. Robert, Aquilano J. Nicholas, Agrawal, Nitin K. Operations management for competitive advantage, Tata McGraw-Hill, 11th Edition, 2008. Lean Production Simplified: A Plain Language Guide to the World's Most Powerful Production System. John Black, Lean Production: Implementing a World-class a System, Industrial Pr. ISBN-10-0831133511 A. Gunasekaran, Agile manufacturing: the 21st century competitive strategy, Elsevier Science Ltd. 2006

66

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CODE TBD: QUALITY CONTROL, QUALITY ASSURANCE AND RELIABILITY ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2
OBJECTIVES
The aim of this paper is to make students understand the importance of quality control and quality management systems.

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV Introduction to Quality Control and Total Quality System, Quality control in service sector Some philosophies and their impact on Quality Quality Management practices, tools and standards Fundamental of statistical concepts and techniques in quality control and improvement Graphical methods of Data presentation and quality improvement Statistical process control using control charts Control chart for variables Control chart for attributes Process capability analysis Acceptance sampling plans for attributes and variables Reliability Design of experiment and Taguchi method

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS Mitra A., Fundamentals of Quality Control and Improvement, Pearson Education, 2nd Edition, 2001.

REFERENCE BOOKS
Gryna, F. M., Chua, R. C. H. and Defeo, J. A., Jurans Quality Planning and Analysis for Enterprise Quality, Tata McGraw Hill, 5th Edition, 2007. Montgomery, D. C., Introduction to Statistical Quality Control, John Wiley & Sons, 4th Edition, 2003. Kapur, K. and Lamberson, L., Introduction to Reliability Engineering, John Wiley & Sons, 2nd Edition, 1989. Montgomery, D.C., Design and Analysis of Experiments, John Wiley & Sons, 3rd Edition, 2000. Mathews, P., Design of Experiments with Minitab, Pearson Education, 1st Edition, 2005.

67

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 4
OBJECTIVES
To understand the concept and principles and the various tools available to manage logistic, understand logistic customer services, E-logistics etc.

CODE TO BE DECIDED: LOGISTICS AND SERVICES ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Logistics Management: Definition of logistics and the concepts of logistics. Logistics Activities: Functions of the logistics system transportation, warehousing, order processing, information handling and procurement. Materials Management: Materials management functions and control, inventory management in logistics system, inventory decision-making, MRP, MRP II systems, multi-echelons. Distribution Management, Outbound logistics, Facility location, Classical location problems, Strategic planning models for location analysis, location models, multi objective analysis of location models An Overview Of Traditional Vehicle Routing Problems, Integrated Models Of Location And Routing, Role of transportation in a supply chain - direct shipment, warehousing, cross-docking; push vs. pull systems; transportation decisions (mode selection, fleet size), market channel structure. Logistics Customer Service, Modeling logistics systems, Simulation of logistic systems, cost effective distribution strategies, Value of information in logistics, E-logistics, risk pooling effect. International and global issues in logistics, integrated functional activities in logistics, Role of government in international logistics and Principal characteristics of logistics in various countries and regions.

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCE BOOKS
David Bloomberg, Stephen LeMay, Joe Hanna: Logistics, Prentice Hall 2001. ISBN: 013010194X Thomas Teufel, Jurgen Rohricht, Peter Willems: SAP Processes: Logistics, Addison-Wesley, 2002. ISBN: 0201715147 Massimiliano Caramia, Paolo Dell'Olmo: Multi-objective management in freight logistics: increasing capacity, Springer

68

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III CREDITS: 2
OBJECTIVES
The aim of this lab is to make students practice various skills required for a manager.

536321: NEGOTIATION SKILLS AND TECHNIQUES LAB LECTURE SCHEME: (L-0; T-0; P-3)

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Overview of Negotiation; Negotiation Styles; Negotiation process; Tactics in negotiation; Handling conflicts in negotiation; Best alternative to a negotiated agreement Communication: Key to effective negotiation; Non-verbal communication in negotiations; Emotions: dealing with others and ourselves International negotiations; Cross cultural issues in negotiations; Power in negotiation; Workplace negotiations Turning negotiation into a corporate capability; Effective negotiators; Dos and Donts of negotiations Negotiating over the telephone/ electronic media; Ethics in negotiation; Negotiation-exercise

TEXT BOOKS
Roy J. Lewicki, David M. Saunders and Bruce Barry, Negotiation, Tata McGraw- Hill Limited, 2006, 5th edition. Leigh L. Thompson, The Mind and Heart of the Negotiator, Thomson Learning, 2005, 3rd edition.

REFERENCE BOOKS
David Rees and Christine Porter, Skills of Management, Thomson Learning, 5 e, 2001. Joseph T. Straub, The Rookie Manager, AMACOM, 2000.

MBA SEM III CREDITS: 1


OBJECTIVES

536322: SUMMER TRAINING REPORT AND VIVA LECTURE SCHEME: (L-0; T-0; P-2)

After completing second semester, the students will be required to undergo 6-8 weeks training with any organization / firm / company etc. where they learn the practical aspects of management. After the training the student is required to submit the report of training to the institution / department within three weeks after the start of the third semester and the report will be evaluated by one external and internal examiner followed by viva voce/presentation for ESE examination. The training report should show what student has learnt during the training period. The TA marks will be awarded on the basis of presentation.

69

Detailed Syllabus Semester IV

70

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this course is to develop a holistic perspective of enterprise, critical from the point of view of the top executives.

CODE TO BE DECIDED: CORPORATE STRATEGY LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. General vocabulary of SM: Vision, Mission, Objectives and Purpose. Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS), Internal Appraisal The internal environment, organizational capabilities in various functional areas and Strategic Advantage Profile, Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF). Strategic step application: Druckers theory of business, Blue ocean strategy, resource based view and dynamic view. Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies, Corporate restructuring, Concept of Synergy, Mergers & Acquisitions, Corporate Restructuring Business level strategiesPorters framework of competitive strategies, Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies, Strategic Analysis and choiceCorporate level analysis (BCG, GE Ninecell, Hofers product market evolution and Shell Directional policy Matrix) Industry level analysis; Porters five forces model, Qualitative factors in strategic choice. Strategy implementation: Resource allocation, Projects and Procedural issues. Organization structure and systems in strategy implementation. Operational and derived functional plans to implement strategy, Integration of functional plans. Strategic control and operational Control, Organizational systems and Techniques of strategic evaluation.

UNIT II

UNIT III

UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Thompson & Arthur A and Others, Crafting and Executing Strategy, Tata McGraw Hill, 14th ed. 2006 Pankaj Ghemawat: Strategy & The Business Landscape, Pearson Education Asia T. Wheelen and K. Rangarajan,Concepts in Strategic Management and Business Policy, Pearson Education Johnson & Scholes : Exploring Corporate Strategy 4th Prentice Hall India Grant, Contemporary Strategic Management Case Studies, 6ed, Wiley Publications.

REFERENCE BOOKS
F.R. David,Strategic Management, Pearson Education 71

Kazmi, Business Policy & Strategic Management 2nd Tata McGraw Hill Budhiraja S D, Athreya M B , Cases In Strategic management , Tata McGraw Hill

SUGGESTED READINGS
Robert A and Lei Devid, Strategic Management Thomson 3rd ed. Kenichi Ohmae, The Mind of the Strategist, The Art of Japanese Business, Tata McGraw Hill Edition. Ranjan Das, Crafting the Strategy Concepts and Cases in Strategic Management, Tata McGraw Hill, 1/e.

72

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students to make managerial decisions on a quantitative basis during uncertainty and risk.

