John V.

Smith
Experienced Communications Manager

Software
Adobe Creative Suite Microsoft Ofce Suite Apple iWork Suite iOS OSX Windows WordPress Twitter Google+ Facebook Pinterest Vine Instagram LinkedIn
For an expanded version of this resume: www.linkedin.com/in/johnvsmith or scan the QR code below:

Objective
Lead an effective communications team that enhances a company both internally and externally through compelling, memorable stories that transform customers into advocates and that convey to employees the importance and significance of their work to the organizations mission

Skills
Brand Marketer Developed and enhanced corporate branding through content creation, both verbally and visually Worked on cross-branding efforts across multiple channels for professional organizations Performed a thorough brand audit of Wawa through a survey-and-research methodology Team Leader Managed sports department of 20 for a mid-market newspaper Collaborated with writers to enhance their stories, mentored editors to improve their skills and fostered camaraderie to increase efficiency Provided leadership on numerous special sections, shepherding projects from concept to completion within budget and on schedule Content Creator Art-directed and designed preview sections for the U.S. Open and World Baseball Classic through a collaboration with the United States Tennis Association and Major League Baseball In-Depth Researcher Researched academic articles on team leadership, analyzed sovereign nation creditdefault swap data and the use of technology in the supply chain Researched the history and context of corporate branding efforts in order to properly leverage the current image for the company or organization Project Manager Project manager for hundreds of sports special sections, ranging from professional (NFL, MLB, NHL, NBA, Olympics) to high school sports Conceived, developed and led special sections for New Orleans Saints games Led and developed new features in collaboration with editors and writers to enhance the daily product Social-Media Strategist Developed social-media strategies for both forprofit and non-profit entities by proper use of channels to ensure visibility among consumers Deadline-Driven Responsible for editing and designing multiple sections of several daily newspapers Content Marketer Assessed clients needs and helped them achieve their goals through proper messaging and optimizing of channels Designed marketing collateral and advertisements Developed a Share Our Strength brochure with 100,000 copies for a New York City fund-raising event Highly Regarded Journalist Judged the Southeastern Journalism Conferences college division contest Panelist for the Best of Sports Design awards

570 Red Fox Lane, Strafford, Pa. 19087 | H 610-687-5471 | C 610-772-5043 | john.vickers.smith@gmail.com

Education

Villanova, Pa. 2012 MBA, Marketing and Strategic Management MBA Fellow

Award-Winning Graphic Designer Won multiple Society of News Design awards for outstanding graphic design work Won several first-place awards in the graphic design portfolio category of the New Jersey Press Associations Better Newspaper Contest Designed and art-directed numerous sections for a weekly magazine, a majormetro sports section and a mid-sized daily sports section

Pro Bono, Non-Prot Consultant Identified volunteer and expansion-of-service opportunities through a consumer research analysis approach Built volunteer profiles from 9,000 data points and correlated them with 2010 Census data for 237 townships and cities across five counties Developed marketing materials for a local food bank

Professional Experience
Consultant Kistler Smith, Southeastern, Pa. MBA Fellow Villanova University School of Business, Villanova, Pa. Designer Time Out New York, New York, N.Y. Assistant Sports Editor Asbury Park Press, Neptune, N.J. Hattiesburg, Miss. 2000 BA, Journalism Executive Editor, The Student Printz Minor, Music Assistant Editor, Sports Newsday, Melville, N.Y. Sports Designer Asbury Park Press, Neptune, N.J. Page Designer Biloxi Sun Herald, Gulfport, Miss.

Volunteer Experience
Marketing Consultant Chester County Food Bank, Downingtown, Pa. Communications Commission St. Davids Church, Radnor, Pa. Business Consultant Cradles to Crayons, West Conshohocken, Pa.

570 Red Fox Lane, Strafford, Pa. 19087 | H 610-687-5471 | C 610-772-5043 | john.vickers.smith@gmail.com