CODE TO BE DECIDED: ECONOMETRICS AND DECISION SCIENCE LECTURE SCHEME: (L-3; T-2; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction of Econometrics, Methodology of Econometrics, Objectives and Characteristics, InputOutput Analysis Introduction, Concepts and Features, Importance, Assumptions, National Income Accounting Matrix, Hawkins-Simon Method, Limitations of Input-Output Analysis. Game Theory Introduction and Concept of Games, Two Person Zero Sum Game. Saddle Point- Maximin and Minimax Principles. Dominance Property- Pure and Mixed Strategies. Graphical Solutions for 2XM and NX2 Problems Markov Chain Analysis Markov Processes, State Transition Matrix, Steady State Conditions. Decision Analysis: Concept, Decision Criteria, Decision under Uncertainty, Decision under Risk. Decision Tree: Introduction, Fold Back or Roll Back Process, Advantages of Decision Tree Approach, Limitations of Decision Tree Approach, Problems on Decision Trees. Simulation: Basic Concepts of Simulation, Simulation Methodology, Monte Carlo Simulation: Designing Mathematical Simulation Models Using Random Numbers.

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Natrajan A. M. Operation Research, Pearson Education Vohra N. D. Quantitative Techniques in Management, Tata McGraw Hill.

REFERENCE BOOKS
Taha H, Operation Research, Pearson Education P. K. Gupta and D. S. Hira, Operations Research, New Delhi: Sultan Chand Publications, Hillier and Lieberman Operations Research, Tata McGraw Hill, Eighth Edition

73

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of product and brand management.

CODE TO BE DECIDED: PRODUCT AND BRAND MANAGEMENT ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Product Management: Product Classification, Levels, Product Mix and Product Line Decisions, New Product Development Process Marketing Organizations: Product Focused Organization, Market Focused Organization Market Potential & Sales Forecasting: Forecasting target market potential and sales, Methods of estimating market and sales potential, Method of Sales forecasting Developing Product Strategy: Objectives & Alternatives: Product Strategy in Product Life Cycle, Customer and Competitor Analysis, Factors Influencing Design of The Product, Changes Affecting Product Management Branding (Definitions, Significance): Product Vs Brands, Brand Identity and Brand Image Brand knowledge: Brand portfolios and market segmentation Brand Building: Steps in Brand Building, Brand Positioning, Defining and establishing brand values Designing & Sustaining Branding Strategies: Brand Hierarchy, Brand Strategies (Product Brand, Line Brand, Range Brand, Umbrella Brand), Source Brand and Co Branding, Brand Extension, Types of brand extension, Managing Brand over Time Brand Leveraging & Brand Performance: Establishing brand equity management system, Measuring sources of brand equity, Co-branding, Celebrity endorsement Brand Equity (Concept, Significance): Brand Equity Models, Building Brand Equity, Measuring Brand Equity, Managing Brand Equity

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Gary, L. Lilien, Arvind Rangaswamy, New Product and Brand Management: Marketing Engineering Applications, Prentice Hall, ISBN-10: 0321046439; ISBN-13:978-0321046437

SUGGESTED READINGS
Aaker David, A. Managing Brand Equity, New York. Free Press, 1991 Cowley, Don. Understanding Brands. London, Kogan Page, 1991 Czernlawski, Richard D. & MIcheal W. Maloney. Creating Brand Royalty, AMACOM, NY, 1999 Kapferer, J.N. Strategic Brand Management, New York, Free Press, 1992 Murphy, John A., Brand Strategy, Cambridge, The Director Books, 1990 Steward, P. , Building Brands Directly, London, MacMillan, 1996. 74

Upshaw, Lynn B. Building Board Identity: A strategy for success in a hostile market place. New York, John Wiley, 1995.

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of the course is to expose the students to the rural market environment and challenges in marketing agro products in the rural area.

CODE TO BE DECIDED: RURAL AND AGRO MARKTING ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Rural Marketing: Nature, definition, scope & importance in India. Size & Structure of rural markets. Factors influencing rural marketing (Socio-cultural factors, population, occupation, literacy level, land distribution and use, development programs, infrastructure, communication media, credit availability, local requirements). Rural Market Index: Thompson index, Market strategies & tactics with reference to rural markets. Product marketing & service marketing in rural India: product planning, communication media & message, distribution Channels, market research. Rural Industry: Marketing of rural industry, cottage industry, artisan products. Problems in Rural marketing, Consumer education & consumer movement in rural India, Role of government & NGOs in Rural marketing, Organizations and functions of agricultural Marketing in India. Classification of products and services in Rural marketing, Marketing Mix for rural products. Study of Innovative Distribution Channels like ITC E-choupal, Godrej Adhar, HUL Shakti. Rural Market - in Economic Context, Product Strategy for Rural India, Rural Sales Force & Management Marketing of agricultural produce and inputs, regulated markets, cooperative marketing & processing societies. Differences in Agricultural and Consumer Marketing, Constraints in Agricultural marketing. Agribusiness: Emerging Branches, Non Conventional forms of Agribusiness, Export potential for farm products, Supporting Services. Cooperative Marketing: Concept, History, Functions, Reasons for slow progress of cooperative sector Supply Chain Management (SCM) In Agri Business i.e. Cold Chains, Organized procurement & warehousing Role of agricultural finance & credit: Agricultural credit situation-types of credit-rural credit institutionsNABARD commercial banks state cooperative agricultural and rural development banks (SCARDB) regional rural banks RPB local area banks flow of institutional credit to agriculture kissan credit card scheme- Impact on rural market. Role of cooperatives in rural economy: APEDA, NAFED, MARKFED, HPMC, a glimpse of the future of rural marketing. Institutional participants: Govt. as facilitator, controller and marketer

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Krishnamacharyulu & Ramakrishnan Rural Marketing Text & Cases Pearson Education Lamba A, Retail marketing, TMH Barry Berman and Joel R Evans, Retail Management A strategic approach, Pearson Education. 75

REFERENCE BOOKS
C.S.G. Krishnamacharyulu, Cases in Rural Marketing, Pearson Education. Sukhpal Singh, Rural Marketing Management Vikas Publishing House T.P. Gopalaswamy, Rural Marketing, Vikas Publishing House. A.K. Singh, S. Pandey, Rural Marketing, New Age

International

Publishers.

76

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing.

CODE TO BE DECIDED: INTERNATIONAL BUSINESS MARKETING ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV Theories of international trade, International Economic Institutions (WTO, GATT, World Bank, UNCTAD, IMF), Regional Agreements. Role of multinationals, Trade Policies, Balance of Payment, Trade Deficits, Regulatory framework of international trade, tariffs and quotas. Foreign investments in India, problems and prospects of Indian businesses abroad. Overseas business options, Indias export policy, Institutional infrastructure for exports, EPCs, ECGC, EXIM Bank, FIEO, etc., Export pricing, export incentives, export finance, role of banks, methods of payments, Export procedures and documentation. Global monetary system, fundamentals of foreign exchange, currency convertibility, Analysis of international marketing environment, international marketing research, International marketing strategy, International policies for products, pricing, and distribution, International advertising, promotion, and communication, Organizing for foreign markets.

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
John D. Daniels & Lee h. Radebaugh, International Business, Environment & Operations, Prentice Hall, 2007, 11 th edition.

REFERENCE BOOKS
Subhash C. Jain, International Marketing, Asian Books Private Limited, 2001, 6th edition Charles W. L. Hill, International Business, Tata McGraw Hill Limited, 2005, 5th edition Rugman, Lecraw &Booth, International Business: Firm & Environment, Tata McGraw Hill Ltd Roven Simcha, Comparative & Multinational Management, Wiley Int. ed., 1986

77

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
This course is designed to develop an understanding of Internet Marketing and to provide an overview of social media marketing in the digital age.

CODE TO BE DECIDED: INTERNET AND SOCIAL MEDIA MARKETING ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to Internet age and marketing, marketing in an information-intensive environment, Customer behavior in the future, the internet and international marketing. Implications of the Internet age for marketing, implications of the Internet for Consumer Marketing, Data mining in marketing Improving marketing productivity in the Internet Age, product innovation in the Internet age, developing products on Internet time, Reintermediation and disintermediation in the internet age, pricing in the internet age, advertising in the internet age, sales and customer and customer service in the internet age, building meaningful relationships through dialogue Introduction to Social Media Marketing: Difference between traditional and the new age marketing; Defining social media marketing; Use of social media for word of mouth communication. Social media marketing strategy: Building social media strategy; tools for social media strategy (Corporate blogs, twitter, facebook, linkedin etc.); Using multimedia for grabbing attention in a crowded marketplace (Using multimedia) Social Media Metrics: Understanding the effectiveness of social media marketing, Introduction to social media dashboards. Linking social media marketing with R&D and HR: Social media in Product Development and innovation, social media in talent acquisition and development.

UNIT II

UNIT III UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan: Internet Marketing, Harcourt College Publishers, 2001 Dave Chaffey, Richard Mayer, Kevin Johnston: Internet marketing: strategy, implementation and practice, Financial Times Prentice Hall, 2000 Barry Silverstein: Business to business Internet marketing: seven proven strategies for, Jim Hoskins Publishers Tom Vassos: Strategic Internet marketing , - Que Publishers, 1996 The new community rules: Marketing on the Social web, Tamar Weinberg Groundswell: Winning in a world transformed by social technologies Tara Hunt, The Wuffle factor: Using the power of social networks to build your business. ISBN-10: 0470614153 Avinash Kaushik, Web Analytics 2.0: The art of online accountability and science of customer centricity. ISBN10-0470529393. 78

Francois Gossieaus and Ed Moran, The Hyper-Social Organization: Eclipse your competition by leveraging social media. ISBN-10: 0071714022.

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
This course is designed to develop an understanding of all aspects of a retail business.

CODE TO BE DECIDED: RETAIL MANAGEMENT ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Retail Management: - overview, the retailing concept and its framework; planning, building and sustaining relationship in retailing. Retail Institutions: types and its characteristics, location planning and selection, its facilities, understanding retail consumer behaviour, retail chains. Managing retail business: developing retail business, human resources and operation management process, operational dimensions, Asset management and budgeting. Importance of supply chain management in retail Business. Merchandise management and price: merchandising philosophy, plans, software for merchandise, logistics and inventory management, and its implementation. Financial merchandise management. Retail promotion mix and its strategy: advertising, public relation, personal selling, sales promotion of retail, developing retail price strategy. Retail Brand and its significance Supply chain management & vendor relations role in Retail; Management of Human Resources; Financial Management Issues in Retail; The strategic profit model, the profit path, net sales, gross margin, net profit; Store operations - size & place allocation, store maintenance, inventory management.

UNIT II UNIT III UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Krishnamacharyulu & Ramakrishnan Rural Marketing Text & Cases Pearson Education Lamba A, Retail marketing, TMH Barry Berman and Joel R Evans, Retail Management A strategic approach, Pearson Education.

REFERENCE BOOKS
Levy & Wertz: Retailing Management, Irwin. Dunne, Lusch & Gahle: Retailing S-Western. Dairs & Ward: Managing Retail Consumption, John Wiley & Sons C.S.G. Krishnamacharyulu, Cases in Rural Marketing, Pearson Education. Sukhpal Singh, Rural Marketing Management Vikas Publishing House T.P. Gopalaswamy, Rural Marketing, Vikas Publishing House. A.K. Singh, S. Pandey, Rural Marketing, New Age International Publishers.

79

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
This course is designed to introduce the students to the purpose and significant of communication within an rganization at various levels.

CODE TO BE DECIDED: CORPORATE COMMUNICATIONS ELECTIVE DISCIPLINE: MARKETING MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction to Corporate Communications: Model of corporate communications; Significant of community, employee and media relations to an organizations; Special communication functions of an organization, such as government and investors Role of Research in Public Relations, Strategy and Planning: Strategic communication plan; Communication research methods for evaluating program effectiveness Global and Local Media Relations: Traditional and new methods of social and cultural communications; History and Viability of traditional media; Impact of new media on corporate media relations practices Community Relations: Importance of external stakeholders to companys long-term viability; Messages and Channels appropriate to key external audiences; Cost and Benefits associated with corporate community relations program Customer Relations: Key customers as critical corporate external stakeholders; Cost effectiveness of corporate customer relations functions; Customer relation tactics, such as trade shows and site visits Management and Surveillance; Impact of blogs, chat rooms, and web-based groups on public perception of corporate activities; Value of Informal employee communication networks and channels for providing critical, timely information for decision making. Corporate communication technology: Evolution of computer-based communication technologies; Intranet and Internet-based communication programs and tactics. Impact of websites on traditional relationships between external media representatives and internal media relations specialists; Impact of technology on employee communication programs and resulting affects on workforce information flows. Crisis Communication: Strategic Approach to crisis management

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Caywood, C. (1997). The Handbook of Strategic Public Relations & Integrated Communications: McGraw Hill. Barnicle, M., Byrne, J. and Welch, J. (2005). Straight from the Gut: Warner Books. Freiberg, K. (1998). Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success: Broadway. Packard, D. (2006). The HP Way: How Bill Hewlett and I Built Our Company: Collins. Rogers, E. M. (2003). Diffusion of Innovations (5th ed.): Free Press. Sandar, Larkin, TJ and Larkin, S. (1994). Communicating Change: McGraw Hill.

80

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of the course is to acquaint the students with various theoretical and practical concepts relating to Management of Working capital.

CODE TO BE DECIDED: MANAGEMENT OF WORKING CAPITAL ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Meaning of Working Capital, Overview of Working Capital Management, Levels of Working Capital Investments, Optimal Level of Working Capital Investment, Working Capital Strategies, Profitability versus Risk Trade-off for Alternative Financing Strategies, Approaches of Working Capital Financing, Concept of Operating Cycle, Calculation of Working Capital Meaning of Receivables Management, Determination of Appropriate Receivable Policy, Marginal Analysis, Evaluation of Credit Proposal, Credit Analysis and Credit Decision, Heuristic Approach, Discriminate Analysis, Sequential Decision Analysis. Meaning of Cash Management , Motives for Holding Cash, Factors determining Cash Balance, Collection System, Disbursement Tools, Investment in Marketable Securities, Determining the optimum level of Cash, Baumol Model, Beranek Model, Miller-Orr Model, Stone Model, Optimization Model. Financial Forecasting, Forecasting Collection from Accounts Receivable, Forecasting Daily Cash Flow, Cash Balance Uncertainty, Hedging Cash Balance Uncertainty, Meaning of Inventory Management, Cost of Holding, Cost of Placing order, Inventory Control Models, Inventory Control Devices, Inventory Management and Valuation, Inventory Management and Cash Flow Timeline Meaning of Payables Management, Trade Credit, Terms of Purchase, Stretching of Accounts Payable, Disbursement of Float Management, Other Accruals, Bank Credit Basic Principles and Practices, Methods of Assessment and Appraisal, Financing Working Capital Gap, Short-Term Financing Sources, Working Capital Control and Banking Policy Integrating Working Capital and Capital Investment Process

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
P Gopalakrishnan: Inventory and Working Capital Management, Macmillan Publishers India N.P. Agarwal; B.K. Mishra: Working Capital Management, RBSA Publishers Bhattacharya Hrishikes (2008): Working Capital Management: Strategies and Techniques, PHI Learning Private Limited N.K. Jain: Working Capital Management, A.P.H. Publishing Corporations

81

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this course is to give students and in-depth knowledge of the working of International financial markets.

CODE TO BE DECIDED: INTERNATIONAL FINANCIAL MANAGEMENT ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I International financial environment: Why study international finance, finance function in global context. International monetary system: Introduction, exchange rate regimes, international monetary fund (IMF), international liquidity and special drawing rights, economic and monetary union (EMU). The foreign exchange market: Structure, types of transactions, and settlement dates, spot rate quotations, mechanics of interbank trading, arbitrage in spot market (two point and three point arbitrage). Forward quotations: Outright forward quotations, discounts and premium in forward market, option forward, short date and broken date forward contracts, forecasting foreign exchange rate. Exchange rate determination: Purchasing power parity theory, Interest rate parity (Covered and uncovered interest parity), international Fischer effect. Currency forward and futures contract: Introduction, major features, futures trading process, future price quotations, hedging an exposure with futures, speculation with currency futures (open position trading, spread trading). Currency options: Introduction, option terminology, price quotations, option terminology, elementary option strategies, using option for hedging, valuation of options. Introduction to currency and interest rate swaps, interest rate futures and interest rate options. Greeks. Nature and management of exposure and risk: Introduction, nature of exposure and risk, risk management process, classification of foreign exchange exposure and risk Measurement of exposure and risk: Price and quantity effects of exchange rate changes, assessing operating exposure (Scenario approach, coping with operating exposure). Managing transaction exposure: Internal hedging strategies (leading, lagging, netting and matching).

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Prakash G. Apte; International Financial Management, Tata McGraw-Hill Publishing Company Ltd., NeDelhi, 2002.

REFERENCE BOOKS
Maurice D. Levi, International Finance, McGraw-Hill Inc., New York, Third Editon,1996 Cheol S. Eun and Bruce G. Resnik, International Financial Management, Tata McGraw-Hill Publishing Company Limited, New Delhi, Second Edition, 2002 Johns Evans, International Finance, The Dryden Press, New York, 1992. Alan C Shapiro, Multinational Financial Management, John Wiley & Sons, Inc., New York, Sixth Edition, 2001. 82

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to provide a student an in-depth knowledge of the analysis and valuation of a business enterprise.

CODE TO BE DECIDED: BUSINESS ANALYSIS AND VALUATION ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Framework for business analysis and valuation using financial statements Strategy and competitive analysis Accounting analysis Implementing accounting analysis Financial analysis Prospective analysis Prospective analysis: business valuation approaches and methods Equity security analysis Credit analysis and distress prediction Business restructuring: mergers and acquisition Corporate financing and rewarding policies Real option valuation

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Palepu, Healy & Bernard, Business Analysis & Valuation - Using Financial Statements, Text & Cases, Cengage Learning Publisher, Third Edition

REFERENCE BOOKS
Damodaran A, Damodaran on Valuation

83

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. The course is aimed at developing the understanding of project activities and relevant skills.

CODE TO BE DECIDED: PROJECT PLANNING AND ANALYSIS ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Project Identification Analysis: Socio-economic Consideration in Project Formulation; Social Infrastructure Projects for Sustainable Development; Investment Opportunities; Project Screening and Presentation of Projects of Decision Making; Expansion of Capacity; Diversification Market and Technical Analysis: Market and Demand Analysis Market Survey,Demand Forecasting, Uncertainties in Demand Forecasting; Technical Analysis-Product Mix, Plant Capacity, Materials and Inputs, Machinery and Equipment. Project Costing and Finance: Cost of project; Cost of production; Break even Analysis; Means of Financing Project; Tax Aspects in Project Finance; Role of Financial Institution in Project Finance. Project Appraisal: Time Value of Money; Project Appraisal Techniques Playback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio; Social Cost Benefit Analysis; Effective Rate of Protection. Risk Analysis: Measures of Risk; Sensitivity Analysis; Stimulation Analysis; Decision Tree Analysis. Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis; Float times; Crashing of Activities; Contraction of Network for Cost Optimization, Updating; Cost Analysis of Resources Allocation. Basic knowledge of the leading softwares for Project Planning and Analysis.

UNIT II UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Bhavesh, M. Patel (2000): Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd. Chandra, P. (6th ed., 2007): Projects. Tata McGraw Hill. Wysocki, Robert K., Bick Robert and Crane David B. (2000): Effective ProjectManagement. John Wiley and Sons, USA.

84

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to make students understand various banking institutions and insurance policies and products in the market. The student will also learn various issues involved in these sectors.

CODE TO BE DECIDED: BANKING AND INSURANCE ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Overview of Indian financial systems and markets: Constituents and functioning, developments since 1991, recent trends, various financial intermediaries. Reserve bank of India (RBI): Role, functioning, regulation of money and credit, monetary and fiscal policies. Overview of financial services: Introduction, nature, scope and uses, regulatory framework in financial services. Life Insurance: Concept and significance, insurance terminology (term insurance endowment, pensions, and annuities), various insurance schemes (life and non life), general principles of insurance, insurance application and acceptance procedure. Insurance Pricing; Governmental Regulation of Insurance. General Insurance: Principles, products (Fire, Marine, Motor vehicles, public liability, third party insurance, medi-claim and health policies, group insurance, burglary insurance). Banking industry: Banking structure in India, Commercial, rural and cooperative banks (Role and significance), capital adequacy norms for banks, SLR, CRR, CAR. Recent development: Universal banking, E-Banking, mobile banking. Analyzing bank performance: Commercial banks balance sheet and income statement, return on equity model, important ratios used in balance sheet, CAMELS rating. Basic issues in banking: Non-performing Assets (Debt Securitization and forfeiting, Methods of recovery), factoring for failing and bill discounting. Merchant Banking Services: Managing of issues shares and bonds, Mobilising of fixed deposits, intercorporate loans, venture capital.

UNIT I

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Rejda, G.E., Principles of Risk Management and Insurance, Pearson Education, 2009, 10th ed (or Latest ed. Available in India.) Harrington scott E.& Niehaus Gregory Risk Management and Insurance Tata McGraw-Hill, Second ed.2004 Mishkin, Frederic S and Stanley G Eakins, Financial Markets and Institutions, Pearson Education, Fifth Edition, 2006.

REFERENCE BOOKS
Paul Jastin and Padmalatha Suresh, Management of Banking and Financial Services, Pearson Education, First Edition, 2007. 85

Mishkin Frederic S, The Economics of Money, Banking and Financial Markets, Pearson Education (AW), Seventh Edition, 2004. H.J. Johnson, Financial Institutions & Markets: A Global Perspective; McGraw Hill, 1993 (Int. edition.) Jadhav Narendra, Challenges to Indian Banking: Competition, Globalisation & Financial Markets, (Union Bank of India, 1996, Macmillan India Ltd., 1996. Vaughan E.J & T. Vaughan : Fundamentals of Risk & InsuranceJohn Wiley & Sons(Asia) Ninth ed.2003 Williams, Jr, M.L.Smith &Peter G. Young Risk Management and Insurance Mc Graw-Hill International, Eighth ed.1998.

86

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM III ANALYSIS CREDITS: 4
OBJECTIVES
The aim of this paper is to enable students understand the concept of financial maths, application of maths in finance, usefulness of financial maths for taking investment decisions, different techniques of operation research.

CODE TO BE DECIDED: OPERATIONS RESEARCH FOR FINANCE AND RISK ELECTIVE DISCIPLINE: FINANCE MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Foundations of Financial Mathematics: Financial Operations. Profitability.; Capitalization and Discount Laws ; Interest Rates; Capital Budgeting; Financial streams; Applications to the financial markets Econometric Foundations Applied to Finance I: Descriptive analysis of financial information; Univariate analysis; Two-variate analysis; Portfolio Econometric Foundations Applied to Finance II: Probability and random variables; Single variable probability models; Multivariate Models; Estimation; Hypothesis Testing Econometrics Applied to Finance: Linear Regression Analysis; Stochastic Processes; The parametric VaR; Monte Carlo Simulations Case Study: Analysis of the influence of macroeconomic factors on relevant financial variables through the application of linear econometric models

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
James A Fitzsimmons & Mona J. Fitzsimmons, Service Management Operations, Strategy and Information Technology, 3rd ed. Tata McGraw Hill, 2006. Haksever, Service Management and Operations, Pearson Education, 2nd ed., 2004. R B Chase, N J Aquilano, F R Jacobs, Operations Management Manufacturing and Services, Tata McGraw Hill, 11th ed., 2007. J M Nicholas, Competitive Manufacturing Management, Tata McGraw Hill, 2001. J.G. Monks, Schcums outline of theory and problems of operations management, 2nd ed., Tata McGraw-Hill, 1996. Richard L Francis, Leon F McGinnis & John A White, Facility Layout and Location: An Analytical Approach, 2nd ed., Prentice Hall of India, 2002.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels.

CODE TO BE DECIDED: INDUSTRIAL RELATIONS ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Industrial Relations:-Meaning and Objectives, Importance and approaches to Industrial Relations, Developing sound I industrial Relations, Ethical Approaches to Industrial Relations. Procedure, Emergence and objectives of Labor laws and socio economic environment. Workers participation in Management: Meaning, objectives, Essential Conditions, forms, Reasons for limited success and suggestions for improvement, WPM in India, Collective Bargaining: Meaning, Functions, Process and Prerequisites. Grievance: Definition, and Grievance Handling, Disciplinary procedures- Meaning, Need and Procedure. Law relating to Employee benefit-,Factories Act 1948, Employee State Insurance Act, Payment of Gratuity Act, Maternity Benefit act, Child Labor Abolition Act. Industrial Relation act, Industrial Dispute Act, Employment Standing Order Act. Trade Union Act.

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Arun Monappa, Industrial Relations, Tata McGraw Hill. P.R.N. Sinha & Indu Bala Sinha,Industrial Relations, Trade Unions, and Labor Legislation, Pearson Education M.Y. Pylee and George Simon, Industrial Relations and Personnel Management, New Delhi, Vikas Publishing House.

REFERENCE BOOKS
Venkata Ratnam C.S., Industrial Relations , OUP , 2006 Ratna Sen, Industrial Relations, Text and Cases, 2e, Macmillan, 2010 S C Srivastava, Industrial Relations & Labour Laws, Vikas Publishers, 2003. Paul Banfield & Rebecca Kay, Intro to HRM, Oxford, 2008 Internet should be extensively used for Labour Laws and Company Practices.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students understand various concepts involved in negotiation and counseling in an organization.

CODE TO BE DECIDED: NEGOTIATION AND COUNSELLING ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining, Strategy and Tactics of Integrative Negotiation; Strategy and Planning for Negotiation. Negotiation Sub processes: Perception, Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Best Practices in Negotiation Fundamental Structure of negotiation and BATNA. Case Study on Negotiation (Case I - Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour, By Udai Pareek, Oxford, Second Edition Page 410-415). International and Cross Cultural Negotiation: Context and Concept, Influence of Culture on Negotiation: Case Study on International Negotiation (Case II - The Dabhol Debacle (Negotiation Made Simple, SL Rao, Excel Books pp.30-35 and pp. 196-197). Emergence & Growth of Counselling: Factors contributing to the emergence, Approaches to Counselling: Behaviouristic, Humanistic Approaches and Rogers Self Theory Counselling Process: Steps in Counselling Process. Modern Trends in Counselling: Trends, Role of a Counsellor and Model of Counselling.

UNIT II

UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Lewicki, Saunders & Barry - Netgotiation (Tata Mc Graw Hill, 5th Ed.) Cohen S - Negotiation Skills for Managers (Tata Mc Graw Hill, 1st Ed.) Rao S.L. - Negotiation Made Simple (Excel Books, 1st Ed.) Rao S N - Counseling and Guidance (Tata Mc Graw Hill, 2nd Ed.) Singh Kavita - Counselling Skills for Managers (PHI, 1st Ed.) Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach. (Thomson India, 6 Ed.) Pareek Udai - Understanding Organisational Behaviour (Oxford) for case in Unit II.
th

89

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students to make managerial decisions on a quantitative basis during uncertainty and risk.

CODE TO BE DECIDED: STRATEGIC HUMAN RESOURCE MANAGEMENT ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
Introduction to Strategic HRM: Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies. Human Resource Environment: Technology and structure; Workforce diversity; Demographic changes; Temporary and contract labour; Global environment; Global competition; Global sourcing of labour; WTO and labour standards RECRUITMENT AND RETENTION STRATEGIES: Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting, Quality of work life; Work life balance; Employee empowerment, Employee involvement; Autonomous work teams TRAINING AND DEVELOPMENT STRATEGIES: Creating a learning organization; Competency mapping; Multi-Skilling Succession planning; Cross cultural training PERFORMANCE MANAGEMENT STRATEGIES: Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions. REWARD AND COMPENSATION STRATEGIES: Performance based pay; Skill based pay; Team based payBroad banding; Profit sharing; Executive Compensation; Variable pay RETRENCHMENT STRATEGIES: Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early retirement plans; Project based employment

UNIT I

UNIT II UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Strategic HRM Jeffery Mello, Thompson publication, New Delhi Strategic HRM Charles Greer, Pearson education Asia, New Delhi Strategic HRM Michael Armstrong, Kogan page, London Strategic HRM Agarwal, Oxford university press, New Delhi Human resource management Garry Dessler, PHI, New Delhi Pullok Das, Strategic HR, Cengage

REFERENCES
Gary Dessler, Human Resource Management, PHI, New Delhi, 2003. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003. Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy, Managing Human Resources, PHI, 2001. Peter J. Dowling, Denice E. Welch, Randall S. Schuler, International Human Resource Management, Thomson South-Western, 2002 90

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to acquaint students with historical background and future prospects of Industrial and Organizational Psychology; role of job analysis in preparation for personnel selection; the process and methods of personnel selection; Significance and methods of training and development; Sources, uses and methods of performance evaluation; Different approaches to motivation and Basic leader skills and models of leadership

CODE TO BE DECIDED: INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Nature and Scope of Industrial and Organizational (I/O) Psychology: I/O psychology (Meaning, subject matter and functions of industrial psychology); Development of I/O Psychology. Personnel Selection: Determining Job requirements (Uses and type of job information and job analysis); Recruiting job applicants; Personal history assessment (Standard application blanks, bio data items, resume and leter of reference); Assessment of current behavior (Interviews, psychological testing and assessment centers) Employee Training and Development: Training needs assessment, training design, techniques for training and skill, training program evaluation Evaluating Job performance: Uses of performance evaluation (Downsizing, fair employment, employment-at-will and seniority); Sources of evaluation (The evaluator and performance information); Appraisal ratiing systems (Graphics rating scales and rating errors); Non-rating evaluation methods (Checklist and comparison methods) Motivation: What is work motivation; Need theories (McClelland, Herzberg); Cognitive Theories (Goal Setting theory, Self-efficacy theory); Using motivation theory at work. Job Satisfaction: Job satisfaction as an attitude; Components of job satisfaction (Satisfaction with work, with pay and with supervision); Measuring job satisfaction (Job descriptive Index, Need Satisfaction Questionnaire, Faces Scale); Relationship of job satisfaction to productivity and withdrawl behavior. Leadership: Meaning, nature and styles; Approaches to leadership (Human relations, Theory X and Theory Y); Fiedler's Contingency Model; Specific leader skills (Leadership through power, leadership through vision-Transactional and transformational, leadership through persuasion).

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Berry, L.M. (1998), reprint 2010. Psychology at work: An introduction to Industrial and Organizational Psychology. N.Y.: McGraw-Hill International Editions. Aamodt, M.G. (2007). Industrial and organizational psychology: An applied approach. US: Thomson & Wadsworth. Schultz, D. and Schultz, S. E. (2006). Psychology and work today. 8thed. N.D.: Pearson Edu. Robbins, S.P.; Judge, T.A.; and Sanghi, A. (2009). Organizational behaviour. N.D.: Pearson Prentice Hall. 91

Miner, J.B. (1992). Industrial-Organizational Psychology. N.Y.: McGraw-Hill Luthans, F. (1995). Organizational behavior (7th ed). New York: McGraw- Hill, inc.

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV MANAGEMENT CREDITS: 4
OBJECTIVES
The objective of this paper is to acquaint students with the latest issues in human resource management.

CODE TO BE DECIDED: EMERGING ISSUES IN HUMAN RESOURCE ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Changing Environment Human Resource Management, Changing Role of HRM, New practice in International Human Resource Management, Perspective of International HRM. Managing Human Resource in Virtual Organization: Types of Virtual Organizations, Difference between traditional and virtual organization, Advantages and disadvantages. Human Resource Audit-components, process, benefits and scope in Globalization. Human Resource Accounting- Meaning and Objectives, Advantages, Limitations, Methods of Valuation of Human Resource, Controlling Cost of Human Resources. Human Resource Information System-Need for HRIS, Advantages of HRIS, Uses of HRIS, designing of HRIS, Computerized HRIS, Limitations of HRIS. Evaluation of Performance for Development: Competency Mapping, 360 Degree Concept, Six Sigma Practices, Flexi Work and Benefit to Organization, Induction Programme and its importance in Globalized Era.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCES
Luis R, Gomez Mejia, Managing Human Resource, Pearson Education Michel V P, Human Resource Management & Relation, Himalaya Publication Rao T V, HRD Instuments, Response Books, New Delhi Subba Rao P, Essential of HRM and Industrial Relation, Himalaya Publication Wayne Mondy, Human Resource Management, Pearson Education Rao T V, HR Audit, Response Books, New Delhi Bhattacharya S K, Acieving Managmerial Excellence, McMillan India, New Delhi Satish Pai Ed., HRD Skills for Organizational Excellence, Bombay, Himalaya McNurlim , Information Systems management in Practice, Pearson Education. Khanka, S.S. Human Resource Management, S. Chand Publications

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CODE TO BE DECIDED: INTERPERSONAL PROCESSES AND COUNSELLING SKILLS FOR MANAGERS ELECTIVE DISCIPLINE: HUMAN RESOURCES MANAGEMENT CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2
OBJECTIVES
The objective of this paper is to acquaint students with the latest issues in human resource management.

COURSE CONTENTS
UNIT I Managerial Process: Nature of Management , functions of managers , leadership and managerial effectiveness, Managerial conflict . Interpersonal Process: Interpersonal communication, Interpersonal feedback, Interpersonal behavior and influence relationships, Interpersonal style. Group Process: An overview of group formation, Group development and effectiveness, formal and informal groups, reasons for formation of groups, theories of group , group behavior . Group Dynamics: Managing group and inter-group dynamics, group cohesiveness, Managerial roles in group decision making process. Introduction to Counseling, Definition & Need, Counseling, Psychotherapy and Instruction, Approaches to Counseling, Goals of Counseling, Counseling Process. Counseling Procedures: The Counseling Environment, Intake, Referral procedures, Guidelines for effective counseling, Advanced skills in Counseling, Action strategies. Counseling Skills, Verbal & Non- Verbal communication, Listening Barriers, Counselor Qualities, Core conditions of Counseling. Role of Conflict in Counseling: Values of counseling, Counseling service, Manager counselor. Organisational Application of Counseling Skills. Change management, Downsizing, Mentoring, Team Management / Conflict Resolution, Crisis / Trauma. Problem Subordinates: Identifying problem subordinates, Types of problem subordinates, Dealing with problem subordinates. Ethics in Counseling: Ethical Principles, Common Ethical Violations.

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

REFERENCES
Luis R, Gomez Mejia, Managing Human Resource, Pearson Education Michel V P, Human Resource Management & Relation, Himalaya Publication Rao T V, HRD Instuments, Response Books, New Delhi Subba Rao P, Essential of HRM and Industrial Relation, Himalaya Publication Wayne Mondy, Human Resource Management, Pearson Education Rao T V, HR Audit, Response Books, New Delhi Bhattacharya S K, Acieving Managmerial Excellence, McMillan India, New Delhi Satish Pai Ed., HRD Skills for Organizational Excellence, Bombay, Himalaya McNurlim , Information Systems management in Practice, Pearson Education. 93

Khanka, S.S. Human Resource Management, S. Chand Publications

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students understand the process of business re-engineering and planning and implementation of advanced enterprise-wide resource planning systems.

CODE TO BE DECIDED: BPR & ENTERPRISE RESOURCES PLANNING ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Introduction to BPR; BPR life cycle methodology; BPR principles and competitive advantage; Business functions, processes and data requirements; BPR Teams; BPR implementation and change management. Introduction to ERP; ERP evolution and introduction to enabling technologies: SCM, MES, CRM, DWM etc.; Business modeling for ERP Implementation; Role of consultants, vendors and users; Post implementation evaluation: Benefits, risk and costs. ERP integration with functional areas of organization: Supply chain, Customer relationship management, Human resource management, Electronic commerce, finance, marketing, production and forecasting. ERP Application in various businesses: Manufacturing, services, E- Governance ERP domains and solution providers: SAP, ORACLE, SARA.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Garg, V. K. and Veket Krishna N. K., ERP Concepts and Practice, PHI Publication. Alexis Leon, ERP Demystified.

REFERENCE BOOKS
Rahul Altekar, Enterprise Resource Planning, PHI D.S. Linthicum, Enterprise Application Integration, Pearson Education Dey, Business Process Reengineering and Change Management, John Wiley and Sons.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to acquaint the student with various Internet security and cyber laws.

CODE TO BE DECIDED: IT ENABLED SERVICES MANAGEMENT ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III Service: A Conceptual Framework, Strategic Planning for Services, Services Marketing Mix, Customer Behavior and Services, STP Strategies in Service Marketing, Service Delivery Process Information Technology and Service Management, IT Enabled Services: Strategic Framework. Overview of IT Enabled Service: Call Centre, Medical Transcription, Data Processing and Back Office Operation, Web Enabled Education, Content Development and Multimedia Animation, GIS Services. Ventures in IT Enabled Services and Business Process Outsourcing. IT Enabled Services: Banking, Insurance. IT Enabled Customer Interaction Services, Call Centre. IT Services: Enterprises Wide Integration, Networking Services, Database Management Services, IT Consulting Services. Measuring Service Quality and Satisfaction, Customer Relationship Management, Web Enabled Services, Health Care Services, Travel and Tourism Services, Hospitality Services, Telecom Services, Transportation Services, Infrastructure Services.

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
TO BE ADDED LATER

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to acquaint the student with various Internet security and cyber laws.

CODE TO BE DECIDED: INTERNET SECURITY AND CYBER LAWS ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Examination of issues related to network and information security Security concepts Security attacks and risks Security architectures Security policy management Security mechanisms Cryptography algorithms Security standards Security system interoperation Case studies of the current major security systems

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Sood, CYBER LAW SIMPLIFIED, TMH, 2001 Pavan Duggal, CYBERLAW - THE INDIAN PERSPECTIVE, 2009 With IT ACT Amendments 2008 David Baumer, J. Poindexter, Cyberlaw and e-commerce

SUGGESTED READINGS
Rodney D. Ryder, Guide to Cyber Laws, 2007, 3rd Edition, Jain Book Depot Na Vijayashankar, Cyber Laws for Every Netizen in India (Version 2004), Naavi. org Rosenoer, Cyberlaw: The Law of the Internet, Springer-Verlag New York Inc Na Vijayashankar. Naavi.org, Cyber Laws in India. ITA 2000 and Beyond Vakul Sharma, Handbook of Cyber Laws: For Every Netizen 2002, Mc Millan Oberoi, Sundeep, e-Security And You , Electronic Authentication And Information Systems Security , Tata McGraw Hill Yatindra Singh Justice, Cyber Laws, 4th Edn., Universal Law Publishing P.M. Bakshi, Handbook of Cyber and E-Commerce Laws, Bharat Law House Pvt. Ltd. Mark Merkow, James Breithaupt, Information Security: Principles and Practices , Prentice Hall Steven Furnell, Computer Insecurity, Springer India Pvt Ltd.

96

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to introduce the students with the application of systems designed to manage the data resources of organizations and the various techniques involved in mining these data resources.

CODE TO BE DECIDED: DATA WAREHOUSING AND DATA MINING ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Introduction to data mining and data warehousing, Business perspective to data mining, data types, visualizing and exploring data, relational databases, transactional databases. Data mining techniques: Association analysis, classification, prediction, cluster analysis, outlier analysis, major issues in data mining. Data warehouse environment: Architecture, modeling of data warehouse, multidimensional Data Modeling, OLAP servers, Metadata repository, data warehouse backend tools and utility, data warehouse usage, OLAP operations. Case study of data warehousing for a Grocery store. Data preprocessing, data cleaning, data integration and transformation, data reduction, discrimination and Concept hierarchy generation. Association rule mining, Market basket analysis, a priori Algorithm for mining single dimensional association rule, classification, decision tree classification (ID3 algorithm), Bayesian classification, Cluster analysis, partitioning methods. Applications and trends of Data Mining and data warehousing in business, Examples of commercial data mining systems, Overview of Text Mining, Web mining, multimedia mining, spatial mining. Business Intelligence.

UNIT II UNIT III UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Jiawei Han, Data Mining Concepts and Techniques , ELSEVIER Publication Pujary, Arun K., Data Mining Techniques, University Press. Soman , Diwakar & Ajoy, Insight into Data Mining, Prectice Hall of India PHI

REFERENCE BOOKS
M.H.Dunham, Data mining, Pearson Education Hand , Manila, Smyth Principals of Data mining- (MIT Press- PHI) Michael J.A. Berry and Gordan Linoff Data Mining techniques for Maeketing , sales and Customer Support, John Wiley P. Adriaans, Data Mining, Pearson Education

97

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to acquaint the student with latest Internet marketing tools and help then implement these tools.

CODE TO BE DECIDED: INTERNET MARKETING ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Introduction to Internet Marketing Internet fundamentals: Operations, Management, the Web, and Wireless Consumers and Online Behaviour Marketing Strategy in the Internet Marketing International Environment of the Internet Marketing Data Management: Database, Data Warehousing, and Data Mining The Internet Marketing Plan Internet Marketing Mix (Product, Price, Place, Promotion) Marketing Site Development: Contents, Design and Construction Design in the Internet Marketing

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Siegel, C. (2006). Internet Marketing: Foundations and Applications (2nd ed.), Houghton Mifflin Afuah, Allan, and Christopher L. Tucci (2003) Internet Business Models and Strategies: Text and Cases, 2nd Edition, The McGraw Hill Companies, Inc. ISBN 0-07-251166-4 Profits and the Internet: Seven Misconceptions, MIT Sloan Management Review, Summer 2001. Contextual Marketing: The Real Business of the Internet, Harvard Business Review, November-December 2000. E-Business: Whats the Right Model? InformationWeek Research Reports Customers as Innovators, Harvard Business Review, April 2002 A Dashboard for Online Pricing, California Management Review, Fall 2007. Should You Invest in the Long Tail? Harvard Business Review, July-August 2008. Get the Right Mix of Bricks and Clicks, Harvard Business Review, May-June 2000.

98

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to understand wireless technologies, policies and their implementation in the industry.

CODE TO BE DECIDED: WIRELESS TECHNOLOGIES AND CONVERGENCE ELECTIVE DISCIPLINE: SYSTEMS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Introduction to VoIP: Transition to Digital, Codes and Bits, Speed and Capacity, Improving utilization, Interoperability, Types of Networks. VoIP System, Circuit Switched PBXs and Cabling: Telephone Systems, IP PBXx for Enterprise, Advanced Applications for Telephone Systems, ACD, Fiber and Unshielded Twisted Pair Copper. Industry Overview and Public Networks: Telecommunications Act 1996, State of the Industry, CLECs, Intermodal Competition, Regulatory Issues, VoIP, Public Switched Telephone Network, Signaling, VPNs and Specialized Network Services. Advanced Technologies, Cable TV Networks, and the Internet: MSOs, Direct Broadcast Satellite TV, PON, Internet, Spam, Portals, Search Engines, and E-Commerce, Intranets and Extranets. Wireless Service: Mobile Services, Development of Cellular Networks, Spectrum and Rights to Airwaves, Mobile Carriers, Second Generation Mobile Networks, Third Generation Packet Networks, Mobile Commerce, Satellites, Paging, WLANs, Broadband Wireless Access, PANs, Sensor Networks.

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

SUGGESTED READINGS
Annabel Z. Dodd : The Essential Guide to Telecommunications(Covers Wireless Technologies and Convergence) by Pearson Education. SavoGlisic, Beatriz Lorenzo: Advanced Wireless Networks(Cognitive, Cooperative and Oppurtunistic4G Technology) by WILEY. Bruce A. Fette, Alan Bensky, Praphul Chandra, Daniel Mark Dobkin: RF& Wireless Technologies, Elsevier Publishers Alex Shneyderman, AlessioCasati: Fixed Mobile Convergence, McGrawHill Communications

99

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to explain basic theory and techniques of logistics to examine the issues and problems associated with supply chain and to understand its role in improving enterprise effectiveness and competitiveness.

CODE TO BE DECIDED: SUPPLY CHAIN MANAGEMENT ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V Definition of SCM and how it works, goal of SCM and its impact on a firms success, key decision phases, strategic fit Supply chain drivers and obstacles, designing the distribution network in the supply chain, network design in uncertain environment Demand forecasting in supply chain, aggregate planning, managing predictable variability Managing economies of scale in the supply chain including, cycle inventory, managing uncertainty in the supply chain including, safety inventory, determining optimal level of product availability Sourcing decisions in a supply chain, transportation, pricing and revenue management Coordination in the supply chain, application of information technology and E-business Value stream mapping, measuring performance in the supply chain

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Sunil Chopra, Peter Meindl and D V Kalra, Supply Chain Management, Pearson Education, India, 2007.

REFERENCE BOOKS
Donald J. Bowersox, David J. Closs, and M. Bixby Cooper Supply Chain Logistics Management, Second Edition, Tata McGraw-Hill. Douglas M Lambert and James R. Stock, Strategic Logistics Management 4e, MCGraw-Hill, 2001.

100

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV MANAGEMENT CREDITS: 4
OBJECTIVES
The objective of this paper is to enable students understand and develop project level plans as well as the risk and uncertainty involved in such planning.

CODE TO BE DECIDED: PROJECT PLANNING, EVALUATION & ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV Overview Generation and screening of project ideas Market and demand analysis Technical analysis Financial estimates and projections Time value of money Investment criteria Cost of capital Project risk analysis Social cost benefit analysis Multiple projects and constraints Valuation of real options

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Chandra, Prasanna, Projects: Preparation, Appraisal, Budgeting and Implementation, Tata MC Graw Hill, New Delhi Grey and Lawson, Project Management, Tata McGraw Hill

REFERENCE BOOKS
Krajewski, Ritzman and Malhotra, Operations Management Process and Value Chains, Tata McGraw hill Bedi, Productions and Operations Management, Oxford University Press (India)

101

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
To enable students to understand defect eliminating practices in manufacturing.

CODE TO BE DECIDED: SIX SIGMA ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II UNIT III UNIT IV UNIT V What is Six Sigma? Why do Six Sigma? Setting Business Metrics Implementing Six Sigma Roles and Responsibilities The Core of Six Sigma Quick Overview of Six Sigma Tools Selecting Six Sigma Projects How to Sustain Six Sigma

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Praveen Gupta, Six Sigma Business Scorecard, Tata McGraw Hill, 2007, ISBN 9780070658943. TM Kubaik, Donald W. Benbow. The Certified Six Sigma Black Belt Handbook, 2e, Pearson Education, 2009, ISBN 9788131728697. Clyde M. Creveling, Jeffrey Lee Slutsky, David Antis. Design for Six Sigma in Technology and Product development, 1e, Pearson Education, 2006, ISBN 9788131704844.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV SYSTEMS CREDITS: 4
OBJECTIVES
The objective of this paper is to enable students understand the concepts of PUSH (MRPIII) and PULL (JIT/Lean) methods of Planning and Control of manufacturing systems.

CODE TO BE DECIDED: PUSH AND PULL BASED MANUFACTURING ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I UNIT II Introduction to Manufacturing Planning and Control Just-In-Time (JIT/lean) PULL Manufacturing and its elements: Waste elimination; Lean manufacturing; Value chain; Set-up time and batch reduction; Levelled/mixed scheduling; Group technology; Cellular and flexible manufacturing systems; Kanban control; Continuous improvement; Preventative maintenance and supplier management. Introduction to Manufacturing Resource Planning (MRPII) PUSH systems: Bill of Materials (BOM); Master Production Schedule (MPS); Materials Requirements Planning (MRP); Rough Cut Capacity Planning (RCCP); Capacity Requirements Planning (CRP); Order Release and Scheduling (OR/OS); Work In Progress (WIP); Purchasing, forecasting and traditional inventory control methods. MRP II and JIT comparisons: Hybrid JIT/MTPII systems; Conflicting and complementary areas; Implementation issues of JIT/MRPII.

UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS

Just-in-time manufacturing: an introduction By T. C. Edwin Cheng, Susan Podolsky, P. Jarvis, Chapman and Hall, 1996 Agile Product Development for Mass Customization: How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-To-Order and Flexible Manufacturing, David Anderson, 1988, ISBN: 9780786311750.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
To enable students to understand the philosophy and role of quality management in an industrial environment

CODE TO BE DECIDED: QUALITY MANAGEMENT SYSTEMS ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
The Quality System: Introduction to Quality; Quality in Production and Service Systems; The Economics of Quality Total Quality in Organizations: Quality as a Management Framework; Quality and Competitive Advantage ; Planning for Quality Assurance; Organizing for Quality; Controlling for Quality; Quality Improvement and Problem Solving; Human Resource Management for Quality; Employee Involvement and Participative Management Philosophies and Frameworks: The Deming, Juran, Crosby and other Quality Philosophies: Quality Management and Awards : ISO 9000:2000 ; Six Sigma. Leadership and Strategic Planning: Leadership Theory and Practice; The Seven Management and Planning Tools Process Management: Process Improvement; Process Control; Designing Processes for Quality Performance Measurement and Strategic Information Management : The Scope of Performance Measurement ; The Cost of Quality ; Measuring the Return on Quality Building And Sustaining Total Quality Organizations: Organizational Culture and Total Quality Change Management; Sustaining the Quality Organization; Self-Assessment Processes

UNIT I

UNIT II UNIT III UNIT IV UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Evans, James, R. The Management and control of Quality, 5 edition, 2002 South-Western/Thomson Learning. Walter Willborn, Edwin Cheng. Global Management of Quality Assurance Systems, Tata McgrawHill, ISBN: 9780071137751. Dale H. Besterfield, Carol, Mary, Glen H. Besterfield. Total Quality management, 3e, Pearson education. ISBN: 9788177584127. Jankiraman and Gopal. Total Quality Management: Text and Cases. Prentice Hall of India, 2006.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 4


OBJECTIVES
The objective of this paper is to enable students understand various cost effective strategies of production and manufacturing.

CODE TO BE DECIDED: MANUFACTURING STRATEGY ELECTIVE DISCIPLINE: PRODUCTION AND OPERATIONS MANAGEMENT LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

COURSE CONTENTS
UNIT I Corporate strategy; Missing links in manufacturing strategy Audit approach; Restructuring Strategy formulation process in practice Operating strategies Methodology framework Lean production Competitive priorities Strategic value of response time and product variety Flexibility in context of manufacturing strategy Manufacturing focus Business process reengineering Theory of constraints Link between strategy and organizational culture Evolution of manufacturing systems Operations management strategic perspective

UNIT II

UNIT III

UNIT IV

UNIT V

The examination paper will include question from each unit. The list of cases / specific references including recent articles will be announced and discussed in the class.

TEXT BOOKS
Christopher A. Voss, Manufacturing strategy; process and control, Chapman & Hall Terry Hill, Manufacturing Strategy; text and cases, Macmillan Terry Hill, Manufacturing strategy: the strategic management of the manufacturing function, Macmillan, 1993 Danny Samson, Manufacturing and operations strategy, Prentice Hall, 1991 Garry Robert Greenhalgh, Manufacturing strategy: formulation and implementation, Addison-Wesley, 1991 Business & Economics.

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CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI MBA SEM IV CREDITS: 3 CODE TO BE DECIDED: APPLIED ELECTIVE LAB LECTURE SCHEME: (L-0; T-0; P-3)

The objective of this lab is to give practical exposure to students in their applied elective area. The lab work can be conducted as an industry project or a group presentation where some insignificant insights are generated about the elective work.

MBA SEM IV CREDITS: 3

536422: MAJOR PROJECT REPORT AND VIVA VOCE LECTURE SCHEME: (L-0; T-1; P-5)

The objective of Major Project is to enable the student to go into the detail of the approved problem(s)/topic drawn from the subjects/real problem areas taught during the entire curriculum and to determine an analytical and / or empirical based effective solution(s) keeping the given constraints and objectives in mind. This is to enhance the analytical and problem solving ability of the student. The student has to submit Major project report to the Institution/department before the completion of the IV semester and the report will be evaluated by a panel of External and Internal examiners followed by viva-voce for ESE examination. The objective of comprehensive viva-voce is to judge the overall development of the student during the MBA Program. The viva voce shall normally cover the subjects/ areas taught in all the semesters of MBA program. The TA marks will be awarded on the basis of regularity, presentation, test and internal viva.

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